Tag: digital marketing

4 Digital Marketing Strategies You Need to Grow Your Business

Scott Asai1 Comment

Find out how you can grow your business through digital marketing—plus we’ll be discussing how the right mass email plugin makes email marketing a cinch

Marketing is a constantly changing industry. Just a few years ago before 2020, marketing principles were very different. With less of a focus on physical marketing mediums, digital marketing has taken over as the primary avenue for businesses to communicate with their audience and win over new customers. Digital marketing has a few clear goals—and depending on your industry and current campaign intent you may find yourself implementing several different strategies to achieve the same goal. For example, some businesses may want to boost their conversions from their eCommerce site. Another business might want to send mass emails in Gmail to increase brand awareness and brand loyalty. No matter what your marketing goal is, you need to start by establishing a clear strategy and goal before you begin your next campaign. To help you structure your upcoming marketing campaign, we’re detailing some of the key marketing strategies you need to know as you plan your marketing campaign. Let’s get started by taking a look at email marketing and how you can find the right mass email plugin for your business. Are you ready to up your digital marketing game?

Email Marketing

Using a mass email plugin, businesses of any size can thoughtfully engage with their target audience

Mass email marketing is a low-cost and effective way to reach potential customers.

Email marketing comes in a variety of different forms. There are newsletters, abandoned cart reminders, shipping notifications, and several other methods for reaching your audience via email. Since we rely so heavily on email for our jobs and our lives outside of work, email marketing is one of the most effective digital marketing strategies out there. This is especially true for small businesses as email marketing is one of the less expensive digital marketing strategies.

To get started with email marketing, the first step is to set a goal. Are you trying to increase your conversion rate? Are you trying to update your audience with your newsletter?

Once you have used goal setting to inform the type of message you want to send, the next step is to find a mass email plugin to help you send your messages. Mass email plugins are powerful tools that allow users to design, schedule, send, and pull reports on their campaigns. In fact, without the help of a mass email tool, sending mass emails for marketing purposes is nearly impossible.

After you’ve established the why and how of sending your emails, you’re ready to take advantage of the benefits of email marketing. The average person spends more than 5 hours per day checking emails. So if you aren’t taking advantage of email marketing to reach your audience, you could be missing out on the potential for conversions and heightened brand loyalty. 

Social Media Marketing

We all use social media—which makes social media marketing one of of the most powerful tools for marketers to reach their audience

Social media ads get impressive results when shown to the right audience.

Widely used social media platforms like Instagram, Facebook, Twitter, and TikTok have become a major part of our daily lives. That makes the advertisements we see on social media also a part of our lives. Social media marketing has quickly become one of the most lucrative, and one of the most crowded fields for digital marketing. If you choose to pursue social media marketing, there are a few decisions you need to make to decide how you want to reach your audience. The first and most common example we’ll be discussing is social media ads. Social media advertisements come in several different forms—so before you start planning you need to determine which platforms and which types of ads you intend to run. For example, a Facebook advertising campaign will look a lot different than a TikTok advertising campaign. 

More than just a change in demographics from platform to platform, the ads need to be formatted correctly and be designed to make the most out of the few seconds your audience will see the ad. Since social media posts are often only viewed for a few seconds at maximum, you must make your ad impactful and easy to read. It is also important to segment your social media ads to appeal to the right audiences. To maximize the number of views, clicks, and other observable metrics, your ads will need to be designed for each audience you want to reach. For example, you may have an ad that you run that is designed to appeal to the 18-35 demographic and another ad designed to appeal to the 35-55 demographic. These ads will then appear in the feed or story of only that demographic, ensuring that all of your ads are being delivered to their intended audience. 

Just as important as segmenting your ads, it is essential to A/B test your ads to determine how your audience responds to different marketing strategies. For example, you may want to test out different images, copy, or color choices to see which ones your audience most prefers. Once you have the data from your audience, you can use that data to improve future campaigns. 

Influencer Marketing

People are more likely to trust influencers that are experts in their field

People look to social media for product recommendations.

Influencers—whether you love them or hate them in your personal life—make great additions to any marketing campaign. For one, influencers have large followings which makes them great assets to reach hundreds or thousands of social media users at once. Influencers also have strong personal brands that give marketers insight into who might be following them. To successfully pursue influencer marketing, the first step is to find influencers that align with your brand. While the influencer does not need to focus solely on the type of product or service your business provides, it needs to make sense that the influencer is discussing the product.

For example, you wouldn’t ask a fitness influencer to promote a brand of power tools—it just doesn’t fit. Once you’ve found an influencer—or a few influencers—that you feel work well within your brand mission, you need to send them a message to discuss compensation. Depending on the size of your business and the size of the influencer’s reach, compensation differs greatly. If you are a small business looking for small influencers to promote your product, something as simple as sending a product sample is sometimes enough for the influencer to dedicate a post to your product. If you are searching for someone with a large influence, then they will likely have a pay rate that they charge for dedicated posts, stories, and any other sort of promotion.

The great thing about influencer marketing is that you can adjust your strategy based on how much you can afford to pay. If you don’t have the funds to pay a massive influencer, you can always start with a set of smaller influencers to get your name out there.

Search Engine Optimization

Improving your Google results position gives your product or service added credibility

SEO requires extensive keyword research.

Search Engine Optimization is a common buzzword that is used in marketing settings. If you haven’t previously encountered SEO marketing, the goal is pretty simple—get your site or one of your site’s pages as high up on the Google results page as possible. While the goal is simple, the process is fairly complicated and takes a lot of research to begin an effective SEO campaign.

The first step in using SEO is to conduct keyword research and assess your site against your direct competitors. As you are conducting your research you want to see how your site and your competitors’ sites appear on the Google results page for common search phrases. For example, if you run an eCommerce site that sells women’s shoes, you want to explore how you rank for phrases like “high heel shoes” or “comfortable women’s shoes.” The key is to find a keyword that your competitors are not currently using and use that phrase to boost your position on the Google results page. Using our current example of women’s shoes, there may be a phrase like “women’s shoes for weddings” that you can identify and integrate into your site copy or content.  By incorporating this keyword into your site, you can expect that customers will be able to easily find you when they search the keyword you used in your campaign.

It is also beneficial to make sure that any blog content uses these keywords in a way that feels natural and avoids keyword stuffing. This practice is called content marketing and is a branch of SEO marketing that helps businesses build their search result placement over time.

Now that we’ve covered 4 of the most important digital marketing strategies you need to know, it’s time to get started on your next campaign. Whether you are entering digital marketing for the first time or starting a new business, you can use these methods to grow your audience and create conversions.

It doesn’t matter if your business is eCommerce based or brick and mortar—digital marketing is essential to reach people where they are, and where they are is often online. Unfortunately, businesses that refuse to adopt these strategies are likely to get left behind when it comes to reaching their target audience. So, don’t get left behind! By implementing these strategies, you can start growing your audience and creating conversions using digital marketing.

Get Ahead Of Your Competitors With These Digital Marketing Tips

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

Do you have the feeling that you are trailing behind your industry rivals? You know you need to discover a means to get ahead by understanding meaningful Charleston digital marketing, but you do not know where to begin.

It is pretty simple to fall into this category as a small business owner. But, unfortunately, you do not have the personnel or the finances to recruit a team of strategists who are up to date on all of the latest digital marketing methods and know-how to implement them.

However, this does not rule out the possibility of becoming a powerhouse on your own and leapfrogging your competitors in the process. Knowledge is a powerful weapon, so if you can spare some time to brush up on your skills and learn the latest tricks, you will be in a better position to pick up your weapons and use them against your competitors.

Here, we will look at some of the most effective digital marketing strategies to help you stay one step ahead of your competitors.

Do not try to juggle too many tasks at once.

It can be tempting to throw caution to the wind and attempt to achieve everything at once. After all, you are attempting to reach the most number of individuals possible, right? In other words, you have set up Google AdWords pay-per-click (PPC) advertisements, created accounts on all of the major social networking sites, began working on search engine optimization, created content, and are in the process of implementing an email newsletter.

Your energy has been depleted, and you have been spreading your efforts too thinly.

Rather than attempting to do everything at once, choose one or two things to focus on at a time. Not only will you avoid burning yourself out, but you will also have a greater understanding of what is working and what is not in your business. You want to maintain a high level of consistency.

Make a name for yourself on social media.

There is no doubt that social media will continue to exist. The majority of the American citizens – more than 3/4 of them – are active on at least one social media platform.

Going from nothing to becoming everywhere, on the other hand, is just as futile.

You must spend some time considering your target demographic and the social media networks they are most likely to be active on, and then begin by concentrating your efforts on those networks. 

If your target audience is just not present on a social media platform, there is no use in wasting your time and effort.

Marketing using influencers
Influencer marketing is a relatively new strategy in digital marketing, having only emerged in the last few years. However, it has the potential to be one of the most effective. Rather than directly marketing to your target audience, you pay or persuade essential people in your niche to spread the word about you and your business on their social media platforms.

4 Tips For Starting a Dental Practice With The Help of Digital Marketing

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

If you are thinking about starting a dental practice, digital marketing is the perfect tool to help you get your business off on the right foot. Not only will it make it easier for potential patients to find your new business, but using SEO strategies and other tactics can also help improve your conversion rate once they arrive at your website! This post will cover four tips that can put you on the road towards success with digital marketing.

1 Build a Mobile-Friendly Website

It’s no secret that mobile technology has rapidly become the preferred method of browsing for most consumers. However, you might not realize how much your website can suffer if it isn’t optimized to be viewed on a mobile device. Not only will this make it more difficult for potential patients to find you, but studies have shown that around 50% of visitors who arrive at an unresponsive site immediately leave again – and won’t even bother looking through any other results! To avoid these problems, look into creating a responsive web design, so all pages are formatted correctly when viewed across different devices or consider building a separate mobile version of your site with specifically designed content. Either way, ignoring the importance of having a modernized website is a surefire way to lose conversions.

2 Optimize SEO

If a potential patient is searching for an area dentist, there’s no doubt they’re looking to find someone who can provide the services they need. Optimizing your dental website, so it appears on relevant searches will put you in front of your competition and increase traffic flow – which means more patients! You’ll want to use keywords directly related to what you offer and other long-tail phrases that don’t have much competition but still bring invaluable visitors.

For example, if one of your specialties were teeth whitening, using terms like “dentist near me” or “local dentists” would be beneficial since these words tend to pop up quite often when people make those queries. Also, remember not to go overboard with keywords, as Google is getting better and better at recognizing spammy content.

3 Find Suppliers For Dental Care Equipment

One of the most important things you can do to put your practice in front of potential patients is offering an extensive list of dental services. This means providing everything from exams and cleanings to X-rays, root canals, implants and teeth whitening! However, providing this high level of care requires excellent dental supplies – which is why finding suppliers for all kinds of equipment like chairs or lights will make it easier. In addition to having a wide variety of products to offer, many suppliers will also provide free demonstrations and other tools that can help increase conversions! Just make sure you ask all the right questions when looking for potential partners, so you know they have what is required. Also, keep in mind some brands charge more than others depending on their popularity – so do your research well.

4 Invest in Facebook Ads

Even though SEO and a mobile-friendly website are the cornerstones of a robust digital marketing campaign, you’ll also need to invest in Facebook ads. This is one area where investment can pay off since they enable small businesses like yours to reach out directly to customers who have already added your dental practice as part of their social media connections. If these people “like” or follow your business, it’s likely they use your services – which means more conversions! In addition, studies show that when consumers share content about products with their friends on Facebook, it increases sales by around 34% for companies that do direct advertising on the platform via boosted posts or paid ad campaigns.

In conclusion, there are many ways to ensure your dental practice has a strong digital marketing campaign. However, if you want to have the best chance of increasing conversions – you must focus on all four areas!

Simple Tips To Help Your New Business Save Money

Scott Asai3 Comments

Collaborative post – may contain affiliate links

As a small business owner, you understand that every dime counts. Cutting costs and making significant savings is one way to make substantial profits in your business. The second most common reason for startup failure is a lack of cash to keep operations running. A prudent business owner will maximize savings while prioritizing expenses.

Every business can benefit significantly from cost-cutting measures; however, startups must go above and beyond to illustrate their financial viability to investors. Here are a few pointers to help you keep track of your finances and maximize your company’s profitability.

#1 Use second-hand equipment where possible

To begin, it is best to purchase used or refurbished equipment, from computers to Roland printers.  For a new business that has recently received funding, you must exemplify to your investors some of your wise financial decisions. Pumping money into brand new equipment and machinery can deter investors due to the increased operating costs.

Auctions are a great place to start when looking for used equipment. Other businesses frequently close their doors and end up selling their office equipment at low prices.

#2 Start off digitally

You may be eager to open an office for your new company. That being said, it would be best if you reassessed whether this is the best course of action to take at the very beginning. For example, if your company allows you to work remotely, you can set up a structure that allows you to communicate with your customers and employees. You may also want to consider renting an office space as your company grows.

#3 Make use of open-source software

The use of non-proprietary software is a great and easy way to save money. Accounting, bookkeeping, and payroll management can all be aided by open-source software. One disadvantage of open source software is that it does not provide official support. Critical functions, such as cloud backup, could be missing. Once your business is turning over a decent profit, you may want to look at upgrading the software.

#4 Make use of outsourcing

Outsourcing work can help you save money for your company. You do not have to pay for health insurance or vacation days as you would if you hired employees. Furthermore, because the outsourced staff is typically well-equipped, you are not required to provide them with a phone, computer, or any other work materials. Thirdly, if your work demand decreases, you are free to make changes to your agreement on how many people you use or the hours that they work.

#5 See if you are entitled to any state or government funding

Governments and the private sector are often providing grants and competitions to businesses that provide cordial solutions to everyday problems. Your startup can benefit from such grants and earn more money for capital. A grant can assist your company in acquiring the necessary equipment and machinery for its business operation.

Paying close attention to these cost-cutting suggestions can result in significant savings for your company. There are always risks associated with running a business. As a result, cost-cutting measures can assist you in building your finances in preparation for any unexpected events.

Boosting Your Revenue As A Retail Business

Scott Asai1 Comment

Collaborative post – may contain affiliate links

Diversifying your income streams to create more money in business is an old mantra, but it is advice worth following in these challenging economic times. Making greater use of your existing resources is one of the least problematic and least expensive ways to successfully grow your overall revenue. 

Here, we look at some things that you can do to boost your revenue as a retail business.

Rent out part of your premises

Do you truly need all of your current business space, whether you own or lease it? If not, you can increase your earnings by leasing some of your premises to some other business.

A lot of startup firms merely require a portion or a booth. Perhaps you have an unused room that might be used as office space by another company. Also try renting out underused warehouse space or empty storage space, which in a major city can fetch a premium.

While it isn’t renting out part of your space, you could also consider whether to rent an ATM. These are helpful for your customers and can bring you a steady trickle of income.

Look at marketing your services as products

If your company primarily sells services, bundling them and allocating defined prices can help you generate more money. This will enhance sales by removing clients’ apprehension about signing on for what they perceive to be open-ended projects and making your service appear concrete.

Look at swapping your sales focus

Getting your present consumers to buy more of your products or services is one of the simplest techniques to make more money. Because your current customers are already converted prospects, focusing your sales efforts on them rather than attracting new ones makes tremendous financial sense. They are more likely to buy from you because they are familiar with your company and offerings.

However, if you want to grow sales from existing consumers, you must serve them well. Look at strategies such as loyalty programs to keep them sweet.

Utilize your employees

Do you employ folks who are skilled and commercially viable? You might be able to subcontract them to other companies. If you have great managers, for example, you could hire them out to do team-building and management skills exercises for other businesses. Working for another company can be beneficial to employees since it allows them to get vital expertise in a different setting.

Add services and products that can increase value

Another smart company strategy is to include value-added services or goods. Look at the different things you sell and the products or services that would enhance that even more. For example, if you are selling sofas, can you sell a range of upholstery cleaner to go alongside them? You could also look at offering delivery if this is not something that you currently offer.

Your business location, intellectual property, products, services, customers, and personnel are all assets and resources that may or may not be generating as much revenue as they may be. Use them wisely and you could see a big boost to your revenue.

Advantages of Holistic Business Management

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

A business is a complex system of parts  working together for the benefit of growth and productivity. Traditionally, these parts were separated into different departments, each with a manager and a name on the office door. With the advent of digital integration the traditional model is changing. 

Technology and digital media has revolutionized our lifestyles and the way we think and act, so it’s surprising how many businesses still operate under old assumptions. Their enterprise may still function, and at a profit, but that doesn’t mean they could be more successful with a more integrated and holistic approach. Below are some of the ways businesses are changing. 

CLOUD COMPUTING 

Do you have an integrated computing network for your business? If not, it’s worth remembering that your competitors probably do. The trend today is towards a managed service provider (MSP) which offers a more integrated and holistic approach to network management. 

Instead of having an in-house team of IT experts to solve individual issues or failures to the network, there is a global team to lend support. An MSP provides everything imaginable for a holistic network management approach. 

DIGITAL LOGISTICS 

Most businesses require a distribution network of some kind and depending on the business there are new digital approaches to distribution that save time and cut costs. Whether you’re delivering ecommerce products or operating in the manufacturing sector there are new digital options at your disposal. 

A complete solution, such as https://ramler.com/, will distribute your goods worldwide and to remote locations using experienced project management and freight personnel, warehousing, and integrated freight management. Streamline your global supply chain with Ramler. 

WORKFORCE PRODUCTIVITY 

To run a global business successfully in 2021 and beyond there is a need for workforce productivity that goes beyond the traditional view of office based nine to five job roles. Analysts now think it better to offer flexible solutions. 

While there are some advantages to a traditional office based workforce it doesn’t suit everyone. Differences in personality and lifestyle means that flexible working hours and situations opens up possibilities for a more productive workforce. 

TRAINING SOLUTIONS 

A workforce will only be effective over the long term if it advances it’s knowledge, skills and capabilities within the sector. Providing adequate training solutions for staff not only equips them better for the industry it motivates them to advance their careers. 

If a distribution network is the arms of your business then a training solution is the brain. This will give your workforce the opportunities need to stay motivated and laid within the business and motivated for the future. 

DIGITAL MARKETING 

Traditional marketing practices such as TV ads and publishing may still have some bit part to play for certain sectors, but the vast majority of businesses today will utilise digital marketing practices to manage the promotional wings of the business. 
Digital marketing includes online SEO marketing, digital advertising, and social media advertising. These practices offer powerful possibilities for reaching markets and engaging with existing markets in New ways.

How to Quickly Grow Your Online Business

Scott Asai1 Comment

Collaborative post – may contain affiliate links

Digital marketing and SEO expert Lance Bachmann agrees that many people have a goal to become their own boss but lack the effort to make them a reality. Running a business requires energy, time, and resources, and one thing that seems to hold everyone back when it comes to growing their online business is money. If you can relate to the above, check out these four tips to quickly grow your business even with limited cash.

1. Select the right website platform

For an online business, having a website is crucial, yet many owners make the mistake of selecting the wrong platform to establish their website. Unfortunately, such errors will cost your business more money and further restrict its growth potential.

There are several website hosting platforms to provide you with good plans to get your business running smoothly, at least until you’re ready to increase your resources to match your business growth. Regardless of whether you’re a small or large online business, this is a decision you should give thorough consideration to before settling on one.

2. Be unique

It’s tempting to take the shortcut approach by replicating another business’ method or strategy for quick success. While this may seem very convenient, customers now purchase from brands they know and trust. Being genuine is essential; if your business appears a clone or exact copycat of another, it can be challenging for customers to identify the real you. It’s okay to model successes and frameworks that work but avoid cloning. Let your business stand out and be unique.

3. Integrate social media

With the millions of people using social media, it has become a platform to engage large audiences. According to Statista, 70% of the US population own a social media account which they regularly use to post photos, comment, and interact with other audiences. Per these numbers, if you’re looking to reach a wider customer audience, it’s essential to share your content, products, and services on social media platforms. If you have a business website, you can easily integrate social media into your website to automatically share your content. The primary goal is to keep your profile active, grow your audience and convert them into website traffic.

However, don’t simply draw website traffic, but utilize it to grow an email list to interact with them personally. Additionally, remember not to over-rely on social media for traffic and leads.

4. Connect with complementary business

The importance of networking can’t ever be overemphasized. Building a mutually beneficial relationship with other businesses offers great potential returns for your online business. Networking is vital in creating visibility for your business in front of customers who may have otherwise not known about it. 

Networking requires good effort to link up with other businesses in the industry that are not directly competing with you for the same customers. It’s worth noting that several large corporations sometimes merge to expand their collective reach, for instance, Google partnering Samsung to create Android phones. This means Samsung customers utilize Google’s Android platform, which is a win-win for either business.

As effective as these tips are, investing in yourself remains one of the prominent ways of boosting your business for free. Is it content creation, promoting audience engagements, or messaging? You’ll need to put in the effort to become a success, particularly in the current competitive digital environment.

5. Build A Reputable Brand

Another way to quickly grow your online business is to build a reputable brand people trust. Consider working with an online reputation management agency as a way to improve your business reputation and get the word out about who you are and what you stand for. Take back control and ensure only the positive information about who you are and what you do is out there. The experts can both protect and monitor your online reputation so you can effectively and efficiently build better relationships with interested consumers. Make sure the positive aspects about working with you come to life and any negative reviews or comments are properly addressed, and aren’t at the forefront when searching for information about you or your business online.

How To Attract More Customers To Your High Street Business

Scott Asai1 Comment

Collaborative post – may contain affiliate links

Many shoppers today believe that shopping online is the best way forwards, but that’s of no comfort to you if you’re running a high street business. You want them to come into your store, spend their hard-earned cash on your product, and leave you with more money in your pocket.

But how do you do it? It’s no secret that many offline retailers are struggling today, and many have even closed up shop because of too many losses.

Well, despite the challenges you face when trying to combat the online competition, there are still ways to attract more customers to your high street business.

#1: Give your business a facelift

First impressions count, so make sure your business looks the part. On a very simple level, a fresh lick of paint could do much to brighten up the outside, and you could redecorate inside to give your business a fresh new look. If you had the money to spend, you could also update the signage, perhaps with something digital to appeal to the modern consumer. 

It might be that the entire outside of your business premises could do with a new look as well, so you might want to consider renovating as part of your facelift. Check out the services of CEI Composites, for example. 

These are just a few of the ways to transform your business, so as people still visit the high street, you should consider doing something to attract their attention. 

Here are some other things to consider for a commercial refurbishment. 

#2: Use digital marketing methods

There is nothing wrong with using traditional marketing methods, of course, such as flyers through people’s doors. But as we have already established people spend most of their time online these days, you should use the internet to your advantage.

So, you might market your business on Facebook, perhaps by updating your customers on new additions to your business. You could use Instagram too, perhaps when showcasing new pictures of your products. And these social media for retail business tips might also prove useful, so follow the link to learn more. 

You should also invest in a website. Not only will this give you another selling platform, but you can use it to highlight special offers that can only be found in your store. To ensure your website can be found online, you should also learn more about SEO, and include links on your social media pages. 

And you should use business listing sites. Your customers will be using such sites when looking for the types of products or services businesses such as yours can offer, so make sure your business is listed.

#3: Give people an incentive to come in

Could you offer a discount sale once in a while? Could you hold a special event within your store, whether it’s related to your business or not? Could you offer hands-on sessions with your latest products? Could you hold a party for your regular customers (and their plus-ones)? 

By giving people an incentive to enter your business, they will begin to see more of what you can offer. Think about it, and then advertise what you are doing on your website, your social media channels, and your high street window.

We hope these tips were useful to you, but continue your research online, and browse our website for more advice on promoting your business.

3 Tips for Making a Memorable Impression With Your Business

Scott Asai3 Comments

Collaborative post – may contain affiliate links

There are all sorts of different components that factor into the success of one business versus another – but one of the most universal things that any business needs in order to be successful, is the ability to make a striking and lasting positive impression on prospective customers, and members of the general public as a whole.

Ultimately, the entire practice of marketing, branding, and advertising, is directed precisely at making a good memorable impression on as many people as possible.

While the specific marketing techniques and approaches which might prove fruitful will vary from business to business, here are a few general principles that can help you to make a memorable impression with your business.

Take advantage of less frequently used marketing approaches

One timeless way of making a memorable impression with your business, is simply to utilize marketing approaches and avenues which are “underpopulated,” and which the majority of your competitors won’t be using.

To a significant extent, it doesn’t even matter much how dynamic or fruitful the marketing channel is in and of itself. It’s the fact that you are able to stand out as a “quirky” member of a small “club” that will make the biggest overall impact here.

Conducting a direct-mail marketing campaign, particularly with the help of a company such as https://www.action-mailing.com/fulfillment-services for the sake of streamlining the process, will certainly leave a more memorable impression than if you were just yet another company sending out yet another cold email to a prospective customer or client.

Dare to be authentic, and to let a bit of your personality shine through

It’s probably fair to say that most businesses try quite hard to adhere to the principles of branding and presentation that predominate in their respective industries. For one thing, this is often a significant element in creating an aura of trustworthiness and familiarity among prospective customers.

At the same time, though, if you take this too far, you can easily end up with a business that seems entirely “cookie-cutter” and insincere – that uses the same general platitudes as every other business, and that struggles to differentiate itself in any particular way.

To make a lasting impression, you should consider catering to the growing desire among customers for authenticity, by daring to be authentic.

Of course, you still have to maintain a certain balance here. But don’t be afraid to let a bit of your genuine personality shine through.

Strive to do something new, or to do something in a new way

“Innovation” is largely just a code word for “novelty,” or in any case, “novelty that works well.”

People are always on the lookout for new and interesting products and services – and for companies that do things in new ways.

You don’t have to try to reinvent the wheel – but you should be on the lookout, wherever possible, for ways to bring something new to the table that differs significantly, in some key respect, from what everyone else has to offer.