Ideas For Creating A More Profitable Business This Year

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Every company needs to make a profit to stay afloat. That’s the most basic rule for success in the business world. Even if your business is doing well, it might not have reached its full potential. You should regularly return to the drawing board so as to find new ways for your company to grow and evolve. Here are some ideas for creating a more profitable business this year.

Improve your marketing strategy.

If you want to increase your profits then you should improve your marketing strategy. If you can improve your conversion of leads to sales then you’ll increase your profits. Of course, that’s easier said than done. Online marketing should be your main focus. Make sure your website’s content is designed with a responsive layout so as to keep visitors happy no matter the device they’re using. Increase the likelihood of traffic converting into sales by designing a more professional website. You should embrace the digital era if you want to advertise your business more effectively.

You could also create a mobile app. Growing numbers of consumers are using their phones rather than their laptops to shop for the things they need, so you should seize the opportunity to target those potential customers through a platform they’re likely to use. You could even check out if you want to learn about header bidding. Essentially, you could auction off advertising space on your mobile app and increase the price you end up charging for that space to the highest bidder. If you’re going to make your marketing strategy work then you need to modernize your approach.

Focus on your team.

Your business can’t be profitable without a driven and determined team working behind the scenes, as we’ve mentioned before. It’s great to have incredible ideas and a captivating brand, but you won’t bring in the sales if your employees can’t deliver on the promise of great customer service and high-quality products. You need to improve your team if you want to increase your profits this year. You should start by boosting productivity. The more you can get done in a shorter space of time, the higher your profit margins will be (without having to increase costs). You could automate certain menial tasks such as invoice generation. This will give your employees more time to focus on the technical aspects of their jobs. With a more productive workplace, you’ll be able to meet the needs of a larger client base. That’ll increase your profits.

Create a referral system.

Another great idea that could increase your profits is a referral system, as suggested over at Referrals can lead to new customers and increased sales. You just need to encourage your existing clients to refer your business to their friends. The best way to do this is to give people rewards for successfully referring a friend. You could give customers a discount on their next purchase for every person they refer. It’s a great way to incentivize word-of-mouth marketing.

5 Ways To Make Sure Your Remote Workers Are Being Safe

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Working remotely is fast becoming the best way that people choose to work. With businesses everywhere around the globe catching up with technology, more and more employers are seeing the benefits – both cost and time – in allowing their employees to work outside the office. Working from home is a massive perk for most people, but there is often a question of security.

When you have multiple staff accessing the server at work from home computers or public Wi-Fi, you are risking being hacked. As an employer, you need to ensure that your remote staff are acting in a safe manner to prevent your business being on the receiving end of a security breach that you didn’t anticipate. The challenge is very real for employers and other than contacting companies like to implement the highest security measures, employers need to ensure that their staff are being safe. There are a lot of ways out there that your staff can be save while working away from the office, and here are five of those ways:

Public Wi-Fi. When you decide to take your work day to Starbucks or another public area, you get the chance to log into Wi-Fi hotspots. They’re tempting and available and you should be teaching your staff that they aren’t always safe. These hot spots aren’t always completely secure when logging into the workplace network. Avoiding public Wi-Fi spots when working and instead using a mobile secure connection is a better idea.

Home Network. When your employees are working from home, they should have the most secure network. You should have your staff enable encryption and password protect their home connection to the internet.

VPN. Mobile networks can be insecure when logging in outside the home. It can be worth your staff installing a VPN to the mobile. It’s a good way to ensure that your workplace systems stay safe.

Passwords. Passwords are often the best way that you can protect your remote staff and ensuring that they are case sensitive and changed regularly is important. It’s vital that people don’t use default passwords, and instead have the IT team scramble codes together that will change on a regular basis.

Work Tech. It can be a security risk for your staff to log into work systems from their private devices. Corporate data, where possible, shouldn’t be transferred onto personal equipment and vice versa. The last thing that your staff need is to mix up their business and personal data on their personal technology. Instead, you can invest in the best phones and tablets for your staff, with the highest security measures installed.

Your security is vital for your business to continue to run while your staff is outside the office. You need to continue to train your remote staff in the best security measures, while still allowing people to work outside the office. Get your IT team involved and ensure that every employee in and out of the office is working securely.

3 Lucrative Business Ideas For The Millennial Entrepreneur

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If you’re keen to forego the security of a full-time job, exceptional promotion prospects and the scope for wage increases, then working for yourself and setting up a business won’t seem such a scary prospect. More millennials than ever before are taking the plunge and staking their claim to be the next great entrepreneur. While you might wish to join their ranks, you might not be sure which sector to specialize in or what niche to tap. Take a look at these three business ideas that don’t tend to be at the top of most people’s list, but that could be the lucrative money-making idea that you’ve been looking for.

Dessert Bar

If you love all things culinary and you are pretty handy in the kitchen, you might want to take your passion for food and turn it into a business. While the world of restauranteurship is a highly competitive market, you need to find a niche that hasn’t been fully explored yet. Still in their infancy, dessert bars have begun popping up all over the country. Not one savory morsel is cooked or prepared in these establishments. Rather they focus on the sweet and decadent. If you adore puddings and have a sweet tooth, this may be the ideal avenue down which to channel your startup dreams. You may wish to begin compiling a unique dessert bar menu based on your travels, gourmet knowledge, and culinary creativity. By venturing into this sector while it’s still young, you may be able to establish a name for yourself more easily and become a market leader.

Senior Care

While not the obvious choice for millennial entrepreneurs, you could choose to open a senior care franchise and give something back to the community. Older people and their families are willing to pay handsomely in return for exceptional care and kindness from their nursing home of choice. If you have always wanted to work within the caring professions but couldn’t think of a way to do this without working for somebody else, this could be the answer. Working with older people can be incredibly satisfying, no two days are the same, and you will have a lot of fun at work. This is a sector that is growing as people begin living longer so it might be a lucrative industry to explore.

Vintage Restoration

If you are a dab hand with all things creative and enjoy working with your hands, why not consider venturing into the world of restoration. As a select market begins to shun all things technological you might be keen to tap into this niche. Why not get your hands on some vintage typewriters from thrift shops, yard sales, and auctions. You could revolutionize these mid-century pieces of kit and turn them into usable objects once again for the masses. The vintage market is buoyant and lucrative so now might be an ideal time to join it.

If you fancy a foray into entrepreneurship, check out one of these business ideas from which to make your fortune.

Easy Hacks To Help Your Website Generate More Conversions

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Your website is as essential to your business as its logo or its name. Without it, your customers wouldn’t know where to find you or how to get in touch with you, while you could be missing out on accessing your products and services.

The main purpose of your website is to boost business growth. The more people who visit your website, the more likely you are to increase your leads and your profits. If your website is underperforming, you might need to reconsider your strategy and try some new techniques to help your website work harder for your business.

Increase your leads with these easy and affordable website hacks to help you turn those leads into the conversions you need to boost your business.

Analyze browser behavior

Who visits your website and what do they do when they’re there? Until you Analyze browser behavior, it can be difficult to understand what you’re doing wrong, as well as where you’re going right. You can use a cost effective B2B sales tool to help you find out more about your website’s visitors. You could also try surveying them to help you understand what they think of your website and whether it delivers the things that they expect.

Improve its speed

The competition for web browsers’ attention is tough. Many people will leave a website that takes longer than three seconds to load, so if your website is on the slow side, you could be missing out on conversions before they’ve even seen what your website looks like. Find out if your web hosting service can boost your speed – it might cost you more money, but it will be worth it. You might need to switch to another provider to benefit from the best speeds possible. Meanwhile, work on improving the appearance of your website to make it as visually-appealing as possible so that when that page does hold, you’ll be more likely to hold on to those visitors.

Make the most of free analytics tools

Want to know where your traffic comes from? Using an analytics tool like Google Analytics can help you to understand more about where traffic to your website comes from, and help you boost your marketing efforts in the areas that are underperforming. It’s easy to learn to use Google Analytics, and as a free tool, your business can get a lot of value out of using it.

Enable live chat

As a business, it’s important that you communicate efficiently. Customers and clients want to be able to communicate simply, and a live chat feature could benefit your website and help customer and clients to get the answers they want quickly. Live chat tools are simple to install, but you’ll need to make sure that you have the resources to manage it effectively – otherwise you’ll be left with some angry users!

Improving your business’ website can help you to generate better conversions and get the most out of your leads. With some simple hacks, you can turn your website into a valuable asset to help increase your profits.

Encourage Your Employees Within Their Environment

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Your employees should be seen as godsends – sure, they may bug you at times, but that’s just human beings in general. Your employees are the ones that you can fall back on when nothing seems to be going the way you want it to. They’ll pick you up off the floor and brush you down, encouraging you to carry on. And they deserve an awful lot of credit for that. You can’t begin to think about expanding your business if you don’t have them standing behind you.

Having said that though, we all have our off days, and when they happen we seem to lose all motivation and struggle to focus. – It’s your job as a boss to ensure that all of your employees are encouraged so they always work to the best of their ability, making you and your business proud. And one brilliant way of doing that is by the kind of environment you provide everyone with, as this has a huge impact on people’s mindset.

Here’s how to get started.

Remove all the unnecessary clutter.

A messy home equals a messy mind, and not only that, but it can lead to danger too as things can cause an obstruction as well as an injury, so there is no excuse to leave the place a mess. This is just as much your responsibility as it is your employees, but you should be leading by example because you’re the one in charge. So make sure that all leads and wires are well secured and hidden so they can’t be tripped over. Keep any files and documents properly organized and stored away in drawers and cabinets in an order that is understood. And of course, ensure that people clean up after themselves.

The exterior is just as important.

A lot of people won’t bother about the outside of the office as they see it as being irrelevant and doesn’t affect anyone – but this is totally wrong. It’s the first thing that people see when they approach the workplace, essentially making it the first mood decider of the day. If the area is messy and unkempt, the mind will adapt to that environment, whereas if the space is clean and pretty in appearance, it will brighten up anyone’s mood. So get in a gardener to pretty up the place as much as you can, and add some Commercial Site Furniture so that your employees can sit out in the sun during their break and bask in the sun.

And last but not least, when you enter the office, make sure that you have a good energy that follows you, because people will instantly vibe off that. You can create the same energy from the walls that surround you all too. Think of fun ways to make the place more alive and exciting. Create a feature wall that stands out. Paint it a bright pop of color, and decorate it with paintings or various art pieces. Inspire people – that’s what it’s all about.

The Best Features Of An Online Business

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If you have an online business, there’s a good chance you’re making more money than your neighbor who decided to set up shop on the high street. Maybe you have both a store front and a store page, and integrating the two ideas was the best decision you’ve ever made. Or maybe you just need another push over the edge to convince yourself it’s finally time to get that domain you’ve been debating over. After all, you’ll have a much larger platform to operate off of compared to any kind of traditional business, and the guarantee that at least one customer is always available to you.

So with all those possibilities in mind, here’s a couple of the best features an online business has to offer. They could do a lot for your income, and make a real difference in the opinions of the customers you’re servicing.

It’s Easy and Convenient to Use

And most of all, an online business has easy navigation and convenient reach, and that works for everyone who has an internet connection. So once you’ve got a background theme and picture in mind, make sure your usability is the next thing to get planned out. There’s no point simply looking pretty if someone can’t find their way to a product you’re desperately trying to sell, and you can be sure it’s only going to take a few seconds for them to become frustrated.

Look into some good software companies if you’re stuck for ideas when it comes to integrating a good theme with a layout that’s still straightforward enough for any kind of person on the other side of the screen to use. Accessibility simply expands the market you can make money through, and thus it should be your main priority.

You Can Be Short and Sweet

When it comes to a sales tactic, there’s nothing better than having a couple of sentences in your pocket that really pack a punch. However, when you’re trying this out in store, people are most likely to tell you they don’t need any help! But when online, people are going to be itching to read about your new products and the services you offer.

Be short and sweet with what you say, advertising the most important information someone is going to need to know. If they want to know anything else, there’s always a ‘more’ button they can click, or even an ‘about’ section they can head to. Hey, you’ve included it in your toolbar, your business is going to help sell itself!

Running an online business is going to be as much work as a more traditional model, but it’s also one of the best ways to make sure you’re taking on expansion in the right way and reaching the customer base you wanted to achieve from day one. Business plans change every day after all, so don’t be afraid of revamping your own to include some more modern methods for success!

One Person’s Trash Is Another Person’s Business

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So, you know you want to start a business. Going into an office 9-5 doesn’t fit with the way you always thought your life would look. The entrepreneurial path looks set to suit you much better. There’s just one issue; you haven’t got a big idea. You assumed that lightbulb moment would come, but it never happened. Now, you’re stuck facing the reality that perhaps you don’t have an entrepreneur in you after all.

Fear not. For one, not all entrepreneurs need grand ideas. While the focus is often on those who break new ground, there are plenty of business-minded people who haven’t come up with anything new. For instance, many restaurant owners follow a guideline put in place by others. And, that’s not the only option. If you want to sell a product, who says you have to make it? Plenty of antique dealers make substantial money selling other people’s products.

Of course, most people are now clued up on the worth of their belongings. But, that’s not to say this isn’t still an option. In fact, heading to yard sales could be all it takes to get your business off the ground. At least, it could be if you look out for the following essential items.


There are still plenty of valuable antiques selling for as low as $1 at yard sales across the country. While many people do now check before putting a price tag on, others just want to get rid. So, invest in a cheap antique guide, and make sure to double check anything you come across. There’s sure to be a few duds along the way, but you never know where a gem could be waiting. And, finding a good deal could be a fantastic way to boost your profits from the off.

Football cards

Another thing you should always look out for is football cards. Most yard sales include these by the gallon. Admittedly, many of them will be worth little more than they were to start with. But, cards from certain players are worth a pretty penny on today’s market. So, take the time to find out about Tom Brady, Steve Young, and many of the other players who could fetch you a substantial sum. What’s more, you can rest easy that few people will bother to sift through their collections before putting them out for sale. So, there’s every chance you’ll find success here.

Beautiful books

Secondhand books are another area in which you could find significant business success. These are fantastic because most people sell in bulk without so much as checking the covers. And, most of the time, there’s no need to. But, every now and again, someone may sell a signed copy or first edition without even noticing. And, that’s when you can start to charge the big bucks when you resale.

It would seem, then, that it really is fair to say one person’s trash is another’s business. So, go out there and get bargain hunting.

The Food Business Trends To Embrace

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Everyone is looking for the next big thing, wouldn’t you agree? We all want to know what we can be doing to make sure that we are ahead of the game. Many people love the idea of getting involved in different industries or even running their own business from home, but what do you do? Often the issue isn’t necessarily the motivation to start it is the how do I do it that causes you the biggest hurdles. I wanted to share with you some of the foodie business ideas that could see you hit the ground running.

Getting involved in the industry of Gin

The gin industry is seriously thriving right now. It has become one of those trendy drinks of late, with more people caring about the flavor infused in their gun, the botanicals that they add and even the branding and where the gin is made. This is an exciting business to be part of and whether you choose to work with a local distillery, or if you have the investment and knowledge to set up your own, you could be onto a real good thing. This could be especially good for you if you have a background in marketings as branding is such an important factor for this sort of industry and business venture.

Coffee could be the way forward

Coffee cold be another industry to get involved in as just like gin it is sort of trendy right now to be into your coffee, the taste, the way the beans are ground and where they come from. Setting up your own little boutique or shop online can be a great little venture and working on your coffee labels to really help promote your brand will be the key to your success. You could even consider joining forces with an established business or taking on a franchise model if that suits your business requirements.

Creating bespoke cakes from your own kitchen

Maybe you have a flare for baking and creating beautiful masterpieces, then creating bespoke cakes from your kitchen could be the answer. It might start with friends and family, perhaps having a Facebook page as your advertising, but it could progress on to be so much more. It could even be a case of having your kitchen certified from the local council or having your pwon little professional kitchen set up to create the cakes. The options are endless and this could be a lovely and viable business option for you, if you have the skills and creativeness.

Providing a meal take out service for your local area

Finally, maybe you have those greasy take out options in your local town, but nothing that provides a different sort of meal option, then you could create your own meal take out service. Perhaps providing meals that you won’t find in the standard take out menu. You may have big competition in terms of other delivery service, but you could pride yourself on being local, using locally sourced ingredients, and offering restaurant style meals locally. It is worth a consideration.

I hope that this has given you some food for thought for some of the business options you could consider.

Protecting Your Business Storage Space Completely

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Most businesses, no matter how online or IT-led, will need to operate with some form of storage capacity. Offices require safety equipment, bulk orders, and even some old/replacement IT equipment itself to be stored in a safe space, somewhere you can keep your valuables. It might be a place where you house your warehouse goods, or somewhere you protect your files. No matter the reason for curating a storage space with a degree of security, it’s important you know how to protect it. After all, this will often be not the beating heart of your company, but the stomach, feeding your business with the goods it needs from bottom to top. You cannot afford to have this broken into or impeded by the elements.

Here are some tips for tightening security around this space:

Structural Integrity

It might be that this is an outhouse. It might be a full warehouse. It might also be an addendum to your office that just outside of the building. No matter what you use the storage space for, it’s likely to be of a size to not only allow for your goods, but also for staff members to index and maneuver this space. This is why it’s likely going to be an exterior space to your office, but there are exceptions.

With this, it’s important to analyze the structural integrity of that building itself. Sometimes shabby old bricks can be taken down with a targeted sledgehammer. Sometimes a roof can be broken into, warranting the use of much more secure metal roofing. Sometimes the elements might have access, dripping water on goods that need to stay dry to function. This means that continually repairing and inspecting the strength of your structural integrity becomes a maintenance task to prioritize.


The strongest structural integrity in the world will mean nothing without adequate security. Invest in an alarm system, a solid means of indexing inventory, guards if necessary, and a competent alarm system. It can also be worth implementing a system in which whoever enters the space has to declare their name and the time of the entry and exit. This helps you avoid theft from within your staff, and develop a responsibility for the entire workforce to take care of this environment.


It’s not just humans you need to watch out for. Pests can often spread within warm, relatively still environments. Pests can also find an easy way into the building, without much in the way of difficulty. For this reason, hiring the services of a pest control firm to set your building up with traps, necessary poison and other deterrents can help you manage the hygiene of the space. It will also help you manage your costed goods, as there’s nothing seemingly more enjoyable to a rat than cable wire to chew through.

Protecting your stored assets does take a little time and energy, but the effort is ultimately rewarded with a lack of issue or loss in value. Be sure to keep an eye on this often, and you’ll find that you are gifted with protected belongings indefinitely.

4 Critical Factors That Determine Business Success

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What goes into making a successful business? Why do some companies hit record profits, and others flounder within the first year? If someone could figure out the magic recipe for profit, then, well, there’d be no more competition. But perhaps finding one approach is futile, anyway. Instead of trying to figure out the one thing that will work, we should focus on devoting our energy to the aspects of a business that really matter. Below, we take a look at the factors that make the biggest difference. Nail these, and success might just come to you all the easier.

The Right Mindset

You could sit around wondering about ‘what if’ or ‘but,’ but what good is that going to do for you? Take a look at some of the most successful entrepreneurs in the history of business, and, while their industries and personalities might differ, you’ll notice one common thread: they’re hyper-determined. Even the biggest and best have failures under their belt, but did that stop from trying again and again, until they found the business that worked for them? Absolutely not. Have belief in yourself; it’ll be the best tool in your arsenal.

Capital to Grow

With all the will in the world, it’s unlikely that you’re going to go very far if you haven’t got the money in the bank to help you get ahead. While your idea will be important, it’ll be the cash that allows you to turn your dreams into reality that will make the most difference. So secure funding, and much of it. In today’s world, there are more ways than ever before to raise money, so if you’re turned down from one source, move onto the next one until eventually, you have the capital you need.

Assembling a Team

You’re an entrepreneur, yet while it’d be tempting to think you’re the main player in your business, there’ll be a group of people there that are even more important: your staff. Hire correctly, and you’ll have a talented team for whom failure is not an option. Rush through the process, and you’ll be left doing more work than necessary as you try to make up for what they lack. As Jozef Opdeweegh says, you should be looking for a team of staff that is “perseverant and energetic, smart and independent, and most importantly, naturally aligned with the corporate culture and core behaviors.” With them on board, you’ll be ready to take your business to the next level.

Working With Others

You’re not an island out there, all on your own, trying to navigate towards business success with an “it’s us against the world mentality.” Any business with that mindset won’t get very far! To be in this game, you need to know how to work with others. You’re going to be dealing with partners, suppliers, employees, and customers, and being able to bridge the gaps between all of these different groups will be an important part of developing a company that’ll be here for many years to come.