Get Ahead Of Your Competitors With These Digital Marketing Tips

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Do you have the feeling that you are trailing behind your industry rivals? You know you need to discover a means to get ahead by understanding meaningful Charleston digital marketing, but you do not know where to begin.

It is pretty simple to fall into this category as a small business owner. But, unfortunately, you do not have the personnel or the finances to recruit a team of strategists who are up to date on all of the latest digital marketing methods and know-how to implement them.

However, this does not rule out the possibility of becoming a powerhouse on your own and leapfrogging your competitors in the process. Knowledge is a powerful weapon, so if you can spare some time to brush up on your skills and learn the latest tricks, you will be in a better position to pick up your weapons and use them against your competitors.

Here, we will look at some of the most effective digital marketing strategies to help you stay one step ahead of your competitors.

Do not try to juggle too many tasks at once.

It can be tempting to throw caution to the wind and attempt to achieve everything at once. After all, you are attempting to reach the most number of individuals possible, right? In other words, you have set up Google AdWords pay-per-click (PPC) advertisements, created accounts on all of the major social networking sites, began working on search engine optimization, created content, and are in the process of implementing an email newsletter.

Your energy has been depleted, and you have been spreading your efforts too thinly.

Rather than attempting to do everything at once, choose one or two things to focus on at a time. Not only will you avoid burning yourself out, but you will also have a greater understanding of what is working and what is not in your business. You want to maintain a high level of consistency.

Make a name for yourself on social media.

There is no doubt that social media will continue to exist. The majority of the American citizens – more than 3/4 of them – are active on at least one social media platform.

Going from nothing to becoming everywhere, on the other hand, is just as futile.

You must spend some time considering your target demographic and the social media networks they are most likely to be active on, and then begin by concentrating your efforts on those networks. 

If your target audience is just not present on a social media platform, there is no use in wasting your time and effort.

Marketing using influencers
Influencer marketing is a relatively new strategy in digital marketing, having only emerged in the last few years. However, it has the potential to be one of the most effective. Rather than directly marketing to your target audience, you pay or persuade essential people in your niche to spread the word about you and your business on their social media platforms.

7 Tips To Increase Your Clothing Brand Product Spread

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The clothing industry is a vast and competitive market. Nowadays, it’s not enough to just have one product line, you need several to keep up with the demand of your customers. One way to do this is by creating different collections for different seasons or occasions. This blog post will provide you with seven tips on increasing your clothing brand product spread.

Find Low MOQ Suppliers

If you are looking to produce multiple clothing lines, finding a supplier with low minimum order quantities (MOQ) is essential. If your supplier requires a high MOQ, you may not want to deal with them because it will be too expensive to produce multiple lines at once! Also, don’t forget to consider the cut-make-trim (CMT) options available. There is no use in only going for low quantity suppliers but slip on quality and trimmings. Suppliers like https://trendsjeans.com/ are an excellent example of a low MOQ and high CMT balance. 

Talk To Customers

The next step is to ask the customers what they are looking for in product line extensions. The best way to do this is by using social media marketing tools like Facebook and Instagram surveys or Twitter polls. Users can suggest products that they would like to see made available in stores near their location!

Go Local For Inspiration

One great way to create new clothing lines is by taking inspiration from local trends around your city or town. That means going out into public locations (like shopping malls!) and observing who’s wearing what type of clothing. This way, you can see what kinds of clothes people wear in your area and why they love to wear them!

Think Strategically

One mistake that many newbies make in creating product lines is thinking too locally. For example, when creating a beach line, you might think of products like swimsuits and flip flops. But if your target audience is students in college who live on campus, this type of collection won’t be very popular!

Don’t Be Afraid to Get Creative

Some companies take their product lines to the next level by having limited-edition collections based on pop culture events. This can make customers feel special about buying from your brand because it’s different from what other brands offer but still appeals to people with similar interests.

Make Your Product Lines Accessible

Making your product lines easy to find by potential customers is essential to the success of your brand. You can do this through marketing or having a strong online presence. Brands have been doing this by taking their collections and expanding them into different types of merchandising items like mugs, phone cases, etc if it fits your brand style. Customers will feel more inclined to buy from you if they know that your products are easily found.

Use Influencers To Promote Your Collections

In today’s age where everyone has an opinion heard worldwide thanks to social media platforms like Facebook and Instagram, using influencers to promote your collections can be one great way to increase awareness about them. Of course, not everyone has the luxury of hiring a social media celebrity. Still, you could always ask friends who enjoy sharing their fashion opinions on these platforms for promotion!

In conclusion, creating product lines is essential for growing your clothing brand to the next level. Whether you are looking for low MOQ suppliers, using influencers to promote collections, or finding inspiration from local trends around your area, these seven tips will set you off on the path of brand diversification.

3 Reasons To Have A Mobile Website

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As a business owner, you know that you have to have a website for your business; without one, you are just not going to have the visibility you need to lead to growth and success. Without that growth, you could become stale or even flounder and fail entirely. The good news is that setting up a website is not as difficult as it once was, and by utilizing the right tools and help, it can be done in a relatively short amount of time, offering you the ideal base from which to introduce your company and sell your products. 

Yet setting up your website and making it look great isn’t the end of the story. You also need to make it possible for the site to be easily viewed and interacted with on mobile devices such as smartphones and tablets. This was not something that needed to be considered even a decade ago, but today it isn’t only a good idea; it can make or break your business. Here are the reasons why.

Who Uses A Laptop?

There are, of course, people who sit in front of their laptops at a desk and browse the web. However, more and more people are happier when they have a mobile device in their hands, and they can browse at their own convenience – perhaps on the commute to work, when they are making dinner, or even when they get into bed. 

If your website isn’t accessible from these mobile devices, then no matter how good your products might be or how innovative your design, those potential customers will simply move on to a site that they can see and use more easily from their phones. Missing out on several sales for this reason will hurt your business financially, and it won’t do your reputation much good either. 

Better Visibility 

Being the business and website that is noticed amongst the plethora of others out there is something that isn’t always easy (or possible in some cases). If you want to stand a chance of being seen, you need to ensure your site is mobile-friendly. Doing this means you can have many more visitors come to your site. 

If you can include a blog, videos, social media, informative content, and an online store that can be trusted, you won’t just attract them, you’ll keep them there for longer. Without a mobile-friendly, responsive website, however, they probably won’t come in the first place. It’s so vital that it’s often better to get experts such as WebX360 to design your site for you; it’s a wise investment. 

Offer A Greater User Experience 

Your customers are fussy. It’s the way of the world these days, and you would be exactly the same if you were looking for something specific. Search for what you’re looking for, and you’ll find websites that match what you want exactly and offer a positive user experience. You’ll also come across plenty that don’t. What do you do when this happens? You’re most likely to click away and head back to a site that works in the way you want it to. 

Offer this excellent user experience to your customers by doing everything you can – including making a responsive website – and you’ll find you are much more successful.

Managing The Rising Overheads Taking Over Your Business

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Every business has to deal with overhead and, given the recent climate, every business has likely seen those overheads rise. Let them rise too much without any new means to manage them and it can prove a deadly risk to your business. So, what can you do? Here, we’re going to look at methods of cutting back the costs of your business without affecting your productivity.

Consider outsourcing certain new duties

If your business is growing but you want to manage your costs to make sure they’re not outpacing your growth, then labor costs are going to be the very first that you should look more closely at. Instead of hiring new team members, you should look at outsourcing. You may at some point want to move all of your labor internally, but outsourcing can help you take on new responsibilities without costs that are quite as high.

Lease new assets instead of buying them

Your growing business might not be able to afford to simply stop new expenses, especially if you are going to need to rely on assets that you haven’t bought, yet. However, instead of buying them, you can make the initial costs of them a lot more manageable by leasing those assets instead. Software like Quarem can make it much easier to track the costs of your leased assets to make sure that you’re able to keep them as cost-effectively as possible. When it comes to work equipment, buying will always eventually have a lower total cost of ownership, but if you need a short-term reprieve from those costs, leasing can help a lot.

Take a look over your contracts

Look more closely at the services you pay for to help your business run effectively. Whether it’s service providers, suppliers, leasers, or otherwise, you should make sure that you’re not locking yourself into a contract that no longer works in your favor. You can negotiate your contract with your existing provider or if you can find no wiggle room, you can use sites like InsureOn that can help you new find new providers for insurance, as just one example of the kind of service you could switch up to help you save.

Consider changing your working space

Aside from labor costs, the cost of the workspace that you use can be one of the largest overheads that you have to deal with. Downsizing comes with some initial cost, but it’s becoming easier than ever thanks to the growing habit of remote working. You don’t necessarily need to move from one long contract to another, either. Moving your team to a co-working space could help you avoid the big costs that come with moving into a new space until you know exactly how you’re going to work and situate your workers in the future.

With the tips above, you should find some means of managing your overheads without sabotaging your business. At some point, however, you may have to look at which costs you need to cut entirely, so always be planning ahead.

Practical Ways To Improve Safety In (& Around) Your Business Premises

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If you run a business, making sure it’s safe is a vital concern. This is because poor safety can have all sorts of negative impacts on the success of your company including injuring valued employees or customers, creating a PR nightmare, and even causing long and expensive court cases. The good news is there are some simple, practical ways you can improve the safety of your business premises and the area that surrounds it. Just keep reading to find out what they are below. 

Maintain equipment and utilities

One of the most effective ways you can improve safety in your business is to properly maintain any equipment that staff and customers will come into contact with. Indeed, many injuries every year are caused by equipment that is faulty or that is not being used correctly. 

Of course, if such a situation occurs in your business, it is highly likely that you will be held responsible, and could be sued for damages. To that end, regularly serving all equipment, and clearly marking any that should not be used is essential. 

Ensure the approach to your business is as safe as possible

There are many things you can do to make a site that you make the area surrounding your business as safe as possible. One of the most important of these is to ensure that clients and employees feel safe walking to and from their vehicles in the car park. To achieve this installing outside lighting can be very useful as it prevents those with nefarious intent from hiding in the shadows. Similarly, using CCTV to monitor the safety of clients, employees, and their vehicles while in the parking lot can help put everyone’s mind at ease.

Another way you can ensure that the approach to your business is as safe as possible is to maintain the pavements and roads leading to and from your business. Something that can reduce the likelihood of accident and injury on your property. 

The good news is that through Pavement preservation you can be proactive about this type of maintenance. Not simply waiting until there is a problem that needs to be fixed, but actively preventing any issues that would impact safety from arising in the first place. 

Install safety and security measures at the entrances and exits of your premises 

Just as it pays to take care of the approach to your business, installing safety and security measures at your entrance and exits is also a good idea. The most obvious of these is making sure that any potential safety issues such as steps, stairs, or glass or automatic doors are signposted to prevent accidents or injury. 
Additionally, getting employees to use swipe cards to enter the building can be helpful in several ways. The first is that it prevents any unauthorized person from gaining entry. While the second is that it also acts as a fire register, ensuring you know the location of your workers at all times within your premises, and indicating whether they need rescue in an emergency.

Could You Do More To Protect Your Employees?

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Employee wellbeing is a subject of great interest at the moment, and many business owners are implementing additional measures to look after their teams. If you run a company or an organization, and you’re keen to protect your employees as best you can, here are some tips to consider.

Health and safety

Every employer assumes responsibility for their employees when offering contracts and encouraging teams to go out and tackle tasks. If you own or rent premises, or you operate remote teams, you have a duty to make sure that workplaces are safe and that your team has access to the relevant safety equipment. Provide training, check equipment frequently and carry out regular risk assessments. Ensure that you follow rules and regulations, and make sure that you record every incident and respond to complaints or reports of issues. 

Mental health and wellbeing

Stress is more common than ever. As an employer, it’s not possible to prevent every illness or mental health disorder, but it is beneficial to try and be proactive in protecting your workforce. There are steps business owners can take to try and lower risks and create a healthy working environment for staff. Encourage employees to manage their schedules to allow for downtime and breaks, avoid putting too much pressure on your team, include wellbeing perks in employee benefits packages and communicate openly with your employees. Try to be flexible to enable your team to enjoy a healthy work-life balance and consider measures, such as condensing hours or investing in technology, to increase efficiency and productivity. 

Abuse and violence

Reports of abuse in the workplace have become more commonplace, especially in sectors such as healthcare, the emergency services and retail. There are several ways you can try to enhance protection, including providing physical barriers to deter people from coming too close in stores or practices and clinics, providing training for staff to help them resolve conflicts and using technology such as Motorola police car radios. Cameras can record footage that is useful for professional purposes, as well as for pursuing action if employees sustain injuries or suffer verbal abuse. It is also beneficial to invest in security and to use signs and posters to alert customers to zero-tolerance policies. 

Making mistakes

Making mistakes is human nature, but the implications for employees can be devastating. Employers cannot always prevent errors, but it is possible to reduce risks. Ensure that your employees have the relevant training to attempt tasks or enter scenarios that may be challenging, and use technology to simplify jobs and minimize the risk of human error and record calls, footage and camera images. It is also essential to make sure that you have comprehensive business insurance. If there is an incident involving a customer, for example, review the footage and listen to accounts from both parties before you decide what action to take. It’s important to support your team as best you can.

Employers have a duty to protect their staff and comply with regulations and legislation that are designed to reduce risks in the workplace. Ensure that your business is fully compliant, prioritize health and wellbeing, take action to prevent employee abuse and be proactive in trying to eliminate mistakes.

Taking More Responsibility for Our Employees’ Health: 5 Methods To Integrate

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One of the key business principles every company needs to display is listening to its employees but this is one behavior that is indicative of something far deeper. Your employees’ health, especially in the modern climates, is about making sure that you have certain practical components in place, while also making sure that you are displaying the right behaviors throughout the culture of the company. What are the best ways that you can support your employees’ health in this environment?

Focus on a Consistent Approach (Internally and Externally)

In other words, be the same to everyone, whether it is clients, customers, or employees. Sometimes, we can neglect how our employees are feeling because we are hell-bent on getting the numbers and deadlines met. If we implement so many different practices to make sure that we retain customers, going just a little bit further to ensure our employees are feeling as cared for as our customers will make a massive difference. If you are focused on getting the best for your customers and have made a significant effort to streamline your approaches, whether this is incorporating HIPAA appointment reminders or solid aftercare, it doesn’t take much to extend it further. Consistency is important and we need to be flexible and modify certain policies and practices to reduce stress on our teams. For example, you may want to incorporate more unpaid leave if necessary. But consistency is the benchmark that everything will hang on. 

Investing in Training

More than ever, you need to prioritize workplace training for employees, managers, and leaders. A healthy culture is about knowledge and ensuring that everybody has the tools to navigate within the work environment. Even prior to the pandemic, there were companies that focused on creating a healthy culture, and this had left them in a better position to navigate what had unfolded. Employees will struggle with mental health, and it’s so important to build the necessary skills so everybody can have the right conversations in a work environment. While many businesses don’t necessarily have the finances to invest in training, there are a number of mental health employee resource groups that can help to increase awareness and offer support. 

Communicate More Than You Think

There are employees who feel managers are not good at communicating, and this can have a very negative impact on mental health issues. It is important for line managers to keep their team informed about any changes in a business and clarify anything that is left open. It’s important to remove stress through little things, and this can be done by establishing a solid baseline, for example, setting expectations about workloads and acknowledging what is (and what is not) a priority. 

Model Healthy Behaviors

Many companies say they support the health of their employees, but how do they do this? It’s so important to practice what you preach. This goes back to a consistent approach inside and out, but it has to be modeled so employees can feel that they are able to set boundaries. This can also apply to the managers because they are so determined to make their employees prioritize themselves that the managers don’t look after their mental health in the process. Sharing is caring!

Measure the Process

Surveys are important, as they can allow a business to understand how people are doing. And when we allow for direct employee input, this can make for healthy feedback, but also shape a number of new programs. When sewn into the company’s fabric, through wellbeing support, skill-building for leaders, and more flexibility, these will ensure accountability and make employees feel they are being tended to. 

We are in a state of limbo right now. Many companies may want to return to how things were, but the reality is that we will not. And as we look back, we may find that there were empty promises relating to mental health and wellbeing. Many companies found that they were taking part in a box-ticking exercise. This is the opportunity to create a workplace culture that actually nurtures and supports employees so they don’t just benefit the business, but actually feel they are supported in a professional setting. Everybody has their part to play, but it is the business and the company that will be at fault if things don’t turn out the way they should. Wellbeing can easily be overlooked as a contemporary buzzword, however, it is pivotal to every part of a progressing business that they take a long look at themselves.

Are You Overcomplicating Your Security?

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Keeping your business property and data secure is a priority. Many companies feel that they have to resort to complex layers of technology or complicated security systems in order to stay secure. 

However, such complexity can often lead to more errors – which may even lead to security vulnerabilities. Complex security measures can also be more expensive and time-consuming to manage. 

Security can be simple and secure. Below are just a few instances of overcomplicated security measures, and how to simplify them without negatively impacting security. 

Unmemorable passwords

The most secure passwords tend to be completely random jumbles of uppercase and lowercase letters, with a few numbers and symbols thrown in. The longer the better – it’s recommended that passwords are over 8 characters, but for ultimate security it’s worth looking at combinations above 15 characters.

The problem with these passwords is that they’re often impossible to memorise. Such passwords often have to be written down or stored somewhere – which can increase the risk of them leaking out.

Fortunately, there are solutions to this. One popular option is to take a memorable phrase and use the initials to create a password, while ideally throwing in some numbers and uppercase letters. This could be a song title, a movie or a quote. An example could be to condense ‘on the first day of Christmas my true love gave to me a partridge in a pear tree’ into ‘Ot1doCmtlg2mapiapt’.

Alternatively, you could opt for a very long password made up of three or more unrelated but memorable words with a number thrown in. This could be something like ‘UmbrellaRacoonPacific44’. The key is to keep it completely random.

Too many different keys/passwords

It’s good to use multiple different passwords and different keys for different areas. However, keeping track of lots of different keys and passwords can be a challenge. While you can label keys and keep password lists, you need to be careful that the wrong people don’t then gain access to your keys or password list.

When it comes to keeping track of multiple keys, it’s worth looking into master keys that can be used for multiple locks. If a key gets lost or stolen, you’ll still then have access to this lock without having to keep multiple spare keys for different locks. 

As for managing lots of different passwords, consider using a password manager software tool. In some cases, you may also be able to set master passwords. You should limit access to the master keys/master passwords to one or two people only. 

Too many/not enough security privileges

A lot of companies overcomplicate security when it comes to privileges. 

Quite often there’s no need to give everyone the same security privileges as this means going through security protocol with each new employee. You may not trust every employee with such information, plus certain employees may not need access to certain information – so it’s best to only give certain people access to passwords, keys and security information.

This doesn’t mean only allowing one or two people to have authorization to all passwords and keys. If you’ve got a large team, it could be frustrating having to constantly rely on one or two people to unlock doors or enter passwords. In other words, make sure that you’re not being too selective with security privileges to the point of hampering productivity.

In-house IT reliance

When there’s a cybersecurity issue, it’s good to have access to IT experts who can solve the issue. 

Most smaller to medium companies can benefit more from outsourcing IT support than hiring in-house IT staff. Doing everything in-house can often be a lot more expensive – you have to be able to pay each IT staff member a full wage with benefits and you need to invest in equipment and tools for each of these staff members. 

When outsourcing your IT, you’ll be able to hire the help of a team of experts for the cost of a single in-house employee. You also don’t have the responsibility that would as an employer.

Expert Every Entrepreneur Should Partner With

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Entrepreneurship is a tough job. It takes dedication, passion, and drive to make it in the startup world. But what happens when you are an entrepreneur who has lost your way? Or when you forget your purpose? Who can help guide you back on track? The answer is simple: every entrepreneur’s partner should be their “expert.” There’s no shame in admitting that you need a little help from time to time. This blog post will introduce you to some of the best entrepreneurs that are available for hire.

Business Analyst

A business analyst helps monitor and manage the finances of a company. They are responsible for ensuring that everything runs smoothly within an organization’s financial structure, including data analysis of spending, cash flow projections, profitability forecasts, and operational costs. A good business analyst can be invaluable to any entrepreneur looking to start or expand their companies by helping them make well-informed decisions regarding their financial future.

You should consider partnering with an analyst if you are looking to start or expand your company. You can be sure that you are making the right financial decisions with one by your side.

Accountant

A good accountant will save you money and time. They can help you avoid costly mistakes, which protects your company in the long run. Accountants are experts when it comes to numbers and paperwork. They can help you with tax reports, payroll files, and the other details that entrepreneurs forget about or don’t have time to do.

Accountants are very knowledgeable when it comes to taxes. Not only will they file your business’s taxes on time each year, but they will also show you how much money you’ll save by filing certain types of deductions for your business. 

This way, an accountant is more than just a bookkeeper—they are advisers who make sure your company always stays in compliance with financial laws. Plus, accountants know the industry standards, so they will advise you if any changes are coming up soon related to reporting income or paying taxes which saves your company from being caught off guard later down the road.

Legal Expert

As an entrepreneur, it is essential to have an excellent legal team. A legal expert can help you follow all the laws in your state that apply to business. They will also protect you from lawsuits by helping you avoid any violations of federal or state law. 

It would help if you looked for an attorney who has experience in representing businesses like yours and one who specializes in what industry type interests you most. In addition, an order usually works best if it is near your main office, so it’s easy for them to see firsthand how the company operates every day.

IT Expert

Every entrepreneur should partner with an IT expert. It’s a wise decision because there are so many things to consider when you’re launching your business. The website needs hosting, the backend requires an email address, and the list goes on from there. It would help if you had someone who could take care of all these technical aspects for you. With an IT expert, you’ll be able to get more work done, make better decisions and focus on what you do best.

Conclusion

The best way to find the right experts for your business is through networking. It would help if you always looked for potential mentors and advisors and connected with other entrepreneurs who might help you along the way. The more people you can rely on, the better off your company will be in general.

Don’t Be Late: Simple Lessons That Automotive JIT Inventories Offer Across Industries

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Originally developed by Toyota in the 1970s, just-in-time (JIT) inventories offer a to-the-bone way to manage leaner inventories. Far from having to pay for the storage of unlucrative and often unneeded stock, the JIT shift has certainly transformed the automotive world, a fact that’s proven especially imperative when delays elsewhere threaten to unravel supply chains in their entirety.

In the face of increasing money struggles and productivity delays across industries, the value of JIT, or at least the benefits that it brings to the table, is becoming more universally relevant than ever. While this doesn’t necessarily mean that a repeat model would be right for your business, it certainly highlights the need to reassess inventory management in light of recent challenges. Here, we’re going to help you see how by especially considering the JIT benefits that enabled a swift automotive recovery, and an estimated 7-9% market growth in 2021 alone

Benefit 1: Cost-effective production

With businesses losing vast amounts of money over the past eighteen months and facing further cost setbacks from the need for diversification into online markets etc., it’s fair to say that budgets are tight. As such, piling resources, time, and profits into the development of stock that sits in a warehouse (which you also pay for) simply isn’t viable right now. By comparison, JIT inventory management that involves working more closely with suppliers to meet real-time demand ensures only the production necessary to keep consumers happy. While you might not want to go all out with lean inventories as such, keeping stock to a minimum, and taking the time to more realistically predict demand and output using analytics, can certainly better help to preserve money when you need it the most. 

Benefit 2: Continual quality improvements
The improvements necessary to keep up with an ever-changing landscape can be difficult to implement if you’re still shifting stock that’s been in storage since last November. Leaner inventory management on an as-needed basis is therefore far more receptive to quality improvements. Toyota is certainly a great example of how to adapt, with their latest EV releases being just one in several cutting-edge adjustments seen in Toyota service repair manuals across history. While companies in other sectors may prefer to keep some stock on hand for security purposes, streamlining warehouses and focusing instead on new development could quickly prove imperative in the face of quickly-changing consumer expectations.

Benefit 3: Improved supplier relationships

By encouraging faster turnovers and responsive production for disaster preparedness, JIT inventories also improve supplier relationships. In-the-moment updates and the ability for partners to request changes at the development stage are certainly imperative for automotive supply networks that often span numerous parties and locations. Even for small scale supply networks elsewhere, a more in-the-moment, speedy delivery focus based on the work you’re doing now, rather than parts created two years ago could be transformative. 

JIT inventories aren’t for everyone, but as supply disruptions continue to wreak havoc across industries, it’s certainly plain to see that leaner inventory management offers some important lessons worth learning from.