Tag: content marketing

Can You Keep Your Clients Coming Back For More?

Scott Asai1 Comment

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Are you wondering how you can make sure that clients choose your business over the competition? This is an important question to consider because if you don’t make the effort here, then your business can be forgotten completely. Here are some of the ways that you will be able to keep clients coming back for more.

Keep Things Secure

First, you do need to make sure that you are keeping your business protected and as secure as possible. The aim here will be to guarantee that you avoid issues like a business hack or even a potential tech disaster. To do this, think about using a managed services IT solution. When you invest in a service like this, you’ll be able to guarantee that you have experts monitoring your computer systems. They will be able to act immediately if there is any signs of a hack or potential disruptions within your company. 

Make It Fast And Accessible

You also need to consider the speed at which customers are able to commit to a sale with your business. This means that your site needs to respond rapidly and load without any delays. There are a few ways to do this but the best option will be to manage data levels on your site and ensure that you have a great hosting service. The right hosting solution will ensure that your site speeds never falter. Of course, it’s also important that customers can find what they are looking for on your business site immediately. To guarantee this, we suggest that you explore the site structure. Your website should follow the three click rule. Within three clicks, they should be able to find what they are looking for from any page on your business website. 

Think About Content 

When you’re running a business, you need to make sure that you are thinking about the repeat sale. A company will never be successful if you are constantly relying on new customers. You need to make sure that existing customers continue to buy which means they need a reason to visit your site. Content is that reason. 

It’s worth putting effort into making sure that your content is interesting, engaging and appealing to your target audience. You should aim to tell a story with your business content. Start with a problem and then introduce how your business will be able to provide the right solution. Remember, the content that you create should not be fully promotional. Instead, it’s all about delivering the right level of value to your customers and clients. Give them information that they can use or better yet, content that they will want to share with other people online. 

We hope this helps you understand some of the best ways to ensure that your clients continue to buy from your business. If you take our advice, you will be delighted with the impact you can have on sales and success levels of your company. You could even expand your business to offer your customers new products and services this year.

A Startup’s Guide to Digital Marketing

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For any small business, advertising and marketing is of such a high level of importance. How will people know about your business and know to use your services or buy from you if they don’t know that you exist? In the modern day and age that we are in, there is a new element to marketing with digital marketing being one of the ways that you can help to market your business. But what is digital marketing all about? Put simply, it is advertising that is delivered through digital channels. Your social media channels for the business are channels of digital marketing, as well as apps if relevant, emails, web pages, search engines, and other digital channels. 

If you are new to digital marketing, then here are some of the basics to get to grips with. There are plenty of things that you can do yourself, as well as outsourcing to someone else like Your Marketing People, for example. So here are some of the things that you can be thinking about and putting into place. In 2020 and beyond, your business can’t be functioning well without some digital marketing behind you.

Search engine optimization (SEO): this is all about being found online when someone searches for your website. They may also be looking for something generic, like wedding planners in Houston, for example. If they do that, then you need to make sure that if you are a wedding planner in Houston, that your site comes up. This can be done in a variety of ways, starting with a blog on your own website, and building up some relevant backlinks. Think about keywords in your website too, because if the words ‘wedding planner’ or ‘Houston’ aren’t mentioned, then it will impact how much your site is seen. 

Content marketing: this is all about creating backlinks through content. The content can be on your own channels, as well as placed on other channels like blogger’s sites, for example. Content marketing also relates to video, images, and other kinds of content that can be shared and seen online. Using things that are relevant, as well as alternative image tags, it can help your content be seen by the people looking for it.

Social Media Marketing: social media is a great tool to have in your digital marketing arsenal, as it can be free to use, but can be a real benefit. You can talk to customers in real time, share content, improve brand awareness, and so on. When you build up a loyal following through the content that you share, then it can be a big benefit to your business and help sales.

Email marketing: your customer email list is something that can be really vital. You get to land your business information right into someone’s inbox with offers and deals tailored to them. You can also see who opens what, what offers appeal to them to make them click through, and so on. It is a vital part of digital marketing that can be neglected, but it is important.

4 Areas To Outsource As A Small Business

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You may find it surprising to discover that even the most enterprising of businesses outsource from time to time. The key to outsourcing is to look at the tasks that take up the most time, your weaknesses and that are simple, mundane tasks. Outsourcing to professionals in areas such as creative, financial or other fields can result in a better quality end-product, and free up time and resources to put back into the company. 

Check out these four areas to outsource as a small business:

Content & Inbound Marketing

Long gone are the days where you were able to advertise using purely god word of mouth and flyers on walls and in shop windows. It’s all about the digital world and how we utilize it to our advantage. Small businesses must compete for customers through online and mobile marketing, which are undoubtedly better and more effective ways for companies to get seen by customers but they do take a lot of time and effort to get right. 

With the number of people searching for businesses using their mobile device or a search engine at a rapid rate, businesses should look to outsource their content creation and marketing to improve their company’s chances of being found by potential customers. The costs and time spent marketing should go down for small businesses who are inexperienced with this area if they choose to outsource. 

Think about outsourcing areas such as:

  • SEO-Search engine optimization.
  • Content creation – Blog posts, Website info and articles. 
  • Social media advertising – Instagram feed, Twitter posts and Facebook. 

Web Design

When it comes to present your business on the web to the entire world chance are you’re going to want to have complete control especially seen as this is the face of your business.  However, web design is another service to consider outsourcing as it means you can ensure you attract customers immediately and hassle-free, you will also have a technical person to refer to if anything goes wrong rather than spending hours sorting it yourself. 

There are both creational and technical components to web design and professionals in this service can work with you to find the right balance for these elements and meet your wants and needs for the site. 

Think about outsourcing these web design areas:

  • Designing and building the background dealings of your site. 
  • SSL Certificates.
  • Databases.
  • Hosting for the website- unless you want to host your own server. 
  • Coding HTML/CSS- although it’s handy to know a little bit about this. 
  • Troubleshooting tech issues- IT services will be able to help set up and maintain software and programs you have.

Accounting

This is yet another area that most businesses outsource and if you’re not already it should be one of the first that you look in to. Yes, it’s ideal and wise for you to be on top of your accounts but this doesn’t mean you need to spend all the time doing it. Merely communicating with an accountant who is looking after your financial paperwork will be sufficient. 

Think about outsourcing these accountancy areas:

  • Payroll management – a month-end job that will free up a lot of time. 
  • Bookkeeping- hand over any expenses reports and let them deal with them.
  • Overseeing cash flow

By outsourcing these types of services, small business owners have the time to spend on growing their company instead of being frustrated with tasks that take expertise and are time-consuming.

Are there any areas that you outsource as a small business already? Please share them below.

The Things No One Ever Tells You About SEO

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SEO is really simple, right? It’s just about adding a few links and keyword phrases to your website. Once you’ve done that then BOOM your website will magically appear right at the top of Google’s search results.

Oh, if only it were that simple. In fact, everything above is a big misconception within the world of SEO. This is an area that many people regularly get wrong, even those who specialize in it. So, if you want to make sure that you are using all of the best SEO practices on your website, you will need to debunk a few myths about SEO and try to find out what the experts aren’t letting you in on. To help you do just that, here are some of the things that no one ever tells you about SEO.

It Actually Has Many Different Names

Are you worried that you don’t have enough time to work on your search experience optimization and search content strategy alongside your usual SEO work? Well, there’s no need to worry about that as, in actual fact, these are just different names for the same thing. You’ll hear SEO called a few different names by different people, which can sometimes confuse newcomers to the world of search engine optimization.

It’s Just The Same As Content Marketing

You’ll have no doubt heard a lot of content marketing. So much so that you might have thought that this is a completely separate strand of marketing to SEO and website optimization. That isn’t the case, though. In fact, content marketing is a type of SEO. Without good content that has some strong keywords in it, your website optimization won’t be quite as strong as what you think. So, if you get your site’s content just right, then your SEO ranking will soar.

Backlinks Are Really Pointless

For years, we’ve all been told to add plenty of backlinks to website copy and blog posts as these can really help enhance a site’s SEO. But recently, there have been rumors that these links actually aren’t pulling their weight anymore. Some people have some evidence that Google is now actually penalizing for using too many backlinks in posts. So, if you do want to still continue linking in your content, make sure you try to keep it to a minimum!

You Can’t Afford To Stop Learning

The SEO industry is ever changing as Google are always bringing in new targets to aim for and various regulations that need to be followed. If you want to continue with your good SEO practices, be sure to read up on the subject and follow all of the latest trends within the industry. It could also be worth going to your nearest SEO conference to speak to others who are working in this sector. You’ll also be able to hear some industry experts give talks on the current best SEO practices.

You will need to do a lot of digging to find out everything there is to know about SEO. Hopefully, this blog post will help!

 

Your Content Marketing Could Be Even Better. Here’s How

Scott Asai2 Comments

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By now you will probably already be aware of just how important content marketing is to your business. Now that everyone is using the internet to find new companies and brands, utilizing content marketing is one of the main ways you can direct current and new customers to your website. Any good content marketing strategy should see a sharp increase in the amount of web traffic going to your site. And that’s great news, as it will mean that there is a much higher chance of turning some of those leads into sales.

You might be pretty happy with your current content marketing strategy. But do you think that you could be even happier? I’m sure that you could be, especially if you use these following tips to make your content marketing even better.

Always Carry Out Keyword Research

You probably already know about the importance of keywords in any type of copy or content on your website. These are the words and phrases that Google will pick up when its bots are trawling through the internet deciding which websites to rank highly. As these are what Google uses to rank your site and match it up with keyword searches, it is very important that you research the best types of keywords to use. This will also help your title tag optimization as well, as you should be able to work out the most effective keywords to add to your blog posts’ titles. Once you have carried out thorough research in this area, you should find that the keywords in your content start to work a lot harder for you.

Answer Web Users’ Questions

Your content needs to be informative. Even better, though, it needs to answer the kinds of questions that people looking at your website might have. If you don’t give any potential answers in your content, then people might leave your site feeling very frustrated and this could put them off dealing with your company again. They may even go to one of your competitors to find out if they can answer their questions. So, next time you are reviewing your website’s content, you need to put yourself in your customers’ shoes. What kind of information will be they after from your site? Think carefully about this, and try to answer all the questions that you come up with.

Spend Time Developing Your Brand’s Voice

It will also pay off to spend some time trying to develop your company’s voice. Everyone has a certain voice when they write, and it is this voice that web users will hear when they read your content. The more you write for your site, then the quicker the brand’s voice will be developed. Ideally, the voice should be friendly and knowledgeable, as then most customers will find the content on your website to be quite trustworthy. If you struggle with the development of a brand voice, you might want to reach out to a specialist content writer to help you with this. Most content writers are highly skilled in creating and developing voices, and the majority will have already done this for a number of different businesses and organizations.

Review Content To See How Well It Worked

Once you have published a new blog post, you shouldn’t leave it and hope for the best. It’s important that you continually go back to your old posts, and see how well they performed. Taking a look at your website’s analytics, you should be able to see just how many unique clicks a post got, and how much blog traffic it attracted to the website. You should also be able to see a pattern in the kinds of blog posts that perform quite well. Maybe they are all about a certain topic or niche? If that is the case, you should then start to write more posts on this topic so that it can bring even more people to your website.

Vary The Form Of Content That You Use

Of course, your content strategy shouldn’t be to post only blog posts. You need to vary things up a bit otherwise the web users who do land on your site could end up bored quite quickly. So, it’s worth thinking about the different types of content that you could put onto your website. For instance, listicles will work very well as people can read them without too much of their time being taken up. You might also want to start utilizing video content on your page as well. The more you do mix up your content types, then the more your website will benefit from this.

Keep On Working On The SEO

One thing you should never give up on is your website’s SEO. A good SEO strategy is critical to any good content marketing strategy. Without one, there is no way your content will be seen by as many people as it needs to. I’ve already mentioned honing your keyword research, which should help your SEO, but there are other things you can do as well. For instance, optimizing your website for mobile use and so that it loads quickly will impress Google. You also need to add some external links to your content and try to get other sites and blogs to link back to your content. Sticking to only posting excellent high-quality content will also really improve your website’s SEO rankings as well.

Publish Each Blog Post Far And Wide

It’s also essential that you post a link to your blog posts onto each of your social media profiles. This will help even more people see what you’ve published. Plus, it can be easy for your followers to share your content with their own followers, which can mean that even more people across the globe see what you have to say.

There is a lot you can do to improve your content strategy, even if you are doing a good job already right now. It always pays to put a bit of extra effort in!

 

9 Steps You Need to Take to Market Your Company as Well as You Can

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When you want to become more of a success in the world of business, you need to know how you are going to promote and market your company in the best possible way. You can have the best products and services in the industry, but if you aren’t promoting them effectively, you’re not likely to enjoy much in the way of business success. This is why companies across the world place so much emphasis on marketing as much as possible.

Never underestimate the importance marketing can have for a modern company. You have to spend a lot of time and resources on advertising and promoting your company in the best way you possibly can. You have a lot of things you need to consider when it comes to effective marketing for your brand. Check out these 9 amazing steps you are going to need to take in order to market the company in the best way you can.

  1. Understand Your Brand

You’d be surprised how many business owners out there don’t fully understand their brands. You need to know what your business offers people and the image that the company puts forward. How you are viewed by the public plays a major role in the success your business can have. So, before you are able to market the business more effectively, you are going to need to understand how the brand works. Only then can you formulate a successful marketing plan to bring you the best possible success as a small business owner.

  1. Networking is Crucial

Networking is so important in the world of business because it is the best way of building up working relationships and creating more opportunities for the business. There are a lot of different benefits to the world of business networking, and this needs to become a way of life for you. By doing your best to network effectively, it puts you in a position to be able to market your business much better. This is something you need to keep an eye on because you want to be able to market your brand to as many different people as you possibly can.

  1. Try to be Different

One of the key elements of modern business is being different and standing out from the crowd. There are a lot of ways of achieving this, and it is definitely something you want to consider within your marketing. Think about what all the other rival companies are doing, and the way they are opting to do things. How can you do something similar, but do it different? You want to impress clients by being able to do things in a different way, one that perhaps hasn’t been done before. This is why it is important to be able to think outside the box from time to time and come up with new ways of approaching things.

  1. What is Your USP?

All businesses have to have a unique selling point; something that makes them stand out, and makes people want to go to them. There are a lot of factors that play a part in this, and it could be any number of things that helps you be more unique. As mentioned above, it might be doing things differently. Or, it could be offering a product or service other people aren’t offering, or having more competitive prices. It could even be things like philanthropy or amazing customer service. Whatever the reasons, you need to think about what it is that makes you special, and makes your business stand out from the others out there that are similar?

  1. Hire Experts

Hiring experts to take charge of your marketing is so important, and this is something that can really go a long way toward taking the company further. Marketing experts are well-versed in what it takes to mount the perfect strategy, as well as what works for your business and keeping the company onside. There are a lot of things you should consider when it comes time to hire experts, and this is definitely a good way to go about improving the strategy you have in place. Considering PPC management services like these is an excellent way of ensuring your business is on the right track in terms of marketing. There are a lot of things that play a role in marketing effectively, and this is one of the most crucial.

  1. Use Different Elements of Marketing

Another thing you need to keep in mind is the fact that there are so many different marketing elements you might choose to use to help the business grow. Understand the differences between inbound and outbound marketing methods, and the role they play in your business. You also need to take a look at using things like affiliate marketing that can go a long way toward increasing your customer base and helping to grow the brand both nationally and globally.

  1. Protect Your Reputation

A company’s reputation is the most important thing when you are looking at what it takes to improve the marketing of the business. You want to attract people to the brand, and make sure you get their repeat business. And the best way of achieving this is by making sure you look after your reputation and protect the company for the future. There are a few things that are going to make this easier, and one of the big ones is by bringing in a business attorney to make sure the company is legally protected. There are a lot of things that can affect your company’s reputation, and the more you can go about getting this right, the better.

  1. Reinvent Yourself

Reinventing yourself as a business is a massively important part of the process of marketing the company effectively. This is something that plays a big part in helping you attract greater interest from customers, and it keeps you relevant in the modern world as well. The last thing you want is for your company to come across as old-fashioned or out of sync with the world. You need to be en vogue and relevant as much as you possibly can be, and this can come about as a result of reinvention and rebranding. This is a big undertaking for the company, but it is also really important, and you have to do what you can to try to get it right as much as possible. This is why you should map out a plan for rebranding as much as possible.

  1. Have a Strong Online Presence

It is pretty clear that the internet plays a massive role in helping to develop and grow your brand. It also plays an enormous part in helping take the company forward and market in the most effective way you possibly can. There are a lot of things you need to consider when it comes to your company’s online presence, but it is important to try to make it as strong and impressive as possible. There are a lot of things you need to keep in mind that play a part in this, and ensuring you are active on social media as much as possible is really important.

As you can see, these are some of the best steps you can take to promote your business in the best way you possibly can. It is important to make sure you take your company to the next level and think about what you can do to attract more people to the brand. Marketing is the lynchpin of business these days, so you need to have the best possible strategy to help your company.

The Dos And Don’ts Of Getting Your Brand Noticed Online

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You can’t sell your products if no one knows about them, that is why it is so important to get your brand noticed online. Of course, this is a task that in an ever more complicated digital world can sound easier to do than it is in practice. Luckily, though we have some savvy tactics that can help your brand stand out amongst the online crowd, just read on for more advice.

Do be an expert

First of all, to get your brand not just noticed online buy trusted as reliable, it can help to be thought of as an expert and leader in your field. Of course, you are probably wondering how exactly you do this, and it’s through a multi-pronged approach.

Firstly, it can be helpful to get published in relation to the field that you work in, something that it is now straightforward to do with sites like Linkedin. Also, don’t forget that setting up live streams and webinars for free can help push your status in the eyes of potential customers up to expert level.

Remember too, that by establishing your brand as an expert in your field you will garner positive regard, and trust with potential customers. Something that can then be used to leverage later sales on and so contribute to the success of your company.

Don’t forget about effective SEO

Also, it’s pretty vital to remember that a big part of getting noticed online is about potential customers being able to find you either when they look for the product you are making or your brand specifically. Of course, this is something that is achieved in large part by search engine optimization SEO.

SEO is all about showing up in relevant search results, and good SEO will get you on the front page. This is especially important because research shows that the majority of clicks that converts to purchase are ones that come from the 1st page of searches, and so if you can ensure you show up there you are much more likely to get your brand noticed online in a meaningful way.

Of course, type SEO into a search engine (Don’t worry it won’t break the internet!)  and you will get a million pages explaining the difference between onsite and offsite, as well as what backlinks are, and how to write long tail anchors.

Luckily, if you are too busy running all the other aspects of your business to bone up on this subject, there is another option, and it’s to use a company like BCC Interactive SEO Agency to help you get found online. Something that will free you up to focus on the other pressing jobs you need to do, while still ensuring that your visibility will be maximized in an increasingly digital world.

Do engage your customers

Also, to get your brand to stand out above your competitors online, it’s crucial that you encourage the engagement and interaction of your customers. Happily, there are many ways that you can do this effectively.

The first is, of course, by using social media to not only humanize your brand but also help to create and maintain a community around your business. To do this, you will need to provide the opportunity for your customers to interact with you and each other and ensure that their voices are heard when it comes to developing a new product, or making important decisions.

Additionally, it may be possible to take customer engagement to the next level, depending on the product you are offering. This next level is where you use a small group of ‘superfans’ to promote your product through reviews and word of mouth.

Of course, they are not paid to do so and so retain their objective status in the eyes of other potential customers. However, there are tactics you can implement to ensure that such superfans maintain their momentum such as online VIP groups, exclusive offers, newsletters, and even opportunities to visit your premises. Yes, such things take some thought and work, but with the positive coverage that they generate for your brand online, they are well worth the investment.

Don’t neglect your visuals

Simple online videos can get your point across quickly and effectively.

Lastly, when it comes to getting noticed online, it’s vital to not forget about the value of visuals, as well as the material that is written. In fact, with images and videos being consumed voraciously, the visuals that you use can play a huge part in raising awareness of your brand.

 

To that end, it’s important to include original photos, illustrations, and videos on your website, as well as have them hosted on other sites as well. Then in combination with the tips above you should be in the perfect position to get your brand to stand out from all the others, online.

There’s So Much More To A Content Marketing Strategy Than Blogging

Scott Asai1 Comment

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You are proud of your business. You worked damned hard for a great many years to build it up from nothing. You love your customers and value each and every one who alights on your website or walks through the doors of your physical premises. You also appreciate that if you’re to continue to enjoy their loyalty you can’t just expect them to keep coming to you. You need to extend a hand to them. You need to offer them something for nothing. You need to lift the curtain and let them take a peek behind. You need to take steps to forge a meaningful bond with them that will result in years of happy trading. That’s where content marketing steps in. Content marketing can not only strengthen the relationship your customers have with your brand, it can help you to create a brand identity that attracts legions of new clientele, strengthening and promoting your brand.

Yet, despite the power of content marketing, many entrepreneurs think only of blogging when it comes to using content to engage your audience. While your blog is certainly an important string to the bow of your brand, it is hardly the be all and end all.

Here are some other essential aspects of content marketing which should be incorporated into your strategy…

Video marketing

In an age where most of us consume digital content through mobile devices, in short bursts and on the go, long form written content may not be the best platform to reach busy customers. Video content, however, is quick and easy to digest and can make a huge impression. Given that video will account for 81% of online traffic by 2021 it’s a growth medium that you need to get familiar with. If you’re not using it, there’s a good chance your competitors are.

Email newsletters

Email newsletters are a tried and true method of not only keeping regular customers abreast of what’s going on with your business, it’s also a great means of building a sense of exclusivity. Thus, forking out for the best email marketing software is a worthy investment. You can alert your faithful customers to special offers and promotions as well as delivering targeted content and promotions designed specifically for them. Be warned, however, this is only effective for customers who opt in. You’ll need to tread lightly when it comes to staying on the right side of anti-spam laws.

Tweets and social media posts

Brevity is the soul of wit, and if you master it, you can concoct some devastatingly effective Twitter campaigns. See what you can learn from some of last year’s most successful campaigns. Remember also that a picture is worth a thousand words, and creating engaging content on Instagram is a great way to build a relationship with visually oriented customers.

Tips and tutorials

Finally, perhaps the best free gift you can give your customers is knowledge. Give them tips or tutorials that can help them to overcome the hurdles they face regularly and they will trust in your authority. It’s also a great way of illustrating real life ways in which your product can benefit them or even highlight unorthodox uses for your product.

How to Increase and Manage Your Social Media Presence

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Building a social media presence is a must for businesses that want to become successful online.  А gооd Іntеrnеt mаrkеtіng strаtеgу nееds tо сrеаtе gооd соntеnt аnd share it асrоss thе sосіаl web, start with a website and use a WordPress landing page creator, this will be where your content starts its journey.

Irrеsресtіvе of whether уоu hаvе а small or big business, you need to have a social presence.  Ѕосіаl mеdіа mаnаgеmеnt іs оnе оf thе еаsіеst wауs tо соnnесt wіth сustоmеrs аnd most businesses have stаrtеd usіng іt tо rеасh thеir tаrgеtеd аudіеnсе.

Create great content

When you create compelling content, users may believe they may need to share this content with the rest of the world.  Use humor аnd рrоvіdе іnsіght sо thаt rеаdеrs want tо shаrе your content with their friends and family. The content has to be visually attractive as this can make a significant impact.

Sharing the content – Make it easy.

You will need to make it easy for the users to share content.  If the visitor to your website is using a mobile to surf your site and there are no visible sharing buttons on the page, they may not be able to share the content, and you may lose оn роssіblе еngаgеmеnt wіth thе сustоmеr. Вusіnеssеs wіll nееd tо mаkе іt еаsу tо shаrе contеnt wіth јust а сlісk оf а button.

Be sociable.

Businesses will need to engage with the audience if they want to be successful.  Networking is a powerful tool, and it can be used to connect with customers, fellow specialists and others in your blog community.  Іt іs еssеntіаl thаt уоu rеsроnd tо аll of your customers as they have spent their valuable time to talk about their thoughts. When you begin responding it recognizes the gratitude you have towards them.

Share your content.

Yоu mау bе аblе tо rеасh а brоаdеr аudіеnсе whеn уоu stаrt shаrіng уоur аrtісlеs іn аs mаnу sосіаl рlаtfоrms аs роssіblе. You can opt to share the content immediately when it’s posted or at an appropriate time in the future.

All articles require proper formatting and an attractive picture so that it’s appealing.  Оnе оf thе thіngs thаt уоu wіll nееd tо avoid is excessive connection dropping. Whеn уоu kеер роstіng еndlеss lіnks tо уоur аrtісlеs, уоu mау gеt blосkеd bу grоuрs, аnd thіs саn сhаngе уоur оnlіnе rерutаtіоn.

Mistakes to avoid in Social Networking management

Insensitive or inappropriate posts that are inflammatory or topics that inspire strong emotions among your viewers need to be avoided. It is vital that you begin with a complete social media marketing strategy.

Identify the most appropriate channels for reaching the target market.  You may need to determine the type of content that may interest the audience and how frequently you may want to view new content.

Тhе соntеnt thаt іs сrеаtеd nееds tо аlіgn реrfесtly wіth уоur brand sо thаt customers саn еngаgе wіth іt еаsіlу.  Νеw рlаtfоrms will nееd tо bе rесоgnіzеd аnd еmbrасеd аs thеу mау bе thе іdеаl sрасе fоr а раrtісulаr рrоduсt оr sеrvісе.

One of the essential things that you will need to remember is that handling a social media account for a business can be time-consuming.  A dedicated team of professionals managing the account may be able to utilize the capacity of your internet presence better.

A little bit of structure and organization can help in handling the account efficiently.  It is best to create a calendar so that you can plan and post systematically. Make use of tools to deal with the multiple accounts and share content across platforms.

Social media is continually changing and what was applicable a month or two earlier may not be relevant now. Yоu wіll nееd tо kеер uр tо dаtе so that you can benefit from the new evolving concepts to reach a broader audience.

How Efficiently Does Your Business Communicate?

Scott Asai1 Comment

Collaborative post – may contain affiliate links

This is the 21st century and with technology, business and commerce moving at such a blistering pace, it can feel a little intimidating to neophytic entrepreneurs. Nonetheless, like it or not, a fast paced and occasionally frantic business climate is the reality of modern entrepreneurship. This means that you must be as time and resource efficient as possible to stay agile while adapting in new technologies that can make your processes and practices more efficient as and when you encounter them. Whatever the nature or industry of your business, there’s a good chance that communication plays a big part in your daily operations.

Communication, after all, is the key to success in any business. If we don’t communicate the principles and standards of our brand to our employees, we can expect to see them lapse and our brand compromised. If we don’t communicate the value in what we offer to our clients or customers, they’ll head across the road to our competitors. If we don’t communicate clearly and persuasively to our shareholders, they’ll withdraw the support upon which our ongoing growth depends. No matter what your business does, where it operates or what your role in it may

be, it’s never a bad idea to think carefully about your communications processes…

How well do you communicate personally?

Remember that everything you do is an act of communication. And if you’re the CEO of your own business, all eyes are on you as the figurehead of your brand. Everything from your tone of voice from what you wear communicates something to your customers and employees. How well do you embody the core values upon which you built your business within your day to day communications?

Are you able to communicate with brevity; conveying potentially complex processes and ideas in quick and easy to understand terms? This can play a huge part in the ethos of efficient communication in your business.

Are you an active listener? Do you show customers that you’re attuned to their needs while showing your employees that you value their ideas and input? Your personal communication sets a standard for everyone involved in your business

Is the problem your platform?

Many of us struggle with using the right platforms, software and digital apps to help us manage our business in the most time and cost efficient way possible. This applies to your communications platforms too.

Is email really the best way for you to communicate with your team? Emails are rarely responded to quickly, even when they’re red flagged. Likewise communication over landline telephones tethers you to your desk and could potentially have an adverse effect on your productivity. Try a business text platform like TextBetter instead. Texting has an immediacy which your employees and subcontractors are more likely to respond to promptly.

What is your business saying to the world?

Your business exists in a vacuum and in the digital age we rely on content marketing and social media to communicate what our business does and what it stands for to the outside world. Just make sure you stay abreast of what your business is saying. If your website is shoddily designed or if your content is clearly outsourced to a cheap overseas third party provider, you’re probably not communicating the values of your business as efficiently as you should.