Collaborative post – may contain affiliate links
Attracting more leads in 2019 isn’t rocket science, but many business owners do find this task quite difficult. However, something as simple as changing the positioning or color of a call to action button could help you to attract more leads. It really doesn’t have to be some big gesture that gets a lot of attention – although those kinds of things can help too.
Below, we’ll take a look at just some of the ways you can attract more leads this year.
Get Your Landing Page Design Right
Making sure you get your landing page design right is key, as it’s often the first page people land on after having searched for what you offer. Choose the right keywords for the page, making sure you’re targeting the right key phrases. Be creative in banner or header section design, and make sure you think carefully about your call to actions, too.
You can do a number of other things too, such as use genuine customer reviews and give detailed information on why you believe the person should work with you.
- Be Smart With Your Email Marketing
Email marketing isn’t something that’s going away any time soon, but getting it right is essential or you’ll have a ton of unopened messages. Avoid spammy words in the subject line, such as ‘prize’ or ‘purchase’. These words instantly turn people off.
Personalize emails with the person’s name, too, as this will always mean more opens and click throughs. Ensure the content within your email is good enough to avoid people unsubscribing too – if you promised free tips each week when they signed up, make sure you stick to that.
- Promote On Social Media
Social media is a great place for people to discover new content. It can also help you to build links that quickly turn support into SEO efforts. Having a consistent social media plan will enable you to reach people, so consider hiring a social media manager so you can stay on top if it. It isn’t something you can update sporadically. It really isn’t enough to post a couple of times a week. Usually, a business must post multiple times a day at the right times to get the best results. This can be difficult to remember and fit in as a business owner, so consider a social media manager a good investment.
- Website optimization
Your site should be well optimized. It should provide information that customers are looking for, and focus on the customer in many ways. What is their experience when using your site? Put yourself in their shoes as you use your site so you can get an idea of how they feel. Your site should be easy to navigate, have content to help with making purchases or deciding what to purchase, and should be easy for them to purchase what they need.
Clear pricing, clear contact information, and a clear way for them to contact you. Your site is your 24/7 storefront, so Website optimization is absolutely key to generating leads and business. Investing in a great web design and ensuring the person/company who creates your site focuses on optimization from the get go will be a big help.
- Post relevant & Useful Content On Your own Blogs and Niche Sites
Posting useful content on your own blog helps you to establish yourself as an expert. When people believe you’re an expert, they will come back again and again. Posting on other sites can help you to raise awareness and share your expertise further.
As often misunderstood, content should not be limited to text format only. Creating content isn’t just blogs, either. It also includes the following:
- Social Media
- Case Studies
- Try Paid Promotion For Instant Results
Using paid promotions can help you to get instant traffic. Using PPC in harmony with other optimization and SEO techniques can help you to get great results. It isn’t about choosing just one, although you do need to carefully monitor your results of each one so you know what you need to change for future campaigns.
- Host An Event
Hosting an event, depending on the type, can help you to get the attention of various clients and prospects. This could be a workshop where you share your expertise, a summer barbecue, or something else. Make sure it attracts the people you want to market to and that you have a way of following up afterwards. Consider raising funds for charity at your event, as this could help you to give back to the community and raise more awareness of your event.
- Launch a PR campaign
- Join Forces With Another Business
Joining forces with another business will mean attracting more customers while the other business benefits, too. Think about it: does your business complement another business you can think of? Is the product used with another kind of product regularly, or does it work well with one your audience may not know about? This partnership must be beneficial for all involved, so think carefully about who you can join forces with. When you approach them, make sure the benefit is clear for them.
- Find Something To Sponsor
Sponsoring an event or product can help you to reach a target audience and increase your brand awareness. Bear in mind that what you choose to sponsor should be relevant to your target market and ‘on brand’. It might be a good idea to look at a few disasters that other companies have had with sponsorships so you can avoid anything similar happening to you.
Attracting more leads in 2019 can be achieved using any of the methods above. Would you like to add something to the list? Leave a comment below!