Collaborative post – may contain affiliate links
It is not enough to have a working website for your business. Remember, the purpose of you creating a website is to improve conversion and hopefully invite new business. It should be easy for people to find you when they are generally searching for your products or services. The only way to ensure that you are being found in a Google search is to improve your SEO.
Your SEO, or search engine optimization, is imperative to showing up on the first or second pages of a Google search. Studies have shown that the top results that show up on a Google search page have a 33 percent chance of getting clicked. Most people do not even venture onto the second page of the search results page. You want to make sure Google ranks you in the top search results. Here are some easy ways you can improve your SEO from some of the best SEO companies.
The loading speed of your page has to improve if you want your SEO to improve as well. Slow loading speed will signal to Google that your webpage is not user friendly. You may rank low because of this. If it takes more than three seconds for your webpage to load, it is loading too slowly. Because of this, people will abandon your site and likely never come back, hurting your site’s popularity and decreasing your chances of ranking in the top search results. Google’s algorithm takes all of this into account when ranking. Check your site’s plugins and themes as they could be the culprit.
Create High-Quality Content
Content is king, especially if you want to improve your SEO. Great content will organically bring in traffic to your website. Not only will your content have to be of great quality but it also needs to be timely and relevant. If you have that kind of information on your website, people will spend more time on there, which can help increase your SEO. When you provide useful content to your customers, you are providing them with information. That alone will keep them wanting to come back for more if nothing else.
SEO Your Photos
The pictures on your website also need to be optimized for SEO. This means they have to be the correct format and file size. If your pictures are too big, that could cause your website to load too slowly, further hurting your SEO ranking. Make sure that you resize or compress your images so they are not so big. Another way to improve your SEO ranking using your photos is to tag your photos with keywords. You can do this by adding the keywords in the title of your images or in the caption and descriptions.
Use Header Tags
Headings helps to break up your written content, making it easier to read for your website visitors. If all people see is big blocks of text, they will not want to read whatever it is even if the content is high-quality. Headings make things more appealing which ultimately improve your SEO ranking.