The Importance Of Safety Flooring

Collaborative post – may contain affiliate links

Safety flooring is primarily used to prevent slips, trips and falls. These kinds of accidents are the number one cause of workplace injury, and often result in further injuries being sustained by the victim, such as scalds, whiplash or broken bones from falls from height. 

These types of accidents are not only distressing for the victim and the company responsible. They can also result in lost productivity; disruptive inspections from health and safety officers, fines and court cases; and damaging reputation issues. Many such accidents can be prevented by having professional flooring contractors install the correct type of safety flooring. 

Statistics from the Health and Safety Executive (HSE) show that slips and trips comprise over a third of all workplace injuries. Anyone within the premises is equally at risk, from employees to visitors, members of the public and contractors working in the area. At a time when health and safety are of higher importance than ever, and companies require a building decontamination service to resume operations, the last thing you need is your business being the middle of a health and safety storm.

The typical workplace insurances an employer carries will cover only part of the costs of recompensing accident victims for their injuries, so the expense of legal action resulting from such an accident can be extensive. Then, there are the costs of lost production while individuals are off sick recovering from their injuries, not to mention the damage done to the company’s reputation if such matters are reported in the press, for instance. The importance of installing commercial safety flooring in areas identified as being at risk of slips and trips cannot, therefore, be underestimated. 

What Flooring Do You Need?

The first step in determining the type of flooring that should be installed into a workplace area is to assess the possible risk. Consider all possible hazards, from damaged or uneven floors to areas such as kitchens or washrooms that are likely to be subject to spillages. Next, think about who uses that area: are some groups more vulnerable than others? In a care home, for instance, the elderly might be more at risk than their carers. Assess the flooring currently in place and whether this sufficiently mitigates possible slips, trips or falls. You may need to consider installing specialist safety flooring in new areas, for instance; or replacing worn or damaged vinyl safety flooring in others.

An Overview Of How Commercial Safety Flooring Works

Regulations and standards are in place to specify the types of safety flooring that must be installed in areas used by staff and the public where risks include spillages and surface wetness. The term used to classify and measure the conformity of safety flooring to these standards is ‘slip resistance’. This refers to the surface’s ability to increase the level of friction between the floor and the foot, and is achieved by the inclusion of safety particles and aggregates within the floor’s composition. 

When water, for example, is spilled onto a floor, this creates a ‘squeeze film’ between the foot and floor. On a smooth, non-porous surface, this increases slip risks considerably. The inclusion of the particles, though, creates enough of an uneven surface between the two to break up the squeeze film and allows a firmer contact between foot and floor covering, therefore, helping to prevent slips. 

Safety flooring is a complex area and you need guidance from an expert supplier in choosing the right product for your environment.

Common SEO Mistakes You Need To Avoid

Collaborative post – may contain affiliate links

It does not matter what sort of business you run today – whether it is a cake store, accountancy firm, or a vehicle repair shop – SEO matters. You need to have a dominant online presence if your business is going to stand out from the crowd. However, one of the big difficulties is that the world of SEO is changing all of the time. Nothing ever remains stagnant. With that in mind, keep on reading to find out more about the common SEO mistakes you need to avoid.

Prioritizing quantity over quality – This is one of the biggest mistakes that people make, especially when it comes to link building. It is definitely not a case of the more, the merrier. You need to ensure that all of the links that point to your website come from quality websites. If you run a health food store and you have links pointing to your website from a divorce solicitor’s site, it is not going to do your business any favors because the relevancy is simply not there! Quality should always be the name of the game.

Trying to master SEO without the experience – A lot of businesses try to handle SEO in-house because they feel that this is going to be cheaper. However, if you do not have the required experience, this can end up costing you a lot more money in the long run because you do not get the results that you should from your campaign. This shows why it is vital to hire an expert that has the necessary experience in the industry. You can click here for more information about this and the different sort of services an experienced SEO firm can provide you with.

Unnatural use of keywords – Using keywords should never be at a cost of the quality of your work. Let’s say you want to incorporate the keyword “clothing store New York City” into your work. This phrase does not make grammatical sense, does it? Therefore, stuffing it into your content is going to be obvious and it is going to compromise the quality of your work. This could end up hurting your rating, rather than enhancing it. Instead, add a stop word, i.e. “clothing store in New York City” to make sure that your content is grammatically correct.

Thinking SEO is a one-time thing – SEO is something that needs to be addressed on a daily basis. You cannot address it once at your business and then forget about it. You need to be working on it all of the time if you are to get the results you hope for. This is especially when you consider that new trends are cropping up all of the time. 

So there you have it: some of the common SEO mistakes that people need to avoid. If you have noticed any of the errors that have been mentioned above, there is no need to panic, yet there is a need to make some changes. Use the advice that has been provided so that you can put your business onto the right track!

Protecting Your Business Bubble: Could You Be Doing More?

Collaborative post – may contain affiliate links

In some cases, it’s not possible to avoid disasters in business, but often, there are steps you can take to protect your company and minimize risks. In this guide, we’ll take a look at some strategies you can employ to shield your business and reduce the risk of unexpected incidents or threats. 

Securing physical premises

If you own a store, a restaurant or a bar, or you rent a warehouse that is full of stock or an office packed to the rafters with technological gadgets and gizmos, it’s essential to ensure your premises are secure. Commercial properties can be enticing prospects for thieves looking to seize items with high street value. Consider investing in security measures and deterrents, such as alarm systems, outdoor lighting and CCTV, or hire a security firm if your premises contain expensive or sought-after products. In addition to investing in robust security measures, it’s also essential to ensure that you have insurance. If your store is broken into, and stock is taken, for example, you should be able to make a claim. 

Strengthening cybersecurity

Cybercrime is one of the most significant threats to businesses today. It is often assumed that it’s only large corporations that are on the radar of cybercriminals, but small businesses are also a target. If you don’t already have rigorous policies and watertight plans in place to prevent security breaches, now is the time to investigate measures you could take to protect your business and your customers. Many companies store personal data, and breaches can contribute to lost revenues through downtime and a loss of consumer confidence. If you don’t have an IT department, it’s worth considering working with an agency that offers consulting, IT support and data security and disaster recovery services. Having access to expert advice will provide you with peace of mind and ensure your networks, systems and devices are secure. It’s also beneficial to provide staff training to help employees spot the signs of scams and to ensure they understand policies related to network security, working from home and using personal devices.

Protecting your reputation

Did you know that over 80% of people now check reviews and ratings before buying products or choosing service providers? In an age where online feedback can make or break you, it’s vital to be proactive when it comes to protecting and improving your reputation. Prioritize customer service, reward loyalty, make sure you deliver on the promises you make and try and set your business apart from others. Connect with customers through social media and personalized emails and showcase the human side of your brand. Supporting good causes and initiatives that are relevant to your business is an excellent way to give back and to enhance brand image. It’s also important to look after your employees, to be honest and open with customers and to address complaints or negative feedback promptly.

Business owners will always face challenges, but disasters are not always inevitable. Protecting your business bubble can help to save money, enhance your reputation and increase your chances of survival if an unexpected obstacle or incident threatens your future.

5 Popular Packaging Materials For Ultra-Durable Transportation

The importance of good packaging material cannot be overruled in any business. Regardless of the purpose, choosing a packaging material is necessary for a myriad of reasons. For example, good material protects the products from harmful environmental degraders and keeps it fresh and in good shape for the consumer to use.

Besides, every packed product seems more captivating when it comes in appropriate packaging. For example, candies and packed snacks come in printed packaging which is highly lucrative to the buyers. Similarly, different products come in different packaging.

At this note, it makes sense to know the types of materials that can be used. For this reason, we’ve compiled a list of the most popular packaging materials used in the industries for transporting products.

1. Plastic

One of the most popular and widely used packing materials in a plethora of industries is plastic. Its high resistance to loading and extensive durability are amongst the leading reasons for its widespread use. Besides, plastic can also be easily molded into different shapes and sizes as per the requirement, making it one of the most economical materials as well. Some of the industries that regularly make use of plastic packaging include food and beverages, chemical and textile industries, and many more. Plastic could be seen around wrapping almost every product, either at the exterior or in direct contact with the product. For example, clear plastic bottles are used for packing soft drinks and other beverages. And the primary reason for this is to improve the visual appeal of the product. Likewise, most of the electronics come wrapped in bubble wraps or plastic sheets for additional protection against moisture and transitional bumps.

2. Tin

Another common material for packing products is tin. You must have seen it being used for packing soft drinks and hot and cold beverages. Bears, coca-cola, and other beverages could be easily found packed in tin cans. Apart from this, ready-to-eat meals are also quite popularly packed in tin cans. The widespread popularity of this material is because of its high resistance to allergens and atmospheric contamination. Besides, high-pressure packaging is also highly supported by this material. This is also the reason why most of the ready-to-consume packed food items come in tin packaging.

3. Corrugated Paper

Plastic and tin are both responsible for environmental pollution to a large extent. According to a study, if all of the plastic waste is to be mounted, the pile would rise as high as ten times the height of Mount Everest. Strange! Isn’t it? To replace some of these issues and offer a more environmentally friendly solution, the paper is now being widely used as packaging material. And surprisingly, the paper is also highly durable, or at least is comparable to plastic to some extent. For example, Gaylord boxes, which are made out of corrugated cardboard sheets, are strong enough to bear hundreds of kilos of load in one go. Experts at TheGaylordBoxExchange.com explain that boxes made out of corrugated cardboard do not pollute the environment. Additionally, these paper boxes can be reused several times before they can be discarded.

4. Glass

Though not as popular as plastic or paper, glass is still used for packing around one-third of the total FMCG products. The reason why glass is preferred for packing these products is its high resilience to chemical disturbances. In other words, glass is chemically inert and does not change the chemical properties of the products packed within. High chemical resistance also makes it highly suitable for packing medicines and laboratory chemicals. The only problem with glass is its fragile nature, which is also the reason they need to be handled with extra caution.

5. Wood

Last but not least, wood is also one of the widely used packing materials. It is highly durable, environmentally friendly, and is also sourced naturally. Moreover, wooden packages can be reused several times before needing major repairs. However, wood is mostly used only where protection against bumps and accidental hits is needed. For example, when moving bulky furniture from one place to another, wooden boxes are usually used to brace the furniture together and keep them safe from breaking during the transit.

There are many other packing materials such as fiberglass, felts, and even cloth bags which are now gaining traction in the market, rapidly. However, these materials would still be the leaders, mostly because of their economic feasibility and high durability. That being said, the industry insiders believe that there are still more innovations to appear in the field of packaging materials. And surprisingly, these innovations are to be witnessed in both the existing and new technologies. Only time will tell, what the future holds for industries and what new materials would come up.

Taking Your Business Forward Means You Need More Help!

Collaborative post – may contain affiliate links

If you are looking at taking your business forward on the market, then it’s important to understand that you’re going to need some help. It’s not possible to do everything on your own, and when you are taking those next steps for the company, you’re likely going to need more help than you’ve got right now. Seeing as that’s the case, you might be wondering exactly what kind of support you’re going to need, and that’s what we’re going to be looking at in this article. Keep reading if you want to find out more.

Marketing

The first thing that you’re going to need is marketing help because you need to advertise to more people. If you have a small department right now, it might be best to expand this by a few people just to get some new ideas in the mix. You don’t want to be using the same things that you’ve been using up to this point. We know that they have worked in the past, but they might not continue to do so as people can always get bored and don’t stay interested in the same thing for very long. That’s why you need something new and exciting to keep your business moving forward, which is where fresh eyes come in.

Think about all the different tactics that you could be using to engage with your audience. There are the traditional methods such as through TV, handing out flyers and leaflets, as well as online methods such as social media and using your website. Make the most of everything on offer and find someone who knows what they’re doing to pilot this.

Accounting

Something else that you’re going to need help with is accounting. Now, finances can be hard at the best of times, but when you’re moving your business forward, you’re likely going to be expanding, meaning that things are only going to get more complicated. So, instead of trying to handle it all yourself, you’re going to need to hire someone who knows what they are doing, has knowledge of things like enterprise accounting software, and won’t let things slip through the cracks. You never know, they might even be able to give you some advice about what you can do to save money in certain areas!

Human Resources

Finally, you need a human resources team, and if you don’t have one right now, either get one quickly or outsource this need. These professionals are there to keep you on the right side of the law when it comes to your employees and handle any disputes that you might be having or could have in the future. It is essential that your business has this help because you don’t want to be on the wrong side of a lawsuit for wrongful termination or something along these lines.

We hope that you have found this article helpful, and now understand that taking your business forward means you need more help, and what exactly this help is. Good luck, and hopefully you get yourself sorted quickly!

5 Ways to Promote Your Small Business to Reach New Customers

Collaborative post – may contain affiliate links

As a small business owner, you must set both long and short-term goals to help you develop a thriving business. One of your most important goals is to reach for more customers. Why? This is because a growing network of clientele means more business opportunities and higher returns thus giving your brand the chance to grow. Here are five ways you can expand your customer base:

1. Create a Free Google My Business Account

Many businesses – large and small – usually set up Google My Business accounts because it’s free and when used properly, can be a very powerful marketing tool. Another advantage is that by setting up an account, your business will be easily discoverable even if you operate in a physical store/business location. This is because prospective customers are more likely to search for information related to your business online. Plus, you will see a boost in your business’s credibility. A study found that businesses with accurate information such as its opening hours, website links and reviews on Google are twice as likely to be seen as trustworthy to potential customers. 

2. Direct Mail Marketing

When you hear direct mail marketing, you are more likely to think along the lines of ‘outdated’ and ‘junk mail’. But direct mail is more than just a form of unsolicited advertising, it’s still an effective way to reach out to new clients and statistics support this claim. Direct mailing accounts for the largest portion of advertising spending ($38.5 billion) in the United States. Including your potential customer’s name can increase opening rates by 135% and 39% of consumers try out a business for the first time because of direct mail. Successful advertising agencies design various direct advertising packages and advertising costs for businesses looking to reach out to new shoppers and direct mail advertising is an example of this. Perhaps it’s time to re-think your stance of direct mail marketing.

3. Have a Business Website

Having a regularly updated website will help you stay one step ahead of your competitors. You will have easier access to new customers through the widening of your business’s radius thereby expanding your market, response rates and feedback between you and your clients will be more effective as having a website allows two-way communication to take place. 

4. Social Media Marketing

Social media marketing involves using social networking sites to connect with your audience to build your brand, drive sales and increase your business’s website traffic. Many social media platforms come with analytical tools that provide you with insights such as audience demographics, peak periods, number of post views and clicks to guide you on how to plan a strategic, correctly targeted advertising campaign. 

5. Word of Mouth Marketing

Word of Mouth (WOM) marketing is still relevant because people are more likely to make purchases based on the recommendations of their close friends and family. If you are dedicated to building relationships with your clients, you will more likely see boosts in your WOM marketing tactic. Plus, WOM works for small businesses with tight advertising budgets.

These are some of the ways through which you can promote and grow your small business into a successful and profitable venture. No matter what service you provide, ensure that all your goals should have your customers – old, new or potential – are at the forefront.

Do You Want To Take Your Medical Practice To The Next Level? Here’s What To Do

Collaborative post – may contain affiliate links

If you run your own medical practice or business, change and growth can be a little challenging. You often seem to be stuck in a specific discipline, rather than gaining the ability to branch out across the entire sector, and this can stop you from getting the traction to be able to grow.

Fortunately, taking your medical business to new heights does not have to be as difficult and time-consuming as you think. Some groundbreaking concepts might just be the uplift you need to start seeing some meaningful results. 

So, if you want to learn more about what you can do to take your medical business to dizzying new heights, keep reading.

Create an online presence

Because the average consumer spends an ever-increasing amount of time online, failure to take advantage of this by promoting your business on the internet and being visible on social media would be an immense mistake and put you on the backburner when compared to your competitors in the industry.  If you are not particularly internet savvy, hire the services of a web designer to do the hard work for you. 

Your website needs to be clean, simple, and professional, and your patients should be able to find all the information that they need quickly and easily.  A good piece of advice and a way of helping your site rank highly in search engines is to have a blog on your website. Here, it could have handy tips related to your field, industry news, and helpful advice. This will also help to establish you as an authority figure in your sector.

Outsource

Obviously, there are certain aspects you can’t outsource, such as patient care, but there are plenty that you can, such as your medical billing for laboratories and human resources.  By doing this, it takes the pressure off you to do everything, and leaves these jobs to people who specialize in them. While they are doing these, you can focus on providing top-notch patient care and growing your medical practice even further.

Consider your staffing

While it can be tempting to cut corners when it comes to staffing to reduce costs, this is one area where it is pretty important to splurge rather than save. It really is quite simple; if you do not have enough qualified staff, you cannot offer a full range of services. If you cannot provide the services, your patients and clients will go to your competition. 

First of all, look at the staff you already have in place. They know you, and they know the practice, so making sure they are qualified and fully trained is the most cost effective way of ensuring you have the right staff for the jobs. Then, look at advertising for new staff, paying heed to your recruitment process and making it fair and simple, so you can be sure to choose the right candidates.

Taking your medical practice to the next level need not be as scary and challenging as it sounds. Put these tips into motion and see where they take you.

3 Personal Traits to Develop When Planning a Big Career Move

Collaborative post – may contain affiliate links

There are all sorts of different careers out there you could choose to pursue, and it’s now arguably more of a possibility than it’s ever been before for the average person to make a big career move, if they feel properly motivated.

But whether you are thinking about becoming an entrepreneur and want to start a tax business or something similar, or whether you are comfortable with the industry that you currently work within, but want to take a major step up and change employers at the same time, there are some useful things to keep in mind.

Perhaps first and foremost, the personal traits you nurture and develop can have a big impact on the success of any major career move.

Here’s a look at some of the personality traits you’ll want to develop.

Work to optimize your physical and mental energy levels

First things first; you need to work to optimize your physical and mental energy levels as much as possible. This is a good general rule that always applies, but it certainly applies when you are trying to make a major move in your career and need to be even more dynamic than usual.

Many ambitious people often put themselves in an unfortunate bind, by burning themselves out, working around the clock, sleeping too little, and not getting adequate nutrition. On the surface it may seem that these are all just the natural sacrifices that need to be made for success, but the reality is that living in this way will undermine your effectiveness and quality of life, across the board.

Get your routine as organized and simplified as possible

If you’re going to change industries, start a new business, or make a concerted effort to rise within the hierarchy of your current company, one of the most certain reliable facts is that you need to be highly efficient, and structured.

Part of this will naturally involve having to simplify the flow of your everyday work life, so that you can dedicate the majority of your time, energy, and attention to the priority areas which will have the greatest overall impact.

You also need to ensure that you are highly organized and on top of your various tasks and projects.

So, do an audit of the routine and structure of your everyday working life, and adjust as required.

Develop your ability to remain calm and focused under pressure

Stress, pressure, and uncertainty are all bound to develop whenever you are venturing out into the unknown, or are otherwise “putting yourself out there” in a conspicuous way.

The ability to remain calm and focused under pressure is of vital importance, as it will not only directly influence your performance, but also the impression you make on those around you. Being able to remain calm also reduces the stress that you experience, directly – meaning it will make you more resilient.

So, consider making changes to your diet, getting more sleep, taking up a regular yoga practice, and any number of other things that might make a significant difference in your ability to remain cool under pressure.

Outgrown Your Business Premises? Here’s What To Do Next

Collaborative post – may contain affiliate links

Are you one of the fortunate ones that have seen a boom in business in 2020? Maybe the COVID-19 pandemic hasn’t affected your business in any negative way. Maybe you have been one of the businesses that have been able to – or has had no choice – adapt by switching up their manufacturing process and producing something new to help with the fight against the virus. This is how many manufacturing businesses stayed afloat during the height of the pandemic, buy turning their hand to making PPE or ventilators.

Whatever the reason for your growth, if you are have outgrown your existing business premises, here are some things that you need to take into consideration.

Are there any production processes that can be done off-site?

Have a look at your production process and see if any of it can be outsourced to a third party and done off-site. While having something such as Plasma Spraying done elsewhere will obviously cost you, it will be a lot less expensive than moving premises or extending. It also gives you the chance to focus on other aspects of your process. 

Sometimes moving to a whole new site is necessary or can be the cheapest option, but it can also be a huge upheaval. You have to look for somewhere new that is big enough, that is suitable and in the right location, and finding something that does all of those and is within your budget can be a challenge. If this is the case, why not look at expanding your existing premises? Of course, there are other things that need to be thought about – can your business cope with the disruption that an extension and building work can bring? Is the cost of the work going to weigh up positively in the long term against the cost of moving?

Is the location suitable?

For this point, we are going to assume that you have made the decision to move rather than outsource or expand. One of the most important things to think about when moving is the location. 

Location is important for many businesses. It may be that you need to be highly visible., so need to be right next to a busy highway or in the center of a major city. Maybe you don’t, and you can take advantage of more space and lower rates on an out of town space. However, consider whether potential customers, vendors, and deliveries/pickups can get to you easily – access via major transport routes is a necessity. Also, consider your existing staff. If you are thinking of moving, you need to think about whether it is still in reasonable traveling distance for them and if they can access the site easily via public transport if necessary. If you don’t think about this, you could find yourself hit with the additional costs of hiring a new workforce and training them all up.

Making the decision to expand or move can be an exciting one –  it usually means business is going well and that’s a great thing. However, weigh up the pros and cons of all options before settling on something.

When Is It Time To Be The Boss?

Collaborative post – may contain affiliate links

The dream? The dream is to be the boss of a successful and fulfilling company that makes money and doesn’t have to worry about pleasing or appeasing others. 

The reality might be different. As an employee, you’re always working for somebody else and improving their bottom line, no matter how high up the ladder you climb. Of course, you want to make a move, but you don’t know when or how.

The latter is something you’ll learn in the future. Firstly, you must recognize the time to strike. Here are four signs that you are ready to be a boss.

You’ve Had A Taste And Want More

There’s no doubt that certain jobs are full of freedom and independence. Whether you get to decide your work schedule or don’t have a boss breathing down your neck, you’ll love the fact that you’re quasi in charge. Sure, marketing jobs may require you to report to a line manager now and then, yet mostly, you get to ride around in your car with a slogan on the side and the open road as your office. If you love these aspects of your current position, it highlights your desire to push for the career traits that you only find in management roles.

Climbing The Ladder Isn’t Satisfying

Previously, you loved nothing more than attempting to climb the corporate ladder and reach the top of the organization. Currently, the idea isn’t as fulfilling. There’s a lot of jumping through hoops, and you’re beginning to realize that you don’t get much in return. Plus, are the extra responsibilities and pay bump worth the hours you have to put in once you get promoted? According to the statistics, the answer is a firm no. Around 43% of the workforce is freelance or self-employed because they don’t subscribe to the traditional methods of working. The gig economy means you can be a leader.

You Adopt A Work Persona

In the office, it’s not rare for people to have a work persona. This is a character that you play because it helps you to be successful. It has nothing to do with who you are, yet it’s what employers and peers want to see, so you do it regardless. Unfortunately, not only is pretending to be somebody else stressful, but it’s also unproductive. As a boss, you can be who you want to be, and accept your workers for who they are, as you set the tone.

The Itch Can’t Be Scratched

You’ve tried to remove the thought from your mind, yet it won’t go away. You’re not alone as more than 60% of Americans want to own a business at some point in their careers. And, lots of them are realizing their dreams as they move out of corporate America and into the self-employment arena. Please don’t push your feelings down and keep them bottled up. If you experience an emotion strongly, you must listen to it.

Otherwise, you’ll miss the opportunity to do something fulfilling. Isn’t that scary?