Top Factors that Are Affecting your Site’s Ranking Now

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The way that your pages are optimized really does have a profound effect on the ranking that you have. If you don’t think that your page is optimized then you could be seriously missing out and you may even run into more problems with Google at a later date. If you want to put all of that behind you then you can find out everything you need to know right here.


Keywords are quite possibly the main influencing factor when it comes to setting your site up for success. If you choose keywords that are too competitive then you may not be able to rank very high when compared to the other sites that are competing for the same keyword. If you don’t choose keywords that are competitive enough then you run the risk of people never searching for those words. Balance is key here, but including them in your content is just not enough. You also need to include the keywords that you have in your meta tag as well. This is one of the strongest relevancy signals you can send out. If you can, include it at the start of the title tag. When you optimize your page this way, you’ll start to see some incredible results. Social signals are huge as well, and if you want to find out more about them then simply visit


A sitemap essentially helps search engines to try and index all of the business pages that you have on your website. It is the most efficient way for you to tell Google what your site is all about. Domain trust is also another huge factor here. If you have a sitemap then this isn’t enough unless your domain is solid. One way for you to build domain trust is for you to have lots of links coming into your site and to also have a lot of social signals. All of this adds up when it comes to your site ranking.

Site Layout

The layout of your site won’t really affect your ranking, but the amount of people who drop off your site will. If you have a lot of traffic but they don’t stay on your site for more than a couple of seconds then this won’t be giving Google a very good impression. You need to have a site layout that is easy for your user to navigate and you also need to make sure that you don’t have any broken links either. Broken links will really go against you and you may not even realize that you have any if you don’t make the effort to check your pages from time to time. If you have hundreds of pages then it’s very easy to get a broken link from time to time, so run your website through an online SEO tool to check it and get it sorted out as soon as you can.

So there are many different factors that could be potentially going against you, and by getting this sorted out, you can then be sure to make the most out of your own site’s potential.

How to Keep Pace with Your Competition

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The business world is full of competition and if you want your business to succeed, then you need to keep pace with the rest of your industry. Unfortunately, this doesn’t mean simply copying what other businesses are doing, it means being able to read the signs, innovate with new ideas and understand where the possibilities lie.

Whether you are just starting out on a new venture, or your business is as old as the hills, you will need to have the right tools at your disposal to help you make the right decisions for your future.

Reputation Management

It might sound like something from a political TV show, but reputation management is one of the most important things you need to do in order to keep your business in the running. With the right tools, you should be keeping track of your own online presence, including what people are saying about you, as well as your competition’s online presence. This will help you to keep tabs on what your competition are doing and where you might be able to get ahead.

Though you might think that your reputation is all about your social media presence, it is also affected by any online mentions, listings and reviews that may be written about you. As well as seeing how these online comments bring business back to your website, you should also be on the lookout for any negative comments that may have a detrimental effect.


Like reputation management, SEO can be used to keep tabs on your competition and to influence your own website construction and content. For example, if you find that your competition are doing particularly well on a keyword you aren’t using, you might want to consider editing your content to include it.

SEO can also be used to see where you competition falls short and sometimes it is more obvious to you what they are missing than what you are. If you can track a few competing businesses, you will stand the best chance of keeping up with the industry as a whole.

Social Media

In an online world, social media presence is vital for any company. In 2018, this is even more pressing as customers expect faster response times, high quality content and social interaction too. If you can make sure that your social media is managed well, either in-house or by an agency, then you will be off to a great start.

As it goes hand in hand with your reputation, you should also look at what other companies are doing but don’t feel you must restrict yourself to your own industry. There are lots of innovative social media marketing campaigns out there and you shouldn’t limit yourself. Doing something different is usually the best way to grab the consumer’s attention, so be brave and do something bold.

Keeping pace with the competition is about more than just seeing what they are up to. You need to be thinking of ways that you can improve your own techniques, spot the gaps in the market and be bold with your approach.