How to Build your Very First Website as a Solopreneur

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In this day and age, you have to make sure that you have an online presence as a business. Studies have shown time and time again that 97% of consumers search for local companies first and 94% of B2B buyers look online too. Creating your own site is not difficult when you look at the amount of tools that are out there, and you would be surprised at how much it could help you to make the most out of your site in general. If you want to find out more about that, then simply take a look below.

Make it Responsive

62% of shoppers made purchases by using their smartphone in the year 2016. The number has increased dramatically since then, not to mention that people are choosing to order online over going into a store.  At the end of the day, if you want to make sure that your visitors are making the most out of your site, then you have to make sure that it is responsive. 40% of customers will choose to shop with a competitor if they do not have a good experience when browsing a website with a phone. If you want your site to be successful, then catering to your mobile users should always be your first priority. If it isn’t then you may find that things end up not going your way and that you see a huge drop in your conversion rate.

Make your Site Easy to Find

You need to make sure that the domain name you have describes both your company name and your business name well. If you have multiple domains, then make sure that they all point to your site. You also need to make sure that your domain is easy to remember. If it isn’t then you may find that you end up struggling and that you also find it very difficult to get ahead in the SERPs. If you need some help, look into core web vitals.

Your Contact Information

If you know for a fact that your business depends on people contacting you or even calling your sales team then you have to make sure that you put this information above the fold. You have to make sure that people can find you easily and you also need to make sure that you are taking the right steps to boost your conversions. Your contact information should ideally be at the top of your home page so that visitors don’t have to spend too long looking for a phone number or even an address if they want to contact your business.

Make it Easy to Navigate

It’s so important that you make your site easy to navigate. If your site is not easy to navigate then you may find that you end up struggling to convert and that you have a very high bounce rate. Ideally you need to have five tabs which are all clearly labelled. You also need to have related pages underneath each one. Your users should have a way to get back to the home page regardless of where on your site they land. Very often, a search page can take your user to one of your service pages as opposed to your home page, so you need to keep this in mind.

Uncluttered Pages

Your readers need to be able to put things into context. If you are overloading someone’s mind with information, then this will make it much harder for them to retain the right information and you may also find that it’s harder for you to make your sale. You need to use a nice mixture of text and graphics if possible as this will help you to give them a very clear page and it will also help you to rocket your success overall.

One way for you to make your pages simple would be for you to cut down on the amount of social widgets you have. This can include Twitter feeds. If you aren’t sure if you should do this or not, then ask yourself, are you really adding information that your users care about? If your feed does not support the page, then remove it. It’s not needed.

Make sure Everything is Accurate

It goes without saying that information that is not accurate will turn consumers away from your company. It doesn’t matter if you have a wrong number, some outdated information or even a few grammar errors because this will make your company look unprofessional. You should make sure that you proofread each page you have before it goes live, and you should also check each page periodically too. This is especially the case if you are updating your site in other ways.

Speed

Studies have shown time and time again that over 88% of people have a negative association with sites that are buggy or slow. 28% of people say that they would go to a competitor if they felt as though the site they were trying to access was taking too long to load. It’s so important that you keep your site running smoothly by updating your software and also by trying to find a website that can actually handle the bandwidth demands that you have.

The Importance of a CTA

Each and every page on your website should ultimately entice the reader to take some kind of action. They need to sign up for a service, call you or even download the white paper you are offering. You have to make sure that there is a clear piece of information telling them what to do and you also need to keep it above the fold if possible. This will help your readers to really make the most out of their experience and it helps you in terms of conversions.

Simple Designs are Key

Limit the use of different colors, fonts or gifs. This can distract you and it can also pull eyes away from the ultimate focus of a website page. If you can add bullet points, even better as it will boost your conversion rate more.

Tips To Help Improve Your Website

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Improving your website is an important part of growing your business because so many of us are spending more time online. And with so much potential reach out there that could translate into customers, you should be taking full advantage of this where possible. Here are some tips to help improve your website.

Utilize Call To Action

A call to action is where you provide an opportunity for your reader to do something. That could be commenting on an article or clicking on a link to take them to another part of the website that needs more traffic. It’s basically asking them a question, and they are choosing whether to answer it or not. Having more of these calls to action on your website can help with engagement and to give your readers an opportunity to make themselves more known to you as a company. It also helps you learn more about your readers so that you can tailor your website even more to suit them. So try and utilize the call to action option where you can.

Make It Mobile Friendly

When it comes to your website, there’s a number of things you can do to improve its functionality, but the main thing you want to focus on is how mobile-friendly it is. As more people hop online, more tend to use their mobile phones than anything else and so a website that doesn’t function well on a phone isn’t going to be great for business. If text is too small or buttons don’t function the way they’re supposed to, you’ll likely have more of your audience switching off out of boredom or frustration. Seek feedback from your audience about the response on phones as they can be different depending on the type of phone they own. It can be good to know so you can do what you can to improve it. You might want to look into app developers to see if an app version of your website is more appropriate.

Improve The SEO

Search engine optimization is important to get your website out there and ranked high on search engines which will essentially bring more traffic to you. There are lots of basic SEO practices that you can do like compressing images and just creating good content for your website. However, it might also be worth getting in the experts to take over management of this as it can tend to be a job that might take up a lot of time.

Fix Broken Links And Functions

And finally, try to fix any broken links and functions on your website when you spot them because it can be highly frustrating when you have new users going onto your website for the first time. Try to make it a regular thing that you check on so that it doesn’t start piling up and your website loses its ranking.

Improving your website takes time and effort on your part as a business, so implement the changes to make sure you’re making the best of it for your company.