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Email marketing is known as being one of the most essential ways to communicate with customers today, in fact having a professional email address and automated backend email system is one of the most effective ways to make your home business appear more professional.

Yet, despite your best efforts, it can be notoriously difficult to get through to customers using email marketing, as often commercial emails end up in their spam folder due to ever sophisticated spam filters being put in place by all email providers.

With the application of a few simple yet effective business strategies you are able to find legitimate and ethical ways to mitigate the risk of your emails ending up in a spam filter, for example, email validation can vastly increase the amount of emails that make it through to the intended recipient and don’t get caught in spam filters.

In this article we’re going to look at four ways to do just that.

1. Avoid Purchased Lists

Purchase lists, as you might already know, are when people buy a list of target leads for a ludicrously small amount of money that is testament to the low value these lists provide.  For instance, you will often see adverts for these on social media, or perhaps, spammers will email you via your website email – which they get from looking into your domain ownership details.

Essentially, you want to avoid purchase lists at all costs as they will be full of email addresses which either do no exist or they will be sent to people who will immediately unsubscribe; demonstrating to the email provider that you are sending unsolicited emails that will put you on a blacklist.

2. Use A Reliable ESP

Email Service Providers (ESP) tend to use the sender’s IP address to evaluate their reputation in terms of trustworthiness, akin to that of a credit score.

3. Consider Your “From” Field

You need to avoid using email addresses that seem suspicious, for instance noreply@domain.com and opt for more trustworthy email addresses that feature words like contact@ and support@ or even newsletter@ rather than noreply, or much worse would be a combination of random letters and numbers.

The name will asser the fact it’s a trustworthy and legitimate account that is sending the emails.  Yahoo! Mail seem to pay particular attention to who has sent the email, and as many consumers use these addresses, it’s imperative you send your email from an email address that sounds credible rather than suspicious.

4. Stay In Touch!

Of course, you don’t want to bombard people with regular emails, to the point they start unsubscribing, but sending emails every couple of months, for instance, can be just as detrimental as sending daily emails.

The reason behind this is that your subscribers might fail to recognize who you are and therefore delete your message – thus it’s better to maintain a steady flow of regular emails to your subscribers rather than sending out emails that are few and far between.