5 Ways To Give Your Small Business A Big Presence

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For a lot of small businesses, one of the most difficult things is competing against the bigger companies in your industry. A lot of people tend to trust bigger businesses, as they view them as more reputable. In order to create a similar feeling towards your company, you need to look for ways to make your business appear bigger than it is. There are a number of ways you can do this, as you will discover below.

  • Choose a prestigious address – One of the best ways to make your business appear bigger and more professional is to choose a prestigious address. This is something you can do with ease nowadays, as there are many companies that give you the opportunity to set up a virtual address. This means you can show a physical business address on your website, yet your mail will be emailed to you. This enhances convenience while also enabling you to build a great brand image and make your business appear bigger than it is. You should also make sure you have a prestigious business phone system set-up as well.
  • Pay special attention to your website – Your website says a lot about your business and your brand. If your website looks amateurish, this will make your business look unprofessional. You don’t need to spend a fortune on your website, but you do need to get it right. It should look sleek and sophisticated while representing your brand image. It also needs to load quickly, be optimised for use on all devices, and be easy to use and navigate. Plus, you should ensure your website is optimised for search engine result pages so that you can increase your presence, which will, in turn, make your business appear bigger and more reputable. After all, when you search for a business on Google, you are more likely to find one of the top results more trustworthy than a company languishing on page three, right?
  • Grow your social media presence – The importance of being active on social media cannot be ignored in the current day and age. There are many social media platforms to choose from, and it’s all about being active on the social media networks that your consumer base uses. With the exception of Facebook, which appeals to all, each social media network has a different, distinct demographic. For example, Pinterest largely appeals to females of college age. If this isn’t your target audience, you could be wasting a lot of time and effort trying to build your business up on Pinterest.
  • Use a virtual private branch exchange (PBX) – For those who are unaware, this refers to a type of telephone system that gives you the ability to switch calls between a number of lines while also allowing all members of staff to share the same, single phone system. You don’t need to spend a fortune on such a system when there are cloud-based options available, for example, those that use voice over Internet protocol (VoIP). By being able to provide a number of different extensions for your company, as well as selecting your own phone number, you will be able to make your business appear bigger and more professional.
  • Use larger invoice numbers – One easy and effective way to make your small business appear bigger is to use larger invoice numbers. If you use small invoice numbers, for example, let’s say you send an invoice with #12 at the top of it, this makes it appear like your business only opened a week or so ago. It shows that you only have a small number of customers. If this is not the sort of image you want to project, it is better to use larger numbers. For example, you could start your invoices from 1000 instead of 1, meaning you would put #1012 at the top of your invoice rather than #12.

As you can see, there are a number of different strategies you can use to make your small business appear bigger than it is. If you follow the tips that have been mentioned above, you can make your business look more established, and this will generate a greater sense of trust, which will make people feel more secure when choosing your business over others in the industry.

Plugging The Gap: Finding Funding When Your Business Is Waiting To Be Paid

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Waiting to be paid by your clients and customers can be very frustrating when you run a business. Not only does this mean that you miss out on interest from the money you’re making, but it also means that you can be left without the resource to cover the expenses that you accrue over time. Thankfully, there are several ways to overcome issues like this, making it possible for your business to plug the gap and keep operating as normal when payments are due. To give you an idea of how this works, this post will be exploring some of the best ways to secure funding in circumstances like these.

Bridging Loans

Banks understand that loans don’t always need to be long-term. In fact, bridging loans have been around for a very long time, and are designed to last as little as a week or two. This can give you all the time you need to get invoices and other bills paid by customers, while also giving you the funds required to continue working properly. A 10-day bridge loan is a good place to start, with most customers and clients paying their bills nice and quickly once you’ve sent them a reminder. Of course, though, you need to make sure that you keep the lender in the loop if you can’t make a repayment when you’re supposed to.

Invoice Finance

Invoice finance has been around for a very long time, offering businesses the chance to borrow money against the invoices they have outstanding. In some cases, this will be done as credit, though some invoice finance providers will be willing to simply buy your invoices and take them off your hands. This will mean that they have to deal with chasing up your clients, taking the risk out of your business and getting you on the right track. You may need help from a financial broker to get a service like this off the ground.

Merchant Cash Advances

This final option will only be open to those that have some sort of retail business that is able to accept money through payment terminals. Merchant cash advances enable you to start a line of credit that uses your card machines as the basis for your repayments. Once you take out a loan, the money will slowly be paid back from the transactions that go through your machine, usually at an agreed percentage rate. This option works very much like an overdraft and is widely considered to be one of the safest ways for businesses to borrow money.

With all of this in mind, you should be feeling ready to overcome the challenge of funding your business when payments from customers are overdue. This sort of issue doesn’t have to be the end of the world, but you need to make sure that you take the right steps if you’re going to find success along the way.