Outgrown Your Business Premises? Here’s What To Do Next

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Are you one of the fortunate ones that have seen a boom in business in 2020? Maybe the COVID-19 pandemic hasn’t affected your business in any negative way. Maybe you have been one of the businesses that have been able to – or has had no choice – adapt by switching up their manufacturing process and producing something new to help with the fight against the virus. This is how many manufacturing businesses stayed afloat during the height of the pandemic, buy turning their hand to making PPE or ventilators.

Whatever the reason for your growth, if you are have outgrown your existing business premises, here are some things that you need to take into consideration.

Are there any production processes that can be done off-site?

Have a look at your production process and see if any of it can be outsourced to a third party and done off-site. While having something such as Plasma Spraying done elsewhere will obviously cost you, it will be a lot less expensive than moving premises or extending. It also gives you the chance to focus on other aspects of your process. 

Sometimes moving to a whole new site is necessary or can be the cheapest option, but it can also be a huge upheaval. You have to look for somewhere new that is big enough, that is suitable and in the right location, and finding something that does all of those and is within your budget can be a challenge. If this is the case, why not look at expanding your existing premises? Of course, there are other things that need to be thought about – can your business cope with the disruption that an extension and building work can bring? Is the cost of the work going to weigh up positively in the long term against the cost of moving?

Is the location suitable?

For this point, we are going to assume that you have made the decision to move rather than outsource or expand. One of the most important things to think about when moving is the location. 

Location is important for many businesses. It may be that you need to be highly visible., so need to be right next to a busy highway or in the center of a major city. Maybe you don’t, and you can take advantage of more space and lower rates on an out of town space. However, consider whether potential customers, vendors, and deliveries/pickups can get to you easily – access via major transport routes is a necessity. Also, consider your existing staff. If you are thinking of moving, you need to think about whether it is still in reasonable traveling distance for them and if they can access the site easily via public transport if necessary. If you don’t think about this, you could find yourself hit with the additional costs of hiring a new workforce and training them all up.

Making the decision to expand or move can be an exciting one –  it usually means business is going well and that’s a great thing. However, weigh up the pros and cons of all options before settling on something.

When Is It Time To Be The Boss?

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The dream? The dream is to be the boss of a successful and fulfilling company that makes money and doesn’t have to worry about pleasing or appeasing others. 

The reality might be different. As an employee, you’re always working for somebody else and improving their bottom line, no matter how high up the ladder you climb. Of course, you want to make a move, but you don’t know when or how.

The latter is something you’ll learn in the future. Firstly, you must recognize the time to strike. Here are four signs that you are ready to be a boss.

You’ve Had A Taste And Want More

There’s no doubt that certain jobs are full of freedom and independence. Whether you get to decide your work schedule or don’t have a boss breathing down your neck, you’ll love the fact that you’re quasi in charge. Sure, marketing jobs may require you to report to a line manager now and then, yet mostly, you get to ride around in your car with a slogan on the side and the open road as your office. If you love these aspects of your current position, it highlights your desire to push for the career traits that you only find in management roles.

Climbing The Ladder Isn’t Satisfying

Previously, you loved nothing more than attempting to climb the corporate ladder and reach the top of the organization. Currently, the idea isn’t as fulfilling. There’s a lot of jumping through hoops, and you’re beginning to realize that you don’t get much in return. Plus, are the extra responsibilities and pay bump worth the hours you have to put in once you get promoted? According to the statistics, the answer is a firm no. Around 43% of the workforce is freelance or self-employed because they don’t subscribe to the traditional methods of working. The gig economy means you can be a leader.

You Adopt A Work Persona

In the office, it’s not rare for people to have a work persona. This is a character that you play because it helps you to be successful. It has nothing to do with who you are, yet it’s what employers and peers want to see, so you do it regardless. Unfortunately, not only is pretending to be somebody else stressful, but it’s also unproductive. As a boss, you can be who you want to be, and accept your workers for who they are, as you set the tone.

The Itch Can’t Be Scratched

You’ve tried to remove the thought from your mind, yet it won’t go away. You’re not alone as more than 60% of Americans want to own a business at some point in their careers. And, lots of them are realizing their dreams as they move out of corporate America and into the self-employment arena. Please don’t push your feelings down and keep them bottled up. If you experience an emotion strongly, you must listen to it.

Otherwise, you’ll miss the opportunity to do something fulfilling. Isn’t that scary?

Viridian Wood Tables

Restaurants are not just a place where people come and have their meals, anymore. In recent years, these places of public gathering have gained a lot more value than simply catering to hungry customers. And surprisingly, the interiors of a restaurant has a lot to do with this trend.

If you’re a restaurant owner, you must realize the importance of interior design for your dining area. It not only should be inviting for the diners but also be engaging enough to keep your customers entertained.

For this reason, we’ve compiled a few tricks that you can use to improve the impact that your restaurant has on your customers. Of course, the better your interior designs, the more your restaurant business will flourish. After all, nobody likes to dine at a shady, rickety restaurant.

Floor Planning should be functional

To a certain extent how you arrange your dining area has an impact on how efficiently your staff can operate. For instance, there should be clear passages for the waiters to be able to attend and deliver each and every corner of the restaurant. At the same time, the seating area should have ample dining room for a good number of diners. Of course, you may lose customers if they couldn’t find a seat every time they visit your restaurant.

Besides, it would be a lot easier for your staff to move around if you could arrange the seats and tables to create spacious alleys in between. Particularly, during the busy hours, it would be great if your staff has ample space to move without bumping into each other. Likewise, this is also true with your diners- they can move around and adjust their chairs for a comfortable seating experience.

Creating an invigorating ambiance

It’s not only the arrangement but also the ambiance that invites your guests to your restaurant. Proper lighting, light music in the background, and the colors that you imbue into your restaurant- all make a difference. For instance, some of the well-known restaurants include an open kitchen into their dining area, often called a live kitchen. Imagine your guests could see how their food is being prepared. The sight would not just intrigue them but would also increase their appetite, which is once again a good sign for your restaurant business.

Similarly, the types of lights and shades that you install also have an impact. You can choose from dull to bright strobe lighting effects. Dull lights would induce romantic and friendly chats into your diners, whereas, strobe lights would invigorate active participation in dancing and other such activities. Likewise, the type of ambient music would also make a difference to the mood of your diners.

Furniture ideas that make dining experience comfortable

Apart from the seating arrangement and the visible effects, there’s one more thing that can influence your customers- the type of furniture. Essentially, your furniture should be comfortable. It has been noted that uncomfortable seats and dining areas can refute the diners from having a satisfying dining experience.

There are plenty of furniture ideas available in the market. From sofa sets to the classic wooden furniture, there are myriad of options to choose from. For example, these Viridian Wood Tables, made out of reclaimed wood are a perfect fit for restaurants that offer a refreshed classic taste to their customers. Likewise, there are matching chairs, also made out of reclaimed wood, that can complete the set. The point here is, you should choose a motif and follow the theme to get the maximum profits out of your investment.

Maintaining proper ventilation and air conditioning

It needs no saying that a place that is ought to be crowded, such as a restaurant, needs a highly efficient ventilation system. Without proper ventilation of air inside the restaurant, the diners may soon begin to feel nauseated, which won’t be good for your restaurant business. Moreover, the fumes from cooking can be toxic at times, if not exuded from the environment properly. This makes it all the more necessary to have an efficient ventilation system in place.

Air conditioning is another must for your restaurant. While ventilation would recirculate the clean air inside the restaurant and help remove the smoke and fumes, air conditioning would help keep the ambient environment cool and comfortable. Imagine your guests sweating while having their meals. Surely, it would be disappointing for your guests to be having their meals in such an environment. Plus, it is also unhygienic for your restaurant.

Designing the restrooms

Restrooms are probably the most neglected feature of any public place. And noticeably, these are also one of the most influential factors affecting the business, especially for a restaurant. Apart from having a sufficient number of restrooms in your restaurant, you should also invest a little in their maintenance and cleanliness. Clean toilets and bathrooms are also an inviting factor for your diners.

You can also put up some state-of-the-art toiletries and fixtures to make your guests feel appreciated. This might sound a bit odd, but it’s absolutely true. If you’ve ever been to a restroom in a multiplex or a shopping center before, you’d realize that they not only keep their restrooms clean but also put in some decorative pieces. You can step further by installing green plants that should refresh the atmosphere inside the restrooms.

The restaurant business is probably one of those that needs very least marketing in order to guarantee returns on investment. That being said, however, without proper design elements a restaurant is nothing more than a mid-day meal shack. So, maybe indirectly, but there are a few marketing hacks that need to be followed by restaurant owners. And interior design is probably one of the most important of these indirect marketing tactics.

In the end, it is your vision that pays off for your restaurant business. If you really wish for your business to grow, and you wish to open up a chain of restaurants, then you must follow a theme for your restaurant’s interiors. Or otherwise, you can choose to keep them simple but not too bland. Of course, as you already know your interiors are the key to improving your customers’ satisfaction.

Four Signs That You Need to Start Hiring Specialists in Your Business

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Starting your own business can be a breeze if you know where to start. The internet has an infinite library of resources to search through and learn from, and there are plenty of services that can help you establish a professional online presence in just a couple of days. With so many easy ways to start a business, it’s no wonder that more and more people are looking to start their own small business as an alternate career path or secondary source of income.

However, while starting up a business has never been easier, it introduces another problem; competition.

Now that there are more startups than ever, it’s getting hard to stand out from the crowd. In fact, most new startups crumble after a couple of months since they fail to get customers and set expectations that are far too unrealistic. So in this post, we’re going to talk about four signs that you need to take it slow and start hiring professional assistance to grow your business.

  1. There are areas of your business that need to grow, but you’re not sure how

There are always going to be certain areas of your business that you just don’t understand very well. For example, you might have a grasp on how to be a great leader and delegate to improve productivity, but that’s not going to help in terms of marketing. If you feel like there are certain weaknesses in your business, then it’s a good idea to hire a specialist to fill that gap.

  1. You’re having trouble sourcing for a particular thing in your business

While a lot of new startups are completely focused on net-based business models, there are still plenty of companies that rely on a physical workspace and specialized machines. This could include anything from a floating roof tank for petroleum storage to a heat press for a t-shirt printing business. If you have certain types of equipment that are far too old or complex for you to understand, hiring a specialist is the smartest thing to do.

  1. Your business has become incredibly inefficient over the past few weeks or months

It’s usually quite easy to spot inefficiencies. Perhaps your team isn’t meeting quotas, maybe they’re always distracted or perhaps they’re taking much longer on simple tasks than you would’ve expected. If you feel that your team has grown inefficient over the past few weeks or months, then you may need to start hiring specialists to grow the team, educate your current staff and grow your business.

  1. You keep losing and hiring staff, costing you incredible amounts of money

A lot of people don’t realize that firing and hiring staff is expensive. That’s why a lot of companies focus on trying to retain their employees by hiring specialists that know what they’re doing. While highly skilled, they also demand higher salaries for their expertise. However, this increased cost pales in comparison to the cost of firing, re-hiring and retaining someone from scratch.

8 Reasons Coding for Kids is Not Just Another Fad

Is Coding a Fad?

In short, no. Coding is a field that is growing and changing quickly; there is a world of opportunity for young students looking to get involved in the tech world. Opponents to this position might argue that today’s popular languages, like Python, won’t be used ten or fifteen years down the line. So what’s the use in learning these programming languages?

While it is true that programming will continue to advance, it is important to remember that there is so much more to learning a coding language like Python than memorizing syntax and applications. When we teach coding, we teach concepts beyond one particular language. Students gain knowledge about how computers process and “think” about a given problem, regardless of which language they are learning. They gain important intuition about fundamental concepts, like basic control structures (e.g. loops and conditional statements) and algorithms, that will undoubtedly be useful in our highly technological future. Below are 8 of the many reasons why coding for kids is not just another trendy or silly fad.

1. Our world is growing more technological

In the 21st century, we have seen enormous developments in the technology industry. The world is moving in a direction that is both fast-paced and information-centered. Data is quickly becoming one of the most valuable resources in the global economy, and individuals with digital literacy are becoming more valued in the labor market. With all of this in mind, it’s hard to ignore the massive role that fields like data science and software engineering, both largely centered around coding, are going to have. Figures estimate seemingly outrageous numbers – an estimated fifty billion smart devices are projected to be in use by 2020 – illustrating the abundance of technology in our lives.

With such statistics in our near futures, it is clear to see that industries are changing. The internet is a hub of information, applications, e-commerce, social networking, and communication platforms, all of which are designed to increase efficiency, performance, and convenience. As industries become digitized, new jobs are simultaneously emerging. Coding is an asset that will only continue to grow as we move forward as an increasingly connected society.

2. It teaches kids to strategize for unique solutions

Computer science is a highly useful tool beyond its direct applications. As there is rarely one right answer to a given problem, computer science encourages students to create solutions that are unique. For computer scientists, this means that coders have a great amount of leeway to create their own intuitive solutions.

Teaching kids how to code pushes young students to actually learn, not just memorize facts and regurgitate them. It challenges students to critically think about a problem, what they want to accomplish, and how to get it done. There are plenty of kid-friendly coding languages, such as Scratch, that give young students the opportunity to build unique projects using coding techniques. Scratch also allows coders to share their projects with the world. This connectivity can inspire new and aspiring coders to learn from their peers and guide them through more complicated projects and concepts. This collaborative environment also allows students to work together and learn from one another. Encouraging kids to utilize these programs not only teaches them useful skills for computer science, but it also allows them to exercise their creativity.

3. It teaches students to not give up

Most coders will advise, while there is plenty of room for creativity in coding, there is also plenty of room for error. Learning to code teaches students how not to give up on their solutions, but rather to debug their code, even when repeated error messages appear. Coders tease out solutions by using their understanding of computational thinking (see point 6) to isolate any errors and achieve the goal at hand.

That code can always be improved upon motivates coding students to go back and better their solutions, an incredibly valuable skill set to have in general. Code also instills resilience, yet another invaluable tool in the workplace. While programming can feel tedious, frustrating, and difficult at times, the process of problem solving inherently makes for better coders and better students.

4. It can be applied to almost everything that students are learning

Computer science is expanding into every corner of the world, with applications for anything one can imagine and automated services that are permeating thousands of business models worldwide. On top of that, programming incorporates many mathematical concepts, and it can complement the concepts students are learning in their math classes.

Coding also promotes problem-solving, an important skill for any student. Beyond math, students can use code to support other interests they may have. With coding, young professionals’ career options extend across industries. By teaching kids how to code, students will find the confidence and tools to explore aspects of software engineering, data analysis, video game development, and mobile app development – in just about any industry that they know and love.

5. It is challenging and collaborative

Coding challenges young students to explore new fields. Computer science is a collaborative field, allowing individuals to work together to complement one another’s skill sets, and write code that is efficient and intuitive. Students can and often do learn to code in a group setting, so that they can discuss their ideas and learn from each other’s successes. Learning to code encourages students to work together when they reach a roadblock. It promotes collaboration via idea exchange and allows students’ to compare and contrast solutions. Teaching kids about computer programming can be a catalyst for inspiring teamwork and leadership among students.

6. It teaches students about computational thinking

Whichever languages a student decides to pursue – Python, Java, or any of the long list of popular coding languages today – will help them develop computational thinking. This means that students will learn how to effectively break down problems into manageable parts, observe patterns in data, identify how these patterns are generated, and develop the step-by-step instructions for solving those problems.

Computational thinking and digital literacy are arguably the most important aspect to learning to code at any age due to the huge technological shift in nearly every industry on the global market (see point 1). Establishing a foundation in computational thinking will pave the way for future success in and outside CS related fields. All students can benefit from understanding computational thinking, as it applies to the technological aspects of daily life.

7. It’s good for the brain

Like any good challenge, coding is an excellent way to strengthen young, developing brains. It encourages students to combine their knowledge of computational learning and out-of-the-box thinking to strategize unique solutions.

Multiple studies support the hypothesis that learning to code has real, long term benefits on young children. Researchers have found that individuals who code tend to have reduced odds of getting neurodegenerative diseases in older age. Coders also tend to do better in cognitive tasks, because coding activates areas of the brain that are associated with memory, attention, and logic. Learning to code at an early age supports neural connections in these regions, leading to high performance in other fields, as well.

8. It’s fun!

While we may be slightly biased, computer science is an educational way to bring fun into your children’s lives! Computer science is one of the few fields of study in which students can see the immediate outcome of their work as they build out their projects – by running their code, they get instant, live feedback.

Programs like Scratch and Repl.it utilize software that is kid-friendly and permits students to visualize their projects as they come to life! They can build code that creates a video game or a website and share their work with friends. Developing kids’ proficiency with computer science now will lead to a future generation of coders who have the skill set to advance our world.

This article originally appeared on junilearning.com

3 Things To Look For In An Excellent Business Website

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No matter how big or small your business is, you will need a website to place yourself online. The majority of shoppers begin their journey with a Google search, meaning they find companies through websites. If you don’t have one, you won’t be seen. 

Additionally, it’s not enough to just create a bog-standard business website. No, it needs to have specific features and traits that make it effective. Bearing that in mind, here are some things to look for in an excellent business website:

SEO-Friendly

If a website is SEO-friendly, it means it ranks well in search engines. In essence, it’s easy for the search engine to find the site and categorize the pages into different searches. Therefore, your website will appear more frequently and higher up the search engine rankings. From here, you can bring in more traffic, meaning your website is basically a magnet for leads. An SEO-friendly website will typically have great content that incorporates keywords, an excellent structure, lots of links, fast loading speeds, and so on. As a general rule, the more user-friendly a site is, the more SEO-friendly it becomes. 

Valuable Content

A good website has some content that gives a bit of information to consumers. An excellent one provides valuable content that users can take advantage of. Your small business needs a website that gives as much information to users as possible. Provide all your contact details, business info, service details, and more. Include frequently asked questions to offer instant customer service, and write blog posts to further extend the information you provide. When a website has valuable content, it makes it easier to draw people to it. Not only that, but this helps to enhance your reputation and gain a sense of authority. In doing so, this will build trust with consumers and can make your website convert. 

A Good ROI

Lastly, you have to look for a good ROI from your business website. Essentially, this means that your website generates more money than it takes to build and run it. One way to almost guarantee this is to opt for a proper web design service. As it mentions on https://rsmconnect.com/website-design/, when a website is designed by professionals, it shows! A professional-looking website can attract more attention and bring a whole host of new customers to the party. In turn, this helps you generate a better ROI by gaining new customers and making more money. Also, the advantage of professional services is that you trust experts to build and maintain your website. As a result, they can use techniques and methods that are more cost-effective than if you did it all by yourself. Thus, the cost of running your site decreases as the profits you earn go up. 

The big question to answer is whether or not your website has all three of these things. If you can tick them all off, it means you have an excellent and effective business website. If you can’t, you have to focus on getting all three lined up to enjoy online success.

Expansion Of Your Business Now That Lockdown Is Easing

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There is no denying that it has been a tough couple of months for all businesses. Having to ride the storm of the global pandemic and figure out not only how to function in a new world but also to continue to make money in an ever changing community. It has been tough. However, lockdown is easing and people are starting to get used to this new normal. But what can you do to start expanding your business and moving it forward now that lockdown is easing? Here are some of the things to consider.

Continue to diversify your business

One of the first things to think about when it comes to your business is to continue to diversify it in any way that you can. You will have likely had to think on your feet when the anemic got serious and you had no way of functioning normally. It may have meant you offering up more online focused points of sale or even diversifying with different products and services. Keep with the changes that have proved successful and build upon them in any way that you can. This is the perfect opportunity to make some decent changes to the direction that your business can take. 

Make some changes to your online presence

Another thing to focus on now more than ever is your online presence. Many people have no choice but to shop online these days which often means that the shops that once were popular are no longer needed. It is a good idea to work on your digital presence when it comes to your business. This will be things such as your social media platforms and ensuring that you build your following organically. Another thing to think about would be to consider your website and how you are portrayed online. It might be worth focusing on SEO and looking at the content that you have on your website. 

Give manufacturing a go

It could be that sourcing your products is difficult due to restrictions in other countries, so it might be time to look at ways that you can manufacture your products yourself. Whether you need to think about a production line, find a space that you can house the industrial products that you use and even hiring staff in order to operate it, you might find that in the long term the investment will pay off. Plus manufacturing your own products gives you greater flexibility when it comes to product changes. 

Value your time and focus on areas you can change 

Last of all, it is very important for you to place a value on your time. This means that you should focus on the areas where you can make the most difference. Now more than ever it is important to use your time wisely, and if you are not going to be able to do things well, look at outsourcing it instead. This could make a big difference to your output. 

Let’s hope these tips help you when it comes to expanding your business after lockdown.

6 Signs That the Future of Work Is Here Today

This article is originally posted on Gigster.com

“A great overview by Gigster CEO Chris Keene on how the gig economy is transforming work in the enterprise by making it more customer-centric and high performance. Don’t miss the stories of companies actually doing this.”  Dion Hintchcliffe, Vice President and Principal Analyst, Constellation Research

As software continues to eat the world, companies must find ways to build more innovative teams. For these companies, The Future of Work is here today. How companies reshape the way they engage digital talent will have a huge impact on their ability to innovate. Here are six ways digital leaders are creating The Future of Work now.

  1. Remote workers and work from home teams are the new normal

The best talent is not always located where you are. Even within a company, silos can prevent the right people from working on the most critical innovation projects. Making it possible for team members to work remotely is the only way to liberate talent across the company. This is also the only way to source critical skill gaps that are not available inside the company, like AI/ML engineers. Supporting distributed teams calls for adopting a common set of processes and collaboration tools, including Slack, Github and Jira.

  1. Hybrid teams beat monoculture teams

Innovation requires a diverse mix of talent. The most innovative teams blend in-house employees who have industry context with expert global talent who have advanced technical skills. This is the opposite of the traditional systems integration model that outsources innovation. Hybrid teams also have the value of helping companies build in-house skills by working side by side with expert freelance talent. 

  1. Elastic Staffing beats fixed staffing

Many companies adopt agile team processes but staff teams inefficiently — they follow a fixed staffing model that allocates each role as a full-time position for the duration of a project.  This is only half agile. Because it makes experimentation too expensive to try, and reduces employee mobility and satisfaction. Compare this to Elastic Staffing, which allocates resources based on the workload for each project phase. For example, developers can join a project after the detailed design is complete, and technical architects may only be needed part time. Elastic Staffing can reduce the total hours to deliver innovative products by over 50%. 

  1. Employees want to be treated more like freelancers

Top employees want the freedom and flexibility to choose how they work and what they work on. This doesn’t have to require radical organizational changes. For example, applying the Google 20% rule, where workers can choose their own projects 20% of the time, can boost morale and build skills. This lets more senior employees peer review deliverables from other projects to reduce risk. It also helps more junior employees grow by being exposed to new business and technology challenges.

  1. Freelancers want to be treated more like employees

Top freelancers want stability and work benefits without sacrificing their flexibility. Companies that learn how to work effectively with freelancers will have their pick of the best global talent. This includes setting up projects for success with distributed teams, incorporating advanced technologies, and providing predictability for freelancers that helps them  plan effectively. In California, laws like AB5 are beginning to mandate providing more benefits for freelance workers, and putting them more on par with the benefits that full-time employees receive.

  1. Automated team and talent assessments are here

Technology will ultimately reshape jobs, but today, technology is reshaping talent ratings. Every collaborative tool – from Slack, to Jira, to Github – has open APIs that can automatically collect data about the productivity and quality of work being produced by people and teams. Tools like Pinpoint can collect this data. Applying analytics to this data enables the creation of “karma scores” by person and by team, to provide objective and trusted evaluation of skills.

Examples of The Future of Work today

A global telco created hybrid teams that mix in-house staff with top global experts to accelerate their machine learning and predictive analytics initiatives. They manage these distributed teams following Silicon Valley best practices and have been able to deliver new applications that leverage AI up to twice as fast as traditional in-house development teams.

One of the world’s largest digital agencies created an entirely new digital transformation business unit using hybrid teams that blend employees and global freelance talent. This approach enabled them to onboard over 100 engineers in less than six months, with minimal recruiting costs.

Summary

The Future of Work describes a cultural shift that companies must adopt to grow their innovation capacity. The pace of those changes is accelerating as more companies adopt new work from home rules that support remote workers. Companies that embrace a Silicon Valley-style culture of innovation can become more customer-centered, more able to tap new talent pools, and to dramatically reduce risk.

Author Bio: Chris Keene

As CEO, Chris drives Gigster’s vision to de-risk digital innovation. Chris was previously VP Cloud for VMware, where he led the $400 million Pivotal spinout. Chris also founded and took public Persistence Software (NASDAQ:PRSW)

The 5 Dos and Don’ts of Writing Cold Email Subject Lines That Increase Open Rates

Not seeing the results you want out of your cold emails? You might need to improve your subject lines.

When it comes to writing the perfect cold email, it all starts with the subject line. You need to create something so unique and eye-catching that it stands out among all the other sales and marketing messages in your prospect’s inbox. 

It can be a tough task to accomplish, especially when you consider people send and receive dozens of emails a day. But if you want to increase open rates and see the higher conversion, it has to start with your cold email’s subject line

Not sure how to get started creating that wow-factor subject line? In this article, we’ll take a look at a few dos and don’ts to help send you down the right path.

Here’s a quick look at what we’ll cover: 

  • Do: Add personalization
  • Don’t: Use clickbait
  • Do: Keep it short and sweet
  • Don’t: Be too formal
  • Do: Give them a reason to click

Follow These Dos and Don’ts to Write Subject Lines That Increase Open Rates

Writing the perfect cold email subject line doesn’t have to be the hardest part of your job. In fact, with a few simple tips, it can be easier than you ever expected. By keeping these dos and don’t in mind when you’re drafting your next cold email, you’ll be on the road to success!

Adding personalization to your subject line makes it feel like you’ve taken the time to get to know your prospect. It will also help your message stand out from the others flooding their inbox

1. Do: Add Personalization

Adding personalization is one of the most important steps when it comes to cold emails. That’s because you need your message to stand out in a sea of other emails that build up in a user’s inbox throughout the day. 

In fact, it’s been said that personalizing email subject lines can increase your open rates by 50%. That means that by taking a little extra time to learn more about your prospect’s interests, you can almost double your chances of them opening your email. It’s well worth the time spent. 

Not sure where to start? Here are just a few ways you can incorporate personalization into your email subject lines: 

  • Use the recipient’s name
  • Find something they are interested in and incorporate that
  • Promote something happening in their area
  • Mention a common colleague or connection 

You don’t have to spend hours hunting down all the information you can find on your prospect. All it takes is one small personal touch to pique their interest and get them to click to learn more.

Clickbait might result in higher open rates, but it won’t provide you with quality leads. It’s best to avoid using it and appealing to prospects in another way.

2. Don’t: Use Clickbait 

Clickbait is all around us and people are becoming more and more aware of it. If your technique to increase your open rates is by using it — you’re likely to find your messages quickly getting marked as spam. 

When you consider that 45% of all emails are spam, users are on high alert and will quickly delete or report messages they find suspicious. 

That means that sending an email with a juicy, click-worthy subject line but has nothing to do with the content is never in your best interest. It is more likely to annoy the recipient and encourage them to delete your messages in the future. 

While it might be a quick way to increase open rates, you won’t see much engagement beyond that initial open. And if your open rates aren’t leading to conversions, is it really helping your bottom line? 

So when you’re writing your next email and ready to draft the subject line stay away from the clickbait and create a message with meaning.

Your prospects are busy people. Keep your messages short, sweet, and to the point to improve your open rates.

3. Do: Keep It Short and Sweet

According to MarketingProfs, email subject lines between 1 and 20 characters in length have the highest average open rate. That means that the shorter your subject line is the better. 

It’s also important to consider how many characters are displayed across devices. While someone may be able to see a longer subject line on a desktop, that same message will be cut short on mobile. Considering that a big chunk of your target audience is likely using their cell phone as their primary source of email consumption — you could be missing a big opportunity. 

Now, we’re not saying that you can never send longer subject lines. But it is a best practice to keep it as short and sweet as possible. If you do need to extend your message beyond 20 characters, make sure to include the most important information upfront so the recipient sees it no matter the device they are on.

Don’t be too formal when first approaching a prospect. Keeping the conversation more informal and friendly will make it feel less like a sales pitch and more personal.

4. Don’t: Be Too Formal

Formal subject lines can easily come across as too professional or might even scream “I’m a sales pitch”. For many people, those types of emails are easy to skim over and send to the trash bin. 

But by sending a less formal message, you’ll have a better chance of standing out. As you get better at the art of informal subject line creation, you’ll even be able to connect with recipients like you would a friend or colleague. 

Creating a subject line in this manner may make the recipient feel like they already know you or that you’re someone who is genuinely interested in helping them. 

One of the most important things about cold emails is the first impression. So if you can appeal to the uses in a more conversational and friendly way, they are going to have a better, lasting impression of you.

You need to give your prospects a reason to click. A generic subject line might not provide them with enough value to keep reading

5. Do: Give Them a Reason to Click

You need to get to the point and let the recipient know why you are reaching out to them — and what better place to do that than the subject line? 

Tell them upfront what value you offer and why they should open your email. Lead with things like: 

  • The value you have to offer them
  • How can you save them time or money
  • An example of real dollar amounts you have saved similar customers
  • What you are asking them to do

Remember, you are reaching out to tell the recipient about something you can do for them. Why beat around the bush when you can put the information they want to hear right in front of them. Doing this in the subject line lets them know before they even open the email how you can help them without all the extra fluff. 

Now Get Out There and Nail Your Cold Email Subject Lines

Cold emails can be a great tool when done right, and it all starts with a perfect subject line. So make sure to do your part to include a little personalization, keep it conversational and to the point, while always providing your prospects with value. With the help of these dos and don’ts, you’ll be on the right path to increasing your open rates.

Starting a Small Business the Millennial Way

Collaborative post – may contain affiliate links

By now, you’ve probably heard the trope that millennials can’t afford anything valuable on their own, be it a car or a house. While there is some truth to this, there’s no denying the massive business potential millennials have. This passionate, collaborative generation has come of age in a most exciting time, mainly one where the formerly-reigning baby boomers are beginning to close up shop–literally.

As the baby boomers begin to enter their golden years, a question of the small business owners among this group is going to transition out of ownership. A 2016 survey shows that 54% of small business owners in the United States plan to close their business in the next ten years. This number comes on top of the 72% who have no real exit plan for closing, which leaves a big question as to who will take their places.

However, what looks like an impending economic crisis is a surprisingly serendipitous business opportunity. One of today’s rising entrepreneurial trends is millennials buying baby boomer-owned businesses. The exciting thing is there are a few massive advantages to this.

First, let’s set the record straight about this fascinating generation of youngsters. Financially, they’re a bit hit and miss. Among all the living generations, millennials are most likely to default on a credit card, with 3.6% of millennial credit card accounts are delinquent 90 days or more. However, millennials also have the most commercial and consumer credit reports available out of all the generations. These comprehensive credit reports can work to millennials’ advantage when looking to buy a small business.

Furthermore, millennials are much more diverse than their predecessors. For example, 87% of baby boomers who acquired small businesses identified as White, compared to a much lower 48% among millennials. This increasing diversity means millennial business owners will be able to appeal to a broader demographic, especially among typically-underrepresented ethnicities like Hispanics, Asians, Pacific Islanders, and African-Americans. A more diverse and inclusive market is likely to produce substantial economic results.

But it’s hard to deny that the prospect of starting a business from the ground up is overwhelming for someone of any age. If you’re a millennial who wants to step into the business world with relative security, consider buying a baby boomer-owned small business. For a generation as saddled with debt as millennials, buying an already-established business usually means you won’t have to worry about any more outstanding debts. Moreover, an established company likely has the reputation, credibility, and proven business models that most startups can’t match in their early days. A bonus is that the old owner will usually advise you and teach you how to run a small business, specifically theirs so that you can make fewer missteps and keep boosting your revenue.

If this business venture sounds promising to you, you’re in good company. Many websites now exist to show companies available for purchase, so you’ll never be in short supply of an opportunity. Just make sure to research all companies extensively, meet face to face with the owners to get a better idea of how you two will gel, and of course, don’t sign that dotted line until you’re sure you have the resources and motivation to give it your best shot.