Working Remotely? Here’s How to Get to Know Your Clients

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If you are a Millennial, you might be enjoying the lifestyle of a remote freelancer, even run a company using workers from all over the world. Being an entrepreneur requires a clear direction and a plan. If you are clear about what you want to achieve, what you offer, and who your ideal clients are, you can develop your business into something big. Below you will find a few tips on how to get to know your ideal clients.

Market Research

The first thing you will have to do before you position your brand in the marketplace is your market research. Find out what people are looking for. If you work online most of the time, you can utilize social media research and join related groups to find out what the most painful problems of your audience are. The good news is that you don’t even have to invest in industry reports; most of the data you need is freely available.

Finding Your USP

If you are working remotely, you will need to find a way to create personal connections and communicate your unique selling proposition. One of the things you should do is compare your brand and offers with the competition, so you can identify what makes you stand out. Once you are clear about this, you can create a social media strategy or a sales funnel built around your USP.

Identifying Your Ideal Client

One of the most challenging tasks you will have to complete is identifying your ideal customers. When you start a business, you might think that you have to please everyone. This is not the case. You don’t have the budget for marketing trial and error, so it is best to focus on the people who are the most likely to buy from you.

Branding

When building a brand online, your main challenge will be to get people to stop and listen. There is simply too much white noise and distraction, so your brand has to be interesting, engaging, and unique. On social media, for example, your main job is to get people to stop scrolling past your posts. Consistency is also crucial, so your prospects can recognize your brand on every platform.

Asking Qualifying Questions

If you want to stop wasting time chasing after cold or dead leads, you have to find a way to get to know your customers. Asking qualifying questions before you arrange an interview or follow them up will save you a lot of time and resources. There are some great business intelligence software solutions out there designed for remote workers, like you. Click here to visit this website to find out more about the benefits of getting to know your customers and asking the right questions.

Remote workers and companies face a lot of challenges when it comes to branding and getting to know their ideal clients. To stand out from the crowd, you will need to have a clear direction and a strong USP.

3 Tips for Millennials Who Want to Become Entrepreneurs

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Millennials get a bad rap for a number of reasons, some of them justified, others less so.

Among some of the less flattering stereotypes of millennials that exist out there, is the idea that they are entitled, undisciplined, and lack the ambition required to achieve great things in business.

Of course, there’s no reason why millennials can’t become successful entrepreneurs – and, in fact, many are spearheading the charge into the new and exciting world of web-based, location-independent work.

All the same, there are various tips that might be useful for millennials who want to become entrepreneurs, without living out some of the worst stereotypes of their generation.

Here are a few of those tips.

Aim to work smart and hard, in a balanced way – not just to work smart

One trend that commonly repeats on millennial-centered blogs and websites, regarding entrepreneurial work, is the desire to find ways to “work smart” instead of just “working hard.”

This desire to find efficient ways to get more done, in less time, with less effort, is often quite closely connected to the desire to travel the world while working remotely, and living a life of adventure. It’s in stark contradiction to the old idea of an entrepreneur as someone in a suit who never leaves the office, and who doesn’t have a personal life.

Of course, balance is important. Doing nothing but work is not likely to be fulfilling for many people, on a deeper level.

And, it’s also true that finding ways to “work smart” is important in order to maintain peak efficiency, and allow for proper work-life balance.

Don’t, however, fall into the trap of aiming to work “smart” and not work “hard” at all. Instead, aim to work smart and hard, while maintaining balance.

All entrepreneurs have to work hard if they want to be successful. If you don’t, be sure that your competitors will, anyway.

Get the basic infrastructure in place, get started as soon as you can, and stick with it

 

 

Often, people are daunted by the idea of setting out on an entrepreneurial path, and are good at procrastinating, making excuses, and drawing the process out forever.

If you actually want to become a successful entrepreneur, though, it’s important to get started as soon as you can, and to dedicate yourself to a process of iterative improvement, done consistently, over the mid and long-term.

If your business needs ATM equipment, buy it. But then, get started, and iron out the kinks as you go along.

Action builds momentum, and provides plenty of learning opportunities. And action combined with endurance can go a long way.

Become your own manager – get used to holding yourself to a schedule and routine

 

 

Associated with the general stereotype that millennials don’t like being constrained in their professional lives, is the idea that being an entrepreneur allows you to be completely intuitive and spontaneous with how you structure your time.

Realistically, though, it’s important for you to view the entrepreneur’s life as an injunction to become your own manager, and to hold yourself to a schedule and routine, and not as an excuse to do what you want, when you want.

It’s always much easier to actually achieve things when you have some order in your life.

 

 

How Do Millennials Build Communities?

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The world seems to be becoming more and more fragmented. For all that the internet has allowed people even greater access to each other, this has lead to many small groups being formed rather than one large one. It’s ironic that while many people are part of several online communities, they don’t even say hi to their neighbors.

But this doesn’t mean that millennials are necessarily bad at forming communities. In fact, the opposite is true. Interconnectivity means that millennials are perfectly capable of finding people and bonding with them whether this is a small group with a niche interest or literally millions of people around the world with a common goal.

Bringing a Building Together

We often lament the loss of local community spirit but the truth is that millennials are just as capable of meeting their neighbors as anyone else. They just tend to go about it in a different way. While saying hi to a stranger in the corridor might feel a bit odd to a millennial, joining a Facebook group for the building and getting to know people that way is quite popular.

Facebook groups for neighbors and communities are great spaces to share ideas for improving the building (as can be found here) and get to know each other better. You can also set up events and fundraise for various projects such as planters for communal areas. As people get used to seeing each other online, they are much more likely to talk to each other in person. This might seem backwards but hey, that’s the digital age for you.

Forming Social Groups

Millennials are all about forming social groups though they don’t go about it in the same way that previous generations have. For example, the local church is mostly out while fitness classes are very much in. Rather than bonding with the people immediately around them, millennials are much more likely to travel to find others who share the same interests.

Building a community this way is great as it is clearly contributing to the fitness of a whole generation. However, this kind of group only works if it gets people out of their homes and doing something active. Social media is a great platform for getting things set up, but millennials show that they still need to meet real people too.

Tackling Issues at Home

Unlike generations before them, millennials are having to deal with significant social and environmental issues. Though society may seem fragmented, the gravity of environmental and climate change is bringing more and more people together and protests around the world were lead by this generation. And it’s not just millennials. Young people are reaching out to older generations to help them tackle social issues too.

Though their communities don’t look the same as previous generations, millennials show that community spirit is still alive and well in the 21st century. Rather than having a single local community, millennials are building multiple communities for themselves on a micro and macro scale.

Millennial Entrepreneurs Beware: How to Keep Your Company’s Data Secure

Study Finds Millennials Most at Risk For Online Scams– Here’s What You Can Do About It

If you had to guess which demographics were most vulnerable to online tech-support scams, who would it be? A recent survey by tech giant Microsoft yielded some surprising results. According to security expert Juan Hardoy, Millennials and Gen Z-ers are among the most likely to fall for online scams. Researchers suggest that Millennials’ overall tech savviness may lead them to feel overly secure online, leading them to engage in riskier online behaviors than older generations.

As a millennial entrepreneur, keeping your (and your company’s) data secure is absolutely essential. What can you do to make sure your data stays secure?

  • Call in the IT experts to make sure your company is protected
  • Follow basic online best practices

Millennial entrepreneurs have a lot on their plates– managed IT services can help make sure data security doesn’t fall through the cracks.

Managed IT Services are the Easiest Way to Keep Your Information Secure

As an entrepreneur, you have to budget for products and services carefully, which typically means anything you can do yourself doesn’t make the cut. When it comes to your data security, it’s best not to take any chances.

Hiring an IT company that provides managed IT services takes the issue of security off your plate. Rather than trying your best to get it right in the limited time you have to spend on data security (because let’s face it– an entrepreneur’s schedule is jam packed), you’ll have IT experts on hand to identify potential risks before they slow you down as well as deal with any issues that may occur.

It saves time and gives you greater peace of mind– what more could you ask for?

The cybersecurity basics are the basics for a reason– these simple strategies go a long way towards keeping your data secure.

Get Back to the Cybersecurity Basics

You’ve been hearing the basics of cyber security since you were a kid learning about technology in “computer class.” There’s a reason for that– taking a few basic data security precautions can go a long way towards keeping your information secure.

In addition to bringing in IT experts, make sure you’re following these best practices:

  • Actually change your password. Unless they’re forced to, most people don’t change their passwords as often as they should. Make sure each of your passwords is strong (contains a combination of letters, numbers, and symbols) and is totally unique. That means no repeats! I know, I know… it’s a pain. But it’s worth it.
  • Back it up. Make sure all of your data is backed up regularly so that, if something were to happen to your information, you could minimize the damage done to your productivity.

Keep an eye on your devices. Your entire professional life can be accessed from your work desktop, your laptop, and even the tiny supercomputer in your pocket. Make sure all of your devices are password protected, and never leave them unattended while you’re logged in.

Don’t let online scams get in the way of your company’s growth. Follow these tips and keep your company’s data secure.

Just because Millennials and Gen-Zers are more likely to fall prey to online scams doesn’t mean you have to resign yourself to unsecured data. Millennial entrepreneurs can easily protect their data by hiring an IT company and following a few simple best practices for data security.

What do you do to keep your company’s data secure? Leave a comment and let us know!

How Do You Get People Interested In Your Church?

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Running a church in 2018 can be hard work. It’s difficult to get people interested in going to services, but that’s not necessarily because there are fewer Christians around in our present society. It’s just that the typical church service isn’t exactly geared towards the modern world. Not everybody wants to spend a chunk of their weekend sitting in a crowded room and listening to one person speak. You need to make your church more exciting than that. You need to give it some spark. Here’s how to get people interested in your church.

Digital marketing.

First of all, you need to bring your church into the modern age. And that all starts with a good digital marketing strategy. The best way to reach a large number of people in 2018 is to utilize the internet. That’s where you’ll find potential churchgoers in your area. You might even want to look into a specialist in church web design to help you design a great website. The better the content on your website, the more likely it is that your target audience will find your church’s site on search engines. Google’s algorithms rank websites based on their content.

Stay relevant.

The reason for so many modern churches failing to retain a congregation is that… well, they’re not actually “modern” at all. The world has moved forward, but most churches have been the same for decades and decades. Whilst the Bible and religious teachings might have stayed the same, that doesn’t mean the medium through which they’re taught has to stay the same. Schools have changed with the introduction of new technology and different norms in society, and your church should aim to do the same if you want to get people interested in it.

Younger people want more than the typical Sunday service. That want a chance to engage with people rather than sitting and listening to a lecture. You could start hosting youth meetings at your church; put on activities, bring food, and let everybody congregate so that they can actually talk to one another rather than listening to one person speak. That could make all the difference to keeping your church relevant. And you should also find ways to talk about the importance of Christianity in the modern world. Talk about topics and issues that matter to people in the present day (e.g. mental health, social media, and so on).

Get people involved.

The best way to get people interested in your church is to get them involved. As mentioned in a previous point, it’s hard to get people engaged with a sermon if all they’re doing is listening. You need to invite people to be a part of your church service if you want them to become a part of the congregation. You could encourage people to come up and talk about important topics that mean something to them. Religion should be bonding all of you. This is also a good opportunity to encourage people to invite their family and friends to your service; people will be more likely to come to a church service if their friends and family will be there.

Encourage people to spread the word is a great way to retain existing churchgoers and to draw in new members of the flock. Word-of-mouth marketing is the best way to advertise anything, after all. People trust the recommendations of those closest to them. You might also want to plan some big events so as to give people more of an incentive to give your church a go. If you want to get people involved then you have to give them activities that make it easier to engage with your organization.

Start a youth group.

Another great way to draw in new “young” members of the flock is to start a youth group. As we’ve discussed throughout this article, people want to feel like they’re part of a family or a group of friends when they go to church. Religion is supposed to bring people closer together, after all. One of the best ways to achieve this is to start a youth group. Young people are more likely to embrace religious teachings if they’re in a fun and relaxed environment with their peers. Playing games and going on outings is much more enticing to kids or teens than sitting through a sermon that feels like a school lesson. You’ve got to know your audience if you want to get people interested in your church. It’s just like running a business.

The 3 Best Careers For Job Satisfaction

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Salary is a big factor for a lot of people when they’re choosing their career. Obviously, they still want to do something that they find interesting but the amount of money they get paid comes first. But these days, people’s priorities are changing and the way that millennials think about their careers, in particular, is starting to change. Instead of just looking at the salary first and the job description second, a lot of people are willing to take a bit less money for a job that is more meaningful and rewarding. If that sounds like you, these are the best careers for job satisfaction.

Social Workers

People that want to give something back to the local community and help those less fortunate than themselves are well suited to a career in social work. It will be your job to go out into the community and help people from all walks of life with all sorts of different issues. Being able to make meaningful changes to improve people’s lives brings a huge amount of satisfaction. Getting into social work is fairly easy if you already have a bachelor’s degree. You’ll need to get a masters in social work but that doesn’t mean having to go back into education full-time. You can get an online msw instead. The benefit of doing it this way is that you can carry on in whatever job you’re already in and do the degree in your spare time. Once you’re qualified, you can start looking for social work positions. You should keep in mind though, social work is a very demanding job. There are a lot of rewards but you’ll have to deal with some very emotionally difficult situations and some people just can’t handle that. It’s important that you know how to switch off and not take your work home with you so if you can’t do that, you should think twice about pursuing a career in social work.

Emergency Services

The emergency services are tasked with protecting us and that’s an incredibly rewarding thing to do. Police officers, ambulance drivers and firefighters have some of the most important jobs in the world, but they’re also incredibly tough. To get in, you’ll have to pass a series of rigorous physical and written tests. But if you train hard enough, you should be able to get through. You should only consider joining the emergency services if you’re willing to put yourself in dangerous situations on a daily basis though.

Teaching

Teaching is another of the most important jobs in the world. It’s up to you to mould the next generation and make sure that they leave school with the skills they need to get by in life. Training as a teacher only takes a year if you’ve already got a degree so it’s a fairly quick career to get into. There is a heavy workload during term time but you’ll get great holidays so it all balances out.

If job satisfaction is a priority for you, these are 3 of the best career choices for you.

3 Lucrative Business Ideas For The Millennial Entrepreneur

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If you’re keen to forego the security of a full-time job, exceptional promotion prospects and the scope for wage increases, then working for yourself and setting up a business won’t seem such a scary prospect. More millennials than ever before are taking the plunge and staking their claim to be the next great entrepreneur. While you might wish to join their ranks, you might not be sure which sector to specialize in or what niche to tap. Take a look at these three business ideas that don’t tend to be at the top of most people’s list, but that could be the lucrative money-making idea that you’ve been looking for.

Dessert Bar

If you love all things culinary and you are pretty handy in the kitchen, you might want to take your passion for food and turn it into a business. While the world of restauranteurship is a highly competitive market, you need to find a niche that hasn’t been fully explored yet. Still in their infancy, dessert bars have begun popping up all over the country. Not one savory morsel is cooked or prepared in these establishments. Rather they focus on the sweet and decadent. If you adore puddings and have a sweet tooth, this may be the ideal avenue down which to channel your startup dreams. You may wish to begin compiling a unique dessert bar menu based on your travels, gourmet knowledge, and culinary creativity. By venturing into this sector while it’s still young, you may be able to establish a name for yourself more easily and become a market leader.

Senior Care

While not the obvious choice for millennial entrepreneurs, you could choose to open a senior care franchise and give something back to the community. Older people and their families are willing to pay handsomely in return for exceptional care and kindness from their nursing home of choice. If you have always wanted to work within the caring professions but couldn’t think of a way to do this without working for somebody else, this could be the answer. Working with older people can be incredibly satisfying, no two days are the same, and you will have a lot of fun at work. This is a sector that is growing as people begin living longer so it might be a lucrative industry to explore.

Vintage Restoration

If you are a dab hand with all things creative and enjoy working with your hands, why not consider venturing into the world of restoration. As a select market begins to shun all things technological you might be keen to tap into this niche. Why not get your hands on some vintage typewriters from thrift shops, yard sales, and auctions. You could revolutionize these mid-century pieces of kit and turn them into usable objects once again for the masses. The vintage market is buoyant and lucrative so now might be an ideal time to join it.

If you fancy a foray into entrepreneurship, check out one of these business ideas from which to make your fortune.

How Social Media Has Turned Perception Into Reality

There’s an overwhelming belief that Millennials don’t take advice from elders.

But here’s a spin on that: mentors are sought out in the workplace more than ever.

Young professionals will turn to co-workers for guidance.

Social media has become a source for recommendations.

For older generations, the concept of following a stranger’s advice is odd, but times have changed.

Yelp is the go-to source for restaurant reviews.

Instagram is the wellness answer to how to stay healthy.

Twitter is the forum to find out the latest sports and news trends.

In the corporate world, companies need to understand this tendency. There is a direct correlation to management style. Coaching is most effective. Why? Because people don’t want to be told what to do. They want to make informed choices.

Look deeper into consumerism, people want to be more educated these days. Take for example, Carvana. They’ve taken the salesperson completely out of the equation. Buyers get the information they want to make a decision and when they’re ready to purchase it’s as easy as pushing a button for delivery.

Social media has become a market research tool to identify what people want. Smart companies know that consumers determine what products/services they want to buy.

Social media has turned perception into reality by crowdsourcing information. Brand ambassadors hold more power than actual companies now because their influence is rooted in a personal relationship. Influencers are technically strangers to most, but if you’re a loyal follower it feels like they are speaking directly to you.

If you’ve ever tried to sell an idea, it’s much easier for someone else to promote it than yourself (insert testimonial here). That’s where social media comes in. Video, in particular, has given your opinion a voice. Never in history has there been a time where your view matters more.

Inspire or be inspired.

Why Feedback Beats Performance Reviews

Performance reviews are like going to the dentist. They suck.

Even if you get a positive response, the build-up always provides anxiety.

Managers, I’m here to say there’s a better way: (daily, or at least weekly) feedback.

Millennials may seem more high maintenance than generations in the past, but deal with it.

As their manager, how well you’re doing your job relies on how well your team is doing theirs. With true leadership the bucks stops at the top. Before blaming others for their shortcomings, ask yourself if you’ve equipped them to do their job effectively.

Performance reviews are lazy. They scream, “I don’t want to invest in giving you feedback consistently so instead I’ll wait until later to deliver the bad news.

Newsflash: the best performance reviews should NEVER be a surprise.

If people know what they are supposed to do and how to do it, you’ve done your job as a manager.

Effort is controlled by people.

Skills are controlled by managers.

This isn’t a cop-out for workers, but instead a challenge to ask your manager when you don’t know the answers. Managers, 50% of your time will be spent on interpersonal issues at work. If that sounds overwhelming, don’t take the job!

Coaches are the current model for great managers. They are hands-on, communicative and focus on helping those around them perform better.

Companies, if you’re still running performance reviews for anything more than raise qualifications stop.

Procedures need to be evaluated for their purpose otherwise you’re in jeopardy of upholding tradition for tradition’s sake.

Consistent feedback is better.

How Companies Can Offer Work Life Balance Perks

Work life balance is a desired state by most (excluding workaholics/those married to their career).

But talking about it versus providing it can be challenging.

As a company, how can you creatively offer this perk?

According to this Forbes article, Millennials crave healthcare benefits which fit under the category of: wellness.

Instead of looking at work life balance as separating your personal from professional life, picture it as one encompassing circle. If you do that offering wellness becomes simple.

Let me explain. Mental health has recently become a priority to workers because it’s preventative. Rather than offering gym membership reimbursements, offer Headspace or a Life Coach as an alternative. As long as it positively affects the company’s bottom line, what difference does it make what “means” helps achieve that goal?

Consider the paradigm shift from a recruitment standpoint. Companies should be looking at ways to enhance worker’s personal lives since that has the biggest impact on performance.

When I work as an external coach my goal is for each employee is for them to leave better than when they came in (to meet with me). That means doing whatever it takes to minimize distractions so workers can get focused. Usually their “issues” have nothing to do with work. If something’s wrong relationally outside of work, it’s brought into the office. That’s what I mean by one encompassing circle.

Most management philosophies emphasize getting workers focused, but in my opinion it’s just the opposite. Hone in on removing distractions and you’re freed up to do your best work.

This translates directly to work life balance because focusing on wellness tactics that actually work matter. Understanding the “why” behind people’s motivations is key to unlocking optimal productivity. Evaluating current programs, gathering employee feedback and ultimately measuring data will reveal the wellness solutions you’re searching for.