The Things No One Ever Tells You About SEO

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SEO is really simple, right? It’s just about adding a few links and keyword phrases to your website. Once you’ve done that then BOOM your website will magically appear right at the top of Google’s search results.

Oh, if only it were that simple. In fact, everything above is a big misconception within the world of SEO. This is an area that many people regularly get wrong, even those who specialize in it. So, if you want to make sure that you are using all of the best SEO practices on your website, you will need to debunk a few myths about SEO and try to find out what the experts aren’t letting you in on. To help you do just that, here are some of the things that no one ever tells you about SEO.

It Actually Has Many Different Names

Are you worried that you don’t have enough time to work on your search experience optimization and search content strategy alongside your usual SEO work? Well, there’s no need to worry about that as, in actual fact, these are just different names for the same thing. You’ll hear SEO called a few different names by different people, which can sometimes confuse newcomers to the world of search engine optimization.

It’s Just The Same As Content Marketing

You’ll have no doubt heard a lot of content marketing. So much so that you might have thought that this is a completely separate strand of marketing to SEO and website optimization. That isn’t the case, though. In fact, content marketing is a type of SEO. Without good content that has some strong keywords in it, your website optimization won’t be quite as strong as what you think. So, if you get your site’s content just right, then your SEO ranking will soar.

Backlinks Are Really Pointless

For years, we’ve all been told to add plenty of backlinks to website copy and blog posts as these can really help enhance a site’s SEO. But recently, there have been rumors that these links actually aren’t pulling their weight anymore. Some people have some evidence that Google is now actually penalizing for using too many backlinks in posts. So, if you do want to still continue linking in your content, make sure you try to keep it to a minimum!

You Can’t Afford To Stop Learning

The SEO industry is ever changing as Google are always bringing in new targets to aim for and various regulations that need to be followed. If you want to continue with your good SEO practices, be sure to read up on the subject and follow all of the latest trends within the industry. It could also be worth going to your nearest SEO conference to speak to others who are working in this sector. You’ll also be able to hear some industry experts give talks on the current best SEO practices.

You will need to do a lot of digging to find out everything there is to know about SEO. Hopefully, this blog post will help!

 

Everything You Need To Know To Enhance Your Video Marketing

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Have you started to use videos in your marketing yet? You might think that producing videos is only suitable for certain types of businesses in specific industries, like tech and media. However, that isn’t really the case anymore. More and more companies are looking to use video in their marketing campaigns because it has been proven to really engage with customers. Most people will stop and take notice of a video whenever they stumble across one that looks interesting online. They are a lot more likely to take notice of it compared to some plain copy or an infographic, that’s for sure!

So, as you can see, it is very much worth your time to think about setting up a video marketing campaign, no matter which industry your company is based in. These next few tips can help you make the most of all your videos.

Consider Hiring Help

If you are completely new to making your own videos, it could be worth hiring a video production firm to take care of this for you. You will be able to work closely with them to ensure that the videos they create fit you and your branding perfectly. Even if you would like to bring your own video production in-house in the future, it’s still a good idea to work closely with a specialist firm to start with. They can show you the basics and offer you plenty of essential tips and tricks.

Think Of The Story

One of the main things to consider for any video that you create is its story. No marketing video should be just a cold sales pitch. You need to come up with a story so that it entertains those watching it. This will also make it a lot more relatable, and it won’t feel too sterile and corporate. If possible, try to think of a human story so that it appeals to people’s emotions. It doesn’t matter if your video isn’t obviously selling something; as long as it has a good story at its heart, it should still make people want to buy whatever it is you are trying to sell with it.

Make Sure It’s Mobile Friendly

All videos need to be mobile friendly these days. Now that the majority of web users are viewing the internet on their smartphones or tablet devices, you need to ensure that the videos you create can be easily viewed on these small devices. As well as being able to be viewed on mobile devices, you should also make it possible to download the videos on a tablet or phone as well. If you don’t, and you restrict your videos to desktop formats, then you might find that you get hardly anywhere near the views that you had expected.

Don’t Forget About SEO

You should also double check that your video is all ready for SEO before you publish it as well. This means that it will be optimized for search, so more people are likely to come across it. One of the best ways to improve a video’s SEO is to tag it with some appropriate keywords. That way, if anyone were to search for any of the tagged keywords, then the video should come up towards the top of their search results. You might also want to embed a few external links into your video description. That should be another way to send more people to your video.

It Needs To Be Informative

What message will you give the video? If it doesn’t have a clear message behind its story, then it won’t be informative and many viewers might end up switching off. Similarly, you need to make sure that your viewers will finish the video having learned some important facts and figures. But not only will an informative video be a lot more entertaining for viewers, it will also be extremely memorable, meaning people will remember what you have to say in it for longer.

Create Some Tutorials

Many business owners find that tutorials can work very well as marketing videos. If you can make a tutorial for something that is relevant in your business’s niche, then you will find that they have the potential to travel very far. That’s because people will share them to spread the knowledge which, in turn, can quickly spread your company’s name. Plus, people are a lot more likely to return to a tutorial video and watch it repeatedly compared to a standard marketing video.

Publish It To All Your Social Media Platforms

Once you are ready to publish a video, you should link to it on all of your company’s social media profiles. This includes the likes of Facebook, Twitter, and even LinkedIn. This should increase the number of people who see it, as it won’t just be people who click onto your website. Plus, you will get the chance to post the link to the video alongside some hashtags, which can increase its viewer numbers even further. And if someone enjoys the video, they will hopefully interact with it, which will share it to their own followers.

Keep It Light And Entertaining

No matter what the topic of your video is, it always needs to be light and entertaining. If it is too professional, it could come across as extremely boring and people would be very likely to click away from it. In order to keep hold of your viewers’ attention for as long as possible, make sure that there are is plenty of humor throughout the video and that the tone isn’t too serious.

Edit Them Well

Sometimes it really pays off to be a strict editor. Effective editing can help to shorten the video so that it doesn’t become too long-winded. Not only that, though, but it will also give you the chance to cut out any filler moments that may be weighing the whole video down. Some video producers say that the more editing, the better!

Good luck with all your future video marketing campaigns!

Top 5 Skills You Need To Grow Any Website

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When you’re running your business, you do need to think about the website. Online, this will be the home platform for your company. Everything should be rerouted or redirected through your business website if you want to kick your company into high gear. This means that content should be posted on your site, even after it has appeared and been promoted on social media. As well as plenty of content promotion, you also need to think about keeping clients and customers updated too. You should be providing them with all the information they need from your business direct from your website.

Great, but to maximize the potential of your business site, you also need to think about how to drive more traffic, grow your reach and connect with customers. Do you think this is going to be difficult? Well, it can be but if you have several vital skills then you should have no issues at all getting the results you want here. So, let’s explore each of these individually and make sure that you know why these are crucial.

Social Communication

As you might have expected, this largely relates to using social media the right way. Social media can be a very powerful tool for any business owner and will help you drive more traffic to your site if you use it correctly. To do this, you need to understand that there are different strengths and weaknesses for each social network that you could use.

This includes the favorites such as Facebook, Instagram, Twitter, Pinterest and more. While some of these are best suited for B2B companies – Facebook – others are far more beneficial for business owners who are marketing to general consumers – Instagram. This is because Instagram provides a better avenue for releasing image content which is more interesting and exciting to customers. Your industry, sector, or target audience will also impact which social media source will be right for you. For instance, you need to consider where the key influencers in your industry are. This is where the main brunt of your campaign should be focused.

Once you decide on a place to play, you then need to utilize the social profile effectively. It’s best to follow the eighty, twenty rule here with only twenty percent of posts or content being direct promotion for your brand. Of course, gaining attention through social media isn’t just about posting. That’s the easy part. You need to select a tone, maintain a level of consistency with your posts, ensuring that everything you publish adds rather than detracts from your business brand.

As well as this, you must work on effectively communicating with users and customers through social media too. So, for instance, you should think about UGC or user-generated content. This is a great way to get users on your side while also bringing more to the fold. Remember, users are more likely to trust content promotion from another user compared to content directly from your business.

Know SEO

Next, let’s consider the impact of SEO or search engine optimization. Regardless of whether you are running an ecommerce shop, a blog or a full business website, you probably have some understanding of SEO. If you don’t it’s imperative this changes otherwise you will not see the level of response that you hoped for in terms of growth and of course traffic. There are various aspects of SEO that you should consider. It is not one factor of your website but instead several that overlap and interlink.

As an example, you must make sure that your site is optimized for mobile use to ensure a high ranking. Many and quite possibly most of users will now access your website through a mobile device and there is now a Google mobile first index system in place. This means that Google will index a mobile version of your site rather than a desktop if you have one which is critical and could provide you the competitive advantage.

As well as this, you also need to consider how to build your site effectively. Website structure plays a massive part on whether your business will see high levels of traffic. A great structure will ensure that customers and clients can find what they are searching for from your business. The general rule here is to make sure that customers are only ever three clicks away from what they are looking to purchase or invest in. You might wonder how this could impact SEO when these individuals will already have discovered your site. Well, issues such as a high bounce rate could pull your ranking right down. Nothing will make a user click off faster than being unable to find what they were searching for.

Creating Content

You also need to be able to create fantastic content that is targeted and that your clients or customers love. You might think that creating content is about following a strict set of rules but this is not quite true. After all how could it be when if you did this, you would be stuck with content that looked like it came out of a cookie cutter.

The trick then is to instead mix up the content and provide users with plenty of different options and possibilities. That means you should have images, videos, text and much more. When creating text, make sure you provide both snappy short posts and something with a little more bulk or substance that they can really sink their teeth into.

One of the greatest challenges of writing content is often knowing what to write. First, you need to know what customers are searching for with your website. You can use analytics to discover the keywords that customers use when they discover your site and then build content around these words or phrases. If you’re looking for an angle, searching this key phrase in Google and examine the content that the SERPs provide carefully. Craft something similar with a little more punch and pizazz and you should find that your business does climb higher in the rankings. This will help your traffic grow. You could even target FAQs related to the targeted keywords or queries.

Web Design

You need to think about what clients think of your site once they reach it. Positive reviews and great first impressions is the only way to see tremendous levels of website growth. This means you need a great website design. While it can be tempting to simply focus on a template, save money and build from there, this is a mistake. It will mean that putting your website in focus will be a struggle. Instead, you need to build a web design from scratch that provides a strong platform for your business and links beautifully to the individual brand. If you can’t do this, it’s always worth hiring a professional to help.

Headline Creation

Last but not least, you need to focus on creating killer headlines that really catch the attention of your users. It’s important that you immediately grab their interest and headlines or titles are the best way to do this, even beyond choosing the right image.

The key thing to remember here is that article titles need to have all the information users need, show clearly what your content or page is about and provide an irresistible hook. If you succeed in ticking off all the boxes here then you will see fantastic levels of views and indeed shares for any piece of content, assuming it reaches a high quality.

We hope you find this find this information useful and that it provides you with all the tools you need to grow your website.

Directing as Much Traffic to Your Webpage as Possible

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Nowadays, increasing numbers of people are deciding to set their small business online. This is an entirely logical step for any first time business owner. Why? Well, the world of E-commerce is seriously taking off right now. Online businesses are experiencing skyrocketing success, with online giants such as Amazon taking multiple other high street companies completely out of business. Operating online means that you can offer customer lower prices on the goods and services that you offer, as operation costs are significantly reduced – you don’t have to fork out for commercial property rent, commercial property energy bills, staffing costs, security costs, or other expenses. Selling online also means that your products are available for purchase around the clock. Potential customers can log on, browse your stock, and process transactions whether you are present or not. This is convenient for consumers who work awkward hours. What’s more? With the simple addition of international postage, you can also reach out to a worldwide audience. However, when you set up online, you need to take active steps to direct traffic to your page. Here’s how to achieve this!

Understanding the Importance of Traffic

If you have a web page, you need to understand the importance of encouraging traffic to pass through. Think of traditional brick and mortar stores. Traditional brick and mortar stores benefit from being located in high footfall locations, as the more people who pass by their storefront, the more people who are likely to step in, which means more people browsing your stock, being exposed to your goods, and making purchases. This logic also applies to online stores. The more people you get onto your webpage, the more people who will browse your stock, be exposed to your goods, and make purchases!

Getting People Onto Your Page

So, by now you may be wondering how to get more website traffic. There are literally millions of websites out there and the online consumer market is pretty saturated at the moment, so you’re going to have a whole lot of work on your hands. But with the right techniques you can start shifting attention to your page and increase your number of hits. Here are a few to incorporate into your business plan!

SEO

The first step in your mission to boost website traffic is to engage with SEO. SEO stands for “search engine optimization”. This is a process where you help links to your page to get into high positions in search engine results. Why would you want to rank highly in search engine results? Well, think about it. When you’re looking for something that you’re interested in buying, what do you do? You google it! Then you proceed to click one of the top links in the list presented to you. Extremely few people go beyond the first place, so, you want the link to your page to rank as highly as possible. The best way to get your page as high in search engine results is to use the services of a professional SEO company or agency. They know the ins and outs of the process and will be able to take the responsibility off your shoulders.

Linking to Social Media

Social media is an extremely powerful tool for businesses. Sure, it may mostly be used by individuals for personal reasons, but if a lot of people have their attention focused on a given social media platform, you can use it to your advantage, using the platform as a means of exposing your brand to them. Create social media profiles for your business and draw in the attention of potential customers. Then ensure that your page or bio includes a link to your website. This allows people who are interested in your products the opportunity to find the space where they can make purchases.

Keeping People On Your Page

Getting people onto your page in the first place isn’t the end of the journey. You need to keep them on your page to benefit from the page hit! Studies have found that when people access a webpage, it only takes them a matter of moments to decide whether they want to consider browsing, or whether they are going to quit the tab and look elsewhere. Here are just a couple of ways to keep people on your page once they have accessed it

A Well Designed Landing Page

Your landing page needs to be as captivating as possible. Generally speaking, a good approach to take is to have some sort of slideshow showcasing your featured and most popular stock or new launches, as well as clear category links to different products that you have to offer. A professional web designer will be able to implement these into your web design on your behalf.

Clear Navigation

Many small businesses make the mistake of making their page too complex. You need your customers to be able to find their way from one page to another seamlessly with simple navigation options. This will prevent frustration and ensure that they can find everything that they need and make purchases without problems developing. Again, a competent web designer will be able to achieve this for you.

As you can see, directing as much traffic as possible to your webpage is essential when it comes to your small online business’ success. So, start implementing the above steps into your professional process and your web design as soon as possible!

5 Clear Signs That You Need SEO to Help Your Business

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Search engine optimization is a term that we’ve all heard before. It’s a series of strategies and techniques used to help us improve our search rankings. That means getting us higher in the Google rankings, it means more exposure and it means making your website easier to find.

However, most people ignore SEO because they either don’t understand its importance, or they simply don’t think it’s worth the money. Instead, they choose the DIY SEO route and attempt to stuff their websites full of keywords and use outdated strategies to rank higher. Unfortunately, many of those methods are considered underhanded black-hat methods that could eventually get your website blacklisted.

Here are five signs that you clearly need some SEO help with your website.

  1. Your website is growing stagnant

Original content is king when it comes to SEO. Make sure you add original descriptions, blog posts and general content to your website to keep it fresh.

  1. Your website doesn’t look good on mobile

SEO now includes making your website fit on a variety of different platforms. If your website doesn’t work properly or looks horrible on smartphones and tablets, then you need to optimize it for those platforms.

  1. You rank, but you don’t convert

Ranking high is one story, but actually converting those page views into sales is another matter. SEO can only carry your business so far, but what will you do even if you do reach the number one spot on Google?

  1. You don’t have a social media page

Social media pages and SEO go hand-in-hand. If you don’t have a social media page that’s incorporated into your SEO strategy, you’re doing it wrong.

  1. You have no idea what you’re doing

Let’s face it, you need to be a specialist to do DIY SEO. However, if you’re serious about learning, then take a look at the infographic below to learn some of the biggest SEO trends in 2018.

 


Infographic By: Oregon Web Solutions

5 Reasons No-One Is Visiting Your Website

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If business wasn’t cruel from time to time, would it be any fun? Not in our book. However, some things seem especially cruel. Take all those business websites that no-one ever visits. Those companies spent long hours – and perhaps paid good money – getting their website just right, working on content, and all the other small details of setting up a website, and then…no-one is stopping by to check it out, or, if they are, they’re not there long. So if you’re in this position, what’s the problem? We take a look at some of the common reasons why your visitor numbers are low below.

It’s All About You

Your website is going to be kind of about your business, but “your business” is not the main thing that people are looking for when they visit your site. They’re looking for themselves. What does that mean exactly? It means that if you’re making all of your content about your business, then people are going to click X. Make it about THEM – as in, what they want – and they’ll stick around. Be a company that’s like a person who asks questions rather than a person who just talks about themselves.

They Don’t Know You’re There

Sometimes businesses fundamentally misunderstand some things about the internet. They think it’s a place where people hang out, and if they’re just there, then people will stop by. But it’s not. The internet is not a public space where people will naturally drift to your corner of it. You have to lead them there. If you don’t, they’ll have no idea that you exist. It would be like trying to find an underground shop in a packed city: it’s not going to happen. As such, you need to light up your business online, and that means organic SEO marketing. If people can search and find you, they’ll stop by.

All Your Focus Is On Social Media

Social media is important for your business, and anyone who tells you differently is wrong. However, sometimes business owners take this to the extreme edge and put ALL of their focus on their social media accounts. There are companies out there who have plenty of Facebook, Twitter, and Instagram followers, but low website visitor numbers. It’s because they’re not using their social media platforms for its proper use, which is direct people to their site.

Old Content

You could have the greatest web content found anywhere online…but if you’re not updating it periodically, then who’s going to come back? There’s only so often you can visit a website you like without seeing new material. So keep things fresh. Videos, blog posts, new photos will help to do this.

It’s Taking Too Long to Load

Finally, don’t forget the number one sin: taking too long to load! People these days have the attention span of a goldfish (actually, this might be generous), and won’t stick around if the pages are taking too long to load. Speed that baby up.

Is This Why Your Website Isn’t Successful?

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When you’re running your own business and you have a website, it’s often important for your website to be as successful as possible. When you have an online shop, this is essential for your business’s success overall. So, when you’re faced with a website that just isn’t really working, what do you do? Maybe you love the industry you’re in, and you’re great at coming up with products and selecting products, but you’re not so great on the tech from. Does this mean that you then have to suffer with a website that’s lacking? No – definitely not! You’re definitely going to be able to learn what to do, and make changes. And let’s take a look at some of these key ideas that could help you.

  1. It’s Not Discoverable

So first of all, one of the issues that you may be facing, is that your website just isn’t be found as much as you’d like. Or at all! And this is where SEO comes in. If you want your website to show up in searches on Google, you’ll need to work in some SEO practices, or work with a specialist like Ignite Digital, so that you can show up. And it is something that you should get into the habit of doing whenever you’re working on some page content, or different pieces of content.

  1. Your Content Is Boring

And speaking of content, how is yours looking? Perhaps the reason why your website just isn’t appealing to the people that it should be, it could be that your content is just boring. Maybe you are just churning out content for the sake of it? When this is the case, you’re going to want to work on that. Think about ways that you can spice up your content like EdgyLabs talks about. When you’re offering something more entertaining, or informative, or educational (that’s also optimized), you may find that you get better results.

  1. It’s Difficult To Navigate

Or maybe, it could be that your website is really hard to get around. If your visitors cannot find the information that they need, then they’re going to leave. This is the same if the site loads too slowly, so you may want to speak to your hosting team or web design team, about improving these.

  1. It’s Not Relevant

As tough as it may seem, maybe your site just isn’t relevant to your target audience. So think about whether you need to rebrand your site or change your content strategy, so that they’re actually interested in your website.

  1. You’re Just Not Advertising Enough

And finally, you may just not be advertising enough. Or at all! And this is going to be a huge problem. Because if you’re not really working on anything organic, or it’s just not performing, then you’re never going to get noticed. So if you want your website to be successful, and you’ve worked through each of the comments above, then you’re going to want to advertise. Online advertising such as paid social content or display ads, you’re going to find that it helps you to get the traffic you want. And if you can convert that, you’ll finally find the success that you want.

UX And SEO: Why They Need To Be Considered As One

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For many years, a lot of business owners and marketing pros for that matter have viewed search engine optimisation and user experience as two separate entities. However, these days are long gone. If you want to rank highly on the search engine result pages, you need to master the art of UX. Both go hand-in-hand. With that being said, read on to find out more.

Why UX matters in terms of SEO

So, why is UX all of a sudden an important factor when it comes to your search engine ranking? Surely it is all about links and keywords? While both are important, UX also plays a critical role. This is because search engines have changed their algorithms over the years so that the most relevant and user-friendly websites rank at the top. They now consider elements such as bounce rate and page load speed when ranking your website. If your website does not offer a good user experience, you are going to struggle to rank highly.

Elements of UX that will impact your SEO

With that in mind, it is a good idea to work on the UX you provide online customers in order to improve your visibility. There are a number of ways you can do this, and here are some examples:

–    Include image tags – Google cannot look at images in the same way that we do. Moreover, some people may not be able to view images on certain devices or if they have a poor connection. This is why adding image tags is a good idea to make sure the UX is the same no matter whether the image uploads or not.

–      Improve the speed of your website – A poor page load speed is one of the main reasons why people leave websites and look elsewhere. Look for ways to increase the speed of your business website, such as deleting large media files, and you will boost the UX and your ranking as a result.

–     Make sure all blog posts and content is over 600 words – Why is this important? Well, it ensures that the content you produce provides value. It sends a signal that the content answers the user’s questions and that it adds value.

–      Ensure your web design is responsive – There is no excuse for having a website that is not optimised for mobile use in 2018. You need to make sure your site can be used and viewed optimally irrespective of the device being used. You can make the most of digital transformation services to assist with this, as companies providing these services can make sure your website’s design is responsive while also improving other UX elements.

So there you have it: hopefully, you now have a better understanding regarding the relationship between SEO and UX. You need to master both and consider them as a joint venture if you are going to be able to reach the heights you want to on the search engine result pages.

Speedy Strategies to a Profitable Ecommerce Business

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Ecommerce can be a hugely profitable business – if done right. With hundreds of millions of people shopping online every year, it’s a huge market to target, and with the right offer, products and service, nothing is stopping you from establishing yourself.

However, the process of buying in inventory and building a website can be long and drawn out when you’re just starting out – but it doesn’t have to be this way. The following strategies should help you get to a better place in a faster period of time – let’s take a look at everything you need to know.

Sell products over inventory.

A lot of people think that starting an ecommerce business involves stocking up on lots of inventory and storing it somewhere until you sell it. But it doesn’t have to be this way, and in many cases, it’s possible to start out using a tactic called arbitrage. This term is used to describe the process of selling someone else’s product, with you acting as a kind of middleman.

Let’s say that a product is on sale to the public for $20, and the dealer or manufacturer charges you $10. All you need to do is pay the source $10, and they take care of all the shipping for you – and you take the margin. Not only does it allow you to make money quickly, but it also reduces your storage costs – you can efficiently run your ecommerce store without ever seeing the product.

Get the tech right

Assuming you have a great product to sell – and a market that craves it – the only thing stopping you from making some money is the quality of your website. There’s a lot to think about, from finding a host to building the site itself – not to mention all the technical aspects of SEO, UX and conversion rate optimization. If all this sounds overwhelming, don’t panic – there is help available.

First of all, the platform you use can take away a lot of the pain, for a small monthly fee. Sites like Shopify, WooCommerce and BigCommerce are all easy to use and perfect for beginners. You should also try and find a company that specializes in ecommerce hosting to help you get an edge over the competition in terms of speed and scalability. And if you need further help with your online marketing – with SEO, for example – then learning the basics and outsourcing to a third party firm gets you results fast.

Believe in your niche.

Technically, you can sell anything online. But the reality is that it takes time to learn, understand, and develop some passion for a product or a niche. You are far better off starting out with physical products you are already aware of and have a love for – it’s that simple.

Do what you love, and use your passion to impress your audience, create excitement, and earn a lot more money in a lot less time as a result. One thing to remember before we go, however – don’t try and sell things that aren’t popular right now, as it’s very much like flogging a dead horse. Check Amazon bestsellers, and places like watchcount.com to find out the hot products in your niche, and you’ll have a much higher chance of success.

Smart Ways to Grow your Business: The Power of Backlinks

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It is a known fact that backlinks are directly related to the amount of traffic that you have on your website. The more authoritative sites that you have linking to your site, the better rankings you’ll have and ultimately, the more traffic you’ll get. Quality backlinks should be your first focus. You may feel as though backlinks are hard to get, but they shouldn’t be and there are plenty of ways for you to earn backlinks so that you can benefit from everything that they have to offer.

Take Skip The Line Backlinks for example. They are able to offer you a huge range of backlink and SEO services, so you don’t have to build your links manually and risk low-quality alternatives.

Backlinks on Your Own Site

If you want to get the best result out of your site then you will need to use the right anchor text when linking on your site. You will want to have your own keyword and anchor text but you don’t want to have the keyword alone. The Google Penguin update targets those who do this and for that reason, you’ll only see a ranking increase over the short-term.

Backlinks on Other Sites

High authority backlinks are very important but they are also very tricky. You have to make sure that the link that you have can provide value to another site as well. It’s true that you can’t control what text another company will use, but you can still hope for the best by getting press in sites that are well-read. For example, you could ask the leaders in your company to post on guest-sites and when you have a company announcement, you can even send a press-release to other sites that are relevant and even popular with bloggers. This is one of the best ways for you to grow your business, but you need to show people why your post will benefit the readers of that site, and in exchange, you’ll get a backlink.

If you have an email list or if you have some social media pages then it’s important that you post on these accounts. It’s also important that you include links to other companies when your content talks about them or even other influencers.

Growing your Business

Ultimately, the best way for you to get backlinks would be for you to create high-quality content and to connect with other businesses. If you do this however, there is no guarantee that you will be able to get the best result out of your backlinks because you can’t predict how they will link to you or even if they will altogether. For this reason, it helps to choose a reputable company who is experienced in backlink building so that they can help you through the whole process.

Backlinks really are one of the best ways for you to establish your business online and it could be the ticket you need to ensure your own success. Building a business has never been easier, and you’d be surprised at how much it could make a difference to your own site traffic.