How to See Your Productivity Skyrocket with Mail Merge

Tips for Getting More Out of Your Marketing Secret Weapon

It’s an exciting time to be a part of the workforce– new businesses, startups, and entrepreneurs burst onto the scene every single day, which creates an environment that has growth and innovation built right into it. Unfortunately, all of that growth also has a downside– markets are also becoming increasingly competitive. How can you make sure that you’re still reaching your audience? What can you do to make sure your message doesn’t get lost in the crowd?

If you aren’t already using mail merge to boost your productivity, let me introduce you to your marketing secret weapon. Even if you are already using mail merge, check out these quick tips to make sure you’re getting the most out of this essential marketing tool:

  • Make sure you’re using the best mail merge platform
  • Check, double check, and triple check your messages
  • Get personal

1. Use the best mail merge platform.

Mail merge has been around for a while now, and there are plenty of mail merge platforms out there to choose from. If you truly want to get the most out of your email marketing, newsletters, and other mass email campaigns, make sure that you select the right tool for the job.

The best mail merge platforms we’ve found have these key features:

2. Don’t forget to proofread.

How many times have you caught an embarrassing typo in an important professional email… after you hit send? Your mail merge campaigns go out to dozens or hundreds of recipients, so it’s extra important to make sure you give your message a thorough proofreading before you actually hit send.

3. Find ways to personalize your messages.

Using someone’s name in conversation is a great way to connect with them, and the same principle applies to your mail merge messages. Even if you don’t know the names of the people on your mailing list, you can find ways to draw them into your message. Here are a few of our favorite strategies:

  • Address recipients by name if possible
  • Include other relevant information you might have (their title, company, city, etc)
  • Create a call to action that really draws them in
  • Make your message engaging with beautiful images and clear copy

In Conclusion

There’s a lot going on in the business world today, which is exciting but can also make it difficult to get your message out there. Boost your productivity and make sure your voice is being heard by taking advantage of these simple mail merge tips today!

There’s So Much More To A Content Marketing Strategy Than Blogging

Collaborative post – may contain affiliate links

You are proud of your business. You worked damned hard for a great many years to build it up from nothing. You love your customers and value each and every one who alights on your website or walks through the doors of your physical premises. You also appreciate that if you’re to continue to enjoy their loyalty you can’t just expect them to keep coming to you. You need to extend a hand to them. You need to offer them something for nothing. You need to lift the curtain and let them take a peek behind. You need to take steps to forge a meaningful bond with them that will result in years of happy trading. That’s where content marketing steps in. Content marketing can not only strengthen the relationship your customers have with your brand, it can help you to create a brand identity that attracts legions of new clientele, strengthening and promoting your brand.

Yet, despite the power of content marketing, many entrepreneurs think only of blogging when it comes to using content to engage your audience. While your blog is certainly an important string to the bow of your brand, it is hardly the be all and end all.

Here are some other essential aspects of content marketing which should be incorporated into your strategy…

Video marketing

In an age where most of us consume digital content through mobile devices, in short bursts and on the go, long form written content may not be the best platform to reach busy customers. Video content, however, is quick and easy to digest and can make a huge impression. Given that video will account for 81% of online traffic by 2021 it’s a growth medium that you need to get familiar with. If you’re not using it, there’s a good chance your competitors are.

Email newsletters

Email newsletters are a tried and true method of not only keeping regular customers abreast of what’s going on with your business, it’s also a great means of building a sense of exclusivity. Thus, forking out for the best email marketing software is a worthy investment. You can alert your faithful customers to special offers and promotions as well as delivering targeted content and promotions designed specifically for them. Be warned, however, this is only effective for customers who opt in. You’ll need to tread lightly when it comes to staying on the right side of anti-spam laws.

Tweets and social media posts

Brevity is the soul of wit, and if you master it, you can concoct some devastatingly effective Twitter campaigns. See what you can learn from some of last year’s most successful campaigns. Remember also that a picture is worth a thousand words, and creating engaging content on Instagram is a great way to build a relationship with visually oriented customers.

Tips and tutorials

Finally, perhaps the best free gift you can give your customers is knowledge. Give them tips or tutorials that can help them to overcome the hurdles they face regularly and they will trust in your authority. It’s also a great way of illustrating real life ways in which your product can benefit them or even highlight unorthodox uses for your product.

How To Make Sure Your Marketing Emails Don’t End Up in The Spam Folder

Collaborative post – may contain affiliate links
Email marketing is known as being one of the most essential ways to communicate with customers today, in fact having a professional email address and automated backend email system is one of the most effective ways to make your home business appear more professional.
Yet, despite your best efforts, it can be notoriously difficult to get through to customers using email marketing, as often commercial emails end up in their spam folder due to ever sophisticated spam filters being put in place by all email providers.
With the application of a few simple yet effective business strategies you are able to find legitimate and ethical ways to mitigate the risk of your emails ending up in a spam filter, for example, email validation can vastly increase the amount of emails that make it through to the intended recipient and don’t get caught in spam filters.
In this article we’re going to look at four ways to do just that.
1. Avoid Purchased Lists
Purchase lists, as you might already know, are when people buy a list of target leads for a ludicrously small amount of money that is testament to the low value these lists provide.  For instance, you will often see adverts for these on social media, or perhaps, spammers will email you via your website email – which they get from looking into your domain ownership details.
Essentially, you want to avoid purchase lists at all costs as they will be full of email addresses which either do no exist or they will be sent to people who will immediately unsubscribe; demonstrating to the email provider that you are sending unsolicited emails that will put you on a blacklist.
2. Use A Reliable ESP
Email Service Providers (ESP) tend to use the sender’s IP address to evaluate their reputation in terms of trustworthiness, akin to that of a credit score.
3. Consider Your “From” Field
You need to avoid using email addresses that seem suspicious, for instance noreply@domain.com and opt for more trustworthy email addresses that feature words like contact@ and support@ or even newsletter@ rather than noreply, or much worse would be a combination of random letters and numbers.
The name will asser the fact it’s a trustworthy and legitimate account that is sending the emails.  Yahoo! Mail seem to pay particular attention to who has sent the email, and as many consumers use these addresses, it’s imperative you send your email from an email address that sounds credible rather than suspicious.
4. Stay In Touch!
Of course, you don’t want to bombard people with regular emails, to the point they start unsubscribing, but sending emails every couple of months, for instance, can be just as detrimental as sending daily emails.
The reason behind this is that your subscribers might fail to recognize who you are and therefore delete your message – thus it’s better to maintain a steady flow of regular emails to your subscribers rather than sending out emails that are few and far between.