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When you’re running your own business and you have a website, it’s often important for your website to be as successful as possible. When you have an online shop, this is essential for your business’s success overall. So, when you’re faced with a website that just isn’t really working, what do you do? Maybe you love the industry you’re in, and you’re great at coming up with products and selecting products, but you’re not so great on the tech from. Does this mean that you then have to suffer with a website that’s lacking? No – definitely not! You’re definitely going to be able to learn what to do, and make changes. And let’s take a look at some of these key ideas that could help you.
- It’s Not Discoverable
So first of all, one of the issues that you may be facing, is that your website just isn’t be found as much as you’d like. Or at all! And this is where SEO comes in. If you want your website to show up in searches on Google, you’ll need to work in some SEO practices, or work with a specialist like Ignite Digital, so that you can show up. And it is something that you should get into the habit of doing whenever you’re working on some page content, or different pieces of content.
- Your Content Is Boring
And speaking of content, how is yours looking? Perhaps the reason why your website just isn’t appealing to the people that it should be, it could be that your content is just boring. Maybe you are just churning out content for the sake of it? When this is the case, you’re going to want to work on that. Think about ways that you can spice up your content like EdgyLabs talks about. When you’re offering something more entertaining, or informative, or educational (that’s also optimized), you may find that you get better results.
- It’s Difficult To Navigate
Or maybe, it could be that your website is really hard to get around. If your visitors cannot find the information that they need, then they’re going to leave. This is the same if the site loads too slowly, so you may want to speak to your hosting team or web design team, about improving these.
- It’s Not Relevant
As tough as it may seem, maybe your site just isn’t relevant to your target audience. So think about whether you need to rebrand your site or change your content strategy, so that they’re actually interested in your website.
- You’re Just Not Advertising Enough
And finally, you may just not be advertising enough. Or at all! And this is going to be a huge problem. Because if you’re not really working on anything organic, or it’s just not performing, then you’re never going to get noticed. So if you want your website to be successful, and you’ve worked through each of the comments above, then you’re going to want to advertise. Online advertising such as paid social content or display ads, you’re going to find that it helps you to get the traffic you want. And if you can convert that, you’ll finally find the success that you want.