Isn’t It Time To Shout Your Name From The Rooftops?

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You know it’s really about time people were shouting your name from the rooftops.

When you’ve put all the hard work into creating a product or service that’s just begging to be used, then you need a sure fire way of getting your message across to the people who need to hear it.

With so much traffic and noise online, not to mention hundreds of marketing emails landing in your inbox every day, finding a creative solution is key and what better way of spreading the good news than straight from the horse’s mouth; in fact several horses’ mouths.

Phone A Friend

Consider the last time you needed a plumber. You knew your neighbor had just used one, so what did you do? Exactly, you asked if they made a good job of fixing the leak and you took that recommendation.

We would all take a personal suggestion over a faceless marketing email any day and getting that personal touch for your product is exactly the way to encourage traffic and ultimately growth.

Your online neighbors are the blogging community, who exist in vast numbers (more than 440 million globally last year). This army of writers wax lyrical on thousands of topics every day, from travel to washing machines, career strategy to Bitcoin. You’ll find someone writing about something you’re interested in from countries across the world. Naturally, not all blogs are created equal with some registering barely a blip in terms of readership, while others have an impressive core following.

Did you realize that you have the power to harness some of this blogging outreach and use it directly to promote your product or service? Here’s how:

Blogging For Beginners

Quite simply, you’re the boss and you call the shots when it comes to comes to blogger outreach services like this one. Services such as this follow much the same process of taking the URL you want to promote, what anchor text you need included and how many words you need the blog to be. The service reaches out to the blogging community; they’ll usually have several hundred on their books, and finds the most appropriate blog for your product. Connecting with the right audience is key and the combination of your market research and their experience should ensure that no one’s time gets wasted talking to the wrong crowd.

Once your audience is targeted and the right blog spots have been secured, that’s when a copywriting team gets to work, crafting a blog that fits your exact specifications. They’ll know who the blog audience is, so should write appropriate content that fits both the blog and your product like a glove. A professional team should manage to create a piece of writing that sounds so natural and informative and so unlike a long sales pitch that your reader will be engaged with the article from the word go. Anything other than that type of content will have the effect of switching off the reader. The exact opposite response required.

A blogging outreach service will also allow you to view the blog where it’s been placed and provide you with the full low down of statistics.

What Have You Done For Me Lately?

Your blog’s up and running, your links are on the site, so…what? What exactly are the tangible effects of blog placement and is it all about the numbers? Well, yes and no. Getting links on established blogs is what it’s all about. If we’re talking about search engines and let’s face it, by search engines we mean Google, getting a link on a credible, well-read online source, such as a well read parenting blog is like gold. The incredibly smart Google bots recognize quality of links and will feature your product higher up in searches if your website is identified with them.

They also recognize uniqueness and quality, so merely shoving a ton of links on a page that isn’t well read and of poor quality, will do you no favors. Be careful to steer clear of blogging services that promise you quantity over quality. You’re looking for well established and with a provable history of success.

Quality really is the key word. You simply must have non-plagiarized work that reads like a high quality editorial, being placed on high quality domains. If you can say you’ve got all this going for you, then you stand much more of a chance of seeing your name on the first page of a Google search, not languishing on the second or third and who really scrolls that far down anyway?

And another thing…

If that wasn’t quite enough to convince you, then there are one or two more intangible benefits to blogging outreach that really do have lasting benefits.

If you consider your blogging outreach to be an ongoing campaign, then you will find yourself connecting with your audience in a unique and direct way, which in turn builds relationships with them and establishes your name as a trustworthy and reliable source. Over time your brand, your voice becomes the voice of authority and is seen as credible and reliable. This word-of-mouth reputation alone is worth its weight in gold.

You’ll waste less time chasing markets that don’t fit the bill and far more time making connections with the right people in the places they hang out on social media. So much more cost effective and direct.

You also have access to the global market, an incredible resource to tap into and lead directly to your target pages. You no longer have to see yourself or your product as a localized concern, blogging can genuinely take you places you might never had considered before.

A final word

We started off talking about getting your brand out there in the big wide world and now it’s time to start putting plans into place about how you’re going to do just that.

Blogging placement is an underused and often unconsidered option for businesses but it is incredibly successful. Get in before the competition catches on to the benefits that a properly crafted and targeted blog can bring. Just remember that quality over quantity is key and see how far blogging will take your brand.

A Web Presence Which Runs Like Clockwork

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You’re probably sick of hearing about the importance of a web presence. It’s all anyone seems to talk about, right? Well, unlucky for you, that’s what we’re going to talk about here, too. But, before you click away in exasperation, consider why there are so many articles out there about this. Because it MATTERS, of course. Without tackling this, you won’t see any success. There’s no escaping that fact. So, suck it up, and prepare to learn even more about the online aspect of your business.

The chances are that you’ve heard a thing or two about SEO by now. It is the not-so-secret key to a successful web presence. Using backlinks, and URLs for other informative sites, you and those pesky search engines can become best of friends.

But, there is another secret to SEO which you may not have heard as much about. For the most part, that’s because the workings of this aspect are a mystery. But, uploading schedules and relevance also seem to play a role in how high your site ranks. Those who upload intermittently fail to impress the likes of Google. With that in mind, then, you should update and upload often. And, we’re going to look at how you can do it.

Hand over the reins

If you’re groaning about having enough to do already, fear not. By turning to the IT Support offered by companies like Capstone IT, you won’t have to worry about this at all. For a monthly fee, they’ll ensure everything on your website is taken care of. And, that includes updating on a regular basis if you need them to. Of course, when it comes to actual content, this will need to be a collaboration. But, once you’ve come up with the ideas, they’ll do all the hard stuff for you. If you have the cash to spare, this may be a step worth taking.

Develop a regular routine

If you are taking the task yourself, it’s crucial you develop regular uploading days. For one, uploading at the same time each week seems to please the big guys. Plus, it allows you to keep on top of the issue. Go through your planner, and highlight the days on which you need to upload something online. This could be on your website or social media page. It doesn’t matter. You merely need to let people know that you’re out there, and you’re active.

Schedule posts

Of course, you won’t always be able to make time on those particular days. But, whenever you have a free moment, you should use it wisely by creating content of some kind. You can schedule posts on social media, and on your website. So, whenever you have an hour or so free, get something written. Having a decent backlog will save you having to worry. It’ll also ensure you always get something up when you’re supposed to. In no time, you should see your views skyrocket as you win favor with those in charge.

Smart Ways to Grow your Business: The Power of Backlinks

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It is a known fact that backlinks are directly related to the amount of traffic that you have on your website. The more authoritative sites that you have linking to your site, the better rankings you’ll have and ultimately, the more traffic you’ll get. Quality backlinks should be your first focus. You may feel as though backlinks are hard to get, but they shouldn’t be and there are plenty of ways for you to earn backlinks so that you can benefit from everything that they have to offer.

Take Skip The Line Backlinks for example. They are able to offer you a huge range of backlink and SEO services, so you don’t have to build your links manually and risk low-quality alternatives.

Backlinks on Your Own Site

If you want to get the best result out of your site then you will need to use the right anchor text when linking on your site. You will want to have your own keyword and anchor text but you don’t want to have the keyword alone. The Google Penguin update targets those who do this and for that reason, you’ll only see a ranking increase over the short-term.

Backlinks on Other Sites

High authority backlinks are very important but they are also very tricky. You have to make sure that the link that you have can provide value to another site as well. It’s true that you can’t control what text another company will use, but you can still hope for the best by getting press in sites that are well-read. For example, you could ask the leaders in your company to post on guest-sites and when you have a company announcement, you can even send a press-release to other sites that are relevant and even popular with bloggers. This is one of the best ways for you to grow your business, but you need to show people why your post will benefit the readers of that site, and in exchange, you’ll get a backlink.

If you have an email list or if you have some social media pages then it’s important that you post on these accounts. It’s also important that you include links to other companies when your content talks about them or even other influencers.

Growing your Business

Ultimately, the best way for you to get backlinks would be for you to create high-quality content and to connect with other businesses. If you do this however, there is no guarantee that you will be able to get the best result out of your backlinks because you can’t predict how they will link to you or even if they will altogether. For this reason, it helps to choose a reputable company who is experienced in backlink building so that they can help you through the whole process.

Backlinks really are one of the best ways for you to establish your business online and it could be the ticket you need to ensure your own success. Building a business has never been easier, and you’d be surprised at how much it could make a difference to your own site traffic.