These 3 Tactics Will Help You Transform Your Conversion Rates

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If you’re unaware of what a conversion rate is, then you already have some catching up to do. In a world that’s dominated by the obsession of gaining web traffic, conversion rates refer to the proportion of said traffic that goes on to complete an action on your website. For example, how many people visiting your site will actually buy something?

As you can imagine, the better the conversion rate, the more sales and customers your business will see. So, how do you improve a poor conversion rate? There are loads of ideas, but these three tactics are the best ones to use:

A/B testing

In the conversion rate world, testing is a fundamental part of improving your site to the point where your rate is through the roof. The idea here is straightforward; you have a web page, and you test the conversion rate. Then, you make a change to the page, and test again – and so on. The aim is to see which changes are leading to the best conversion rate. After which, you can redesign the web page with the changes included, which will elicit more success and more sales.

Heat mapping

Heat mapping is something you’re probably not aware of unless you’re a bit of a website nerd. In simple terms, it’s a way of showing you how customers interact with your site. As you can see on, many companies offer this as an extra service in a digital marketing package. It literally gives you a heat map view of your website to show you where everyone is clicking. By seeing this, it lets you figure out the path most people take when they convert into customers or complete an action. Therefore, you will notice patterns that tell you which specific elements of your site are leading to the best conversion rates. So, you can focus on highlighting these areas even more, giving your rate a boost.

Customer surveys

Finally, the best way to help figure out what makes someone convert into a customer is by asking an actual customer. Send out emails to existing customers asking them about your website/business. The questions should be focused around what made them become a customer, how they found your site, what they liked about your website, and so on. By collecting the data, you’ll see patterns emerge. It could show that the majority of your customers found your site by an online ad which took them to a dedicated landing page. In which case, you know to invest heavily in more online ads. The point is; you see what made people convert from traffic to customers, and can use this information to create more conversions.

Some people may argue you need more than just three tactics is you want to improve your conversion rates. However, I think these three things are all you really need. They help you figure out what’s making people convert so you can use your findings to alter your site and digital marketing approach.

Is This Why Your Website Isn’t Successful?

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When you’re running your own business and you have a website, it’s often important for your website to be as successful as possible. When you have an online shop, this is essential for your business’s success overall. So, when you’re faced with a website that just isn’t really working, what do you do? Maybe you love the industry you’re in, and you’re great at coming up with products and selecting products, but you’re not so great on the tech from. Does this mean that you then have to suffer with a website that’s lacking? No – definitely not! You’re definitely going to be able to learn what to do, and make changes. And let’s take a look at some of these key ideas that could help you.

  1. It’s Not Discoverable

So first of all, one of the issues that you may be facing, is that your website just isn’t be found as much as you’d like. Or at all! And this is where SEO comes in. If you want your website to show up in searches on Google, you’ll need to work in some SEO practices, or work with a specialist like Ignite Digital, so that you can show up. And it is something that you should get into the habit of doing whenever you’re working on some page content, or different pieces of content.

  1. Your Content Is Boring

And speaking of content, how is yours looking? Perhaps the reason why your website just isn’t appealing to the people that it should be, it could be that your content is just boring. Maybe you are just churning out content for the sake of it? When this is the case, you’re going to want to work on that. Think about ways that you can spice up your content like EdgyLabs talks about. When you’re offering something more entertaining, or informative, or educational (that’s also optimized), you may find that you get better results.

  1. It’s Difficult To Navigate

Or maybe, it could be that your website is really hard to get around. If your visitors cannot find the information that they need, then they’re going to leave. This is the same if the site loads too slowly, so you may want to speak to your hosting team or web design team, about improving these.

  1. It’s Not Relevant

As tough as it may seem, maybe your site just isn’t relevant to your target audience. So think about whether you need to rebrand your site or change your content strategy, so that they’re actually interested in your website.

  1. You’re Just Not Advertising Enough

And finally, you may just not be advertising enough. Or at all! And this is going to be a huge problem. Because if you’re not really working on anything organic, or it’s just not performing, then you’re never going to get noticed. So if you want your website to be successful, and you’ve worked through each of the comments above, then you’re going to want to advertise. Online advertising such as paid social content or display ads, you’re going to find that it helps you to get the traffic you want. And if you can convert that, you’ll finally find the success that you want.

3 Reasons Your Website Isn’t Converting

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Building a great website is the first step toward success in the world of online retail. You need a slick website that is going to attract plenty of customers, but even if you manage that, you aren’t guaranteed success just yet. Getting people to come to the website is the first challenge but that’s only half the story. You also need to convince them to buy something while they’re there. This is the most common problem that new online businesses have. They’re getting plenty of visitors but they aren’t converting them into customers. In some cases, it might just be that your product isn’t good enough or you haven’t priced it properly. A bit of market research will tell you if that’s the case. If you’ve had a good response to the product and people think that it’s priced fairly, but you still aren’t making any sales, you could be making one of these other mistakes on your website.

Slow Loading Times

How long are you willing to wait for a website to load before you give up and look elsewhere? I bet it’s no more than a couple of seconds and most people would agree with you. That’s why a slow loading website is going to kill any potential sales immediately. There are quite a few different reasons for a slow loading website but usually, it’s to do with the hosting service that you’re using. Different websites have different needs which is why you should be using a hosting service that’s specifically aimed at businesses. Look at these business hosting packages and see which one works best for you. As well as loading times, you also need to find a service that offers good support, preferably with a live chat option. That way, if there is a problem with the site, you can get it sorted and get things up and running again quickly before you lose too many potential sales.

Not Using An Email List

Most people don’t buy the first time they go to your site. They’ll have a browse through your products and then go away and think about it for a while before coming back. The problem is, people often forget all about it and never come back to make a purchase, so you just need to give them a little reminder. Getting people to sign up to an email list and then sending them good marketing emails to encourage them to come back is one of the best ways to increase your online sales.

Annoying Checkout Process

A bad checkout page on a website is like the online equivalent of a huge queue in a store. A lot of people are going to change their minds and not bother. If they have to fill out loads of information and go through multiple pages, you’re just giving them more time to decide that they don’t want to make a purchase after all. That’s why you’ve got to make it as easy as possible for them.

Make these 3 simple changes to your site and you should see a big increase in sales in no time.

Easy Hacks To Help Your Website Generate More Conversions

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Your website is as essential to your business as its logo or its name. Without it, your customers wouldn’t know where to find you or how to get in touch with you, while you could be missing out on accessing your products and services.

The main purpose of your website is to boost business growth. The more people who visit your website, the more likely you are to increase your leads and your profits. If your website is underperforming, you might need to reconsider your strategy and try some new techniques to help your website work harder for your business.

Increase your leads with these easy and affordable website hacks to help you turn those leads into the conversions you need to boost your business.

Analyze browser behavior

Who visits your website and what do they do when they’re there? Until you Analyze browser behavior, it can be difficult to understand what you’re doing wrong, as well as where you’re going right. You can use a cost effective B2B sales tool to help you find out more about your website’s visitors. You could also try surveying them to help you understand what they think of your website and whether it delivers the things that they expect.

Improve its speed

The competition for web browsers’ attention is tough. Many people will leave a website that takes longer than three seconds to load, so if your website is on the slow side, you could be missing out on conversions before they’ve even seen what your website looks like. Find out if your web hosting service can boost your speed – it might cost you more money, but it will be worth it. You might need to switch to another provider to benefit from the best speeds possible. Meanwhile, work on improving the appearance of your website to make it as visually-appealing as possible so that when that page does hold, you’ll be more likely to hold on to those visitors.

Make the most of free analytics tools

Want to know where your traffic comes from? Using an analytics tool like Google Analytics can help you to understand more about where traffic to your website comes from, and help you boost your marketing efforts in the areas that are underperforming. It’s easy to learn to use Google Analytics, and as a free tool, your business can get a lot of value out of using it.

Enable live chat

As a business, it’s important that you communicate efficiently. Customers and clients want to be able to communicate simply, and a live chat feature could benefit your website and help customer and clients to get the answers they want quickly. Live chat tools are simple to install, but you’ll need to make sure that you have the resources to manage it effectively – otherwise you’ll be left with some angry users!

Improving your business’ website can help you to generate better conversions and get the most out of your leads. With some simple hacks, you can turn your website into a valuable asset to help increase your profits.