4 Things Millennials Expect From Your Business

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Reaching out to millennials is a smart move. Apart from only boosting your customer base, it helps to modernize the business. Plus, it’s a fantastic boost in many ways. Did you know they spend 25 hours a week online? Considering a digital presence is a huge part of a successful, 21st-century company, they may be your target audience.

However, to target them isn’t a walk in the park. They expect a lot and will bounce if they don’t get it. Here are four things to concentrate on if you’re interested in the millennial vote.

Mobile Payment Options

Because they use their phones a lot, they’re not going to put them down in the store. Instead, the majority of millennials use cells to supplement the shopping experience. For example, they’ll use an app to make a payment rather than taking out cash or pulling out a card. It’s quicker, easier, and less hassle. Therefore, an Apple and Android credit card reader is essential. Otherwise, they’ll find the process difficult and go elsewhere as a result. Thankfully, plenty of point of sale systems use this technology so it shouldn’t be too hard to incorporate it into the store or online.

Social Media Convos

A massive 63% of millennials stay up to date with their favorite brands via social media. Without Twitter, Facebook, and Snapchat, your business isn’t part of the conversation. So, a myriad of account is vital if you’re going to reach out to them through a variety of platforms. However, it isn’t only about brand awareness; customer service is important too. 35% of the demographic prefer to communicate via social media. Those that aren’t live on the platforms won’t be able to interact and figure out what they want. In fact, there’s no need to work it out because they’ll tell you if you ask. Millennials are empowered that way.

Pricing

It’s the most important thing to 62% of millennials, so it’s wise to keep it in mind. In essence, they want something affordable which is of a high-quality. If they get it, 70% of people said they would be likely to stay loyal because the brand plays a big part in their life. What this means is that it may be better to appeal to millennials as long-term partners. Lowering the rate a little in the beginning will get them on board for the future, and then you can begin to cash in.

Morality

Although the price is the main factor, there is still their morality to consider. Millennials don’t like products or services that harm the planet as they are environmentally-conscious. They call it “woke.” Nobody wants to feel guilty about enjoying a materialistic lifestyle, and that’s why it’s savvy to green the supply chain where possible. Go into partnership with eco-friendly suppliers and let people know. Millennials will be more likely to use your services as a result because their conscience will be clear.

This is by no means an exhaustive list, but it is the stuff they seem to find the most important. Provide them to millennials and they reward you with their custom.

Top Tips On Building A Reputable Eating Establishment

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Over the years the standards that eating establishments such as restaurants and diners must have has risen dramatically, and not just the quality of food either. Starting an establishment that’s going to serve food isn’t as simple as hiring a few chefs and providing them with a kitchen either: you need a lot more up your sleeves to open a successful eatery. So, to ensure that you get off to the best start and maintain this, we’ve come up with the top tips on building a reputable eating establishment.

Work on your dining area

Whether you like it or not, first impressions make a whole lot of difference. If potential customers walk into your restaurant and aren’t impressed by your decor or layout, it’s likely that they will turn around and find somewhere else to eat. So, it’s important to ensure that your decor is bang on, especially your dining area. Here are some tips on creating the perfect eating atmosphere:

  • Lighting is extremely important when it comes to eating. Think about when you’re sitting down for a meal at home – you don’t eat in the dark do you? It’s important to ensure that there is sufficient lighting in your restaurant so that your customers can see what they are eating without straining their eyes. However, lighting that is too bright can bring on headaches and strain your customers eyes too.

  • Creating an eating area that goes with the theme of the rest of your establishment can be difficult, but it’s a good idea to keep the flow going throughout so that it makes sense to your customers. However, some items of decor simply don’t belong in a restaurant such as decorations that hang down from the ceiling. Keep your table areas clear of clutter and clean and you’ll be onto a winner.

  • Make sure that you’ve got a clear greeting area for your customers to book themselves in. Having a cluttered area will make your business look disorganized and it can come across as unclean.

  • Choose your furniture wisely. Much alike decor in a restaurant, having the wrong kind of furniture to sit on and eat your food on will leave a lasting impression – and not a good one either. RC supplies online have perfect examples of furniture for all different kinds of eating establishments, so take a look to give yourself some inspiration.

  • Decor and furniture isn’t always the only thing that can put customers off. Have your staff members in matching and neat uniform will create a sense of professionalism and also help determine who is a member of staff and who isn’t. You should also encourage friendly and upbeat attitudes with your staff members, as the opposite will give your business a bad name.

Demand qualifications

Speaking of staff members, filling a kitchen full of chefs isn’t as easy as you may think. Anybody can walk into an interview and claim they’ve got experience in a kitchen, but for the sake of your business, you should demand qualifications in the field to ensure you’re hiring experienced chefs. Not only that, your chefs will also make your life easier by already knowing the routine and expectations that a kitchen demands. Jobs such as cleaning, food hygiene, and even presentation of food won’t be something you have to worry about as much.

Fine dining or casual

One thing that you need to decide before opening a restaurant, is what kind of eating establishment you want to run – casual or fine dining. It’s important to know the difference between the two so that you can make a decision based on the type of eatery you want:

Fine dining requires better than the best service. You can expect many food critics to want to check your food out, and this will involve punishing tests throughout their visit such as cutlery being placed on the floor to see if your servers notice. This kind of restaurant will also require a higher standard of food in the sense of both presentation and quality of food. In fine dining, there is also practically no limit on food times, as long as it comes out the quality your customer is expecting. Fine dining restaurants often receive michelin stars from critics because of the standards that are upheld. You can expect to charge more for this kind of service though, so it’s definitely something to consider.

Casual food is much more relaxed. While you will still need to ensure that your food is cooked to standards and that your chefs are following correct rules in a kitchen, you won’t have to worry as much about presentation with your food. This is because you’ll be expected to have fairly priced food that’s on your customers tables faster than if you were running a fine dining restaurant. You will still have to impress critics, but not to the standard of fine dining.

Use HOTS service

No matter what kind of eatery you’re planning on running, good service is always a priority. In the catering industry, maintaining a reputable service can be difficult, especially if you’ve got a particularly difficult customer. A great routine to follow when it comes to service is the HOTS service:

H – Hello
O – Offer
T – Thank
S – Smile

A simple premise that won’t let you down in regards to providing service to be proud of.

Build excitement

One thing is for sure, you can’t expect people to pile into your restaurant if they don’t know you even exist. Sure, you’ll have some customers from passersby, but you need to make sure that you build excitement to keep people coming in and also coming back for more. In this day and age, the best way of building excitement is through social media. With approximately 215 minutes per week, per person being spent on social media, it’s no wonder that it’s the most efficient and easiest way of getting your message across. Excite people by posting regular updates, pictures of your food, awards or achievements that your restaurant or staff have received and most importantly, free food. Offering a free meal in the form of a competition will excite and entice people.

Act on feedback

Feedback from your customers is another extremely important factor to take note of. While you might feel like your service is up to standard, and that your food is second to none, you need to look at the overall reviews of your restaurant. If the majority of customers aren’t impressed with what you’re serving, it’s time to make a chance. After all, the customer is always right.

It’s always handy to keep a review box where your customers can write an anonymously leave reviews for your restaurant. You should also welcome reviews on your social media pages so that you can take note of them. Not only that, if someone leaves a bad review of your restaurant, you’ll be able to rectify it much easier.

Clue up on food laws

Lastly, but certainly not the least, it’s imperative to clue up on your food laws. Depending on where you live, there might be different laws that need to be abided by. Make sure that yourself, your front of house staff, and your kitchen staff are well versed so that you can practice top standards of food hygiene and not risk having your kitchen shut down.

Your Business Doesn’t Stand Out Enough

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Your business is going to be something that you no doubt pride yourself in. it was your baby to begin with, and just like with a baby you will have raised it into the blossoming business it is today. But is it really blossoming? Like with everything you could raise in life, sometimes it just doesn’t turn out the way you want it to, and this couldn’t be more true than it is with business. The more time you spend running a business, the more you realize that nothing is the way that it seems. Nothing will turn out the way you ever thought it would, and things will be changing pretty much constantly. But we think it’s the unpredictability of business that just makes it so exciting. One minute you’re dealing with one problem, and the next you’re expanding your business in ways you didn’t think you could. But, you will often find that your business just doesn’t stand out as much as it could. All of the excitement you feel from expanding your business doesn’t come often, because it’s just so hard for your business to be noticed. Well, this is where this article is going to come in use for you. We’ve got some top tips that will definitely help your business stand out!

Spreading Your Brand

Your brand needs to be everywhere. Your brand needs to be something that people recognize straight away. Think of McDonald’s or Cadbury’s. You’d know the brand anywhere because it has just become so well established. Whilst we’re not saying that everyone is going to notice your brand instantly, you can put the wheels in motion to ensure that eventually, people will begin to notice your business. Just take the simple things that would get your name out there. If you use vans or trucks for work, have your brand printed on it. Even just purchasing a person van and using to drive around and spread the word of your business could pay off. You could have a mini picture advert created that showcased what your business does, and where to find or contact you. People all around you would take in the information, and eventually your brand will be so stuck in their minds that they know who you are. Word will then spread and spread, and your brand will stand out in all of the areas you travel you.

This next tip is both going to help your production, as well as getting your brand to stand out a little bit more. You could give your employees uniforms, and have your brand attached as a badge. It gives your employees a sense of belonging to have the uniform, and if they wear it out in public they will stand out so much more. You can read more about how you can get badges perfect for your uniform through that link. You just need to make sure that your employees are setting a good example when they are wearing the uniform in public. Any antisocial behavior will be tied right to your company, and it can so easily give you a bad name in no time!

Pleasing The People

If you want to stand out then you have to realize that it’s all about pleasing the people. The more people you please, the further your business is going to go. In fact, you’ll get to the point where you realize that everything you do is about pleasing the people. But there are so many different ways you can do it, and so many different ways that it can go wrong, that sometimes it just never goes right. To really please the people you have to really know them. The best way to do that is to interact with your customers as much as possible. Do a bit of market research and find out what it is they like, don’t like, and feel like the market you’re in is missing at the minute. You can then use this information to make sure that you’re truly pleasing the people by giving them the things they really need. You can also show that your business is friendly towards the world as well. This won’t apply to you if you sell services as much, but it will to those of you who sell products. If you just try and be a bit more eco-friendly you’ll realize how many customers you can please. There are so many companies out there who have activists campaigning outside of their factories and warehouses because of how harmful they are to the environment. It’s the little things that you want to try and keep in mind.

Need To Be More Lively

The more lively you are, the more people are going to take notice of you. You can’t just be that business that is kept in the dark because there’s no life to you, but trust us, there are businesses out there. Some companies just don’t have the energy that others do that gets the attention of so many people. So, how do you do this? Well, you have to start by making your brand interesting, even if this means you have to do a bit of a rebrand. You could make everything brighter, including the colors you for your office. You have to have a more inviting looking business for all. The benefits of having a brighter office will be that your employees are more motivated when they do work. It’ll make it less doom and gloom, and you can then make sure that the office environment is fun rather than strict to keep it a light atmosphere.

Everywhere & Anywhere

You definitely need to make sure that you’re everywhere and anywhere if you want your business to stand not more, is that not the point of this article after all? To do that well and truly, we definitely think you should hire a marketing consultant to get you the right campaigns, as well as the right exposure. They might be a little bit pricey, but at least they’ll be worth it in the long run.

Mindset Struggles Most Entrepreneurs Face

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If you’re an entrepreneur you probably already feel somewhat different to 90% of the population, and that’s a perfectly normal thing to feel like a bit of an outcast at times, but with entrepreneurship your mindset really has the biggest impact on your success, so in this post we’re going to share some of the main mindset struggles that entrepreneurs face so that you can be prepared for them and overcome them properly.

You don’t think small talk is an efficient use of time.

If small-talk bored you before, it’s about to get worse.

You’ll find yourself starting sentences with “did you see that really awesome Facebook Live the other day?”, and “how’s the launch going?”

Unless the other person is interested in talking about business, success, marketing, mindset, or something equally tantalizing, you’re just not going to be interested.

You may even start to wonder what “normal people” talk about – though it certainly won’t interest you.

It will bother you that people don’t think your job is real.

You can try and explain to your friends/family/random people you meet, but, really – what’s the point?

They just don’t get it.

Even the most well-meaning relatives will ask you if you’re “okay for money” Or if you’ve considered looking for a “little job yet.”

It’s probably best not to mention the fact that you’re more than okay for money because you actually make more in a month now than any “little job” could afford to pay you in a year.

This can lead to them thinking you’ve become some kind of drug lord –  not just “doing something online with websites” as they previously thought.

You think everyone should start a business.

And you don’t shy away from telling them so. A friend asks for some career advice: “dude, are you nuts?  Start a business.”

It will actually start to annoy you that most people just don’t see how much better it is, and you will passionately tell everyone you meet that business is the way to go, and even come up with ideas for things they could create.

Mostly, they won’t be interested, though – so don’t take it personally.  Just try to hide “the look” – you know, the one that suggests they just told you they’d like to stand in front of oncoming traffic just to see what happens.

Stop trying to convince them – not everyone can be or should be an entrepreneur.

Never in your life will you feel so in control and out of it at the same time.

How’s that for a crazy feeling?

Honestly, you will wake up everyday, and from one minute to the next, will be in complete awe at the fact that you can literally create income on demand, that you have purposely designed your life in a way that allows you to do this.

The next minute you will be in a complete panic for the the exact same reasons – it’s all on you.

You’ll change your mind a lot.

Entrepreneurs are crazy idea machines, so whilst one minute you’ll be bursting full of passion for your latest business venture or launch, the next you could have a brand new idea and want to start something completely different. All of this is fine and entrepreneurs change direction all the time by buying and selling their business on places like Dental Practice Exchange and other marketplaces, however, it’s also important to know when you’re truly inspired or just dealing with a case of FOMO.

How to Build a Winning Sports Agency

Your dreams of being an all-star professional athlete have been dashed – maybe long ago. However, that doesn’t mean you have to give up working in sports for good. The sports industry is massive: Hundreds of millions of professionals around the world devote their careers to sports, through journalism, event planning, athlete and team management, coaching, data and statistics and more. In fact, more than half of the entire industry is sales.

One of the most enticing non-athletic careers for those devoted to sports is sports management. Sports managers operate the business side of teams, leagues and associations, making sure that everything behind the scenes is right so the athletes can shine. Often, sports managers are involved in creating teams, balancing budgets, crafting marketing campaigns and organizing schedules. Most athletic successes are due as much to the hard work of sports managers as they are to the athletes themselves.

Perhaps the most lucrative way to work as a sports manager is by forming your own sports agency. What does that mean, and how can you do it? Read on to find out.

What a Sports Agency Does

Sports agents represent athletes during contractual agreements. Therefore, it follows that sports agencies transact deals between athletes and teams, sponsors, endorsement companies and any other group that wishes to contract the athletes’ services. For this effort, agents are given a pre-determined percentage of the earnings from those contracts, which can be exceedingly lucrative considering the million-dollar price tags assigned to some major athletes.

Contrary to popular belief, no credentials are mandatory to launch a sports agency; unlike lawyers and law firms, agents and agencies can begin offering services without any specific education or licensing. Still, it is a good idea to get some training in certain business and sports fields, so you know how to best serve your athlete clients. That’s why you should become a sports manager before you open your own sports agency.

How to Become a Sports Manager

Fortunately, the path into the sports management career is well-paved, meaning it isn’t difficult to find the right education and experience fast. First, you need plenty of experience with sports, either as an athlete or functioning as an administrator in some capacity. Then, you should have a bachelor’s degree in a related field, like business administration. These will form the foundation of your knowledge as you hone your sports management skill.

After graduating undergrad, you should begin pursuing internships within the sports industry. During this time, it would also be wise to apply to online sport management master’s programs. Advanced education in this specialization will provide you with the key competencies you’ll need to succeed in this field. Plus, because the program is online, you can continue working in the sports industry, making critical connections that you can use once you begin pursuing sports management positions in earnest – or once you deem it time to build a sports agency of your very own.

How to Build Your Own Agency

Truly, the first step in building your sports agency is all that work you put in beforehand, gaining skills, knowledge and industry contacts. Without this fundamental endeavor, it will be much more difficult to understand your place in the sports industry, make productive decisions for your budding business and grow a clientele of high-performing athletes. Thus, you shouldn’t skip any of the steps toward becoming a sports manager – or else your efforts toward establishing a successful sports agency will be significantly greater.

Next, you should generate a business plan. Your agency, first and foremost, is a business, which means it needs a long-term strategy explaining how it will generate revenue, calculate finances, perform marketing and more. This is where your background in business should come in, but if you lack that, you can use online guides for business plans or rely on a mentor or business partner for this task.

To accumulate a clientele, you should regularly be attending games or meets in your chosen sport. This should familiarize you with the field as it stands – to include players’ strengths and weaknesses and those of your competitors. By being present at sporting events, you can also work on your agency’s visibility and develop a branding strategy that stands out.

Speaking of branding, you should ensure that your agency has an ethos that attracts athletes. To do so, you might consider taking the sports agency exam that pertains to the league in which you will work. Though not required to practice as a sports agent, the exam will lend you professionalism and demonstrate your knowledge and skill in certain arenas.

Becoming a successful, well-known sports agent requires diligence, but more than that, it requires a foundation in sports and sports management. Once you have that, you can go your own way by building a sports agency to call your own.

First Impressions: Creating A Professional Online Presence

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The internet has done a lot to change the way that society works. Never before has the world been so connected, with people from all over the planet sharing information with whoever would like to find it. When it comes to your professional life, this can present some challenges, and it’s becoming increasingly common for people to overlook this. To help you out, this post will be exploring some of the best ways to ensure that your online presence reflects your ambitions, as this area never has to hold you back.

Things To Avoid

It can be hard to get used to the idea of everything you do on the web being recorded in some shape or form, but the past can often come back to haunt people when they are looking to advance their career in the modern world. Employers will be keen to take a look around the web to find out more about you when you go for their roles, included anything from social media accounts to articles with your name in them. When under this sort of scrutiny, it’s often best to avoid having anything negative to find, and you can find some examples of this below.

 

  • Controversial Political Opinions: While you have the right to believe what you want, employees can choose to ignore you as a candidate if they don’t like it. This can make it best to avoid spreading this sort of message on social media. These sorts of sites have become outlets for conversations like this, but it doesn’t look very professional, and most companies won’t want to associate themselves with it.

 

 

  • Irresponsible Behavior: The people looking to hire you will want to make sure that you meet their strict standards when it comes to behavior. Having content online which shows you breaking normal rules, especially in previous jobs, is a very bad idea. Those who show off things like substance abuse and law breaking will find it the hardest to progress in their professional career.

 

Positive Image

Cultivating the right image when all you have to do it are a collection of quotes and photographs isn’t always an easy process. As time goes on, the way you present yourself online is becoming more important, and little things can really make a difference. You can take a look around real profiles on social sites to give yourself an idea of how other people succeed. There are also some tips to help you below, going through a range of great ways to build a positive image for yourself on social media.

 

  • Quality: In the age of the internet, quality if often something people ignore when interacting with others. Incorrect grammar, punctuation, and even spelling are commonplace, and this is something worth avoiding. Along with this, having your own corporate headshots taken for profile pictures can be a great idea. When you have all of this working together, it will make you look professional before they even see your resume.

 

 

  • The Right Content: Businesses don’t want to hire people who will provide the wrong kind of energy to their business. For example, you would probably find it much easier to get a good job if you present yourself as a family person, rather than someone who likes to spend each night with their friends. It’s hard to say what makes someone professional, but you can still tailor your profiles to impress the types of business you’d like to work for the most.

 

Turning Back The Clock

While most of the things you post online will be around forever in some form, not a lot of people will know how to dig up things which have been deleted. Most social sites make it very easy to get rid of posts, and they all have to allow you to remove your entire profile, giving you the chance to wipe things way and start fresh if you’re not happy with your past. Of course, if you have articles mentioning your name or anything else which could be seen as negative, you might not have such a good chance to make it disappear.

With all of this in mind, you should be feeling ready to get started on building the perfect professional presence for yourself on the world wide web. A lot of people struggle with this, making it a simple way to give yourself an edge against other potential employees. Of course, this isn’t just for people looking for jobs, though, as this can be helpful if you’re running a business, too.

4 Simple Steps for a More Streamlined Business

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When you started up your own business you realized straight away that there would always be hurdles to navigate every day. Running a smooth and streamlined business is one of your long term goals for the future and you want to start putting workable plans into place. You’re looking for great results and minimal wasted time, money and effort on your part. You want everything to start running like clockwork rather than having a bumpy, disjointed ride every day. The following simple steps will help you to create a more efficient business that functions with very few hiccups and hitches.

  1. Dealing with IT Blunders

How many hours of your time have you wasted trying to figure out an IT malfunction? As much as you want to do everything all by yourself, this isn’t always possible. You might want to look into IT Consulting for Businesses so that you can rely on an external company to proactively monitor your network, servers and systems on a daily basis. You will always feel fully supported no matter what may go wrong, so that you can keep your business up and running every single minute of the day.

 

  1. Implementing the Correct Training

When there are significant gaps in your employee’s training, you will start to notice when things go wrong during your working day. From the very beginning, you need to make sure that your members of staff receive top notch training to equip them for the busy days ahead. Whether you offer training courses or on the job learning, every business will always operate in a unique way. Assess the best method to adopt for your business and you will be sure that everybody in your workforce receives consistent training from the moment they start.

  1. Understanding Your Employees Strengths

Make sure you are using your employees in the areas they excel in; don’t make anybody work on a project they don’t feel comfortable in. As soon as everyone can settle into their role and find their place at work, your business will start operating much more coherently.

  1. Communication is Key

You need to communicate effectively in the workplace otherwise mistakes will start to happen. Whether it’s an important email chain or a meeting with a particular team, you always need to ensure you get your points across clearly and effectively. Once everybody is communicating well on a daily basis you will start to see huge improvements in the day to day running of your company.

When you put these ideas into action, you will soon notice that your business starts to become more productive. Whether you’re producing products at a faster rate or you’re retaining more employees because your training processes are better, there are always areas that you can keep improving upon. You no longer have to sit scratching your head every day when something goes wrong with your software and you won’t run into trouble when communication levels are low. The sooner you can implement these ideas into your business, the quicker you will grow and thrive as a company.

Avoiding Common Self-Assessment Tax Return Mistakes

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The Self Assessment Tax Return (SATR) date is looming; by January 31st, you will need to submit your return online. The deadline for paper tax returns was October 31st. If you are yet to file your Self Assessment Tax Return, make sure you read this post before doing so. We will reveal some of the common mistakes that are made so that you can avoid them. Remember, mistakes when it comes to your tax return can be very costly. If HMRC feel you have made an error on purpose in an attempt to avoid paying tax, you could find yourself in huge trouble. Even if they realize it was a genuine mistake, you could still be fined for being careless. So, it is really important to make sure you avoid the mistakes discussed in this blog post.

Improper record keeping – This is one of the biggest mistakes people make when it comes to their Self-Assessment Tax Return. Throughout the year, they have failed to keep their records, and so this makes the tax return process an extremely difficult one. There are lots of ways you can track expenditure and keep effective records depending on the nature of your business. TripLog is good for businesses with transport, making it easy to track mileage for tax requirements. There are lots of other useful tools of this nature. Moreover, once you send your tax return, you need to keep a hold onto such records encase HMRC come calling. This includes the likes of student loan payments, employee share schemes, invoices, capital gains, bank statements, pension records, expenses records, P11D, P45, records of all sales and takings, and much more.

Missing the deadline – One of the biggest mistakes you can make is missing the deadline. As mentioned, you have until January 31st to submit your application online. If you usually submit paper applications, you have missed the deadline by several months, and, therefore, you will have to do your return online this year. Missing the deadline can result in penalties, meaning you will cost your business unnecessary money.

Claiming expenses that cannot be claimed – A lot of people are unaware of what can and cannot be claimed. There are complex rules in place, which is why it is always a good idea to seek the help of an accountant. If you try to deduct something that cannot actually be claimed for, you will find yourself facing costly penalties.

Failing to declare all capital gains and income – If you do not declare capital gains and all relevant income, you will also face huge penalties. If you have done this on purpose, you may even be prosecuted. Therefore, make sure you include all of the following – employment income, dividends, employee share schemes, capital gains, foreign income, property income, interest, dividends from savings, pension income, and benefits.

Failing to enclose supplementary pages – When it comes to any additional income that is not covered by the main Self Assessment Tax Return, supplementary pages must be included. Examples include the likes of loss relief claims, taxable lump sums from any pensions overseas, stock dividends, life insurance games, and interest from UK securities.

Not hiring an accountant – Last but not least, a chartered accountant is worth their weight in gold when it comes to tax returns. They can make sure you are making the most of any tax deductions while also giving you the peace of mind that your tax return is filled out correctly, and everything is being handled above board. The last thing you want to do is end up on HMRC’s bad side and face a substantial fine because of a simple human error. By taking advantage of a fixed fee accountancy service, you can make sure that this never happens.

So there you have it: some of the most common mistakes people make when it comes to their Self-Assessment Tax Return. If you can avoid the errors that have been discussed above, you can give yourself a great chance of ensuring your tax return is filed successfully and that you never have to worry about it again once it has been submitted by the end of January.

How To Get Great Results From Client Meetings Every Time

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Meeting with clients is an important part of business and it’s really hard to get it right. It’s all about making a great first impression if you’re going to win their business. There are so many things that could put potential clients off dealing with you so the tiniest mistake could ruin your chances of winning their business. If you’ve been struggling to get new clients and they always seem to go quiet after the first meeting, you’re doing something wrong somewhere. But if you just follow these basic rules for client meetings, you can make sure that it goes right the next time around.

Do Your Research

If you turn up to a meeting unprepared, your potential client isn’t going to be too impressed. If you have to ask them a lot of basic questions about their company and their needs, you’re wasting their time and it makes you look unprofessional. That’s why it’s so important that you do a lot of research beforehand. That way, you can show them that you’re serious about doing business with them because you’ve put a bit of time and effort into preparing for the meeting. It also allows you to get straight down to business when you get to the meeting so it’ll be a lot more productive. Never go in unprepared.

Dress The Part

Your clothes say a lot about you and it’s the first thing that somebody will notice about you. If you turn up with your tie halfway down and a giant coffee stain on your shirt, that screams unprofessionalism and they’re not going to be keen on the idea of doing business with you. It’s only a small thing and their opinion of you will be based mainly on your interactions with them but a bad first impression is still hard to shake. Always make sure that you dress the part and take pride in your appearance when you’re meeting with clients. It makes more difference than you realize.

Spruce Up The Office

Your office is a good representation of your business so you need to make sure that it’s in good shape if you’re inviting clients to meet you there. If it has an outdated design, that gives the impression that you aren’t a very forward thinking company. When you’re designing your office, why not go for something more modern like an open plan space instead. You also need to make sure that the office is nice and clean when they arrive. If you aren’t taking care of your office space, how can they be sure that you’re taking care of your customers properly? A dirty office screams laziness and that’s the worst thing that a potential client can think about you.

It’s also important that you have somebody there on reception to greet them and offer them something to drink while they wait for you to come down, and make sure that you don’t make them wait too long.

Get Out Of The Office

Meeting in the office is fine but if you really want to wow them, you need to do something a little bit more special. Why not take them out on a golf tour on the course that hosts the US masters or take them out for a nice lunch somewhere? If you invest time and money taking them out for the day, it’ll leave them with a good lasting impression of your company. It also shows them that you’re serious about winning your business and you’re willing to go the extra mile to impress them.  

Take Notes

Hopefully, if the meeting goes well, you’ll start to agree on the basic terms of your deal. When you follow up on the meeting later on, it makes you look incredibly unprofessional if you keep asking them to clarify things for them. That’s why you should take a lot of notes during your meeting so you’ve got a good record of everything that you discussed. This will help you to pick things up again quickly next time.

Follow Up Properly

It’s important that you follow up properly after your meeting. Give them a call or email them the following day to clarify everything that was talked about and thank them for meeting with you. It’s important that you discuss how you’re going to move forward when you follow up otherwise your relationship might just fizzle out. Try to secure a second meeting if possible so you can keep things moving forward.

Client meetings can be tough and you’ve only got one shot at it so make sure that you’re getting it right every time.

9 Steps You Need to Take to Market Your Company as Well as You Can

Collaborative post – may contain affiliate links

When you want to become more of a success in the world of business, you need to know how you are going to promote and market your company in the best possible way. You can have the best products and services in the industry, but if you aren’t promoting them effectively, you’re not likely to enjoy much in the way of business success. This is why companies across the world place so much emphasis on marketing as much as possible.

Never underestimate the importance marketing can have for a modern company. You have to spend a lot of time and resources on advertising and promoting your company in the best way you possibly can. You have a lot of things you need to consider when it comes to effective marketing for your brand. Check out these 9 amazing steps you are going to need to take in order to market the company in the best way you can.

  1. Understand Your Brand

You’d be surprised how many business owners out there don’t fully understand their brands. You need to know what your business offers people and the image that the company puts forward. How you are viewed by the public plays a major role in the success your business can have. So, before you are able to market the business more effectively, you are going to need to understand how the brand works. Only then can you formulate a successful marketing plan to bring you the best possible success as a small business owner.

  1. Networking is Crucial

Networking is so important in the world of business because it is the best way of building up working relationships and creating more opportunities for the business. There are a lot of different benefits to the world of business networking, and this needs to become a way of life for you. By doing your best to network effectively, it puts you in a position to be able to market your business much better. This is something you need to keep an eye on because you want to be able to market your brand to as many different people as you possibly can.

  1. Try to be Different

One of the key elements of modern business is being different and standing out from the crowd. There are a lot of ways of achieving this, and it is definitely something you want to consider within your marketing. Think about what all the other rival companies are doing, and the way they are opting to do things. How can you do something similar, but do it different? You want to impress clients by being able to do things in a different way, one that perhaps hasn’t been done before. This is why it is important to be able to think outside the box from time to time and come up with new ways of approaching things.

  1. What is Your USP?

All businesses have to have a unique selling point; something that makes them stand out, and makes people want to go to them. There are a lot of factors that play a part in this, and it could be any number of things that helps you be more unique. As mentioned above, it might be doing things differently. Or, it could be offering a product or service other people aren’t offering, or having more competitive prices. It could even be things like philanthropy or amazing customer service. Whatever the reasons, you need to think about what it is that makes you special, and makes your business stand out from the others out there that are similar?

  1. Hire Experts

Hiring experts to take charge of your marketing is so important, and this is something that can really go a long way toward taking the company further. Marketing experts are well-versed in what it takes to mount the perfect strategy, as well as what works for your business and keeping the company onside. There are a lot of things you should consider when it comes time to hire experts, and this is definitely a good way to go about improving the strategy you have in place. Considering PPC management services like these is an excellent way of ensuring your business is on the right track in terms of marketing. There are a lot of things that play a role in marketing effectively, and this is one of the most crucial.

  1. Use Different Elements of Marketing

Another thing you need to keep in mind is the fact that there are so many different marketing elements you might choose to use to help the business grow. Understand the differences between inbound and outbound marketing methods, and the role they play in your business. You also need to take a look at using things like affiliate marketing that can go a long way toward increasing your customer base and helping to grow the brand both nationally and globally.

  1. Protect Your Reputation

A company’s reputation is the most important thing when you are looking at what it takes to improve the marketing of the business. You want to attract people to the brand, and make sure you get their repeat business. And the best way of achieving this is by making sure you look after your reputation and protect the company for the future. There are a few things that are going to make this easier, and one of the big ones is by bringing in a business attorney to make sure the company is legally protected. There are a lot of things that can affect your company’s reputation, and the more you can go about getting this right, the better.

  1. Reinvent Yourself

Reinventing yourself as a business is a massively important part of the process of marketing the company effectively. This is something that plays a big part in helping you attract greater interest from customers, and it keeps you relevant in the modern world as well. The last thing you want is for your company to come across as old-fashioned or out of sync with the world. You need to be en vogue and relevant as much as you possibly can be, and this can come about as a result of reinvention and rebranding. This is a big undertaking for the company, but it is also really important, and you have to do what you can to try to get it right as much as possible. This is why you should map out a plan for rebranding as much as possible.

  1. Have a Strong Online Presence

It is pretty clear that the internet plays a massive role in helping to develop and grow your brand. It also plays an enormous part in helping take the company forward and market in the most effective way you possibly can. There are a lot of things you need to consider when it comes to your company’s online presence, but it is important to try to make it as strong and impressive as possible. There are a lot of things you need to keep in mind that play a part in this, and ensuring you are active on social media as much as possible is really important.

As you can see, these are some of the best steps you can take to promote your business in the best way you possibly can. It is important to make sure you take your company to the next level and think about what you can do to attract more people to the brand. Marketing is the lynchpin of business these days, so you need to have the best possible strategy to help your company.