The Dos And Don’ts Of Getting Your Brand Noticed Online

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You can’t sell your products if no one knows about them, that is why it is so important to get your brand noticed online. Of course, this is a task that in an ever more complicated digital world can sound easier to do than it is in practice. Luckily, though we have some savvy tactics that can help your brand stand out amongst the online crowd, just read on for more advice.

Do be an expert

First of all, to get your brand not just noticed online buy trusted as reliable, it can help to be thought of as an expert and leader in your field. Of course, you are probably wondering how exactly you do this, and it’s through a multi-pronged approach.

Firstly, it can be helpful to get published in relation to the field that you work in, something that it is now straightforward to do with sites like Linkedin. Also, don’t forget that setting up live streams and webinars for free can help push your status in the eyes of potential customers up to expert level.

Remember too, that by establishing your brand as an expert in your field you will garner positive regard, and trust with potential customers. Something that can then be used to leverage later sales on and so contribute to the success of your company.

Don’t forget about effective SEO

Also, it’s pretty vital to remember that a big part of getting noticed online is about potential customers being able to find you either when they look for the product you are making or your brand specifically. Of course, this is something that is achieved in large part by search engine optimization SEO.

SEO is all about showing up in relevant search results, and good SEO will get you on the front page. This is especially important because research shows that the majority of clicks that converts to purchase are ones that come from the 1st page of searches, and so if you can ensure you show up there you are much more likely to get your brand noticed online in a meaningful way.

Of course, type SEO into a search engine (Don’t worry it won’t break the internet!)  and you will get a million pages explaining the difference between onsite and offsite, as well as what backlinks are, and how to write long tail anchors.

Luckily, if you are too busy running all the other aspects of your business to bone up on this subject, there is another option, and it’s to use a company like BCC Interactive SEO Agency to help you get found online. Something that will free you up to focus on the other pressing jobs you need to do, while still ensuring that your visibility will be maximized in an increasingly digital world.

Do engage your customers

Also, to get your brand to stand out above your competitors online, it’s crucial that you encourage the engagement and interaction of your customers. Happily, there are many ways that you can do this effectively.

The first is, of course, by using social media to not only humanize your brand but also help to create and maintain a community around your business. To do this, you will need to provide the opportunity for your customers to interact with you and each other and ensure that their voices are heard when it comes to developing a new product, or making important decisions.

Additionally, it may be possible to take customer engagement to the next level, depending on the product you are offering. This next level is where you use a small group of ‘superfans’ to promote your product through reviews and word of mouth.

Of course, they are not paid to do so and so retain their objective status in the eyes of other potential customers. However, there are tactics you can implement to ensure that such superfans maintain their momentum such as online VIP groups, exclusive offers, newsletters, and even opportunities to visit your premises. Yes, such things take some thought and work, but with the positive coverage that they generate for your brand online, they are well worth the investment.

Don’t neglect your visuals

Simple online videos can get your point across quickly and effectively.

Lastly, when it comes to getting noticed online, it’s vital to not forget about the value of visuals, as well as the material that is written. In fact, with images and videos being consumed voraciously, the visuals that you use can play a huge part in raising awareness of your brand.

 

To that end, it’s important to include original photos, illustrations, and videos on your website, as well as have them hosted on other sites as well. Then in combination with the tips above you should be in the perfect position to get your brand to stand out from all the others, online.

There’s So Much More To A Content Marketing Strategy Than Blogging

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You are proud of your business. You worked damned hard for a great many years to build it up from nothing. You love your customers and value each and every one who alights on your website or walks through the doors of your physical premises. You also appreciate that if you’re to continue to enjoy their loyalty you can’t just expect them to keep coming to you. You need to extend a hand to them. You need to offer them something for nothing. You need to lift the curtain and let them take a peek behind. You need to take steps to forge a meaningful bond with them that will result in years of happy trading. That’s where content marketing steps in. Content marketing can not only strengthen the relationship your customers have with your brand, it can help you to create a brand identity that attracts legions of new clientele, strengthening and promoting your brand.

Yet, despite the power of content marketing, many entrepreneurs think only of blogging when it comes to using content to engage your audience. While your blog is certainly an important string to the bow of your brand, it is hardly the be all and end all.

Here are some other essential aspects of content marketing which should be incorporated into your strategy…

Video marketing

In an age where most of us consume digital content through mobile devices, in short bursts and on the go, long form written content may not be the best platform to reach busy customers. Video content, however, is quick and easy to digest and can make a huge impression. Given that video will account for 81% of online traffic by 2021 it’s a growth medium that you need to get familiar with. If you’re not using it, there’s a good chance your competitors are.

Email newsletters

Email newsletters are a tried and true method of not only keeping regular customers abreast of what’s going on with your business, it’s also a great means of building a sense of exclusivity. Thus, forking out for the best email marketing software is a worthy investment. You can alert your faithful customers to special offers and promotions as well as delivering targeted content and promotions designed specifically for them. Be warned, however, this is only effective for customers who opt in. You’ll need to tread lightly when it comes to staying on the right side of anti-spam laws.

Tweets and social media posts

Brevity is the soul of wit, and if you master it, you can concoct some devastatingly effective Twitter campaigns. See what you can learn from some of last year’s most successful campaigns. Remember also that a picture is worth a thousand words, and creating engaging content on Instagram is a great way to build a relationship with visually oriented customers.

Tips and tutorials

Finally, perhaps the best free gift you can give your customers is knowledge. Give them tips or tutorials that can help them to overcome the hurdles they face regularly and they will trust in your authority. It’s also a great way of illustrating real life ways in which your product can benefit them or even highlight unorthodox uses for your product.

How to Increase and Manage Your Social Media Presence

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Building a social media presence is a must for businesses that want to become successful online.  А gооd Іntеrnеt mаrkеtіng strаtеgу nееds tо сrеаtе gооd соntеnt аnd share it асrоss thе sосіаl web, start with a website and use a WordPress landing page creator, this will be where your content starts its journey.

Irrеsресtіvе of whether уоu hаvе а small or big business, you need to have a social presence.  Ѕосіаl mеdіа mаnаgеmеnt іs оnе оf thе еаsіеst wауs tо соnnесt wіth сustоmеrs аnd most businesses have stаrtеd usіng іt tо rеасh thеir tаrgеtеd аudіеnсе.

Create great content

When you create compelling content, users may believe they may need to share this content with the rest of the world.  Use humor аnd рrоvіdе іnsіght sо thаt rеаdеrs want tо shаrе your content with their friends and family. The content has to be visually attractive as this can make a significant impact.

Sharing the content – Make it easy.

You will need to make it easy for the users to share content.  If the visitor to your website is using a mobile to surf your site and there are no visible sharing buttons on the page, they may not be able to share the content, and you may lose оn роssіblе еngаgеmеnt wіth thе сustоmеr. Вusіnеssеs wіll nееd tо mаkе іt еаsу tо shаrе contеnt wіth јust а сlісk оf а button.

Be sociable.

Businesses will need to engage with the audience if they want to be successful.  Networking is a powerful tool, and it can be used to connect with customers, fellow specialists and others in your blog community.  Іt іs еssеntіаl thаt уоu rеsроnd tо аll of your customers as they have spent their valuable time to talk about their thoughts. When you begin responding it recognizes the gratitude you have towards them.

Share your content.

Yоu mау bе аblе tо rеасh а brоаdеr аudіеnсе whеn уоu stаrt shаrіng уоur аrtісlеs іn аs mаnу sосіаl рlаtfоrms аs роssіblе. You can opt to share the content immediately when it’s posted or at an appropriate time in the future.

All articles require proper formatting and an attractive picture so that it’s appealing.  Оnе оf thе thіngs thаt уоu wіll nееd tо avoid is excessive connection dropping. Whеn уоu kеер роstіng еndlеss lіnks tо уоur аrtісlеs, уоu mау gеt blосkеd bу grоuрs, аnd thіs саn сhаngе уоur оnlіnе rерutаtіоn.

Mistakes to avoid in Social Networking management

Insensitive or inappropriate posts that are inflammatory or topics that inspire strong emotions among your viewers need to be avoided. It is vital that you begin with a complete social media marketing strategy.

Identify the most appropriate channels for reaching the target market.  You may need to determine the type of content that may interest the audience and how frequently you may want to view new content.

Тhе соntеnt thаt іs сrеаtеd nееds tо аlіgn реrfесtly wіth уоur brand sо thаt customers саn еngаgе wіth іt еаsіlу.  Νеw рlаtfоrms will nееd tо bе rесоgnіzеd аnd еmbrасеd аs thеу mау bе thе іdеаl sрасе fоr а раrtісulаr рrоduсt оr sеrvісе.

One of the essential things that you will need to remember is that handling a social media account for a business can be time-consuming.  A dedicated team of professionals managing the account may be able to utilize the capacity of your internet presence better.

A little bit of structure and organization can help in handling the account efficiently.  It is best to create a calendar so that you can plan and post systematically. Make use of tools to deal with the multiple accounts and share content across platforms.

Social media is continually changing and what was applicable a month or two earlier may not be relevant now. Yоu wіll nееd tо kеер uр tо dаtе so that you can benefit from the new evolving concepts to reach a broader audience.

How Efficiently Does Your Business Communicate?

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This is the 21st century and with technology, business and commerce moving at such a blistering pace, it can feel a little intimidating to neophytic entrepreneurs. Nonetheless, like it or not, a fast paced and occasionally frantic business climate is the reality of modern entrepreneurship. This means that you must be as time and resource efficient as possible to stay agile while adapting in new technologies that can make your processes and practices more efficient as and when you encounter them. Whatever the nature or industry of your business, there’s a good chance that communication plays a big part in your daily operations.

Communication, after all, is the key to success in any business. If we don’t communicate the principles and standards of our brand to our employees, we can expect to see them lapse and our brand compromised. If we don’t communicate the value in what we offer to our clients or customers, they’ll head across the road to our competitors. If we don’t communicate clearly and persuasively to our shareholders, they’ll withdraw the support upon which our ongoing growth depends. No matter what your business does, where it operates or what your role in it may

be, it’s never a bad idea to think carefully about your communications processes…

How well do you communicate personally?

Remember that everything you do is an act of communication. And if you’re the CEO of your own business, all eyes are on you as the figurehead of your brand. Everything from your tone of voice from what you wear communicates something to your customers and employees. How well do you embody the core values upon which you built your business within your day to day communications?

Are you able to communicate with brevity; conveying potentially complex processes and ideas in quick and easy to understand terms? This can play a huge part in the ethos of efficient communication in your business.

Are you an active listener? Do you show customers that you’re attuned to their needs while showing your employees that you value their ideas and input? Your personal communication sets a standard for everyone involved in your business

Is the problem your platform?

Many of us struggle with using the right platforms, software and digital apps to help us manage our business in the most time and cost efficient way possible. This applies to your communications platforms too.

Is email really the best way for you to communicate with your team? Emails are rarely responded to quickly, even when they’re red flagged. Likewise communication over landline telephones tethers you to your desk and could potentially have an adverse effect on your productivity. Try a business text platform like TextBetter instead. Texting has an immediacy which your employees and subcontractors are more likely to respond to promptly.

What is your business saying to the world?

Your business exists in a vacuum and in the digital age we rely on content marketing and social media to communicate what our business does and what it stands for to the outside world. Just make sure you stay abreast of what your business is saying. If your website is shoddily designed or if your content is clearly outsourced to a cheap overseas third party provider, you’re probably not communicating the values of your business as efficiently as you should.

Taking A Bite Out Of SEO

Rachel-Howe

Rachel Howe is someone I know through the social media platform Brazen. Back then it was a virtual place to meet other Young Professionals. Recently I had a client who asked me for a SEO recommendation so I scoured through LinkedIn and contacted Rachel to gauge her interest. Long story short, my client hired Rachel and everyone is happy. Since SEO can be an intimidating subject, I’ve asked Rachel to share her thoughts in the following interview:

1) Tell us a little bit about how you got started in SEO.

Well, what can I say? I don’t think anyone can say that they grew up wanting to be a search engine optimizer when they were a kid. Especially since the internet is less than half a century old! I did what I think most people who entered the profession ended up doing, I kind of fell into it. When I was a kid I used to want to be an artist or a veterinarian. I quickly realized that I was no good at science and biology. And, while I enjoy art and have taken a few college art classes, I knew that it wasn’t something I was passionate enough about to do day in and day out (not to mention when you’re putting yourself through college, being a starving artist just won’t cut it.). So, I studied marketing. I could see myself as a businesswoman and marketing combined my interest in using my creativity and business interest. I had no idea what I wanted to do though. When I graduated, I ended up working in the corporate setting for a couple of years. I knew that I couldn’t keep that up. It was just too draining. So I did things I liked like writing and marketing. I set up my own blog and started blogging about internet marketing. Soon after I got my first agency job at a small agency here in Milwaukee. And the rest is history ☺

2) What are some misconceptions about SEO that you’d like to clear up?

I think the SEO industry is interesting because there are people out there that give it a bad rap. There are “black hat” SEOs that try to game the system and make a quick buck, which are the biggest culprits. But there are also people that just think that you slap a few title tags on a site, stuff some keywords on the page and voila! The site is SEOed. While that would be great, it also does the profession a disservice. It is a profession for a reason. People make their livelihoods out of it and a lot of work goes into doing great SEO. It’s a large combination of things including understanding algorithms, code, marketing principles, PR and having good business sense. There’s a lot of work that goes into it, so my hope is that by bringing transparency in combination with education, we’ll shed more light into this up and coming, complex industry.

3) On your site, you talk about creating meaningful connections vs. solely driving sales and leads – why is that important?

A lot of people will tell you they can make you a ton of money with SEO and get you to the top of Google for “xyz” terms. The chances of them delivering on that is low. Yes, it is definitely possible, but there really are no guarantees with search engines. Things change all the time and you can only really estimate and put your best foot forward. Even if they could get you to the top and let’s say they convert here and there. Are they repeat purchasers, or just a bunch of one-timer purchasers or visitors? Because if all you get is one time purchasers or visits, you’d really be missing out on a valuable segment of your market, which is repeat purchasers. And going after that is a better use of your marketing dollars and time.

If you think about how search engines like Google evaluate websites, it’s really almost like evaluating a business as if it were the brick and mortar itself. You have to be a good, credible business in the real world and that translates on the internet. Which is largely due to the relationships you build and how you run your shop. So, it’s really important to think about the broader perspective when you get into marketing your business online, or anywhere for that matter.

4) If you had to sum up what you do in one word, what would it be? Why?

Marketing. At the end of the day, great SEO is more than just getting higher rankings. It’s helping people market their products and services.

5) Describe to my readers what it’s like working with you & why they should hire you!

I like to think that I’m easy to get along with and at the end of the day, I want to help people with marketing and growing their business. I think big picture, but I’m also practical. I don’t tell people what they want to hear, I tell them what they need to hear so we can focus on getting results. If you want to work with someone who’s honest, hard-working and cares about getting you results over a paycheck, then here I am! (of course, I want a paycheck, but you get the point 😉