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Your website is as essential to your business as its logo or its name. Without it, your customers wouldn’t know where to find you or how to get in touch with you, while you could be missing out on accessing your products and services.

The main purpose of your website is to boost business growth. The more people who visit your website, the more likely you are to increase your leads and your profits. If your website is underperforming, you might need to reconsider your strategy and try some new techniques to help your website work harder for your business.

Increase your leads with these easy and affordable website hacks to help you turn those leads into the conversions you need to boost your business.

Analyze browser behavior

Who visits your website and what do they do when they’re there? Until you Analyze browser behavior, it can be difficult to understand what you’re doing wrong, as well as where you’re going right. You can use a cost effective B2B sales tool to help you find out more about your website’s visitors. You could also try surveying them to help you understand what they think of your website and whether it delivers the things that they expect.

Improve its speed

The competition for web browsers’ attention is tough. Many people will leave a website that takes longer than three seconds to load, so if your website is on the slow side, you could be missing out on conversions before they’ve even seen what your website looks like. Find out if your web hosting service can boost your speed – it might cost you more money, but it will be worth it. You might need to switch to another provider to benefit from the best speeds possible. Meanwhile, work on improving the appearance of your website to make it as visually-appealing as possible so that when that page does hold, you’ll be more likely to hold on to those visitors.

Make the most of free analytics tools

Want to know where your traffic comes from? Using an analytics tool like Google Analytics can help you to understand more about where traffic to your website comes from, and help you boost your marketing efforts in the areas that are underperforming. It’s easy to learn to use Google Analytics, and as a free tool, your business can get a lot of value out of using it.

Enable live chat

As a business, it’s important that you communicate efficiently. Customers and clients want to be able to communicate simply, and a live chat feature could benefit your website and help customer and clients to get the answers they want quickly. Live chat tools are simple to install, but you’ll need to make sure that you have the resources to manage it effectively – otherwise you’ll be left with some angry users!

Improving your business’ website can help you to generate better conversions and get the most out of your leads. With some simple hacks, you can turn your website into a valuable asset to help increase your profits.