Easy Ways To Improve SEO

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It is not enough to have a working website for your business. Remember, the purpose of you creating a website is to improve conversion and hopefully invite new business. It should be easy for people to find you when they are generally searching for your products or services. The only way to ensure that you are being found in a Google search is to improve your SEO.

Your SEO, or search engine optimization, is imperative to showing up on the first or second pages of a Google search. Studies have shown that the top results that show up on a Google search page have a 33 percent chance of getting clicked. Most people do not even venture onto the second page of the search results page. You want to make sure Google ranks you in the top search results. Here are some easy ways you can improve your SEO from some of the best SEO companies.

Loading Speed

The loading speed of your page has to improve if you want your SEO to improve as well. Slow loading speed will signal to Google that your webpage is not user friendly. You may rank low because of this. If it takes more than three seconds for your webpage to load, it is loading too slowly. Because of this, people will abandon your site and likely never come back, hurting your site’s popularity and decreasing your chances of ranking in the top search results. Google’s algorithm takes all of this into account when ranking. Check your site’s plugins and themes as they could be the culprit.

Create High-Quality Content

Content is king, especially if you want to improve your SEO. Great content will organically bring in traffic to your website. Not only will your content have to be of great quality but it also needs to be timely and relevant. If you have that kind of information on your website, people will spend more time on there, which can help increase your SEO. When you provide useful content to your customers, you are providing them with information. That alone will keep them wanting to come back for more if nothing else.

SEO Your Photos

The pictures on your website also need to be optimized for SEO. This means they have to be the correct format and file size. If your pictures are too big, that could cause your website to load too slowly, further hurting your SEO ranking. Make sure that you resize or compress your images so they are not so big. Another way to improve your SEO ranking using your photos is to tag your photos with keywords. You can do this by adding the keywords in the title of your images or in the caption and descriptions.

Use Header Tags

Headings helps to break up your written content, making it easier to read for your website visitors. If all people see is big blocks of text, they will not want to read whatever it is even if the content is high-quality. Headings make things more appealing which ultimately improve your SEO ranking.

A Startup’s Guide to Digital Marketing

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For any small business, advertising and marketing is of such a high level of importance. How will people know about your business and know to use your services or buy from you if they don’t know that you exist? In the modern day and age that we are in, there is a new element to marketing with digital marketing being one of the ways that you can help to market your business. But what is digital marketing all about? Put simply, it is advertising that is delivered through digital channels. Your social media channels for the business are channels of digital marketing, as well as apps if relevant, emails, web pages, search engines, and other digital channels. 

If you are new to digital marketing, then here are some of the basics to get to grips with. There are plenty of things that you can do yourself, as well as outsourcing to someone else like Your Marketing People, for example. So here are some of the things that you can be thinking about and putting into place. In 2020 and beyond, your business can’t be functioning well without some digital marketing behind you.

Search engine optimization (SEO): this is all about being found online when someone searches for your website. They may also be looking for something generic, like wedding planners in Houston, for example. If they do that, then you need to make sure that if you are a wedding planner in Houston, that your site comes up. This can be done in a variety of ways, starting with a blog on your own website, and building up some relevant backlinks. Think about keywords in your website too, because if the words ‘wedding planner’ or ‘Houston’ aren’t mentioned, then it will impact how much your site is seen. 

Content marketing: this is all about creating backlinks through content. The content can be on your own channels, as well as placed on other channels like blogger’s sites, for example. Content marketing also relates to video, images, and other kinds of content that can be shared and seen online. Using things that are relevant, as well as alternative image tags, it can help your content be seen by the people looking for it.

Social Media Marketing: social media is a great tool to have in your digital marketing arsenal, as it can be free to use, but can be a real benefit. You can talk to customers in real time, share content, improve brand awareness, and so on. When you build up a loyal following through the content that you share, then it can be a big benefit to your business and help sales.

Email marketing: your customer email list is something that can be really vital. You get to land your business information right into someone’s inbox with offers and deals tailored to them. You can also see who opens what, what offers appeal to them to make them click through, and so on. It is a vital part of digital marketing that can be neglected, but it is important.

Common SEO Mistakes You Need To Avoid

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It does not matter what sort of business you run today – whether it is a cake store, accountancy firm, or a vehicle repair shop – SEO matters. You need to have a dominant online presence if your business is going to stand out from the crowd. However, one of the big difficulties is that the world of SEO is changing all of the time. Nothing ever remains stagnant. With that in mind, keep on reading to find out more about the common SEO mistakes you need to avoid.

Prioritizing quantity over quality – This is one of the biggest mistakes that people make, especially when it comes to link building. It is definitely not a case of the more, the merrier. You need to ensure that all of the links that point to your website come from quality websites. If you run a health food store and you have links pointing to your website from a divorce solicitor’s site, it is not going to do your business any favors because the relevancy is simply not there! Quality should always be the name of the game.

Trying to master SEO without the experience – A lot of businesses try to handle SEO in-house because they feel that this is going to be cheaper. However, if you do not have the required experience, this can end up costing you a lot more money in the long run because you do not get the results that you should from your campaign. This shows why it is vital to hire an expert that has the necessary experience in the industry. You can click here for more information about this and the different sort of services an experienced SEO firm can provide you with.

Unnatural use of keywords – Using keywords should never be at a cost of the quality of your work. Let’s say you want to incorporate the keyword “clothing store New York City” into your work. This phrase does not make grammatical sense, does it? Therefore, stuffing it into your content is going to be obvious and it is going to compromise the quality of your work. This could end up hurting your rating, rather than enhancing it. Instead, add a stop word, i.e. “clothing store in New York City” to make sure that your content is grammatically correct.

Thinking SEO is a one-time thing – SEO is something that needs to be addressed on a daily basis. You cannot address it once at your business and then forget about it. You need to be working on it all of the time if you are to get the results you hope for. This is especially when you consider that new trends are cropping up all of the time. 

So there you have it: some of the common SEO mistakes that people need to avoid. If you have noticed any of the errors that have been mentioned above, there is no need to panic, yet there is a need to make some changes. Use the advice that has been provided so that you can put your business onto the right track!

Launch Your Business Successfully In 3 Easy Steps

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It doesn’t matter whether this is your first business launch or whether you are looking to launch a second venture, current uncertain times can make your startup a little more risky. As an entrepreneur in the planning stages of your money-making venture, you will have a list as long as your arm of tasks to complete. You need to be a finance expert, a marketing guru, a social media whizz, an admin boss as well as the head honcho. While these pandemic days have halted us in our tracks, you shouldn’t allow this to prevent you from continuing your business plans. Take a look at these three simple steps that you can follow to launch your business successfully.

Social Media

Before you launch your business, you can sign up for Facebook, Twitter, and Instagram at the very least. Your corporate side is effective for funding your business and pitching to official investors. But, for your customers, they want to speak to a chatty and informal individual. Your social media feeds are the perfect way to do this. Before you even think about getting your business off the ground, you can generate an online buzz through Facebook. Create a launch event page as well as posting relevant and meaningful content regularly. By creating a feed that promotes interest in your brand, you gain greater exposure as your followers share your posts. When your business does launch, you can use your social media channels to direct traffic to your website by posting links, discounts, and incentives.

Website

Your website design is crucial to the success of your business. With added SEO capabilities, you can ensure that your website appears high up in the Google search rankings. Search engine optimization means honing your keywords and the quality of your content to give your page the kudos needed to help you compete with your rivals. If you don’t have the expertise in house for this business function, think about outsourcing your website design to an external team. These individuals are specialists in making your website industry-specific, and super customer focused on your target market. They will enhance your brand and communicate your business vision and ethos through your homepage aesthetic and website content.

Staff

As a new business, the chances are that you will require a small staff team. These individuals will be crucial to your business success. With a stable and cohesive team that buys into your business ethos, you will have a workforce that will care about the work that they do. Ensure that you ring fence some cash for the professional development of your staff. By investing in their wellbeing and career, you are demonstrating that you value them and respect them. You don’t want a high turnover of staff with low morale. Facilitate a workplace that is conducive to teamwork, and you could have a productive team working for you.

Follow this guide, and you will soon be launching your business successfully in three simple steps.

Tips To Help Improve Your Website

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Improving your website is an important part of growing your business because so many of us are spending more time online. And with so much potential reach out there that could translate into customers, you should be taking full advantage of this where possible. Here are some tips to help improve your website.

Utilize Call To Action

A call to action is where you provide an opportunity for your reader to do something. That could be commenting on an article or clicking on a link to take them to another part of the website that needs more traffic. It’s basically asking them a question, and they are choosing whether to answer it or not. Having more of these calls to action on your website can help with engagement and to give your readers an opportunity to make themselves more known to you as a company. It also helps you learn more about your readers so that you can tailor your website even more to suit them. So try and utilize the call to action option where you can.

Make It Mobile Friendly

When it comes to your website, there’s a number of things you can do to improve its functionality, but the main thing you want to focus on is how mobile-friendly it is. As more people hop online, more tend to use their mobile phones than anything else and so a website that doesn’t function well on a phone isn’t going to be great for business. If text is too small or buttons don’t function the way they’re supposed to, you’ll likely have more of your audience switching off out of boredom or frustration. Seek feedback from your audience about the response on phones as they can be different depending on the type of phone they own. It can be good to know so you can do what you can to improve it. You might want to look into app developers to see if an app version of your website is more appropriate.

Improve The SEO

Search engine optimization is important to get your website out there and ranked high on search engines which will essentially bring more traffic to you. There are lots of basic SEO practices that you can do like compressing images and just creating good content for your website. However, it might also be worth getting in the experts to take over management of this as it can tend to be a job that might take up a lot of time.

Fix Broken Links And Functions

And finally, try to fix any broken links and functions on your website when you spot them because it can be highly frustrating when you have new users going onto your website for the first time. Try to make it a regular thing that you check on so that it doesn’t start piling up and your website loses its ranking.

Improving your website takes time and effort on your part as a business, so implement the changes to make sure you’re making the best of it for your company.

Identify Your Thing – Then Launch A Blog

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So things are looking good.  Your career is on track, you’ve some money in your bank, and things have never been more positive. You find that you are in such a chilled out zone, that you have time on your hands, and want to fill it doing something you love.  

You’ve already fitted in time at the gym, and your social life is well –  sociable, so what could you do with those spare hours that will tick a box in the learning curve of your life.

So how about starting a blog?  It may well be that thousands and thousands of blogs are launched every day of the year, but there is still room for another one – and that could be yours.

But first you have to identify what to blog about, and whilst that can be hard for some, the answer could actually be easier than you think, and staring you in the face. 

People usually start a blog because they have something to say, some knowledge to share, an opinion, a talent, or a cause close their heart.  Once you’ve identified what your ‘thing’ is, then because you either know about it, or are passionate about it, writing about it will come really easy to you. 

For example, you may have a talent for making fabulous meals from very affordable ingredients and your dinner party guests constantly compliment you on your amazing food. 

Of it may be that you can revamp a vintage ball gown, and turn it into a stunning cocktail dress all within 24 hours and your friends constantly come to you to fix their clothes, or to make them a one off, exclusive dress.

When someone turns to you for advice, or to fix things, or to create things, then generally that is your thing, your talent, your speciality.  That is the thing to blog about. You feel someone’s pain, you fix it. You can answer their questions, solve their problems and be the ‘go to’ person. So what better subject to blog about than the ‘thing’ you already do. 

There are some general things you need to think about when starting your blog.  Along with the name, the theme, and all the general nuts and bolts of blogging, you want people to find you, so  things like search engine optimization are going to be very important to you.  

This is something that you might not ever have heard of before, but in simple terms, it means ensuring all those people you’d like to help, can find you easily, and your blog or website will come up as one of the first when someone types in, ‘affordable ingredients’, or ‘revamp ball gown’.  

Don’t let the fear of technical jargon put you off from starting a blog. Help is out there for every conceivable problem you may have.  Just as you know your ‘thing’, another person’s ‘thing’ will be helping people to start a blog. You just have to find them, and all your problems will be solved.

Creating The Perfect Website

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There are many reasons why you might need to have a website. But whatever the underlying purpose, there are a lot of things that you will want to consider if you are going to create the perfect site, or get as close to perfect as possible. As it turns out, creating the perfect website is easier than you might think, but it does take time and effort to get there. In this article, we are going to take a look at some of the things to bear in mind as you try to create the perfect website.

Purpose

Every website must have a purpose, and the clearer you are on what the purpose of yours really is, the better it will end up being. You need to hone in on this as finely as possible to really make the most of it. It might not quite be enough to say ‘my business needs a website’. Instead, ask yourself why your business needs a website. To generate traffic and so improve your customer base? To act as a communication channel? To spread the brand? Likewise, if you are looking at setting up a personal website: what exactly do you need to get out of it? Why does it exist?

Choosing the Right Platform

When you’re first starting out, it’s generally best to make creating a website as simple and low cost as possible for yourself. There are a number of Ecommerce platforms out there that allow you to set up your own online store with everything that an effective website could possibly need. You can craft a landing page, create product pages with images and descriptions, FAQ pages, contact pages and more. Take a look at Shopify reviews to learn more about what this platform can do for you and how it compares to other options!

Outsourcing

Many people these days will outsource the actual web design process to professionals who know what they’re doing. That is something that you will want to consider too. If you take a look here, you will see that outsourcing your web design is generally a more affordable way of getting it done, while also bringing about much better results too. So make sure that you are considering this if you really want to make your website as professional and complete as it can be.

Simplicity

Whether you outsource or do it yourself, you need to make sure that you keep the website simple. Simplicity is really the main quality that you should always look out for in any website, and something that you should champion in your own when you are designing it. As long as it is simple, you will find that you are going to be able to draw more people in, and that they are going to enjoy it a lot more too, so that is something that you are going to have to think about along the way. Simplicity really does make a difference.

SEO

Whatever the purpose of your website is, you probably want to make sure that it is reachable, and that you are generating as much traffic as you need. In order to do that, you need to focus on utilizing Search Engine Optimization (SEO) so that your website is going to be as close to perfect as possible in terms of getting up the top of the search engines results pages. That alone will ensure the popularity of the site, and that will be a sure sign that you are doing things right. Be sure to focus on this if you want your website to actually be known.

It’s Time Your Business Embraced Outsourcing

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The idea of letting someone else get their hands on your business can be seriously scary. When you’ve put your heart and soul into something, the last thing you want is for someone to come along and mess it up. But collaboration is one of the most important elements of business (as well as life.) Not only that but if you try to take on every single element of a running a business by yourself, then you’re going to run out of energy very quickly. The best solution to this is to find the aspects of your business that you don’t have either the time or the expertise for and outsource them. This way the job gets done by professionals, leaving you free to focus on other important aspects of your business. Here are a few parts of your business that you can afford to let someone else deal with.

IT

Not everyone’s a computer wizard. There’s no shame in that. We all have technology around us at all times, but very few of us have a really solid idea of how it all actually works. This is even more pronounced in the world of business. Companies use more advanced and specific technology. This requires equally advanced and specific knowledge to be able to maintain. Cloud solutions, network monitoring, security. These things can be incredibly complex and can’t be dealt with half-heartedly. The best thing you can do is to outsource your IT needs.

SEO

SEO isn’t as simple as it used to be. Once upon a time you could put a decent amount of keywords onto your website, and that was that. But now things have gotten a lot more complicated. Search engines blacklist sites that do that in favor of well-integrated SO. It’s a good idea to look into an SEO service that can use their know-how to create the most effective and well-integrated content possible for your website.

Accounting

Your money is at the heart of your business. None of the other elements could even function without it. So the last thing you want is to leave your finances as an afterthought. This is especially true if you’re not much of an expert with money in the first place. Mistakes in your accounting can not only affect your finances but can put your company into serious legal trouble. The best thing you can do is to hire an accountant to focus entirely on that side of your business. That way it leaves you free to focus on the side of the business you’re most useful without having to worry about whether your books are all in order. 

Obviously, there’s a great deal of your business that you’ll want to handle yourself. It is your business after all! But by being able to let go of a couple of things here and there, you can make sure that your business continues to run as smoothly and efficiently as possible.

Selling Online – Slow & Steady For Success

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Many people are looking for an extra source of income. Perhaps you already have a product you can sell, or maybe you don’t. Either way selling online is going to be your best bet. Aside from the fact you can sell globally in most cases, you can manage it from home. It is always worthwhile to remember that in most cases, selling online takes some time to get going. There is usually less risk involved because you don’t need to have storage for products in most cases, you aren’t paying the rent on a shop, and there are many options for selling. 

Let’s dive into some tips for success!

Products 

Although you might be having dreams of laying in bed with a coffee watching the cash roll in from your online store – that isn’t going to happen unless you know what you are going to be selling. You need to think about the profit margin you are looking for – and always remember that you will be up against the much cheaper competition. If you don’t already sell anything specific, then the world is your oyster here. What do you have a lot of knowledge in, access to or can produce yourself? If you choose an item that you are passionate about, it won’t feel so hard on the long days. 

Name

If you are freelancing already, then you probably have a brand name that you can work with. If you don’t, then think about the future and not just now. If you have plans to expand one day, you are going to want to make sure the name will fit with that growth. It also needs to fit into a domain name and all of your social media channels. Easy to say, easy to read, gives a lead (into what you do). 

Where

This is where many people get a bit lost. You can choose to have your goods only on your own website, but really you are going to be looking for those big audiences that you can get from Shopify, 3dCart, Amazon and more. Though it doesn’t hurt to have your own site too. But you should always remember that each of those points of sales has rules, and if you break them, you are going to be looking to get help at appealasap.com. Be sure you know what you are signing up to, what the costs are and what the benefits are for you. 

Promote

Once you have all of the basics set up, you are going to need to promote your store and products often. Using the very same social media accounts, we just spoke about. Learn about social media marketing, email list building, SEO, and paid advertising to make the most of what you can do. It is the promotion that is going to do the heavy lifting on the growth of your business….

The other large chunk of work is going to be from you always delivering on time, always responding to customers (consider chatbots for this if you are working alone). And really leverage that email marketing list for the upsell.

Converting Your Website’s Visitors Into Customers

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Getting visitors to your website, but no customers? In order for a website to generate customers, it needs to have the right design features to get people buying. Here are a few key tips for helping to build more leads from your website.  

Make sure you’re attracting the right visitors

If you’re getting lots of visitors but few customers, you may want to check how visitors are arriving at your site. It’s possible that inappropriate keywords may be optimized, leading to the wrong type of visitors arriving at your site. Investing in the help of an SEO service provider could help you to optimize relevant keywords that attract the right visitors and get them buying. You can use analytics tools to see which keywords visitors are using.

Speed up slow-loading pages

If your website’s pages take too long to load, visitors may get impatient and leave. This could be stopping you from getting customers. Slow-loading pages can be the result of many issues ranging from a slow hosting provider to possibly too many plug-ins/embedded media. There are guides online that can help you to improve the speed of your site’s pages.

Ensure your website looks professional

Your website needs to look professional in order to gain visitors’ trust. If it looks amateurish, visitors will assume that your company is run by amateurs. It could be worth hiring a website reviewer to check your site and point out any improvements they think need to be made. This will determine whether your site needs redesigning (you may want to hire a professional web designer to do this).

Show off your credibility

In order to trust a business site, consumers like to be able to see evidence of credibility. Award and qualification badges, testimonials and case studies can all show people that you’re qualified and experienced. Make sure to also check reviews of your company on the likes of Google and TrustPilot to ensure that it’s largely positive – too many third-party negative reviews could be damaging your ability to generate leads.

Keep the checkout process simple

A complicated checkout process can put off visitors. Lengthy sign-up procedures made up of multiple pages can irritate potential customers. Try to keep the checkout process to as few pages as possible and consider making signing-up optional. You should also make sure that you’re using a professional checkout process builder tool to help minimize bugs and glitches. Some company sites may not have a checkout process and may rely on customers ringing up to book a quote – if this is the case, make sure your contact details aren’t hard to find.

Expand your payment options

The final hurdle for customers is likely to be your site’s payment gateway. Aside from accepting debit card, consider whether you should also accept credit card and possibly alternative forms of payment such as cryptocurrency. Certain customers may be put off if you don’t offer their preferred payment option (credit card could be particularly important when it comes to large value items).