This Is How To Have A Successful Product

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To create and sell products successfully is far more complicated than most people think. In fact, there are many factors to consider, from the product itself to broader issues such as your marketing and customer service. Happily, you can get the scoop on the most crucial ones in our post below.

Product development, lots of it.

No idea for a product leaves the inventor’s mind fully formed. In fact, there is a great deal of value in doing detailed and focused product development that allows you to refine and better shape your offerings to the market that you want to buy them.

Research and development is crucial for a successful product

Therefore, do not shy away from formal product development before you even consider launching your business or brand. Also be sure to do thorough market research to gauge how your iterations fair on the market. Something that should help you to decide whether this version is good enough to go out there and represent your company’s brand on a permanent business.

Use the best components and processes.

Once you have a financial product agree on, it’s vital that you take the same time and care in replicating this item for your customers as you did in developing it in the first place.

Of course, this means sourcing the best quality components like the electret microphones, that are made by reputable companies and come in many different specifications. It is also crucial that you ensure the manufacturing process for your product is top notch as well, not only because if it isn’t it could cost your business additional money, but also because poor manufacture will result in a substandard product. Something that certainly won’t please customers, have them coming back for more, or enhance your brand!

Brilliant customer service.

Now, once you product units are ready to ship, you may think its almost all over, but really the whole process has only just begun. In fact, once customers start to buy your items, you will need to offer them stellar customer service both regarding the buying process, and the with the follow-up help and support you provide as well.

What this means is that not only does your website have to be easy to use and easy on the eye, but you also need to be as available for customer questions, support, and the resolution of issues as much as possible.

One way to do this is to invest in a more substantial social media presence, where you have people on hand at all time to search for comments and complaints online. They can then answer and resolve them to the customer’s satisfaction as quickly as possible.

Of course, this will provide you with a double win, because not only will that individual customer be happier, but other potential buyers will see that any faulty product is the exception and not the rule and is also promptly dealt with, you are a fantastic company to deal with as well. Something that should help you to sell even more units moving forward.

The Real Reasons Why Your Social Media Marketing Isn’t Working

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In the early days of social media, it was supposed to be a new dawn for online marketers. You could attract an audience of people interested in your industry and business – and could do so without spending a dime.

However, as we all know, the social media of today is not the same as the one we were introduced yesterday. And if you are struggling to make any headway, there are probably a few common mistakes you are making.

In this guide, we’re going to go through a few of the things you might be doing that are causing you problems, and offer simple tips that you need to start employing with social media to get yourself back on track. Read on to find out more…

No strategy

It’s amazing how many businesses think that posting randomly about irrelevant things will work in any way, shape or form. It’s vital that you have a strategy in place if you want any success. Establish what you want – is it to attract more sales, or to build a community? Then, create goals for how you might achieve that, and keep those goals in mind when you plan out a strategy. Use analytics to track your success and improve your failures – there is a science to this, so don’t expect to achieve your goals if you are firing off posts at will.

Expecting a free audience

The beauty of social media in the early days was that you could build an audience for free. Now, however, it is just like any other advertising platform in that you need actually to pay money to achieve any kind of success. Research suggests that fewer than 1 percent of your audience will see your unpaid posts, so learning how to use Facebook and Twitter ads is essential.

Failing to take advantage

What matters most to your business? Likes, shares, or cold hard cash? So many companies get sucked into the social media popularity contests, even though it delivers very much at all in the way of returns. Your best bet is to learn all about Clickfunnels and other funnel programs to set up your ads correctly, attract the right kind of people, and turn those likes and shares into visitors to your website, where you can make actual sales. It’s a lot of money to leave on the table, so ensure you have your priorities straight.

The ego trip

Are you boring your customers to death with constant posts about you and your business? We hate to break it to you but other than your mom and a few close friends, nobody cares. Instead, use Pareto’s 80:20 rule with posting. Only a fifth of your posts should be promotional in any way. The rest? Make them entertaining, educational, and helpful. Feel free to highlight the accomplishments of people in your business and industry, too.

OK, so there you have it. These common issues are visible everywhere on social media, and it shouldn’t take too much to start making a difference, stand out from the crowd, and start getting better results.