10 Proven Ways To Attract More Leads 2019

Collaborative post – may contain affiliate links

Attracting more leads in 2019 isn’t rocket science, but many business owners do find this task quite difficult. However, something as simple as changing the positioning or color of a call to action button could help you to attract more leads. It really doesn’t have to be some big gesture that gets a lot of attention – although those kinds of things can help too. 

Below, we’ll take a look at just some of the ways you can attract more leads this year. 

Get Your Landing Page Design Right

Making sure you get your landing page design right is key, as it’s often the first page people land on after having searched for what you offer. Choose the right keywords for the page, making sure you’re targeting the right key phrases. Be creative in banner or header section design, and make sure you think carefully about your call to actions, too. 

You can do a number of other things too, such as use genuine customer reviews and give detailed information on why you believe the person should work with you. 

  1. Be Smart With Your Email Marketing 

Email marketing isn’t something that’s going away any time soon, but getting it right is essential or you’ll have a ton of unopened messages. Avoid spammy words in the subject line, such as ‘prize’ or ‘purchase’. These words instantly turn people off. 

Personalize emails with the person’s name, too, as this will always mean more opens and click throughs. Ensure the content within your email is good enough to avoid people unsubscribing too – if you promised free tips each week when they signed up, make sure you stick to that.

  1. Promote On Social Media

Social media is a great place for people to discover new content. It can also help you to build links that quickly turn support into SEO efforts. Having a consistent social media plan will enable you to reach people, so consider hiring a social media manager so you can stay on top if it. It isn’t something you can update sporadically. It really isn’t enough to post a couple of times a week. Usually, a business must post multiple times a day at the right times to get the best results. This can be difficult to remember and fit in as a business owner, so consider a social media manager a good investment. 

  1. Website optimization

Your site should be well optimized. It should provide information that customers are looking for, and focus on the customer in many ways. What is their experience when using your site? Put yourself in their shoes as you use your site so you can get an idea of how they feel. Your site should be easy to navigate, have content to help with making purchases or deciding what to purchase, and should be easy for them to purchase what they need. 

Clear pricing, clear contact information, and a clear way for them to contact you. Your site is your 24/7 storefront, so Website optimization is absolutely key to generating leads and business. Investing in a great web design and ensuring the person/company who creates your site focuses on optimization from the get go will be a big help. 

  1. Post relevant & Useful Content On Your own Blogs and Niche Sites

Posting useful content on your own blog helps you to establish yourself as an expert. When people believe you’re an expert, they will come back again and again. Posting on other sites can help you to raise awareness and share your expertise further. 

As often misunderstood, content should not be limited to text format only. Creating content isn’t just blogs, either. It also includes the following:

  • Social Media
  • Ebooks
  • Case Studies
  • Podcasts
  • Templates
  • Infographics
  • Videos
  1. Try Paid Promotion For Instant Results

Using paid promotions can help you to get instant traffic. Using PPC in harmony with other optimization and SEO techniques can help you to get great results. It isn’t about choosing just one, although you do need to carefully monitor your results of each one so you know what you need to change for future campaigns. 

  1. Host An Event

Hosting an event, depending on the type, can help you to get the attention of various clients and prospects. This could be a workshop where you share your expertise, a summer barbecue, or something else. Make sure it attracts the people you want to market to and that you have a way of following up afterwards. Consider raising funds for charity at your event, as this could help you to give back to the community and raise more awareness of your event. 

  1. Launch a PR campaign

Press coverage is like free advertising, so launch a PR campaign. This gives you more credibility and PR campaigns are far more likely to convince potential customers to take a look at you. 

  1. Join Forces With Another Business

Joining forces with another business will mean attracting more customers while the other business benefits, too. Think about it: does your business complement another business you can think of? Is the product used with another kind of product regularly, or does it work well with one your audience may not know about? This partnership must be beneficial for all involved, so think carefully about who you can join forces with. When you approach them, make sure the benefit is clear for them. 

  1. Find Something To Sponsor

Sponsoring an event or product can help you to reach a target audience and increase your brand awareness. Bear in mind that what you choose to sponsor should be relevant to your target market and ‘on brand’. It might be a good idea to look at a few disasters that other companies have had with sponsorships so you can avoid anything similar happening to you. 

Attracting more leads in 2019 can be achieved using any of the methods above. Would you like to add something to the list? Leave a comment below!

 

Easy Hacks To Help Your Website Generate More Conversions

Collaborative post – may contain affiliate links

Your website is as essential to your business as its logo or its name. Without it, your customers wouldn’t know where to find you or how to get in touch with you, while you could be missing out on accessing your products and services.

The main purpose of your website is to boost business growth. The more people who visit your website, the more likely you are to increase your leads and your profits. If your website is underperforming, you might need to reconsider your strategy and try some new techniques to help your website work harder for your business.

Increase your leads with these easy and affordable website hacks to help you turn those leads into the conversions you need to boost your business.

Analyze browser behavior

Who visits your website and what do they do when they’re there? Until you Analyze browser behavior, it can be difficult to understand what you’re doing wrong, as well as where you’re going right. You can use a cost effective B2B sales tool to help you find out more about your website’s visitors. You could also try surveying them to help you understand what they think of your website and whether it delivers the things that they expect.

Improve its speed

The competition for web browsers’ attention is tough. Many people will leave a website that takes longer than three seconds to load, so if your website is on the slow side, you could be missing out on conversions before they’ve even seen what your website looks like. Find out if your web hosting service can boost your speed – it might cost you more money, but it will be worth it. You might need to switch to another provider to benefit from the best speeds possible. Meanwhile, work on improving the appearance of your website to make it as visually-appealing as possible so that when that page does hold, you’ll be more likely to hold on to those visitors.

Make the most of free analytics tools

Want to know where your traffic comes from? Using an analytics tool like Google Analytics can help you to understand more about where traffic to your website comes from, and help you boost your marketing efforts in the areas that are underperforming. It’s easy to learn to use Google Analytics, and as a free tool, your business can get a lot of value out of using it.

Enable live chat

As a business, it’s important that you communicate efficiently. Customers and clients want to be able to communicate simply, and a live chat feature could benefit your website and help customer and clients to get the answers they want quickly. Live chat tools are simple to install, but you’ll need to make sure that you have the resources to manage it effectively – otherwise you’ll be left with some angry users!

Improving your business’ website can help you to generate better conversions and get the most out of your leads. With some simple hacks, you can turn your website into a valuable asset to help increase your profits.