UX And SEO: Why They Need To Be Considered As One

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For many years, a lot of business owners and marketing pros for that matter have viewed search engine optimisation and user experience as two separate entities. However, these days are long gone. If you want to rank highly on the search engine result pages, you need to master the art of UX. Both go hand-in-hand. With that being said, read on to find out more.

Why UX matters in terms of SEO

So, why is UX all of a sudden an important factor when it comes to your search engine ranking? Surely it is all about links and keywords? While both are important, UX also plays a critical role. This is because search engines have changed their algorithms over the years so that the most relevant and user-friendly websites rank at the top. They now consider elements such as bounce rate and page load speed when ranking your website. If your website does not offer a good user experience, you are going to struggle to rank highly.

Elements of UX that will impact your SEO

With that in mind, it is a good idea to work on the UX you provide online customers in order to improve your visibility. There are a number of ways you can do this, and here are some examples:

–    Include image tags – Google cannot look at images in the same way that we do. Moreover, some people may not be able to view images on certain devices or if they have a poor connection. This is why adding image tags is a good idea to make sure the UX is the same no matter whether the image uploads or not.

–      Improve the speed of your website – A poor page load speed is one of the main reasons why people leave websites and look elsewhere. Look for ways to increase the speed of your business website, such as deleting large media files, and you will boost the UX and your ranking as a result.

–     Make sure all blog posts and content is over 600 words – Why is this important? Well, it ensures that the content you produce provides value. It sends a signal that the content answers the user’s questions and that it adds value.

–      Ensure your web design is responsive – There is no excuse for having a website that is not optimised for mobile use in 2018. You need to make sure your site can be used and viewed optimally irrespective of the device being used. You can make the most of digital transformation services to assist with this, as companies providing these services can make sure your website’s design is responsive while also improving other UX elements.

So there you have it: hopefully, you now have a better understanding regarding the relationship between SEO and UX. You need to master both and consider them as a joint venture if you are going to be able to reach the heights you want to on the search engine result pages.

Speedy Strategies to a Profitable Ecommerce Business

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Ecommerce can be a hugely profitable business – if done right. With hundreds of millions of people shopping online every year, it’s a huge market to target, and with the right offer, products and service, nothing is stopping you from establishing yourself.

However, the process of buying in inventory and building a website can be long and drawn out when you’re just starting out – but it doesn’t have to be this way. The following strategies should help you get to a better place in a faster period of time – let’s take a look at everything you need to know.

Sell products over inventory.

A lot of people think that starting an ecommerce business involves stocking up on lots of inventory and storing it somewhere until you sell it. But it doesn’t have to be this way, and in many cases, it’s possible to start out using a tactic called arbitrage. This term is used to describe the process of selling someone else’s product, with you acting as a kind of middleman.

Let’s say that a product is on sale to the public for $20, and the dealer or manufacturer charges you $10. All you need to do is pay the source $10, and they take care of all the shipping for you – and you take the margin. Not only does it allow you to make money quickly, but it also reduces your storage costs – you can efficiently run your ecommerce store without ever seeing the product.

Get the tech right

Assuming you have a great product to sell – and a market that craves it – the only thing stopping you from making some money is the quality of your website. There’s a lot to think about, from finding a host to building the site itself – not to mention all the technical aspects of SEO, UX and conversion rate optimization. If all this sounds overwhelming, don’t panic – there is help available.

First of all, the platform you use can take away a lot of the pain, for a small monthly fee. Sites like Shopify, WooCommerce and BigCommerce are all easy to use and perfect for beginners. You should also try and find a company that specializes in ecommerce hosting to help you get an edge over the competition in terms of speed and scalability. And if you need further help with your online marketing – with SEO, for example – then learning the basics and outsourcing to a third party firm gets you results fast.

Believe in your niche.

Technically, you can sell anything online. But the reality is that it takes time to learn, understand, and develop some passion for a product or a niche. You are far better off starting out with physical products you are already aware of and have a love for – it’s that simple.

Do what you love, and use your passion to impress your audience, create excitement, and earn a lot more money in a lot less time as a result. One thing to remember before we go, however – don’t try and sell things that aren’t popular right now, as it’s very much like flogging a dead horse. Check Amazon bestsellers, and places like watchcount.com to find out the hot products in your niche, and you’ll have a much higher chance of success.

Smart Ways to Grow your Business: The Power of Backlinks

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It is a known fact that backlinks are directly related to the amount of traffic that you have on your website. The more authoritative sites that you have linking to your site, the better rankings you’ll have and ultimately, the more traffic you’ll get. Quality backlinks should be your first focus. You may feel as though backlinks are hard to get, but they shouldn’t be and there are plenty of ways for you to earn backlinks so that you can benefit from everything that they have to offer.

Take Skip The Line Backlinks for example. They are able to offer you a huge range of backlink and SEO services, so you don’t have to build your links manually and risk low-quality alternatives.

Backlinks on Your Own Site

If you want to get the best result out of your site then you will need to use the right anchor text when linking on your site. You will want to have your own keyword and anchor text but you don’t want to have the keyword alone. The Google Penguin update targets those who do this and for that reason, you’ll only see a ranking increase over the short-term.

Backlinks on Other Sites

High authority backlinks are very important but they are also very tricky. You have to make sure that the link that you have can provide value to another site as well. It’s true that you can’t control what text another company will use, but you can still hope for the best by getting press in sites that are well-read. For example, you could ask the leaders in your company to post on guest-sites and when you have a company announcement, you can even send a press-release to other sites that are relevant and even popular with bloggers. This is one of the best ways for you to grow your business, but you need to show people why your post will benefit the readers of that site, and in exchange, you’ll get a backlink.

If you have an email list or if you have some social media pages then it’s important that you post on these accounts. It’s also important that you include links to other companies when your content talks about them or even other influencers.

Growing your Business

Ultimately, the best way for you to get backlinks would be for you to create high-quality content and to connect with other businesses. If you do this however, there is no guarantee that you will be able to get the best result out of your backlinks because you can’t predict how they will link to you or even if they will altogether. For this reason, it helps to choose a reputable company who is experienced in backlink building so that they can help you through the whole process.

Backlinks really are one of the best ways for you to establish your business online and it could be the ticket you need to ensure your own success. Building a business has never been easier, and you’d be surprised at how much it could make a difference to your own site traffic.

Marketing Mistakes You Can’t Afford To Make

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Marketing is a crucial aspect of any business. If you want your company to be successful, you need to make sure you are sending out the right message to customers in the right way. That isn’t always easy, and there are a number of mistakes you can make that will cripple your business on the market. Here are a few of the ones that you should certainly watch out for when you are setting up promotion and marketing for your business.

Low SEO

You need to make sure that when you invest in SEO, you don’t cut corners. SEO or search engine optimization refers to the tactic of changing your site so that it is more likely to appear higher up in the search results pages. You probably already knew that.

What you may not realize is that SEO can be impacted by the specific tactic you use. There are a number of ways to implement SEO that will prove effective in the short term but will quickly lead to problems for your company in the long term. An example of this would be black hat SEO tactics like keyword stuffing. This is why you should recruit an SEO expert for your business. SEO experts know the issues that you can encounter with this area of your campaign, and they will be able to effectively deal with them. As well as this, they will use a strategy that does not utilize options that will lead to issues in the long term.

Outsourcing Alternatives

You might be thinking about outsourcing your marketing in your business. That can be a smart move as it’s a great way to save some money if your business is working with a strict budget which it may well be. However, if that’s the case, you need to make sure that you are using a company you can trust. There are plenty of outsourcing businesses that will not provide you with a service that you can count on to be effective when promoting your business.

To find a great outsourcing company for marketing, you need to make sure that you are looking at reviews. As well as this, use your business to contacts to find out which outsourcing companies other business owners trust.

If you don’t want to outsource, consider hiring freelancers. They can be useful for everything from content production to social media management.

Cutting Corners

Finally, you must make sure that you are not cutting corners on the marketing for your business. It’s easy to do this in a variety of ways like not bothering to host your site. Don’t forget, a website is essentially, the home point for a marketing campaign online. As such, it’s important to ensure that it does work effectively. That’s difficult if you don’t make sure that you are hosting because it will limit both speed and performance. Hosting doesn’t cost that much money, but some owners feel it’s best to save in small areas and spend the cash elsewhere. This is a mistake, and while it is possible to market on a budget, you have to make sure you are cutting back in the right areas. Website hosting is not one of them.