At A Crossroads? Which Marketing Avenue Should You Go Down?

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Marketing is an industry that could take your career in several different directions. There are so many avenues, niches and roles within marketing, that if you tell someone that you work within marketing you’re being too generic! You will always find that there are many opportunities within the field of marketing and a career in marketing can open so many doors for your future.

Marketing is used in every single company out there. It’s the practice of putting the brand name of the company into the world in the hope of generating customers and a solid profit. The career potential is unlimited, so the only question that you should be asking yourself is where you want to place your pawn in marketing as an industry? You’ve got to start somewhere, and when there are fields like education marketing and digital marketing to choose from, you have a seemingly unlimited choice laid out for you. You can learn more about education marketing at MarketingWorks and decide whether it’s for you. You could also do some research here about digital marketing and the different roles within it. It’s not just about getting on a computer and making some pretty branding designs. It would be in your remit to push forward an entire brand strategy with the view to drumming up social media interest and getting clients and customers interested in the company and what they can do. The following categories are full of opportunities in marketing, and you should get some research done in these areas to make your decision:

  • Market Research: This is a career that encapsulates the intended target market. Before a company can market their wares, they need to understand what people want. There is no such thing as a successful product without rigorous market research. Studies, cold-calling, surveys and focus groups are all popular in market research.
  • Brand Management: If you love to spend your day on social media and learning about how to hone a company website and image, you’ll love working in brand management. This is everything to do with the brand and the name of the company that you work for and as a brand manager, you are the person in charge of the whole image of the company. You would also be responsible for the guidance of the market research.
  • Advertising: Advertising has so many different jobs within it that you would be spoilt for choice. Account managers, planners and media buyers all work under the umbrella of advertising. You’d be involved in a huge variety of tasks that involve putting the name of the company that you work for out there on all platforms and all avenues. You would also be responsible for new campaigns for marketing a new product or service to the masses.

Marketing is such a broad spectrum, but it’s all a necessity for every company out there in the world! It provides a huge number of job opportunities to those out there who want to be involved in an industry full of progression!

Important Changes To Make To Your Business

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With the end of the year drawing to a close, you need to start thinking about some important changes that you might need to make to your business to improve it. Some of these changes you need to do by law, some are just going to improve the overall running of your business. Without them you’re either going to face fines, or fall behind your competition. You should always be striving to be the best you can be, so follow the advice below to make sure you enter 2018 the right way.

New Laws

As a business owner you might feel invincible, but there are certain laws that you need to follow if you want to avoid facing some serious fines. Take Steve Jobs and Apple at the minute. Apple is being investigated for tax fraud as there are claims being made that billions of dollars worth of tax payments have been dodged by going through overseas accounts. But why would such a big wealthy company avoid paying their tax payments? Well, it’s all down to greed. The more money they can pocket the better. But as soon as they get found out they face enormous fines, as well as having to pay the dodged tax back. So, if you’re a business owner and you’re think, I might try and get a bit of extra money here and there, then stop! You will be found out eventually. There’s also new changes being made the IRS rules, if you need information on this you can find it through Corporate Direct. It is an important matter, and it does need to be addressed before the 31st of December. Getting tax right in business is so important so make sure you’re clued up about it, especially if you’re a new business.

Improvements

So, from the essential to the non essential. If you want to stay ahead of the game you need to keep things fresh. Try making some office improvements to try and boost productivity. The one thing that makes the mood drop in an office is the atmosphere. If things are too regimented it can make the working day go a little slower. Bring in fun working policies such as dress down every day. Some people like dressing smart for work, but being able to come in wearing what you want (to an extent) creates a much more relaxed atmosphere. Even something like a longer lunch hour to give your staff time to recharge will boost productivity. You need your employees to be happy in their job for your company to succeed. You also need to look at how you can do better than your competitors. Where they’re failing you can succeed. If they’re bad for customer service, use this to your advantage and thrive in this area. If they’re selling cheaper, yet better products you need to find a way to reduce your production costs and do the same. No customer is going to chose you over a cheaper, more reliable product.

Don’t Follow Your Passion, Follow The Market

Follow your passion. Follow your heart. Monetize your hobby.

Trust me, I’ve heard it all.

In an ideal world, you’d find your ideal clients and sell to them like crazy, but that’s not realistic.

I’ve learned over time that is has less to do with passion, but more about identifying what’s thriving in the market.

Now thriving isn’t a code word for trendy. It means industries that have staying power.

Just like there are very few new ideas, don’t be overly concerned with competition. The same reason why gas stations and fast food establishments purposely open locations near each other proves this point.

Each industry tends to have a giant or market leader which signifies a strong want (perceived need) in society. With so many options to choose from, positioning your idea boils down to uniqueness.

In most instances it’s your brand story, featured benefit or “patented” process.

Whatever your unique selling proposition (USP) is, it’s much wiser to bring to a visible market than an invisible one.

Take for instance coaching. I’ve been doing it for 10+ years, but it’s still not part of a thriving market. Coaching is more of a “how” than a “what” therefore I’m more focused on ideas that utilize coaching in the process, but it’s not the main offering.

Coaching is an example of being in an invisible market because every time you approach a prospective customer you’re faced with a “double sell” proposal. That means the initial sell is educating what you are selling, then you have to follow up with a secondary sell to get paid. It’s not an ideal situation to put yourself through.

Market research becomes invaluable since you want to enter an area that’s already hot. No matter how great your idea is, the uphill battle of trying to educate people about what your product/service does isn’t worth your time or investment.

We’re fortunate to live in a time where information is readily accessible at our fingertips, so take advantage of it! Don’t be discouraged about developing your idea, but before moving forward make sure there’s a clear market for it’s entrance.

There’s no need to reinvent the wheel, it’s already been created.