Getting Your Customer Service In Good Order

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A bad review can put a lot of people off make future purchases. Consumers are quick to believe a bad review over a good review – and sometimes with good reason. The age of the influencer has meant that people are no longer sure if the glowing reviews of products are real – or paid for. And only with recent crackdowns has that become clear. 

In order to really thrive as a business, your customer service needs to be exceptional. And it doesn’t matter if you are selling soap from your kitchen, or running a multi-million pound/dollar establishment – you need to maintain the highest standard possible. 

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” –Sam Walton

Easy

You need to make it easy for people to get to you. You should have your customer service numbers easy to see on your website, and on from that – on all of your social media channels. People will often prefer to email or message you on social media. So you should have that set up ready for people to get in touch. 

Polite

When they reach your helpdesk of choice, they should be greeted with a respectful person. Often people who are getting in touch with customer services aren’t doing so because they are happy. So it can be hard to keep your cool unless you are well trained, like Single Point Global in providing these services. 

Even automated services should be polite in their responses. 

Prepared

You should be ready to have some angry people ask a lot of you to rectify smaller issues. It is up to you how you deal with these things. Typically make sure customer service operatives are authorized to give discounts, arrange returns and elevate the issues where required. 

The more power that your operatives have, the less likely you will find a more significant complaint on your hands. 

Encourage Feedback

You will not know if you are doing, or if you are doing badly unless you ask someone. They will be able to tell you where you can make improvements, if your delivery is too slow, where the issues are in your products. This will enable you to make changes and fix the issues. So while lousy feedback might feel like you are being attacked, actually it is really beneficial for you to be able to do something constructive with it. For example, if you hear consistently bad reviews about your current choice courier – you can then simply swap and see if that improves the situation.  

They’re Not ALWAYS Right

Ideally, you will have happy customers who are raving about your goods, but occasionally you and your staff will be tested. There will be a customer who will have an issue with you, your products, your ethos and more. And, nothing you say or do will help rectify the situation. It is essential to know that, nor you or your customers are always right.

Increasing Your Airline Business’ Customer Base In 2019

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Since the dawn of business, entrepreneurs have understood that a loyal customer base is the key to success. Getting sales is important, but you won’t be able to hold onto long-term success if you only gain one-time customers. You need to be able to guarantee steady profits on a regular basis. If you have regular clients then you’ll have the stability and security necessary to gradually grow your company and enjoy success for many years or decades to come. This is certainly the case when it comes to building a reputable brand for an airline. Let’s talk about some ways in which you could start increasing your airline business’ customer base in 2019.

Work on your marketing.

Some companies offer high-quality products and services but they don’t have the customer base they deserve because they don’t get the word out effectively. You need to work on your marketing if you want to gain clients who will use your services over and over again; airline marketing is incredibly competitive. And advertising your brand effectively online is the key to increasing your airline business’ customer base in 2019. Digital marketing is more cost-effective than traditional marketing, and it produces better results.

Make sure you focus on your social media strategy first. If you can get people to share your posts then you’ll reach a wider audience. Perhaps you could offer a free trip to one lucky person who shares a particular social media post; that’ll definitely get people to spread the word. Focus on your website too. This is a crucial tool in your digital marketing strategy. Your goal is to ensure it ranks well on search engines. Relevant keywords are essential, but search engine algorithms are always evolving. You also need responsive content; the design of your website needs to look good on all manner of browsers and devices, regardless of screen size. You might want to get help from these specialists in designing a website for airlines. That would help to give you an edge on other airlines in the marketplace.

Build lasting relationships.

Again, if you want to increase your airline business’ customer base then you need more than one-time customers. You need to impress passengers so much that they want to fly with your company time and time again. You need to build lasting relationships, but that takes work. You have to make sure your clients feel valued. For instance, you should ask for feedback. Make your customers feel important. They’ll appreciate that their opinions matter. Plus, this research will help you to improve your services. You might want to offer them great discounts on future flights so that they know how much you value them.

Deliver amazing customer service.

This ties into the previous point, but it’s a little more straightforward. At the end of the day, increasing your airline business’ customer base in 2019 is as simple as delivering amazing customer service. That’s all you need to do. And it all starts with your workforce. The happier your employees, the better the service they’ll deliver to clients. Remember, happy customers talk, but so do unhappy customers. If you want there to be a positive narrative with regards to your brand then you need to make sure every single employee is representing your airline well. They need to make the right impression on customers.

135 Customer Service Quotes That Will Make You Smile Instantly

Great customer service can make all the difference in distinguishing your brand, but sometimes it can get lost among all your team’s priorities. Knowing the value of customer service is key to keeping it front and center, but shaping a positive perspective on it doesn’t hurt either. If you’re looking for a whole new view on customer service, or a way to keep your time inspired, take a cue from the experts. Take a look at some of the powerful customer service quotes below from thought leaders and some of history’s best-known figures. You just might find yourself viewing the customer experience in a whole new way.

Customer Experience Quotes

The customer experience can make all the difference when it comes to loyalty.

“Being on par in terms of price and quality only gets you into the game. Service wins the game.” – Tony Allesandra

“The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.” – Kerry Stokes

“A customer service apology is stronger with a personal touch.” – Shep Hyken, author and customer service speaker

“Kindness and courtesy are the root of a positive customer service experience.” – Shep Hyken, author and customer service speaker

“To improve the customer experience, look at ways to reduce or remove friction from their daily business operations. Make it effortless for your customers to do business with you and/or your business.” – Jon Rossi of My Dealer Service

“We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” – Jeff Bezos, founder of Amazon

“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton, founder of Walmart

“Treat your employees the way you want your customers treated.” – Shep Hyken, author and customer service speaker

“Sometimes one can become lost in a big company and lose sight of how what one does truly helps or impacts the end customer. If you are one of those, think of a fire brigade, a line of people passing buckets of water from one to the other from a source of water to the site of the fire. An individual in the brigade may not be able to see the end result, i.e. the water being thrown on the fire to put it out, but the contribution of the individual is indispensable to the final outcome.” – Grant Bright, former project lead at IBM

Customer Satisfaction Quotes

Keeping a customer satisfied means putting their needs first.

“You cannot improve one thing by 1000%, but you can improve 1000 little things by 1%.” Jan Carlzon, former CEO of SAS

“Memorable customer service can only take place in a human-to-human situation.” – Jeffrey Gitomer, author and professional speaker

“I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That’s always been my competitive advantage.” Gary Vaynerchuk, author of The Thank You Economy

“Make every interaction count, even the small ones. They are all relevant.” – Shep Hyken, author and customer service speaker

“Unless you have 100% customer satisfaction, you must improve.” – Horst Schulze, former president of Ritz Carlton

“Sometimes one can become lost in a big company and lose sight of how what one does truly helps or impacts the end customer. If you are one of those, think of a fire brigade, a line of people passing buckets of water from one to the other from a source of water to the site of the fire. An individual in the brigade may not be able to see the end result, i.e. the water being thrown on the fire to put it out, but the contribution of the individual is indispensable to the final outcome.” – Grant Bright, former project lead at IBM

“There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central to providing consistently excellent service experiences.” – Jim Bush, EVP American Express

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc, founder of McDonald’s

Happy Customer Quotes

If customers can’t help but grin after using your product or service, you’re probably on the right track.

“Courteous treatment will make a customer a walking advertisement.” – James Cash Penney, founder of J.C. Penney

“Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.” – Steve Curtin, author of Delight Your Customers

“Happiness is a by-product of an effort to make someone else happy.” – Gretta Palmer, author and editor

“Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell

“Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?” – Jeffrey Gitomer, author and speaker

“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.” – Derek Sivers, founder of CD Baby

“When you’re busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer.” – Marilyn Suttle, success coach

“Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.” Claude Bissell, author and educator

“Always do more than is required of you.” – George S. Patton

“How you think about a problem is more important than the problem itself – so always think positively.” – Norman Vincent Peale, author of The Power of Positive Thinking

Inspirational Customer Service Quotes

A little inspiration and wisdom can go a long way.

“If you only talk to a person’s head and not their heart, people won’t listen to you.” – Les Brown, author and motivational speaker

“Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time.” Marian Wright Edelman, founder of the Children’s Defense Fund

“One of the greatest gifts you can give to anyone is the gift of attention.” – Jim Rohn, author and motivational speaker

“The time is always right to do what is right.” – Martin Luther King, Jr.

“There are no traffic jams along the extra mile.” – Roger Staubach, former NFL quarterback

“Customers may forget what you said but they’ll never forget how you made them feel.” – inspired by Maya Angelou

“Strive not to be a success, but rather to be of value.” – Albert Einstein

“Seek first to understand. Then to be understood.” – Stephen Covey, author of The Seven Habits of Highly Effective People

“Without caring there can be no quality.” – Joel Barker, author of Future Edge

“To give without any reward, or any notice, has a special quality of its own.” – Anne Morrow Lindbergh, author and aviator

“One of the deep secrets of life is that all that is really worth doing is what we do for others.” – Lewis Carroll, writer and mathematician

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford

Customer Focus Quotes

When you focus on the customer, success will follow.

“How you think about your customers influences how you respond to them.” – Marilyn Suttle, success coach

“Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss, author of Million Dollar Consulting

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” – Jeff Bezos, founder of Amazon

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it.” – Mahatma Gandhi

“If we don’t take care of our customers, someone else will.” – unknown

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, founder of Amazon

“Revolve your world around the customer and more customers will revolve around you.” – Heather Williams

“Nordstrom’s Rules for Employees: Rule # 1: Use your good judgment in all situations. There are no additional rules.” – Nordstrom Employee Rules

“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’” – Brian Tracy, author and Motivational Speaker

“No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others; or failing therein, it ceases to be profitable and ceases to exist.” – Calvin Coolidge

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie, author

“Great teams need great leaders – leaders who inspire, motivate, instill pride, loyalty and a sense of fun at work.” – Natalie Calvert, customer service and sales strategist

Satisfied Customer Quotes

Do your best to be sure your customers walk away satisfied.

“Until you understand your customers—deeply and genuinely—you cannot truly serve them.” – Rasheed Ogunlaru

“Two important things are to have a genuine interest in people and to be kind to them. Kindness, I’ve discovered, is everything.” – Isaac Bashevis Singer, author

“Politeness goes far, yet costs nothing.” – Samuel Smiles, author and reformer

“There is a spiritual aspect to our lives—when we give, we receive—when a business does something good for somebody, that somebody feels good about them!” Ben Cohen, co-founder of Ben & Jerry’s

“We don’t want to push our ideas on to customers, we simply want to make what they want.” – Laura Ashley

“Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao, customer service professional at SeraCare Life Sciences

“We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.” – Gary Vaynerchuk, author of The Thank You Economy

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos, founder of Amazon

Customer Feedback Quotes

Every bit of feedback is an opportunity to grow.

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

“Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” – Marilyn Suttle, success coach

“When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction. You will appreciate the importance of this opportunity when you consider that the customer’s alternative option was to desert you for a competitor.” – Seymour Fine, author of The Marketing of Ideas and Social Issues

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn’t any good, they’ll out you.” – David Pogue, New York Times technology columnist

“If you make customers unhappy on the Internet, they can each tell 6,000 friends” – Jeff Bezos, founder of Amazon

“Follow the customer, if they change—we change.” – Sir Terry Leahy, former CEO of Tesco

Customer Care Quotes

There’s no better feeling than helping a customer solve a problem.

“Words of comfort, skillfully administered, are the oldest therapy known to man.” – Louis Nizer, lawyer

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” – Steve Jobs, co-founder of Apple

“If you don’t care, your customer never will.” – Marlene Blaszczyk, motivational specialist

“The most important thing in communication is hearing what isn’t said.” – Peter Drucker, author

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” – Jim Rohn, author and motivational speaker

“Go beyond merely communicating to ‘connecting’ with people.” – Jerry Bruckner, author of The Success Formula for Personal Growth

“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf

“People expect good service but few are willing to give it.” – Robert Gately, president of Gately Consulting

“The only certain means is to render more and better service than is expected of you, no matter what your task may be.” – Og Mandino, author of The Greatest Salesman in the World

“Stellar service should be non-negotiable and merchants shouldn’t hide behind self-service tools and technology when it comes to knowing their products and taking care of their customers.” – Lauren Freedman, president of The e-tailing Group

Customer Relationship Quotes

A human connection is always at the forefront.

“Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.” – Les Brown, author and motivational speaker

“The inherent preferences of organizations are clarity, certainty and perfection. The inherent nature of human relationships involves ambiguity, uncertainty, and imperfection. How one honors, balances, and integrates the needs of both is the real trick of feedback.” – Richard Pascale and Anthony Athos, authors of The Art of Japanese Management

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” John Russell, VP of Harley-Davidson Europe

“It’s not what you say, but how you say it!” – Mae West, actress and singer

“Kind words do not cost much. Yet they accomplish much.” – Blaise Pascal, mathematician, physicist and inventor

“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly.” – Simon Cowell’s father

“While automation can be expedient, the resulting impersonal tone and risk of poor information are formidable—most importantly, merchants are missing an opportune moment to connect with current and prospective customers.” – annual mystery shopping survey by The e-tailing Group, 2010

“In an era when companies see online support as a way to shield themselves from “costly” interactions with their customers, it’s time to consider an entirely different approach: building human centric customer service through great people and clever technology. So, get to know your customers. Humanize them.” – Kristin Smaby, author of Being Human is Good Business

“Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I’m saying it’s already been done because I lived it.” – Gary Vaynerchuk, author of The Thank You Economy

“I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised.” – Sir Richard Branson

“Every great business is built on friendship.” – James Cash Penney, founder of J.C. Penney Stores

Customer Loyalty Quotes

Loyal customers are the key to success.

“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

“We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire, CIO of Dell Computers

“Getting service right is more than just a nice to do; it’s a must do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty.” – Jim Bush, EVP American Express

“Never underestimate the power of the human element. Whether it’s assisting a guest with a special request or a friendly greeting from staff members in the hallway, the people aspect plays a key role in guest satisfaction and loyalty.” – Ramez Faza, senior account manager at J.D. Power and Associates

“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson, former president and CEO of The New York Times Company

“It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.” – Gary Vaynerchuk, Author of The Thank You Economy

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer, author and speaker

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer, author and speaker

“You can not buy the devotion of hearts, minds, or souls. You must earn these.” – Clarence Francis, former chairman of the board at General Foods Corporation

“Trust: The reputation of a thousand years may be undermined by the conduct of one hour.” – Japanese proverb

“When the customer comes first, the customer will last.” – Robert Half, founder of Robert Half International

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton, founder of Walmart and Sam’s Club

“Make a customer, not a sale.” – Katherine Barchetti

“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” – Rick Tate

“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn, entrepreneur, author and motivational speaker

“Truth builds trust.” – Marilyn Suttle, success coach

Customer Service Motivational Quotes

At the end of the day, customer service is all about treating your customers—and staff—how you’d like to be treated.

“Don’t find fault. Find a remedy.” – Henry Ford

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Don Alden Adams, president of Watch Tower Bible and Tract Society of Pennsylvania

“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh, CEO of Zappos

“Most people spend more time and energy going around problems than in trying to solve them.” – Henry Ford

“Customer service represents the heart of a brand in the hearts of its customers.” – Kate Nasser, the people-skills coach

“A man without a smiling face must not open a shop.” – Chinese proverb

“A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick, CEO of L.L Bean

“People now expect the same—if not better—level of service from online storefronts and service channels as they do from a visit to a retail store or a phone conversation with an agent. – BenchmarkPortal

“Good customer service costs less than bad customer service.” – Sally Gronow, Welsh Water

“Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch, president at Duct Tape Marketing

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton, founder of Walmart

“We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.” – Horst Schulze, former president of Ritz Carlton

“Employees who are controlled cannot respond caringly, you need superior knowledge and real leadership, not management. Because of this we specifically developed a selection process for leaders; we don’t hire managers.” – Horst Schulze, former president of Ritz Carlton

Customer Retention Quotes

When you offer clear solutions, customers are often happy to keep coming back.

“Inside of every problem lies an opportunity.” – Robert Kiyosaki, author

“Customer complaints should be seen as a source of learning, putting teams in a position to prevent future problems instead of just reacting to current ones.” – unknown

“Don’t dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.” – Denis Waitley, author and motivational speaker

“To keep a customer demands as much skill as to win one.” – proverb

“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.” – Gary Vaynerchuk, author of The Thank You Economy

“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – Jim Rohn, author and motivational speaker

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz, author

“In the world of internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“If you wonder what getting and keeping the right employees has to do with getting and keeping the right customers, the answer is everything.” – Fred Reichheld, creator of Net Promoter System

“If you take the approach of ‘earning’ your customers’ business every day and treating them well, they’re less likely to try someone else.” – Marilyn Suttle, success coach

“Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman, president of The e-tailing Group

“Your best customers leave quite an impression. Do the same and they won’t leave.” – unknown

Besides being an entrepreneur, Misa Chien is an asian model and cooking show host based in Los Angeles.  Her other blog, Nom Nom TV, a dinner ideas blog, posts articles everywhere from top items to buy at 99 Ranch market to the best way to prepare soba noodles.

All Business Relationships Survive & Thrive In The Following Ways:

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Businesses are known for acting in a relatively selfish manner. We all know that while a business might exercise goodwill and be ran by profoundly decent people, the structure of a business must be geared towards survival if it hopes to continue. Even non-profit organizations in pursuit of a great cause will need funding to pay salaries, office rental, and a range of logistical costs to ensure their work can be achieved. This means, just like people, our businesses can be friendly up until a point, as long as their basic needs are met.

However, just like human relationships, sometimes a firm can help itself survive by allying itself with those around it. Businesses can thrive on goodwill just as human partnerships can, and not only survive, but thrive. It can be essential to know where to begin if you hope to establish yourself as more of a reliable force in the market.

Consider our advice:

Goodwill Between Firms

Goodwill often comes in the form of little actions. For example, you may decide to forgo a current small debt thanks to a large upcoming order, or perhaps deliver the goods for free despite the relative cost incurred to you. You may send free sample or full products to their office. For example, if you supply a firm with computer parts, you may send a batch of branded mouse-mats for free to help them set up. View this guide to nurturing your supply chain relationships for even more advice regarding upstream and downstream business connections.

Goodwill can also mean referring them to another firm who could better settle inquiries you can’t quite manage, putting in a good word for them. It might be that you offer free training, or something simple. A restaurant might offer discounted delivery lunches for staff of an office responsible for handling their marketing. This kind of goodwill connects firms, people, and helps out in small ways. It is akin to having a friend. In such a competitive industry, this can feel like a breath of fresh air.

Take Care Of The Customer

The customer isn’t always right, but they are always valuable. This means that taking steps to take care of your customers will often help them take care of you in kind. Remaining honest about how products are made, honoring long-term customers with loyalty rewards, celebrating customers with an outreach program or generally doing everything you can to keep quality high will result in a carefully considered relationship that helps honesty travel in both directions.

Remain Transparent

Remaining transparent is the easiest method of gaining trust. Let’s say one of your business partners commits a PR nightmare, such as posting a tweet that has vaguely abhorrent political undertones. This sounds like an unlikely scenario, but it happens. Your connection to a firm like this can be a PR nightmare for yourself also, so disconnecting from them but doing nothing to hide your previous relationship can show you are committed to living by your values. Or, it might be that you believe the firms intention was mischaracterized, and sometimes sticking by them can show rationality and dedication that both customers and other businesses may appreciate.

With these tips, we hope your business relationships remain worthwhile.

Modern Ways Of Pleasing Today’s Customer

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Pleasing a modern target audience can be tough for any business. The market is always changing, and your company needs to work hard to stay on top of its game. You need to keep rethinking your business strategies to make sure that you’re appealing to the modern consumer. If you’re struggling on that mission then here are some modern ways of pleasing today’s customer.

Rewarding people.

If you start rewarding your customers then you’ll probably notice more repeat purchases. Discounts, vouchers, and even giveaways are a great way to get people buying from your business in the first place, but such rewards can also keep customers returning to your business. If customers see they’ll get 50% off their second or third purchase, for example, then they’ll be more likely to buy from you again. You really have to appreciate the power of word of mouth marketing, too. Happy customers will tell their friends and family about you. In fact, you could even use rewards as an incentive to get people talking about your brand. If you offer discounts to customers who refer your company to their friends then you’ll probably notice a bigger influx of new clients. Rewards are definitely a good way to build a long-term bond with your client base.

Creating an enticing online presence.

Another great way to satisfy the modern-day customer is to create an enticing online presence. Most people search the internet for the things they want to buy. If your digital marketing game isn’t up to scratch then you’re missing out on potential sales. You might want to read about conversion rate optimization because the goal of digital marketing is to gain paying customers. Boosting traffic on your website is a good start, but your company isn’t going to improve if none of those visitors actually buy anything from you. You need to find ways to improve your website’s design and content to impress people who visit your homepage. With an enticing site, your business could see a much better conversion of traffic to sales.

Listening to them.

Finally, the best way to please today’s customer is to simply listen to them. This has always been the case, but it’s something that many modern businesses neglect to do. Giving the consumers what you want to give them isn’t going to get you the sales you want. Like it or not, the customer is always right. If you want your business to do well then you need to meet the needs of the market. Do your research to find out what your target audience wants. You could run polls on Twitter or invite people to leave feedback online.

Find out what clients like and dislike about your business, and ask them for their opinions on rival companies in your industry. That’s the best way to gauge the current consumer mentality in your marketplace. Once you start listening to customers, you’ll have a better understanding of what they want. And, in turn, you’ll be able to deliver a service that pleases today’s customer. You might even be able to find gaps in the market that your competitors have missed. It could be a chance for your brand to really stand out in its industry.

This Is How To Have A Successful Product

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To create and sell products successfully is far more complicated than most people think. In fact, there are many factors to consider, from the product itself to broader issues such as your marketing and customer service. Happily, you can get the scoop on the most crucial ones in our post below.

Product development, lots of it.

No idea for a product leaves the inventor’s mind fully formed. In fact, there is a great deal of value in doing detailed and focused product development that allows you to refine and better shape your offerings to the market that you want to buy them.

Research and development is crucial for a successful product

Therefore, do not shy away from formal product development before you even consider launching your business or brand. Also be sure to do thorough market research to gauge how your iterations fair on the market. Something that should help you to decide whether this version is good enough to go out there and represent your company’s brand on a permanent business.

Use the best components and processes.

Once you have a financial product agree on, it’s vital that you take the same time and care in replicating this item for your customers as you did in developing it in the first place.

Of course, this means sourcing the best quality components like the electret microphones, that are made by reputable companies and come in many different specifications. It is also crucial that you ensure the manufacturing process for your product is top notch as well, not only because if it isn’t it could cost your business additional money, but also because poor manufacture will result in a substandard product. Something that certainly won’t please customers, have them coming back for more, or enhance your brand!

Brilliant customer service.

Now, once you product units are ready to ship, you may think its almost all over, but really the whole process has only just begun. In fact, once customers start to buy your items, you will need to offer them stellar customer service both regarding the buying process, and the with the follow-up help and support you provide as well.

What this means is that not only does your website have to be easy to use and easy on the eye, but you also need to be as available for customer questions, support, and the resolution of issues as much as possible.

One way to do this is to invest in a more substantial social media presence, where you have people on hand at all time to search for comments and complaints online. They can then answer and resolve them to the customer’s satisfaction as quickly as possible.

Of course, this will provide you with a double win, because not only will that individual customer be happier, but other potential buyers will see that any faulty product is the exception and not the rule and is also promptly dealt with, you are a fantastic company to deal with as well. Something that should help you to sell even more units moving forward.

How Your Small Time Products Can Stand Out Against The Big Guns

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When you’re a small business, it’s easy to believe that you’re always going to be that way. But it doesn’t have to be the case. Because the big businesses that you look up to, and may even be competing with, started off small too. That’s the thing about being a small business, you can often underestimate yourself. You think that you have to compete with other businesses in your league. But did you ever stop to realize that aiming higher and looking to compete with the big guns themselves is how you push yourself into becoming a bigger business? If that sounds like something you’re striving for, let’s take a look at how you can stand out against those biggest businesses now.

Original Ideas

The first thing that you’re going to need to do, and do well, is constantly be coming up with original ideas. It can be tempting to almost mirror or copy what the bigger companies are doing – just to make sure that you’re keeping up, but this isn’t always the best approach. Because when you do this, you’re kind of just lagging behind. However, when you can be fresh with your ideas, and come up with something new, you have a much better chance of beating out the competition and standing out as a big player in your own right.

Great Branding

Next, you’re going to want to take a look at your branding. Because it matters. You need to make sure that the image you’ve created for your brand is strong, unified, and will sell in your market. Big businesses kind of sell themselves thanks to their branding. So you need to constantly work on yours, and look to keep it consistent, in order to create a similar effect with your own brand.

Quality Suppliers

From here, you’re then going to want to choose the best suppliers for your business. You don’t always have to go cheap, or even work with other small businesses, just because they’re in your league. Instead, you should be looking to choose specialists in their industry, such as Dynatect Manufacturing Inc., that will improve your products. When you put quality first, your product will always be better. And this is how you’re going to stand up against some of the biggest businesses in your industry.

First Class Service

Sometimes, big businesses aren’t great at keeping their customers happy. Because they get big, and there brand kind of does the work for them. So they forget about the importance of customer service. And this is where you can beat them. By making sure that you always put forwards the best customer service of your life, you will start to stand out among consumers as being the better choice.

Humble Beginnings

It’s also going to work in your favor that you’ve got humble beginnings. Because consumers love to buy local and support smaller businesses. Right now, you’re the underdog – the champion on the people, and customers love that. So if you can stick with this kind of feeling, then your customers are going to love you.

Where Scalability Doesn’t Work In Business

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If you really want to grow your profits asking how you can scale your idea is key.

With technology today there are several ways to outsource, automate and delegate tasks that are both time consuming and replicable by others.

But what if scaling isn’t the best option, then what?

For most business models to scale their parts its a very objective process. Making money depends on putting systems in place to maximize efficiency.

Yet there is one particular area that is almost impossible to scale: customer service.

Even the best training can only safeguard a business so much. In a data-driven world, how people are treated is subjective.

Take any fast-casual restaurant. Most frontline workers are paid minimum wage salaries, but expected to perform at a high level. Pay tends to attract relative talent so when you’re scraping the bottom of the barrel you can’t expect the best customer-employee transaction for a low value.

I’ve always found it interesting how little priority is paid to hiring people with high EQ or soft skills. As a manager I could care less how much experience or technical skill someone has if they don’t know how to talk to or treat people. Believe me empathy is hard to teach.

I work at an education-based startup that is slowly systemizing their processes. Objective measurements are very important, but in the people business brand experience makes or breaks your company.

Believe it or not, clients pay high prices for deliverables, yet what converts them into return customers is: how you make them feel.

As a relationship-driven person myself I admit if you only focus on making people happy you’re running a hobby, not a business. But discounting each interaction both internally and externally will result in higher turnover and a weaker brand.

Scaling your business should be the goal, but how to achieve that needs to be high-touch. Simon Sinek said it best, “If you don’t understand people, you don’t understand business.”

The #1 Reason You’ll Leave Your Job

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The #1 reason why you’ll leave your (current) job is: lack of career development a.k.a. growth opportunities.

From first glance there’s an assumption that includes a promotion, but not necessarily. The need for career advice is on the rise because most people don’t know what they want to do and/or they change their mind often. Blame social media or a plethora of options, but regardless its reality. Let’s start from the company’s perspective:

Why should we invest professional growth resources into employees who might end up leaving?

First response: efficiency. Back in 2008-09 when the recession started, the first thing to go was “luxury” items such as training. Jobs were being cut drastically and our economy went in the tank. The only job that was safe was: sales (gotta make money to stay in business). If you want people to perform better, they have to be trained. Some companies take the shortcut by hiring “experienced” workers then throw them in the fire. That’s one approach, but even if they know the skill set to accomplish the work, the culture is still a mystery. The reason most leaders micromanage is because they never train people under them properly. Part of career development is training on the job (feedback included) and figuring out if the role is a good fit. If it’s not, here’s the perfect segue into the next point.

Second response: saves time/money. If you’re concerned about pouring into an employee, then having them leave, don’t. If you had someone working for you and they didn’t want to be there wouldn’t you want to know earlier than later? Hopefully this gets caught during the interview process, but if it doesn’t training only reveals it. If you’re working for a company who invests in your professional growth, wouldn’t you be more motivated to work harder for them? This may sound too altruistic, but most people’s performance starts to decline (outside of personal issues) when they feel undervalued/under-appreciated. Practically speaking, helping people navigate their career path will provide clarity for the individual as well as the company.

In simplistic terms, here’s the equation: if my company takes care of me, I will take care of their customers.

Great customer service = brand loyalty = higher profits.

The most direct way to take care of people is invest in their career growth.

This is not a futuristic concept. This is current.

Retention is tied directly to career development, or lack thereof.

Scott Asai is a speaker/coach that has been developing leaders for 20+ years – athletes, companies and individuals. His focus is helping people develop leadership skills to advance in their careers. Scott tends to attract a large audience of Millennials and Introverts to his programs/events. His professional background consists of: B.A. in Psychology, M.A. in Organizational Leadership, Certified Professional Coach and Certified Strengths Coach.