Don’t Make These Business Website Mistakes If You Want To Gain Customers

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It’s too common to assume that the mere presence of a website will help you find new customers. In a lot of cases, designing a website and publishing it online will lead to a few new customers here and there. Even if it’s a terrible website, there are so many people on the internet that there’s always a chance. 

Needless to say, you will improve your chances of gaining customers if you take better care when setting up your site. There are loads of mistakes you can make, many of which won’t help you find new customers. So, if you want to increase sales and use your website to generate leads, then here are the mistakes you really can’t afford to make: 

Outdated or cheap web design

What’s the most common thing to do when you need a website for your small business? You look online for the cheapest website builder, then use one of the templates. This will give you a site in seconds, but it won’t look very good. 

To customers, it looks cheap and unprofessional. The design of a site has a vital role in influencing people’s decisions. I know I’ve chosen businesses over others purely because I felt their website looked more professional. So, don’t make the mistake of settling for cheap web design because it’s more affordable. If you need help with website design, then your best bet is to look for professional designers. Yes, they’re more expensive, but the results will lead to a far better return on investment as more customers come flooding in. 

A lack of information

There’s nothing more annoying than being on a website and not finding the info you need. If consumers visit your site and are interested in what you offer, then you must provide them with all the critical information. Show them what you do, provide answers to frequently asked questions to settle any doubts, tell them about your company, and make it clear what needs to be done to get in touch with you. 

If you make the mistake of leaving out information, then it’s frustrating for the consumer. Again, from personal experience, I’ve left websites because it’s irritated me that I can’t find crucial information to help me decide whether I want to make a purchase or not. You’re more likely to gain customers if they know as much as possible. 

Keyword stuffing

You’ve heard of SEO, and you probably know a rough explanation of what it is and how it works. As such, you’re aware that keywords play a critical role on your website. You must implement them if you want to reach your target audience and increase the chances of finding customers. 

The common error is to start keyword stuffing. Doing this will only lead to SEO penalties that send your website further down the rankings. You gain less exposure, your website loses authority, and it will be almost impossible for people to find it. 

When used correctly, a website is a powerful tool to bring in lots of new business. If you want to gain customers, then make sure you never make any of these mistakes again.

Generate More Revenue During The New Year Dip

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There are two ways that the New Year and festive season is going to have gone for you. You’re either going to be the type of business who is in hot demand at that time of yes. Perhaps you were selling gifts that everyone wanted. Or, you would have gone through a period of financially suffering, just because your business isn’t selling anything that’s needed for the festive season. Whatever your business went through, it probably hasn’t recovered yet. We’re going through what’s called a New Years dip, and pretty much every business is going through it. This is pretty much the only time of year where the majority of the nation has no money. Everyone is all spent out from the festive activities, and the next pay isn’t until the end of the month for the average person. So money can be a little tight, especially if everything was left until the last minute over Christmas. So, we’re going to show you how you can boost your revenue in this time of need, without having to invest more than you can. Keep on reading to find out more.

Trade Events & Conferences

Trade events and conferences are an idea that’s missed by so many businesses out there. If every business decided to attend every trade or business event in their niche, the events would be completely overrun with businesses. Instead, you’ll find slots empty where stools could have been, and a market that’s ready to tackle because the customers still show up. Display stands are easy to source and set up, and that day isn’t very taxing. All you have to be able to do is talk the talk to the customers and you’ll make the sales. It’s impossible to walk away from the event without at least gaining one sale. That might be one more than you would make in the office! 

A Sale To Boost Sales

This plan is either going to work really well for your business, or it can have a negative effect. It all depends on what sale you put on and how well you market it. Reduce items that you know you make the most profit on. You don’t want to reduce the price of the items you barely make money on as it is. If you’re selling services, put a services wide sale on. You’ll attract more attention, and it’s easier to make more money when you’re in control of the work that’s being done. You could put in extra effort to complete the services, getting them done in the same amount of time as you usually would. 


This is something to consider for the next festive season, however long that might be away. You could shut down your whole business for two weeks over Christmas. If you barely make any sales at that time of year, it isn’t going to negatively impact them. If anything, it would be saving them. You wouldn’t be buying parts for production that weren’t getting used!

These Tips will Help you to Host the Best Business Event

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Hosting a business event at your location can be a fantastic way for you to get new customers in the door. You may also find that you can increase your exposure, while also advertising your new business services. It doesn’t matter if you have a small business or a large corporate empire either because you can easily cater your event to meet your requirements.

Appeal to your Target Customers

If you want to make your business event as successful as it can be then you need to try and appeal to your target customers. If you are a wedding planner for example, then it may be a good idea for you to try and host an event where you can showcase various dresses, snacks and beverages. This will draw in the right crowd while also helping you to advertise your services in a nice and relaxed setting. You could also host a giveaway or competition as well, as this is a great way for you to increase engagement. Crosswords are ideal here, as you can include industry buzzwords to drive excitement. Check out WordMint to find out more.

Find the Best Day and Time

If you know that you have a slow sales period at one point during the year then why not host your business event during this time? When you do, you will be able to bring in additional sales revenue and you will also be able to increase your client engagement. Planning the right day and time is also crucial. For example, if you are marketing to business owners then you wouldn’t want to plan your event during working hours. The weekend would be a much better option in this instance. If you are targeting parents who have very young children, then a weekday morning may be a much better option.

Provide a Great Service

During the event, you also need to make sure that you provide excellent customer service and that you also really showcase your services and your products. The last thing that you want is for your event to sound like a sales pitch, so make sure that you work with your team and that you get the right message across. If you do then you will motivate your attendees to come back next time, and this will work wonders for your company.

Gather Information

One of the main things that you need to do when hosting an event is gather as much information as possible. You can do this by collecting emails or even by getting the phone numbers of potential clients. If you go round and just “ask” for this information then you may be perceived as being pushy, which is the last thing that you need. One way for you to get around this would be for you to host a giveaway or a competition, where people give their consent to be contacted in exchange for the chance of winning.

Hosting a business event can be stressful and time-consuming, but if you take your time and if you make sure that you do everything right then there’s absolutely no reason why you can’t experience a huge level of success.

How To Create An Enticing Employee Benefit Package

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When it comes to choosing a new job, most candidates look first at salary and next at the accompanying range of employee benefits. For smaller companies, or those less able to offer high salaries, these employee benefits can be an important incentive and the difference between being able to hire top talent or not. So how can you create an enticing employee benefits package and what should you include? 

Everyone can benefit from health insurance

Perhaps the top employee benefit in need of by virtually everyone is health insurance and if you are considering offering employee benefits then this should be a part of your package as standard. A family can see their life savings wiped out in the blink of an eye by a short trip to the hospital causing many people to live in constant fear for the health of themselves and their loved ones. 

Employee benefits should align with your values

First and foremost the number one thing to remember when putting together an employee benefits package is that the benefits should align with your company values. For example, if one of your company values is to do with health and wellbeing then a gym membership could make a complimenting benefit. Or if one of your company values is personal growth then a membership to a site such as SkillShare or the chance to take a certain number of days paid leave for educational purposes would align. 

Ask your current employees

When it comes to putting together a benefits package, existing companies often have the answers right under their noses. Your workforce are the best people to talk to when deciding what matters to them and what they would like to see in a benefits package and the results may surprise you. Sit down with your employees and take the time to find out what matters to them most – is it family life? Personal development? A work-life balance? Whatever it may be you can then build upon it to build a package that they truly want. 

Remember not all benefits need to cost you money

Not all of the benefits that you offer need to cost you money and in fact, some of the most simple employee benefits such as the opportunity to work from home or to work flexible hours are often some of the most appealing to prospective candidates. 

Remember the value of time

You may not be able to offer your employee high financial benefits but you can offer them time and sometimes time can be a lot more valuable. If your staff wear uniforms then consider offering a laundry service from a provider such as Crown Uniform and Linen Service to save them time and money laundering their own uniform. Offer your staff their birthday off work as standard or give them a generous holiday allowance so that they can spend more time with their loved ones. 

As an employer, offering anything to your employees in addition to standard health insurance shows that you care and are invested in their welfare and will come back to you in the form of employee satisfaction, loyalty, and productivity.

Tips for Starting a Business in the Healthcare Industry

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If you want to start a business in the healthcare industry, then you may be very excited to see what lies ahead. You might feel as though your business has so much potential and that you are also able to give care to those who need it the most. If you want to get the best result out of your healthcare business or if you want to make sure that you are giving your business the best chance of success then you can find out everything you need to know, right here.

Market Research

Hiring a good marketing team is always a good idea. You have to make sure that you work with them and that you analyze the outcome of any research you do. This will help you to pinpoint any specific healthcare requirements that you need to meet, and it will also help you to get a much better idea of what your patients need from you.

Choose your Investors Wisely

Investors really are the backbone of your business. Your service partners have to be on the same wavelength as you are. A business partner should share the same vision as you and they should also come up with ways to help you beat your competition, If you foresee some kind of conflict with your investors or even your suppliers then you need to make sure that you sort them out in the initial stages. If you don’t then you may end up experiencing even more problems at a later date.

Be in the Know

The business of healthcare is always evolving. If you lose track of the developments which have happened, then you may end up losing out on your dreams as well. If you want to help yourself here, then you need to identify the trends and keep with them. The more innovative you can be, and the more open you are with new technologies, the more you’ll be able to come out on top.

Check Out Your Limitations

You have to understand the main reason why so many start-ups fail. You need to make sure that you don’t try and surpass the scalability of your company. If you run out of money, then you may find that you end up bringing your business to an early end. Knowing your budget will really help you out here, and so will creating a business plan. You have to know how much money you have for each part of your company and you also need to forecast your future income as well. This will help you to budget and it will also help you to be more confident. If you need to buy furniture for your healthcare business and need an affordable supplier, then Crown Furniture might be able to help.


Another thing that you need to do is make adequate arrangements for your investments. You need to make every effort to derive the right expertise and you also need to make sure that you are aware of any complexities that might be involved in the trade. If you don’t then you may end up compromising your business model and this is the last thing that you need.

Mistakes To Avoid When Outsourcing

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Outsourcing involves paying another company or an individual that is not an employee to carry out a task for you. Popular examples of tasks include accounting, shipping, marketing and cleaning.

It can be cheaper than hiring in-house staff and you often get the benefit of hiring experts. However, outsourcing can go disastrously wrong if you don’t pay attention to what you’re doing. Here are just several major mistakes to avoid when outsourcing.

Going too cheap

As with anything in life, you get what you pay for. While outsourcing can be cheaper than hiring full-time employees, you don’t want to go too cheap. The likes of Fiverr have plenty of cheap services that you can hire for as cheap as five dollars, but you’re usually paying an amateur who may not always be able to deliver. Being prepared to pay a little more will ensure that you hire a professional.

Not researching into reputation

It’s always worth doing your research into a company’s reputation before outsourcing them. Many companies will have information about their achievements on their site such as this Barr-Nunn Trucking Mission. This can help you determine how experienced a company is before you take them on. It’s also worth reading online reviews left by other customers. If a company has lots of one and two star reviews, it’s usually a sign to steer clear.

Not keeping up communication

When hiring someone in-house, you have the benefit of being able to keep communication on everything that is going on. When you outsource a company, you may have to send emails or ring up to check on progress. The best companies will keep you updated along the way so that you don’t have to check up on them. However, some companies and individuals may not offer any communication unless you contact them. Don’t assume that everything is going well just because they haven’t talked to you – there’s always a chance you could have been forgotten or that they may be trying to cover up a disaster. That isn’t to say that you should phone them up every hour – just make sure that you don’t go weeks on end with no communication.

Outsourcing too many tasks

Outsourcing too many tasks can end up being a difficult juggling act. You need to be able to keep track of everyone that you’re outsourcing. On top of this, you need to be able to afford it – the more you outsource, the more money you’ll be spending. Prioritize the tasks that you’re not skilled at or that are extremely time-consuming and take on any other tasks yourself. Just because you can outsource a task doesn’t always mean that you should – outsourcing a company to answer the phone can be convenient, but if you don’t get regular phone calls is it really worth it?

What To Do If You Have Had a Work-Related Accident

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There is nothing worse than falling ill when you’re working, but it’s having an accident at work that can be a problem. When you have an accident, you can be laid off and out of the office for weeks, if not months. If you’ve been in an accident, you need to work out what to do to keep your income moving forward, and if you’re running a company yourself, you’ll be glad to be able to keep it going. 

There are a few things that you should be doing to keep yourself going after you have an accident at work, and we’ve got them listed for you below.


  • Get Some Help. If the accident was on the road in a company car and it wasn’t your fault, you need to get some help. It’s not unusual (but it is devastating) for people to have accidents on the road and with the right help from trucking experts, you can identify who damaged your vehicle. Getting the right help can help you to get your finances in order pretty quickly. 
  • Focus On The Injury. Next, you have to work to getting yourself back to full fitness, which means focusing on your injuries. You need to make sure that you have been taken through physiotherapy if necessary, and that if you are at home you are resting so that you can heal and get well faster.
  • Report It. Your accident on the road or in the factory needs to be reported, but not just to the management. You need to report it to your colleagues. They need to know if there is anything in particular that they could be avoiding to avoid the accident happening themselves. If the accident is road related, then they can take car and ensure that the company vehicles are all professionally checked.
  • Add It To The Book. You should always add any work-related accidents to the accident book so that it’s properly recorded according to policy. It’s an important duty and your employer has to record it in the accident book so that it’s on record. If they don’t, you can resign and claim for constructive dismissal. You should always take specialist legal advice before you do this, as you don’t want to find yourself out of a job.
  • Get Legal Advice. Your accident could see you out of a job for a while, and you should be properly recompensed when you are losing income while on the job. There is nothing wrong with taking a break and healing properly, but this could take a very long time. You want to make sure that you can still pay your bills in this time, so make sure that you take the time to call and get the ball rolling with insurance. 

There is nothing that should stop you from getting as much help as possible following an accident. Whether it’s from a job in the office or on the road, you should be safe at work, and that means knowing how to look after yourself when an accident occurs.

How To Establish Yourself As An Interior Designer

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There’s much to love about being an interior designer. It’s creative, it’s technical, it’s challenging. You’ll be taking an existing space and transforming it into something beautiful and inspiring, all within the perimeters set by the client. If you know that you’ve got a good eye for this kind of thing, then you’d love to make it your career choice. However, we’d be lying if we said that it was an easy job to find success in. It’s a cool profession, and that means that it’s in high demand. There are things you can do to increase your chances of success, however. We take a look at a few tried and tested tips below.

Know Your Target 

We can talk about interior design as a broad concept, but when it comes to establishing yourself and finding work, you’ll need to get a little more specific. There’s a big difference between designing the inside of someone’s home and designing a hotel or office space. As such, you’ll want to figure out who you’re targeting when you get your business up and running. You’re not going to grab everyone that needs design services. Pick a type of work that you like, and pursue that type of design. It’s about specializing.

Build Your Portfolio

You’re not going to walk into a career in interior design without first putting some work in. In the early days, you’ll need to spend a lot of time building your portfolio. It’s unlikely that anyone will hire you at your full asking price if you have no work to show them! You might not like to hear this, but it’s sometimes recommended that you work for a cut price, or even for free. That’ll give you the chance to get some experience under your belt. In a relatively short amount of time, you could have a decent portfolio that showcases your outstanding work. 

Get Marketing

As we said earlier, competition for interior design jobs can be tough. If you’re going to enter a cool profession, then that’s something that you’ll just have to accept! As such, you’ll need to find ways to stand out from the crowd. Developing a signature style will help, but a huge chunk of the task will be simply getting your work in front of an audience. For this, you’ll need to engage in marketing campaigns that are specifically tailored for interior designers, so get more details at, and begin your campaign. The more people you’re able to reach, the better the odds of you finding long-term success will be. It’s also important to remember that your social media channels will play a role in your success too — be sure to have a presence on the more visual websites, such as Instagram and Pinterest. 

Get the Look 

Finally, you’ll want to get the look of an interior designer. Your appearance will play an important role in how you’re viewed. A well-dressed, presentable interior designer will be taken more seriously than one that doesn’t look the part.

5 Essential Components in Every Productive Workplace

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When you run your own business, time is money. And you can only hope to be profitable if you squeeze the potential out of every single minute your doors are open. That’s why you’ve worked hard to assemble an all-star team of smart, dynamic, imaginative and highly motivated employees. But even the best of us can find that our productivity flags when we have to work in an environment that’s not conducive to productivity. Whatever the nature of your startup, your workspace plays a vital role in getting the best out of your team all day, every day.

With that in mind, here are some essential productivity-boosting components that you’ll find in all optimal workplaces…

Natural light

Harvard Business Review calls natural light “the ultimate office perk” and there’s no denying the effect it can have both on productivity and employee morale. When we have access to natural light it affects our mood much more positively than yellow or fluorescent artificial light. What’s more, natural light means a view. And when we can see trees, grass and plants it helps us to feel calmer, more focused and happier making us more productive. 

Healthy food

You wouldn’t expect your car to run on cooking fat. You wouldn’t try and charge your phone by leaving it in direct sunlight. Yet too many of us think that we can get the best out of our employees by putting the wrong fuel in their bodies. 

So many workplace vending machines are chock full of high-calorie, low-nutrient processed foods. Serve your employees something fresh and loaded with nutrients. Think “more plants, less of everything else” and you can’t go far wrong. Here are some of the best foods for sustained productivity.


It’s not impossible to be consistently productive in a workplace that is dirty, cluttered and untidy, but it’s certainly challenging. Thus, any steps you take to make your workplace easier to clean is a bonus. From equipping employees with desk tidies to laying down easy to clean epoxy floor coatings and getting your AC unit serviced regularly, it’s up to you to sustain a clean and tidy working environment.

Cleanliness not only helps the mind to stay focused, it also reduces the chance of employee absenteeism due to the illnesses that can develop in unclean working environments. 

Efficient storage

When employees struggle to gain access to the equipment they need it can slow them down significantly. We’ve all known that mad dash from office to cupboard to the boss’ office just to try and find a single ball point pen that works. Invest in efficient storage solutions and make sure everything is clearly labelled so that employees always have access to whatever they need to do their jobs well. 


Finally, who could forget the natural mood boosting power of plants? Plants help to bring the outdoors indoors. They oxygenate your workspace and lend not just aesthetic beauty but a feeling of peace and calm. Here are a list of some of the most effective productivity boosting plants that deserve a space in your business.

Is It Past Time You Implemented Times New Roman Into Your ECommerce Efforts?

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Every eCommerce company on the planet knows that website design and content matter. This is old news that’s appeared in nearly every piece of business advice for the past five years or more. But, while you’re distracted taking care of text alignments and describing your products in fewer words, one key aspect of design may still be falling by your wayside.

As you might be able to guess from the title we are, of course, talking about website fonts. While an outsourced design company will call you out here in seconds, your in-house efforts may be fully convinced that Comic Sans or some other outlandish ‘trendy’ font is the best thing for appealing to your millennial audience.

But guess what? Times New Roman and its straight-laced counterparts are and always have been go-to fonts for professional purposes, and implementing them on your website could be the missing key for appealing to the broadest audiences. 

If you aren’t convinced, keep reading to find out why your funky fonts might not be pulling conversions the way you expect. 

Customers are struggling to understand your products

Some fonts are just outright impossible to understand. That bubbly typeface may look the part, but remember that design is predominantly about conveying information. If people are clicking off your site in seconds or failing to convert despite initial interest, there’s a significant risk that they don’t understand your font, and thus your products. By instead turning to a more traditional font option, you can guarantee that everyone who comes to your site can read the product descriptions you took so long perfecting

You’re falling foul of compliance

Surprising as it may seem, difficult to read fonts could also leave your site short of compliance. That’s because ADA site compliance dictates that every website is accessible, even to individuals with sight issues. Ultimately, alt-text and even audio descriptions are key here, but font plays a part. If you don’t use readable fonts that everyone can grasp, you aren’t an inclusive provider. As well as limiting your audience, this could see you facing legal action if a court deems it as discrimination. 

You’re struggling to maintain professionalism

There are a whole host of reasons why companies struggle to reach the levels of professionalism they’re aiming towards, but believe us when we say that a ‘fun’ website font can most definitely be one of them. After all, how can customers take you seriously when you’re using comic typefaces or bubbly text choices? As much as you think it looks ‘cool,’ there’s more chance that these additions make your site look like a five-year-old designed it. By comparison, straightforward fonts like Times New Roman are crisp, clean-cut, and, ultimately, professional at all times.

Turning to more traditional fonts can sometimes feel like stepping away from your funky brand image, but trust us when we say that this is always a step in the right direction. It should undoubtedly see business soaring in a way that it merely hasn’t until now.