Creating Emails That Appeal to Millennials

Provide your millennial customers with the email communication they want.

For many marketers, understanding millennials and their values can be a challenging endeavor. But when you consider that 35% of today’s working-class consists of millennials, you no longer ignore the need to market to their needs.

It’s very likely that you’ve hired a few millennials yourself — but the real question is have you adjusted your marketing to appeal to their wants and needs? Millennials are different than the generations before them and that means you need to market to them in a different way.

And that’s a true statement across the board. From investing in digital advertising to improving your email marketing, your marketing methods should keep the needs of millennials and generation Z in mind.

Whether you’re adjusting your cold email strategy or working to build trust and loyalty among your customers, there are a few things you’ll want to keep in mind. In this article, we’ll take a deeper dive into the things you’ll want to consider when using email marketing to reach the younger generations.

Here’s a quick look at what we’ll cover:

  • Why you need to approach email marketing differently for millennials
  • How cold emails can help you reach your younger customers
  • Why everything needs to be optimized for mobile viewing
  • The importance of building trust and loyalty among your customers

Millennials are on their phones at all times of the day. Whether they are at work or hanging out with their friends, the temptation to check their emails and messages is always there.

Why Approach Emailing Millennials Differently

Marketing to your millennial audiences is a very different experience than marketing to the generation before them. But you also have to consider the world we live in today isn’t the same as it was 20 and even just 10 years ago.

Younger generations have grown up with technology and are more connected than ever before. While that may send you into uncharted waters when it comes to reaching your audience, it can be an opportunity to increase your customer reach.

By reaching your customers via email, they can receive your messages and make a purchase from nearly anywhere. They could be at home, but they can also be at the park, hanging out with friends, or even at work. With the help of mobile devices, email marketing lets you reach your millennial customers where they are and at any time.

So if you’re ready to make the extra effort to reach your millennial audiences, keep reading for a few tips to win them over with email marketing.

Email is not a dying marketing tactic. In fact, millennials want to be reached via email in both a professional and personal setting.

Email Tips to Win Over Millennials

Email marketing is not dead, in fact, 63% of millennials feel that email is their preferred channel to communicate with retailers. That means that email marketing can, and does, still work to reach your younger audience segments.

Are you not seeing the email metrics you’d hoped to see when communicating with your customers? Here are a few tips to improve your email marketing and better connect with your millennial customers.

Cold emails are a method to reach out to new customers who have never interacted with your brand before. It’s a great way to reach potential customers, and it turns out it’s one of the preferred methods for Millennials.

Cold Emails Can Still Work When Done Right

The art of cold emails is not lost with this generation. In reality, millennials have stated that email is still the preferred way to reach them at work. That statement proves that cold emails can, and do, still work. It also means that a cold email is much more likely to connect you with a potential customer than a call cold every will.

If you’re thinking about using cold emails to reach your customers, here are a few things you’ll want to consider:

  • Connect with your customers on a more personal level, don’t make it sound like a marketing pitch
  • Find common ground and use that to build a connection
  • Quickly get to the point and let them know what value you can offer them
  • Along those lines, make sure your communication is clear and concise or you’ll lose their attention

Cold emails can provide you with direct access to your customers. It’s important to take the time to learn about each customer’s wants and needs, but can be a very successful email marketing tactic for Millennials.

Mobile devices are now one of the main sources of marketing consumption. Your customers are checking their emails, texting, and shopping right from their smartphones. If you’re not optimizing for mobile, you’re missing out.

Everything Must Be Optimized for Mobile

93% of millennials own smartphones. That means that nearly all millennials are utilizing mobile devices to check text messages, emails, and social media apps.

While it’s been a trend for years now, if you are not thinking in a mobile-first mindset, you’re missing a huge opportunity when it comes to the younger generations. In the digital world, we live in, you should assume that your emails are being read on mobile devices. That means that every single email you send should be optimized for mobile.

Here are a few quick tips on how to ensure your emails are optimized for mobile:

  • Keep imagery clean and simple, there’s no reason to go overboard
  • Responsive templates are a must and will allow your emails to appear correctly on any device
  • Write in short sentences and avoid long drawn out paragraphs
  • Don’t forget to consider that touch screens provide a different clicking experience than computers

Mobile optimization is extremely important in today’s marketing world. Even if you’re not focusing on your millennial and generation z customer base, it’s something that all humans are gravitating towards.

While you might not literally be pinky promising your customers, building trust is a big thing with millennials. They need to feel like they trust your brand and that you stand for something they care about.

Build Trust and Be Transparent About Brand Values

Don’t pretend like you’re something you’re not. Millennials appreciate companies that own their brands. You don’t have to create elaborate marketing schemes to grab their attention, you just have to be yourself and let your brand identify.

Millennials take their time when making purchasing decisions and seek out the advice of others through ratings and reviews. They often want to feel a connection and know what a brand stands for before committing to making a purchase.

Email is a great way to build that relationship and instill a sense of trust and loyalty with your customers. Through welcome campaigns and other targeted marketing tactics, you can warm up your subscribers and turn them into returning, loyal customers.

Email marketing is not dead. Your millennial customers want you to be communicating with them via email, you just need to know how to do it the right way.

Email is a Great Tool to Reach The Younger Generations

No matter what you read, email marketing is not going anywhere. In fact, it’s likely going to continue to be one of the best ways to reach your customers as the mobile world around us continues to change. Your millennial audience relies heavily on email marketing in both their personal and professional lives. If you have not optimized your emails to meet their needs, you’re missing a big opportunity.

How to Utilize Email Marketing During a Crisis

Building email into your crisis communication program can help get the message out to your customers.

When crisis strikes, businesses need to be ready to address the issue and communicate with their customers. A quick response can help reassure the public that you are taking the necessary steps to resolve the problem with their needs in mind.

Does your company have a plan in place in the event of a crisis?

If your answer was no, you’re not alone. In fact, only 54% of companies have a developed crisis plan in place. But when you consider that 79% of decision-makers believe they’re only 12 months away from a potential crisis, that’s a big problem.

This means that many companies will find themselves unprepared when an unexpected event occurs.

Most companies believe that it’s not if a crisis will happen, it’s when. Business leaders should always be thinking of what potential crisis could occur and how the company will need to respond. Image courtesy of Management Help.

Here’s the good news, this doesn’t have to happen. You can develop a crisis communication plan that outlines how your company plans to react, communicate, and resolve a situation when it occurs.

And building in the use of email to reach your customers should be one of your top communication methods. There are a number of reasons why email is a great solution for crisis communication, but it needs to be done right.

In this article, we’ll take a look at why email is a great way to communicate with your customers during a crisis and a few tips to use it to its fullest potential.

Here’s a quick look at what we’ll cover:

  • Providing a quick response and addressing the issue head-on
  • Updating your customers on what actions you plan to take to address the crisis
  • Reviewing other marketing communication and determining what should be halted
  • Letting your customers know you care

4 Tips for Positive Crisis Email Response

Planning out your crisis response methods ahead of time will save you time and headache when an event occurs. Knowing exactly what steps to take and when will help provide a smooth process and keep everyone updated on the important details.

Using email to reach your customers during this crazy time is a great option. It is a quick and easy communication method that will allow you to reach all of your customers in one click. But if it’s done wrong, it could make the situation worse.

Let’s look at a few tips to help you plan for the best email experience during a crisis.

1. Respond Quickly and Address the Issue Head-On

When a crisis happens, you need to respond quickly and address the issue head-on. Waiting too long to address the issue can have a negative impact on your brand. You risk damaging your reputation and losing control of the information that is shared.

There are a number of things a crisis can affect your business, but for many, the company’s reputation is most impacted. Planning ahead and having a communication plan in place can help you respond quickly. Image courtesy of Deloitte.

A quick response will allow you to get ahead of any news or media that may be reporting on the situation. By doing this, you can share the correct information from the start and provide your customers with the details straight from the source.

Email is a great way to quickly generate emergency communication to your customers. Let them know about the situation right away by sending it directly to their inbox. Some situations may warrant more than just an email, but it should be one of the primary communication methods to address your audiences.

Here are a few reasons why you should respond quickly and be straight forward with your customers:

  • Not discussing the crisis could cause confusion or stress for your customers and employees
  • Other outlets such as the media could misinterpret the situation
  • You risk affecting your brand reputation by staying silent for too long

Having a plan in place and quickly responding to a crisis can make all the difference. If your company is going to recover from the situation, you need to have open communication from the start.

2. Tell Your Customers What Actions You’re Taking

The next thing you should be addressing is what actions you are taking to resolve the issue. While this may not be figured out during the first communication, you need to let your customers know you are working on a solution.

You need to be transparent about what steps are happening to mitigate or resolve the situation. Send emails that tell your customers, employees, and other interested parties exactly what steps you will be taking and how they will help resolve the issue.

Being unprepared for a crisis can be a costly mistake. Even just a minor IT security event can cost your business upwards of a million dollars. That’s why having an email communication plan with steps in place is so important.

Even just a minor event can cost your company a substantial amount of money. Plan ahead and act quickly to help recover some of those funds. Image courtesy of Bernstein Crisis Management.

While it can be difficult to predict when and what type of crisis may occur, having a step-by-step plan for many of the common types of crisis can help you prepare for an event.

Here are a few scenarios to consider having a crisis plan in place for your business:

  • Natural disaster
  • Environmental issues
  • Cybersecurity
  • Product recalls
  • Employee misconduct

Once the crisis has been resolved your communication should not stop. Continue using your email platform to share the next steps and company updates with your customers. It will let them know you have a continued commitment to their needs.

3. Consider Halting Any Other Automated Email Campaigns

It’s a good practice to take a look at your current email marketing campaigns and pause anything that is scheduled to go out in the near future. Without a documented process in place, many companies may overlook this and it could hurt their crisis response efforts.

Think about what content was scheduled to send. Does this information still make sense to send to your customers? Does it now contradict the message you’re trying to promote? Making sure you are aware of what emails are scheduled will save you from potentially having to clean up another mess.

Looking at other customer communication expected to launch in the near future should be part of your crisis plan. Companies that don’t consider this may be sending messages out that conflict with their current needs. Image courtesy of Reputation Management.

Some emails will be fine to continue sending, in fact, some should continue to send. For example, you don’t want to stop transactional emails. If a customer makes a purchase, they may be confused or frustrated if they don’t receive a confirmation email.

Here are a few things to consider when determining what emails should be paused:

  • How will customers react to this email being sent now?
  • Are there subject lines or content that are insensitive to the current issue?
  • Will this email benefit customers?
  • Does my customer need this information right away?

Automated email campaigns are easy to forget about, but are important to visit in a time of crisis. You need to have full control of what is being sent to your customers and forgetting about an email that could fuel the fire could put a big dent in your response plan.

4. Let Your Customers Know You Care

Last but not least, make sure to let your customers know you care about their wellbeing and needs.

Your customers and employees may be stressed out or confused about the situation happening. Reassuring them that you care about them and are taking every action to make things better can help ease their fears. The more trust they have in your company, the more likely they are to stick with you through this tough patch.

Email is a great way to communicate with all of your customers on a more personal level, use that to your advantage. Make sure they know that your company cares about their needs and that you’re working to improve their experience.

Be Prepared With an Email Response Plan

Having a crisis response plan is extremely important for any company. When you consider the plethora of scenarios that could affect your business, it’s important to be prepared. Emails should be a big part of your response plan to get the information out to your customers as soon as possible.

With email, you can quickly address the issue, outline your next steps, and reassure customers that you have their best interest in mind. Don’t let a crisis take down your company, be prepared and have a communication plan in place.

Image courtesy of Crisis Management

Tips To Help Grow Your Mailing List

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Your mailing list is more important than you think. It can help engage your current customers and help provide a loyal fan base for your business if done effectively. Here are some tips that can help grow your mailing list.

Create Clickable Email Subjects

When you’re trying to grow your mailing list, the best way of doing it is by focusing on your current subscribers. Word of mouth is a powerful tool for advertising once you’ve mastered it, so think about clickable email subjects that are going to entice your current subscribers to take a look. You also have the ability to share your mailing list email so that they can forward it on to friends or those they may feel will benefit from your content or services. Make the email subject something that might ask a question or make a statement that can only be answered by them clicking through to the email. You want to aim to get as many of your subscribers opening up their emails as possible. Automating your emails to subscribers is good to do, too, in order to save time, so make sure you’re using an email automation platform.

Offer Freebies

Freebies are something everyone loves, so why wouldn’t you want to use this to engage people to sign up? Whether you promote this through your own website or via your social media platforms, give them something that they want. Perhaps it’s a certain percentage off their first purchase or free downloadables that can help them with whatever service you provide. No one can deny something that can give them what they might need or want for less, and you’ll find very little who’ll ignore the chance of getting something for free. Use this tactic where you can and wherever it’s possible to promote or advertise.

Make It Personal

Mailing lists can often contain a large number of people, and so the thought of creating a personal email to each and everyone would be too much work. However, that doesn’t mean you can’t make it personal at all. Simply by adding their name into your email automating service can help them to feel a little more included within the company, rather than using a formal greeting or just ‘hello’. Try to be personable where you can because this small change can end up being the difference between them staying on your list or clicking unsubscribe.

Connect To Your Social Media

There are plenty of ways to help promote your mailing list, so why not connect your social media? You can use it within the email to existing users in order to help promote it, and there are also ways of advertising your mailing list on your platforms too. Use the bio in your profiles or ask them to sign up through tweets or posts. 

Growing your mailing list is essential to furthering the success of your business. Look at ways to help develop your mailing list and to make it better. If you’re not doing any of the above, now’s the time to change that.

8 Tips For Marketing Your Plumbing Company

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Regardless of your industry, you’ll know that marketing is everything these days. It’s also rather evident that marketing has changed somewhat in the last few years. Traditional forms of marketing have fast become outdated and replaced by online marketing strategies. Whether you’re a brick and mortar company or not, it pays to keep up to date with the latest online strategies. For those of you who aren’t so sure where to start, consider a few of these to get you going. 

1. Improve your website with UX design 

You’ll likely already have a website, and if you don’t- you best build one fast! It’s not essential to rely upon the experts because there are lots of free tools out there (Wix or WordPress, for instance). Such tools allow you to build your own website pretty simply. These sites are pretty easy to use, and there are also plenty of related website building tutorials if you get stuck.

UX refers to ‘User Experience’, and this means the design behind the product (or website), which ensures that it offers the best experience to users. The experience of the website should be relevant, meaningful and easy to use. If your website is too difficult to navigate and users can’t, for example, find your contact details with ease-they’ll quickly give up! It’s also worth noting that more searches are performed via a mobile phone than any other device so you can improve your marketing easily by ensuring that your website is mobile optimized. 

2. Create original blog content 

Blogs are a great marketing tool that can allow you to connect with your audience and showcase your branding. Ensuring that your blogs are SEO rich will drive traffic to your website over time as long as you keep plugging those keywords and posting regularly. If you’re looking to save some money, you can teach yourself how to perform keyword research along with other SEO tactics. You can also write your own content. If you’re not so sure, there are plenty of experts out there who’d be more than happy to help you out! 

When it comes to blog content, the web is full of similar articles. If you want to stand out, work on your niche and offer knowledge in a different way from the rest. Perhaps you know all there is to know about the best One Piece Stainless Steel Ball Valve? Or maybe you’ve got the low down on the greenest heating systems to save money? Regardless of what you choose to blog about, prioritize original content.

3. Social media 

Make the most of social media platforms to market yourself and widen your reach. If you’re a smaller business, you might want to choose one platform to conquer first, this really depends on your preferences. On social media, you can promote yourself; share your blog content; and target your audience via demographics such as age and interests. Customers increasingly like to interact with even small companies on socials. If you follow suit, you’ll be keeping on trend with the modern consumer.

4. Video marketing

Making a few marketing videos is an excellent way to let the customers get to know you and stand out. Video content is favored over any other type, and it also gets more shares online. You could use your marketing videos to provide a demonstration, introduce your team or your services. Video allows us the chance to be creative, showcase a personality and engage with our audience.

5. Email Marketing

When you’re designing your website, ensure that you offer your visitors ample chances to part with their contact information. You could do this via the use of a pop-up form, for example. You could offer a downloadable PDF article in exchange for their contact details, for instance. Once you’ve got the info of the visitors to your site, you can reach out to them via an email promotion offering a discount.

6. PPC Marketing

PPC is a form of marketing whereby advertisers pay each time a user clicks on an ad which belongs to them. There are paid search ads, for example, which appear when users perform a search online. If you want your ads to appear next to the search engine results, you have to bid via an Ad Auction. Pay-per-click advertising can be an excellent way to get fast visits to your website. Using SEO tactics is still largely effective, but it can take a little longer.

7.Get customer feedback  

When you’re looking to grow as a business, gaining customer feedback can be an excellent idea. For instance, ask your existing customers what they think of your website, your blog, your service etc. Once you’ve got some feedback, you can use their ideas to improve ongoing. Often, there key reasons which mean that a consumer chooses one company over another. To enhance every aspect of your business, it’s a great idea to find out exactly what these opinions are! Don’t forget to ask your customers what they think about your customer service too.

8. Improve your target market research

When was the last time you looked at your target market research? If it’s been a while, it could be a great idea to attempt to make some improvements. The more specific you can be with your customer profiles, the easier it is to target them. All forms of PPC advertising, for example, allow you to target using certain characteristics. With this in mind, it’s vital to have as much info as possible on your target audience.

When it comes to marketing, approaches and trends are changing all the time. The best thing that you can do is to keep learning to enhance your efforts and results. There may be some gaps in your knowledge, but that’s okay. Investing in an online marketing specialist could well be the boost that your small business needs. Before you do so, have a go yourself and see what kind of marketing magic you can work!

Bootstrap Marketing – Time Not Money

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We all have a budget. Marketing is one of those things that can eat into your budget in seconds. More so if you are throwing money into the campaign after campaign – boosting posts on the suggestion of Facebook, and then following up with some Pinterest pins. It is essential that you know why you are spending what you are spending, and if it is actually going to do you any good. 

It is easy to throw money at a problem and feel like you have done your job, but marketing in this day and age doesn’t need to cost the earth. 

We are lucky that we have access to tools and software that make the journey quick, productive with access to the numbers that are going to make a difference. Here are some tips on how you can tackle your marketing without spending anything.

Renew

If you are posting content on your blog or website, then chances are you have years worth all stacked up. Quality posts that have relevant links and great information. However, they aren’t getting the eyes on them that you had hoped and the chances are you didn’t do much with them the first time around. This is your chance to revamp and reshare. Go back through the content that you would consider high-value, and edit it. Add images and more supporting data. Update the links and reshare it. However, don’t just share it once, add it to your schedule (which we will get to in a moment). You can even create eBooks and other download content for you readers to pick up – email gated, naturally. 

Infographics

If you are pressed for research and writing time, but you need to be producing content that will get people engaged in a conversation and sharing, then take a look at infographics. You can make free infographics with something like Canva. They have a range of templates that you can utilize. Try only to create infographics that you have fast access to the data for, and that you have supporting links for. Moreover, always remember your branding. Without it, the infographic won’t be selling your brand in the way that you really should be aiming for. 

You can make a range of infographics, some for clients and customers, and some for people and businesses in the same field as you. 

Branding

Your branding is going to have to be on everything. And you can create your own logo, website, social media images, and so much more. Again this just takes time and probably a few tutorials. However, once you have the images that you feel suits what you do, you can then get it printed (yes, this costs) on things like your business cards, flyers, promotional materials. However, if you want only to put money where it matters, then put it into your packaging. People wish to receive something that is an indicator that the company cares about them, and looks good. Branded wrapped paper, stickers, and a note inside are great touches. Find custom shipping tape to really take it there. 

Email Marketing 

Email marketing is a powerful tool that so many companies just aren’t using to their full power. It doesn’t take more than a few days to create a beautiful funnel taking people from the sign up to purchase links over the space of a few weeks. There are many email marketing funnels tools that are free to use. You will have to try a few out to see what you like the most, but for the most part, you are going to really enjoy seeing it automatically being sent out. Turning cold leads into engaged readers and buyers is a great feeling. Neil Patel has some great advice on how to really amp up your email marketing. 

Content 

We have mentioned writing for your blog or website above. Now we should look at what you should be doing when you have written a piece of content. Unless you have a lot of traffic naturally, because your SEO is great and you are appearing for all of your keywords, then you’re going to need to keep producing fresh content. Not only that but your supporting links need to be of good value too. Those will help Google every further put your content where it should be in search results. All you are going to need to do for content creation is to write it. Of course, if you are writing in an area that you are an expert, it will come more naturally to you. You will need to find your tone, and also the research might take some time – but in general this is free and more than worth the time spent. 

Social Media

Every company has a platform that they are performing better on. Instagram works for images; it is a visual platform; LinkedIn works better for text pieces as does Twitter – Facebook is a bit of both. You have access to all of the analytics you’re going to need to see where you should be putting your time and effort. We have the tools now that allow us to create months of automated content. Meaning that you can have a hands-off approach to your social media, and spend time once a month inputting, a 30 minutes a day responding and engaging. This is a huge time saver. There are paid options for social media, but you aren’t likely to need them in the early days, and you can use a combination of the free options to cover all of your basis. 

When it comes to business, you can do a lot yourself with time, some tools and a few tutorials. It is essential that you always write your goals when you are doing anything to do with social media and content. Having a clear direction will mean that you always know what is coming up and what is next. Spend time, not money – and you’ll see a more significant profit in the end.

Essential Marketing On A Budget

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As a small business taking those first crucial steps into the industry, one of the hardest things for you to do is pull in a real audience who will want to engage with your brand and who will want to spread the word about you. Marketing for a small a business is always a challenge for you to achieve and today we are going to take a look at some of the free and low cost ways you can do this this year.

Create a website

The first step to creating a great marketing plan for your newly launched business is to create a website which people can visit which will tell them about who you are and what you provide. A website is like the window to the soul of your business and it can be a great tool for you to have. With website creators such as Wix you are able to create your site for free and this will allow you to gain recognition online without spending a penny.

Make flyers

Marketing seems to be becoming more and more complex every single day, but sometimes the best thing we can do for ourselves is being it back to basics and keep things old school. Big marketing agencies will still create flyers and brochures to email and post to their customers, and although this will cost a little bit of money, the overall cost of creating flyers for a postal drop is much less than it would cost to advertise yourself on a billboard or a bus stop. It can be the best decision you make for your business because you will be able to make an impression with local customers.

Use social media

Social media is the number one free tool you should be taking advantage of as a business, and to really find a loyal audience you need to be active online in a professional and a social way. Interacting with customers online through social media can be a brilliant way to show off your personality and this will make people want to choose you over your competition. Think for example about sharing posts to promote your products, posts which celebrate certain holidays and even the release of films. As a social media marketer you can go beyond your professional mask and really interact as a human, and this can be exactly what you need.

Get recording

If you want to make a big impression on your customers and you are unsure where you begin, one of the things you can consider is creating videos. Recording a video on your phone or a camera costs nothing and you can share tips and tricks, recipes, stories and other things. Sharing these online with the right people will earn you a loyal following and this is a real way to grow without spending a ton on marketing.

Email email email

If you want to keep it classic and simple there is nothing better than an email. Emails cost nothing to make; they are effective and you can stay in contact with many people at once.

Expansion Tools For Start-Up Founders

Technology has created tools that can do more than we can imagine. Every entrepreneur needs these tools. But startup founders need them most.

Even though there are lots of premium and expensive tools, start-up founders might not afford them. For this reason, we combined a list of tools that are free or affordable.

From research, companies that used data-analytics tools experienced over four times growth of revenues within one year. Is it possible for startups to be part of the success stories within a year?

Use these tools to expand your online business.

1. Google Analytics: Surprisingly, there have been complains about poor user interface of Google products. Analytics is one of them. For you to make good use from this platform, you have to forget about the interface. And learn to use the tool.

In many cases, it’s not about the platform, but how you use the platform. Google analytics is a tool that helps you understand your customers. So you can analyze data, and do data-driven marketing. With data, small tweaks can make a huge difference. Let’s say you are doing keyword research. You might suspect that your customers are using certain keywords. But you may be wrong. Analytics will reveal the search volume of each keyword. So you can get keywords with low competition and high search volume.

2. Social Media.

From Facebook, Twitter, to Instagram, social media is rapidly shaping the way we do things today. With facebook, advertisers have a cheaper option of running cheaper Ads. Since social media has over 1 Billion active users, businesses have access to a global audience.

There are two primary functions of social media. First, listening to your customers. And then advertising through social media marketing.

If you have are running a B2C business, chances are that customers will use social media to inquire about your products. It can be through direct messages, tweets, or posts that tag you. Startup founders need social media managers to respond to every query. Additionally, you need to write Ads that convert, and target your specific audience. While today’s business operations are done digitally, it’s still a good idea to keep some well designed company letterhead in stock for the old fashion way of customer communications.

3. Email: email marketing is one of the most convenient ways a businesses can use to close deals. Startup founders need to understand the buyer’s  journey. Startups should have a website. Usually a niche website or an ecommerce website. Be sure to use a website you can monetize. The website will have a blog section that keeps the customer aware about your product, and how it solves their problem. You can then make lead magnets to capture emails and other important information about your prospects. From there, you’ll have permission to ask your customers whether you should send them promotional emails. That’s where email marketing begins. If you have a list of 30,000 prospects and a $500 product, you can make $300,000. That works if you meet the average conversion rate of 2.78%. And this can be done over a period of one year.

Infusionsoft: Infusionsoft is a software that allows one to personalize their marketing campaigns. The software has automated workflows, payment integrations like Paypal and credit cards. Startup founders can use Infusionsoft for businesses.

For you to expand, you need to know the power of FREE. So infusionsoft allows you to influence a customer by giving a free product. It can be a webinar, guide, report, or a book. Thereafter, you’ll have the customer’s information. And with this information, you can do marketing segmentation. Just grouping your email list based on certain metrics.

Asana: What was the last time you worked in a team? How were the results? Asana is a project management platform that allows one to assign tasks to team members. One can follow on deadlines, get reminders, and even attach relevant files. Begin by planning, prioritizing, and setting reasonable deadlines.

To-Do lists work. And Asana will definitely help you do that.  Start-ups can find their desired plans from it’s main website.

Salesforce.

Startups can also expand by maintaining their customer relationships. Salesforce is a dynamic platform that will assist you to do that. Salesforce offers training to people who can be administrators, developers and consultants. One can make ecommerce apps on the cloud platform.

Woocommerce: WordPress ecommerce allows startups to sell products online. Startups can do drop shipping using the Woocommerce plugin on wordpress. It’s affordable and scalable. Startups won’t worry about the availability of stock. So besides selling your products through Woocommerce, you can use leverage to expand your business.

Here are a few factors to consider when selecting the tools you use. Because not all tools work for all types of businesses.

  • Your budget. Make sure that the tool you are paying for is affordable, and only takes a small fraction of your profits.
  • When using project management tools, make sure you hit deadlines. Also, do not forget to track results.
  • Type of business. For instance, Woocommerce only works for businesses that sell products. So it helps startups sell products online.

Over 53% of businesses use these tools to expand their businesses. And they can’t be wrong. Startup founders should consider using any of these to expand their businesses.

How To Make Sure Your Marketing Emails Don’t End Up in The Spam Folder

Collaborative post – may contain affiliate links
Email marketing is known as being one of the most essential ways to communicate with customers today, in fact having a professional email address and automated backend email system is one of the most effective ways to make your home business appear more professional.
Yet, despite your best efforts, it can be notoriously difficult to get through to customers using email marketing, as often commercial emails end up in their spam folder due to ever sophisticated spam filters being put in place by all email providers.
With the application of a few simple yet effective business strategies you are able to find legitimate and ethical ways to mitigate the risk of your emails ending up in a spam filter, for example, email validation can vastly increase the amount of emails that make it through to the intended recipient and don’t get caught in spam filters.
In this article we’re going to look at four ways to do just that.
1. Avoid Purchased Lists
Purchase lists, as you might already know, are when people buy a list of target leads for a ludicrously small amount of money that is testament to the low value these lists provide.  For instance, you will often see adverts for these on social media, or perhaps, spammers will email you via your website email – which they get from looking into your domain ownership details.
Essentially, you want to avoid purchase lists at all costs as they will be full of email addresses which either do no exist or they will be sent to people who will immediately unsubscribe; demonstrating to the email provider that you are sending unsolicited emails that will put you on a blacklist.
2. Use A Reliable ESP
Email Service Providers (ESP) tend to use the sender’s IP address to evaluate their reputation in terms of trustworthiness, akin to that of a credit score.
3. Consider Your “From” Field
You need to avoid using email addresses that seem suspicious, for instance noreply@domain.com and opt for more trustworthy email addresses that feature words like contact@ and support@ or even newsletter@ rather than noreply, or much worse would be a combination of random letters and numbers.
The name will asser the fact it’s a trustworthy and legitimate account that is sending the emails.  Yahoo! Mail seem to pay particular attention to who has sent the email, and as many consumers use these addresses, it’s imperative you send your email from an email address that sounds credible rather than suspicious.
4. Stay In Touch!
Of course, you don’t want to bombard people with regular emails, to the point they start unsubscribing, but sending emails every couple of months, for instance, can be just as detrimental as sending daily emails.
The reason behind this is that your subscribers might fail to recognize who you are and therefore delete your message – thus it’s better to maintain a steady flow of regular emails to your subscribers rather than sending out emails that are few and far between.

4 Tasks You Should be Automating in Your Ecommerce Store

Collaborative post – may contain affiliate links

Ecommerce is massive. From sites like Amazon and eBay, right down to sole retailers selling their own products online, ecommerce is becoming an enormous business as online sales grow all of the time. For years, ecommerce has been slowly eating into brick and mortar stores sale, and this is only set to continue going forward. Ecommerce stores can offer fabulous customer experience, a straightforward and convenient way to shop and a vast choice of products and styles. The structure of ecommerce can also mean that traders are able to offer quick, free delivery, better prices and wonderful seasonal deals. It’s a growing industry, and it’s easy to see why.

More and more of us are setting up our own ecommerce stores from home. Either selling our own products and services or selling on goods that we have bought at wholesale. It’s a great way to make money and gives you a very real opportunity to create a meaningful business for yourself, out of nothing.

While setting up and running an ecommerce store is easier than ever, it’s still a lot harder than many people expect. Growing an ecommerce business, making sales and doing everything that you need to is hard work. Many ecommerce store owners work far more than full-time hours, putting everything that they have into their business. But, it doesn’t need to be like this. Automation can be a lifesaver. Here’s a look at 4 of the things you should be automation to save time and your sanity.

Reporting

Are you spending hours at the end of every week compiling reports, looking at data and finding ways to make your business better? Looking through data can be time-consuming and confusing. The benefits of automated reporting are clear. It saves you time, it helps you to avoid mistakes, and it gives you the information that you need when you need it.

Social Media

Social media is a huge part of modern business. Especially online business. It’s a fantastic way to grow your audience, attract new customers and promote loyalty. But, it’s time-consuming. Social media moves so quickly that you need to be online all of the time to make any real impact and get noticed. Use a scheduling tool to set posts up to go out when you want them to, without you needing to be online all of the time.

Emails

Emails are a brilliant way to speak to your customers. They are more personal than social media posts and give you a chance to pass on information while making a one on one connection. But, imagine sending an email to every one of your customers? It would take forever. Use an email provider to send regular updates, setting up templates to make sending emails fast and easy.

Stock Counting

Stock counting is one of the things that small business owners hate the most. It takes a lot of time, and it’s easy to make mistakes. But, stocktaking is essential. It gives you a way to monitor your stock, keep track on how much you are selling and what stock you are holding, and helps you to get your ordering right. So, don’t. Use an automated stock counting system to give you real-time synchronization between your sales and your stock holding.