Becoming A Face The Public Recognizes

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This is most likely going to be your end goal, and always has been. To get to the point where you’re the face that the public recognizes, you’re going to have to have put in a lot of groundwork. The public recognizes the brands they want to, and there’s only so many of you that can squeeze into their minds. Sure, they might recognize names or products, but to actually know a brand and what it’s about, it’s a challenge that many just can’t tackle. But considering this is no doubt your end goal, you might as well start to try and action this now. We know a couple of tips that could help you along the way, but it won’t be an instant success. There are ways that you can get the public thinking about your brand, and perhaps exploring more about what you do and what you sell, and we’re going to list a few of them for you today. Keep on reading to find out more.

Do Public Events

If you want to be the face that the public recognizes, you’re going to have to do a few public events to actually get your face in the public. Think of things like trade events, because they will attract all sorts of custom for you to lap up. You can get custom stand design and build to make you look super professional, and all that would be left to do would be to connect with the people that come to your stand. You want to try and making a lasting memory in their mind, so make your stand interactive for the public to use. If you put something cool there, like an arcade machine for example, your brand would more than likely stick in their mind for all of the right reasons.

Better Your Brand

Your brand is something you would have carefully thought about from the beginning. Your brand defines your business, and if you want to be the face that the public recognizes, you’re going to have to first think about bettering your brand. We don’t even think you have to change things, you just have to get smart about what your brand is doing. So, if you were to raise a ton of money for charity, it’s something the public would appreciate. If you were to sponsor a big event, you’d definitely get the attention you need. It’s all about doing something different to try and make your brand stand out for the better!

Do Something To Benefit The Public

If you really want to be the brand that everyone recognizes, you’re going to have to keep doing things that benefit the public. You could be weekly sales on, but rotate what you’re putting the sale onto, you could go customer benefits for those who keep spending. But all of this is no use unless you market the offers you’re holding, to try and reach a different type of customer! This is the sort of thing that your competitor will be doing, and that you definitely need to do!

Why Your Business Should Have A Backup Server

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Data is worth its weight in gold. If you have been around in the world of business long enough you’ll know that once customer trust is broken there is very little chance of getting it back. You should guard data like you would a block of gold bullion. Without data businesses simply cannot function. Where do you store all the names, accounts, addresses and interests of your consumers? If you don’t do any of these things, you are simply talking to a wall. Building up consumer profiles and storing all your projects has to be done via a server. The data that you have worked so hard for has to be thoroughly secure and never in doubt. Although modern systems are very secure, it’s always better safe than sorry than to have a backup server just in case.

Doubling up is safer

Are you going to store just one version of your customer profile? Having just one copy of your data is completely reckless. It just doesn’t make sense to have your business hinging on just on server and one copy of everything you have worked for. Doubling up is the sensible option but you have to do it on another server. Say for example you double up and have two profiles that are the same. That’s good practice but what if the server that those two are stored on is hacked? Doesn’t matter if you have two if they are both in the same boat. This is when another server comes handy, so you can double your data and make it count.

You have an archive

The main server is accessed and used all the time. It’s the main access point and storage unit for all your daily tasks. Customers might be making orders and changing them all the time too, so you need to store the different stages of each action. A backup server can act like your archive. A client might want to revert back to an original setting but if you don’t have a log of what changed and needs to be changed back, you cannot fulfill this task for them. A backup server can store additional data such as preferences, old contact details, and previous purchasing habits. Talk to an IT consultant that can help create but also configure your new server needs.  Storing data is a sensitive topic right now as privacy is valued more than ever by consumers. However an archive is purely there to be used as a backup such as for a default setting options and not for active marketing or sharing.

Improving productivity

Marketing strategies are created all the time. However to decrease time wasting, you can access your archive to see what kind of products certain customers like. It saves your employees time having to send out email surveys. You can also use older data for studies on how consumer habits change and why, rather than relying on asking customers directly for every small detail.

A backup server can be your knight in shining armor when things go very badly. If your main server is ever hacked you can fall back onto your default settings and still carry on working while you rebuild. It simply stops your business from grinding to a halt and can even help you out regarding research projects.

Entrepreneurs: Focus On What You’re Good At And Get Someone Else To Do The Rest

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Entrepreneurs like to think that to be proper business people they need to know about all aspects of their business, no matter how mundane. There’s a sense that you’re not a real entrepreneur unless you know everything to do with business topics as disparate as payroll and client retention.

But the truth is that entrepreneurs don’t need to have in-depth knowledge of any of these concepts. That’s why people form companies: to collect people together who have the skills to manage all aspects of the company’s operations, where each person has an area of expertise. A marketing expert probably knows very little about employee compensation, just as an HR exec probably doesn’t know a lot about SEO.

Elon Musk is widely celebrated as one of the greatest entrepreneurs of our generation, but even he admits that he doesn’t do much of the “business stuff” in his enterprises. He is, by his own admission, not particularly good at it. Musk’s strategy is to gather people around him who do know how to run a company so that he can focus on the part of his operations where he excels: the engineering of cars and rockets.

So what should budding entrepreneurs do to make sure that they don’t get sidetracked by the stuff in their business that doesn’t matter? How can they stay focused on their core operations?

Hire Outside Help

Perhaps the main thing that entrepreneurs can do is to hire outside help for tasks that neither require nor reward personal effort. Top PEO companies, for instance, can help business leaders avoid the administrative overhead of managing staff. These agencies take over things like employee benefits and payroll, allowing senior management to focus on the real goals of the firm: expanding, making more money, and developing new products.

Get A Mentor

Sometimes it can be hard to know what to focus on with so many options. A mentor can help you cut through the noise and focus only on the activities that will help you move towards your goal. While it may seem like a good idea, for instance, to learn all you can about SEO, it’s usually a lot more productive to get somebody who already knows the subject to take over its management, while you think about your actual products. James Dyson, the inventor of cyclone vacuums, didn’t become a success because he knew the intricacies of digital marketing. He just developed a product people loved and got somebody else to do the marketing for him.

Stop Wasting Time On Pointless Tasks

Whenever you use your time, be clear about whether it’s you who should be doing it, or whether you’d get better value by passing the job over to someone else.

You might think that you’re doing the right thing by taking on a task yourself, but a moment’s reflection could reveal otherwise.

For instance, you might be on the phone to people trying to organize a meeting. But if you have a secretary, why isn’t the secretary doing this work? Likewise, if you are doing payroll yourself, why? External companies can perform all your payroll tasks at a low cost, freeing you up to do more.

Top Tips For Starting A Recycling Business

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With the changes in our planet in the last few years, it is becoming more important than ever for us to look after the world and make sure that it is healthy for many years to come. If you are passionate about the world and you want to make it a better place there are lots of things you can do to make it happen. One of the things you could decide to do to make a small difference in the world would be to take on a recycling business and offer you services to the public and to businesses too. Here are some of our simple tips for coming up with a recycling business to rule them all this year.

Find your niche

The first thing you will want to do when you open up a recycling business is decide exactly what kind of things you want to recycle. For example you could choose to travel around to local businesses and get rid of their sensitive documents and cardboard, or perhaps you could choose to work with local pubs and restaurants to recycle cans and bottles. Try find a niche and stick to it because this will make your life much easier.

Equip yourself

Once you know what kind of recycling business you want to launch you will need to equip yourself and make sure that you have everything you need to make your venture work. Recycling materials need to be handled carefully and in the proper way because they are often items which are full of chemicals which need to be safely disposed of. Consider applying a furnace camera inside your furnace for glass and other materials because this will allow you to inspect the process and keep an eye on it to make sure that it is safe.

Check regulations

When you are planning to make a big impact on the environment and you will be using machines to melt down materials, there are a lot of regulations to adhere to. Make sure that you ask your local authority what the rules are and be sure to stick to them to the letter.

Promote yourself

Once you have set up your small business it comes the time to promote your business to the rest of the world. If you are looking for a way to get people interested in your venture you have the ideal tool to use: your message. When we work for a company who is looking to make a positive change in the world and keep the environment safe, we have the ideal chance to share a message and make people want to support our cause. You can share a real story and explain why you want to help the planet, and make sure that you take the time out to educate people about the effects of waste in the world. Using information and stories such as with animals in the ocean can really make people see the effect they are having on the world and they will be more likely to want to help you.

How To Become A More Skilled And Talented Individual

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It’s safe to say that everyone in the world wants to be at the pinnacle of their potential in every walk of life. It’s only natural to want to be the best at whatever hobby, discipline or work you’re involved in – and if not THE best, then certainly one of the best. It can be quite frustrating not achieving what you set out due to lack of skill – it could even bring someone down. We all want to have the skills to get through challenges that we face and live the best possible life with all the confidence in the world.

If you’re wandering through life not quite getting to grips with how to improve yourself and whatever skills you have, let’s take a little look at a few simple ways to solve that puzzle.      


The first thing to do is, like a lot of things, to look into what it is that you need to do. It sounds simple, but the answer is often very simple – especially when you’re stuck in your own head worrying about what the next action is.

Be More Organized

Being able to plan out your life and the steps you take in it is a significant skill in itself, but keeping to an organized routine will ensure that you can plot out when to take specific steps in achieving your goal.

Go Back To School

Perhaps you need to take a step back and hit the education scene again? People all over the world are taking this route, and it makes a big, positive difference in a lot of their lives. You’re never too old to learn new things.

Change Career

You might find that a huge change in your life is needed in terms of your job. Perhaps you’ve hit a wall with where you are, and you need to be able to learn new things in an entirely new environment. You often get the best out of yourself when you do something you enjoy. Perhaps you’ve always wanted to be a pilot? You might find yourself doing a masters in aviation one day and, in the process, you’ve achieved a whole lot using a whole range of talents from different facets of your work history. Sometimes change is helpful.  

Set Goals

A way to keep focussed on the things you want to do and to keep motivated on them is to set goals along the way – small goals and big ones. Looking at the bigger picture and reminding yourself what is it that you’re hoping for every day will keep you on track. Setting out little challenges also helps you as it enables you to track your progress. Also, the feeling of reaching goals and ticking off challenges is a great feeling – it keeps you going.   

Embrace Failure

Something that a lot of people tend to do is they get down at failure. When things start to go bad they feel negative and that it’s all pointless. No. Failure is great. Keep on failing. The way you progress and progress and progress is to keep messing up and trying again.

5 Signs You Shouldn’t Accept That Job Offer

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A job offer can be exciting – especially if you’ve been hunting for a job for some time without joy – however you should be careful of accepting an offer straight away if you’ve got doubts about whether it’s what you want. Here are just five signs that you probably shouldn’t accept that job offer.

The company has largely negative online reviews

A poor public reputation could be a sign that it’s a bad company and that you’re in for a lot of stress if you do choose to say yes. Whilst all companies receive negative reviews, the overall consensus should be a positive one. Employee reviews can be particularly worth reading for giving you an insight as to whether a company is fun to work for. These CRST reviews show what a positive employee review should look like – you should get a sense overall that past and current employees enjoy working there.

The interview process seems rushed/disorganized

A lack of thoroughness or organization during the interview process shows that the employer hasn’t really given the interview process much thought. If they’re late to the interview or seem distracted by other tasks, it’s likely you’re about to enter a chaotic job where things are rarely scheduled. A good employer/recruiter will plan ahead so that they can make time for the interview. They should view your interview as an important event and not as inconvenience – if you get this feeling before you’re hired, you’re likely you’re not going to be given much respect after you’re hired.

The job isn’t what was specified on the ad

If after the application and interview stage you’ve realized that the role isn’t what you originally applied for, this is another good reason to turn down the job offer. Either you didn’t read the ad properly to begin with, or they lied to you to get you to apply – if the latter is true, then you’re dealing with a dishonest employer that you definitely don’t want to work for. Don’t accept an entry level job if you applied to a management position and don’t work for minimum wage if the ad specified more than this.

The employer is overly eager to hire you

If an employer wants to hire you before the end of the interview – or worse, before even interviewing you – it’s probably a sign that they’re desperate. Whilst it can be flattering for an employer to want you so badly, a good employer will be thorough with the application process no matter how perfect a fit you may seem on paper. As this site Vested suggests, desperation is likely a sign that they are short-staffed and that there is potentially a high turnover. In essence, it could be a job in which you’re doing the jobs of two people and your colleagues may change from one week to the next – is this a company you really want to work for?

You’re being offered demands but no perks

If the job seems too demanding without enough perks to justify this, you may also want to consider whether it’s the right work for you. Some jobs are tough and grueling, but a good employer will acknowledge and put in place perks to make the job easier to deal with – this could include good pay or regular breaks or good employee benefits such as discounts to local services. If an employer doesn’t tell you what’s in it for you and simply tells you what they want from you, they’re likely a slave-driver and are best avoided.

What To Do After Graduation

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Graduating is a fantastic achievement but working out what you want to do next is the next biggest challenge and adjusting to life after university can be tough. There are many different routes you can take as you consider what to do after university – and everyone’s journey will be different, so have a look and see what might suit you:

Get A Graduate Job

Most new graduates come out of university and are looking for a job if this is the route you want to take then the first place to start is your university’s careers service, which can provide support and direction. You also need to put yourself out there to get noticed so work on building contacts with industry professionals which can be done through work experience, attending networking events and through Linkedin. If you are struggling to find the right job straight after graduation fill your time with internships, volunteering, part-time work or some work shadowing as this will look great on your CV and increase your chances of getting the right job you’re looking for.

Start Your Own Business

If you are having trouble finding your dream job, then do you think it’s something you could create for yourself? There are now many companies that support start-ups, hubs where people can meet to discuss ideas and programs to help you on your way and to turn your idea into a reality. If you can manage to get your business idea off the ground, then the benefits include making your own decisions, the control over who you work with and the type of work you do, freedom to work when you like on projects that you choose and the flexibility to fit work commitments in with the rest of your life.

Continue To Study

You could also look at returning to university to study at postgraduate level. However, you’ll need to make sure that you are taking this on for the right reasons. To make it worth the time and the money you do need a real desire to study a particular aspect of your undergraduate course in more depth. Whatever you do, don’t take on a Masters degree to buy yourself some time or to boost general employability. Courses are expensive and unnecessary for specific jobs, so this is why you need to make sure you’re doing it for the right reasons and the right field. For example, undertaking medical office assistant training will qualify you for entry-level positions such as medical assistants, lab assistants, caregivers and will also mean you’re eligible to sit for the Registered Medical Assistant (RMA) and the Certified Clinical Medical Assistant (CCMA) examinations.

Take A Gap Year

Before settling down into a work routine, you could take a gap year. Backpacking makes you a much more exciting job candidate and can make you more employable in the long run. Taking time out to travel demonstrates maturity, good organization and planning skills and self-sufficiency. Working while traveling is also a great way to boost your CV and develop a range of skills and can give you some time to weigh up your options and decide where your professional interests lie.

How Do Colleges Attract Students?

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There’s no shortage of wannabe students out there, who are eager to find a college and course they’re attracted to, give it their all, and walk away later on down the line with the tools and credentials they need to go out into the world and make a success of themselves. However, while there might be a lot of prospective students each year, there are also a lot of colleges. There are more than five thousand currently in operation, and while they might specialize in different areas, there’s no getting around the fact that that’s a lot of competition. So how do colleges stand out from the crowd, and entice students to their school? We take a look below.

Word of Mouth

Wannabe students don’t always know what they want to do with their life, but they know it when they see it. If they can point to someone older than them and think “I want to be like that guy/girl,” then that’s a pretty motivational tool when it comes to taking action. When it comes to colleges, prospective students can learn about the type of people they might become by looking at what the alumni are doing. Colleges often reach out to successful past students and ask them to write blogs, or if they include their story in their prospectus guide.

Social Media Pages

If you want to target the younger generation with your school, then you need to go where they hang out. That, more often than not, is the online world, and specifically social media. Schools partner with companies such as CPL Advertising Agency, and target set demographics with advertisements via Facebook and other social media websites. Research has shown that teenagers spend around nine hours a day online, which gives them plenty of opportunities to see an ad for their potential next school.

Moral Codes

One of the most impressive things about the younger generation is that they’re generally more socially conscious than older generations. They care about the environment, they care about equality, they care about the important issues in a way that mimics — probably even exceeds — the social consciousness of the sixties. As such, young people want more from their schools than just an education. They want to know that the school isn’t taking money from organizations that have morally questionable practices, and that they’re tolerant of anyone and everyone. Colleges who showcase their commitment to a better world will find that they have more interest from prospective students.

Tech Integration

We said before that students spend a lot of time online, and they do — this is a tech-infused generation, the first one that grew up with a tablet or smartphone in their hand. As such, they’re much more likely to be attracted to schools that don’t just possess modern technology, but ones that are on the cutting edge of tech and all its related services. These kids are looking to the future, not the past, so it’s important that schools reflect this ideology too.

How Healthcare Professionals Can Improve The Patient Experience

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This article is for you if…

  1. a) You currently run a healthcare practice.
  2. b) You are thinking about getting into the healthcare business.
  3. c) You are an advocate for change in the field of healthcare, be that as a patient or as a professional.

Improvements can always be made within the patient experience, and these include the following suggestions.

#1: Make good hiring decisions

Many of us have been on the receiving end of an ill-tempered or unwelcoming receptionist. There have been cases of negligence or misjudgment with regards to the treatment offered by healthcare professionals. For the sake of the patient then, it is important to avoid bad hiring decisions. By hiring receptionists proficient in excellent customer service, and by hiring fully qualified and experienced medical professionals, the patient will feel as if they are in safe hands within the healthcare practice they are attending.

#2: Make the patients lives easier

We aren’t talking about this in a medical or any other health-related sense, as that, of course, should be a no-brainer. Rather, we are talking about making patients lives easier on a practical level. This includes the opportunity to make and cancel appointments online. It could include cutting down pharmacy waiting times by offering prepackaged medication and prescriptions within the practice itself. And it might include the offer of home visits, so the patient doesn’t have to drag themselves out of their sick bed to meet an appointment.

#3: Improve the look and feel of the practice

First impressions are everything, so if a practice falls short in any way, this might cause the patient to switch to another source of healthcare. On a very basic level, there should be comfortable and plentiful seating in the waiting area. Aesthetically, the wall and decor colors should be warm and comforting. Relaxing music in the background might calm a patient’s nerves, alongside other features, such as a fish tank or reading materials to distract their nervous minds. Refreshments could be made available, especially if there is a chance of long waiting times. And there should be plenty of signage, so the patient can easily get to where they need to be, be that to the toilet, the waiting room, or the office of their healthcare professional.

#4: Improve communication

As suggested, the option to make and cancel appointments online is a useful one, not least because it cuts out time spent trying to do the same thing on the phone. Setting up a website then is a must for any healthcare practice. This might include a live chat option online to deal with any patient queries, as well as a FAQ page to answer questions without the need for further communication. Healthcare professionals might also consider outsourcing their call centre, as again, this will reduce wait times on the phone; a godsend for anybody sick of listening to the piped music coming from the other end of the telephone!

These are just a few suggestions into how healthcare professionals can improve the patient experience. Should you work in this field, then it is worth heeding our suggestions, so as to keep your patients on your side. And if you’re a patient (which you invariably will be at some point in your life), it is worth considering what we have said in relation to the feedback you might give your practice.

Let us know what you think, and if you have any other suggestions, be sure to let us know.

The Benefits Of Short-Term Strategies

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As a rule of the thumb, when you are in the process of launching a new business, you need to dedicate time to the creation of your business plan. The business plan is designed to provide market analysis and interpretation as well as a long-term strategy that defines your operations for the next 3 to 5 years. Consequently, it has become impossible to think of strategic planning without picturing long-term results. Ultimately, it’s easy to understand why strategies built over several years are necessary to the creation of a company; they provide the direction.

However, to survive, your business needs to adapt rapidly to a moving environment. Longstanding objectives offer an insight into success definition. But knowing where you want to be next year doesn’t help you to react to today’s event. That’s precisely why short-term strategies play a significant – albeit too often forgotten – role in the survival of your business.

Buy equipment today, sell it tomorrow

You can’t start a business without investing in the necessary equipment. When a company is faced with multiple choices, from leasing to purchase, it can be difficult to understand what is best for your business. As a taxing rule, purchased equipment is deductible, meaning that you can gain tax advantages when you buy. Additionally, strictly necessary tools should not be leased, as the expense of purchasing is likely to be recovered. More importantly, you don’t need to buy the latest tools to make it work. Startups and small businesses can focus their attention on second-hand goods that fulfill all the necessary functions. You can then minimize losses by selling your equipment in order to finance the purchase of new items. In this situation, your equipment investment has a short-term life expectancy and still delivers ROI.

Argh! We don’t have a budget for new staff!

Seasonal peaks, urgent deadlines or heavy projects; whatever the reason, you might find that you’re short on staff. However, when you can’t afford to hire new employees, you need to consider effective alternatives that keep your business afloat without over-stretching your existing workforce. Seasonal deliveries around Christmas time, for instance, can be covered through temp driving jobs, without affecting your productivity or your budget. Last minute projects can be outsourced to experts when and where you need their support. Similarly, you can also call in freelancers to give you a hand during busy periods or critical operations.  

Label your prices for tomorrow, not next year

Did you know that there is a complex price psychology principle that taps into the way you choose to label your products or services? Take a look at Apple, for example. The luxury price tag is part of the Apple brand, as it creates a sense of quality and value. But when you’re trying to build a brand, you can’t apply Apple’s pricing strategy. On the contrary, you need to consider short-term penetrating pricing, such as offering your product at a lower price to gain momentum on the market. This practice generates a high ROI and boost brand awareness.

In conclusion, sometimes it’s necessary to plan for today instead of thinking about tomorrow. Whether you’re building your productivity chain or your managing seasonal fluctuations, short-term focus creates stability. But don’t let your short-term strategy steal the show; you need a long-term objective to grow!