3 Reasons Your Website Isn’t Converting

Collaborative post – may contain affiliate links

Building a great website is the first step toward success in the world of online retail. You need a slick website that is going to attract plenty of customers, but even if you manage that, you aren’t guaranteed success just yet. Getting people to come to the website is the first challenge but that’s only half the story. You also need to convince them to buy something while they’re there. This is the most common problem that new online businesses have. They’re getting plenty of visitors but they aren’t converting them into customers. In some cases, it might just be that your product isn’t good enough or you haven’t priced it properly. A bit of market research will tell you if that’s the case. If you’ve had a good response to the product and people think that it’s priced fairly, but you still aren’t making any sales, you could be making one of these other mistakes on your website.

Slow Loading Times

How long are you willing to wait for a website to load before you give up and look elsewhere? I bet it’s no more than a couple of seconds and most people would agree with you. That’s why a slow loading website is going to kill any potential sales immediately. There are quite a few different reasons for a slow loading website but usually, it’s to do with the hosting service that you’re using. Different websites have different needs which is why you should be using a hosting service that’s specifically aimed at businesses. Look at these business hosting packages and see which one works best for you. As well as loading times, you also need to find a service that offers good support, preferably with a live chat option. That way, if there is a problem with the site, you can get it sorted and get things up and running again quickly before you lose too many potential sales.

Not Using An Email List

Most people don’t buy the first time they go to your site. They’ll have a browse through your products and then go away and think about it for a while before coming back. The problem is, people often forget all about it and never come back to make a purchase, so you just need to give them a little reminder. Getting people to sign up to an email list and then sending them good marketing emails to encourage them to come back is one of the best ways to increase your online sales.

Annoying Checkout Process

A bad checkout page on a website is like the online equivalent of a huge queue in a store. A lot of people are going to change their minds and not bother. If they have to fill out loads of information and go through multiple pages, you’re just giving them more time to decide that they don’t want to make a purchase after all. That’s why you’ve got to make it as easy as possible for them.

Make these 3 simple changes to your site and you should see a big increase in sales in no time.

How To Make Sure Your Marketing Emails Don’t End Up in The Spam Folder

Collaborative post – may contain affiliate links
Email marketing is known as being one of the most essential ways to communicate with customers today, in fact having a professional email address and automated backend email system is one of the most effective ways to make your home business appear more professional.
Yet, despite your best efforts, it can be notoriously difficult to get through to customers using email marketing, as often commercial emails end up in their spam folder due to ever sophisticated spam filters being put in place by all email providers.
With the application of a few simple yet effective business strategies you are able to find legitimate and ethical ways to mitigate the risk of your emails ending up in a spam filter, for example, email validation can vastly increase the amount of emails that make it through to the intended recipient and don’t get caught in spam filters.
In this article we’re going to look at four ways to do just that.
1. Avoid Purchased Lists
Purchase lists, as you might already know, are when people buy a list of target leads for a ludicrously small amount of money that is testament to the low value these lists provide.  For instance, you will often see adverts for these on social media, or perhaps, spammers will email you via your website email – which they get from looking into your domain ownership details.
Essentially, you want to avoid purchase lists at all costs as they will be full of email addresses which either do no exist or they will be sent to people who will immediately unsubscribe; demonstrating to the email provider that you are sending unsolicited emails that will put you on a blacklist.
2. Use A Reliable ESP
Email Service Providers (ESP) tend to use the sender’s IP address to evaluate their reputation in terms of trustworthiness, akin to that of a credit score.
3. Consider Your “From” Field
You need to avoid using email addresses that seem suspicious, for instance noreply@domain.com and opt for more trustworthy email addresses that feature words like contact@ and support@ or even newsletter@ rather than noreply, or much worse would be a combination of random letters and numbers.
The name will asser the fact it’s a trustworthy and legitimate account that is sending the emails.  Yahoo! Mail seem to pay particular attention to who has sent the email, and as many consumers use these addresses, it’s imperative you send your email from an email address that sounds credible rather than suspicious.
4. Stay In Touch!
Of course, you don’t want to bombard people with regular emails, to the point they start unsubscribing, but sending emails every couple of months, for instance, can be just as detrimental as sending daily emails.
The reason behind this is that your subscribers might fail to recognize who you are and therefore delete your message – thus it’s better to maintain a steady flow of regular emails to your subscribers rather than sending out emails that are few and far between.