Moving Your Business from One Place to Another

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If you’re operating a business on a brick and mortar basis, you’re going to have to put a whole lot of focus on making sure your business can grow and expand. Increasing competition from the realm of Ecommerce means that you’re going to have to be increasingly savvy with your decision making and sometimes that means having to shift your company from one place to another more lucrative spot that holds more potential for increased sales. This, of course, can be a difficult process. But here are a few areas you might want to focus on, as well as some tips and tricks to make it easier and a greater success!

Consider Location

Location is often the main reason for people moving their small business. When you first start out your journey, you probably have a limited budget and consequently are likely to have your business in a low cost spot that potentially has limited footfall. But by now, you should be well aware that footfall can have a huge impact on your profits. A higher passing footfall means giving your brand greater exposure to the public. The more people who pass by generally means there will be more people passing through your doors, purchasing goods, and generating profit.

Consider Size

Another reason you might be considering a move is because your business is expanding, you’re taking on more staff, and you’re going to need more room to house everyone. Always consider getting somewhere slightly bigger than you need. Your small five-person size property simply isn’t going to cut it after a few months or years. Give yourself room to expand even further, as this will reduce the number of times you have to move.

Making Moving Simple

Have a Cross Over Period 

It’s sensible to have a cross over period for the move. You don’t want to have to move the entire store or office in a single day. Reduce pressure by having a week or even a month when you have your current commercial property, as well as access to your new one. This will allow you to take a gradual and phased approach.

Hire a Van

So many small business owners think they can move their entire business in their own car. But there’s often furniture and pieces of equipment that would have to be stacked in a car in a dangerous way to get it from A to B. So, use van hire that will give you a vehicle big enough for the job.

Consider Employees

Before moving your company, consider how this will impact employees. Some will already be commuting a long distance to get to work and may not be able to travel any further if you happen to move further away from their home. Weigh up the pros and cons of recruitment and decide whether you’d rather maintain the employees you have.

These are just a few areas you should take into consideration when it comes to moving your small business. Take them seriously and everything should go pretty smoothly!

Grow Your Business Without Stretching Yourself Thinly

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When it comes to business and working for ourselves, the aim of the game is to grow and make it a thriving success. You are finally doing something that you feel passionate about, and that you are making money from with a flexible working and home life approach. However, the problem you may have is stretching yourself too thinly. There are a lot of plates to spin and sometimes too much to think about. With that in mind, here are some of the ways that you can grow your business without losing your mind.

Outsourcing where needed 

One of the biggest temptations that all business owners will have when it comes to their business is to manage and complete everything themselves. If you want a job done properly, you may as well do it, right? Wrong! This is where you end up not doing things to the best of your ability. Outsourcing can be a real asset to your business, and there are many avenues you can choose, depending on your strengths and weaknesses. Companies like Simplified can offer things such as IT services, websites you find online will give you access to freelancers who can take on roles such as website development or social media management. Work out where your time is best focused, and then consider outsourcing the other elements. 

Working on your time management 

You might need to take some time out to figure out some of the best processes that work for you when it comes to time management. As a business owner, even if you do outsource certain aspects of your workload, you will still need to manage your time and prioritize the things that need to be done quickly. This is when looking into different time management options can help you to succeed in this. There could be many different things you could consider and try that work for you. 

Analyzing your business regularly 

Each week or month, depending on the type of business you have, it will be worth it to sit down and analyze the results. This might be the amount of sales, and the popular times in which they were made. What brought those customers to your business? Was it a deal or an advert? Then look at other things such as website analytics, the demographics of your customers. These things can help you to make better decisions about things moving forward. 

Making allowances 

Finally, even though you may be a business working from home, it is also important for you to make some allowances. This could be anything from having a storage unit for your stock, a dedicated office in your home to help you work better, or even getting to the stage where you lease an office or shop and hire staff. These are exciting prospects and could definitely be a great way to help you move the business forward without stretching yourself and could help you to be more successful moving forward. 

Let’s hope these options have given you something to think about within your business.

Growing Your Business – Considerations You Should Make

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We live in an exciting age – we can grow out little homes business incredibly fast now. We have the ability to grow our customer base exponentially with the use of social media, newsletters, online advertisements, and of course, personal engagement. How do you go from one person behind a computer to a team? Once you are ready to take that step, you can visit us at prim-software.com to help you figure it out. 

But, how can you make changes in order to give yourself the best shot at growing?

Targeting

Many businesses will choose between targeting the market as a whole or target customers. You, however, will do both. While it is always prudent to know who your audience is in terms of:

  • Age
  • Location
  • Gender 
  • Income bracket
  • And how they access your point of sale (online)

You should always remember that there are more people you can turn into customers. It isn’t very often that a product will have a single demographic. So, consider this a challenge. Who else could use your products, and how will you market to them? Once you have an idea of who they are, you will be able to pin down the best medium to advertise to them in. 

Products

Your minimum viable product is going to be your workhorse. People purchase it, the sales continue to pour in, and the margins are pretty good. However, in order to really start making more sales, you are going to have to offer more products – eventually. So, think about what would complement your current offering. People like choice (but not too much choice because of that paradox of choice situation) and more than 2 or 3 options are usually better. 

The easiest way to work out what else you should be offering is simply by asking your current customers what they would like to see. You are trying to satisfy those who buy from you now and expand to those who don’t. 

Once you think you have something, ask again. You always need to focus on supply and demand. If your customers are demanding a new product, then work out how to make that happen. 

Sell, Again

If your customers have experienced excellent customer service from you, purchased with ease, had minimal complications and generally a good experience, they are much more likely to come back and buy again. You have all the information you need at your fingertips already. Where did they visit from? Twitter? Facebook? How long did they spend, and was what they purchased on offer? 

Identify a group of customers who have roughly the same pattern and create a mailout. In the mailing, put in items slightly different from what they purchased – and if you have the scope, provide a discount code too. 

Growth isn’t always a fast process, it takes dedication, some time investment, and research into who your current buyers are. But, once you use the analytics you have to their fullest, you can maximize your sales and performance of critical products.

Onwards and Upwards

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You’re going great, your business is ticking along nicely and you’re feeling relaxed and in control of your life. Should you take your foot off the gas? Absolutely not, it’s at this point you’re in the perfect position to take time out and think about where you’re business is going next.

If you’re hitting your targets month on month then consider upping those targets. Yes, you want them to be realistic but without challenging yourself you’ll never fully realize what it is you’re capable of or how much more you’re capable or earning. 

In this article we take a look at some key ways you can drive your business forward and find some inspiration to take your company to the next level.

Reach Out to Customers

You might not see the immediate need to talk to your customer base but re-connecting and finding an opportunity to get your brand into their inbox is never a wasted opportunity.

Start by thinking about something like a customer survey. What useful questions could you ask a customer that would make them feel listened to and help you to make some of those little changes that enhances your customers’ experience of dealing with your site?

Send out a survey with specific, actionable questions being aware at what time you’re sending and how long it takes to complete. You know your customers well enough by now and if the majority are office work-based women, aged between 20 to 35, you’ll realize that first thing on a Monday is not a great time when everyone catches up on emails and begins planning for the week ahead.

Revamp Your Site

As your business grows so your website needs to grow with it and if you want to stay fresh and relevant then think about how you might up your game in terms of your site. Talk to a web design agency about what changes might enhance your customer’s experience but also adding some more engaging visual elements as well.

Don’t be afraid to be bold with any changes, now’s the time to make these kinds of decisions, particularly if you know that they’re a sound investment for the long term success of your business.

Your business can stand up to being challenged and being given the chance to grow. Giving yourself the opportunity to find new and better ways to talk to and attract customers is something every business should take part in regularly but when things are going well, you have the luxury of being able to do it with relatively little pressure.

Run through your website from a customer perspective and experience what it’s like to find information, make inquiries and purchase your goods or services from start to finish. Be honest about your experience and make those little tweaks that will have your customers coming back for more. Grow your business, grow your profits and see just what you’re capable of as you take your company up to the next level.

3 Attractive Qualities That Will Bring The Best Employees

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Are you keen to make your business the best it can be? Well, then you need to make sure that you get the right team on staff. Build up your numbers with highly skilled workers who can take your company to the next level on the market. But how do you do this? How do you make sure that your business is seen as a worthy enterprise to the best workers who are going to be highly sought after? Well, there are a few ways to draw employees in.

Most business owners focus on pay levels as well as other similar incentives. But, you might be surprised to learn about some other company qualities that are sure to gain the interest of the best employees and candidates. Let’s look at some of these possibilities.

Tech Orientated

Yes, you may want to start to be thinking about the role that technology has to play in your company. Basically, you need to show employees that your business is prepared for the future and all the challenges that come with it. This means that you should be investing in the latest tech and software. There are a variety of reasons why you should do this. It improves productivity and ensures that your company remains efficient.

In the eyes of the employee, it also suggests that your business is future proof. No one wants to join a company that could fail within the next few years because then they’ll be right back to square one. As well as this if you have an IT support system in place, employees won’t have to worry about your tech failing, making their job more difficult. You can click here for more info about this issue and the solution you need to avoid it.

Incentives Other Than Pay

It’s important to note that there are other incentives to consider beyond the pay level you can offer employees. For instance, you might want to think about dangling the possibility of growing in their position. No employee wants to be stuck in a dead end job and if you set up the right structure this never has to be the case. Make sure you let them know that you will be investing in their future path and pushing to make sure they get the opportunities they need. This is going to lead to a higher level of job satisfaction and potentially help you avoid employee churn.

A Solid Future Plan

Finally, you need to make sure that you are showing employees that you have a solid plan for the future. Investors in your business want to know that you’re in it for the long haul. Well, employees want the same. They want to understand that you do have a five-year plan in place and strategies for growth on the market. If you show them this, they will be far more likely to sign on the dotted line. It’s important to be completely transparent with these plans and ensure that you are open to ideas and opinions of the people you hire.

6 Things You Can Outsource In Your Business

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When it comes to running your own business it can be hard to deal with your workload when it starts to grow, especially if you’re running your business alone. Whilst it may feel hard to give you responsibility to someone else, outsourcing tasks can be a great way to take your business to the next level. With that in mind, here are 6 things you can outsource within your business:

– Content and Copywriting

If you’re struggling to produce regular content for your blog and website, you can hire some to do your content and copywriting for you. Whether it’s writing product descriptions for your website or keeping your blog up to date every week, having someone write for you will take a weight off your shoulders. This is particularly for those that see the value of content marketing, but may not necessarily have the skills to produce content themselves. For more information when it comes to hiring a content writer, you can visit this site here.

– Social Media Scheduling

Another great task to outsource is social media scheduling, especially as this can take up a lot of your time. If you’re struggling to schedule social media for your business channels, hiring someone to do it for you could be a cost-effective way to ensure you’re always putting content out there. Whether you hire someone just to schedule or someone to manage your platforms for you, you will find that a lot of your time is freed up to work on other important aspects of your business.

– Graphic Design and Web Development

If you don’t have any skills when it comes to graphic design and web development, hiring someone to do them for you could be the best way to ensure your business has a professional look. Whether you hire them on a retainer basis or you use them for one-off projects, both graphic designers and web developers could be a valuable tool for your business. For more information when it comes to hiring a web developer, you can visit this site here.

– Your IT Support Services

If you’re struggling when it comes to IT, hiring an agency to help if a great idea. Whether you’re experiencing a lot of issues or you have a technical side to your business that you don’t understand, having an IT support team on call could be really beneficial. Not only will they be able to help you when any issues arise, but they’ll also be able to offer advice when it comes to running your business. For more information, you can visit Forsythes here.

– Personal Assistant Services

When it comes to running a business it can be easy to let the smaller tasks slide. Whether it’s replying to emails or keeping track of appointments, hiring a personal assistant could help free up a lot of your time. Whilst they may require a bit of training, to begin with, soon enough they will be able to keep your business on track without any assistance. What more could a busy entrepreneur want?

– Public Relations

Finally, if you’re looking to extend your business reach through the media, hiring a public relations assistant could be a great move. Whether it’s hiring them full time or asking them to assist with a particular project or campaign, a PR could help your business be seen by thousands and thousands of people.

Are you considering outsourcing certain aspects of your business? What do you have in mind? Let me know in the comments section below.

How To Save Your Business Money

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As a business grows, it can sometimes become difficult to keep track of what’s being spent and what’s coming in as there’s likely to be a variety of incomings and outgoings within the company. Saving your business money is crucial for keeping up its success so here’s how to save your money today.

Streamline Finances

Keeping track of the finances can get more difficult as a company grows. Human error can lead to invoices being lost and outgoings not being tracked. To keep this all in one place, it might be a good idea to streamline your finances into one piece of software. That way, all your accounting team can access this one platform and process all the incomings and outgoings through it. You, therefore, want a good accounting software, UK alone has many to choose from.

Be Wiser With Hiring Staff

Not every company has the funds available to hire full-time staff, so a good way of compromising with this issue is by hiring freelancers or contractors to do the work. Hiring someone full-time is a costly expense, so this is a good way of getting the skills and requirements you need but for a cheaper price. You also only have to pay for the amount of work needed.

Have Extra Budget Meetings

Budget meetings are good to keep track of the expenditures in your business. These extra budget meetings should be included whenever there’s been a growth in the company. That way, you keep track anything that simply could be cut to save money. That way, the extra funds can go towards other areas of the business.

Change To Digital Marketing

Traditional marketing and advertising, in general, has slowly started to shift out of popularity. As consumers, we spend most of our time engaging with content online for free as opposed to paying for it in the form of a magazine or newspaper. It’s also much harder to get detailed analytics through traditional advertising than it is when you do it online. There are now monitoring systems such as Google Analytics which allows you to delve deeper into your audience and who they are. You can find out everything from their geographic location, their age group and even their hobbies and interests. With this information at a business’ fingertips, they’ve got more opportunity to tailor their future content to hit their target audiences. It’s also free to use, which is a bonus.

Go Paperless

As businesses become more aware of the environmental impact that they could be causing, a lot of businesses now are going paperless. Going paperless is not only environmentally friendly but it’s also going to save the company money by cutting down on stationery costs. The less paper you use, the better and now it’s more popular to save documents digitally rather than in physical form. This makes everything more secure, especially when you can password protect documents.

It can be easy to save your business money, you just need to be conscious of where your money is being spent.

3 Ways For Online Businesses To Tackle Late Deliveries

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Customers have very high expectations when it comes to shipping. Big companies like Amazon can get products out to people the following day or even the same day in some places. You’re not going to be able to compete with that, and that’s ok, but it does mean that your customers are still going to expect quick and efficient shipping. If your products don’t arrive when you said they would, it’s likely that you’re going to lose that customer for good. Problems arise from time to time and products will arrive late for reasons that are outside of your control, but if it’s happening a lot, you’ve got a big problem on your hands. If you’re struggling to get your products out on time, here are some of the best ways to improve your shipping service.

Choose A Better Courier

A lot of smaller businesses will outsource their shipping to a third party. When you’re choosing a courier to handle your shipping, it’s important that you choose wisely. If you find that you’re getting a lot of complaints from customers about late shipping but you’re sure that you’re processing orders quickly on your end, it’s probably an issue with your courier. Often, new businesses try to cut costs by going with the cheapest company, but they’re cheap for a reason. You should ask your courier to explain why your products are arriving late and what they’re going to do about it. If you find that you’re still having problems after that, it’s time to find a new courier service, even if it costs you a bit more.

Evaluate Delivery Routes

If you aren’t outsourcing shipping and you’re handling it yourself, you’ve got nobody else to blame. There must be a reason why your products aren’t getting to customers on time and more often than not, it has to do with your delivery routes. If you don’t plan your routes effectively, your drivers are covering more distance than they need to and that leads to lateness. You can easily get around that by using telematics software to evaluate your delivery routes. It will help you to identify the most efficient route possible. That means your deliveries will get out on time and you’ll be spending less money on fuel costs as well.

Manage Expansion

So many businesses run into trouble with their deliveries because they don’t manage expansion properly. They get products out on time just fine when they’re first starting out, but as the business starts to expand, they can’t handle the increase in orders properly and that’s when they fall behind. It’s important that you manage expansion properly by creating sales projections and working out what your demand is likely to be. Then you need to increase staff levels and add more delivery routes as sales increase, so you can maintain the same level of service that you were offering before.

It only takes one late delivery to lose a customer for good, and they’re likely to tell their friends about it as well. That’s why it’s so important that you deal with delivery issues straight away before they kill your business entirely.  

Business: The Fine Line Between Success & Failure

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If you’re thinking about heading into business, you really need to understand how fine the line is with success and failure. But if you want to be on the right side of the line, you have to think about everything that’s involved with running a business. To do that is just a mammoth task, and to get every single thing right that you do is completely impossible. But what you can do, is make sure you’re making all of the decisions that will push you towards success, and steer away from the decisions that might not suit your business. We know that every business is different, and you will all be at different points with your journey down the business road. But there are a few simple things that we know you should be doing, that will ensure you’ll stay on the right side of this line always. So, take a few minutes to have a read of this article, and see if you think the tips will help you stay on the right side of the success line!

The Quality Of Your Systems Management

When you first start out as a business, you’re not really going to think about your system management, but as the years go on, it will become clear to you how much your business relies on the systems you create. From data storage, to the whole infrastructure of your IT, it’s really going to define how your business is ran. What you need to do to ensure things such as your data systems are perfect for your company, you need to check out companies such as Caslec Industries Pty Ltd to build you a network that works. You should also think about your server management, and how you manage that. Outsourcing is always the best option for this, so that you have access to around the clock support and management that you might not be able to handle. The better you manage both of these, the smoother your company is going to run.

Profit Management

Profit management is something that you’re definitely going to have to think about, because profits doesn’t mean that you’re always making money. Sometimes a lack of profit can be a real problem for your business, and knowing how to manage that is more important than being able to manage profits. When your losses come, you have to focus on three key things. Marketing, sales, and your product. All of these will need to be improved if you want to increase your profits. You’ll usually find that one area is struggling more, and focusing efforts on improving should slowly increase your profits.

Business Growth

Business growth is definitely something that you want to be experiencing, and slow growth can definitely put you the wrong side of the line. But managing growth isn’t as easy as people think, and if you really are struggling, it might be worth contacting a business analyst to come in and asses your business. They can report on all areas of your business, and perhaps guide you to what needs to be improved.

5 Things That Can Threaten Your Business Growth

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If you have embarked on a growth journey in your business it is important that you pay attention to the details and foolproof your plan, or you will face difficulties and spend all your resources and energy on putting out fires, instead of putting systems in place. Below you will find a few things that can threaten your business growth.

1. Industry Changes

No matter how good your business plan is, and how well it looks on paper, it is crucial that you test it in real conditions and the current market. If you are facing industry changes, or the priorities of your customers, your perfect business idea might fail. It is crucial that you keep an eye on your ideal client and change your approach according to their needs. Doing surveys and market research before launching can be a great way of making your plans bulletproof.

2. Competition

It is not enough to understand what your target market wants; you have to find a way to stand out from the competition and differentiate yourself in the market. You will need to identify a strong USP for your business that you can communicate through your social media and website content. After all, it is not what you sell, but the value you offer than matters to your potential clients. If you fail to research your competition, your offers will get lost in the white noise.

3. Regulations

Regulations are an important factor when it comes to carrying out any type of business. You should ensure that you are aware of the current and pending regulations, so new laws cannot put you out of business. For example, if you are planning on creating a new product, you will have to get it first approved and tested for safety in some industries, or you can be liable for any damage to the customer.

4. Reputation Damage

Many business owners make a mistake when creating a growth plan ignoring their existing customers. If you are planning on managing a rapid growth with success, it is crucial that you maintain the quality of service you are providing for your existing clients and the increase in volume doesn’t cause lower value or accuracy. When your reputation is damaged, you will not only reduce your chances of getting new clients, but your existing customers might leave you, too.

5. Unexpected Expenses

A reputational damage is often followed by financial loss, and if you don’t follow the regulations, you will even face financial penalties. Likewise, failing to deliver health and safety training, or ensuring that your vehicles and drivers are safe on the road can jeopardize your cash flow. Just imagine if one of your drivers was involved in a commercial truck accident and you had to pay compensation for the damage, how would your growth plan suffer?

There are plenty of ways you can ensure that your growth plan is not affected by things that are predictable or preventable. Take precautions and test your strategy on real life business scenarios.