Building a Business Around What You Are Passionate About

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For a variety of reasons we can choose to stay within our comfort zones when it comes to our careers. We can stick to being an employee and working for someone else, even if it is something that doesn’t really appeal to us. Being good at something is safe, but really, being passionate about something and working doing something that you’re passionate about is going to give you a much better work and life balance, and give you a career that you love

In terms of business, working doing something that we love can be a risk, rather than going for something tried and tested. Were the people that created an app like Uber passionate about driving other people around, or was it just seen as a business idea that could work? Although there is success with proven business models, it is even better if you have passion for what you are doing. Without making an attempt to follow dreams and unlock your potential, will you ever feel fulfilled in your career? Although it can feel daunting, here are some things to help.

Establish your vision

The first things to do are to decide on what your vision is. It will be at the heart of your business, so you need to be clear on it. Think about what you want your business to do, where your passions are, and then the plans can go from there. 

Do your research

When you have a rough idea of what you want to do, you need to make plans to check what would be possible. Is there demand for your business, or would you be taking something already established, but just putting a twist on it? Looking out for any potential risks is important too, so you’re planning ahead and will know how best to manage them.

Think about finances

With your research you will have a good idea about what kind of costs you will be looking at. Will all you need be a small amount to get a website or app up and running, or would you be looking at more to buy equipment like a box corer, for example? Although you won’t be specific at this stage, having an idea of what you will need, and where you might get it from can help.

Create a plan

How are you going to execute your plans and the goals that you have? You aren’t going to make it a reality without a clear plan about what you are looking at and how you will get there. Having a strategic plan behind your business is a must, as well as having it be adaptable and measurable. Being able to be flexible and change things as and when you need to is important, as well as being measurable so you can motor how things are going. Having the plan be digestible is important too, so that it can be intuitive and compelling, which is going to be important when you have a team of employees.