Collaborative post – may contain affiliate links
If business wasn’t cruel from time to time, would it be any fun? Not in our book. However, some things seem especially cruel. Take all those business websites that no-one ever visits. Those companies spent long hours – and perhaps paid good money – getting their website just right, working on content, and all the other small details of setting up a website, and then…no-one is stopping by to check it out, or, if they are, they’re not there long. So if you’re in this position, what’s the problem? We take a look at some of the common reasons why your visitor numbers are low below.
It’s All About You
Your website is going to be kind of about your business, but “your business” is not the main thing that people are looking for when they visit your site. They’re looking for themselves. What does that mean exactly? It means that if you’re making all of your content about your business, then people are going to click X. Make it about THEM – as in, what they want – and they’ll stick around. Be a company that’s like a person who asks questions rather than a person who just talks about themselves.
They Don’t Know You’re There
Sometimes businesses fundamentally misunderstand some things about the internet. They think it’s a place where people hang out, and if they’re just there, then people will stop by. But it’s not. The internet is not a public space where people will naturally drift to your corner of it. You have to lead them there. If you don’t, they’ll have no idea that you exist. It would be like trying to find an underground shop in a packed city: it’s not going to happen. As such, you need to light up your business online, and that means organic SEO marketing. If people can search and find you, they’ll stop by.
All Your Focus Is On Social Media
Social media is important for your business, and anyone who tells you differently is wrong. However, sometimes business owners take this to the extreme edge and put ALL of their focus on their social media accounts. There are companies out there who have plenty of Facebook, Twitter, and Instagram followers, but low website visitor numbers. It’s because they’re not using their social media platforms for its proper use, which is direct people to their site.
You could have the greatest web content found anywhere online…but if you’re not updating it periodically, then who’s going to come back? There’s only so often you can visit a website you like without seeing new material. So keep things fresh. Videos, blog posts, new photos will help to do this.
It’s Taking Too Long to Load
Finally, don’t forget the number one sin: taking too long to load! People these days have the attention span of a goldfish (actually, this might be generous), and won’t stick around if the pages are taking too long to load. Speed that baby up.