How Much Is Cybercrime Going To Cost Your Business?

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One of the biggest threats to businesses is cybercrime. Every minute, $2.9 million is lost across the world due to cybercrime. 

Every year, figures rise. 

But if you’re not making cybercrime protection a priority in your business, then you are sleepwalking into some worrying situations. 

Every day your business will come under attack. Whether that is through attempted brute force attacks, phishing attempts, or ransomware, you need to be aware of the threats and protect yourself. 

How much is cybercrime going to cost your business? 

Let’s discuss how you can invest in making sure it doesn’t cost you anything at all. 

Bring in an IT Services Company 

If you’re not sure what you are looking for when it comes to identifying weaknesses in your systems, then it could spell disaster

The best thing that any business can do is to bring in the services of a specialist IT managed service provider. 

An example can be found at Your systems will be watched 24/7. If there are any signs of vulnerability within your infrastructure, your managed service provider will fix the problem. 

There are many managed service providers who will help you with specific concerns relating to your sector. For example, in the healthcare sector, HIPAA compliance is essential, but having an IT services provider who understands the regulations and threats will be very useful. 

Know the Enemy 

What do the cybercriminals want from you? Do you have a big database full of customer email addresses and passwords? Do you hold customer’s bank details, social security details, date-of-birth, or address details on file? Or, are you a major company that might have a lot of money in the bank?

Cybercriminals will target your business to either steal any personal data you have on file or to exploit your business financially. 

Understand how much of a threat businesses in your sector face. 

Carry Our Audits

Get into the routine of going through your entire company and analyzing how you use your IT systems. 

Look for how your team interacts with your systems. Are they taking care not to expose their passwords? Are passwords changed on a regular basis? 

Look at former employees that had system access. Have they had their accounts terminated? 

Team Training 

Very often, cybercriminals find success because they manage to easily steal valuable login details from employees. 

An email from a recognizable brand name asking your employee to go and log into their account will often prompt them to do this. But phishing scams use fake websites to acquire login credentials. 

Once a cybercriminal has your employee’s login details, they can just walk straight into your system through the front door. There will be no alarm bells going off because the system will just show a legitimate login. 

Investing in team training on cybersecurity is vital. Make sure that all of your employees are aware of how phishing scams and ransomware work. Reiterate these messages on a regular basis.

How Your Business Can Stay Ahead During This Pandemic

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As coronavirus continues to spread around the world, business owners and managers are preparing for a long period of recovery. With normal operations suspended or greatly reduced, the effects of COVID-19 will be felt throughout every industry. However, there are a variety of innovative ways you can safeguard your business against the long-term impacts of the pandemic…

  1. Adapt to different delivery methods

Businesses that already operate online will be well-primed to continue delivering services to customers. For companies that rely on face-to-face interactions or bricks and mortar stores, however, things will be trickier. To overcome the barriers your business faces, explore alternative delivery methods to ensure your customers can still access your products and services. 

Adaptability is a valuable trait, and, in these testing times, your business has a chance to show just how versatile it can be. Restaurants switching to subscription-style food deliveries, theatre groups hosting online performances and teachers delivering lessons in real-time via the internet are just a few examples of how you can adapt your operations to continue trading, despite the disruption to your business. 

  1. Diversify your product range

Coronavirus is affecting every sector but it’s having a varying impact. While some industries are effectively on hiatus, others are under immense pressure to increase their output to serve local, national and global communities. 

Depending on your set and facilities, you may be able to modify your processes to join in the effort to overcome COVID-19. If your company has its own production line, for example, the addition of sanitary tubing may enable you to start manufacturing products and equipment for the medical or food and drink industry. By diversifying your product range in this way, you can continue to operate and deliver extremely valuable support when it’s needed most. 

  1. Consider the long-lasting impact self-isolation has

As people are either encouraged or required to stay at home, the way we live, work and interact is changing. With an increasing reliance on technology, remote working facilities, at-home entertainment, and delivery services are in higher demand in ever before. However, don’t assume that things will ‘return to normal’ following the outbreak of coronavirus. 

Instead, take the time to consider how this period of self-isolation and ‘lockdown’ will change your customers’ behaviors. By doing so, you can get ahead of the curve and begin to tweak your business operations to satisfy your target audience in a post-coronavirus environment. 

Keep Your Company Operational Amidst Coronavirus Outbreak

Depending on your specific location and the nature of your business, you may be prevented from trading as normal while the coronavirus outbreak continues to wreak havoc. Many firms considered ‘non-essential’ are being asked or instructed to close until further notice, for example. 

If you’re prevented from trading as normal, this doesn’t prevent you from modifying your processes to continue operating. Furthermore, you can still safeguard your business by planning your return to standard trading. With a compassionate outlook, patient perseverance and creative solutions, your business can continue to serve its customers during these unprecedented and unpredictable times.

Smart Ways To Shield Your Business From Disaster

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Protection! That is what your business needs, otherwise you could see all the effort, time and money you put into it come to nought. Want to know which kind of protection that is best? Just keep reading the post below. 

Data loss 

Businesses that run without IT are few and far between in today’s market. What that means is if you are to protect your business from disaster, you need to minimize the risk of data loss. After all, many of a company’s most valuable assets such as leads, content, concepts, and professional systems are all online now. Something that means if you lose them or have an extended time where your employees cannot access them, your business will grind to a halt. 

Happily, safeguarding against the disaster of data loss isn’t as hard as many think. In fact, the best way of doing this is to recruit the help of a specialist like the one you will find at because they can offer you a  reliable data backup solution. Something that means all your valuable data is protected against hackers and scammers, and technical failures as well. 

PR nightmare

Another common disaster that a business can go through is one of bad PR. In fact, because our companies operate in such a connected environment, even the smallest criticism, unhappy customer or minor scandal can be blown up into a disaster.

Fortunately, there are several actions as suggested at you can take to minimize the risk of a PR nightmare. Perhaps the most important one is to effectively vet your employees and suppliers before you work with them. While the second is that you put company-wide policies in place that prevent harassment, abuse of those that work for you. 

Finally, you may also like to try a reputation management service. The reason being as they can provide you with easy to manage alerts whenever your business is mentioned online. Even if you are not actually tagged in the post. Something that means you can stay on top of things and deal with any bad press before it sets values. 

Fall in the market/demand

To some extent, all businesses are dependent on how well the market in which they operate is behaving. Of course, that is excellent news when things are up, but it has the potential to result in disaster when things take a downturn. A situation that there is much anxiety about currently. Due to the reduction in demand for many products and services because of the COVID-19 crisis and associated lockdown. 

Sadly, safeguarding against market and demand fluctuation can be one of the most challenging things to protect your business against. Although there are some steps such as the ones listed at that you can take. With the one that is particularly important being to make sure that you don’t overextend your markets. That is you only expand when there is a proven need for your product. Otherwise, you could incur costs that will quickly become unsustainable. This being something that can easily lead to a disaster if there is a crash in the market.

Crucial Steps For Leading Your Company Out Of A Crisis

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When a crisis hits, you can wallow in self-pity or take action. Businesses that do the latter have a better chance of surviving Covid-19 and coming out the other side relatively unscathed. Of course, it’s easier to say you should act than it is to do, mainly because the starting point is never evident. You want to do something, yet you don’t know where to begin.

It’s a tale as old as time itself. Still, the fact it’s common won’t point in your company in the right direction. Instead, let the tips in this article do that. 

Below are the crucial steps to consider if you plan on leading your business out of a crisis.

Avoid Firing People

Liquidity is essential, especially if you’re a small or medium-sized enterprise. As a result, the labor bill is the first thing to be cut, which means laying off employees. However, while it may relieve the pressure now, this move will only put the company in a tricky spot in the future. Without physical employees, it’s almost impossible to create a comprehensive customer experience or generate leads and make sales. Nearly 50% of workers in the private sector are relying on businesses such as yours to maintain their employment, according to The ‘Small Business Workforce Stabilization Fund’ is available if you’re struggling.

Ask Customers For A Show Of Faith

Selling goods and services is going to be challenging for the next couple of months. So, you need another way to keep money coming in so that the company’s arrears don’t escalate out of control. In the US, and around the world, businesses are asking for a show of faith from shoppers. Broadway, for example, said theater-goers should continue to purchase tickets or gift cards., on the other hand, is reporting that restaurants in Seattle’s Chinatown are offering discounts if you can prove you shop at local stores.

Plug The Gap In The Market

Finding a niche in a crisis such as Covid isn’t easy as everything is specialized. Still, businesses are doing their best to fill a gap in the market. ‘Uber Eats’ is probably the most popular takeout service in the country right now! is also a shining light of how to get creative during tough times. By upfitting emergency vehicles, such as police cars and ambulances, they’re helping to keep emergency services safe. And, which one of these institutions isn’t going to ask for extra security?

Do Something Memorable

Making a grand gesture is a long-term investment. When the chips are down is when communities must come together to help one another. If you are willing to do this, sometimes at your own expense, the public won’t forget your dedication to the cause. Whether it’s paying employees even if they aren’t working or offering discounts for medical staff, now is the time to invest in the community. After all, people will gladly return the favor when they finally have the resources.

Is your business in trouble? What are you doing to survive the current crisis?

Making Your Employees’ Workspace Practical and Comfortable

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Your employees spend a lot of their time working for you in whatever commercial premises you provide for them. Often, this space is an office. Now, bearing in mind that the majority of your staff will spend at least eight hours a day, five days a week in this location, it’s a good idea to make sure that it’s practical and comfortable. It’s the least you can do as an employer. At the end of the day, these are the people who form the backbone of your company. They’re the individuals who keep things up and running. They generate the sales and interaction that boosts your profits. So, prioritize their needs and do your utmost to achieve top quality office goals. Here are a few steps you can take to achieve this.

Choosing the Right Office

If you’re in the process of choosing your first office or you’re planning on moving offices, take time to make the right decision. Ideally, you should opt for somewhere that has more than enough space (rather than being cramped), a building with plenty of natural light (which looks nicer and boosts your employees’ productivity) and preferably somewhere that’s either a central location or has good public transport links (this will improve your workers’ commute). It may take a little time to find the perfect spot at a reasonable price, but once you’ve settled in, your company could remain there for years. So, it’s worth making it the right fit the first time round.

Making Alterations to Your Office

If you’re not planning on moving but own your office space or can strike a deal with the owner in order to improve upon the office space, there are a number of changes and renovations you can carry out to help the space better meet your employees’ needs. You could have bigger windows fitted. You could have the space extended. You could have extra bathrooms added. You could alter potential hazards, such as unexpected steps or low ceilings. The possibilities are endless. Just make sure to use a high quality cleanup service like MC Janitorial to clear up any debris at the end of the work.

Invest in Ergonomic Furniture and Equipment

Sure, you’ll already be following health and safety rules. But immediate threats aren’t the only threats that your office can pose to your employees. You need to be aware of hazards that can worsen your employees’ health and wellbeing gradually, or day by day. This is where ergonomic furniture and equipment comes into play. Ergonomic furniture and equipment are specially designed to help your employees work in a safe and comfortable manner, reducing injuries like general sprains or strains and repetitive strain injury. There are plenty of options on the market, like ergonomic desks, chairs, keyboards, footrests and more.

These are just a few areas you can focus on. There are plenty more that can make all the difference to your employees’ happiness and wellbeing. So, don’t let the journey stop here. Always strive for the best for your staff!

Fun Ways To Build Employee Morale

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The world has gone a little topsy turvy, and we are all acutely aware of the state of things outside our front door. Your employees are currently working from home to keep your business going, and you are all trying to keep up morale – and it’s not going well. 

So, rather than focus on all the panic and fright in the world, why not think about the ways that you can get your business moving and employees feeling motivated once more? There will be a day the lockdowns are lifted, and quarantine is over, and that day needs to be met with something fun. Your staff are counting on you to still be there for them when this pandemic is over. With that in mind, you should take a look at our list of fun ways you can all enjoy spending time together once life goes back to normal.

  • Host A Sports Day

The idealists in all of us are hopeful of summer back to normal. Walks on the beach, pub gardens and BBQs are just a part of it. Every business should celebrate resuming regular activity with a fun day, and that can include a company sports day! Check out the personalized boards at and brand a corn hole board with your business brand and set up a range of mini sports to enjoy. A sports day is a great way to get the whole office laughing and relaxed in each other’s company once more.

  • A Pot-Luck Picnic

When the sun is shining, it’s an excellent idea to kick off the “back to work” feeling with something delicious, and that means food! Ask everyone to bring in a dish they cook (yes, cook) and have an outdoor picnic. If you don’t have an outdoor space by your office, head to the nearest park and bring blankets for all. Make sure people know that they don’t have to wear work clothes: it wouldn’t be the most comfortable for all.

  • Go For A Walk

Some business activities don’t need to be on site. You could get everyone together and arrange a hike! There are always challenges that can be done for charity, and it’s a great way to raise morale, get everyone moving and change the scenery. You’ve all been cooped up at home; a pleasant walk somewhere countrified is always going to add a little wind to your sails!

  • Dinner & Drinks

The very first day that you arrange to get back to the office is going to be a little disjointed. People won’t have seen each other for months on end, so a celebration is needed! Get the gang together and go for a meal (on the company, of course) and make sure to go somewhere with round tables so you can all see each other. Discuss how you are all feeling about the months that have just passed and let everyone air out their relief that it’s all over!

You need to get your staff happy – and now you know how to do it.

Using Your Downtime Wisely

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Whatever you do, there’s no denying that the world is vastly different than it was just a few short weeks ago. Much of the world is experiencing some form of lockdown, and many businesses have been forced to close their doors for the foreseeable future. Some are still going strong online, but even then, things are different. 

Whether your company is still functioning normally, now operating online, or you’ve had to close down, for the time being, things will be different. And you are probably looking for ways to ensure the current health crisis doesn’t affect you too much in the long term. 

While no one knows what the future may bring, now less than ever, there are some things that you can do while business might be quiet. To prepare for the next phase in the life of your business. Let’s take a look at some ideas. 

Keep in Touch

It’s more important than ever that we keep in touch with our clients and customers, but also with our team members. Communication is all that we’ve got at the moment, and utilizing it with emails and social media messages is a great way to keep relationships going, personally, and professionally. 

Check Your Equipment and Supplies

If you are still able to access your business, this can be a great time to check on your equipment and supply levels. Does any of your equipment need servicing or replacing? Are there any improvements that you would like to make? How are your supply levels? Do you hold too much stock?

Even if you can’t get into your workplace, think about upgrades like GPI fuel pumps, which could increase productivity and save time if your business uses vehicles. 

Get on Top of Your Admin

Admin might be the bane of your life. You might let it pile up until you can no longer justify leaving it. Well, this is the time to clear your in-tray, sort your filing and hit the ever-elusive inbox zero. You could even set up some more efficient systems for the future. 

Get Online

If your business is already online, you are hopefully using this time to update your website, expand your online store and build your brand. If you’re not already online, this is the perfect time to give your business an online presence. Get on social media, start selling on online marketplaces and launch an e-commerce store. 

Plan for the Future

There’s never been a better time to plan for the future. We don’t know when this will end, or when life will return to normal, but, we do know that it will end. So, make sure you are ready for action as soon as it does. Plan products and services that you want to offer, marketing campaigns and even new training plans. 

Take a Break

Yes, this is a great chance to build. But, that doesn’t mean that you can’t have a break, especially if you don’t feel your best. Give yourself a chance to get away from the business, and you may return feeling refreshed and filled with good ideas. There’s nothing wrong with a little lazy time.

Creating Emails That Appeal to Millennials

Provide your millennial customers with the email communication they want.

For many marketers, understanding millennials and their values can be a challenging endeavor. But when you consider that 35% of today’s working-class consists of millennials, you no longer ignore the need to market to their needs.

It’s very likely that you’ve hired a few millennials yourself — but the real question is have you adjusted your marketing to appeal to their wants and needs? Millennials are different than the generations before them and that means you need to market to them in a different way.

And that’s a true statement across the board. From investing in digital advertising to improving your email marketing, your marketing methods should keep the needs of millennials and generation Z in mind.

Whether you’re adjusting your cold email strategy or working to build trust and loyalty among your customers, there are a few things you’ll want to keep in mind. In this article, we’ll take a deeper dive into the things you’ll want to consider when using email marketing to reach the younger generations.

Here’s a quick look at what we’ll cover:

  • Why you need to approach email marketing differently for millennials
  • How cold emails can help you reach your younger customers
  • Why everything needs to be optimized for mobile viewing
  • The importance of building trust and loyalty among your customers

Millennials are on their phones at all times of the day. Whether they are at work or hanging out with their friends, the temptation to check their emails and messages is always there.

Why Approach Emailing Millennials Differently

Marketing to your millennial audiences is a very different experience than marketing to the generation before them. But you also have to consider the world we live in today isn’t the same as it was 20 and even just 10 years ago.

Younger generations have grown up with technology and are more connected than ever before. While that may send you into uncharted waters when it comes to reaching your audience, it can be an opportunity to increase your customer reach.

By reaching your customers via email, they can receive your messages and make a purchase from nearly anywhere. They could be at home, but they can also be at the park, hanging out with friends, or even at work. With the help of mobile devices, email marketing lets you reach your millennial customers where they are and at any time.

So if you’re ready to make the extra effort to reach your millennial audiences, keep reading for a few tips to win them over with email marketing.

Email is not a dying marketing tactic. In fact, millennials want to be reached via email in both a professional and personal setting.

Email Tips to Win Over Millennials

Email marketing is not dead, in fact, 63% of millennials feel that email is their preferred channel to communicate with retailers. That means that email marketing can, and does, still work to reach your younger audience segments.

Are you not seeing the email metrics you’d hoped to see when communicating with your customers? Here are a few tips to improve your email marketing and better connect with your millennial customers.

Cold emails are a method to reach out to new customers who have never interacted with your brand before. It’s a great way to reach potential customers, and it turns out it’s one of the preferred methods for Millennials.

Cold Emails Can Still Work When Done Right

The art of cold emails is not lost with this generation. In reality, millennials have stated that email is still the preferred way to reach them at work. That statement proves that cold emails can, and do, still work. It also means that a cold email is much more likely to connect you with a potential customer than a call cold every will.

If you’re thinking about using cold emails to reach your customers, here are a few things you’ll want to consider:

  • Connect with your customers on a more personal level, don’t make it sound like a marketing pitch
  • Find common ground and use that to build a connection
  • Quickly get to the point and let them know what value you can offer them
  • Along those lines, make sure your communication is clear and concise or you’ll lose their attention

Cold emails can provide you with direct access to your customers. It’s important to take the time to learn about each customer’s wants and needs, but can be a very successful email marketing tactic for Millennials.

Mobile devices are now one of the main sources of marketing consumption. Your customers are checking their emails, texting, and shopping right from their smartphones. If you’re not optimizing for mobile, you’re missing out.

Everything Must Be Optimized for Mobile

93% of millennials own smartphones. That means that nearly all millennials are utilizing mobile devices to check text messages, emails, and social media apps.

While it’s been a trend for years now, if you are not thinking in a mobile-first mindset, you’re missing a huge opportunity when it comes to the younger generations. In the digital world, we live in, you should assume that your emails are being read on mobile devices. That means that every single email you send should be optimized for mobile.

Here are a few quick tips on how to ensure your emails are optimized for mobile:

  • Keep imagery clean and simple, there’s no reason to go overboard
  • Responsive templates are a must and will allow your emails to appear correctly on any device
  • Write in short sentences and avoid long drawn out paragraphs
  • Don’t forget to consider that touch screens provide a different clicking experience than computers

Mobile optimization is extremely important in today’s marketing world. Even if you’re not focusing on your millennial and generation z customer base, it’s something that all humans are gravitating towards.

While you might not literally be pinky promising your customers, building trust is a big thing with millennials. They need to feel like they trust your brand and that you stand for something they care about.

Build Trust and Be Transparent About Brand Values

Don’t pretend like you’re something you’re not. Millennials appreciate companies that own their brands. You don’t have to create elaborate marketing schemes to grab their attention, you just have to be yourself and let your brand identify.

Millennials take their time when making purchasing decisions and seek out the advice of others through ratings and reviews. They often want to feel a connection and know what a brand stands for before committing to making a purchase.

Email is a great way to build that relationship and instill a sense of trust and loyalty with your customers. Through welcome campaigns and other targeted marketing tactics, you can warm up your subscribers and turn them into returning, loyal customers.

Email marketing is not dead. Your millennial customers want you to be communicating with them via email, you just need to know how to do it the right way.

Email is a Great Tool to Reach The Younger Generations

No matter what you read, email marketing is not going anywhere. In fact, it’s likely going to continue to be one of the best ways to reach your customers as the mobile world around us continues to change. Your millennial audience relies heavily on email marketing in both their personal and professional lives. If you have not optimized your emails to meet their needs, you’re missing a big opportunity.

These Steps will Help you to Drive Traffic to your Social Media Site

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Social media is a fantastic way for you to engage with your target audience. If you are yet to try it for yourself then now is the time for you to change that. There are so many social media users across the globe right now and the number is expected to rise even more by the end of the year. If you want to use social media as a means to promote your business then you can find out everything you need to know, right here.

Fill out your Profile

Think about it, what is the first thing that people see whenever they click your social media page? It’s your profile. It doesn’t matter whether it is the About section on your Facebook or whether it is your company page on LinkedIn because your profile will show visitors all of the information they need about your business. With social media now driving up to 31% of referral traffic, it’s safe to say that you can now start using it to your advantage. Make sure that there is a link to your site on every social media profile you have and also make sure that you do everything you can to try and capitalize on the amount of traffic you are getting.

Promoting Blog Content

You probably put tons of effort into writing content for the blog that you have, and it’s understandable that you’ll want the world to see your masterpiece. If you are concerned that you just aren’t getting the views that you want however then you should certainly be trying to use social media. If you can create and share 15 blog posts every month then you’ll get around 1200 new leads in general, and this proves that it is not impossible for you to get your content seen by the ideal customer. If you want more information about social media then just click the link.

Make your Content Easy to Share

If you want to make sure that your content is going viral then you need to encourage people to share it for you. Try and embed a social media tool and also make sure that you do everything you can to reward those who are actively getting your name out there. This could include trying to give them a reward for every time they share, like and comment on a post.

Push Brand-Related Content

Another thing that you can do is try and push brand-related content as much as possible. When you do, you will soon find that you are able to really increase your user engagement and that you are also able to help your customer to understand what your brand is all about. Brand-related content could be photos of your offices, team, new product launches or anything else of the sort. When you do things like this, you will soon be able to reap the benefits.

So follow the above tips to try and find out if there is anything that you can do to try and boost your social media page. It’s now easier than ever!

How to Utilize Email Marketing During a Crisis

Building email into your crisis communication program can help get the message out to your customers.

When crisis strikes, businesses need to be ready to address the issue and communicate with their customers. A quick response can help reassure the public that you are taking the necessary steps to resolve the problem with their needs in mind.

Does your company have a plan in place in the event of a crisis?

If your answer was no, you’re not alone. In fact, only 54% of companies have a developed crisis plan in place. But when you consider that 79% of decision-makers believe they’re only 12 months away from a potential crisis, that’s a big problem.

This means that many companies will find themselves unprepared when an unexpected event occurs.

Most companies believe that it’s not if a crisis will happen, it’s when. Business leaders should always be thinking of what potential crisis could occur and how the company will need to respond. Image courtesy of Management Help.

Here’s the good news, this doesn’t have to happen. You can develop a crisis communication plan that outlines how your company plans to react, communicate, and resolve a situation when it occurs.

And building in the use of email to reach your customers should be one of your top communication methods. There are a number of reasons why email is a great solution for crisis communication, but it needs to be done right.

In this article, we’ll take a look at why email is a great way to communicate with your customers during a crisis and a few tips to use it to its fullest potential.

Here’s a quick look at what we’ll cover:

  • Providing a quick response and addressing the issue head-on
  • Updating your customers on what actions you plan to take to address the crisis
  • Reviewing other marketing communication and determining what should be halted
  • Letting your customers know you care

4 Tips for Positive Crisis Email Response

Planning out your crisis response methods ahead of time will save you time and headache when an event occurs. Knowing exactly what steps to take and when will help provide a smooth process and keep everyone updated on the important details.

Using email to reach your customers during this crazy time is a great option. It is a quick and easy communication method that will allow you to reach all of your customers in one click. But if it’s done wrong, it could make the situation worse.

Let’s look at a few tips to help you plan for the best email experience during a crisis.

1. Respond Quickly and Address the Issue Head-On

When a crisis happens, you need to respond quickly and address the issue head-on. Waiting too long to address the issue can have a negative impact on your brand. You risk damaging your reputation and losing control of the information that is shared.

There are a number of things a crisis can affect your business, but for many, the company’s reputation is most impacted. Planning ahead and having a communication plan in place can help you respond quickly. Image courtesy of Deloitte.

A quick response will allow you to get ahead of any news or media that may be reporting on the situation. By doing this, you can share the correct information from the start and provide your customers with the details straight from the source.

Email is a great way to quickly generate emergency communication to your customers. Let them know about the situation right away by sending it directly to their inbox. Some situations may warrant more than just an email, but it should be one of the primary communication methods to address your audiences.

Here are a few reasons why you should respond quickly and be straight forward with your customers:

  • Not discussing the crisis could cause confusion or stress for your customers and employees
  • Other outlets such as the media could misinterpret the situation
  • You risk affecting your brand reputation by staying silent for too long

Having a plan in place and quickly responding to a crisis can make all the difference. If your company is going to recover from the situation, you need to have open communication from the start.

2. Tell Your Customers What Actions You’re Taking

The next thing you should be addressing is what actions you are taking to resolve the issue. While this may not be figured out during the first communication, you need to let your customers know you are working on a solution.

You need to be transparent about what steps are happening to mitigate or resolve the situation. Send emails that tell your customers, employees, and other interested parties exactly what steps you will be taking and how they will help resolve the issue.

Being unprepared for a crisis can be a costly mistake. Even just a minor IT security event can cost your business upwards of a million dollars. That’s why having an email communication plan with steps in place is so important.

Even just a minor event can cost your company a substantial amount of money. Plan ahead and act quickly to help recover some of those funds. Image courtesy of Bernstein Crisis Management.

While it can be difficult to predict when and what type of crisis may occur, having a step-by-step plan for many of the common types of crisis can help you prepare for an event.

Here are a few scenarios to consider having a crisis plan in place for your business:

  • Natural disaster
  • Environmental issues
  • Cybersecurity
  • Product recalls
  • Employee misconduct

Once the crisis has been resolved your communication should not stop. Continue using your email platform to share the next steps and company updates with your customers. It will let them know you have a continued commitment to their needs.

3. Consider Halting Any Other Automated Email Campaigns

It’s a good practice to take a look at your current email marketing campaigns and pause anything that is scheduled to go out in the near future. Without a documented process in place, many companies may overlook this and it could hurt their crisis response efforts.

Think about what content was scheduled to send. Does this information still make sense to send to your customers? Does it now contradict the message you’re trying to promote? Making sure you are aware of what emails are scheduled will save you from potentially having to clean up another mess.

Looking at other customer communication expected to launch in the near future should be part of your crisis plan. Companies that don’t consider this may be sending messages out that conflict with their current needs. Image courtesy of Reputation Management.

Some emails will be fine to continue sending, in fact, some should continue to send. For example, you don’t want to stop transactional emails. If a customer makes a purchase, they may be confused or frustrated if they don’t receive a confirmation email.

Here are a few things to consider when determining what emails should be paused:

  • How will customers react to this email being sent now?
  • Are there subject lines or content that are insensitive to the current issue?
  • Will this email benefit customers?
  • Does my customer need this information right away?

Automated email campaigns are easy to forget about, but are important to visit in a time of crisis. You need to have full control of what is being sent to your customers and forgetting about an email that could fuel the fire could put a big dent in your response plan.

4. Let Your Customers Know You Care

Last but not least, make sure to let your customers know you care about their wellbeing and needs.

Your customers and employees may be stressed out or confused about the situation happening. Reassuring them that you care about them and are taking every action to make things better can help ease their fears. The more trust they have in your company, the more likely they are to stick with you through this tough patch.

Email is a great way to communicate with all of your customers on a more personal level, use that to your advantage. Make sure they know that your company cares about their needs and that you’re working to improve their experience.

Be Prepared With an Email Response Plan

Having a crisis response plan is extremely important for any company. When you consider the plethora of scenarios that could affect your business, it’s important to be prepared. Emails should be a big part of your response plan to get the information out to your customers as soon as possible.

With email, you can quickly address the issue, outline your next steps, and reassure customers that you have their best interest in mind. Don’t let a crisis take down your company, be prepared and have a communication plan in place.

Image courtesy of Crisis Management