Quirky Markets That Are Worth Investing In

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Millennials may not be known for being a very rich generation, but that doesn’t mean that they should completely give up any hopes of making worthwhile investments. No matter how little they have got saved up in their savings account, it will still be worth considering putting some of that cash into the investment markets. That’s because investments do a lot more work compared to savings that are left in regular bank accounts, and over time investments can increase considerably in value.

Not too sure what to invest in? Here are some quirky markets that could be worthy of your cash.

Burger Restaurants

The food industry is going through a renaissance at the minute. Thanks to people posting about what they are eating on blogs and Instagram, lots of restaurants and cafes are thriving. And some that specialize in certain foods are doing a lot better than others. Take burgers, for example. They have been one of the most popular foods for decades, and that popularity doesn’t seem to be slowing down anytime soon. So, you might want to consider buying some stock in a burger chain.

Self-Driving Cars

AI is no longer restricted to sci-fi movies – in fact, it’s about to become mainstream in the form of self-driving cars. Companies, such as Elon Musk’s Tesla, have been developing these types of cars for quite some time now, and they are almost ready to be used by the public. So, if you want to invest in some space-age tech, then this could be the best option for you. Make sure you buy earlier rather than later so you can get stock at cheap prices before it starts to take off!

Water Companies

Water might seem fairly boring and straight-edge, but there are actually some really cool developments going on in this industry right now. Companies are developing new tech and tools, like oil water separators, that can help protect the environment from any potential contamination. The more nifty tools like this that are created, then water companies’ stocks will be likely to rise by quite a bit!

Streaming Services

Everyone seems to stream their TV shows and movies these days. Now that services like Netflix and Amazon Prime have become so popular, more and more of these kinds of businesses are offering new and exciting streaming services. And as more people switch from traditional TV-viewing to these streaming platforms, they will be a very safe place to put your investments.

Organic Food Companies

There has also been a major increase in the amount of organic food that people are buying and consuming. To keep up with this demand, more companies seem to be opening their doors to customers every month or so. Again, as with the streaming services industry, the organic foods market seems like a good one to watch.

It’s important to remember that your money isn’t always guaranteed to grow when you invest is – it could also drop in value. But, with the right research, you will stand a good chance of picking the best investments for you.

How to Manage Millennials: 8 Ways to Do It Right

A recruiter must never be tired to read and research about the millennials; the majority of your employees are a part of Generation Y. While some view them in a negative light, they can be pretty productive and over-achieving when handled right.

Millennials believe they are above their jobs. After working from 8-9 hours a day, they will focus on their hobbies and leisure once they step out your office. Allowing your Millennial employees to have a work-life balance will refuel their energy and recharge their productivity battery.

Millennials love to have multiple goals. They spend a lot of money on traveling to focus on themselves then spread that energy to the people around them.

Start by providing a flexible work environment. This means that you trust them enough to manage their time properly and deliver on their tasks with flying colors.

Infographic by Guthrie-Jensen.

Is Your Business Idea Worth Pursuing? Here’s How To Decide

There are no original ideas anymore, just recycled ones.

But when a potential business venture strikes you, how do you decide whether to pursue it or not?

Imagine on one side of a spectrum lies your idea(s) and on the other side is making money. In order to bridge the gap you need distribution or a system to connect the two.

A business without profit is just a hobby.

Speaking from experience as great as your idea may sound unless there is demand for it, you shouldn’t waste your time or money.

Distribution essentially means marketing. How will customers find you? When they do find you why should they purchase your service/product? Does your value proposition scream urgency?

System means a selling process. We are so enamored with sales we forget it’s a series of steps for a transaction to be made. How easy is it for customers to buy from you? Is the process user-friendly? If they have questions or concerns how do they reach you and do you ease their skepticism?

For me there are rarely a shortage of ideas, but one thing I wished I learned sooner in my career is the power of partners/teammates. As intriguing as it sounds to be in charge and call all the shots it comes with blind spots and skill gaps.

Think of yourself as a company. When you decide to roll solo you are every department. When something can’t be completed it’s your fault. With partners you’re able to go back to being a specialist which everyone, entrepreneur or employee, excels at.

Investors value sales and marketing. You have to show them results and how you intend to uphold or surpass those standards.

Not all businesses benefit from outside investments, but the goal should be the same: sales and growth.

So it really comes back to that “middle phase.”

Clarify a sound distribution system and move forward. If you can’t stop until you can.

What Should Your Business Plan Look Like in 2018?

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The business world is changing year on year – nothing stays the same for too long these days, what with the major advancements in technology and how fast everything is moving overall. Creating a business plan used to be about looking ahead to the next 10 years and deciding what you’d do with your business and where you wanted it to be, but things can change far too quickly these days to project that far into the future. Here are some pointers for entrepreneurs who are yet to start their business and want to create a plan suitable for 2018:

Keep Your Business Plan Short

Your business plan needs to be short and sweet. You’re going to be using this plan in the coming months to stay focused and make decisions, but you may also use it to secure funding. Nobody who could offer you funding is going to want to read through 100 pages of your business plan. They’re likely going to be a very busy person, and they simply won’t have the patience.


Suitable For You

Your business plan needs to be written not just to secure funding, but so that it’s suitable for you to use, too. It should help you to grow your business over time, and be something you can refine later on. Your business plan shouldn’t go stale – you should look to update it when appropriate!

Suitable For Your Audience

Your business plan also needs to be written so that it’s suitable for investors to read through and understand where their money will be going. Here’s an idea of what you should include in your business plan:

  • Summary – this is an overview of your business and plan, should be around two pages long.
  • Opportunity – here you should outline what you are selling, who the competition is, who the target market is, and any other relevant information.  
  • Execution – how will you turn your opportunity into a business? Also include your marketing and sales plan.
  • Team and company – describe your current team and who you need to hire to succeed.  
  • Financial plan – include a financial forecast and know your numbers so that investors can feel more confident in what you’re saying to them.
  • Appendix – here you should include product images and additional information.  
  • Executive summary – introduce your company, explain what you do, explain what you’re looking for from your readers. Should be able to stand alone.

Make sure you talk about what you’ll spend money on in your business plan, as well as how investors will get their money back from you. You need to make it attractive. You could even include where you’re going to get equipment and machinery from. Have a look at TruckDealersAustralia.com.au today to get a good idea of prices and what you can include in your plan. You should also include a one sentence overview and summarize the problem you are solving. Knowing your target market is absolutely imperative. This is because your business plan needs to outline what makes you unique and why customers will come to you rather than the competition.

Who are the competition? What will you do differently? Know your exact funding requirements too – you need to know what you’re asking for, even if you expect you will get a counter offer. Remember, you can find templates online if you need one.

Safety Belongs Outside The Office, Not Just Inside

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When you’re creating a safer working environment, like most employers, your focus might be on what goes on between those four walls. But, so long as it’s your property, you’re liable for any injuries or accidents that happen outside the workplace, as well. Here, we’re going to look at how you extend that safety-conscious thinking out to the work beyond the office and how to make sure you’re not putting your team at risk.

Branches, leaves, and other dangers

It might sound insignificant, but the risk of having unkempt trees on your business’s doorstep can be quite legitimate. First of all, branches fall in bad weather can cause serious injuries, including head injuries. Having the work premises covered in tree debris will increase the chances of slips, trips, and falls, too. Arborist services can help you keep things tidy and safe, reducing the chances of injury caused by trees outside the workplace.

All roads lead to work

There’s a good chance that you have some parking spaces in the workplace or that you will fit some if you don’t already. If you have a lot of traffic going in or out or passing by, you need to consider some road safety, too. Installing all types of road safety signage to your entrance can help make access safer and encourage employees to drive safely when leaving the premises. Furthermore, you can reduce their risk by installing speed bumps or extendable barriers at the entrance of the parking space. Of course, these barriers will also help you control who, exactly, has access to your property with their vehicle.

Be extra prepared for winter

If you thought leaves and other tree debris could be a slipping risk, then your first winter is going to be an unpleasant experience. You should be extra conscious of your team’s health and safety during the winter months. Make sure that any outdoor areas are gritted to prevent slipping and hire a snow shoveling service to help keep any parking or pedestrian areas outside the office safe and clear. Be aware of the risks your team faces on the road, too. Be willing to give them some leeway to avoid having to come into the office when the weather is truly terrible.

Employee safety is no joke

It’s not just accidents you should be aware of. Businesses are often a target for crime, and this can include your employees. A mugging or assault on the business’s front doorstep can erode the sense of safety your team has. Keep them safe by investing in more security features for the business. CCTV cameras work not just to capture and record any wrongdoing but also as a visual deterrent. Similarly, keeping any parking spaces or entrances well-lit means they’re less likely to be targeted by criminals.

When you’re carrying out a risk audit of the workplace, don’t make the mistake of neglecting the outdoors. Some of the most dangerous falls, car accidents, and other injuries can happen on the exterior of your property and it could end up costing your business and team morale dearly.

Are Chatbots Destroying Customer Service?

When’s the last time you visited a site and immediately greeted by a chatbot?

We do the majority of our shopping online and prefer not to be bothered by a salesperson.

Chatbots seem very impersonal, but the last thing you want is to be hounded by customer service while you’re browsing.

This is much different than the retail experience where employees usually greet and ask if you’d like any assistance. Since retail has been dying stores have taken a different approach and tend to let shoppers browse on their own now.

The bottom line is: customers are educated and want the freedom to do things themselves; they’ll initiate support if needed. Between reviews and recommendations online platforms such as Amazon and Walmart are self-service e-commerce sites.

There’s evidence that Millennials spearheaded this movement, but with the convenience of home delivery it’s generation-wide accepted.

As a business owner the shift that needs to happen is creating a sales free process. That doesn’t mean eliminate customer service completely, but make the buying transaction as efficient as possible.

For example, with the online SAT/ACT prep company I own, this student profile form collects the same information an initial phone call would. It offers parents the opportunity to input the information on their own time without having to talk to anyone.

Chatbots aren’t destroying customer service, in fact they are enhancing it by allowing the shopper to reach out when they are ready. Self-service is the wave of the present and companies must adapt or die.

Good Branding Is All About Consistency, Consistency And Consistency

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There is a lot of thought that goes into creating a great brand. Having a good knowledge of the target market, the design language of the industry, and a clear message and goal behind the brand are all important. But they are all reinforced by one thing and ruined by a lack of it. In case it wasn’t obvious, we’re talking about consistency, consistency, consistency. Here are a few guiding principles and tools to help you ensure it’s always there for you to rely upon.

Set the ground rules

Before we get into what exactly your branding should be based on and what it should look like, we need to consider the tools you use to ensure that consistency is always a part of it. There’s already a broadly used tool that does exactly that: the brand identity visual style guide. As shown by https://Visme.co, a visual style guide keeps a record of all the different aesthetic elements that go into your brand’s design. Whenever you’re creating new packaging, a new webpage, or any marketing materials, you can refer to it. It can include logos, colors, fonts, and just about every element of design language that comprises the look of the brand.

Use communicative design

That brand consistency goes into any of the products you sell, too. In fact, some of your design choices will, and should, be defined by the products. In particular, when it comes to packaging and designing products, you need to consider design that’s communicative. Using sites like https://Freundcontainer.com as a guide, you can make sure you’re choosing containers that fit the expectations of the market regarding your product. Is it in the shape and style they will readily recognize correctly as the product that it is? Does your branding fit with that product? If not, you might have to think about changing your design guide to better fit your products. After all, your product is what you’re trying to sell, not the aesthetic of the brand.

Keep the focus where it should be

There’s one group of people that matters more than any when it comes to deciding the direction of the brand: your market. You have to make sure that the brand appeals specifically to them, whether you have a certain demographic or a certain niche that you want to appeal to. The best way to make sure you have that basis for your brand is by asking them. Market research to help you get feedback on web design and packaging design often yields results most relevant to the aesthetic over anything else. If it isn’t landing, then it’s time to think up a redesign with that audience in mind.

Without consistency, your message gets confused, your market gets lost, and your brand is much weaker as a result. Make sure you have those rigid principles and design guides that you can rely on time and time again. This doesn’t mean that the brand can’t evolve, it just means that it has to evolve across the board, too.

Implement New Tech in Your Business the Easy Way

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Keeping up with advancements in technology is an important part of ensuring your business is up to date. There will be times when you need to implement new tech if you want your business to run more smoothly or become more productive. Introducing new technology to your business can be difficult, however, as you need to get everyone using it capably. There’s also the cost and the time to consider, which can both throw your business off balance. You need to think about some big issues if you want to make sure you can effectively implement new tech. Take a look at some of these tactics you can use for better implementation of tech solutions in your business.

Choose Virtualization

You might want to introduce new technology within your business, but you don’t have the space to do everything you want. If you’re faced with this problem, you can consider virtualization, which can help you do what you want without having to sacrifice space for huge servers or other items. Take a look at www.spectrumwise.com to read about how virtualization services might be useful for your business. They can allow you to make your company more technologically sophisticated with less. Virtualization can also help you by making recovery easier after a disaster.

Weigh Up Costs and Benefits

Whenever you’re looking for a new technology solution for your business, you need to have a clear idea of how it’s going to help you. It’s important to weigh up what it will take to implement this new tech with the benefits that it’s going to bring to your company. How much is it going to cost you each year? How much time and money do you need to put into installing the new tech and ensuring everyone can use it? It needs to be something that will benefit a lot of people in your company and not just a select few, although they don’t necessarily have to use it themselves.

Train Your Employees

Making sure that your employees can use new tech is vital. If they don’t know how to use it, you might as well not have it. There are a few ways you might approach training everyone in the use of new technology. You could have everyone complete training courses or attend seminars to learn what they need to know. For some tech, a few “ambassadors” who know what they’re doing can help others to learn. Get tips for training employees with new tech at hr-gazette.com.

Make Sure You Get the Support You Need

The right support for new technology is necessary both when you implement it and in the long-term. When you’re choosing new tech, take a look at the support available to you. You won’t necessarily get all the support you need from the vendor of the software or other tech, but there are likely other services you can benefit from. You need support available to help you address problems and keep your tech running smoothly.

Implementing new technology for your business can take some effort, but if you choose carefully, it should be worth it.

Trying To Run A Startup Without These Things Will Doom Your Business To Fail

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One of the things that a lot of people realize when they actually start trying to set up their own business is just how many different elements there are to it. Even the smallest startup is made up of a lot of different parts that all need a lot of care and attention put into them. Because of that, it can be kind of overwhelming to keep track of them all. However, there are some things that need more of your attention than others. With that in mind, here are three things that you startups is totally doomed without.


There are a lot of resources that your business can’t survive without, but if there’s one resource that’s more valuable than just about any other, it’s your employees. You might be at the head of the business, but they are the ones who can turn your ambitions into a reality. Because of that, you need to make sure that you’re bringing in the right people at all times. Using some applicant tracking system software can make that entire process much easier, without you having to divert all of your attention away from your business. And when you have the right employees, you need to make sure that they’re well taken care of because if you can’t look after your employees, you really can’t expect to get the very best out of them.   

An accountant

Accounting is one of those things that far too many business owners have a habit of neglecting entirely. This is often for two pretty simple reasons. Firstly, it can be incredibly complicated and frustrating to wade through hundreds of invoices in order to figure out what position your finances are in. Secondly, it’s just plain boring. There are far more interesting aspects of your business that you might prefer to focus your energies on. That’s why outsourcing them out to an accountant is such a good idea. It might seem as though you’re going to end up paying more than you need to there but the truth is that a good accountant is worth their weight in gold.

An online presence

It’s pretty much impossible to deny the fact that the modern world that we live in is ruled by the internet. Just about everyone on earth is online now, and most people have the internet in their pocket pretty much all day long. Because of that, if you ignore the internet when arranging your business, you’re putting yourself at a serious disadvantage. Everything from marketing to actually selling your products can be done online incredibly easily, and you’re much more likely to connect with many more customers if all they have to do is put a search into Google to find you.

Sure, these things might need to be right at the top of your list of priorities, but they certainly aren’t the only things that should be there. You need to make sure that you’re putting as much care and attention as possible into pretty much every aspect of your business from top to bottom.

Bring Your Store out of the Past and Into the Modern Day

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There are probably thousands of stores around the world that still haven’t updated the way they work. Technology has introduced some clever and wonderful advantages that have helped us change the way we work for the better. It has sped up processing times for orders, it has widened our audiences and it has helped us grow considerably larger than we were in the past.

All of these added together makes for a more successful business overall, but there are still many stubborn stores that just refuse to or simply can’t upgrade their processes to the modern age. In this article, we’ll be updating your knowledge of the modern business facilities and features you need in order to grow your company.

Updating your payment methods

If you still haven’t at least introduced credit and debit card support in your business then you’re living in a dark past where cash was the only accepted form of payment. Get yourself a free credit card reader so you can start taking different payments and finally remove that “cash only” sign on your door. Accepting different payment methods opens you up to more customers and it helps to make purchases more convenient, which is an essential factor when thinking about customer retention.

Get yourself a website

Thanks to the easy website builders available on the internet, it’s simple to get yourself an online presence. Many people think this is a waste of time especially if they’re just a humble grocery store or antique shop, but you’d be surprised at how useful it is to at least have some presence on the internet. You’ll be easier to find in online directories and you’ll be able to provide contact information if a customer wants to get in touch for one reason or another.

Growing on social media

The world of business comes with many social media marketing challenges and these can make it seem virtually impossible for a small-time business to take advantage of social media. However, social media doesn’t need to be a complicated and confusing concept–all it takes is a bit of knowledge and understanding of how it works. Social media is essentially just an online platform for people to communicate, but because there are so many users it’s a fantastic way to get exposure. Growing on social media ties in with getting yourself a website because they’re both ways to boost your online presence. Again, while it seems like a lot of work and borderline pointless for most business, it’s a fantastic way to increase awareness of your store and draw in more customers.

Selling on the internet

If you run a store that sells unique goods or has products that people across the country (or even the world) are interested in, then it might be a good idea to look into selling your products on the internet. Just think of it as sending a friend or family member a gift, except this time you’re getting paid for it and if you do it enough, you’ll land yourself some deals to reduce the amount it costs to send goods around. Even if you just register your products on an auction website, it’s still a fantastic way to widen your audience.