First Impressions: Creating A Professional Online Presence

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The internet has done a lot to change the way that society works. Never before has the world been so connected, with people from all over the planet sharing information with whoever would like to find it. When it comes to your professional life, this can present some challenges, and it’s becoming increasingly common for people to overlook this. To help you out, this post will be exploring some of the best ways to ensure that your online presence reflects your ambitions, as this area never has to hold you back.

Things To Avoid

It can be hard to get used to the idea of everything you do on the web being recorded in some shape or form, but the past can often come back to haunt people when they are looking to advance their career in the modern world. Employers will be keen to take a look around the web to find out more about you when you go for their roles, included anything from social media accounts to articles with your name in them. When under this sort of scrutiny, it’s often best to avoid having anything negative to find, and you can find some examples of this below.

 

  • Controversial Political Opinions: While you have the right to believe what you want, employees can choose to ignore you as a candidate if they don’t like it. This can make it best to avoid spreading this sort of message on social media. These sorts of sites have become outlets for conversations like this, but it doesn’t look very professional, and most companies won’t want to associate themselves with it.

 

 

  • Irresponsible Behavior: The people looking to hire you will want to make sure that you meet their strict standards when it comes to behavior. Having content online which shows you breaking normal rules, especially in previous jobs, is a very bad idea. Those who show off things like substance abuse and law breaking will find it the hardest to progress in their professional career.

 

Positive Image

Cultivating the right image when all you have to do it are a collection of quotes and photographs isn’t always an easy process. As time goes on, the way you present yourself online is becoming more important, and little things can really make a difference. You can take a look around real profiles on social sites to give yourself an idea of how other people succeed. There are also some tips to help you below, going through a range of great ways to build a positive image for yourself on social media.

 

  • Quality: In the age of the internet, quality if often something people ignore when interacting with others. Incorrect grammar, punctuation, and even spelling are commonplace, and this is something worth avoiding. Along with this, having your own corporate headshots taken for profile pictures can be a great idea. When you have all of this working together, it will make you look professional before they even see your resume.

 

 

  • The Right Content: Businesses don’t want to hire people who will provide the wrong kind of energy to their business. For example, you would probably find it much easier to get a good job if you present yourself as a family person, rather than someone who likes to spend each night with their friends. It’s hard to say what makes someone professional, but you can still tailor your profiles to impress the types of business you’d like to work for the most.

 

Turning Back The Clock

While most of the things you post online will be around forever in some form, not a lot of people will know how to dig up things which have been deleted. Most social sites make it very easy to get rid of posts, and they all have to allow you to remove your entire profile, giving you the chance to wipe things way and start fresh if you’re not happy with your past. Of course, if you have articles mentioning your name or anything else which could be seen as negative, you might not have such a good chance to make it disappear.

With all of this in mind, you should be feeling ready to get started on building the perfect professional presence for yourself on the world wide web. A lot of people struggle with this, making it a simple way to give yourself an edge against other potential employees. Of course, this isn’t just for people looking for jobs, though, as this can be helpful if you’re running a business, too.

The Updates Your Website Might Need

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If you’ve got a business in the modern day and age, then you’ve got a website, and being able to continually update and innovate it to make sure it stays relevant is a skill few possess. And because of that, a lot of us need some pointers on where to start before we know where to take our brand next! So if you’re someone who feels your website is lacking in certain areas, is too much trouble for you to run in its current state, or simply doesn’t have as much of an online presence as you hoped, here’s a couple of the best updates you might want to put it through.

New and Exciting Content

Fresh content always means you’re going to have someone new clicking on your site, reading through what you’ve posted, leaving a like or a comment, and it’s the main way you can build more and more of the following you alway wanted when you started your business. So the main update your website is going to need is a better upload schedule, and relevant content you know you can churn out on a regular basis.

Fresh content also ranks you higher on the search engines, as you’re updating regularly, and that pushes you to the top of the feed. Not to mention the potential amount of SEO content you can implement here, to make sure you get to the top and stay there!

A Better Server

A better server means better security, better storage, better content management, and simply, better service for your customers all round. And when you move servers, you’ll notice a much better stream of traffic to your website – alert all of your existing customers that you’re changing, and see how many of them flock to your site all at once to see the difference!

When you’ve got a new server on your hands, you might also notice a difference in costs and maintenance; plenty of web hosting services out there know you’re looking for them and offer specific deals for changing over, and you’re going to want a company that offers more in terms of support for your business! But you might want to invest in a vps here, especially if you’ve been a small time operation up until now. It’s a good stepping stone between what you are and the fully dedicated and extensive server you’re hoping to end up on.

Ready to Update?

Updating your website means you’ve got a lot more opportunities to take your company to the next level. Whatever that level is is your choice – you started your company with a goal in mind and you carefully planned out the steps you’d need to take to get there. All in all, running your website carefully and with consideration for the changing times puts you on the fast track for making more and more of a profit!