How To Attract More Customers To Your High Street Business

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Many shoppers today believe that shopping online is the best way forwards, but that’s of no comfort to you if you’re running a high street business. You want them to come into your store, spend their hard-earned cash on your product, and leave you with more money in your pocket.

But how do you do it? It’s no secret that many offline retailers are struggling today, and many have even closed up shop because of too many losses.

Well, despite the challenges you face when trying to combat the online competition, there are still ways to attract more customers to your high street business.

#1: Give your business a facelift

First impressions count, so make sure your business looks the part. On a very simple level, a fresh lick of paint could do much to brighten up the outside, and you could redecorate inside to give your business a fresh new look. If you had the money to spend, you could also update the signage, perhaps with something digital to appeal to the modern consumer. 

It might be that the entire outside of your business premises could do with a new look as well, so you might want to consider renovating as part of your facelift. Check out the services of CEI Composites, for example. 

These are just a few of the ways to transform your business, so as people still visit the high street, you should consider doing something to attract their attention. 

Here are some other things to consider for a commercial refurbishment

#2: Use digital marketing methods

There is nothing wrong with using traditional marketing methods, of course, such as flyers through people’s doors. But as we have already established people spend most of their time online these days, you should use the internet to your advantage.

So, you might market your business on Facebook, perhaps by updating your customers on new additions to your business. You could use Instagram too, perhaps when showcasing new pictures of your products. And these social media for retail business tips might also prove useful, so follow the link to learn more. 

You should also invest in a website. Not only will this give you another selling platform, but you can use it to highlight special offers that can only be found in your store. To ensure your website can be found online, you should also learn more about SEO, and include links on your social media pages. 

And you should use business listing sites. Your customers will be using such sites when looking for the types of products or services businesses such as yours can offer, so make sure your business is listed.

#3: Give people an incentive to come in

Could you offer a discount sale once in a while? Could you hold a special event within your store, whether it’s related to your business or not? Could you offer hands-on sessions with your latest products? Could you hold a party for your regular customers (and their plus-ones)? 

By giving people an incentive to enter your business, they will begin to see more of what you can offer. Think about it, and then advertise what you are doing on your website, your social media channels, and your high street window.

We hope these tips were useful to you, but continue your research online, and browse our website for more advice on promoting your business.

3 Tips for Making a Memorable Impression With Your Business

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There are all sorts of different components that factor into the success of one business versus another – but one of the most universal things that any business needs in order to be successful, is the ability to make a striking and lasting positive impression on prospective customers, and members of the general public as a whole.

Ultimately, the entire practice of marketing, branding, and advertising, is directed precisely at making a good memorable impression on as many people as possible.

While the specific marketing techniques and approaches which might prove fruitful will vary from business to business, here are a few general principles that can help you to make a memorable impression with your business.

Take advantage of less frequently used marketing approaches

One timeless way of making a memorable impression with your business, is simply to utilize marketing approaches and avenues which are “underpopulated,” and which the majority of your competitors won’t be using.

To a significant extent, it doesn’t even matter much how dynamic or fruitful the marketing channel is in and of itself. It’s the fact that you are able to stand out as a “quirky” member of a small “club” that will make the biggest overall impact here.

Conducting a direct-mail marketing campaign, particularly with the help of a company such as https://www.action-mailing.com/fulfillment-services for the sake of streamlining the process, will certainly leave a more memorable impression than if you were just yet another company sending out yet another cold email to a prospective customer or client.

Dare to be authentic, and to let a bit of your personality shine through

It’s probably fair to say that most businesses try quite hard to adhere to the principles of branding and presentation that predominate in their respective industries. For one thing, this is often a significant element in creating an aura of trustworthiness and familiarity among prospective customers.

At the same time, though, if you take this too far, you can easily end up with a business that seems entirely “cookie-cutter” and insincere – that uses the same general platitudes as every other business, and that struggles to differentiate itself in any particular way.

To make a lasting impression, you should consider catering to the growing desire among customers for authenticity, by daring to be authentic.

Of course, you still have to maintain a certain balance here. But don’t be afraid to let a bit of your genuine personality shine through.

Strive to do something new, or to do something in a new way

“Innovation” is largely just a code word for “novelty,” or in any case, “novelty that works well.”

People are always on the lookout for new and interesting products and services – and for companies that do things in new ways.

You don’t have to try to reinvent the wheel – but you should be on the lookout, wherever possible, for ways to bring something new to the table that differs significantly, in some key respect, from what everyone else has to offer.

Why Is Marketing So Important To Your Business?

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Marketing is going to be essential to your company, but do you know why? A lot of businesses have no idea why marketing is so vital, which is why they cut the budget on this department. This is a mistake though, because marketing is essential for a number of different reasons. If you don’t know what these are right now, you will by the time that you have finished reading this article. So, if you want to know more about the importance of marketing, keep reading down below.

Who You Are

One of the reasons that marketing is so important is because it lets people know who you are. You’re never going to get any new customers if nobody knows about your business. If you’re thinking of where to get fast food from, we bet that the first place your brain goes to is extremely well known. Well, you want to get to that point in your industry. You want people to think of you when they need something rather than one of your competition. If they don’t know who you are, this isn’t going to be possible.

When you’re marketing, you’re going to be using the brand that you have created to show your business off. This is going to include a logo that you want people to immediately recognize. Do your best to market, and your efforts are going to be rewarded.

What You Can Offer

Another thing your marketing is necessary for is showing what your business is all about. Not only do people need to know your business name, they also need to know what you can do for them. What services or products does your business offer? If you want someone to use your company, this is something that they are going to have to know. You should really look into hiring a digital marketing agency with SEO and website development to make sure that you’re showcasing yourself as much as possible. Keep in mind that if no one can understand exactly what you offer, they’re not going to use your business,

Why You Are The Best

Finally, you need to show them why you are the best solution to whatever issue they are having. Why is your business better than the others? What can you provide that nobody else can? These are the questions that you need to answer and then portray to the public. If you can’t think of a single reason why they should choose you over someone else, then you might want to think about what you’re offering again. There should always be a reason that you’re the best, so you’ve just got to find it.

We hope that you have found this article helpful and now have a better understanding of why marketing is going to be so important to your business. Don’t make the same mistake a lot of business owners make and cut down the budget here; spare what you can because we guarantee you’re going to get it back.

A Startup’s Guide to Digital Marketing

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For any small business, advertising and marketing is of such a high level of importance. How will people know about your business and know to use your services or buy from you if they don’t know that you exist? In the modern day and age that we are in, there is a new element to marketing with digital marketing being one of the ways that you can help to market your business. But what is digital marketing all about? Put simply, it is advertising that is delivered through digital channels. Your social media channels for the business are channels of digital marketing, as well as apps if relevant, emails, web pages, search engines, and other digital channels. 

If you are new to digital marketing, then here are some of the basics to get to grips with. There are plenty of things that you can do yourself, as well as outsourcing to someone else like Your Marketing People, for example. So here are some of the things that you can be thinking about and putting into place. In 2020 and beyond, your business can’t be functioning well without some digital marketing behind you.

Search engine optimization (SEO): this is all about being found online when someone searches for your website. They may also be looking for something generic, like wedding planners in Houston, for example. If they do that, then you need to make sure that if you are a wedding planner in Houston, that your site comes up. This can be done in a variety of ways, starting with a blog on your own website, and building up some relevant backlinks. Think about keywords in your website too, because if the words ‘wedding planner’ or ‘Houston’ aren’t mentioned, then it will impact how much your site is seen. 

Content marketing: this is all about creating backlinks through content. The content can be on your own channels, as well as placed on other channels like blogger’s sites, for example. Content marketing also relates to video, images, and other kinds of content that can be shared and seen online. Using things that are relevant, as well as alternative image tags, it can help your content be seen by the people looking for it.

Social Media Marketing: social media is a great tool to have in your digital marketing arsenal, as it can be free to use, but can be a real benefit. You can talk to customers in real time, share content, improve brand awareness, and so on. When you build up a loyal following through the content that you share, then it can be a big benefit to your business and help sales.

Email marketing: your customer email list is something that can be really vital. You get to land your business information right into someone’s inbox with offers and deals tailored to them. You can also see who opens what, what offers appeal to them to make them click through, and so on. It is a vital part of digital marketing that can be neglected, but it is important.

How To Establish Yourself As An Interior Designer

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There’s much to love about being an interior designer. It’s creative, it’s technical, it’s challenging. You’ll be taking an existing space and transforming it into something beautiful and inspiring, all within the perimeters set by the client. If you know that you’ve got a good eye for this kind of thing, then you’d love to make it your career choice. However, we’d be lying if we said that it was an easy job to find success in. It’s a cool profession, and that means that it’s in high demand. There are things you can do to increase your chances of success, however. We take a look at a few tried and tested tips below.

Know Your Target 

We can talk about interior design as a broad concept, but when it comes to establishing yourself and finding work, you’ll need to get a little more specific. There’s a big difference between designing the inside of someone’s home and designing a hotel or office space. As such, you’ll want to figure out who you’re targeting when you get your business up and running. You’re not going to grab everyone that needs design services. Pick a type of work that you like, and pursue that type of design. It’s about specializing.

Build Your Portfolio

You’re not going to walk into a career in interior design without first putting some work in. In the early days, you’ll need to spend a lot of time building your portfolio. It’s unlikely that anyone will hire you at your full asking price if you have no work to show them! You might not like to hear this, but it’s sometimes recommended that you work for a cut price, or even for free. That’ll give you the chance to get some experience under your belt. In a relatively short amount of time, you could have a decent portfolio that showcases your outstanding work. 

Get Marketing

As we said earlier, competition for interior design jobs can be tough. If you’re going to enter a cool profession, then that’s something that you’ll just have to accept! As such, you’ll need to find ways to stand out from the crowd. Developing a signature style will help, but a huge chunk of the task will be simply getting your work in front of an audience. For this, you’ll need to engage in marketing campaigns that are specifically tailored for interior designers, so get more details at jlewebdesign.com, and begin your campaign. The more people you’re able to reach, the better the odds of you finding long-term success will be. It’s also important to remember that your social media channels will play a role in your success too — be sure to have a presence on the more visual websites, such as Instagram and Pinterest. 

Get the Look 

Finally, you’ll want to get the look of an interior designer. Your appearance will play an important role in how you’re viewed. A well-dressed, presentable interior designer will be taken more seriously than one that doesn’t look the part.

Problems With Profit? Address These Issues!

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When it comes to business, the aim of the game is always to turn a profit. You might have escaped the rat race and set up your own venture for reasons other than money, but unless you’re making more than you spend then it simply won’t be a success. For this reason, when profits start to plummet and making money slows down then it can be incredibly stressful for you as the owner. In some cases, it’s a relatively simple fix to get things moving again, other times it can be more sinister and be a clue that your company is on a downward spiral. Here are a few things to consider if you’re noticing your earnings aren’t as good as they were. 

Unreliable equipment

Most businesses will have equipment that they need to make their company run, it could be anything from industrial printers to ovens to forklift trucks depending on the nature of your business. When these pieces of kit break down, it can mean time and money lost in your company; while occasional breakdowns will happen no matter what you do, if they’re happening all the time then something needs to be done. It can be a struggle for smaller or newer companies, when you don’t have the cash up front to buy new and the most modern equipment then you might feel your only choice is to go second hand. But there are ways around this, for example you could hire equipment from a third party company. While there will be costs each week, month or year, if anything goes wrong and it breaks down then it will be fixed with no expense to you. Providing of course that you weren’t responsible for the breakdown. This gives you peace of mind, and later down the line when you’ve earned more money you can look into investing in high quality equipment yourself. Once you do, make sure your equipment is insured so that if anything goes wrong, a replacement or repair can be organized quickly. Having some form of backup equipment or making sure you’re ahead with work means if you are stuck without an item you need, you’re not losing money or letting down clients or customers with orders.  

Theft

Theft costs companies serious amounts of money. Maybe you’re a shop and thieves are putting smaller items into their pocket, or it perhaps an organized have managed to steal large amounts of stock, money or data. Always ensure that your premises are firmly locked up with proper security measures to try and avoid this, such as lockable shutters and a sturdy safe. Don’t keep excessive amounts of money overnight, even if you feel it’s safely locked away- you’re much better off arranging regular cash collections. 

Unsuitable marketing

When it comes to marketing, you really do  need to spend money to make money. It’s not enough to have a good business selling things that people want, with so much competition out there you need to get the word out there to the right customers. Marketing can be expensive but its something within your control, you can work with a marketing agency who will put you on the right path to success and have the skills and experience to make that happen. It can be annoying as a small new company to have to spend huge amounts of your budget on promoting, but without it you simply won’t succeed. The last thing you want is to have to dissolve your company due to silly mistakes made on your part. If you’re noticing a decline in sales, it might be a case that you need a new strategy or some new marketing materials.

Legal issues

As a business, there are all kinds of legal obligations that you’re responsible for- and if you neglect any of these things there can be serious repercussions. Perhaps an employee or customer slips and falls on a wet floor where no sign was put down. Maybe a customer has an allergic reaction where ingredients weren’t properly listed, or you employ someone without running strict enough background checks and they’re not entitled to work in the country you’re in. In many cases, these can be very easy mistakes to make but put your whole company in serious jeopardy.  For this reason, it’s important to make sure that you have the right insurances. If legal proceedings are ever taken against your business, you won’t end up out of pocket- it covers your back if the worst were to happen. Legal issues can be incredibly expensive, if you’re not insured there’s a huge chance it will end in bankruptcy. 

Poor customer service

Customers expect a good standard of service when they shop with a business, you’ll know this as a customer yourself. If you received a rude or cold response from a company, would you return or would you shop elsewhere? Business is highly competitive, so whatever it is that you do or sell, there will be plenty of others out there doing something similar. Train staff so they’re dealing with matters of customer service correctly, and make sure everything is handled in a polite and timely manner. Many businesses rely on repeat custom to make a profit, so don’t overlook the fact that poor customer service will result in lower profits.

Stop Using The Conventional Methods Of Marketing

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By conventional way of marketing, we’re on about the techniques that people are using that are making them battle against each other. Think about it, with techniques such as Google Adwords, you’ve got businesses competing against each other and putting a lot of money into it, all to sit at the top spot of Google. So why would you want to waste your money on techniques like that, when you can think about the ones that nobody is really using in comparison to the amount of businesses that are out there, and how you can be the one that’s getting all of the attention. But when you’re trying out different marketing techniques, it can seem like you’re taking a bit of a risk, and you’re not sure how it’s actually going to work out in the end. So, we’re going to explain some of the not so conventional marketing techniques that we think you should be trying, what they’ll do for your business, and how effective they are.

On The Move Marketing 

If there’s one way you’re going to be able to catch people’s attention, it’s when they’re focusing on something intently. The most common place you’ll find this happening is on the roads, with many people driving around. This is an idea that we know isn’t being used as much as it should be. It’s so easy to print your logo and some information on your car, or van, and drive around so that people notice your brand. You could even pay other people to have it put on their car. Accurate Signs is just one of the businesses that can help you to do this, you just need to think about making it as eye catching as you possibly can. Think about being bright and bold, and try putting images on there that you know will catch people’s attention. Always make sure that they way to contact you, or your website, is really visible to you. There has to be all of the appropriate information on there, as well as the eye catching things! 

Events Marketing

Events marketing is definitely one that small businesses in particular do not seem to focus on. It can be an expensive game, but it’s a great way to get your brand out in the public at the same time as making direct sales. Not enough businesses have face to face interactions with their customers, and we think it’s an art that’s being missed out on. There will no doubt be events in your local area or a nearby city that you could go and explore! We promise that this one will pay off.

Billboard Marketing

Billboard marketing is another firm one that you should be trying. It’s simple to organize, all you have to do is pay for the location that you want. Preferably you want it to be one where plenty of people are passing by. The LED motion picture ones are the best. The bright lights catch attention, but they are a little more expensive.

 

How To Save Your Business Money

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As a business grows, it can sometimes become difficult to keep track of what’s being spent and what’s coming in as there’s likely to be a variety of incomings and outgoings within the company. Saving your business money is crucial for keeping up its success so here’s how to save your money today.

Streamline Finances

Keeping track of the finances can get more difficult as a company grows. Human error can lead to invoices being lost and outgoings not being tracked. To keep this all in one place, it might be a good idea to streamline your finances into one piece of software. That way, all your accounting team can access this one platform and process all the incomings and outgoings through it. You, therefore, want a good accounting software, UK alone has many to choose from.

Be Wiser With Hiring Staff

Not every company has the funds available to hire full-time staff, so a good way of compromising with this issue is by hiring freelancers or contractors to do the work. Hiring someone full-time is a costly expense, so this is a good way of getting the skills and requirements you need but for a cheaper price. You also only have to pay for the amount of work needed.

Have Extra Budget Meetings

Budget meetings are good to keep track of the expenditures in your business. These extra budget meetings should be included whenever there’s been a growth in the company. That way, you keep track anything that simply could be cut to save money. That way, the extra funds can go towards other areas of the business.

Change To Digital Marketing

Traditional marketing and advertising, in general, has slowly started to shift out of popularity. As consumers, we spend most of our time engaging with content online for free as opposed to paying for it in the form of a magazine or newspaper. It’s also much harder to get detailed analytics through traditional advertising than it is when you do it online. There are now monitoring systems such as Google Analytics which allows you to delve deeper into your audience and who they are. You can find out everything from their geographic location, their age group and even their hobbies and interests. With this information at a business’ fingertips, they’ve got more opportunity to tailor their future content to hit their target audiences. It’s also free to use, which is a bonus.

Go Paperless

As businesses become more aware of the environmental impact that they could be causing, a lot of businesses now are going paperless. Going paperless is not only environmentally friendly but it’s also going to save the company money by cutting down on stationery costs. The less paper you use, the better and now it’s more popular to save documents digitally rather than in physical form. This makes everything more secure, especially when you can password protect documents.

It can be easy to save your business money, you just need to be conscious of where your money is being spent.

The Top 10 Careers Of The Future

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The Top 10 Careers Of The Future

Which jobs will be in demand in the future? Here are just a few careers that seem to have a bright future ahead.

Nursing

For those that have the brains to work in medicine and are passionate about helping others, a career as a nurse could be worth considering. The demand for nurses has risen by 26% in the last decade and seems certain to continue rising. Getting into nursing usually requires completing a three year course. The role of a nurse can be demanding, but it has a decent wage and is a very rewarding job.

Elderly care

People are living longer, which means the aging population is increasing. Many of these elderly people will need to be cared for in the future, which will mean hiring extra carers. Getting into care requires no qualifications (unless you’re pursuing a nursing role), making it great for people that want to get stuck into a career without having to spend years getting educated.

Teaching

So long as there are schools, there will always be a demand for teachers. Schools are already calling out for teaching staff and as the birth rate continues to increase and more children are born, it’s thought that this demand will continue to rise. Teaching is a rewarding job and one that you can cater to your skills. You’ll generally need some kind of degree (ideally in the subject you’re teaching) as well as passing a teaching assessment.   

International law

The internet has allowed many small companies to take on a global market. Whilst businesses may have once hired solicitors with local knowledge to get help with contracts and trademarks and health and safety laws, businesses are now looking for solicitors with international knowledge. There are specialist courses that you can take in international law.

Sustainable energy

The whole world is making efforts to move towards a greener future. For this reason, environmental sector jobs are in high demand. Sustainable energy is one of the biggest trades – both solar panel companies and wind farms have been seeing fast returns. If you have an interest in environmental affairs and are tech savvy, a career in sustainable energy could be right for you.

Electrical engineering

There are more electronic gadgets out there than ever before. Meanwhile many industries are now relying on robots. Electrical engineers are needed to help design and build these machines. You can take an electrical engineering degree online.

Cloud technology

App development

Data analytics

Digital marketing

Aspects Of Your Business That Will Change As You Expand

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When you first set up a small business, you tend to get stuck in a certain set of ways that you find effective in getting your startup off the ground and your business up and running. However, it’s extremely important to acknowledge that certain aspects of your business and its plan are going to have to change as your business begins to experience success and expand. If you stick with old habits, your company can suffer. Instead, you need to constantly assess what your company requires of you for constant progression and cater to its needs. This will help you to continue experiencing success, rather than peaking early on and then plummeting back down to the ground. Here are just a couple of different areas that you should reassess when your business starts taking off!

Marketing

You will have to engage with marketing from the moment you launch your first product. It is the process that helps the consumer market to be aware of your product and that also helps to encourage the consumer market to spend their disposable income with you rather than with competitors or anyone else. However, as you grow, you’re going to have to take a look at 3 growth hacks for content marketers. The more interest you raise, the more you have to keep on the ball with boosting the perception of what you have to offer. This will create a snowball effect that makes your brand a better known name. Interest gathers interest!

Staffing

First time small business owners tend to take on the majority of the work associated with their start up on their own. They generally take responsibility over almost every single aspect of their company’s set up and launch – whether this entails coming up with a unique and innovative product concept, choosing an appropriate name for their brand, creating an appealing brand aesthetic, or taking out copyright to protect all of this intellectual property. When they require work that they don’t quite understand to be completed, they may then decide to outsource some aspects of your work to freelance individuals or agencies. They will use these other individuals’ skills to manufacture their products, package products, conduct market research, design and set a website up, or various other tasks. If this sounds familiar to you, you’ll find that this could work well for a little while. But when your business really starts to take off and you start to become a renowned or recognizable brand, you are going to receive more exposure, generate more sales, and ultimately struggle if you attempt to continue to carry out all of your work alone. This is generally when you should start seriously considering taking on full or part time permanent staff members. If you fail to do so, you are highly likely to find yourself in one of two situations. The first situation is that you will become overwhelmed with the seemingly endless list of administrative tasks required to keep your company afloat. This will take up a huge bulk of your time and when you’re focusing on keeping your company afloat, you won’t be focussing on moving it forward. This will result in you falling behind when it comes to more progressive areas of your business, such as developing new ranges of products and marketing campaigns. The consumer market will quickly become tired of your current range and take their business elsewhere. The second option is that you will manage to focus on the more progressive aspects of your business, but you will then inevitably fall behind with administrative tasks. You’ll begin to have difficulty replying to customer enquiries or concerns, which could lose you sales and result in a tarnished reputation. You may also fall behind on actually packaging and delivering customer products – again, resulting in lost sales (as customers are likely to cancel their outstanding orders). As you can see, you will begin to have to take on staff and effective staffing is another aspect of your business that will need to change as you experience increased amounts of success

These are just two different areas that will inevitably need to change as your business starts to grow and expand. Change can be extremely positive, so it’s important to embrace it and work it to your company’s benefit!