There’s So Much More To A Content Marketing Strategy Than Blogging

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You are proud of your business. You worked damned hard for a great many years to build it up from nothing. You love your customers and value each and every one who alights on your website or walks through the doors of your physical premises. You also appreciate that if you’re to continue to enjoy their loyalty you can’t just expect them to keep coming to you. You need to extend a hand to them. You need to offer them something for nothing. You need to lift the curtain and let them take a peek behind. You need to take steps to forge a meaningful bond with them that will result in years of happy trading. That’s where content marketing steps in. Content marketing can not only strengthen the relationship your customers have with your brand, it can help you to create a brand identity that attracts legions of new clientele, strengthening and promoting your brand.

Yet, despite the power of content marketing, many entrepreneurs think only of blogging when it comes to using content to engage your audience. While your blog is certainly an important string to the bow of your brand, it is hardly the be all and end all.

Here are some other essential aspects of content marketing which should be incorporated into your strategy…

Video marketing

In an age where most of us consume digital content through mobile devices, in short bursts and on the go, long form written content may not be the best platform to reach busy customers. Video content, however, is quick and easy to digest and can make a huge impression. Given that video will account for 81% of online traffic by 2021 it’s a growth medium that you need to get familiar with. If you’re not using it, there’s a good chance your competitors are.

Email newsletters

Email newsletters are a tried and true method of not only keeping regular customers abreast of what’s going on with your business, it’s also a great means of building a sense of exclusivity. Thus, forking out for the best email marketing software is a worthy investment. You can alert your faithful customers to special offers and promotions as well as delivering targeted content and promotions designed specifically for them. Be warned, however, this is only effective for customers who opt in. You’ll need to tread lightly when it comes to staying on the right side of anti-spam laws.

Tweets and social media posts

Brevity is the soul of wit, and if you master it, you can concoct some devastatingly effective Twitter campaigns. See what you can learn from some of last year’s most successful campaigns. Remember also that a picture is worth a thousand words, and creating engaging content on Instagram is a great way to build a relationship with visually oriented customers.

Tips and tutorials

Finally, perhaps the best free gift you can give your customers is knowledge. Give them tips or tutorials that can help them to overcome the hurdles they face regularly and they will trust in your authority. It’s also a great way of illustrating real life ways in which your product can benefit them or even highlight unorthodox uses for your product.

Growing Your Blog To Turn It Into A Career

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Blogging is a fascinating industry. Who knew back in the days of LiveJournal that blogs would one day spin off into the money-making platforms that they are?

It’s a saturated industry, but that doesn’t mean that you can’t find success in blogging. Even if you’re blogging now as a hobby, you can still boost your blog to turn it into a profitable venture and even become your career.

If you’re interested in making money from blogging, take a look at the following tips for growing your blog to turn it into a career.

Improve the design

Design is one of the most important aspects of your blog – people no longer simply want to read words on a screen. Giving your blog a facelift can help you to impress your audience and give your blog a much more professional, modern look. Take a look at the latest web design trends to give you a flavor of what you can achieve.

Create great SEO

SEO (Search Engine Optimization) is an important part of growing your blog. You don’t need to be an SEO expert to improve your Google rankings, and there are some useful tips for blogging SEO that you can follow to learn the basics. The right SEO strategy will make it easier for people to find your blog, allowing you to then benefit from different monetization tools.

Be a part of the conversation

The blogging community is an engaged one. Being a part of the conversation can help you get your name out there in the blogging world and get noticed. Take the time to comment on other people’s blogs (which can drive traffic back to your own), follow them on social media and be sure to engage with those who comment on your posts. There’s a lot you can do to be more engaging with your blog, so start seeing it as a part of the job and watch your traffic increase.

Increase your page views with Pinterest

Pinterest is a blogger’s secret weapon, and it can significantly help you to increase your blog traffic with minimal effort. Driving more traffic to your blog with Pinterest is easily done by sharing your posts using the platform and choosing some great visuals. Easy scheduling tools such as Tailwind can make it easy for you to spread out your pins, requiring minimal input for maximum impact.

Add an online store

Your blog doesn’t have to end with the articles. Many bloggers are adding to their success by incorporating online stores into their blogs. If you’ve got ideas of products to sell that reflect your blog content then you could be onto a winner. Get in touch with some Magento developers to learn more about adding an e-commerce element to your blog and watch your sales increase. You can also add an Amazon store as a way to further boost your product sales.

Partner up with influencers

Influencer marketing is one of the internet’s growing marketing trends, and has a lot of potential for your blog. By collaborating with influencers, you could use their power and influence to grow your own platform and encourage more visitors to your blog. There are different ways of working with influencers and they don’t all apply to brands. If you’re looking for a way to promote your blog and are willing to offer something in return, this could be a mutually beneficial way of marketing your content.

Work with brands

Of course, you could always try becoming an influencer yourself. If you’ve got a strong following on social media and your blog readership is increasing, you could become an attractive prospect for brands looking to tap into new audiences and improve their sales. Make a list of brands who are relevant to your blog and its content and start approaching their PR and marketing teams for opportunities. You might not get a response from everyone, but those who do choose to work with you could offer some valuable opportunities for growth.

Spend time on it

A blog won’t turn into a success with no effort – you need to work hard to grow your blog. Make working from home easier by setting up a proper office space you can settle down in and get some things ticked off your list. Treat your blog like a job and it will soon become one, with your efforts paying off as your blog grows.

Blogging can be a great career, if you’re willing to put the effort in. Take the time to develop your blog and increase your readership and get ready to reap the rewards.