Make Them Wait, See Them Disappear

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For every business, time is money, but that can be true for customers too. Customers that are in a rush, or browsing while on the move don’t have time to wait for your website or other features to load. They might only have a short amount of time and thus they need to make sure every second is not wasted. You would think that with the advent of smartphones and Google prioritizing mobile friendly websites that this would be a no brainer. Yet, so many small businesses don’t realize how long waiting times make people just swipe or click away. And yet, the standard of what can be deemed ‘too long’ is also changing. Maybe 5 years ago it could take 5 seconds to load up a page and seen as normal. Now, 5 seconds is just too long. Inherently, you should be up to speed with what kind of technology you’re using as well.

Focus on priority content

Take for example your business blog, you don’t want certain pieces of content to load slower than others. Sometimes you have catchy slogans, titles and first paragraphs or sentences that are designed to capture the reader so they don’t click away so easily. Well, you need to give your main content priority when it comes to the loading que. If you have videos and text together, you need to choose which one is going to be more eye catching and thus order them correctly. Maybe you think your blog content is more important than any visuals, thus images and videos will need to load after the text. This also comes down to any ads you’re running on the webpage. If you have a video or PPC ad in the banner, you need to decide whether to load the ads first or the content. In other words, you need to formulate a queue so you have a better chance of keeping the consumer on the page for the initial few seconds.

Speed is essential

Speed is often the savior in many forms of life. The speed of your transactions, decision making, problem solving and also webpage loadings is vital to success. Take a look at where you can learn how the speed of your web pages can be calculated and improved. Sometimes the homepage loads faster because it’s going to be the main page in the results of search engines. However you may also need to keep a high standard for your ‘browse products’ page. Although it’s understandable that this kind of page will be slower because of the amount of links and images. However, this page will always be added to thus the page will load slower and slower. Using bulk testing you can see which pages aren’t loading as fast as you’d like them to.


Allow quick access

For businesses that allow users to create accounts and profiles, you will have a sign in or log in bar on the homepage or pretty much every webpage. However users that just want to log in to comment on a post in the forums, comment on a blog post or just generally sign in so they can use their account to shop, should not be left waiting for the log/sign in bar to load. Therefore this is also something you must take into account when designing the bar itself. Your page might load from the top down, or just individually but the login bar must be one of the first in the line. You might also want to allow the bar to be inside of another item such as a profile picture. This adds another step to the process even though the profile picture may be the first thing that loads up. However if you put the login bar as a separate item to load, this can mean you need to sacrifice content in the loading que. It’s good practice to therefore make the login bar top priority for only some pages because after all, it may only be used by those that are regular customers

Speed is absolutely essential when it comes to loading times. Pages that are not set up for mobiles will not keep that browsing commuting consumer on your website for long. It’s even easier to swipe away than it is to go back on a desktop computer. It’s also within your best interest to make sure you have a content priority queue. Only the most important content that you believe will keep customers on the page for longer should be loading up first.

Improve Your Customers’ First Impressions

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Good first impressions help to establish trust and convert customers. In fact, according to one study, it only take seven seconds to build a first impression. Here are just some of the ways in which you can make a positive initial impact on your customers.

Use the right body language

When meeting a customer in person, body language is important. In fact, it can often have more of an impact than the words you utter. Some of the basics include a smile, a confident posture, eye contact and a firm handshake. Try to also limit other activities – fiddling with your phone as you talk to someone may come across to them that you are disinterested.

Dress presentably

How you dress is also important. Not all jobs require dressing formally (in fact, overdressing could make you come across a little too conservative), however you should always keep a tidy appearance such as not having any creases or stains on your clothes. Messy hair, dirty nails and stubble can also be off-putting to many people.

Improve your telephone manner

If the first time you interact with customers is on the phone, having a good telephone manner could be vital. Small details such as giving a warm greeting, remembering the customer’s name and speaking slowly and clearly can make people warm to you.  Some companies go so far as to outsource phone answering companies such as Ivy Answering to give a good impression on the phone. Having little interference on the phone is also important – when it comes to mobile phones, choosing a provider with the best signal could be important.  

Keep your workplace tidy

If a client’s first impression is likely to be a visit to your workplace, you want to make sure that your workplace is tidy. A lack of cleanliness can cause customers to immediately lose trust by showing that you’re careless and disorganized. Keep on top of tidying so that your workplace is always presentable – hire a cleaning company if you have to. Also make sure that your workplace is not in disrepair – a faded shop sign or a faulty automatic door is not going to create a good first impression. 

Make sure your website looks professional

When it comes to attracting customers online, your website is often the first point of contact. This needs to look professional so that customers know you’re competent digitally. You can build a website yourself, but if you want to guarantee a professional look you may be better off hiring the services of a website development company such as Cyberfrog Design. Aspects such as SEO could be important too for ensuring that your website has high rankings (this will make your company look more popular) whilst positive reviews and testimonials could also help gain trust online.

5 Ways to Speed up Your Small Business Strategies

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Every business owner wants to make the most out of the hours in a day. At the moment, it seems as though you are being chased by the clock, so how do you speed up the way you work? Whether you’re trying to achieve a much sought after work life balance or streamline your strategies, you can find a more effective way of carrying out your work right now. Consider some of the following five ways to speed up your small business strategies and you will feel more productive in an instant.

  1. Investigate Speedy Software

Working with sub-par software can really hinder your business performance and leave you lagging behind your competitors. If you’re sick of watching emails hang about in your inbox because the files are too large, then why not find a new method? Jetdrop is possibly the fastest way to share files, with your clients so investigate how this might work for your company. Trying out new software can seem daunting, but you won’t know if it works until you try it out!

  1. Prioritize Your Task List

If you are constantly trying to tackle a whole host of things on your to do list, then you need to learn to prioritize more effectively. Figure out the most important elements on your list and make sure you see to them first and foremost. Many business owners struggle with prioritizing because they want to get everything done there and then. It’s okay to leave something to another day, as long as you have time to come back to it.

  1. Hire a Helping Hand

Partnering up with somebody might not be a bad idea if you’re feeling overwhelmed with work. You might have certain gaps in your knowledge that need filling, so why not team up with another professional? A business partnership isn’t for everyone, so make sure you research the pros and cons before diving in!

  1. Outsource if Necessary

If you aren’t quite ready to hire a partner it might be worth outsourcing some of your work. From finances to marketing, you might find it useful to lighten your load and leave the experts to deal with certain aspects of your business.

  1. Take Regular Breaks

You will never be able to work to your full capacity if you are over worked and exhausted. Learning to switch off is an important part of being an entrepreneur and it will help your productivity in the long run. Take a walk outside to get a coffee and learn to turn off your work phone in the evenings. Creating good habits now will benefit you in the long run and you will feel refreshed when you return to work the next day.

Try out some of the following ideas and you will be prepared to tackle anything that falls in front of you. Running a small business can be time consuming, stressful and overwhelming at times, but with the right strategies in place, you will be working speedily and swiftly on a daily basis.

Streamlining Your Business: How To Become More Efficient

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One thing that’s key to running a business effectively is efficiency. This means that you need to learn to make the most of what resources you have, you need to utilize your time wisely, and you need to play to your own strengths. When you start a business, it can be tempting to try to do everything yourself – but here are some tips on how you can learn to become more efficient.

Learn To Delegate

First, it’s important to learn to delegate. It can be tempting to want to oversee every little aspect of what your company is doing, but let’s face it: nobody is perfect and it is very important that you play to your own strengths. If you see yourself as a creative person who’s great at having ideas, there isn’t any point in getting bogged down with having to sort out payroll every month. There are outsourced payroll and bookkeeping services that will ensure your finances stay in great condition and that your staff get paid perfectly without fail, without you having to worry about it. Don’t assume that you need to do everything yourself – trust others to get the job done.

Revolutionize Your Meetings

A lot of the time, people dread having to go to meetings at work. Sure, it’s an excuse to get away from their computer screen for a while and maybe participate in some coffee and an office snack, but meetings can drag on for interminable hours, and a lot of the time they are rambling and ineffective. If you find that your meetings don’t always go to plan, it’s time to change that. Firstly, make sure that only the people who need to be there are there – you don’t want everybody to waste their time when what’s going on is irrelevant to them. Secondly, make a list of points that you want to cover, and make sure that you don’t start going off track. Thirdly, why not stand up through your meeting? Studies have shown that they last long when everyone is sitting down.

Go Paper-Free

Finally, ditching all that paper is a great way to become more efficient at work for a number of reasons. Firstly, it’s a lot better for the environment – do you really need to print everything off? Sure, paper can be recycled, but if you don’t need to use it in the first place then there seems little point in doing so. Secondly, paper takes up a lot of space. Do you really want to fill the walls of your office with rows and rows of filing cabinets? It takes a lot longer to find a document in a filing cabinet than it does in a well-organized shared hard drive. We’ve all heard of interns spending days filing – you really don’t need that to happen in this day and age. Without the space that filing cabinets take up, you may need a smaller office – and that means that you’ll be paying lower rent and saving in that way too. 

Becoming more efficient doesn’t have to be hard work. Planning meetings, going paper-free, and learning to delegate are just three ways that you can make your work life a whole lot easier.


10 Proven Ways To Attract More Leads 2019

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Attracting more leads in 2019 isn’t rocket science, but many business owners do find this task quite difficult. However, something as simple as changing the positioning or color of a call to action button could help you to attract more leads. It really doesn’t have to be some big gesture that gets a lot of attention – although those kinds of things can help too. 

Below, we’ll take a look at just some of the ways you can attract more leads this year. 

Get Your Landing Page Design Right

Making sure you get your landing page design right is key, as it’s often the first page people land on after having searched for what you offer. Choose the right keywords for the page, making sure you’re targeting the right key phrases. Be creative in banner or header section design, and make sure you think carefully about your call to actions, too. 

You can do a number of other things too, such as use genuine customer reviews and give detailed information on why you believe the person should work with you. 

  1. Be Smart With Your Email Marketing 

Email marketing isn’t something that’s going away any time soon, but getting it right is essential or you’ll have a ton of unopened messages. Avoid spammy words in the subject line, such as ‘prize’ or ‘purchase’. These words instantly turn people off. 

Personalize emails with the person’s name, too, as this will always mean more opens and click throughs. Ensure the content within your email is good enough to avoid people unsubscribing too – if you promised free tips each week when they signed up, make sure you stick to that.

  1. Promote On Social Media

Social media is a great place for people to discover new content. It can also help you to build links that quickly turn support into SEO efforts. Having a consistent social media plan will enable you to reach people, so consider hiring a social media manager so you can stay on top if it. It isn’t something you can update sporadically. It really isn’t enough to post a couple of times a week. Usually, a business must post multiple times a day at the right times to get the best results. This can be difficult to remember and fit in as a business owner, so consider a social media manager a good investment. 

  1. Website optimization

Your site should be well optimized. It should provide information that customers are looking for, and focus on the customer in many ways. What is their experience when using your site? Put yourself in their shoes as you use your site so you can get an idea of how they feel. Your site should be easy to navigate, have content to help with making purchases or deciding what to purchase, and should be easy for them to purchase what they need. 

Clear pricing, clear contact information, and a clear way for them to contact you. Your site is your 24/7 storefront, so Website optimization is absolutely key to generating leads and business. Investing in a great web design and ensuring the person/company who creates your site focuses on optimization from the get go will be a big help. 

  1. Post relevant & Useful Content On Your own Blogs and Niche Sites

Posting useful content on your own blog helps you to establish yourself as an expert. When people believe you’re an expert, they will come back again and again. Posting on other sites can help you to raise awareness and share your expertise further. 

As often misunderstood, content should not be limited to text format only. Creating content isn’t just blogs, either. It also includes the following:

  • Social Media
  • Ebooks
  • Case Studies
  • Podcasts
  • Templates
  • Infographics
  • Videos
  1. Try Paid Promotion For Instant Results

Using paid promotions can help you to get instant traffic. Using PPC in harmony with other optimization and SEO techniques can help you to get great results. It isn’t about choosing just one, although you do need to carefully monitor your results of each one so you know what you need to change for future campaigns. 

  1. Host An Event

Hosting an event, depending on the type, can help you to get the attention of various clients and prospects. This could be a workshop where you share your expertise, a summer barbecue, or something else. Make sure it attracts the people you want to market to and that you have a way of following up afterwards. Consider raising funds for charity at your event, as this could help you to give back to the community and raise more awareness of your event. 

  1. Launch a PR campaign

Press coverage is like free advertising, so launch a PR campaign. This gives you more credibility and PR campaigns are far more likely to convince potential customers to take a look at you. 

  1. Join Forces With Another Business

Joining forces with another business will mean attracting more customers while the other business benefits, too. Think about it: does your business complement another business you can think of? Is the product used with another kind of product regularly, or does it work well with one your audience may not know about? This partnership must be beneficial for all involved, so think carefully about who you can join forces with. When you approach them, make sure the benefit is clear for them. 

  1. Find Something To Sponsor

Sponsoring an event or product can help you to reach a target audience and increase your brand awareness. Bear in mind that what you choose to sponsor should be relevant to your target market and ‘on brand’. It might be a good idea to look at a few disasters that other companies have had with sponsorships so you can avoid anything similar happening to you. 

Attracting more leads in 2019 can be achieved using any of the methods above. Would you like to add something to the list? Leave a comment below!


Super Swift Ways to Streamline Your Daily Business To Do List

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Creating a daily to do list is something you have always been passionate about. You love being able to refer to those helpful bullet points when you lose focus or become overwhelmed. Instead of slowly trudging your way through this list of tasks, you could create a more streamlined way of tackling everything in your midst. Whether your team needs motivating or you need extra help with technology, there will be a solution to suit you. Consider the following super swift ways to streamline your daily business to do list and you will soon feel more productive than ever.

Outsource The Tricky Stuff

One of the things that constantly crops up on your to do list is to find a reputable company to help you with your IT systems. If you aren’t already aware of the advantages then check out this Guide to Managed IT Services. If you are thinking of hiring an IT company, you need to do your research and find a managed services provider that can assist you with all your needs. From troubleshooting daily problems to sorting hardware faults, your business will benefit massively from hiring a reputable company like this.

Delegate Often

You can expect to rattle through an extensive to-do list without any help at all. As a business owner you have the power to delegate tasks to other people in your company and lighten your load whenever possible. Of course, this doesn’t mean you are sitting back and doing nothing. It simply means that you are allowing others to assist you in areas they are capable of handling. A lot of business owners find delegating an uncomfortable subject matter; you started this business so you should be able to handle everything that falls in front of you. This isn’t necessarily true, so make sure you are making the most of your talented and skilled employees.

Inform People of Company Progress

When your team can see how their hard work has impacted the progress of the company, they will feel much more motivated in their job role. Keeping them well informed of the masters figures will spur them on and give them sparked interest in how their work affects the rest of the company, 

Make The Most of Your Working Hours

If you want to make your workday easier, you need to learn to prioritize your to do list. If you have certain clients that operate in the morning then you need to do most of your communication with them at this time. Make sure you understand how to deal with each aspect of your task list in the best possible way; your working day will be so much more productive if you can master this.

You don’t have to handle an ever growing to do list when you are feeling under pressure. There are plenty of people out there who can make your life easier. As long as you learn to delegate, motivate your staff and hire external help when necessary, you will be able to speed up your daily tasks and focus on growing your business for the future.

What You Should Do When Your Team Needs Motivating

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If you want your business to be flying high, you need to have the right people with you. You need the best possible contacts that can assist you in your pursuit, and you need to have excellent employees that can put the work in and provide the right results. When you planned everything out at the beginning, you probably thought you could solely take on the world. You’ll soon realize that it’s a group effort and, without a crack team of fully motivated employees, you won’t get anywhere near what your fantasies are picturing. 

Bringing in the right people is one thing, but keeping them on track and focused can be a whole new challenge. They’re only human after all. Having a driven workforce can be pivotal in a business taking off, so keeping them upbeat and hungry to work is so important. As a boss, you’ll always be looking to keep them going. Here are a few ways you can do so.   

Make The Workplace Beautiful 

Nobody functions well in an ugly environment, so make the office/warehouse/factory/etc. a little nicer of the eye at least. It doesn’t have to be the most perfect place in the world, but a clean area with little problems would go a long way. Make sure everyone and everything is organized, too. Clutter around desks and workspaces will only lead to more problems.  

Set Little Goals

When people have a goal in front of them, they immediately become more motivated. Working towards nothing other than a big collective goal at the end of a big project can be tiresome for most. You’ll know the feeling yourself. You’ll also know that completing even the smallest challenge feels good and makes you want to hit your next target in order to get the same feeling. Perhaps you could give them little daily or weekly goals to hit. 

Don’t Pile On Pressure 

At some points in our professional lives, we’ll hit certain times where we need to get our heads down and ride the pressure. It’s not all of the time, though, so don’t make your staff worry all of the time. There are some people that thrive under pressure, but a lot of people crumble.  

Acknowledge Their Work

When somebody is working hard or getting their jobs done, it doesn’t hurt to recognize their efforts. Put yourself in their shoes: it would feel nice, and it would assure you if the person overseeing you told you that you’ve done an excellent job. 

Be Positive At The Right Times

As a boss, you’ll need to know how to behave at different times. It’s not something you are born with, it’s something that you learn over time during the course of your leadership development and evolution. If things go a little south, a lot of the time you need to put on that happy face and gee up the employees. How they’ll behave will be based on how you behave – you are the conductor, after all. 

Be Stern At The Right Times

As much as calm, cool and positive vibes are the go-to way of behaving most of the time, there will be times where you need to put your foot down and apply some seriousness. An arm around the shoulder doesn’t really work if someone is slacking off or misbehaving.

Growing Your Business – Considerations You Should Make

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We live in an exciting age – we can grow out little homes business incredibly fast now. We have the ability to grow our customer base exponentially with the use of social media, newsletters, online advertisements, and of course, personal engagement. How do you go from one person behind a computer to a team? Once you are ready to take that step, you can visit us at to help you figure it out. 

But, how can you make changes in order to give yourself the best shot at growing?


Many businesses will choose between targeting the market as a whole or target customers. You, however, will do both. While it is always prudent to know who your audience is in terms of:

  • Age
  • Location
  • Gender 
  • Income bracket
  • And how they access your point of sale (online)

You should always remember that there are more people you can turn into customers. It isn’t very often that a product will have a single demographic. So, consider this a challenge. Who else could use your products, and how will you market to them? Once you have an idea of who they are, you will be able to pin down the best medium to advertise to them in. 


Your minimum viable product is going to be your workhorse. People purchase it, the sales continue to pour in, and the margins are pretty good. However, in order to really start making more sales, you are going to have to offer more products – eventually. So, think about what would complement your current offering. People like choice (but not too much choice because of that paradox of choice situation) and more than 2 or 3 options are usually better. 

The easiest way to work out what else you should be offering is simply by asking your current customers what they would like to see. You are trying to satisfy those who buy from you now and expand to those who don’t. 

Once you think you have something, ask again. You always need to focus on supply and demand. If your customers are demanding a new product, then work out how to make that happen. 

Sell, Again

If your customers have experienced excellent customer service from you, purchased with ease, had minimal complications and generally a good experience, they are much more likely to come back and buy again. You have all the information you need at your fingertips already. Where did they visit from? Twitter? Facebook? How long did they spend, and was what they purchased on offer? 

Identify a group of customers who have roughly the same pattern and create a mailout. In the mailing, put in items slightly different from what they purchased – and if you have the scope, provide a discount code too. 

Growth isn’t always a fast process, it takes dedication, some time investment, and research into who your current buyers are. But, once you use the analytics you have to their fullest, you can maximize your sales and performance of critical products.

4 Areas To Outsource As A Small Business

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You may find it surprising to discover that even the most enterprising of businesses outsource from time to time. The key to outsourcing is to look at the tasks that take up the most time, your weaknesses and that are simple, mundane tasks. Outsourcing to professionals in areas such as creative, financial or other fields can result in a better quality end-product, and free up time and resources to put back into the company. 

Check out these four areas to outsource as a small business:

Content & Inbound Marketing

Long gone are the days where you were able to advertise using purely god word of mouth and flyers on walls and in shop windows. It’s all about the digital world and how we utilize it to our advantage. Small businesses must compete for customers through online and mobile marketing, which are undoubtedly better and more effective ways for companies to get seen by customers but they do take a lot of time and effort to get right. 

With the number of people searching for businesses using their mobile device or a search engine at a rapid rate, businesses should look to outsource their content creation and marketing to improve their company’s chances of being found by potential customers. The costs and time spent marketing should go down for small businesses who are inexperienced with this area if they choose to outsource. 

Think about outsourcing areas such as:

  • SEO-Search engine optimization.
  • Content creation – Blog posts, Website info and articles. 
  • Social media advertising – Instagram feed, Twitter posts and Facebook. 

Web Design

When it comes to present your business on the web to the entire world chance are you’re going to want to have complete control especially seen as this is the face of your business.  However, web design is another service to consider outsourcing as it means you can ensure you attract customers immediately and hassle-free, you will also have a technical person to refer to if anything goes wrong rather than spending hours sorting it yourself. 

There are both creational and technical components to web design and professionals in this service can work with you to find the right balance for these elements and meet your wants and needs for the site. 

Think about outsourcing these web design areas:

  • Designing and building the background dealings of your site. 
  • SSL Certificates.
  • Databases.
  • Hosting for the website- unless you want to host your own server. 
  • Coding HTML/CSS- although it’s handy to know a little bit about this. 
  • Troubleshooting tech issues- IT services will be able to help set up and maintain software and programs you have.


This is yet another area that most businesses outsource and if you’re not already it should be one of the first that you look in to. Yes, it’s ideal and wise for you to be on top of your accounts but this doesn’t mean you need to spend all the time doing it. Merely communicating with an accountant who is looking after your financial paperwork will be sufficient. 

Think about outsourcing these accountancy areas:

  • Payroll management – a month-end job that will free up a lot of time. 
  • Bookkeeping- hand over any expenses reports and let them deal with them.
  • Overseeing cash flow

By outsourcing these types of services, small business owners have the time to spend on growing their company instead of being frustrated with tasks that take expertise and are time-consuming.

Are there any areas that you outsource as a small business already? Please share them below.

What To Look For In Prospective Employees

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A business is only as good as the team running the show, and as the business owner you need to make sure that that team is the best you can put together. That means knowing what it is that you want in your employees and knowing where to find the right people. Both of those can be very difficult, and you will probably find that it is often a case of trying to ensure that you can work on them if you are keen to find the right people. But one thing you can at least do is try to work out what it is that you are looking for in your employees. If you know what qualities you are hoping your candidates will show, it will make the whole process of hiring people so much easier, so it is definitely worth your while. In this post, we’ll take a look at some of the major things you should look for in your prospective employees.


The last thing you want is a group of people who don’t really care about what they’re doing, and come to work each day with no apparent vigor. What you need from your people is a sense of drive, the feeling that they really want to be there and that they are happy to give it their all and produce great work. The truth is that you can easily determine whether or not someone has drive early on in the recruitment process by the way that they act towards you and towards the whole process as they go along. If they are passionate and committed from the first, then you know that they are the kind of person who is likely to bring that same feeling to your business, and that could benefit your business greatly. Look for that drive whenever you are hiring people, as it is one of the most important things that you can possibly hope to have in your team.

Although there are many other qualities you might also want to look out for, this sense of determination and drive is something that is likely to persist, so it’s a good idea to make this one of the central bases of what you are looking for. If you do that, you are bound to fill your team with the right kind of people, and that will mean good things for your business generally. Drive is literally the driving force that your business needs, and the more people that have it, the better.


There is a good reason that employers will generally want their employees to be well educated. For one thing, it shows that they have the tenacity to see something through to the end: if you know that they have studied for a full degree from the likes of Norwich University, you know that they have the ability and determination to follow a project through to its completion, and that is a very good ability to have in your own team. But being well educated also inspires confidence in their intelligence, a quality which is absolutely always going to be important, especially if the work is likely to be mentally taxing. Put simply, you are always going to want to put educated candidates at the top of your list, compared to those with no or little education.

This is not to say that you should not give those with no education a chance. The level to which a person is educated is often the result largely of where they happened to be born and what kind of upbringing they had, and a truly inclusive employer should make a point to seek candidates of all backgrounds. You might find that someone with no education turns out to be the perfect candidate, and you should certainly keep yourself open to that. But also remember that you should look out for a good education, and when you see it on someone’s CV, you know that it is a pretty good sign.

Interpersonal Skills

The person you hire to work in your team is going to be interacting with you and other people on a daily basis, and you need to be as certain as possible that everyone is going to get along. That does not mean that you should filter people out based on their personalities, but it does mean you should make a point of seeking those people who at least have some basic interpersonal skills which they can bring to the workplace. This is a simple case of ensuring that they are able to speak to people, that they know how to operate in the workplace in a way which benefits everyone, and that they are not overtly rude or aggressive and so on. You can generally determine all of this during the interview stage, and it’s really just a case of watching them closely and using your instincts and common sense to determine whether or not they have these skills. Someone with the proper social skills is likely to be better to work nearby, which is hugely important if you want your team to operate well.

Positive Attitude

Nobody wants there to be a hugely negative force in any team. You will generally want to fill your office with the kind of people who are going to bring a positivity to things, and so that too is something to look out for when you are interviewing candidates. If their presence generally makes you feel positive about your business, then that is a very good person to have around, and you will find that you probably want to hire them, providing that they also tick the other necessary boxes. Whereas, someone who makes you feel down won’t really be a good force to have around, and you are unlikely to want to hire them in the same way.

As long as you are aware of these things, you should know what kind of person you are looking to hire into your team.