These 3 Tactics Will Help You Transform Your Conversion Rates

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If you’re unaware of what a conversion rate is, then you already have some catching up to do. In a world that’s dominated by the obsession of gaining web traffic, conversion rates refer to the proportion of said traffic that goes on to complete an action on your website. For example, how many people visiting your site will actually buy something?

As you can imagine, the better the conversion rate, the more sales and customers your business will see. So, how do you improve a poor conversion rate? There are loads of ideas, but these three tactics are the best ones to use:

A/B testing

In the conversion rate world, testing is a fundamental part of improving your site to the point where your rate is through the roof. The idea here is straightforward; you have a web page, and you test the conversion rate. Then, you make a change to the page, and test again – and so on. The aim is to see which changes are leading to the best conversion rate. After which, you can redesign the web page with the changes included, which will elicit more success and more sales.

Heat mapping

Heat mapping is something you’re probably not aware of unless you’re a bit of a website nerd. In simple terms, it’s a way of showing you how customers interact with your site. As you can see on vistacomm.com, many companies offer this as an extra service in a digital marketing package. It literally gives you a heat map view of your website to show you where everyone is clicking. By seeing this, it lets you figure out the path most people take when they convert into customers or complete an action. Therefore, you will notice patterns that tell you which specific elements of your site are leading to the best conversion rates. So, you can focus on highlighting these areas even more, giving your rate a boost.

Customer surveys

Finally, the best way to help figure out what makes someone convert into a customer is by asking an actual customer. Send out emails to existing customers asking them about your website/business. The questions should be focused around what made them become a customer, how they found your site, what they liked about your website, and so on. By collecting the data, you’ll see patterns emerge. It could show that the majority of your customers found your site by an online ad which took them to a dedicated landing page. In which case, you know to invest heavily in more online ads. The point is; you see what made people convert from traffic to customers, and can use this information to create more conversions.

Some people may argue you need more than just three tactics is you want to improve your conversion rates. However, I think these three things are all you really need. They help you figure out what’s making people convert so you can use your findings to alter your site and digital marketing approach.

The Updates Your Website Might Need

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If you’ve got a business in the modern day and age, then you’ve got a website, and being able to continually update and innovate it to make sure it stays relevant is a skill few possess. And because of that, a lot of us need some pointers on where to start before we know where to take our brand next! So if you’re someone who feels your website is lacking in certain areas, is too much trouble for you to run in its current state, or simply doesn’t have as much of an online presence as you hoped, here’s a couple of the best updates you might want to put it through.

New and Exciting Content

Fresh content always means you’re going to have someone new clicking on your site, reading through what you’ve posted, leaving a like or a comment, and it’s the main way you can build more and more of the following you alway wanted when you started your business. So the main update your website is going to need is a better upload schedule, and relevant content you know you can churn out on a regular basis.

Fresh content also ranks you higher on the search engines, as you’re updating regularly, and that pushes you to the top of the feed. Not to mention the potential amount of SEO content you can implement here, to make sure you get to the top and stay there!

A Better Server

A better server means better security, better storage, better content management, and simply, better service for your customers all round. And when you move servers, you’ll notice a much better stream of traffic to your website – alert all of your existing customers that you’re changing, and see how many of them flock to your site all at once to see the difference!

When you’ve got a new server on your hands, you might also notice a difference in costs and maintenance; plenty of web hosting services out there know you’re looking for them and offer specific deals for changing over, and you’re going to want a company that offers more in terms of support for your business! But you might want to invest in a vps here, especially if you’ve been a small time operation up until now. It’s a good stepping stone between what you are and the fully dedicated and extensive server you’re hoping to end up on.

Ready to Update?

Updating your website means you’ve got a lot more opportunities to take your company to the next level. Whatever that level is is your choice – you started your company with a goal in mind and you carefully planned out the steps you’d need to take to get there. All in all, running your website carefully and with consideration for the changing times puts you on the fast track for making more and more of a profit!

Is Your Website Performing As It Should Do?

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When you launch a website, naturally you want to ensure that it performs as well as possible because if your website is going to lead to success for your brand, it needs to perform properly, doesn’t it? The fact is that website performance is absolutely critical because your visitors expect more and more from your site by the day. When a website fails work properly or load quickly, this is when you put your brand at risk of losing customers, which is why it’s so vital that you have a high performing website from the start.

If a customer doesn’t find a website to be a good site, they will most probably tell their friends about how poor the site is, which will mean that you lose out on your old customers as well as new ones. That is why you need to nail it when it comes to your website’s performance, to ensure that it is performing as it should be. The question is, of course, what does it take to create a website that is performing perfectly?

For everything that you need to know about ensuring that your website is performing perfectly, have a read of the advice and information below.

Optimize your images

When it comes to ensuring that your website is performing as it should be, it’s essential that you take the time to optimize your images.

Firstly, it’s important to understand that the larger the image size the longer the load time and longer load times aren’t necessarily good for your website’s performance and customers as people don’t like having to wait for things – instant gratification is a very real concept in the website world. That’s why you should always choose the right image size for the job at hand, as that way you can ensure that it will load properly.

It’s also essential to understand that not all images come in one format, different formats are available for different uses. So you need to ensure that you are choosing the right one for your website’s specifications.

Optimize your content

Text renders far faster than images and is also far better for SEO than images, which is why it’s so essential that not only do you optimize your text, but that you create the right text for your website. It must be clear, concise and exceptionally well written. You can’t expect your users to contend with text that is poorly constructed, can you?

SEO isn’t always easy to understand or utilize effectively, which is why if you’re unsure how to take advantage of this clever marketing tool, it’s best to be smart about it and outsource the task to an experienced SEO writer. After all, you don’t want to make the mistake of going DIY with it and it having an impact on your website’s performance, and thus your business’s success, do you?

Take advantage of site crawler tools  

If you want to ensure that your website’s site layout is perfectly designed and is error free, you might want to take advantage of sitecrawler tools, because these can help to create a map of your website.

They are also fantastic for highlighting where there are any errors – these can then be fed back to your web developers and dealt with quickly and efficiently, before they have an impact on your website’s performance.

Optimize your HTML

Never make the mistake of copying and pasting text from other sources, such as Microsoft Word, as this can result in a lot of complex HTML code being copied over, which can make your website run far slower than it should do.

Aim to use simple structures in your HTML and always ensure that these structures are compliant. As that way, browsers will be able to see and crawl your page more effectively if this is the case.

Don’t forget to leave white space on your page. A lot of people don’t realize is but white space is actually great for site crawlers and needs to be there in order for your site to be crawled effectively.

Choose infrastructure wisely

When it comes to your website’s infrastructure, it’s essential that you choose it wisely. Whether you are hosting your website on a shared server or you have your own, you need to realize that you get what you pay for.

If you are running a website that is packed full of content and has hundreds of pages, it is best to opt out of sharing a server, instead it’s better to pay for your own. Otherwise, it may take far too long for your site to load. Your hosting infrastructure should always be personalized to your website, if you want to ensure that it will run as effectively as possible.

Your business’s website is a key part of its success, particularly now that the majority of purchasing is done online, with more people buying via online retailers than ever before. Your website is an extremely vital too for your company, which is why it is so essential that you take full advantage of it and look after your website properly. You need to ensure that you know what you’re doing with your website, and are aware of how to guarantee that it is performing as it should be.

If you fail to take care of your business’s website properly, you will find that it may not perform as it should do, which could lead to all kinds of different problems for you and your business, not to mention your website. If you are going to give your business the very best chance of success, it’s vital that you put your all into your website, and ensure that it designed to function perfectly and to the highest quality possible.

A lot goes into running a successful website, which is something that a lot of business owners don’t always initially realize. However, understanding this is key, because if you don’t take care of your website, it won’t take care of your business and your customers.

4 Ways a Strong Online Presence Can Uplift Your Brand

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We all know that using the internet to our advantage is one of the surest ways for us to launch a brand successfully. A digital presence is incredibly strong when used correctly, but it takes a lot of planning, research and a well-executed strategy in order to make the most of the internet.

In this post, we’re going to look at four ways that a strong online presence can grow your brand, expand your business and ultimately help you succeed in the competitive world of business.

  1. Websites are like virtual storefronts

The first encounter a customer has with your company is going to be the first impression they have and, much like in other areas of life, first impressions count. A website acts much like a virtual storefront; it’s your first encounter with a business (outside of perhaps their social media accounts) and the way it’s presented will make a lasting impression. This is why it’s crucial that you make a website that’s informative, well-designed, coherent and fits on both desktop and mobile devices to ensure a great customer experience.

  1. Social media is huge

Social media is one area where you can spend little capital for big gains. With the exception of hiring a social media manager, it’s one area where you spend little money for a huge competitive advantage–assuming you know how to use it. Some crucial social media marketing steps include understanding your audience, being consistent with social media and also latching on to trends whenever possible. It’s also about increasing engagement with your customers to show that you listen and are willing to interact with them.

  1. Word of mouth is powerful

The internet is a place used by billions of people around the world. While you might only realistically target a small portion of those users, there’s nothing that physically prevents them from purchasing something from you as long as they know your website. However, exposing your website to them involves spreading the word, hence why word of mouth marketing is so strong especially on the internet. All it takes is an organic backlink and suddenly you’re known to a completely new group of people that could continue to spread the word.

  1. Staying competitive

One of the biggest reasons to have a comprehensive online presence strategy is because you need to stay competitive. There are many strategic IT consulting services that you can rely on to help you create a plan and stay competitive, but you need to understand that success in this area doesn’t build up overnight. Instead, it’s all about staying consistent, adapting to trends and understanding the audience that you’ve built. Without knowledge about your customers, it becomes incredibly difficult to make sense of the internet and how it can become such a huge driving force that promotes your brand to new audiences.

At the end of the day, a strong online presence can benefit you in many different ways. Although it can be expensive at times, it’s also crucial to have and a worthwhile investment.