Selling Online – Slow & Steady For Success

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Many people are looking for an extra source of income. Perhaps you already have a product you can sell, or maybe you don’t. Either way selling online is going to be your best bet. Aside from the fact you can sell globally in most cases, you can manage it from home. It is always worthwhile to remember that in most cases, selling online takes some time to get going. There is usually less risk involved because you don’t need to have storage for products in most cases, you aren’t paying the rent on a shop, and there are many options for selling. 

Let’s dive into some tips for success!

Products 

Although you might be having dreams of laying in bed with a coffee watching the cash roll in from your online store – that isn’t going to happen unless you know what you are going to be selling. You need to think about the profit margin you are looking for – and always remember that you will be up against the much cheaper competition. If you don’t already sell anything specific, then the world is your oyster here. What do you have a lot of knowledge in, access to or can produce yourself? If you choose an item that you are passionate about, it won’t feel so hard on the long days. 

Name

If you are freelancing already, then you probably have a brand name that you can work with. If you don’t, then think about the future and not just now. If you have plans to expand one day, you are going to want to make sure the name will fit with that growth. It also needs to fit into a domain name and all of your social media channels. Easy to say, easy to read, gives a lead (into what you do). 

Where

This is where many people get a bit lost. You can choose to have your goods only on your own website, but really you are going to be looking for those big audiences that you can get from Shopify, 3dCart, Amazon and more. Though it doesn’t hurt to have your own site too. But you should always remember that each of those points of sales has rules, and if you break them, you are going to be looking to get help at appealasap.com. Be sure you know what you are signing up to, what the costs are and what the benefits are for you. 

Promote

Once you have all of the basics set up, you are going to need to promote your store and products often. Using the very same social media accounts, we just spoke about. Learn about social media marketing, email list building, SEO, and paid advertising to make the most of what you can do. It is the promotion that is going to do the heavy lifting on the growth of your business….

The other large chunk of work is going to be from you always delivering on time, always responding to customers (consider chatbots for this if you are working alone). And really leverage that email marketing list for the upsell.

Converting Your Website’s Visitors Into Customers

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Getting visitors to your website, but no customers? In order for a website to generate customers, it needs to have the right design features to get people buying. Here are a few key tips for helping to build more leads from your website.  

Make sure you’re attracting the right visitors

If you’re getting lots of visitors but few customers, you may want to check how visitors are arriving at your site. It’s possible that inappropriate keywords may be optimized, leading to the wrong type of visitors arriving at your site. Investing in the help of an SEO service provider could help you to optimize relevant keywords that attract the right visitors and get them buying. You can use analytics tools to see which keywords visitors are using.

Speed up slow-loading pages

If your website’s pages take too long to load, visitors may get impatient and leave. This could be stopping you from getting customers. Slow-loading pages can be the result of many issues ranging from a slow hosting provider to possibly too many plug-ins/embedded media. There are guides online that can help you to improve the speed of your site’s pages.

Ensure your website looks professional

Your website needs to look professional in order to gain visitors’ trust. If it looks amateurish, visitors will assume that your company is run by amateurs. It could be worth hiring a website reviewer to check your site and point out any improvements they think need to be made. This will determine whether your site needs redesigning (you may want to hire a professional web designer to do this).

Show off your credibility

In order to trust a business site, consumers like to be able to see evidence of credibility. Award and qualification badges, testimonials and case studies can all show people that you’re qualified and experienced. Make sure to also check reviews of your company on the likes of Google and TrustPilot to ensure that it’s largely positive – too many third-party negative reviews could be damaging your ability to generate leads.

Keep the checkout process simple

A complicated checkout process can put off visitors. Lengthy sign-up procedures made up of multiple pages can irritate potential customers. Try to keep the checkout process to as few pages as possible and consider making signing-up optional. You should also make sure that you’re using a professional checkout process builder tool to help minimize bugs and glitches. Some company sites may not have a checkout process and may rely on customers ringing up to book a quote – if this is the case, make sure your contact details aren’t hard to find.

Expand your payment options

The final hurdle for customers is likely to be your site’s payment gateway. Aside from accepting debit card, consider whether you should also accept credit card and possibly alternative forms of payment such as cryptocurrency. Certain customers may be put off if you don’t offer their preferred payment option (credit card could be particularly important when it comes to large value items).

4 Areas To Outsource As A Small Business

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You may find it surprising to discover that even the most enterprising of businesses outsource from time to time. The key to outsourcing is to look at the tasks that take up the most time, your weaknesses and that are simple, mundane tasks. Outsourcing to professionals in areas such as creative, financial or other fields can result in a better quality end-product, and free up time and resources to put back into the company. 

Check out these four areas to outsource as a small business:

Content & Inbound Marketing

Long gone are the days where you were able to advertise using purely god word of mouth and flyers on walls and in shop windows. It’s all about the digital world and how we utilize it to our advantage. Small businesses must compete for customers through online and mobile marketing, which are undoubtedly better and more effective ways for companies to get seen by customers but they do take a lot of time and effort to get right. 

With the number of people searching for businesses using their mobile device or a search engine at a rapid rate, businesses should look to outsource their content creation and marketing to improve their company’s chances of being found by potential customers. The costs and time spent marketing should go down for small businesses who are inexperienced with this area if they choose to outsource. 

Think about outsourcing areas such as:

  • SEO-Search engine optimization.
  • Content creation – Blog posts, Website info and articles. 
  • Social media advertising – Instagram feed, Twitter posts and Facebook. 

Web Design

When it comes to present your business on the web to the entire world chance are you’re going to want to have complete control especially seen as this is the face of your business.  However, web design is another service to consider outsourcing as it means you can ensure you attract customers immediately and hassle-free, you will also have a technical person to refer to if anything goes wrong rather than spending hours sorting it yourself. 

There are both creational and technical components to web design and professionals in this service can work with you to find the right balance for these elements and meet your wants and needs for the site. 

Think about outsourcing these web design areas:

  • Designing and building the background dealings of your site. 
  • SSL Certificates.
  • Databases.
  • Hosting for the website- unless you want to host your own server. 
  • Coding HTML/CSS- although it’s handy to know a little bit about this. 
  • Troubleshooting tech issues- IT services will be able to help set up and maintain software and programs you have.

Accounting

This is yet another area that most businesses outsource and if you’re not already it should be one of the first that you look in to. Yes, it’s ideal and wise for you to be on top of your accounts but this doesn’t mean you need to spend all the time doing it. Merely communicating with an accountant who is looking after your financial paperwork will be sufficient. 

Think about outsourcing these accountancy areas:

  • Payroll management – a month-end job that will free up a lot of time. 
  • Bookkeeping- hand over any expenses reports and let them deal with them.
  • Overseeing cash flow

By outsourcing these types of services, small business owners have the time to spend on growing their company instead of being frustrated with tasks that take expertise and are time-consuming.

Are there any areas that you outsource as a small business already? Please share them below.

The Business Aspects That May Require The Most Attention In Your Biz

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Starting up a business is something that many people would love the opportunity to do. They want to get to a stage where they feel passionate about something they do each day, and the control that being their own boss gives them. Starting up will be overwhelming, and there is often a lot of plates to spin. But you will get to the stage where the idea has come into fruition and you are ready to move the business forward. However, there will be aspects of the business that you may forget about. So here is a quick reminder to help you keep the dream on track.

Keep a close eye on cash flow

Cash flow in and out of your business may be something that you might not have much experience, but it is an essential area of the business to keep it moving forward. The aim is to stay in the black and not have any debts around you. But often not having the right level of insight on this area can cause you to make errors with forecasts and profit projections. Take time to be aware of funds going in and out, and also be mindful of payment windows. Some of which you can take advantage of, others will also take advantage of it as you await money coming in. Outsourcing your accounts can help to take the pressure off this are for you as a business leader. 

Think about your website

These days you have to be aware how much is done online, and your website is one area that you can’t afford to make mistakes with. You only have to look at your own habits to understand that you go online for a lot. So it may be time to ensure that you give your full attention to your website. Ensuring that the pages load up quickly. All images are quality and not pixelated. Things like stock levels are up to date with the correct pricing and also taking into account SEO so that you are driving traffic to your website from search engines. 

A business blog may be beneficial 

Another thing to consider might be to set up a business blog that runs alongside your website. This can also create more chances of using things like SEO to help drive traffic to your main website and ecommerce page. You could look at having experienced writers create engaging content for the blog, as there are affordable blog writing services for your business that you could consider. This can help you to also share other information relevant to your customers, such as knowledge of the industry or the latest offers. It can even translate into social media posts as another thing to share through those platforms. 

Social media engagement and responses 

Finally, you may want to think about how you engage and use your social media platforms. You may have a strategy in place in terms of content, but if you fail to respond to comments or direct messages then it could be all to waste. 

Let’s hope this has given you something to think about when it comes to the business aspects that require your attention

6 Reasons Why Your Approach to SEO Is Failing

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It goes without saying that search engine optimization is one of the best ways to ensure that your website is visible to a large audience. Without SEO, you could have the world’s greatest website with plenty of useful content and products to sell, but you’re never going to get the exposure you deserve unless you make friends with search engines like Google. Every day, there are over 3.5 billion searches on Google alone which means 1.2 trillion searches a year–that’s a lot of internet users! And with more users making use of smartphones and tablets to browse the web, we’re going to see that number increase even more.

So we understand why SEO is important, but are you really taking advantage of it as much as you could? Perhaps you’ve invested in SEO heavily but you’re still not seeing a huge increase that the agency promised, or perhaps you’ve been fooled to think that SEO requires a hefty time investment. Of course, there’s always the alternate reason; your SEO is failing.

So in this article, we’re going to explain five reasons why your approach to SEO is failing and how you can fix it so that your website gets the exposure it deserves.

Reason 1: Your website just isn’t good enough

Your visitor experience plays a huge role in how visible your website is. If your visitors are required to click over 5 different links to find what they need then there’s a serious problem. You may want to consult website designers to help you with things such as improving your navigation and the overall design of your site needs to be easy on the eyes. If you’re not focusing on things such as readability, navigation or even having a website that works on both mobile and desktop, then you’re going to have some serious trouble with your SEO.

Think about it this way; it doesn’t matter how much Google likes your website thanks to your keyword usage and their robots. If your website isn’t an enjoyable experience then your visitors may click your website, but they certainly aren’t going to stay let alone actually purchase something from you. So if you’re serious about SEO and improving your website, make sure you focus on making a good website first.

Reason 2: You’ve not updated your SEO strategy

SEO is constantly evolving. If you hired an agency five years ago to help you with SEO and you’re still acting on the same principles, then it’s no wonder that your SEO is currently failing. You always want to update your tactics because Google is always updating its search engine. It’s always going to change its algorithm and you need to learn about those changes and discover how you can take advantage of it to grow your site.

The best way to do this would be to hire an SEO expert since they can keep up with all the updates, but you can also do this by taking SEO more seriously and learning about the processes involved.

Reason 3: You don’t have the right team for it

You also need to ensure that you have the right team for your SEO needs. It’s often a matter of hiring an in-house team vs hiring an SEO agency, and the right choice for you will often depend on how large your business is and how much attention your website gets. If you’re just a small business then an agency is usually good enough, but if your website has many products, pages and your company gets a lot of business, then it’s best to seek an in-house team that understands your business better.

Reason 4: Your industry is too competitive

If your industry is really competitive then you might just be having trouble trying to compete with the giants in your field. For example, you might be struggling to compete with other smartphone companies since Apple, Google and Samsung are currently dominating it. If you’re trying to grow a site about something popular such as video games or sports, then there are other websites that will likely have far better content than you and domain authority.

If your industry is competitive, then it may be worth trying to find your own niche, changing your goals or even repurposing your website so that it’s easier to find for a more specific or smaller audience before expanding your brand.

Reason 5: Your industry just isn’t very popular

There’s always going to be a problem with industries that just aren’t popular. While popular industries have the trouble of too much competition, niche industries might have too few searches or highly specialized businesses that are already well-known in communities.

When it comes to SEO for niche industries, you need to play an active role in those communities in order to promote your website. This involves content marketing, social media interaction and general engagement with your audience in order to grow your audience. In other words, you need to take a different approach to SEO if you want to grow your website in a niche industry.

Reason 6: You’re focusing too much on keywords

Lastly, we should talk about keyword usage and the technical side of SEO. While it’s true that Google does look at your website with a set of algorithms to determine its domain authority and value to users, it’s important to design your website to be readable by humans first and not Google’s bots. This means that you shouldn’t stuff your content with keywords or follow SEO optimization tools that use robots to check your content.

Instead, focus on creating content that is actually readable. Focus on designing a website that has lots of interesting content for your users to read and stop putting a heavy emphasis on meeting a certain keyword requirement. Yes, the statistics and analytics are important in SEO, but arguably the most important statistic is how many people visit and stay on your website, and that’s usually down to honest high-quality content.

The Things No One Ever Tells You About SEO

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SEO is really simple, right? It’s just about adding a few links and keyword phrases to your website. Once you’ve done that then BOOM your website will magically appear right at the top of Google’s search results.

Oh, if only it were that simple. In fact, everything above is a big misconception within the world of SEO. This is an area that many people regularly get wrong, even those who specialize in it. So, if you want to make sure that you are using all of the best SEO practices on your website, you will need to debunk a few myths about SEO and try to find out what the experts aren’t letting you in on. To help you do just that, here are some of the things that no one ever tells you about SEO.

It Actually Has Many Different Names

Are you worried that you don’t have enough time to work on your search experience optimization and search content strategy alongside your usual SEO work? Well, there’s no need to worry about that as, in actual fact, these are just different names for the same thing. You’ll hear SEO called a few different names by different people, which can sometimes confuse newcomers to the world of search engine optimization.

It’s Just The Same As Content Marketing

You’ll have no doubt heard a lot of content marketing. So much so that you might have thought that this is a completely separate strand of marketing to SEO and website optimization. That isn’t the case, though. In fact, content marketing is a type of SEO. Without good content that has some strong keywords in it, your website optimization won’t be quite as strong as what you think. So, if you get your site’s content just right, then your SEO ranking will soar.

Backlinks Are Really Pointless

For years, we’ve all been told to add plenty of backlinks to website copy and blog posts as these can really help enhance a site’s SEO. But recently, there have been rumors that these links actually aren’t pulling their weight anymore. Some people have some evidence that Google is now actually penalizing for using too many backlinks in posts. So, if you do want to still continue linking in your content, make sure you try to keep it to a minimum!

You Can’t Afford To Stop Learning

The SEO industry is ever changing as Google are always bringing in new targets to aim for and various regulations that need to be followed. If you want to continue with your good SEO practices, be sure to read up on the subject and follow all of the latest trends within the industry. It could also be worth going to your nearest SEO conference to speak to others who are working in this sector. You’ll also be able to hear some industry experts give talks on the current best SEO practices.

You will need to do a lot of digging to find out everything there is to know about SEO. Hopefully, this blog post will help!

 

Everything You Need To Know To Enhance Your Video Marketing

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Have you started to use videos in your marketing yet? You might think that producing videos is only suitable for certain types of businesses in specific industries, like tech and media. However, that isn’t really the case anymore. More and more companies are looking to use video in their marketing campaigns because it has been proven to really engage with customers. Most people will stop and take notice of a video whenever they stumble across one that looks interesting online. They are a lot more likely to take notice of it compared to some plain copy or an infographic, that’s for sure!

So, as you can see, it is very much worth your time to think about setting up a video marketing campaign, no matter which industry your company is based in. These next few tips can help you make the most of all your videos.

Consider Hiring Help

If you are completely new to making your own videos, it could be worth hiring a video production firm to take care of this for you. You will be able to work closely with them to ensure that the videos they create fit you and your branding perfectly. Even if you would like to bring your own video production in-house in the future, it’s still a good idea to work closely with a specialist firm to start with. They can show you the basics and offer you plenty of essential tips and tricks.

Think Of The Story

One of the main things to consider for any video that you create is its story. No marketing video should be just a cold sales pitch. You need to come up with a story so that it entertains those watching it. This will also make it a lot more relatable, and it won’t feel too sterile and corporate. If possible, try to think of a human story so that it appeals to people’s emotions. It doesn’t matter if your video isn’t obviously selling something; as long as it has a good story at its heart, it should still make people want to buy whatever it is you are trying to sell with it.

Make Sure It’s Mobile Friendly

All videos need to be mobile friendly these days. Now that the majority of web users are viewing the internet on their smartphones or tablet devices, you need to ensure that the videos you create can be easily viewed on these small devices. As well as being able to be viewed on mobile devices, you should also make it possible to download the videos on a tablet or phone as well. If you don’t, and you restrict your videos to desktop formats, then you might find that you get hardly anywhere near the views that you had expected.

Don’t Forget About SEO

You should also double check that your video is all ready for SEO before you publish it as well. This means that it will be optimized for search, so more people are likely to come across it. One of the best ways to improve a video’s SEO is to tag it with some appropriate keywords. That way, if anyone were to search for any of the tagged keywords, then the video should come up towards the top of their search results. You might also want to embed a few external links into your video description. That should be another way to send more people to your video.

It Needs To Be Informative

What message will you give the video? If it doesn’t have a clear message behind its story, then it won’t be informative and many viewers might end up switching off. Similarly, you need to make sure that your viewers will finish the video having learned some important facts and figures. But not only will an informative video be a lot more entertaining for viewers, it will also be extremely memorable, meaning people will remember what you have to say in it for longer.

Create Some Tutorials

Many business owners find that tutorials can work very well as marketing videos. If you can make a tutorial for something that is relevant in your business’s niche, then you will find that they have the potential to travel very far. That’s because people will share them to spread the knowledge which, in turn, can quickly spread your company’s name. Plus, people are a lot more likely to return to a tutorial video and watch it repeatedly compared to a standard marketing video.

Publish It To All Your Social Media Platforms

Once you are ready to publish a video, you should link to it on all of your company’s social media profiles. This includes the likes of Facebook, Twitter, and even LinkedIn. This should increase the number of people who see it, as it won’t just be people who click onto your website. Plus, you will get the chance to post the link to the video alongside some hashtags, which can increase its viewer numbers even further. And if someone enjoys the video, they will hopefully interact with it, which will share it to their own followers.

Keep It Light And Entertaining

No matter what the topic of your video is, it always needs to be light and entertaining. If it is too professional, it could come across as extremely boring and people would be very likely to click away from it. In order to keep hold of your viewers’ attention for as long as possible, make sure that there are is plenty of humor throughout the video and that the tone isn’t too serious.

Edit Them Well

Sometimes it really pays off to be a strict editor. Effective editing can help to shorten the video so that it doesn’t become too long-winded. Not only that, though, but it will also give you the chance to cut out any filler moments that may be weighing the whole video down. Some video producers say that the more editing, the better!

Good luck with all your future video marketing campaigns!

Top 5 Skills You Need To Grow Any Website

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When you’re running your business, you do need to think about the website. Online, this will be the home platform for your company. Everything should be rerouted or redirected through your business website if you want to kick your company into high gear. This means that content should be posted on your site, even after it has appeared and been promoted on social media. As well as plenty of content promotion, you also need to think about keeping clients and customers updated too. You should be providing them with all the information they need from your business direct from your website.

Great, but to maximize the potential of your business site, you also need to think about how to drive more traffic, grow your reach and connect with customers. Do you think this is going to be difficult? Well, it can be but if you have several vital skills then you should have no issues at all getting the results you want here. So, let’s explore each of these individually and make sure that you know why these are crucial.

Social Communication

As you might have expected, this largely relates to using social media the right way. Social media can be a very powerful tool for any business owner and will help you drive more traffic to your site if you use it correctly. To do this, you need to understand that there are different strengths and weaknesses for each social network that you could use.

This includes the favorites such as Facebook, Instagram, Twitter, Pinterest and more. While some of these are best suited for B2B companies – Facebook – others are far more beneficial for business owners who are marketing to general consumers – Instagram. This is because Instagram provides a better avenue for releasing image content which is more interesting and exciting to customers. Your industry, sector, or target audience will also impact which social media source will be right for you. For instance, you need to consider where the key influencers in your industry are. This is where the main brunt of your campaign should be focused.

Once you decide on a place to play, you then need to utilize the social profile effectively. It’s best to follow the eighty, twenty rule here with only twenty percent of posts or content being direct promotion for your brand. Of course, gaining attention through social media isn’t just about posting. That’s the easy part. You need to select a tone, maintain a level of consistency with your posts, ensuring that everything you publish adds rather than detracts from your business brand.

As well as this, you must work on effectively communicating with users and customers through social media too. So, for instance, you should think about UGC or user-generated content. This is a great way to get users on your side while also bringing more to the fold. Remember, users are more likely to trust content promotion from another user compared to content directly from your business.

Know SEO

Next, let’s consider the impact of SEO or search engine optimization. Regardless of whether you are running an ecommerce shop, a blog or a full business website, you probably have some understanding of SEO. If you don’t it’s imperative this changes otherwise you will not see the level of response that you hoped for in terms of growth and of course traffic. There are various aspects of SEO that you should consider. It is not one factor of your website but instead several that overlap and interlink.

As an example, you must make sure that your site is optimized for mobile use to ensure a high ranking. Many and quite possibly most of users will now access your website through a mobile device and there is now a Google mobile first index system in place. This means that Google will index a mobile version of your site rather than a desktop if you have one which is critical and could provide you the competitive advantage.

As well as this, you also need to consider how to build your site effectively. Website structure plays a massive part on whether your business will see high levels of traffic. A great structure will ensure that customers and clients can find what they are searching for from your business. The general rule here is to make sure that customers are only ever three clicks away from what they are looking to purchase or invest in. You might wonder how this could impact SEO when these individuals will already have discovered your site. Well, issues such as a high bounce rate could pull your ranking right down. Nothing will make a user click off faster than being unable to find what they were searching for.

Creating Content

You also need to be able to create fantastic content that is targeted and that your clients or customers love. You might think that creating content is about following a strict set of rules but this is not quite true. After all how could it be when if you did this, you would be stuck with content that looked like it came out of a cookie cutter.

The trick then is to instead mix up the content and provide users with plenty of different options and possibilities. That means you should have images, videos, text and much more. When creating text, make sure you provide both snappy short posts and something with a little more bulk or substance that they can really sink their teeth into.

One of the greatest challenges of writing content is often knowing what to write. First, you need to know what customers are searching for with your website. You can use analytics to discover the keywords that customers use when they discover your site and then build content around these words or phrases. If you’re looking for an angle, searching this key phrase in Google and examine the content that the SERPs provide carefully. Craft something similar with a little more punch and pizazz and you should find that your business does climb higher in the rankings. This will help your traffic grow. You could even target FAQs related to the targeted keywords or queries.

Web Design

You need to think about what clients think of your site once they reach it. Positive reviews and great first impressions is the only way to see tremendous levels of website growth. This means you need a great website design. While it can be tempting to simply focus on a template, save money and build from there, this is a mistake. It will mean that putting your website in focus will be a struggle. Instead, you need to build a web design from scratch that provides a strong platform for your business and links beautifully to the individual brand. If you can’t do this, it’s always worth hiring a professional to help.

Headline Creation

Last but not least, you need to focus on creating killer headlines that really catch the attention of your users. It’s important that you immediately grab their interest and headlines or titles are the best way to do this, even beyond choosing the right image.

The key thing to remember here is that article titles need to have all the information users need, show clearly what your content or page is about and provide an irresistible hook. If you succeed in ticking off all the boxes here then you will see fantastic levels of views and indeed shares for any piece of content, assuming it reaches a high quality.

We hope you find this find this information useful and that it provides you with all the tools you need to grow your website.

Directing as Much Traffic to Your Webpage as Possible

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Nowadays, increasing numbers of people are deciding to set their small business online. This is an entirely logical step for any first time business owner. Why? Well, the world of E-commerce is seriously taking off right now. Online businesses are experiencing skyrocketing success, with online giants such as Amazon taking multiple other high street companies completely out of business. Operating online means that you can offer customer lower prices on the goods and services that you offer, as operation costs are significantly reduced – you don’t have to fork out for commercial property rent, commercial property energy bills, staffing costs, security costs, or other expenses. Selling online also means that your products are available for purchase around the clock. Potential customers can log on, browse your stock, and process transactions whether you are present or not. This is convenient for consumers who work awkward hours. What’s more? With the simple addition of international postage, you can also reach out to a worldwide audience. However, when you set up online, you need to take active steps to direct traffic to your page. Here’s how to achieve this!

Understanding the Importance of Traffic

If you have a web page, you need to understand the importance of encouraging traffic to pass through. Think of traditional brick and mortar stores. Traditional brick and mortar stores benefit from being located in high footfall locations, as the more people who pass by their storefront, the more people who are likely to step in, which means more people browsing your stock, being exposed to your goods, and making purchases. This logic also applies to online stores. The more people you get onto your webpage, the more people who will browse your stock, be exposed to your goods, and make purchases!

Getting People Onto Your Page

So, by now you may be wondering how to get more website traffic. There are literally millions of websites out there and the online consumer market is pretty saturated at the moment, so you’re going to have a whole lot of work on your hands. But with the right techniques you can start shifting attention to your page and increase your number of hits. Here are a few to incorporate into your business plan!

SEO

The first step in your mission to boost website traffic is to engage with SEO. SEO stands for “search engine optimization”. This is a process where you help links to your page to get into high positions in search engine results. Why would you want to rank highly in search engine results? Well, think about it. When you’re looking for something that you’re interested in buying, what do you do? You google it! Then you proceed to click one of the top links in the list presented to you. Extremely few people go beyond the first place, so, you want the link to your page to rank as highly as possible. The best way to get your page as high in search engine results is to use the services of a professional SEO company or agency. They know the ins and outs of the process and will be able to take the responsibility off your shoulders.

Linking to Social Media

Social media is an extremely powerful tool for businesses. Sure, it may mostly be used by individuals for personal reasons, but if a lot of people have their attention focused on a given social media platform, you can use it to your advantage, using the platform as a means of exposing your brand to them. Create social media profiles for your business and draw in the attention of potential customers. Then ensure that your page or bio includes a link to your website. This allows people who are interested in your products the opportunity to find the space where they can make purchases.

Keeping People On Your Page

Getting people onto your page in the first place isn’t the end of the journey. You need to keep them on your page to benefit from the page hit! Studies have found that when people access a webpage, it only takes them a matter of moments to decide whether they want to consider browsing, or whether they are going to quit the tab and look elsewhere. Here are just a couple of ways to keep people on your page once they have accessed it

A Well Designed Landing Page

Your landing page needs to be as captivating as possible. Generally speaking, a good approach to take is to have some sort of slideshow showcasing your featured and most popular stock or new launches, as well as clear category links to different products that you have to offer. A professional web designer will be able to implement these into your web design on your behalf.

Clear Navigation

Many small businesses make the mistake of making their page too complex. You need your customers to be able to find their way from one page to another seamlessly with simple navigation options. This will prevent frustration and ensure that they can find everything that they need and make purchases without problems developing. Again, a competent web designer will be able to achieve this for you.

As you can see, directing as much traffic as possible to your webpage is essential when it comes to your small online business’ success. So, start implementing the above steps into your professional process and your web design as soon as possible!

5 Clear Signs That You Need SEO to Help Your Business

Collaborative post – may contain affiliate links

Search engine optimization is a term that we’ve all heard before. It’s a series of strategies and techniques used to help us improve our search rankings. That means getting us higher in the Google rankings, it means more exposure and it means making your website easier to find.

However, most people ignore SEO because they either don’t understand its importance, or they simply don’t think it’s worth the money. Instead, they choose the DIY SEO route and attempt to stuff their websites full of keywords and use outdated strategies to rank higher. Unfortunately, many of those methods are considered underhanded black-hat methods that could eventually get your website blacklisted.

Here are five signs that you clearly need some SEO help with your website.

  1. Your website is growing stagnant

Original content is king when it comes to SEO. Make sure you add original descriptions, blog posts and general content to your website to keep it fresh.

  1. Your website doesn’t look good on mobile

SEO now includes making your website fit on a variety of different platforms. If your website doesn’t work properly or looks horrible on smartphones and tablets, then you need to optimize it for those platforms.

  1. You rank, but you don’t convert

Ranking high is one story, but actually converting those page views into sales is another matter. SEO can only carry your business so far, but what will you do even if you do reach the number one spot on Google?

  1. You don’t have a social media page

Social media pages and SEO go hand-in-hand. If you don’t have a social media page that’s incorporated into your SEO strategy, you’re doing it wrong.

  1. You have no idea what you’re doing

Let’s face it, you need to be a specialist to do DIY SEO. However, if you’re serious about learning, then take a look at the infographic below to learn some of the biggest SEO trends in 2018.

 


Infographic By: Oregon Web Solutions