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Many shoppers today believe that shopping online is the best way forwards, but that’s of no comfort to you if you’re running a high street business. You want them to come into your store, spend their hard-earned cash on your product, and leave you with more money in your pocket.
But how do you do it? It’s no secret that many offline retailers are struggling today, and many have even closed up shop because of too many losses.
Well, despite the challenges you face when trying to combat the online competition, there are still ways to attract more customers to your high street business.
#1: Give your business a facelift
First impressions count, so make sure your business looks the part. On a very simple level, a fresh lick of paint could do much to brighten up the outside, and you could redecorate inside to give your business a fresh new look. If you had the money to spend, you could also update the signage, perhaps with something digital to appeal to the modern consumer.
It might be that the entire outside of your business premises could do with a new look as well, so you might want to consider renovating as part of your facelift. Check out the services of CEI Composites, for example.
These are just a few of the ways to transform your business, so as people still visit the high street, you should consider doing something to attract their attention.
Here are some other things to consider for a commercial refurbishment.
#2: Use digital marketing methods
There is nothing wrong with using traditional marketing methods, of course, such as flyers through people’s doors. But as we have already established people spend most of their time online these days, you should use the internet to your advantage.
So, you might market your business on Facebook, perhaps by updating your customers on new additions to your business. You could use Instagram too, perhaps when showcasing new pictures of your products. And these social media for retail business tips might also prove useful, so follow the link to learn more.
You should also invest in a website. Not only will this give you another selling platform, but you can use it to highlight special offers that can only be found in your store. To ensure your website can be found online, you should also learn more about SEO, and include links on your social media pages.
And you should use business listing sites. Your customers will be using such sites when looking for the types of products or services businesses such as yours can offer, so make sure your business is listed.
#3: Give people an incentive to come in
Could you offer a discount sale once in a while? Could you hold a special event within your store, whether it’s related to your business or not? Could you offer hands-on sessions with your latest products? Could you hold a party for your regular customers (and their plus-ones)?
By giving people an incentive to enter your business, they will begin to see more of what you can offer. Think about it, and then advertise what you are doing on your website, your social media channels, and your high street window.
We hope these tips were useful to you, but continue your research online, and browse our website for more advice on promoting your business.