There’s So Much More To A Content Marketing Strategy Than Blogging

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You are proud of your business. You worked damned hard for a great many years to build it up from nothing. You love your customers and value each and every one who alights on your website or walks through the doors of your physical premises. You also appreciate that if you’re to continue to enjoy their loyalty you can’t just expect them to keep coming to you. You need to extend a hand to them. You need to offer them something for nothing. You need to lift the curtain and let them take a peek behind. You need to take steps to forge a meaningful bond with them that will result in years of happy trading. That’s where content marketing steps in. Content marketing can not only strengthen the relationship your customers have with your brand, it can help you to create a brand identity that attracts legions of new clientele, strengthening and promoting your brand.

Yet, despite the power of content marketing, many entrepreneurs think only of blogging when it comes to using content to engage your audience. While your blog is certainly an important string to the bow of your brand, it is hardly the be all and end all.

Here are some other essential aspects of content marketing which should be incorporated into your strategy…

Video marketing

In an age where most of us consume digital content through mobile devices, in short bursts and on the go, long form written content may not be the best platform to reach busy customers. Video content, however, is quick and easy to digest and can make a huge impression. Given that video will account for 81% of online traffic by 2021 it’s a growth medium that you need to get familiar with. If you’re not using it, there’s a good chance your competitors are.

Email newsletters

Email newsletters are a tried and true method of not only keeping regular customers abreast of what’s going on with your business, it’s also a great means of building a sense of exclusivity. Thus, forking out for the best email marketing software is a worthy investment. You can alert your faithful customers to special offers and promotions as well as delivering targeted content and promotions designed specifically for them. Be warned, however, this is only effective for customers who opt in. You’ll need to tread lightly when it comes to staying on the right side of anti-spam laws.

Tweets and social media posts

Brevity is the soul of wit, and if you master it, you can concoct some devastatingly effective Twitter campaigns. See what you can learn from some of last year’s most successful campaigns. Remember also that a picture is worth a thousand words, and creating engaging content on Instagram is a great way to build a relationship with visually oriented customers.

Tips and tutorials

Finally, perhaps the best free gift you can give your customers is knowledge. Give them tips or tutorials that can help them to overcome the hurdles they face regularly and they will trust in your authority. It’s also a great way of illustrating real life ways in which your product can benefit them or even highlight unorthodox uses for your product.

The Wonderful Benefits of High-Quality Content for Your Business

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One of the most underrated aspects of business is high-quality content. This can cover a huge range of different components in your business, and in this article, we’re going to be discussing a couple of the most important ways to use original high-quality content.

What Type of Content Could Your Business Use?

The word content can be rather vague, but in most cases (at least, when relating to businesses) it means any kind of writing, video or photos that can be consumed by your audience. Here are some examples of content that you should always ensure are of high quality.

  • Product descriptions – When adding products to your business, their descriptions, specifications and any additional information should always be professionally written so that they convert leads into paying customers.
  • Blog posts – If you’ve attached a blog to your business, then all of those blog posts need to be relevant to your business in some way and written to a quality standard. You don’t want amateurish writing attached to your business, which is why it’s important to focus on quality over anything else.
  • Press releases – A press release is going to be publicly seen by many news outlets and industry influencers, so make sure you hire a professional service to write it for you unless you have talented writers at your disposal.
  • Website news – Any news post on your website should be able to excite existing customers and pique the curiosity of new ones.
  • Social media posts – Despite Twitter being focused on short-form writing, it’s still important to structure your social media posts.
  • Guides Any tutorials or guides that are written for your business should be relevant to the products or services you create. For instance, a guide on how to use a certain product you release is greatly appreciated, assuming it’s written well.
  • Video content – Content doesn’t always need to be written words. It can be videos as well, so make sure you don’t neglect this as an option.

The Benefits of Well-Made Content

The benefits are numerous and wide spreading. Quality guides and videos will draw people to your business. Professionally-written product descriptions will convert far more leads into sales than you could if you wrote them with no experience. In addition, social media posts will help expose your business by improving your online presence.

Finding the Right Creators

Whether you look for the services of an inbound marketing agency or search for freelance writers to help you out, there are thousands of creators out there that are willing to help you bolster your business. Just don’t forget that content can be more than just words on your website or blog. Content can be videos on a YouTube channel and they can also be images or infographics.

Summary

In short, don’t neglect to focus on the content that your website publishes. From product descriptions to videos and guides, everything that you publicly show to your audience will be an extension of your business yourself, hence why it needs to be written professionally.

A Web Presence Which Runs Like Clockwork

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You’re probably sick of hearing about the importance of a web presence. It’s all anyone seems to talk about, right? Well, unlucky for you, that’s what we’re going to talk about here, too. But, before you click away in exasperation, consider why there are so many articles out there about this. Because it MATTERS, of course. Without tackling this, you won’t see any success. There’s no escaping that fact. So, suck it up, and prepare to learn even more about the online aspect of your business.

The chances are that you’ve heard a thing or two about SEO by now. It is the not-so-secret key to a successful web presence. Using backlinks, and URLs for other informative sites, you and those pesky search engines can become best of friends.

But, there is another secret to SEO which you may not have heard as much about. For the most part, that’s because the workings of this aspect are a mystery. But, uploading schedules and relevance also seem to play a role in how high your site ranks. Those who upload intermittently fail to impress the likes of Google. With that in mind, then, you should update and upload often. And, we’re going to look at how you can do it.

Hand over the reins

If you’re groaning about having enough to do already, fear not. By turning to the IT Support offered by companies like Capstone IT, you won’t have to worry about this at all. For a monthly fee, they’ll ensure everything on your website is taken care of. And, that includes updating on a regular basis if you need them to. Of course, when it comes to actual content, this will need to be a collaboration. But, once you’ve come up with the ideas, they’ll do all the hard stuff for you. If you have the cash to spare, this may be a step worth taking.

Develop a regular routine

If you are taking the task yourself, it’s crucial you develop regular uploading days. For one, uploading at the same time each week seems to please the big guys. Plus, it allows you to keep on top of the issue. Go through your planner, and highlight the days on which you need to upload something online. This could be on your website or social media page. It doesn’t matter. You merely need to let people know that you’re out there, and you’re active.

Schedule posts

Of course, you won’t always be able to make time on those particular days. But, whenever you have a free moment, you should use it wisely by creating content of some kind. You can schedule posts on social media, and on your website. So, whenever you have an hour or so free, get something written. Having a decent backlog will save you having to worry. It’ll also ensure you always get something up when you’re supposed to. In no time, you should see your views skyrocket as you win favor with those in charge.