How To Start Your Own Yoga Business

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The new year is upon us, and many of you are already thinking of changing the old ways and embarking on a journey that will help you feel more fulfilled and rejuvenated.

Starting your own business is a great way of doing so, and if this means enabling your passion to be your main source of income, then even better.

Do you want to teach yoga?

Teaching yoga is not for the faint at heart, as there are many aspects of the business that need to be looked after, but it is certainly a very rewarding trade.

If you are able to have realistic expectations about it, starting your own yoga-teaching business can be a fantastic experience.

Research other businesses in the area

To make sure you are offering your own specific services, do some research beforehand. Google “yoga classes” in your region and see what comes up. This will teach you a great deal about your competition and will help you identify what it is that other businesses are doing that is successful. You can then think about what services you will offer and how you will market these to match and outweigh your competition.

Come up with a great brand for your business

This is the fun part. Take a piece of paper and write down names that have crossed your mind for your business. The list doesn’t need to include the best names that come to your head only. Write all the names that you have ever thought of calling your company so that you can then brainstorm amongst a list that includes the best and worst options. If you are stuck, Brand Bucket might help you think of interesting options.

Design a low-cost website through which to market your services

Platforms like Wix or Squarespace are relatively cheap and will allow you to design a website that looks the part and is complex enough to include all the information you need to share about your business.

Reach out to your existing customers

This could be the trickiest part if you haven’t got any past clients to whom you have taught yoga on a freelance capacity. If you do, simply reach out to them via email letting them know of your new business venture. Intelligent software like will allow you to manage your clientele appropriately. From helping you keep your client records in an organized manner, to assisting you with online marketing, it will help you take your business to the next level.

Attracting new clients

Tell your friends and family about your business and start marketing your services on social media. Maximize your brand visibility also by posting relevant text on yoga- and health-related blogs and remember to attend key yoga and wellbeing events in your region so that you can network in person. Try Wanderlust for a list of some of the most popular mindful living events. Growing your customer base is as simple as turning up to a networking event and saying hello! See where that takes you.

The above tips have hopefully given you a good insight into what it takes to start teaching yoga professionally. Best of luck and congratulations on starting to take steps to make your dream a reality!

Top Tips For Investing In Your 20’s

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Everybody knows that investing your money is sensible if you want to have a healthy retirement pot. But you don’t need to worry about that until you’re getting close to retiring, surely? You could wait, but if you think about it, what real reason do you have to delay? The earlier you get started, the more money you can save up. Starting in your 20’s also means that you don’t have to put as much money into investments each month. When you’re young you probably don’t have much experience with investments so it can be a little daunting. Don’t worry though, just follow these simple steps and you’ll realize that investing doesn’t have to be that hard.

Get Some Help

This is the number one most important thing to remember. You can do all the research you want but you still won’t be an expert. If you make poor investment choices you’ll lose everything so it’s always sensible to get help from a professional. Hire a good broker that can give you advice on the markets and tell you where your money is safest. Check out this tastyworks review to get a better idea of what help they can offer you. It is possible to make investments on your own without the help of a professional but it’s not worth the risk.

Understand The Power Of Compound Interest

When you put money away and it earns interest, the rate at which that money grows will get faster and faster as the interest compounds on itself. If you started investing in your 30’s, you’ll make significantly less money than you would have in your 20’s because of that interest. The earlier you get started, the more money you stand to make and even a few years can make such a huge difference.

Clear Debts First

Thinking that investing is the solution to all of your problems is naive. It can help you to build wealth from a young age but you need to think about your overall financial health as well. If you’ve got a load of student loan debts or credit card debts, all of that money you build up is just going to go into clearing them when you’re older. Before you start thinking about putting money into an investment pot, get all of your other financial business in order as well.

It’s also important that you get a handle on your spending habits as well. If you’re reckless with your money then you won’t have enough spare cash to put aside each month.

Increase The Amount Gradually

When you’re younger, you’re likely to be earning a fairly low wage. If you put too much away for investment you won’t be able to save for a car or a house or anything like that. When you first get going, start off with a small amount. Then you can increase the amount gradually, in line with your income as you start to earn more. That way, investing isn’t going to make life difficult for you.

Investing isn’t just for people in their 40’s that are earning a good wage. The earlier you start, the better.

Project Lead: Handling Your First Big Job

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For a lot of people, the idea of managing a professional project will feel like very unfamiliar territory. Most people don’t get the chance to explore this sort of job through their education, instead finding it to be a shock when they have to do it in their career. To help you with this, making it a lot less daunting, this post will be exploring some of the key jobs you’ll have to perform to make this work as a leader.

  • The Planning

Planning your project will be the first and most important part of something like this. Having a solid plan in place will make it impossible to find yourself stuck without knowing where to go, and you can find some areas to help you below. This is important for any type of company, even those with very little work to do.

Delegation: Choosing which job goes to which person will take a lot of work on your part. You will have to decide who is best for each role, making it hard to ignore the friendships or existing relationships you have.

The Split: Along with choosing who will do each job, you also have to consider how the work you have will be broken up. AGILE is a great methodology to look at for this. Though designed for software development, it can still be very useful to other sorts of work.

Monitoring: Keeping an eye on how well your job is going will be fundamental to keeping it on track. To do this, you will need to plan to have testing, assessments, and other work done at regular intervals.

  • The Outsourcing

Once you have a rough plan of the work you’re going to be doing, you’ll probably have an idea of what your existing team has the ability to handle. For example, in the case of software development, you’ll know if you have the right developers for the job. If you don’t, it isn’t the end of the world, though, and you can often hire someone temporarily. Websites like Freelancer are perfect for finding corporate event planning, product design, and all sorts of other services. Using this sort of initiative can make you look like a very good leader.

  • The Process/Assessment

With some of your work being handled outside of the company, the assessment you perform becomes much more important. At predetermined intervals, it is very worthwhile to conduct testing, audits, and even shake-ups to make sure that things are being handled correctly. This sort of work will be especially important if you have investors or clients looking for updates. There are loads of companies out there with the resources to help you with this. So, it could be worth doing some research to make sure you’re getting the right support.

Hopefully, this post will inspire you to take the stress out of your first big project. A lot of people get very stressed when they have to deal with work like this. With the pressure you’re under, it would be easy to fall apart, and this could have a huge impact on the future of your career. Being prepared is always the best way to remain cool and collected, even when given issues to fix.

Oiling The Machine: Relaying Real-Time Information

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It’s awkward to meet new people, especially when you’re hiring them. As a business owner, you shouldn’t feel uncomfortable when your employees from different ends of the operation, do nervous chit chat. Its when they stop talking to each other on a professional and process level is when you should be worried. Communication is like the oil in a machine, without it the moving parts can grind to a halt and leave you with costly repairs. But the world of business waits for no one, and changes happen all the time on a daily basis. Big changes can be seen coming from a mile away, but little problems can melt into the background. If you all them to accumulate, this can be just as disastrous as a larger problem. Here are a few ways you can relay real-time information.

Good relationships

The human condition is like the gremlin which you can’t ever seem to shake off. Egos, pride and jealousy, exist within all of us. However it’s your job as the owner and leader of the business, to make sure resentment between superiors and junior workers does not have a chance to form. You see this all the time in other industries; egos takeover and even though they’re aiming for the same goal, rival departments just stop communicating with each other. To go around this, cultivate a bond outside of work with all your staff members. A company picnic, day out to a theme park, or movie creates opportunities for bonding. A smooth ship is one that has all its members content with their position, and all feel valued by other members.

Quick updates of information

As the working day goes on, there are bound to be stages of progress made. As this happens, the overall situation of an order, product and service request will be handed off to various departments. A customers may want something a little more tailored to their tastes, and so a service will have to be edited for this to happen. This is just one example of where real-time information swapping becomes crucial. Companies like have a prime examples of software that is universal across departments, easily understandable, and functioning at an instantaneous level. This gives the worker on the floor and the manager in the office an exact same level of information. From orders that have been changed to a different serial number, awaiting extraction or picking, and ready to be packaged and shipped, a software that can be used by everyone relays data and details for quick changes along the supply chain.

Keeping in and out of the loop

It makes sense that departments have internal communication software, which operates on different servers to the lesser levels of your business. No one wants to see an argument within your business spillover so that workers can see friction among their superiors. This is why you should implement specific work email providers so that there is less chance of vital information being leaked. Keeping your employees who are not within the circle of making decisions out of the loop is actually a good thing. This belays arguments and mistrust, as well as unneeded drama. However, information can be swapped instantly between those who are in the loop using this kind of practice.

Relaying information in real-time is like oiling the machine. Your business lives and dies on internal cooperation at all levels of the supply chain and command structure.

Stop Waiting Until You’re Ready

If you’re waiting until you’re ready to start a project, stop.

Technically you’re never “ready.”

There’s always more research to do…

There’s always more testing to do…

There’s always more planning to do…

Problem is, that’s what’s stopping you…the failure to act.

Take advice from someone whose started a number of projects that haven’t turned out successful: you miss 100% of the shots you don’t take.

Just like hurt is inevitable in relationships, failure is bound to happen at some point in business/your career. Deal with it.

What’s helpful to know is by NOT doing anything you’re making a choice:

Every action or inaction you take has a cost. Most of the time the cost of doing NOTHING is more painful.

Use the analogy of going to the gym. The hardest part is getting there, but once you arrive rarely do you regret it. The feeling of accomplishment after completing a workout should overpower not feeling like going.

Today monetizing a passion doesn’t mean quitting your job to start a business. It includes creating a side hustle. If you think of your career as a financial investment, doesn’t it make more sense to diversify than go all-in on one role?

Freelancing will soon pass up full-time employment in the job market. That means multiple streams of income is the future of survival. If you currently don’t love selling, get used to it.

You and I value mentors because of their experience. Without starting something you lack it. Trial and error is still the best teacher, so in order to grow stop thinking and start doing.

That’s how every successful company got to where they are now: they started.

Dreaming is overrated.

Execution is what counts.

Why Are Your Marketing Efforts Failing?

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So you’ve been working hard on your latest marketing campaign, but despite all your best efforts, you can’t quite see the results you expected. Assuming that you are tracking the most relevant metrics to measure the success of your marketing activities – don’t smirk, a lot of professionals continue to monitor the wrong metrics for their data – then what could be the reason for an unsuccessful marketing strategy?

You deliver no valuable content

In the digital sphere, content is king: Not only does it attract your customers, but it also influences your ranking ability on search engines. Consequently, that’s why a lot of websites have developed a section that they can regularly update: The blog. Unfortunately, a blog can rapidly adopt a personal diary approach and lose its focus. You need to keep in mind your blog’s objective and to ensure that the content you provide meets its purpose. This means that from an SEO perspective, you naturally want to include the most relevant keywords for your area of expertise as well as ensure that your readers receive information worth of their attention.

You’re not data-driven

Who are you marketing too and how does your audience behave? The answers to these questions lie in data monitoring and analysis. That’s exactly why digital marketers use tools such as Google Analytics to track web visitors. However, when most marketers focus on monitoring the duration of an online engagement and the relevant keywords for it, the smart growth hacking marketer works with commercial data instead. According to King Kong digital marketing reviews, monitoring the monetary value of each interaction enables you to define the most-suitable sale funnel. In short, use data to maximize touch points.

You don’t differentiate yourself

Why should customers choose you? It’s the question that differentiation tries to answer. People choose to connect with you because of one of these factors:

  • Your products are unique.
  • You enjoy a positive reputation.
  • You’ve got an attractive brand image.
  • Your advertising campaigns have made your omnipresent.

You’ve got bad publicity

There’s no point trying to differentiate your company if you suffer from bad publicity. When United Airlines broke his guitar and refused to pay for the damage, musician David Caroll wrote a song about the incident, costing the airlines about $180 million in stock fall. The bottom line: A bad rep can cost you dearly. Not addressing issues, whether they are brought up publicly or by anonymous reviewers can be damaging for your business.

You’re too late to the party

If you’re just approaching market sectors that have been key to the business growth of other companies, it’s likely that you might be a little late to the party. This is the case for The Giver, a young adult film that was planned to be produced in the 1990s but only made it out in 2014. Nowadays, the Weinstein Company would be struggling with a reputation issue, but at the time it was just a matter of timing. The YA market was already targeted by many other productions, from Harry Potter to the Hunger Games. In short, keep your eyes open for new trends.

Threats To Business Productivity And How To Avoid Them

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Getting things done is one of these most vital abilities in business. You need to be able to achieve this personally, and you need to be able to motivate others to be productive as well. However, there are quite of few things that can get in the way of your business being as productive as possible. Read on to find out what they are and how you can prevent them stopping output in your company.

Bad processes

We often think of business flows as most useful in production business that includes assembly lines. However, they can be applied to any business in any field including offices. In fact, businesses process, or flows are systems design to show your employees how to complete their tasks and what the best way to do that is in any field. Unfortunately, if the flows aren’t right, it can endanger productivity because time is being lost on doing things that are unnecessary. It can also cause issues with motivation if employees are aware of these redundancies, yet no one is listening to their feedback about them.

To get your processes and flows right it is important to take some to time refine them. It may not be possible for you to single-handedly observed everyone in the entire company and what they do all day, but you can use monitoring software, or get heads of departments to help you out with this. Bear in mind that you are looking to make processes quicker, or cut out altogether steps that are unnecessary and therefore unproductive in creating the finished article or providing the service that you offer.

Lacking in equipment

They say that a bad workman blames his tools, but in fact, if you haven’t got the right tools to do the job it’s not going to get done properly, or efficiently. That makes it essential to make sure that no matter what field you are in your employees have working, and up to date equipment that allows them to complete the required task.

In trade orientated businesses you will need to be careful to provide the right toolkits and vehicles to transport them in. Something that you can do by working with a commercial truck rentals company, or investing in your own fleet. While in an office based business it is valuable to make sure the wifi is reliable and quick, and that the computers you are using are up to date.

Motivation is low

Motivation can be a major issue that affects productivity within a business. The problem is that it can be incredibly hard to motivate many individuals all at the same time because different people have different things that inspire them.

Having said that there are a few techniques that are known to work well across the board. One of these is recognition. That is being thanked and publicly recognized for a job well done.

The other is financial remuneration, usually in addition to the basic salary that employees are collecting, in the form of commissions and bonuses. Something that many companies implement to raise their productivity levels.

Don’t Do Anything Rash For Cash – This Post Has You Covered

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If you own a business and you can see money drying up, it’s difficult to keep your composure and think sensibly about what to do. Perhaps you need money for something important fast, or you simply want to ensure that you increase your cash flow in the best, most productive way possible.

Don’t worry, business owners. This post has you covered. Follow some of the tips below and you won’t have to do anything rash for cash.

Create A Brand New Budget

Take a look at your budget. When was the last time you figured out what was really working for you and what wasn’t? Creating a brand new budget could be the way to go. Maybe you can figure out ways to free up some cash. Maybe you’re paying for things that you don’t even really use anymore. Whatever the case, now is the  time to hone your budget and put a new one together, even if you can only save the most miniscule amount of cash.

Perhaps you could even work with a pro to create your new budget and ensure you’re meeting your business needs.

Rethink Your Pricing Models

It may be time to rethink your pricing models. Sometimes, when you increase the pricing of your products/services, their perceived value tends to increase too. This means your loyal customers, those who are happy with your product/service, will still pay the price. Businesses who are struggling under mountains of work tend to do this. However, in some cases you may need to lower your pricing. Make sure you research your competitors to see how they are pricing their products/services. You could even consider asking for feedback from your audience so you can figure out the correct steps to take.

Encourage Repeat Business

The key to getting more cash flow in your business as it currently is, is encouraging repeat business. There are numerous ways you can do this, if you’re smart. You should already be aware that existing customer relationships are worth more, and easier to keep a hold of, than to gain new customer relationships. If you’re focusing too hard on gaining new customers over keeping your old ones, you’re definitely focusing on the wrong thing. You could encourage repeat business by offering loyalty points, discounts, and other incentives. Whatever you do, ensure that you nurture and renew customer relationships when necessary. Offer the highest level of customer service and personalize your interactions.

Use Your Assets

So, you need cash like yesterday and you’re not sure what route to take. You could potentially look at multiple financing options, including taking stock of your assets and then using them to secure money. In essence, this is a type of business loan, so you need to be sure you can pay it back or you run the risk of losing your assets. However, many businesses are surprised to learn that they have more assets than they first thought.

Re-negotiate Your Supplier Contracts

Take a look at your current supplier contracts and see if you can re-negotiate a great deal with them. If they know that you’re going to be a customer of theirs for the foreseeable future, then they may be happy to work out a more favorable deal with you. You can start by stating the parts of the deal you’re happy with, and then talking about the things you’d like to discuss. You must make sure that both parties are happy with this deal, so it’s all about compromise.

Bear in mind that this doesn’t mean getting your deal at the cheapest price possible. It means getting value for money, the right delivery, quality, guarantees, after sales service, and so on.

Create Incentive For Early Payments

Creating an incentive for early payment will keep cash flowing in the business nicely. You can do this by offering a small discount to those who pay up early. Make sure you don’t simply send out a reminder for payment once, however, as they can get lost amongst all of the other emails and get left on the backburner. Remind them when they have only a short time left to get the early payment discount. If their payment is neglected for too long, you could consider adding on interest – this should deter them from ignoring the payment. However, you may also want to make it clear with them that you are available to talk should they need to discuss a new payment plan or a new date for payment. Showing you are understanding will help you to keep customers, and ensures you will get paid eventually, rather than having to take costly steps to get a payment at all.

Improve Your Marketing Efforts

If there’s one thing you should always look at monitoring and improving, it’s your marketing efforts. When your marketing isn’t right, the rest of your business will suffer. Yes, it costs money for great marketing, however; it will pay off in the long run. Make sure you’re working with a company that has the right knowledge and gets the work done. Make sure you’re staying on top of what’s going on in your campaigns and how they are performing. While you don’t want to interfere with how these companies do their jobs, you do want to be sure you’re not wasting your money on a team that sit around doing nothing for you.

Add A Complementary Service To An Existing Product

Finally, you could consider adding a complementary service to an existing product. What can you add to what you’re currently offering that will encourage people to buy? How can you go above and beyond to encourage people to try your service? Even having a simple after-care policy could be enough to help you stand out from the crowd.

You really don’t need to do anything irrational for cash. Take some of these smart and sensible steps to see where you can free up cash, improve cash flow, and put together better deals. Chances are, you will notice a huge difference and won’t need to worry about cash for the foreseeable future.

Could Dropshipping Be The Answer To Your Product Selling Prayers?

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There’s a product distribution trend known as dropshipping that offers online businesses such as blog-based website a quick, easy and low-risk way to start selling products online.  This article delves into this trend to consider the benefits of this model and help you work out if drop shipping could be the answer you’ve been looking for.


Traditionally, if you were to want to sell products on your website, then there are two main options, the first option is that you would need to create your own products, or you could buy products in bulk, from a wholesaler or manufacturer, which you must then store until someone buys them.  

The first option of creating your own products can be a very arduous and time-consuming process, that is easy to get wrong, on the basis of misalignment with market needs or poor branding decisions; essentially, you could invest a lot of time and money into the research and development phase or create a product that nobody subsequently wants.  The second option, of buying items in bulk at wholesale, perhaps on a site like, but this can be an expensive solution that comes with a huge risk of investing in stock that you cannot subsequently sell.

The main challenge therefore, is that traditionally, you would need to invest a substantial amount of money in stock which eliminates most people from having the opportunity to sell physical products online, which is why so many people have opted to sell ebooks or online courses as they haven’t needed to invest in holding physical stock.

There is a better way.  There’s a new solution known as “drop shipping” that is taking the industry by storm, whereby almost anyone can offer a plethora of products without having much upfront cost and only spending money when they are making money – meaning huge benefits from a cash flow perspective – and a much more open market that is accessible for all.


Drop shipping is a method of order fulfillment where a manufacturer and/or distributor ships a product to the end customer on behalf of the retailer.  To offer an example, let’s say you advertise a weight loss supplement on your blog, what would happen is your visitor clicks on the product and carries out the transaction with your website – but then, an automated dropship website handles the back end fulfillment; meaning an email is sent to the weight loss supplement manufacturer providing your customer’s details so that they can fulfill the order.  

This means you have no stock, warehousing, manufacturing facilities, label printing, postage and packaging etc.  It is the most simple and streamlined way you can possibly sell products online.  Drop shipping minimizes risk and cost whilst significantly reducing the time required to fulfill an order – meaning, in this example, as a blog owner, you can focus on content generation and marketing efforts.


  1. Money doesn’t need to be invested in purchasing an abundance of stock, warehouse facilities, and so on, meaning that if your digital business doesn’t work out, the money you’ll have lost is limited to aspects such as web design, hosting, and marketing fees.  
  2. You don’t need to worry about excess inventory that is surplus to requirements (e.g. due to a change in tastes or trends).
  3. Lower volume products that are more niche items can be offered alongside bestsellers, meaning you can provide a wider range of products that are more tailored to specific niche interest groups.
  4.  Substantially lower costs.
  5.  New products are less expensive to launch as there is no hefty investment to make before they can be sold.  The business is cash-flow positive as you only really ‘spend’ money when you ‘make’ money… and the expenditure is directly coming out of the revenue generated by the transaction.
  6.  Significantly less time investment
  7.  The number of items that get damaged during shipment is often lower as a mathematical result of the fact the item doesn’t have to keep changing hands.
  8.  Hugely convenient, low effort, and low hassle.
  9.  All the hassle of tasks such as packing products and going to the post office is taken care of for you.
  10.  You can add new products to your offering very quickly, and similarly, you can remove products that aren’t selling without incurring any physical loss.
  11.  There’s no need for storage.  This is a particular benefit if the items you’re selling are bulky in size.  All you need to manage is the website where the items will be sold; there’s no need to worry about the perishability of products (i.e. items going off) and no need to pay for storage of your inventory.

In summary, drop shipping offers some incredible benefits that centre around the feeling of freedom, low financial risk, convenience, low hassle, and less headaches.  It’s a fantastic alternative for most website owners who are considering promoting products on their platform.


In a nutshell, you find a wholesaler or distributor that offers a drop shipping service.  You then handle the marketing side of things (e.g. you set up a virtual store on Amazon, Shopify, or your own website platform), you write captivating content, engage in social media and email marketing, and then reach out to your readers with some great products offers.

That’s it.

You handle the marketing side of things, and that’s where your responsibility ends.  You process the payment, but when it comes to actually facilitating the end-customer getting the final product, you are very “hands off” because it is all taken care of for you by the drop shipping service provided by the manufacturer.

They receive your customer’s order, then go to their warehouse, pick the item, pack it, and send it on your behalf (they can even do this in your own branding – something known as white-label drop shipping.

With such simplicity and cash flow benefit to your business, you can imagine this service is going to come at a cost, but it’s perhaps less than you might expect.  The “handling fee” is usually about $2 – $5. However, that’s on top of the wholesale price for the product itself and the cost of shipping.  This means there are much thinner margins (particularly with low value items) but it’s still very easy to remain profitable, particularly when you consider the cash flow benefits, and the fact that you now have an automated system you can leverage; meaning you can sell 10 products a day or 10,000 a day; and your time investment remains the same.

Drop shipping is therefore a fantastic way to create passive income; which is essentially income that you don’t have to exchange your time for money – instead, you leverage an automated system that does the work for you… your job in this process is simply to connect your audience with interesting products.