Tips for Starting a Business in the Healthcare Industry

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If you want to start a business in the healthcare industry, then you may be very excited to see what lies ahead. You might feel as though your business has so much potential and that you are also able to give care to those who need it the most. If you want to get the best result out of your healthcare business or if you want to make sure that you are giving your business the best chance of success then you can find out everything you need to know, right here.

Market Research

Hiring a good marketing team is always a good idea. You have to make sure that you work with them and that you analyze the outcome of any research you do. This will help you to pinpoint any specific healthcare requirements that you need to meet, and it will also help you to get a much better idea of what your patients need from you.

Choose your Investors Wisely

Investors really are the backbone of your business. Your service partners have to be on the same wavelength as you are. A business partner should share the same vision as you and they should also come up with ways to help you beat your competition, If you foresee some kind of conflict with your investors or even your suppliers then you need to make sure that you sort them out in the initial stages. If you don’t then you may end up experiencing even more problems at a later date.

Be in the Know

The business of healthcare is always evolving. If you lose track of the developments which have happened, then you may end up losing out on your dreams as well. If you want to help yourself here, then you need to identify the trends and keep with them. The more innovative you can be, and the more open you are with new technologies, the more you’ll be able to come out on top.

Check Out Your Limitations

You have to understand the main reason why so many start-ups fail. You need to make sure that you don’t try and surpass the scalability of your company. If you run out of money, then you may find that you end up bringing your business to an early end. Knowing your budget will really help you out here, and so will creating a business plan. You have to know how much money you have for each part of your company and you also need to forecast your future income as well. This will help you to budget and it will also help you to be more confident. If you need to buy furniture for your healthcare business and need an affordable supplier, then Crown Furniture might be able to help.

Investments

Another thing that you need to do is make adequate arrangements for your investments. You need to make every effort to derive the right expertise and you also need to make sure that you are aware of any complexities that might be involved in the trade. If you don’t then you may end up compromising your business model and this is the last thing that you need.

Mistakes To Avoid When Outsourcing

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Outsourcing involves paying another company or an individual that is not an employee to carry out a task for you. Popular examples of tasks include accounting, shipping, marketing and cleaning.

It can be cheaper than hiring in-house staff and you often get the benefit of hiring experts. However, outsourcing can go disastrously wrong if you don’t pay attention to what you’re doing. Here are just several major mistakes to avoid when outsourcing.

Going too cheap

As with anything in life, you get what you pay for. While outsourcing can be cheaper than hiring full-time employees, you don’t want to go too cheap. The likes of Fiverr have plenty of cheap services that you can hire for as cheap as five dollars, but you’re usually paying an amateur who may not always be able to deliver. Being prepared to pay a little more will ensure that you hire a professional.

Not researching into reputation

It’s always worth doing your research into a company’s reputation before outsourcing them. Many companies will have information about their achievements on their site such as this Barr-Nunn Trucking Mission. This can help you determine how experienced a company is before you take them on. It’s also worth reading online reviews left by other customers. If a company has lots of one and two star reviews, it’s usually a sign to steer clear.

Not keeping up communication

When hiring someone in-house, you have the benefit of being able to keep communication on everything that is going on. When you outsource a company, you may have to send emails or ring up to check on progress. The best companies will keep you updated along the way so that you don’t have to check up on them. However, some companies and individuals may not offer any communication unless you contact them. Don’t assume that everything is going well just because they haven’t talked to you – there’s always a chance you could have been forgotten or that they may be trying to cover up a disaster. That isn’t to say that you should phone them up every hour – just make sure that you don’t go weeks on end with no communication.

Outsourcing too many tasks

Outsourcing too many tasks can end up being a difficult juggling act. You need to be able to keep track of everyone that you’re outsourcing. On top of this, you need to be able to afford it – the more you outsource, the more money you’ll be spending. Prioritize the tasks that you’re not skilled at or that are extremely time-consuming and take on any other tasks yourself. Just because you can outsource a task doesn’t always mean that you should – outsourcing a company to answer the phone can be convenient, but if you don’t get regular phone calls is it really worth it?

5 Essential Components in Every Productive Workplace

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When you run your own business, time is money. And you can only hope to be profitable if you squeeze the potential out of every single minute your doors are open. That’s why you’ve worked hard to assemble an all-star team of smart, dynamic, imaginative and highly motivated employees. But even the best of us can find that our productivity flags when we have to work in an environment that’s not conducive to productivity. Whatever the nature of your startup, your workspace plays a vital role in getting the best out of your team all day, every day.

With that in mind, here are some essential productivity-boosting components that you’ll find in all optimal workplaces…

Natural light

Harvard Business Review calls natural light “the ultimate office perk” and there’s no denying the effect it can have both on productivity and employee morale. When we have access to natural light it affects our mood much more positively than yellow or fluorescent artificial light. What’s more, natural light means a view. And when we can see trees, grass and plants it helps us to feel calmer, more focused and happier making us more productive. 

Healthy food

You wouldn’t expect your car to run on cooking fat. You wouldn’t try and charge your phone by leaving it in direct sunlight. Yet too many of us think that we can get the best out of our employees by putting the wrong fuel in their bodies. 

So many workplace vending machines are chock full of high-calorie, low-nutrient processed foods. Serve your employees something fresh and loaded with nutrients. Think “more plants, less of everything else” and you can’t go far wrong. Here are some of the best foods for sustained productivity.

Cleanliness 

It’s not impossible to be consistently productive in a workplace that is dirty, cluttered and untidy, but it’s certainly challenging. Thus, any steps you take to make your workplace easier to clean is a bonus. From equipping employees with desk tidies to laying down easy to clean epoxy floor coatings and getting your AC unit serviced regularly, it’s up to you to sustain a clean and tidy working environment.

Cleanliness not only helps the mind to stay focused, it also reduces the chance of employee absenteeism due to the illnesses that can develop in unclean working environments. 

Efficient storage

When employees struggle to gain access to the equipment they need it can slow them down significantly. We’ve all known that mad dash from office to cupboard to the boss’ office just to try and find a single ball point pen that works. Invest in efficient storage solutions and make sure everything is clearly labelled so that employees always have access to whatever they need to do their jobs well. 

Plants

Finally, who could forget the natural mood boosting power of plants? Plants help to bring the outdoors indoors. They oxygenate your workspace and lend not just aesthetic beauty but a feeling of peace and calm. Here are a list of some of the most effective productivity boosting plants that deserve a space in your business.

Is It Past Time You Implemented Times New Roman Into Your ECommerce Efforts?

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Every eCommerce company on the planet knows that website design and content matter. This is old news that’s appeared in nearly every piece of business advice for the past five years or more. But, while you’re distracted taking care of text alignments and describing your products in fewer words, one key aspect of design may still be falling by your wayside.

As you might be able to guess from the title we are, of course, talking about website fonts. While an outsourced design company will call you out here in seconds, your in-house efforts may be fully convinced that Comic Sans or some other outlandish ‘trendy’ font is the best thing for appealing to your millennial audience.

But guess what? Times New Roman and its straight-laced counterparts are and always have been go-to fonts for professional purposes, and implementing them on your website could be the missing key for appealing to the broadest audiences. 

If you aren’t convinced, keep reading to find out why your funky fonts might not be pulling conversions the way you expect. 

Customers are struggling to understand your products

Some fonts are just outright impossible to understand. That bubbly typeface may look the part, but remember that design is predominantly about conveying information. If people are clicking off your site in seconds or failing to convert despite initial interest, there’s a significant risk that they don’t understand your font, and thus your products. By instead turning to a more traditional font option, you can guarantee that everyone who comes to your site can read the product descriptions you took so long perfecting

You’re falling foul of compliance

Surprising as it may seem, difficult to read fonts could also leave your site short of compliance. That’s because ADA site compliance dictates that every website is accessible, even to individuals with sight issues. Ultimately, alt-text and even audio descriptions are key here, but font plays a part. If you don’t use readable fonts that everyone can grasp, you aren’t an inclusive provider. As well as limiting your audience, this could see you facing legal action if a court deems it as discrimination. 

You’re struggling to maintain professionalism

There are a whole host of reasons why companies struggle to reach the levels of professionalism they’re aiming towards, but believe us when we say that a ‘fun’ website font can most definitely be one of them. After all, how can customers take you seriously when you’re using comic typefaces or bubbly text choices? As much as you think it looks ‘cool,’ there’s more chance that these additions make your site look like a five-year-old designed it. By comparison, straightforward fonts like Times New Roman are crisp, clean-cut, and, ultimately, professional at all times.

Turning to more traditional fonts can sometimes feel like stepping away from your funky brand image, but trust us when we say that this is always a step in the right direction. It should undoubtedly see business soaring in a way that it merely hasn’t until now.

Minimizing Risks For Your New Business

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It has never been easy to manage a successful business, but today’s startups face a raft of new challenges. Setting up a new venture is a risky step, and there are obstacles lurking around every corner. The good news is that being aware of potential risks and taking steps to protect your business can make all the difference. Here are some of the most pressing hurdles to think about and some tips to help you keep your business afloat

Feedback and reviews: protecting your reputation

Today, customers don’t just expect to buy a high-quality product. They’re also concerned about service and experience. As a business owner, it has never been more crucial to impress clients and to go all-out to ensure every individual receives first-class service. Reviews and comments can go viral in a matter of seconds, and even the smallest business can make the headlines for the wrong reasons. Word of mouth has always been an important and influential marketing ploy, but with social media and Internet sites dedicated to reviews, other people’s opinions count for everything. If you receive a bad review or a negative comment, contact the individual in question and discuss the matter with them. If you made a mistake or you let that customer down, you can take steps to rebuild the relationship and limit the damage by offering an explanation, issuing an apology and providing some form of compensation.

Cybersecurity: reducing the risk of cybercrime

Cybercrime is one of the most dangerous threats to modern businesses. We often see high-profile breaches and attacks in the media, but all companies are vulnerable without the right security measures in place. If you’re preparing to launch a new venture, it’s crucial to make sure that your systems, networks and devices are protected and that you employ measures to shield sensitive data and files. Embracing innovations like remote browser isolation and providing your staff with training and access to password-protected networks can help to reduce the threat and ensure your reputation remains intact.

Legal issues: being aware of your responsibilities

When you establish a new business, there’s a huge amount of jobs to tick off the list to even get off the ground. One aspect you should never overlook is the legalities of running a company. If you employ people, for example, you should be aware of your responsibilities in terms of employee rights and contracts. You’ll also need to work with legal experts to protect your intellectual property and make sure you have a thorough understanding of the structure of the business and how ownership works. Your company should be registered and everything you do should comply with the relevant laws and guidelines.

Launching a business is a difficult task, which involves spinning multiple plates and swerving hurdles and bumps in the road. You can’t avoid every crisis or avert every issue, but it is wise to be wary of common threats and to have procedures, policies and plans in place to protect your venture as best you can.

3 Sure Fire Ways To Protect Your Business Assets

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As a new business, you might feel overwhelmed by the sheer volume of tasks to do before you launch. The majority of these will be reliant on your finances. Funding is a critical factor in the success of your new venture, so it makes sense that this will take up much of your time. However, equally important is the data and assets that your new business produces. If this falls into the wrong hands, you could be left with a massive infrastructure failure as well as compromised confidential data. Instead, you need to construct a policy that will help your startup to hit the ground running with all data and information protected. Take a look at these simple ways to protect your business assets.

Training

If you have a new team of staff it’s crucial that they are aware of the importance of being safe and secure online. All too often, a piece of malware or adware will be unleashed onto your network because a member of your team has opened a dodgy looking email attachment. Don’t just pay lip service to training and actually get some pros in to highlight simple strategies that all of your staff can take to prevent human error causing cybersecurity threats. Ensure that your staff understand the importance of changing their passwords regularly. Make sure that they only ever access the most confidential data in the office rather than over an unsecured network at their favorite coffee shop. And always have a process for reporting online incidents that all staff should be aware of.

Paper

Most office based businesses try to be a little greener nowadays. The need for document hard copies is diminishing, although you may still need master copies for your filing cabinet. Any documents that you do need to print off need to be disposed of in a secure way. If these documents have customer addresses or financial details on them, you cannot simply send them out to recycle as they are. They could easily slip into the wrong hands. Instead, consider utilizing a company that specializes in paper shredding services. These companies will have pricing plans to help with your ongoing shredding needs, meaning that you never have to worry about the integrity of your asset protection measures.

Cybersecurity

Most threats are of a cyber nature. In the twenty first century, hackers and rogue nation states have become adept at causing chaos for even the largest companies in the world. Although your venture may be much more modest, you could still fall victim to a ransomware attack. Ensure that you have a strong anti-virus software on your network, that you utilize cloud storage and that you back up your systems regularly. Should the worst happen and you find yourself tackling a piece of ransomware, you can still trade and carry on because you have backed up data.

As a new business, you will be nervous and excited about what lies ahead. Follow this guide and ensure that you protect your business assets.

10 Recession-Proof Startup Ideas

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When it comes to starting a new business, you will no doubt want to choose an industry or niche that has the best possible chance of making a profit. While most business ideas fall under that category, one thing that entrepreneurs don’t always consider is the economy. What happens when there’s a new economic recession? Will your new business survive and make it to the other end unscathed, or will it crash and burn?

As you can appreciate, few people want to have a business that will fail during the first sign of economic doom and gloom. So, with that in mind, if you’re thinking of starting a new business venture soon, take a look at these ten recession-proof startup ideas for some inspiration:

1. Accounting Services

There is no denying that service industry businesses are less likely to fail during an economic downturn. One such example is accounting services. If you’ve got previous experience of working for an accountancy firm, and you hold some relevant degrees and qualifications, an accounting services startup business is a great idea.

Why does such a business niche make sense? The answer is simple: most businesses need a professional to manage their accounting and file the right returns with their local or regional tax offices!

2. Construction Products

Did you know that even during a recession, the construction industry is still turning a profit? That’s because there will always be a need for new homes, commercial and industrial premises. Plus, there’s always a demand for property renovations and refits. As you might imagine, such service companies rely on building construction products to facilitate the development of new properties or the improvement of existing ones.

So, why should you set up a business supplying those firms with the raw materials and tools they need to get their projects completed? You’ll never have any “quiet” periods because you are supplying essential products.

3. Bulk Food Wholesaler

When people need to purchase groceries, they will usually do so at their local supermarket. But, when those supermarkets or similar businesses need some stock to fill their shelves, they will often buy from a food wholesaler. As a bulk food wholesaler, your business will help to supply those other businesses with the food products they need for retail consumers.

It won’t just be local and regional stores that will buy their food products in bulk from you. Other businesses and organizations will also do that to keep food available for cafes, event catering, and food market stalls, to name a few examples.

4. Debt Collection Agency

Do you have previous experience in a credit control environment? If so, another example of a recession-proof startup idea is a debt collection agency. As the name suggests, their job is to work on behalf of their clients (other businesses) that are owed money from their customers.

There are many reasons why customers may not pay their bills on time (or even at all). As a debt collection agency, part of your job description is to be a detective and find those customers and request payment for your clients.

5. Auto Shop

Even amid a recession, individuals and businesses still need to have their vehicles maintained. As most people don’t have the skill or inclination to service and repair their cars and trucks, they’ll pay an auto shop to do the work for them.

To start an auto shop, it makes sense to lease an industrial unit that offers plenty of space for vehicle storage and repair. You will, of course, need to invest in the tools and equipment to work on each customer’s vehicle. But, those costs will soon get recovered – even when there is a dire economic outlook in the country.

6. Virtual Assistant

Are you looking for a recession-proof startup business idea that you can run from home? If so, a perfect idea for you is a virtual assistant business! In a nutshell, you would remotely provide business support services to your clients. Examples of the types of services you could offer include call answering, mail scanning, and forwarding, data entry, and even marketing.

You can provide administrative support to individuals like CEOs, entrepreneurs, or even for whole businesses. What’s more, you can work with more than one client simultaneously so that you’ve never got any unpaid idle time.

7. Virtual Tutor

Another startup business niche you can do remotely is virtual tuition. Put simply, a virtual tutor is someone that provides tuition services to students via video conferencing software such as Skype or Facebook Messenger. You can also offer your services via email, text message, and social media.

It’s a brilliant recession-proof business startup idea for those with a strong educational background. What’s more, it gives you flexibility in that you can fit your work around your lifestyle.

8. Security

The sad truth about today’s society is that crime is always prevalent, even in areas where people might consider low or even no-crime zones. As such, individuals, established businesses and organizations wish to take steps to protect their properties and assets. One excellent way to solve that problem is by hiring private security contractors.

As a security company, you’ll provide the resources to help secure the properties and tangible assets your clients expect you to protect. There will always be a need for private security contractors, especially in tough economic times where people, through sheer desperation, turn to a life of crime to pay their bills.

9. Thrift Store

Most individuals, both in deprived areas and otherwise, are always looking at ways to make their money stretch further. One way to do so is by browsing thrift stores for cheap secondhand goods like clothing, electronics, and children’s toys.

While some thrift stores are run by charities, others get operated by entrepreneurs that also seek to make a contribution to their local communities.

10. Website Design

Last, but not least, another work-from-home startup idea that is recession-proof is website design. One of the biggest advantages of such a business is you can target a global audience from the comfort of your home. Even if your home country is in the midst of a recession, you can target clients in more stable areas of the world for custom.

Good luck!

What Should You Do Before Buying a Business?

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Buying a business can be a great way to get started in business without having to grow a company yourself. You get an existing company that already has all of the necessary elements in place, so you can get to work with running the business right away. If you’re thinking of buying a business, there are some things you might want to do.

Weigh Up the Pros and Cons

While there are many benefits to buying an existing business, there can also be a variety of disadvantages. It’s important that you know the good reasons for buying a business but also why you might need to be wary about doing so.

Understand the Process

You don’t want to start buying a business without understanding how it works. You need to know the practicalities and legalities so you understand the ins and outs of what buying a business entails. Having practical and legal help will ensure you get it right.

Know What You’re Getting

You need to know what exactly you’re buying, especially when making a purchase as large as an entire business. What are the physical assets that you will receive, as well as the intangible assets that will be included as part of the business.

Get Your Money’s Worth

When you’re putting your money on the line, you don’t want to spend more than you need to. You should get what you pay for, and ensure you’re buying something valuable. Understanding the value of the business you’re interested in is essential.


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Fewer Words, More Meaning–a Marketing Secret That All Retailers Must Know

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In the world of marketing design, less will always equal more. People don’t like to see heavy adverts with too many words and loud pictures that make it difficult to read anything, hence why many marketing strategies revolve around fewer words, more meaning.

What are the benefits of using fewer words?

Regardless if you’re scaling up your business or trying to get started with your first products, there are a lot of different benefits to using fewer words in your marketing materials.

  • Less reading means less chance of customers glossing over your marketing materials and forgetting it.
  • Fewer words mean more interesting catchphrases and company messages that stick in the minds of customers.
  • Having a smaller company message means it can be fit on more branding materials since it takes up less physical space.
  • A more meaningful message in fewer words means that more thought was put behind your brand message
  • People hate reading stuffy sentences with pointless words and corporate nonsense

It all comes down to making your marketing materials more down-to-earth and easier to understand. A lot of companies tend to use long sentences just to convey something that could be shortened to a few words. By being more direct with your audience, you have a much better chance of actually getting through to them and affecting their purchase decision or making them a long-time customer.

Trying to sound smart by stretching out text and adding lots of jargon doesn’t make you a better business, it only alienates your audience by making it more difficult to branch out and attract more people. If you’re serious about growing your business, you’d be better off avoiding stuffy language and look for ways to simplify your marketing.

How to take advantage of less is more

There are a couple of ways to implement a less-is-more strategy in your marketing.

First, make sure that you’re using high-quality sign supplies for your store. You want large, colorful signs that show off your message, but you also want them to be resistant to the weather while also being easy to clean. This will ensure that your message stays there and doesn’t get worn out over time.

You also want to think about cutting down useless words that don’t help with a message. For instance, your customers don’t really want to know why there’s a sale going on, they just want to know that things are discounted. That’s why many business owners just use a sign that says “SALE” instead of “Seasonal Sale, Everything Must Go!” or something similar. Let your audience know what they want to know.

When it comes to flyers and more detailed marketing materials, pictures can tell a thousand words–literally. Make sure you’re using plenty of images and cut out any fluff. Don’t explain loads of background information about the products, just write about what they are, why your audience might buy it and why you’re the best option for their product and service needs.

Professionalize Your Start Up in Six Simple Steps

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Every entrepreneur has had that nervous feeling during the launch period of your business. You feel like an imposter; why would anybody buy my products? It takes a while to feel like you fit in in the world of business, but it does get better. All you need to do, is find a way to professionalize your startup so you feel more legitimate. Whether you’re looking to improve your leadership skills or spruce up your office space, there are a number of ways in which you can professionalize your business for the better.

1. Invest in an Office Space

If you’re ready to take the leap and build your own office environment, now is the perfect opportunity. Renting or buying a cheap space and sprucing it up yourself is a savvy plan, as you can decorate it however you like. Consider commercial window and door repair if your entrances or windows need a little extra attention. Nothing screams “professional” like a brand new office that’s not your bedroom!

2. Purchase a Business Phone Number

You may not have the funds to fully commit to an office space, so why not buy a business phone number? You can purchase a professional address or number for a small amount of money per month. This will professionalize your business instantly and give a good impression to your customers right away.

3. Hire a Branding Expert

Every new business needs a clear brand message, so consider a branding expert to help you get started. From logo designs to brand messages, they can help you get started on something that will appeal to your target market.

4. Focus on Your Website

A smooth and professional website is one of the only ways in which you can make a sale. If your consumers click off your website in a confused state, it’s likely they won’t return anytime soon. Make every stage of your website crystal clear so you come across as professional as possible.

5. Take on Your First Employee

Hiring your first employee is a big step and it may seem far away at the moment. However, this will give your business a true professional vibe through and through if you have a team of qualified and helpful people ready to serve your target audience.

6. Start a Blog

When your business has a blog it becomes a powerful tool to establish yourself as an expert in your field. You can talk about trending topics, open up discussions and showcase your skills in an attractive online format. When you produced valuable content to your audience they will begin to trust you.

If you work your way through this list of start up must dos you will soon feel much more confident in your own work. Being a business owner is all about your mindset, especially when you’re new to the game. Smartening up your strategies and legitimizing your brand will go a long way in the initial months and years. You want your future clients and consumers to trust you completely, so this will help you to gain that quickly and organically.