How To Save Your Business Money

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As a business grows, it can sometimes become difficult to keep track of what’s being spent and what’s coming in as there’s likely to be a variety of incomings and outgoings within the company. Saving your business money is crucial for keeping up its success so here’s how to save your money today.

Streamline Finances

Keeping track of the finances can get more difficult as a company grows. Human error can lead to invoices being lost and outgoings not being tracked. To keep this all in one place, it might be a good idea to streamline your finances into one piece of software. That way, all your accounting team can access this one platform and process all the incomings and outgoings through it. You, therefore, want a good accounting software, UK alone has many to choose from.

Be Wiser With Hiring Staff

Not every company has the funds available to hire full-time staff, so a good way of compromising with this issue is by hiring freelancers or contractors to do the work. Hiring someone full-time is a costly expense, so this is a good way of getting the skills and requirements you need but for a cheaper price. You also only have to pay for the amount of work needed.

Have Extra Budget Meetings

Budget meetings are good to keep track of the expenditures in your business. These extra budget meetings should be included whenever there’s been a growth in the company. That way, you keep track anything that simply could be cut to save money. That way, the extra funds can go towards other areas of the business.

Change To Digital Marketing

Traditional marketing and advertising, in general, has slowly started to shift out of popularity. As consumers, we spend most of our time engaging with content online for free as opposed to paying for it in the form of a magazine or newspaper. It’s also much harder to get detailed analytics through traditional advertising than it is when you do it online. There are now monitoring systems such as Google Analytics which allows you to delve deeper into your audience and who they are. You can find out everything from their geographic location, their age group and even their hobbies and interests. With this information at a business’ fingertips, they’ve got more opportunity to tailor their future content to hit their target audiences. It’s also free to use, which is a bonus.

Go Paperless

As businesses become more aware of the environmental impact that they could be causing, a lot of businesses now are going paperless. Going paperless is not only environmentally friendly but it’s also going to save the company money by cutting down on stationery costs. The less paper you use, the better and now it’s more popular to save documents digitally rather than in physical form. This makes everything more secure, especially when you can password protect documents.

It can be easy to save your business money, you just need to be conscious of where your money is being spent.

The Top 10 Careers Of The Future

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The Top 10 Careers Of The Future

Which jobs will be in demand in the future? Here are just a few careers that seem to have a bright future ahead.

Nursing

For those that have the brains to work in medicine and are passionate about helping others, a career as a nurse could be worth considering. The demand for nurses has risen by 26% in the last decade and seems certain to continue rising. Getting into nursing usually requires completing a three year course. The role of a nurse can be demanding, but it has a decent wage and is a very rewarding job.

Elderly care

People are living longer, which means the aging population is increasing. Many of these elderly people will need to be cared for in the future, which will mean hiring extra carers. Getting into care requires no qualifications (unless you’re pursuing a nursing role), making it great for people that want to get stuck into a career without having to spend years getting educated.

Teaching

So long as there are schools, there will always be a demand for teachers. Schools are already calling out for teaching staff and as the birth rate continues to increase and more children are born, it’s thought that this demand will continue to rise. Teaching is a rewarding job and one that you can cater to your skills. You’ll generally need some kind of degree (ideally in the subject you’re teaching) as well as passing a teaching assessment.   

International law

The internet has allowed many small companies to take on a global market. Whilst businesses may have once hired solicitors with local knowledge to get help with contracts and trademarks and health and safety laws, businesses are now looking for solicitors with international knowledge. There are specialist courses that you can take in international law.

Sustainable energy

The whole world is making efforts to move towards a greener future. For this reason, environmental sector jobs are in high demand. Sustainable energy is one of the biggest trades – both solar panel companies and wind farms have been seeing fast returns. If you have an interest in environmental affairs and are tech savvy, a career in sustainable energy could be right for you.

Electrical engineering

There are more electronic gadgets out there than ever before. Meanwhile many industries are now relying on robots. Electrical engineers are needed to help design and build these machines. You can take an electrical engineering degree online.

Cloud technology

App development

Data analytics

Digital marketing

Aspects Of Your Business That Will Change As You Expand

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When you first set up a small business, you tend to get stuck in a certain set of ways that you find effective in getting your startup off the ground and your business up and running. However, it’s extremely important to acknowledge that certain aspects of your business and its plan are going to have to change as your business begins to experience success and expand. If you stick with old habits, your company can suffer. Instead, you need to constantly assess what your company requires of you for constant progression and cater to its needs. This will help you to continue experiencing success, rather than peaking early on and then plummeting back down to the ground. Here are just a couple of different areas that you should reassess when your business starts taking off!

Marketing

You will have to engage with marketing from the moment you launch your first product. It is the process that helps the consumer market to be aware of your product and that also helps to encourage the consumer market to spend their disposable income with you rather than with competitors or anyone else. However, as you grow, you’re going to have to take a look at 3 growth hacks for content marketers. The more interest you raise, the more you have to keep on the ball with boosting the perception of what you have to offer. This will create a snowball effect that makes your brand a better known name. Interest gathers interest!

Staffing

First time small business owners tend to take on the majority of the work associated with their start up on their own. They generally take responsibility over almost every single aspect of their company’s set up and launch – whether this entails coming up with a unique and innovative product concept, choosing an appropriate name for their brand, creating an appealing brand aesthetic, or taking out copyright to protect all of this intellectual property. When they require work that they don’t quite understand to be completed, they may then decide to outsource some aspects of your work to freelance individuals or agencies. They will use these other individuals’ skills to manufacture their products, package products, conduct market research, design and set a website up, or various other tasks. If this sounds familiar to you, you’ll find that this could work well for a little while. But when your business really starts to take off and you start to become a renowned or recognizable brand, you are going to receive more exposure, generate more sales, and ultimately struggle if you attempt to continue to carry out all of your work alone. This is generally when you should start seriously considering taking on full or part time permanent staff members. If you fail to do so, you are highly likely to find yourself in one of two situations. The first situation is that you will become overwhelmed with the seemingly endless list of administrative tasks required to keep your company afloat. This will take up a huge bulk of your time and when you’re focusing on keeping your company afloat, you won’t be focussing on moving it forward. This will result in you falling behind when it comes to more progressive areas of your business, such as developing new ranges of products and marketing campaigns. The consumer market will quickly become tired of your current range and take their business elsewhere. The second option is that you will manage to focus on the more progressive aspects of your business, but you will then inevitably fall behind with administrative tasks. You’ll begin to have difficulty replying to customer enquiries or concerns, which could lose you sales and result in a tarnished reputation. You may also fall behind on actually packaging and delivering customer products – again, resulting in lost sales (as customers are likely to cancel their outstanding orders). As you can see, you will begin to have to take on staff and effective staffing is another aspect of your business that will need to change as you experience increased amounts of success

These are just two different areas that will inevitably need to change as your business starts to grow and expand. Change can be extremely positive, so it’s important to embrace it and work it to your company’s benefit!

Increasing Blog Traffic

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If you’ve recently started a blog or set up an online business, you are probably wondering why no one is reading it. You’ve put hours of work into the design, photography and writing. Your posts look and read great, yet no one is viewing them. Before you started your blog, you’d probably read others, seen how many views they were getting, that they are working with brands and that they had thousands of followers on social media and wanted the same for yourself. You assumed you’d published a post and people would read it. You imagined yourself going viral and becoming a famous blogger in the first few months.

Then, a few months in, even with a growing social media following, you find that very few people actually read your blog. Don’t worry; you are not alone. Most people that start blogs give up within the first year because it isn’t what they expected. To gain consistent traffic takes a lot of time and hard work. Let’s take a look at some ways to help.

SEO

When you start a blog, most of your viewers will come from social media promotion. Very few will simply stumble upon your content. But, that’s what you want. Most people that come over from social media are fellow bloggers and friends. If you want to reach a wider audience, who are actively searching for content like yours, you need to work on your SEO and start bringing in search engine hits.

SEO is a complex thing, that changes all of the time, so if you want fast results, it’s a good idea to look at SEO Expert Brad Blog for advice and help, not only on SEO but all aspects of blogging. In the meantime, make sure you are using long-tail keywords, filling in the alt text on pictures and adding meta descriptions to all of your posts.

Social Media

If this is what’s bringing in a lot of your traffic, you need to make the most of it. Make sure you are on Instagram, Pinterest, Facebook and Twitter at least and that you are actively using them. Join relevant groups on Facebook, promote old posts, engage with your audience and share other people’s work for the best results.

Remember, a huge following is nowhere near as important as an engaged following. So, get chatting with people and make friends.

Tell Your Friends

Many new bloggers feel a little embarrassed and so avoid telling people they know. The truth is, you probably will tell them one day, most do. So, get it out of the way and ask for their advice, feedback and help sharing content. If they don’t blog themselves, they’ll be pretty impressed.

Keep Going

One of the best bits of advice for a new blogger struggling to gain traffic is just to keep going. If you are writing well, promoting in the right places and engaging with your audience, the traffic will come. Just keep going, picking up tips and making changes along the way.

There are so many blogs out there today that the completion is tough. But, you can stand out from the crowd by finding your own voice and offering new ideas. Don’t give up; you’ll get there.

Video Marketing 101 w/ Sunny Lenarduzzi

sunny

Today’s interview in our Personal Branding Series is with Digital Marketing Guru Sunny Lenarduzzi. I stumbled upon Sunny’s work via Twitter and love her work and personality. She’s mastered the You Tube Tutorial so if you’re trying to figure out technology on your own, stop! I haven’t had the pleasure of meeting her in person yet, but I’m sure we’ll eventually cross paths once she’s dominated Canada and moves her way down south. Hope you enjoy her brief, but powerfully clear words of wisdom.

1) How did you get into video marketing as a career?

My career started in broadcasting and after years of reporting and hosting on television and radio, I fell in love with the digital space. Now, I feel like I’ve combined those two passions into my dream career. I love creating video content and working with brands and individuals to help them grow their influence and create tangible results through a visual medium.

2) What do you consider your biggest strength as a communicator?

Perhaps it’s a strength and a weakness, but I’m very straightforward. I like getting right to the point and I do my best to deliver messages as clearly and concisely as possible.

3) What’s been the biggest challenge you’ve faced so far?

It’s funny, I can’t think anything that I would consider a big challenge. Have there been hurdles? Yes. But I love what I do so much that I see every challenge as an opportunity for growth. I would say one of the most difficult aspects of my job is to stay ahead of the trends and keep up with the fast pace and information overload.

4) How would you describe your style/personal brand?

Simplistic. Joyful. Informative.

5) What advice would you give other entrepreneurs trying to build their audience/brand?

Know your audience and what their needs are. You have to start with researching your target audience extensively to ensure that every aspect of your marketing initiatives matches what they want and need to hear.

Scott Asai is a speaker/coach that has been developing leaders for 20+ years – athletes, companies and individuals. His focus is helping people develop leadership skills to advance in their careers. Scott tends to attract a large audience of Millennials and Introverts to his programs/events. His professional background consists of: B.A. in Psychology, M.A. in Organizational Leadership, Certified Professional Coach and Certified Strengths Coach.