How To Attract More Customers To Your High Street Business

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Many shoppers today believe that shopping online is the best way forwards, but that’s of no comfort to you if you’re running a high street business. You want them to come into your store, spend their hard-earned cash on your product, and leave you with more money in your pocket.

But how do you do it? It’s no secret that many offline retailers are struggling today, and many have even closed up shop because of too many losses.

Well, despite the challenges you face when trying to combat the online competition, there are still ways to attract more customers to your high street business.

#1: Give your business a facelift

First impressions count, so make sure your business looks the part. On a very simple level, a fresh lick of paint could do much to brighten up the outside, and you could redecorate inside to give your business a fresh new look. If you had the money to spend, you could also update the signage, perhaps with something digital to appeal to the modern consumer. 

It might be that the entire outside of your business premises could do with a new look as well, so you might want to consider renovating as part of your facelift. Check out the services of CEI Composites, for example. 

These are just a few of the ways to transform your business, so as people still visit the high street, you should consider doing something to attract their attention. 

Here are some other things to consider for a commercial refurbishment

#2: Use digital marketing methods

There is nothing wrong with using traditional marketing methods, of course, such as flyers through people’s doors. But as we have already established people spend most of their time online these days, you should use the internet to your advantage.

So, you might market your business on Facebook, perhaps by updating your customers on new additions to your business. You could use Instagram too, perhaps when showcasing new pictures of your products. And these social media for retail business tips might also prove useful, so follow the link to learn more. 

You should also invest in a website. Not only will this give you another selling platform, but you can use it to highlight special offers that can only be found in your store. To ensure your website can be found online, you should also learn more about SEO, and include links on your social media pages. 

And you should use business listing sites. Your customers will be using such sites when looking for the types of products or services businesses such as yours can offer, so make sure your business is listed.

#3: Give people an incentive to come in

Could you offer a discount sale once in a while? Could you hold a special event within your store, whether it’s related to your business or not? Could you offer hands-on sessions with your latest products? Could you hold a party for your regular customers (and their plus-ones)? 

By giving people an incentive to enter your business, they will begin to see more of what you can offer. Think about it, and then advertise what you are doing on your website, your social media channels, and your high street window.

We hope these tips were useful to you, but continue your research online, and browse our website for more advice on promoting your business.

Top Tips For A Commercial Refurbishment

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If you’re refurbishing your commercial space and don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re refurbishing a new space or the place you’ve been located for years, you need to ensure you’re as prepared as you can possibly be. Luckily, there are lots of tips and tricks you can follow to ensure exactly that. From doing research on renovations to setting yourself a budget in advance, the more you’re doing to prepare the easier the process will be. With that in mind, here are 5 tips and tricks for renovating your commercial space: 

Set Yourself A Budget Well In Advance

One of the first things you need to do when it comes to renovating your commercial space is your budget, as this will ensure you’re not spending more than you can afford. Whether you have a small or large budget, knowing exactly how much you can spend is the best way to stay within your means for the whole project. To do that, of course, that means you need to think about each aspect of the renovation on an individual basis. From the cost of materials to the labour your hire, the more you think about it the easier it will be. For a guide to setting a budget for a project, you can visit this site here. 

Do As Much Research As You Can

Next, you need to ensure you’re doing as much research as you possibly can. From researching the best products to buy to finding inspiration for the space you’re in, it’s important you don’t jump into things without a little bit of background information. 

Plan Absolutely Everything

Once you have done your research, you then need to take the time to start planning everything. This means putting together a timeline of events, finding the best suppliers for equipment and hiring the contractors that you may need to help you. While it may take some time, the more you plan the easier it will be. For a guide to hiring contractors as a business owner, you can visit this site here. 

Hire Help Where Needed

Speaking of help, if you need to hire contractors you should do it as soon as possible. Whether you’re renovating your dental practice or your retail space, you’re not going to be able to do everything on your own. If you do need someone to help you renovate your dental practice, you can visit this Medifit website here. 

Leave Room For Error

Finally, you need to be sure you’re leaving room for error. Not everything is going to go to plan and if you have a back-up plan in place, you’re going to find things much easier. 

With lots of tips and tricks to bear in mind, you can be sure your refurbishment runs as smoothly as it possibly can. What else do you need to do? Did we miss anything off of the list? Let us know your thoughts and ideas in the comments section below.

Marketing Tips For Your Service Business

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Competition for customers is tough. Service-based businesses need to step up and sort out a marketing strategy. Word of mouth is a great way to get clients, but it will only get you so far. You need to do it soon before your competitors do, or you will be playing catch up. 

If you want to give your service business the edge, take a look at these marketing tips. 

Focus on local SEO

Service-based SMEs often operate in a limited geographical area. That’s why it’s so important to optimize your online presence for local.  Start by claiming and updating your Google My Business listing in order to be easier to find by people searching in your local area. Optimizing your website in order to appear higher in search engine results. SEO leads for HVAC companies and services can be a valuable source of business. 

Define your differentiator

Your unique selling point (USP) needs to be the core of your marketing message. You may choose to base it on value for money, experience, customer service. Whatever makes you the best at what you do. It can be tempting to try and be all things to all people but you risk losing your message in all the noise. 

Customer reviews

Good reviews are a fantastic promotional tool. Many people look for recommendations online before they even contact a company. Always seek reviews from your customers and use them on your website, social media and other marketing. Reviews can be collected on Google, scial media or a third party review system 

If you get a few bad reviews, make sure you respond to them in a professional manner rather than getting defensive of starting an argument. Other potential customers will be looking at these reviews and if you act unprofessionally, they won’t want to do business with you. 

Don’t ignore social media

Many service companies avoid social media, as they aren’t sure what benefit it has for the business. Using social media well can attract people to your social media pages to engage and eventually, when they are in need of your services, they will think of you. 

Do your research on your audience and find out where your potential customers are.  If they are on Instagram, there’s no point focussing on Snapchat. 

Measure your marketing activity

Not tracking your activity is a huge mistake. Anecdotally attributing increased sales to your increased marketing is not a good idea. At the very least, you need to track where all of you customer enquiries have come from. Using this data you know where you can afford to invest more. Good metrics to track include: 

  • Lead source
  • Social media engagement
  • Organic traffic 
  • Cost per lead 
  • Cost per customer

Conclusion

The service sector, especially ones that are based in a small geographic location, often neglect the marketing basics. It is an industry where word of mouth has previously ruled but increased competition and the changing habits of consumers means it needs to update its’ marketing practices.

How To Handle A Breach Of Contract From A Supplier

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A dispute with a supplier can bring your whole business to a grinding halt. Manufacturing and production both particularly rely on smooth relations, quality materials, and on-time delivery from every vendor that your business works with. What happens when a supplier breaches their contract? How can you protect your business?

Breach of Contract

A breach of contract is when a party to a contract doesn’t perform as promised in the contract. A contract is broken when:

  • One or more parties refuse to perform promises under contract
  • One or more parties do something prohibited by contract
  • One or more parties prevent another party from performing its contractual obligations

There two kinds of breaches; material and immaterial. A material breach is a total breach, which is very serious, whereas an immaterial breach does not have to entirely break the contract. 

What Your Attorney Needs To Bring To Court

If a material breach happens to you, you should get the help of a breach of contract attorney. Your attorney will need a few things if they are going to litigate a breach of contract case successfully. All of these items will usually be present in your original contract:

  • Specific examples of the material breach of contract
  • Specific examples of the damages caused
  • A definition of expected performance standards
  • Written notice of breach of contract

In order to show which party is at fault, you should have correspondence that shows that all parties were made away of the breach, and documentation of actions that were taken to sort out the breach.

How To Avoid Breach Of Contracts

Many breach of contract cases happen due to miscommunication. The best way to stop this from happening is to communicate as clearly as you can. Communication problems usually come up in partnerships where one party is not well-versed with what the other party does. 

Each party must clearly communicate what obligations are laid out in the contract and ensure everyone involved knows when these obligations need to be changed or delayed. 

To avoid a breach of contract, you must:

  • Understand the contract
  • Follow the contract
  • Create a documentary trail of communications and activity
  • Be careful when creating documents, including emails

Anything in writing can be used in a breach of contract case. All your employees should know this before putting anything on paper or on a computer. If you think a breach is coming, you could also record phone calls or meetings. 

Disputes with a supplier or vendor cause big problems for your business. With better and more effective communication and making an effort to understand and be understood, a lot of these disputes can be solved before a breach of contract occurs. With this effort, you could still come up against immaterial breaches, but these can be sorted out much more easily. 

However, if a material breach does happen, if you have a tight contract in place, a history of clear communication from you and written documentation, you will have a better chance of success.

3 Tips for Making a Memorable Impression With Your Business

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There are all sorts of different components that factor into the success of one business versus another – but one of the most universal things that any business needs in order to be successful, is the ability to make a striking and lasting positive impression on prospective customers, and members of the general public as a whole.

Ultimately, the entire practice of marketing, branding, and advertising, is directed precisely at making a good memorable impression on as many people as possible.

While the specific marketing techniques and approaches which might prove fruitful will vary from business to business, here are a few general principles that can help you to make a memorable impression with your business.

Take advantage of less frequently used marketing approaches

One timeless way of making a memorable impression with your business, is simply to utilize marketing approaches and avenues which are “underpopulated,” and which the majority of your competitors won’t be using.

To a significant extent, it doesn’t even matter much how dynamic or fruitful the marketing channel is in and of itself. It’s the fact that you are able to stand out as a “quirky” member of a small “club” that will make the biggest overall impact here.

Conducting a direct-mail marketing campaign, particularly with the help of a company such as https://www.action-mailing.com/fulfillment-services for the sake of streamlining the process, will certainly leave a more memorable impression than if you were just yet another company sending out yet another cold email to a prospective customer or client.

Dare to be authentic, and to let a bit of your personality shine through

It’s probably fair to say that most businesses try quite hard to adhere to the principles of branding and presentation that predominate in their respective industries. For one thing, this is often a significant element in creating an aura of trustworthiness and familiarity among prospective customers.

At the same time, though, if you take this too far, you can easily end up with a business that seems entirely “cookie-cutter” and insincere – that uses the same general platitudes as every other business, and that struggles to differentiate itself in any particular way.

To make a lasting impression, you should consider catering to the growing desire among customers for authenticity, by daring to be authentic.

Of course, you still have to maintain a certain balance here. But don’t be afraid to let a bit of your genuine personality shine through.

Strive to do something new, or to do something in a new way

“Innovation” is largely just a code word for “novelty,” or in any case, “novelty that works well.”

People are always on the lookout for new and interesting products and services – and for companies that do things in new ways.

You don’t have to try to reinvent the wheel – but you should be on the lookout, wherever possible, for ways to bring something new to the table that differs significantly, in some key respect, from what everyone else has to offer.

Why Is Marketing So Important To Your Business?

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Marketing is going to be essential to your company, but do you know why? A lot of businesses have no idea why marketing is so vital, which is why they cut the budget on this department. This is a mistake though, because marketing is essential for a number of different reasons. If you don’t know what these are right now, you will by the time that you have finished reading this article. So, if you want to know more about the importance of marketing, keep reading down below.

Who You Are

One of the reasons that marketing is so important is because it lets people know who you are. You’re never going to get any new customers if nobody knows about your business. If you’re thinking of where to get fast food from, we bet that the first place your brain goes to is extremely well known. Well, you want to get to that point in your industry. You want people to think of you when they need something rather than one of your competition. If they don’t know who you are, this isn’t going to be possible.

When you’re marketing, you’re going to be using the brand that you have created to show your business off. This is going to include a logo that you want people to immediately recognize. Do your best to market, and your efforts are going to be rewarded.

What You Can Offer

Another thing your marketing is necessary for is showing what your business is all about. Not only do people need to know your business name, they also need to know what you can do for them. What services or products does your business offer? If you want someone to use your company, this is something that they are going to have to know. You should really look into hiring a digital marketing agency with SEO and website development to make sure that you’re showcasing yourself as much as possible. Keep in mind that if no one can understand exactly what you offer, they’re not going to use your business,

Why You Are The Best

Finally, you need to show them why you are the best solution to whatever issue they are having. Why is your business better than the others? What can you provide that nobody else can? These are the questions that you need to answer and then portray to the public. If you can’t think of a single reason why they should choose you over someone else, then you might want to think about what you’re offering again. There should always be a reason that you’re the best, so you’ve just got to find it.

We hope that you have found this article helpful and now have a better understanding of why marketing is going to be so important to your business. Don’t make the same mistake a lot of business owners make and cut down the budget here; spare what you can because we guarantee you’re going to get it back.

Giving Your Business a Competitive Edge

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In today’s competitive market, you are always looking for ways to improve, grow, and give your business an edge. While there are many ways you can grow your business, you should always be looking for ways that will help you specifically stand out against the crowd. 

Hone in on Your Niche

If you haven’t already picked a niche, then you need to do so. Picking a niche allows you to focus on your target audience. When you find a specialized niche, you can cater to a specific need in the market. If competitors have overlooked a subsection of the market, then you can be the one to fill that need. 

If you already have picked a niche, then see if you can specialize it even further. When you can focus all your efforts on a small group of people, then you can create loyal customers that will do your marketing for you to their friends with the same interests. 

Appreciate Employees

Creating loyal employees that feel like a part of the team and will stay with the company will help you in many ways. You will not only have employees that are committed to the company and work towards corporate goals, but you will also have to spend less time recruiting, interviewing, and training new employees. You can show employees you care by offering incentives, ways to move up in the company, and offering corporate gifts from GThankYou. Offering competitive pay and good benefits will also attract the very best employees. 

Take Risks

Playing it safe may help you stay level, but if you want to grow, then you need to think outside the box. No growth happens by playing it safe and doing things the same way they have always been done. Even if everyone in your industry does something the same way, that doesn’t mean there isn’t a better way to do things. Taking risks can push your company to the next level. 

Look for Competitor’s Weaknesses

It is important to study your competitors and their practices. If you can see what they provide to their customers and how they try to meet their needs, you may be able to find a weakness. Once you find something they could improve, then you can make that your strength. By offering something no one else is offering, you will have an edge. You might find these weaknesses in product quality or customer service. You may find an untapped part of the market. Whatever you find, make sure that you start to incorporate these as priorities in your company. 

Trust Yourself

There will be a lot of people telling you what to do, both within and outside of your company. While it is important to consider the advice you receive, you also need to realize that you will get conflicting advice, and you won’t be able to make everyone happy. You need to learn how to sift through all the data and advice and find the best course of action. This means you need to learn to trust your gut and make choices that make the most sense to you instead of catering to other people.

Are You Really Ready For Growth?

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As a business owner, it’s safe to say that you’re going to want to enjoy some level of business growth. It’s only natural. When you start a company, you will have goals and aspirations and dreams. Yet, your business isn’t going to grow on its own. Instead, you have to be someone that is really ready to grow – and that’s not always easy. You are going to find that If you want to grow, you have to put the work in. It’s something that you have to really dedicate yourself to – and that means setting goals and really working through the steps that will allow you to get there. But what exactly are they? And how can you guarantee to get the results you want? Let’s take a look.

Grow Your Knowledge

To begin with, one of the most important things you can do is grow your knowledge. This can sound like something obvious, but it’s so important if you want to grow in business. Keep an eye out for any career advice that is relevant to your industry. Watch YouTube videos, listen to podcasts, and read as much as you can. This is all going to contribute to your rapid growth.

Find A Mentor

The next thing that can really help you to get to where you want to be is the idea of having a mentor. Sometimes, you’re going to grow alone. Instead, you may find that working with a seasoned professional and having someone hold you accountable can really do the trick.

Act Like A Professional

From here, you are then going to want to make sure that you are acting the part. You say you want to grow, but are you really acting like the business professional you want to be? If not, you need to make a huge change here. Get organized and look the part. Bring in the right staff, get an office space, manage your warehousing and inventory control efficiently with barcode labels and generally be the entrepreneur you want to become. This will help you to bring about growth.

Push Your Marketing

When we’re talking about business growth, one thing that you absolutely have to make sure that you do is push your marketing. It’s really not enough for you to just keep doing the same old things and then hope for the best, you really have to put in some time and attention to your marketing plans to see a change in your growth.

Have A Plan

Finally, you’re going to find that it really helps if you can have some kind of plan in place. If you want to grow, you cannot just put a bit of work in and hope for the best. Instead, you need to do your research and see what’s going to work out best for you. So really start to think about what you can do to put something concrete in plan. It’s great to have direction and creating a plan can help you to get guidance on what you need to do.

A Startup’s Guide to Digital Marketing

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For any small business, advertising and marketing is of such a high level of importance. How will people know about your business and know to use your services or buy from you if they don’t know that you exist? In the modern day and age that we are in, there is a new element to marketing with digital marketing being one of the ways that you can help to market your business. But what is digital marketing all about? Put simply, it is advertising that is delivered through digital channels. Your social media channels for the business are channels of digital marketing, as well as apps if relevant, emails, web pages, search engines, and other digital channels. 

If you are new to digital marketing, then here are some of the basics to get to grips with. There are plenty of things that you can do yourself, as well as outsourcing to someone else like Your Marketing People, for example. So here are some of the things that you can be thinking about and putting into place. In 2020 and beyond, your business can’t be functioning well without some digital marketing behind you.

Search engine optimization (SEO): this is all about being found online when someone searches for your website. They may also be looking for something generic, like wedding planners in Houston, for example. If they do that, then you need to make sure that if you are a wedding planner in Houston, that your site comes up. This can be done in a variety of ways, starting with a blog on your own website, and building up some relevant backlinks. Think about keywords in your website too, because if the words ‘wedding planner’ or ‘Houston’ aren’t mentioned, then it will impact how much your site is seen. 

Content marketing: this is all about creating backlinks through content. The content can be on your own channels, as well as placed on other channels like blogger’s sites, for example. Content marketing also relates to video, images, and other kinds of content that can be shared and seen online. Using things that are relevant, as well as alternative image tags, it can help your content be seen by the people looking for it.

Social Media Marketing: social media is a great tool to have in your digital marketing arsenal, as it can be free to use, but can be a real benefit. You can talk to customers in real time, share content, improve brand awareness, and so on. When you build up a loyal following through the content that you share, then it can be a big benefit to your business and help sales.

Email marketing: your customer email list is something that can be really vital. You get to land your business information right into someone’s inbox with offers and deals tailored to them. You can also see who opens what, what offers appeal to them to make them click through, and so on. It is a vital part of digital marketing that can be neglected, but it is important.

Protecting Your Business Against Physical Damage

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When you set up a brick and mortar store, you invest a whole lot of time, effort and money into the venture. You’re not going to want any harm to come to your store and you’re going to have to make a conscious effort to protect it. Here are a few steps that you can take to achieve this!

Install CCTV

The first step that you should take to protect your business from damage is to install CCTV. Unfortunately, much of the damage caused to physical businesses is caused by vandals or people acting recklessly after a night out. By installing CCTV outside your premises, you’re likely to reduce the number of instances like this, as people will be aware that there is going to be recorded evidence of them and will consequently be less likely to carry out the crime. After all, they won’t want to face the consequences of their actions! There are plenty of good systems available, so arrange a consultation with a provider who can recommend the right system for your business in particular.

Prepare for Local Problems

Depending on where your store is located, there may be local problems that occur on a regular basis that you need to prepare for. If you’re in an area that is prone to flooding, it’s essential to invest in sandbags and other preventative flood equipment. You may then need to use the services of Commercial Water Damage Restoration specialists. If you’re in a heavily wooded area, you will need to use the services of a tree surgeon to remove large branches that could fall and damage your commercial property, or to remove trees that pose a risk to your building, yourself and your customers. Analyze your local area and consider what problems you could potentially face. Then take preventative measures to protect your business!

Invest in Shutters

If your store has glass windows (which are desirable for a good quality window display), it’s highly recommended that you invest in shutters. These are generally made of metal and can be pulled down at night. They can then be locked and this prevents people from smashing the glass. It’s a great protective measure that proves really effective! Shutters also make it harder to break into your shop, which can further put off prospective thieves. You can get manual shutters that you pull down yourself, or, if you’re willing to spend a little more, you can get automatic shutters, which can go up or down at the press of a button.

If you’ve set up your own shop, it’s your responsibility to protect it. This will reduce your costs on repair work and free up more of your budget for other more progressive areas of your business’ development. Hopefully, the above advice has given you a few ideas as to what steps you can take to really protect your business from physical damage!