Collaborative post – may contain affiliate links
You know it’s really about time people were shouting your name from the rooftops.
When you’ve put all the hard work into creating a product or service that’s just begging to be used, then you need a sure fire way of getting your message across to the people who need to hear it.
With so much traffic and noise online, not to mention hundreds of marketing emails landing in your inbox every day, finding a creative solution is key and what better way of spreading the good news than straight from the horse’s mouth; in fact several horses’ mouths.
Phone A Friend
Consider the last time you needed a plumber. You knew your neighbor had just used one, so what did you do? Exactly, you asked if they made a good job of fixing the leak and you took that recommendation.
We would all take a personal suggestion over a faceless marketing email any day and getting that personal touch for your product is exactly the way to encourage traffic and ultimately growth.
Your online neighbors are the blogging community, who exist in vast numbers (more than 440 million globally last year). This army of writers wax lyrical on thousands of topics every day, from travel to washing machines, career strategy to Bitcoin. You’ll find someone writing about something you’re interested in from countries across the world. Naturally, not all blogs are created equal with some registering barely a blip in terms of readership, while others have an impressive core following.
Did you realize that you have the power to harness some of this blogging outreach and use it directly to promote your product or service? Here’s how:
Blogging For Beginners
Quite simply, you’re the boss and you call the shots when it comes to comes to blogger outreach services like this one. Services such as this follow much the same process of taking the URL you want to promote, what anchor text you need included and how many words you need the blog to be. The service reaches out to the blogging community; they’ll usually have several hundred on their books, and finds the most appropriate blog for your product. Connecting with the right audience is key and the combination of your market research and their experience should ensure that no one’s time gets wasted talking to the wrong crowd.
Once your audience is targeted and the right blog spots have been secured, that’s when a copywriting team gets to work, crafting a blog that fits your exact specifications. They’ll know who the blog audience is, so should write appropriate content that fits both the blog and your product like a glove. A professional team should manage to create a piece of writing that sounds so natural and informative and so unlike a long sales pitch that your reader will be engaged with the article from the word go. Anything other than that type of content will have the effect of switching off the reader. The exact opposite response required.
A blogging outreach service will also allow you to view the blog where it’s been placed and provide you with the full low down of statistics.
What Have You Done For Me Lately?
Your blog’s up and running, your links are on the site, so…what? What exactly are the tangible effects of blog placement and is it all about the numbers? Well, yes and no. Getting links on established blogs is what it’s all about. If we’re talking about search engines and let’s face it, by search engines we mean Google, getting a link on a credible, well-read online source, such as a well read parenting blog is like gold. The incredibly smart Google bots recognize quality of links and will feature your product higher up in searches if your website is identified with them.
They also recognize uniqueness and quality, so merely shoving a ton of links on a page that isn’t well read and of poor quality, will do you no favors. Be careful to steer clear of blogging services that promise you quantity over quality. You’re looking for well established and with a provable history of success.
Quality really is the key word. You simply must have non-plagiarized work that reads like a high quality editorial, being placed on high quality domains. If you can say you’ve got all this going for you, then you stand much more of a chance of seeing your name on the first page of a Google search, not languishing on the second or third and who really scrolls that far down anyway?
And another thing…
If that wasn’t quite enough to convince you, then there are one or two more intangible benefits to blogging outreach that really do have lasting benefits.
If you consider your blogging outreach to be an ongoing campaign, then you will find yourself connecting with your audience in a unique and direct way, which in turn builds relationships with them and establishes your name as a trustworthy and reliable source. Over time your brand, your voice becomes the voice of authority and is seen as credible and reliable. This word-of-mouth reputation alone is worth its weight in gold.
You’ll waste less time chasing markets that don’t fit the bill and far more time making connections with the right people in the places they hang out on social media. So much more cost effective and direct.
You also have access to the global market, an incredible resource to tap into and lead directly to your target pages. You no longer have to see yourself or your product as a localized concern, blogging can genuinely take you places you might never had considered before.
A final word
We started off talking about getting your brand out there in the big wide world and now it’s time to start putting plans into place about how you’re going to do just that.
Blogging placement is an underused and often unconsidered option for businesses but it is incredibly successful. Get in before the competition catches on to the benefits that a properly crafted and targeted blog can bring. Just remember that quality over quantity is key and see how far blogging will take your brand.