Print Products That Are Still Effective Today

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Print marketing still has a prominent role to play in the modern day. Whilst online advertising has been generating a wealth of attention, it would be extremely naïve to neglect your print strategy. When you consider the fact that print marketing is tangible and highly targeted, you see that it boasts two qualities that online marketing will never be able to rival. Because of this, both types of branding must be used if you are to market your company effectively. This post reveals the wealth of products you will have at your disposal when working with a high-quality printing company. You should give each of these products careful consideration before deciding whether they are right for your company or not.

First and foremost, let’s begin with those print items that have been designed in order to stand out from the crowd. This includes the likes of posters, display materials, flags, and teardrop banners. These items are generally big in size and thus they will typically be placed in a prominent area in order to generate attention. You could place a large poster in your shop window to advertise a discount you have running at present. This will draw people in off the street into your store. Moreover, you may place flags in a busy city centre to market a particular event. With these sorts of products, location is everything if you are to maximize the impact of your marketing material. The great thing about large promotional items such as these is that your ROI is generally very high, as one banner will be seen by a huge number of people. These products are ideal when you want to appeal to a mass audience rather than a targeted one.

In direct contrast to the items that have just been mentioned, you then have those that are ‘letterbox perfect’, i.e. they can easily be posted through your letterbox. This includes the likes of leaflets, flyers, brochures, newsletters, magazines, and catalogues. These are designed to have a greater pull on the reader. Whereas posters and banners contain little information but have attention-grabbing value, leaflets and newsletters contain much more detail and are designed to engage with the reader. These items are a lot more targeted. They can be used to advertise several different items from your company, an array of promotions, various events, and so on and so forth. In fact, a lot of companies are embracing the prospect of having their own magazine. This works in a similar fashion to online content marketing. You are empowering the customer with knowledge in the hope that they then buy from you. This is indirect marketing and it works extremely well.

Last but not least, what about promotional items? This encompasses everything from t-shirts, to pens, to bags, to USBs, and so on and so forth. These items will contain your company’s logo and any other relevant details, such as your website address. These work to create a loyal consumer base. You are essentially giving someone a gift and this generates a connection between you and your potential customer.  They will then feel somewhat obliged to use your business whenever they require the service you offer. Moreover, by providing them with an item they will use a lot you are constantly advertising your services again and again. It is also worth considering the fact that an item such as a bag will be seen by a wealth of other people too. Therefore, the recipient of the item will be advertising your company for you.

Clever Tips For When You First Go Into Business

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The world of business can be a scary one, and if you’re only just going into it, you’ll know this more than most. How are you supposed to be successful, turn a profit, make everybody happy, gain new clients, plan out your days… the list goes on, and it seems to never end when you’re trying to make it as an entrepreneur. There are some things that you should remember, however, if you want to ensure that you make your hard work turn into a great success, so read on for some business tips for newbies.

You’ll get things wrong. Accept it

As somebody who is new to business, the first thing that you need to accept is that you’ll get things wrong, and that’s OK. As with anything that you go into for the first time, you need to make some room for errors, as they’re going to happen. It’s all part of learning how to be successful in business.

The key thing to make sure of is that you don’t go too hard on yourself because of it. Allow yourself the creativity to do what you think is going to work, and if it doesn’t, then at least you tried it. Nobody came up with great ideas without trying out many things that failed first.

There are perks to being a business owner out there

Sure, when it comes to the way that your business works, you can give yourself as many perks as you like. You can wear what you like, do whatever hours you want to do, and you can pay yourself a wage that you think is appropriate. But your perks aren’t limited to those inside the office.

In fact, there are many of them out there for people who work in specific fields. If you work in the motor industry you can get reduced car garage insurance, and if you work in other trades you could get cheaper supplies. Make sure you remember about these perks, because they will help you when you first start out.

Money isn’t everything

When you start a business, you do so on the understanding that it is going to earn you a fair bit of money, and ultimately, that is the aim. However, there are other things to business that make it worthwhile, and if you get hung up on money you’re going to forget the other important elements.

For example, in business you will make connections with people all over the world, you’ll get to travel, and you’ll get to be your own boss. Slow down once in a while, and appreciate all that you’ve done. Sure, your profits aren’t where you want them to be sometimes, but you’re still doing great!


If you’re just starting out in the world of business, there are some important things to remember. Ultimately, you just need to accept your mistakes, as they will make your business stronger tomorrow, you need to know and embrace the perks of being a business owner, and you should remember that money isn’t all that business offers!

5 Challenges For Home-Based Businesses

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For many, the idea of working from home is synonymous with freedom. The typical cliché is to work from your bed in your best PJs. In truth, the work life of home-based business owners couldn’t be further from that. Indeed, when you remove the office environment, you can encounter a variety of new and complex challenges that affect both your work routine and your everyday lifestyle at different levels. Perhaps, for home-based workers, the real path to success is to learn how to identify and manage these obstacles before they impact on their health, productivity and earning abilities.

The liberating world of pajama work is nothing but a rose-tinted cliché. Indeed, to benefit from the freedom of your remote arrangement, you need discipline and effective management of tasks and processes. Here are the top 5 obstacles you need to be aware of and prepared to address as you establish your business.

#1. Where does work end?

Picture the scene. Your work commute is only a few seconds, as you make your way from the bedroom to the home office. You don’t even need to worry about what to wear or whether or not to do your hair. Admittedly, while working from home can shorten your prep time in the morning, it comes at a significant disadvantage. You lack closure at the end of the day. While when you’re office-based, you need to leave the office to get back home physically, it’s not something you need to do when you live and work in the same place. Consequently, you can struggle to leave work behind at the end of the day. Sticking to a scheduled time in a separate space is a difficult discipline to develop. Indeed, many home-based workers are tempted to stop working when they’re done for the day. If you’re running a small business, it’s fair to say that you may never be done. Instead, for your sanity, stick to fixed working hours.

#2. Thinking you have to do it by yourself

We get it. You’ve launched your own business, and, consequently, you need to run it alone until you can afford to hire a team. Multitasking is a common approach for home-based business owners, but it’s not half as effective as you might think. For a start, the brain is unable to multitask successfully. Additionally, multitasking implies that you master most business elements and can happily perform all tasks. In truth, you need to delegate some of your jobs if you want to keep your business afloat. Successful solo entrepreneurs rely on outsourcing advisory services to identify areas that can be delivered by external suppliers – such as IT. You can find experts to advise and guide you through your outsourcing journey.

#3. Feeling lonely and sad

Entrepreneurship is a famously solitary journey. For home-based entrepreneurs, the feeling of loneliness can be overwhelming and lead to serious cases of anxiety and depression. With almost a third of sole traders and solo entrepreneurs claiming that isolation is a big problem, you can’t ignore the way working alone affects your mood. You need to create a network of connections you can rely on at the start of your journey. Whether you meet people through online communities or you surround yourself with like-minded individuals who are experiencing the same thing than you, is up to you.

#4. Staying on top of your health

Contrary to the common belief, being at home doesn’t mean you’ve got more time. On the contrary, home-based workers struggle with time management and tend to work longer hours which makes it difficult for them to focus on their health. In an office, you can plan a visit to the gym after working hours. But when you work from home, you might lack movement. However, if you can create a work schedule, you can make time for your workouts. More importantly, you need to stock healthy food only, as one gets easily tempted by sweet treats — if they’re readily available.

#5. Missing the latest trends

Regular training and business talks are an everyday occurrence in an office. At home, keeping up with the latest industry trends can prove difficult – especially as your time is precious. However, to stay relevant in your market, you need to use smart tools to update your knowledge regularly. Google Trends can help you to monitor what your audience is searching and to identify trends on time. Something as simple as tracking social media mentions can provide enlightening insights on what people are talking about.

Working from home is a disruption to the typical office environment. However, it’s a disruption that comes at a cost, your mental and physical health. Looking after yourself and using smart strategies and tools can ensure you remain on top of your field at all times.

Avoiding Document Storage Disaster

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The importance of effective document archiving cannot be overlooked at any business. You need to ensure that your files are stored in an organized manner so that you have easy access to them, while security is also important to ensure that confidential documents are protected. With that being said, continue reading to discover some mistakes you need to avoid to ensure document storage disaster does not occur.

  • Failing to keep up to date with the latest legislation – There are new regulations all of the time regarding data storage and data breaches. It is important to keep up to date with this; otherwise you could find that you are on the wrong side of the law without even realizing it. If you do not keep up to date with recent regulations, you may fail to achieve compliance, and this can result in huge fines.
  • Keeping records on-site – When it comes to document security, storing all of your vital records on-site can be a risky approach. The vast majority of businesses are not built with the adequate level of security in place to protect their sensitive documents. Moreover, if someone is going to target your business, the first place they are going to start is your business location. If you keep your records in an off-site facility, you will benefit from a greater level of protection, as these facilities are designed to be secure.
  • Not having a document retention schedule – When it comes to archiving documents, dealing with excess records is just as important as storing your documents effectively. You can end up with an abundance of information that should have been destroyed if you do not have a document retention schedule in place. Not only will these documents take up unnecessary storage space, but you can also have other issues. These files could prove to be a large liability. What if someone gets their hands on them? You could end up with a competitor or a hacker having your confidential company information, which could have severe consequences for your business. All of this could have been avoided if your documents were destroyed to begin with.
  • Taking a casual approach to security measures – This is undoubtedly one of the biggest mistakes that company owners make. A lot of business owners just view document archiving as a means of being organized. However, security is imperative. You need to have an effective security plan in place. One of the biggest mistakes is granting employees access to documents that do not need it. Or, using generic or vendor supplied passwords for those who do need access. You need to use the likes of federated authentication and other security measures, as well as restricting physical access to files on-site too.
  • Failing to test back-ups – Last but not least, you need to ensure you test your back-ups. You do not want to experience the nightmare scenario where you go to attempt to recover your data after experiencing a loss, only to find that the tapes are blank and/or corrupted. This can happen if you do not test your back-ups on a regular basis to ensure that everything is working properly.


New Trend: Citizen Developers

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One of the latest trends we are seeing in the technology industry is citizen developers. Citizen developers are users who create new business applications by others to use and benefit from, using corporate IT-sanctioned runtime environments and developments.

This emerging trend means that end users are able to develop a host of enterprise application by using model-driven platforms and cloud computing services, such as This is beneficial because users are able to avoid learning programming languages, using platforms that leverage away from code, making building and development of the possible for a larger number of people.

While these model-driven platforms are mostly visually based workflows, it is still necessary to have an understanding of the principles behind application design and development in order to be a successful citizen developer.

Why Citizen Developers Are The Next Big Thing

Citizen developers are enhancing the world of IT, and there are a few reasons why this trend seems to be so up and coming in technology news.

  •    No and Low Code Solutions are Easier and Cheaper to Maintain – it is no secret that custom developed applications can be quite costly, and ongoing support is often grossly underfunded, with the development team moving on to develop new applications, leaving the old ones to lack updates and support. Also, new applications are introduced to the market at a faster rate than older ones are retired, which can present a problem. The advantage of citizen-developed apps is that they are mostly low or zero code configuration, and are oftentimes deployed on SaaS or PaaS platforms. Because of this, these applications should require less maintenance and are easily enhanced if deemed business-critical.
  •    New Applications are Developed and Deployed More Quickly – Because citizen developers are using a more simplified approach to app development they are able to get more applications created in a smaller window of time, improving our business tools greatly, as the main focus of citizen developers is to create internal applications that allow people to work better, smarter, and faster. With up to 80% of code eliminated by using drag and drop development options the need for in-depth development skills is negated.
  •    A More Efficient Use Of Existing Resources – When internal IT staff adopt a citizen developer role they are able to use the organization’s existing resources to create very business-specific applications that improve operations. When processes are streamlined, it is easier to keep up on the workload, and IT staff can then focus their attention on more important tasks and bigger projects. Head to for more details. It is also considerably more cost-effective than paying an outside developer to develop your applications, putting less of a strain on financial resources.

In a nutshell, citizen developers appear to be such an emerging trend because of the need for business users to have a better, more efficient way to build applications. Advances in technology have provided this opportunity, and citizen developers are taking it and running with.

How To Make Your Business Carbon Neutral

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In the modern age, there is a lot of pressure on businesses to take the plunge and become carbon neutral. Whether you can achieve neutrality or not, as a business owner you should ultimately be aiming to reduce your impact on the environment, for obvious reasons, and also because your clients will be more likely to see your business as a source of good ethics and practice. If you want to aim for a carbon neutral business, follow these simple tips to get the ball rolling and your emissions lowered!

Be aware of where you buy supplies

If you’re buying products and supplies in order to keep your business afloat, then you need to find out where they are coming from, and what kind of impact they’re having on the environment. Sure, they may be the cheapest products and you may think that they’re not too bad for the environment, but factor in shipping emissions and the other machinery costs, and you could see why this just isn’t going to work out for your carbon neutral goals. Buy your products as locally as possible, and try to avoid things that have to be shipped long distances in order to get to you, as this will increase your carbon footprint.

Reduce paper usage

Whilst this seems to be something that everybody is finally getting a hold of, reducing paper usage could help to reduce your carbon footprint dramatically. Before you print something out, or use any packaging, ask yourself: do I really need to do this, and is it going to add onto the emissions levels needlessly? It may seem small, but this really is key to making sure that you have everything covered when it comes to being carbon neutral. You can use some eco-friendly companies to help you out in this if you need to, and invest in document management software, for example. This clever idea means that you can manage all of your documents electronically, avoiding the paperwork and the environmental impact.

Cut air travel time

If you’re a business owner, you may feel as though traveling is an integral (and pretty exciting) part of your job, and there is no way that you can cut this out. Whilst there are times when you just have to do it, this is another one of those situations when you need to ask yourself: do I really need to do this? If you can arrange a business conference over Skype, or you can have a meeting in different circumstances, make sure you save on those company air miles and take the eco-friendly alternative. This will help your company to become carbon neutral, and will also make you feel like a better person, so cut out the unnecessary traveling.

So, if you’re looking to make your business carbon neutral, try out these simple tips and see whether they help you. From being aware about where you buy your products, to reducing your paper usage, to cutting down on air travel, there are so many things that you can do to get your business – and your conscience – in the clear!

Predators Lying In Wait For Your Fledgling Business

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Just when you’re trying to find your feet is when your business is at its most vulnerable. It can’t suffer the bad press, the financial loss, or the loss of time that bigger businesses can sustain. Here, we’re going to take a closer look at some of the biggest killers of young businesses and what you can do to protect yourself against them.

Tax troublemakers

Business tax is not an easy subject to get a comprehensive grasp of yet making a mistake and getting audited is one of the things you want to avoid the most. Even if it’s found that your books are entirely clean, you don’t have that kind of time to waste. That’s why enlisting the help of an accountant to help you better understand your own bookkeeping and to make sure that you’re entirely compliant is essential. Learning to become tax efficient is always a good idea, too. By spending your money in the right way, you can save more of it in the long run.

Digital devils

Businesses are becoming more and more reliant on tech. For that reason, they’re all the more vulnerable to when that tech goes bad. From potential hackers trying to steal your data to the simple downtime that comes from hardware failures, using teams like can help you ensure you’re protected from the biggest risks associated with your tech. Outsourcing while the business is still small is a more cost-effective way of managing that risk, too. You may not have enough systems and users to justify the costs of paying for a full-time support team, so instead use those who operate on an as-you-need-it basis instead.

Interrupting interlopers

Being productive and making the best use of your time right now is essential to your success. Too much wasted time and you’re not productive enough to meet the goals that are going to help you grow to a sustainable level. Tools like can help you measure exactly how you use your time, helping you find more productive ways to schedule your day and showing the distractions that get in the way that you can find ways to streamline or avoid altogether, if possible.

Safety snafus

When it comes to costliness, few things can sting a fresh business quite as badly as a slip, trip, or fall. This is just one example of the kind of workplace health and safety failure that can lead to having to pay out that workers comp deductible, at best, but can end in legal action at worst. One hurt employee could be all it takes to stop your business in its tracks, so have a health and safety audit with the help of teams like is worth looking into. You can become much more aware of the potential risks of the office, as well as policies you can put in place to ensure employees avoid them if you can’t fix them outright.

You have to be like a watchful parent to your business while it’s still young. As it grows, the risks mentioned above become no less important, but it’s at this critical stage you should be most concerned about the potentially fatal damage they can do.


3 Things That Could Curtail Your Career As An Entrepreneur

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So, you’ve decided that 2019 is going to be your year. This will be the year in which you shake off the shackles of employment and smash the glass ceiling that has restricted your ambitions for too long. This is the year in which you’re finally going to go into business for yourself. You’ve already started formulating your business plan, costing up your cash flow projections and carrying out some rudimentary market research. You’ve started making appointments with mentors and business angels and it’s looking increasingly like this germ of an idea you doodled in your margin on a particularly frustrating work day might just be a viable business endeavor.

This is an exciting time, but it’s also kind of scary. After all, you’ll be venturing into uncharted territory and the decisions you make in your first year of trading will have far-reaching and long-lasting repercussions for your nascent business and your personal life.

Watch out for these potential threats that could curtail your entrepreneurial career even before it’s begun…


Long hours and a punishing schedule are to be expected for new entrepreneurs but even those in the early stages of running a business deserve at least a semblance of work life balance. Entrepreneurial burnout is a real problem and can have disastrous consequences both for your business and your personal life. Burnout can impair your judgment, make you less able to make even simple decisions and make you short tempered and emotionally volatile.

If you’re to avoid burning out it’s vital that you take sufficient time away from your business and find positive ways to manage your stress.

Trying to keep it all in house

When starting out you’ll likely have a clear idea for your operational parameters. You’ll want to do things your way as this will be at the core of what makes your brand and your business stand out from your competitors. And while this is certainly admirable, be wary of keeping everything in-house. Not only can it put unnecessary pressure on you and your employees it may not even be the most cost efficient way of operating.

Entrusting certain areas of your operation to outsourced service providers can save you time, effort and money without compromising what makes your business unique. Click here to read more if you’re curious about what outsourced service providers can do for you.

Borrowing more than you need

The last thing your business needs is for its cash flow to be inhibited by a millstone of debt. By all means borrow enough to allow you to do what you do as well as possible but be wary of excessive borrowing.

Your cash flow will be one of the most important deciding factors in whether or not your business stays afloat. It will determine your ability to pay your vendors and your employees on time or be able to afford the kinds of capital investments that will facilitate your growth.

The more you borrow, the more your monthly business loan repayments are likely to chip away at your profit margins and make your cash flow harder to manage.

One of the finest lines you’ll have to walk is investing sufficiently in your business while also keeping your overheads manageable.

Steer clear of these common threats, however, and business success is within your grasp!

Top 5 Skills You Need To Grow Any Website

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When you’re running your business, you do need to think about the website. Online, this will be the home platform for your company. Everything should be rerouted or redirected through your business website if you want to kick your company into high gear. This means that content should be posted on your site, even after it has appeared and been promoted on social media. As well as plenty of content promotion, you also need to think about keeping clients and customers updated too. You should be providing them with all the information they need from your business direct from your website.

Great, but to maximize the potential of your business site, you also need to think about how to drive more traffic, grow your reach and connect with customers. Do you think this is going to be difficult? Well, it can be but if you have several vital skills then you should have no issues at all getting the results you want here. So, let’s explore each of these individually and make sure that you know why these are crucial.

Social Communication

As you might have expected, this largely relates to using social media the right way. Social media can be a very powerful tool for any business owner and will help you drive more traffic to your site if you use it correctly. To do this, you need to understand that there are different strengths and weaknesses for each social network that you could use.

This includes the favorites such as Facebook, Instagram, Twitter, Pinterest and more. While some of these are best suited for B2B companies – Facebook – others are far more beneficial for business owners who are marketing to general consumers – Instagram. This is because Instagram provides a better avenue for releasing image content which is more interesting and exciting to customers. Your industry, sector, or target audience will also impact which social media source will be right for you. For instance, you need to consider where the key influencers in your industry are. This is where the main brunt of your campaign should be focused.

Once you decide on a place to play, you then need to utilize the social profile effectively. It’s best to follow the eighty, twenty rule here with only twenty percent of posts or content being direct promotion for your brand. Of course, gaining attention through social media isn’t just about posting. That’s the easy part. You need to select a tone, maintain a level of consistency with your posts, ensuring that everything you publish adds rather than detracts from your business brand.

As well as this, you must work on effectively communicating with users and customers through social media too. So, for instance, you should think about UGC or user-generated content. This is a great way to get users on your side while also bringing more to the fold. Remember, users are more likely to trust content promotion from another user compared to content directly from your business.

Know SEO

Next, let’s consider the impact of SEO or search engine optimization. Regardless of whether you are running an ecommerce shop, a blog or a full business website, you probably have some understanding of SEO. If you don’t it’s imperative this changes otherwise you will not see the level of response that you hoped for in terms of growth and of course traffic. There are various aspects of SEO that you should consider. It is not one factor of your website but instead several that overlap and interlink.

As an example, you must make sure that your site is optimized for mobile use to ensure a high ranking. Many and quite possibly most of users will now access your website through a mobile device and there is now a Google mobile first index system in place. This means that Google will index a mobile version of your site rather than a desktop if you have one which is critical and could provide you the competitive advantage.

As well as this, you also need to consider how to build your site effectively. Website structure plays a massive part on whether your business will see high levels of traffic. A great structure will ensure that customers and clients can find what they are searching for from your business. The general rule here is to make sure that customers are only ever three clicks away from what they are looking to purchase or invest in. You might wonder how this could impact SEO when these individuals will already have discovered your site. Well, issues such as a high bounce rate could pull your ranking right down. Nothing will make a user click off faster than being unable to find what they were searching for.

Creating Content

You also need to be able to create fantastic content that is targeted and that your clients or customers love. You might think that creating content is about following a strict set of rules but this is not quite true. After all how could it be when if you did this, you would be stuck with content that looked like it came out of a cookie cutter.

The trick then is to instead mix up the content and provide users with plenty of different options and possibilities. That means you should have images, videos, text and much more. When creating text, make sure you provide both snappy short posts and something with a little more bulk or substance that they can really sink their teeth into.

One of the greatest challenges of writing content is often knowing what to write. First, you need to know what customers are searching for with your website. You can use analytics to discover the keywords that customers use when they discover your site and then build content around these words or phrases. If you’re looking for an angle, searching this key phrase in Google and examine the content that the SERPs provide carefully. Craft something similar with a little more punch and pizazz and you should find that your business does climb higher in the rankings. This will help your traffic grow. You could even target FAQs related to the targeted keywords or queries.

Web Design

You need to think about what clients think of your site once they reach it. Positive reviews and great first impressions is the only way to see tremendous levels of website growth. This means you need a great website design. While it can be tempting to simply focus on a template, save money and build from there, this is a mistake. It will mean that putting your website in focus will be a struggle. Instead, you need to build a web design from scratch that provides a strong platform for your business and links beautifully to the individual brand. If you can’t do this, it’s always worth hiring a professional to help.

Headline Creation

Last but not least, you need to focus on creating killer headlines that really catch the attention of your users. It’s important that you immediately grab their interest and headlines or titles are the best way to do this, even beyond choosing the right image.

The key thing to remember here is that article titles need to have all the information users need, show clearly what your content or page is about and provide an irresistible hook. If you succeed in ticking off all the boxes here then you will see fantastic levels of views and indeed shares for any piece of content, assuming it reaches a high quality.

We hope you find this find this information useful and that it provides you with all the tools you need to grow your website.

Facebook And Artificial Intelligence

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Facebook is building Artificial Intelligence (AI) into its Messenger application. This move acts as a further testament to AI driven chat bots being the future. The AI-powered chat-bots will allow companies to benefit from software that has the ability to engage in lifelike text exchanges with users. The company wants this to become the go-to option when users are looking for goods and services, which means they will sidestep searching via Google, hitting all search engines hard.

To understand this better, it is first imperative to know what ‘bots’ are. This is a type of software that is infused with the capability to ‘learn’ from conversations. A chatbot will essentially mimic a conversation that a person would have by using Artificial Intelligence. AI is the theory and development of computer systems so that they have the ability to carry out tasks that would typically require human intelligence, for example, translation between languages, decision-making, speech recognition, and visual perception. There are lots of tools using AI now, like PDFsearch. Experts believe that it is possible for bots to be created that could actually be better than real people when it comes to natural language text conversations.

Bots can completely alter the way people interact with the web, going from a collection of self-initiated actions to a quasi-conversation. For example, without a chatbot, a user may head to to discover the forecast, which would require them to then enter their post code. However, with a bot, all the user needs to do is send a chat asking for a ‘3-day forecast’ or the ‘current conditions’, for example, and the bot will reply with the answer. This makes the process a lot easier and eliminates the need to search online.

At present, AI is already used in Facebook Messenger to filtering out spam texts, suggest recipients for messaging, and recognize faces in pictures. The owner of Facebook, Mark Zuckerberg, has said that he has aims for Facebook’s Artificial Intelligence to be able to understand what is in news articles, videos, and pictures, and to then use this information to recommend content to Facebook users. The company is also set to provide bot building technology and AI for developers around the world so that they can use the Messenger app to direct people to their products in the way that we just showed you with the weather example. When you consider the fact that there are already 900 million users of the Facebook Messenger app around the globe, you see the monumental potential of this.

This would essentially represent a whole new era of targeted advertising for businesses, as it would mean that Facebook may give brands the ability to contact you independently via their messaging app. These bots would appear on your Messenger contact list, just like your friends do. From reading the news to booking a plane ticket, anything would be possible, and Facebook aims for it to be a rich interactive experience instead of the question and response bots that are available elsewhere.

What do you think about Facebook’s use of AI?