You’re Ready To Take That Side-Hustle Full-Time

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If there’s one thing that bonds people in the modern-day it’s the side-hustle. Everyone seems to have a side-hustle these days. From Etsy shops to art stores, web design to freelance copywriting, sustainable swimming trunks to children’s books – side-hustles are now more common than colds. In fact, a recent study shows that just over half of all millennials are busy with some kind of side hustle, and two of the most standout reasons for this is a) to keep pushing a long-held passion or b) to boost their income.

Of course, that’s not the only reason people are running a sideshow. From our experience, another majorly massive motivator is all to do with people wanting out of their 9-5. One of the most desirable things for people these days is to leave the grind behind and start working for themselves doing something they are genuinely interested in. Most people know that it’s not easy and that there needs to be a serious investment made into their side-hustle, but knowing they might be able to eventually make it their full-time gig is enough to keep pushing on with it. The trick is knowing when you’re ready? Knowing when you’ve got far enough to turn your side hustle into your full-time money-maker, and with confidence.

That’s what we’re going to delve into.

Having recently sat down with a few entrepreneurs who made a success of their side-hustles, we learned what it took to finally take the plunge. So, without further ado, here’s how to know you’re ready to drop your mindless career and run with your passion-project:

  1. Your Financials Look Good

Like we said at the beginning, there are a million types of side-hustles in a thousand different industries. But one of the things that joins them all together on the hunt for success is, no matter what side-hustle you have taken up, your financials need to be ready before you can take the leap. The problem is: no one makes a bunch of cash right from the get-go and, for some, it’s an investment or a loan that really gets things going. That said, your aim should be to have at least a few months rent in your bank account, a good credit score and some savings you can fall back on. Once you have this, you can confidently take the plunge knowing that you have some cash behind you to keep pushing your side-hustle in the right direction.

  1. You’re Getting Attention

For almost every freelancer, grabbing the spotlight and shining it on your work is a battle like no other. You know you need to gain some attention for the work you have completed on different projects, putting your collaborations up on Instagram and putting up spec work online. The issue with this is, it’s you forcing people to look. It’s necessary, but it’s not enough to make you take the leap. What you want to know is that your side hustle work is starting to gain attention. You want to see your passion projects start to become a talking point where people contact you about this or that, or your work starts to get online likes. That’s where the Instagram and Facebook thing can really help. There are so many examples of people that have put stuff out on Instagram, kept up at it, learned how to market themselves through these channels and turned their passion into a full-time gig. That’s what you need to do. You need to sell your passion. Then, when you start noticing that these passion projects are turning into paydays of some kind – job offers, commissioned pieces, repeat clients etc – the feedback on your customer satisfaction tool is a great read and your online following is growing, you can rest easy in the knowledge your side-hustle is ready to become full-time.

  1. You Motivate Yourself

Going from an employed person that has to be somewhere at a certain time to a freelancer that relies on your own get-up and go is one of the toughest transitions anyone can make. All of a sudden, once you start working for yourself, you become the only person responsible for your success. There’s no team, no support, no backroom staff – nothing but you. That means you have to become a super-self-starter that’s proactive, you need to know how to best motivate yourself, when you work best, what sort of routines keep you grounded and moving forward and what sort of rewards keep you focused. And only once you have all this sussed out will you if you’re ready to go full-time with your side-hustle. Ask any entrepreneur that’s made it on their own and they’ll tell you the same thing: sure, talent and creative ideas are essential, but they’re nothing if you don’t have self-discipline or that motivation to succeed. As such, nailing this side of the game is so important before you try and take it full-time.

  1. You Have Business Acumen

Let’s get one thing straight: If you don’t know how to run a business, success is going to be a whole lot harder for you because, after all, you’re trying to start a business. That means getting clued up on all the mistakes and pitfalls out there, knowing what your overheads are, how to keep costs down, the art of pricing your products and services, who your target audience is, having a well-thought-out growth plan, knowing how to market yourself in the big bad world, and what trends are currently taking off. All of this stuff falls under the banner of “business know-how” and the better you can get clued up on it (and that means your market as a whole), the easier the whole full-time transition will become. It will be less knowing if you’re ready and more, “wow, I’ve done it!”

Taking a side-hustle and making it your full-time gig is no easy feat. But it is easier than ever before as proved by the number of people doing it. The trick is having the confidence to know when the time is ready. That’s all.

4 Things To Look For In A Building Contractor

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Surging forward with a business commercial building contract is possibly one of the most stressful projects you could do as a company. Commercial construction can be a daunting project to start and see through to completion, but you can manage it effectively with the right commercial contractor hire. Surrounding yourself in the experts in the field is the only way that you are going to see a job through to completion. The thing is, thinking about the long-term isn’t going to help you to get to the end of the job in one piece, but hiring the right contractor and the right tools is.

Hiring a contractor who can be honest about the size of the job and the cost isn’t going to be the easiest search for you. There are plenty out there who can work with you on your project, detailing what equipment they need for you to supply to help to get the job completed on time, but it’s separating the good from those who could potentially take advantage. If you’re going to be laying down money on vehicles from Service Trucks International and putting money on an hourly rate for your contractor and their team, you want to know you’re getting it right. Below, you’ll find four things to look for in your building contractor.

Credibility. You wouldn’t go and see a doctor without checking out their reviews, so it’s not a good idea to hire a contractor without looking for their professional affiliations, past work and references. Getting references and reviews sought out before you bring someone onto your team is the only way that you can ensure that you can feel confident you got the right person.

Work Examples. A portfolio of previous jobs that you can view before hiring is a smart way to handle your business. Ask to see those work examples and photos and don’t be shy about asking. Piling the cash into the contractor is going to drain your business – you want to get this right.

Pen To Paper. A contractor that is reluctant to put things in writing for you, whether it be the quotes they give you or the payment terms, is a contractor that you want to stay away from. You need total transparency in your hire, and getting everything in writing is the way that you can ensure total clarity. You may not know much about contractor contracts, so get yourself online and looking at examples.

Licenses. This particular step is one of the best ways to judge the credibility of your contractor. It isn’t foolproof as a way to ensure that they’re any good, but it’s a good idea to check if your contractor is licensed and legal in the state that they are practicing in.

Finding a contractor to help you with your commercial project is imperative to getting the job done. And it’s important that you get your choice right, or your whole business can be dragged down. Choose wisely.

These 3 Tactics Will Help You Transform Your Conversion Rates

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If you’re unaware of what a conversion rate is, then you already have some catching up to do. In a world that’s dominated by the obsession of gaining web traffic, conversion rates refer to the proportion of said traffic that goes on to complete an action on your website. For example, how many people visiting your site will actually buy something?

As you can imagine, the better the conversion rate, the more sales and customers your business will see. So, how do you improve a poor conversion rate? There are loads of ideas, but these three tactics are the best ones to use:

A/B testing

In the conversion rate world, testing is a fundamental part of improving your site to the point where your rate is through the roof. The idea here is straightforward; you have a web page, and you test the conversion rate. Then, you make a change to the page, and test again – and so on. The aim is to see which changes are leading to the best conversion rate. After which, you can redesign the web page with the changes included, which will elicit more success and more sales.

Heat mapping

Heat mapping is something you’re probably not aware of unless you’re a bit of a website nerd. In simple terms, it’s a way of showing you how customers interact with your site. As you can see on vistacomm.com, many companies offer this as an extra service in a digital marketing package. It literally gives you a heat map view of your website to show you where everyone is clicking. By seeing this, it lets you figure out the path most people take when they convert into customers or complete an action. Therefore, you will notice patterns that tell you which specific elements of your site are leading to the best conversion rates. So, you can focus on highlighting these areas even more, giving your rate a boost.

Customer surveys

Finally, the best way to help figure out what makes someone convert into a customer is by asking an actual customer. Send out emails to existing customers asking them about your website/business. The questions should be focused around what made them become a customer, how they found your site, what they liked about your website, and so on. By collecting the data, you’ll see patterns emerge. It could show that the majority of your customers found your site by an online ad which took them to a dedicated landing page. In which case, you know to invest heavily in more online ads. The point is; you see what made people convert from traffic to customers, and can use this information to create more conversions.

Some people may argue you need more than just three tactics is you want to improve your conversion rates. However, I think these three things are all you really need. They help you figure out what’s making people convert so you can use your findings to alter your site and digital marketing approach.

Managing Your Money Between Jobs

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From time to time, you are going to find yourself between jobs, and when that happens, you need to be able to ensure that you are going to manage the situation as best as you can. Usually it should not be too much of a problem, but it is also true that you will find it necessary to be careful with your money during this time and ensure that you are actually looking after it well enough, if you fail to do that, it could mean that you land yourself in financial trouble before you manage to land the next job, and that is certainly not a situation that any of us need to be in. in this article, we will look at just a few of the things you can do to manage your money more effectively when you are between jobs.

Hire An Advisor

One of the best things that anyone can benefit from with regards to their finances isto hire an advisor, even if it is only for a short while. At first you might feel that you don’t’ want to make such an expense during your time between jobs, but actually it is perfectly possible to find a financial advisor who is affordable and – what’s more – who could help you out during this difficult time in your life. Start looking into how to find a financial advisor and you will soon discover that you can easily get hold of one – so that is it that they can actually do for you? For one, they can help you to budget yourself more effectively so that you don’t become bankrupt during the time between jobs. They might even be able to offer some solutions for how to make ends meet in the meantime. It’s definitely worth mating with one

Earn Additional Income

There are many ways to earn a little extra money on the side, and as long as you are aware of that, surviving the time between jobs should seem considerably easier and less anxious. The truth is that the internet has opened up a whole wellspring of possibilities when it comes to earning money on the side, so it’s something that you should think about if it gets to the point where you want to secure yourself as much as possible. By doing this, you widen the chance of being able to survive in between jobs, and you make it easier to remain comfortable during that time as well. You will find this makes an enormous difference to how you are feeling about the whole situation as well.

Claiming Benefits

If you are out of work and looking for work, you can claim benefits, and it is definitely worth doing so if you want to be able to manage your money more effectively. There is no reason not to claim everything you might be entitled to – and if you are not sure whether you are entitled to it or not, there is only one way to find out. Go and seek it, and see what happens. It just might make things a lot easier in the meantime.

The Updates Your Website Might Need

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If you’ve got a business in the modern day and age, then you’ve got a website, and being able to continually update and innovate it to make sure it stays relevant is a skill few possess. And because of that, a lot of us need some pointers on where to start before we know where to take our brand next! So if you’re someone who feels your website is lacking in certain areas, is too much trouble for you to run in its current state, or simply doesn’t have as much of an online presence as you hoped, here’s a couple of the best updates you might want to put it through.

New and Exciting Content

Fresh content always means you’re going to have someone new clicking on your site, reading through what you’ve posted, leaving a like or a comment, and it’s the main way you can build more and more of the following you alway wanted when you started your business. So the main update your website is going to need is a better upload schedule, and relevant content you know you can churn out on a regular basis.

Fresh content also ranks you higher on the search engines, as you’re updating regularly, and that pushes you to the top of the feed. Not to mention the potential amount of SEO content you can implement here, to make sure you get to the top and stay there!

A Better Server

A better server means better security, better storage, better content management, and simply, better service for your customers all round. And when you move servers, you’ll notice a much better stream of traffic to your website – alert all of your existing customers that you’re changing, and see how many of them flock to your site all at once to see the difference!

When you’ve got a new server on your hands, you might also notice a difference in costs and maintenance; plenty of web hosting services out there know you’re looking for them and offer specific deals for changing over, and you’re going to want a company that offers more in terms of support for your business! But you might want to invest in a vps here, especially if you’ve been a small time operation up until now. It’s a good stepping stone between what you are and the fully dedicated and extensive server you’re hoping to end up on.

Ready to Update?

Updating your website means you’ve got a lot more opportunities to take your company to the next level. Whatever that level is is your choice – you started your company with a goal in mind and you carefully planned out the steps you’d need to take to get there. All in all, running your website carefully and with consideration for the changing times puts you on the fast track for making more and more of a profit!

A Tough Sale: Convincing Job Seekers To Apply For Your Construction Company

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A quick look at the job market will tell you that everyone and their mother is looking for work. The majority of job postings receive responses in the hundreds, and employers are often spoilt for choice. At least, those offering comfortable office jobs are.

The sad fact is that those in industries such as construction still struggle to find workers. This is an issue which worsens as we as a nation become hyper-alert to risks in workplaces like these. Not to mention that 9-5 seems like a walk in the park when you work in a field like this. That’s also worrying nowadays, in a world where there’s more focus than ever on making more time to live. Before you know, you could be posting ads which gain no response at all.

That’s not good news given that you need a team behind you to stand any chance at success. The good news is, there are ways to construct a more tempting job ad for your industry. Keep reading to find out what they are.

Offer transferable skills

No matter what, your construction company has something an office doesn’t. You operate in skilled labor. As such, starting at the bottom with you could lead your staff to no end of earnings in the future. In keeping with the current focus on work/life balance, developing skills could even set staff up to go it alone later. All you need to do is make sure you’re providing transferable skills. Some employers make the mistake of offering training with no relevance outside. Don’t do it. Offer things like forklift training which your employees can take with them. By outlining this in your job ad, you may find the applications soon start coming through.

Prove yourself as an employer

As mentioned, the risks involved in a career like this are another cause for application hesitance. Everyone that knows that construction injury is a real and regular risk. But, by proving yourself as an employer, you can somewhat put these fears to the side. It may be then, that you include a small manager bio in your job advertisements. These could outline any health and safety training or first aid courses you’ve attended. The fact you know your stuff could hopefully be enough to see people applying. You can then expand on these points during the interview process to further put minds at ease.

Get the salary right

It’s also worth noting that offering minimum wage for a career like this is never going to cut it. If you’re making that mistake, it’s no wonder you aren’t receiving any applications. The fact is that you’re asking for skilled labor with a high-risk factor. That’s the case irrelevant of the training or safety measure you offer. As such, you should make sure your pay reflects this. To get some idea here, look at job advertisements from similar companies. Then, use your new-found knowledge to develop a pay packet which sees people applying regardless of their worries.

Directing as Much Traffic to Your Webpage as Possible

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Nowadays, increasing numbers of people are deciding to set their small business online. This is an entirely logical step for any first time business owner. Why? Well, the world of E-commerce is seriously taking off right now. Online businesses are experiencing skyrocketing success, with online giants such as Amazon taking multiple other high street companies completely out of business. Operating online means that you can offer customer lower prices on the goods and services that you offer, as operation costs are significantly reduced – you don’t have to fork out for commercial property rent, commercial property energy bills, staffing costs, security costs, or other expenses. Selling online also means that your products are available for purchase around the clock. Potential customers can log on, browse your stock, and process transactions whether you are present or not. This is convenient for consumers who work awkward hours. What’s more? With the simple addition of international postage, you can also reach out to a worldwide audience. However, when you set up online, you need to take active steps to direct traffic to your page. Here’s how to achieve this!

Understanding the Importance of Traffic

If you have a web page, you need to understand the importance of encouraging traffic to pass through. Think of traditional brick and mortar stores. Traditional brick and mortar stores benefit from being located in high footfall locations, as the more people who pass by their storefront, the more people who are likely to step in, which means more people browsing your stock, being exposed to your goods, and making purchases. This logic also applies to online stores. The more people you get onto your webpage, the more people who will browse your stock, be exposed to your goods, and make purchases!

Getting People Onto Your Page

So, by now you may be wondering how to get more website traffic. There are literally millions of websites out there and the online consumer market is pretty saturated at the moment, so you’re going to have a whole lot of work on your hands. But with the right techniques you can start shifting attention to your page and increase your number of hits. Here are a few to incorporate into your business plan!

SEO

The first step in your mission to boost website traffic is to engage with SEO. SEO stands for “search engine optimization”. This is a process where you help links to your page to get into high positions in search engine results. Why would you want to rank highly in search engine results? Well, think about it. When you’re looking for something that you’re interested in buying, what do you do? You google it! Then you proceed to click one of the top links in the list presented to you. Extremely few people go beyond the first place, so, you want the link to your page to rank as highly as possible. The best way to get your page as high in search engine results is to use the services of a professional SEO company or agency. They know the ins and outs of the process and will be able to take the responsibility off your shoulders.

Linking to Social Media

Social media is an extremely powerful tool for businesses. Sure, it may mostly be used by individuals for personal reasons, but if a lot of people have their attention focused on a given social media platform, you can use it to your advantage, using the platform as a means of exposing your brand to them. Create social media profiles for your business and draw in the attention of potential customers. Then ensure that your page or bio includes a link to your website. This allows people who are interested in your products the opportunity to find the space where they can make purchases.

Keeping People On Your Page

Getting people onto your page in the first place isn’t the end of the journey. You need to keep them on your page to benefit from the page hit! Studies have found that when people access a webpage, it only takes them a matter of moments to decide whether they want to consider browsing, or whether they are going to quit the tab and look elsewhere. Here are just a couple of ways to keep people on your page once they have accessed it

A Well Designed Landing Page

Your landing page needs to be as captivating as possible. Generally speaking, a good approach to take is to have some sort of slideshow showcasing your featured and most popular stock or new launches, as well as clear category links to different products that you have to offer. A professional web designer will be able to implement these into your web design on your behalf.

Clear Navigation

Many small businesses make the mistake of making their page too complex. You need your customers to be able to find their way from one page to another seamlessly with simple navigation options. This will prevent frustration and ensure that they can find everything that they need and make purchases without problems developing. Again, a competent web designer will be able to achieve this for you.

As you can see, directing as much traffic as possible to your webpage is essential when it comes to your small online business’ success. So, start implementing the above steps into your professional process and your web design as soon as possible!

Preventing Avoidable Problems For Your New Business

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OK, there aren’t too many easy things about starting a new business. But it has to be said that sometimes new business owners don’t make things easy on themselves. While there are always things beyond your control, there are important matters that most definitely can be handled before they become issues. It’s just that the burden is on you, no-one else! Below, we take a look at four pieces of advice that’ll ensure your company isn’t sinking before it’s learned to swim.

Start Slow

Enthusiasm is a powerful tool, one that can be used as a force of good to grow your company. But it can also be your undoing if you’re not careful. If you’re rushing through all the steps to get your business up, running, and making money, then you’re more likely to make a mistake. A business isn’t something that should happen overnight; it’s a long-term goal. So take your time. If you’ve got all the details planned, all the pieces in place, and the energy to handle the rush of work that’ll soon be coming your way, then you’ll have a smooth entry into the world of business.

Make Sure It’s Legal

There’s nothing worse than putting much time, effort, and money into getting your business up and running, only to then find out that it’s not legal. It’s highly unlikely that someone’s going to inform you of this before you market it to the public, so take steps when you’re still in the planning stages. If you consult with a business lawyer, they’ll be able to inform you of all the steps you need to take to be on the right side of the law. Depending on what industry you’ll be in, there might be many more rules you need to follow than previously thought.

Cash-Flow Issues

You’ll have a pretty solid financial plan for your business. But it’s not enough just to have earmarked cash for the various aspects of business development; you also need to ensure you have the funding for day to day expenditures, too. When you’re starting out you might not have all that much money coming in – especially if you’re sending invoices – but will need to outlay cash. If you don’t have that cash to hand, then your business is going to take a backward step before it’s even had the chance to move forward.

Charging the Right Amount

Nobody wants their business to be a failure. However, there’s a right and a wrong way to tackle this fear. The right way is to make your business the best it can be, and give your customers a reason to choose you. The wrong way is to undercut everyone and have rock-bottom prices. You’ll get plenty of business – no problem there – but your profit margins will be too small, and you’ll be in financial troubles. So find the right amount to charge for your services. If you’re good at what you do, charge what you’re worth and what will generate a profit.

Putting Together A Career Management Plan

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Everybody gets to the point in their career where they start considering a change. They take to the Internet and have a look at the different jobs available. They think about what it would be like to work elsewhere. For some people, this is because they simply want a change. They are tired of remaining stagnant and feel like they need a fresh challenge. For others the necessity to move may be more serious, they may hate the job they are in or feel as if it is a dead end one.

The reasons are vast. Nevertheless, before you seriously head out and try to bag one of the available jobs, you first needed to put effective career management into place. Ask yourself some key questions to ensure the move you are considering making is the right one. This is the only way to guarantee success. Otherwise, you dive right in without contemplating the consequences and this never tends to end well.

What have you got to offer?

Firstly, you need to consider what you have got to offer. If you are going into the job market then it is imperative that you know what you have to sell. Head to https://jobs.theguardian.com/article/how-to-do-a-self-assessment-of-your-skills/ to figure out how to assess your own skills. Make a list of your career capital. This includes everything from knowledge, to the certain skills you have, to your contact book, to your reputation, to the experience you have acquired. You have to try and be as objective as possible.

What is your personal work style?

Once you have made a list of everything you have to offer, you then need to determine what your personal work style is. This is something very few people make the effort to do. However, it is important to step back and understand what your personality in the workplace is like. How do you approach tasks? This is imperative when it comes to determining the roles that are right for you. In addition to this, it is also extremely important when selecting a company and a working environment as well.

What do you want from your career?

The next step in your career management plan is determining what you actually want. The more specific you are the better. This can be anything from a greater level of pay, to a boss who appreciates you, to evident opportunities for progression in your career, to a job whereby you have the potential to better yourself through in-house training and alike. These are your career goals.

What opportunities do you have?

The next thing you need to do is make a list of all the options available at your disposal. Is staying at your current company a possibility? Can you move internally within your organization? Do you want to keep the same role but move to a different company? Or is a completely radical change in career direction called upon?

Putting everything together

Last but not least, you now need to tie everything together. All of your options just made in the previous points should then be compared against your skill set, your career goals and the personality you have in the workplace. By doing this you will be able to determine what option is the best one for you and which is going to present you with the best basis for career success. You can then put everything together in your CV. Head to https://www.hloom.com/resumes/ for some templates to help you to get started with this, and then use all of the steps you have carried out above.

So there you have it: your ultimate career management plan! Follow the above to reach your goals.

The Things That Will Always Make You Stand Out When Applying For Jobs

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When you’re applying for jobs, you want to make sure you get through the mounds and mounds of other applications and resumes and actually get noticed. Then, once they have noticed you, you want to make sure you go one step further and actually land the job! Below are some ideas of things that will make you stand out when applying for jobs. Take a look and see what you can use!

Creating An Amazing Resume

Having an amazing resume is so important, whatever job you’re going for. If you’re not sure where to start or how to lay it out, you can use a site like https://livecareer.com/resume-builder to help you. Make sure you take your time crafting an eye catching profile, only talk about relevant experience and qualifications, and show examples of what you did using facts and figures. The more facts and figures you can use to back up your results, the better.

A Great Cover Letter

Never ever forget to write an awesome cover letter that backs up your application. In your cover letter you should tell the employer who you are, where you would fit in their company, and why you want to work for them. This is your opportunity to back up the profile bit in your resume and talk a little more about yourself. If you’re unsure of where to begin, again you can find a ton of examples online.

Making Sure You Fit The Company Culture

Hopefully, you’ve done research on the different companies you’re applying to when job hunting; making sure you fit the company culture is imperative for your happiness and success at a company. Plus, if you’ve already made sure you’re an awesome fit, all you have to do is highlight that in your resume and cover letter.

Have Some Glowing References Behind You

Make sure you have some glowing references behind you – they should know they might be getting a call, as well as what your goals are for your career. This means they can tailor what they say and make sure they show you in the most positive light.

Have An Awesome Online Portfolio

An online portfolio can be a fantastic way to show off your work. Create one and direct potential employers to it so that can immediately see what you can do.

Make An Awesome First Impression

The first impression counts during an interview, or even when you drop your CV in. Dress for success, practice your handshake, and make sure your body language is positive. Really listen to the person interviewing you by practicing active listening. Imitate certain gestures and body language (not in an obvious way) and you may be able to build a faster connection with the interviewer.

The above things will nearly always make you stand out when applying for jobs. See what you can do and you should find yourself with a position in your dream role or company before long. Leave your own thoughts and advice below!