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When you launch a website, naturally you want to ensure that it performs as well as possible because if your website is going to lead to success for your brand, it needs to perform properly, doesn’t it? The fact is that website performance is absolutely critical because your visitors expect more and more from your site by the day. When a website fails work properly or load quickly, this is when you put your brand at risk of losing customers, which is why it’s so vital that you have a high performing website from the start.

If a customer doesn’t find a website to be a good site, they will most probably tell their friends about how poor the site is, which will mean that you lose out on your old customers as well as new ones. That is why you need to nail it when it comes to your website’s performance, to ensure that it is performing as it should be. The question is, of course, what does it take to create a website that is performing perfectly?

For everything that you need to know about ensuring that your website is performing perfectly, have a read of the advice and information below.

Optimize your images

When it comes to ensuring that your website is performing as it should be, it’s essential that you take the time to optimize your images.

Firstly, it’s important to understand that the larger the image size the longer the load time and longer load times aren’t necessarily good for your website’s performance and customers as people don’t like having to wait for things – instant gratification is a very real concept in the website world. That’s why you should always choose the right image size for the job at hand, as that way you can ensure that it will load properly.

It’s also essential to understand that not all images come in one format, different formats are available for different uses. So you need to ensure that you are choosing the right one for your website’s specifications.

Optimize your content

Text renders far faster than images and is also far better for SEO than images, which is why it’s so essential that not only do you optimize your text, but that you create the right text for your website. It must be clear, concise and exceptionally well written. You can’t expect your users to contend with text that is poorly constructed, can you?

SEO isn’t always easy to understand or utilize effectively, which is why if you’re unsure how to take advantage of this clever marketing tool, it’s best to be smart about it and outsource the task to an experienced SEO writer. After all, you don’t want to make the mistake of going DIY with it and it having an impact on your website’s performance, and thus your business’s success, do you?

Take advantage of site crawler tools  

If you want to ensure that your website’s site layout is perfectly designed and is error free, you might want to take advantage of sitecrawler tools, because these can help to create a map of your website.

They are also fantastic for highlighting where there are any errors – these can then be fed back to your web developers and dealt with quickly and efficiently, before they have an impact on your website’s performance.

Optimize your HTML

Never make the mistake of copying and pasting text from other sources, such as Microsoft Word, as this can result in a lot of complex HTML code being copied over, which can make your website run far slower than it should do.

Aim to use simple structures in your HTML and always ensure that these structures are compliant. As that way, browsers will be able to see and crawl your page more effectively if this is the case.

Don’t forget to leave white space on your page. A lot of people don’t realize is but white space is actually great for site crawlers and needs to be there in order for your site to be crawled effectively.

Choose infrastructure wisely

When it comes to your website’s infrastructure, it’s essential that you choose it wisely. Whether you are hosting your website on a shared server or you have your own, you need to realize that you get what you pay for.

If you are running a website that is packed full of content and has hundreds of pages, it is best to opt out of sharing a server, instead it’s better to pay for your own. Otherwise, it may take far too long for your site to load. Your hosting infrastructure should always be personalized to your website, if you want to ensure that it will run as effectively as possible.

Your business’s website is a key part of its success, particularly now that the majority of purchasing is done online, with more people buying via online retailers than ever before. Your website is an extremely vital too for your company, which is why it is so essential that you take full advantage of it and look after your website properly. You need to ensure that you know what you’re doing with your website, and are aware of how to guarantee that it is performing as it should be.

If you fail to take care of your business’s website properly, you will find that it may not perform as it should do, which could lead to all kinds of different problems for you and your business, not to mention your website. If you are going to give your business the very best chance of success, it’s vital that you put your all into your website, and ensure that it designed to function perfectly and to the highest quality possible.

A lot goes into running a successful website, which is something that a lot of business owners don’t always initially realize. However, understanding this is key, because if you don’t take care of your website, it won’t take care of your business and your customers.