Don’t Make These Business Website Mistakes If You Want To Gain Customers

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It’s too common to assume that the mere presence of a website will help you find new customers. In a lot of cases, designing a website and publishing it online will lead to a few new customers here and there. Even if it’s a terrible website, there are so many people on the internet that there’s always a chance. 

Needless to say, you will improve your chances of gaining customers if you take better care when setting up your site. There are loads of mistakes you can make, many of which won’t help you find new customers. So, if you want to increase sales and use your website to generate leads, then here are the mistakes you really can’t afford to make: 

Outdated or cheap web design

What’s the most common thing to do when you need a website for your small business? You look online for the cheapest website builder, then use one of the templates. This will give you a site in seconds, but it won’t look very good. 

To customers, it looks cheap and unprofessional. The design of a site has a vital role in influencing people’s decisions. I know I’ve chosen businesses over others purely because I felt their website looked more professional. So, don’t make the mistake of settling for cheap web design because it’s more affordable. If you need help with website design, then your best bet is to look for professional designers. Yes, they’re more expensive, but the results will lead to a far better return on investment as more customers come flooding in. 

A lack of information

There’s nothing more annoying than being on a website and not finding the info you need. If consumers visit your site and are interested in what you offer, then you must provide them with all the critical information. Show them what you do, provide answers to frequently asked questions to settle any doubts, tell them about your company, and make it clear what needs to be done to get in touch with you. 

If you make the mistake of leaving out information, then it’s frustrating for the consumer. Again, from personal experience, I’ve left websites because it’s irritated me that I can’t find crucial information to help me decide whether I want to make a purchase or not. You’re more likely to gain customers if they know as much as possible. 

Keyword stuffing

You’ve heard of SEO, and you probably know a rough explanation of what it is and how it works. As such, you’re aware that keywords play a critical role on your website. You must implement them if you want to reach your target audience and increase the chances of finding customers. 

The common error is to start keyword stuffing. Doing this will only lead to SEO penalties that send your website further down the rankings. You gain less exposure, your website loses authority, and it will be almost impossible for people to find it. 

When used correctly, a website is a powerful tool to bring in lots of new business. If you want to gain customers, then make sure you never make any of these mistakes again.

Careers That Will Help You To Achieve Your Dreams

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A career should be more than just a mindless job that you do to pay the bills. Yet, so many of us feel we have to settle for a job that we don’t actually enjoy. This isn’t the case. Yes, a job can be hard work, but it should be a challenge that you want to face. You should feel motivated and determined to keep pushing onwards. If not, then you might not be in the right field. So, let’s discuss some careers that will help you to achieve your dreams.

Trucking.

Trucking is a career that’s well-suited to people who have the dream of going on long travels and experiencing new places. Obviously, it can be a mentally-taxing career because you have to spend a lot of time away from home, and that means you’ll be spending a lot of time away from your loved ones. But if you find yourself dreaming of a career that gives you independence and the ability to explore the world, then this could be your calling. Obviously, you don’t have to start trucking all over the world, but the point is that you’d have the opportunity to see more than just the same four walls of a typical office environment.

It takes some training to become a qualified trucker, but it’s worth the time and effort to pursue a career that you truly enjoy. You might want to research some CDL trucking jobs. There are plenty of opportunities for people who want to become truckers. It’s a booming industry, and there’s a growing demand for people who can fill the increasing number of job vacancies. After all, industries are constantly growing, and that means their transportation needs keep growing, too. It’s a great industry to consider if you’re looking for job stability.

Designing websites.

A web design career could be a great option for you if you’re a creative person with technological skills. This is the perfect job for anyone who loves coding (or has the willingness to learn) and creating artistic imagery. Designing websites is a very methodical vocation, but it’s also a highly creative one. So, it’s a great opportunity for anybody who has dreams of working in a creative environment but no idea as to how they’d make those dreams a reality. There are more artistic outlets for professionals in the business world than you might imagine. It’s time to start pursuing a career that suits you.

Farming.

You might also want to consider a career in farming. It might be an option that’s quite different from the ones that have already been mentioned in this article, but it definitely suits certain people perfectly. Perhaps you’re not interested in the job opportunities offered by the big city. Perhaps you just want to earn an honest living in a relaxing and rewarding environment. Well, working on a farm could be the answer you seek. It might be worth doing some research on your job options in this industry. There are many routes you could take.

4 Areas To Outsource As A Small Business

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You may find it surprising to discover that even the most enterprising of businesses outsource from time to time. The key to outsourcing is to look at the tasks that take up the most time, your weaknesses and that are simple, mundane tasks. Outsourcing to professionals in areas such as creative, financial or other fields can result in a better quality end-product, and free up time and resources to put back into the company. 

Check out these four areas to outsource as a small business:

Content & Inbound Marketing

Long gone are the days where you were able to advertise using purely god word of mouth and flyers on walls and in shop windows. It’s all about the digital world and how we utilize it to our advantage. Small businesses must compete for customers through online and mobile marketing, which are undoubtedly better and more effective ways for companies to get seen by customers but they do take a lot of time and effort to get right. 

With the number of people searching for businesses using their mobile device or a search engine at a rapid rate, businesses should look to outsource their content creation and marketing to improve their company’s chances of being found by potential customers. The costs and time spent marketing should go down for small businesses who are inexperienced with this area if they choose to outsource. 

Think about outsourcing areas such as:

  • SEO-Search engine optimization.
  • Content creation – Blog posts, Website info and articles. 
  • Social media advertising – Instagram feed, Twitter posts and Facebook. 

Web Design

When it comes to present your business on the web to the entire world chance are you’re going to want to have complete control especially seen as this is the face of your business.  However, web design is another service to consider outsourcing as it means you can ensure you attract customers immediately and hassle-free, you will also have a technical person to refer to if anything goes wrong rather than spending hours sorting it yourself. 

There are both creational and technical components to web design and professionals in this service can work with you to find the right balance for these elements and meet your wants and needs for the site. 

Think about outsourcing these web design areas:

  • Designing and building the background dealings of your site. 
  • SSL Certificates.
  • Databases.
  • Hosting for the website- unless you want to host your own server. 
  • Coding HTML/CSS- although it’s handy to know a little bit about this. 
  • Troubleshooting tech issues- IT services will be able to help set up and maintain software and programs you have.

Accounting

This is yet another area that most businesses outsource and if you’re not already it should be one of the first that you look in to. Yes, it’s ideal and wise for you to be on top of your accounts but this doesn’t mean you need to spend all the time doing it. Merely communicating with an accountant who is looking after your financial paperwork will be sufficient. 

Think about outsourcing these accountancy areas:

  • Payroll management – a month-end job that will free up a lot of time. 
  • Bookkeeping- hand over any expenses reports and let them deal with them.
  • Overseeing cash flow

By outsourcing these types of services, small business owners have the time to spend on growing their company instead of being frustrated with tasks that take expertise and are time-consuming.

Are there any areas that you outsource as a small business already? Please share them below.