Top 5 Skills You Need To Grow Any Website

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When you’re running your business, you do need to think about the website. Online, this will be the home platform for your company. Everything should be rerouted or redirected through your business website if you want to kick your company into high gear. This means that content should be posted on your site, even after it has appeared and been promoted on social media. As well as plenty of content promotion, you also need to think about keeping clients and customers updated too. You should be providing them with all the information they need from your business direct from your website.

Great, but to maximize the potential of your business site, you also need to think about how to drive more traffic, grow your reach and connect with customers. Do you think this is going to be difficult? Well, it can be but if you have several vital skills then you should have no issues at all getting the results you want here. So, let’s explore each of these individually and make sure that you know why these are crucial.

Social Communication

As you might have expected, this largely relates to using social media the right way. Social media can be a very powerful tool for any business owner and will help you drive more traffic to your site if you use it correctly. To do this, you need to understand that there are different strengths and weaknesses for each social network that you could use.

This includes the favorites such as Facebook, Instagram, Twitter, Pinterest and more. While some of these are best suited for B2B companies – Facebook – others are far more beneficial for business owners who are marketing to general consumers – Instagram. This is because Instagram provides a better avenue for releasing image content which is more interesting and exciting to customers. Your industry, sector, or target audience will also impact which social media source will be right for you. For instance, you need to consider where the key influencers in your industry are. This is where the main brunt of your campaign should be focused.

Once you decide on a place to play, you then need to utilize the social profile effectively. It’s best to follow the eighty, twenty rule here with only twenty percent of posts or content being direct promotion for your brand. Of course, gaining attention through social media isn’t just about posting. That’s the easy part. You need to select a tone, maintain a level of consistency with your posts, ensuring that everything you publish adds rather than detracts from your business brand.

As well as this, you must work on effectively communicating with users and customers through social media too. So, for instance, you should think about UGC or user-generated content. This is a great way to get users on your side while also bringing more to the fold. Remember, users are more likely to trust content promotion from another user compared to content directly from your business.

Know SEO

Next, let’s consider the impact of SEO or search engine optimization. Regardless of whether you are running an ecommerce shop, a blog or a full business website, you probably have some understanding of SEO. If you don’t it’s imperative this changes otherwise you will not see the level of response that you hoped for in terms of growth and of course traffic. There are various aspects of SEO that you should consider. It is not one factor of your website but instead several that overlap and interlink.

As an example, you must make sure that your site is optimized for mobile use to ensure a high ranking. Many and quite possibly most of users will now access your website through a mobile device and there is now a Google mobile first index system in place. This means that Google will index a mobile version of your site rather than a desktop if you have one which is critical and could provide you the competitive advantage.

As well as this, you also need to consider how to build your site effectively. Website structure plays a massive part on whether your business will see high levels of traffic. A great structure will ensure that customers and clients can find what they are searching for from your business. The general rule here is to make sure that customers are only ever three clicks away from what they are looking to purchase or invest in. You might wonder how this could impact SEO when these individuals will already have discovered your site. Well, issues such as a high bounce rate could pull your ranking right down. Nothing will make a user click off faster than being unable to find what they were searching for.

Creating Content

You also need to be able to create fantastic content that is targeted and that your clients or customers love. You might think that creating content is about following a strict set of rules but this is not quite true. After all how could it be when if you did this, you would be stuck with content that looked like it came out of a cookie cutter.

The trick then is to instead mix up the content and provide users with plenty of different options and possibilities. That means you should have images, videos, text and much more. When creating text, make sure you provide both snappy short posts and something with a little more bulk or substance that they can really sink their teeth into.

One of the greatest challenges of writing content is often knowing what to write. First, you need to know what customers are searching for with your website. You can use analytics to discover the keywords that customers use when they discover your site and then build content around these words or phrases. If you’re looking for an angle, searching this key phrase in Google and examine the content that the SERPs provide carefully. Craft something similar with a little more punch and pizazz and you should find that your business does climb higher in the rankings. This will help your traffic grow. You could even target FAQs related to the targeted keywords or queries.

Web Design

You need to think about what clients think of your site once they reach it. Positive reviews and great first impressions is the only way to see tremendous levels of website growth. This means you need a great website design. While it can be tempting to simply focus on a template, save money and build from there, this is a mistake. It will mean that putting your website in focus will be a struggle. Instead, you need to build a web design from scratch that provides a strong platform for your business and links beautifully to the individual brand. If you can’t do this, it’s always worth hiring a professional to help.

Headline Creation

Last but not least, you need to focus on creating killer headlines that really catch the attention of your users. It’s important that you immediately grab their interest and headlines or titles are the best way to do this, even beyond choosing the right image.

The key thing to remember here is that article titles need to have all the information users need, show clearly what your content or page is about and provide an irresistible hook. If you succeed in ticking off all the boxes here then you will see fantastic levels of views and indeed shares for any piece of content, assuming it reaches a high quality.

We hope you find this find this information useful and that it provides you with all the tools you need to grow your website.

First Impressions: Creating A Professional Online Presence

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The internet has done a lot to change the way that society works. Never before has the world been so connected, with people from all over the planet sharing information with whoever would like to find it. When it comes to your professional life, this can present some challenges, and it’s becoming increasingly common for people to overlook this. To help you out, this post will be exploring some of the best ways to ensure that your online presence reflects your ambitions, as this area never has to hold you back.

Things To Avoid

It can be hard to get used to the idea of everything you do on the web being recorded in some shape or form, but the past can often come back to haunt people when they are looking to advance their career in the modern world. Employers will be keen to take a look around the web to find out more about you when you go for their roles, included anything from social media accounts to articles with your name in them. When under this sort of scrutiny, it’s often best to avoid having anything negative to find, and you can find some examples of this below.

 

  • Controversial Political Opinions: While you have the right to believe what you want, employees can choose to ignore you as a candidate if they don’t like it. This can make it best to avoid spreading this sort of message on social media. These sorts of sites have become outlets for conversations like this, but it doesn’t look very professional, and most companies won’t want to associate themselves with it.

 

 

  • Irresponsible Behavior: The people looking to hire you will want to make sure that you meet their strict standards when it comes to behavior. Having content online which shows you breaking normal rules, especially in previous jobs, is a very bad idea. Those who show off things like substance abuse and law breaking will find it the hardest to progress in their professional career.

 

Positive Image

Cultivating the right image when all you have to do it are a collection of quotes and photographs isn’t always an easy process. As time goes on, the way you present yourself online is becoming more important, and little things can really make a difference. You can take a look around real profiles on social sites to give yourself an idea of how other people succeed. There are also some tips to help you below, going through a range of great ways to build a positive image for yourself on social media.

 

  • Quality: In the age of the internet, quality if often something people ignore when interacting with others. Incorrect grammar, punctuation, and even spelling are commonplace, and this is something worth avoiding. Along with this, having your own corporate headshots taken for profile pictures can be a great idea. When you have all of this working together, it will make you look professional before they even see your resume.

 

 

  • The Right Content: Businesses don’t want to hire people who will provide the wrong kind of energy to their business. For example, you would probably find it much easier to get a good job if you present yourself as a family person, rather than someone who likes to spend each night with their friends. It’s hard to say what makes someone professional, but you can still tailor your profiles to impress the types of business you’d like to work for the most.

 

Turning Back The Clock

While most of the things you post online will be around forever in some form, not a lot of people will know how to dig up things which have been deleted. Most social sites make it very easy to get rid of posts, and they all have to allow you to remove your entire profile, giving you the chance to wipe things way and start fresh if you’re not happy with your past. Of course, if you have articles mentioning your name or anything else which could be seen as negative, you might not have such a good chance to make it disappear.

With all of this in mind, you should be feeling ready to get started on building the perfect professional presence for yourself on the world wide web. A lot of people struggle with this, making it a simple way to give yourself an edge against other potential employees. Of course, this isn’t just for people looking for jobs, though, as this can be helpful if you’re running a business, too.

The Updates Your Website Might Need

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If you’ve got a business in the modern day and age, then you’ve got a website, and being able to continually update and innovate it to make sure it stays relevant is a skill few possess. And because of that, a lot of us need some pointers on where to start before we know where to take our brand next! So if you’re someone who feels your website is lacking in certain areas, is too much trouble for you to run in its current state, or simply doesn’t have as much of an online presence as you hoped, here’s a couple of the best updates you might want to put it through.

New and Exciting Content

Fresh content always means you’re going to have someone new clicking on your site, reading through what you’ve posted, leaving a like or a comment, and it’s the main way you can build more and more of the following you alway wanted when you started your business. So the main update your website is going to need is a better upload schedule, and relevant content you know you can churn out on a regular basis.

Fresh content also ranks you higher on the search engines, as you’re updating regularly, and that pushes you to the top of the feed. Not to mention the potential amount of SEO content you can implement here, to make sure you get to the top and stay there!

A Better Server

A better server means better security, better storage, better content management, and simply, better service for your customers all round. And when you move servers, you’ll notice a much better stream of traffic to your website – alert all of your existing customers that you’re changing, and see how many of them flock to your site all at once to see the difference!

When you’ve got a new server on your hands, you might also notice a difference in costs and maintenance; plenty of web hosting services out there know you’re looking for them and offer specific deals for changing over, and you’re going to want a company that offers more in terms of support for your business! But you might want to invest in a vps here, especially if you’ve been a small time operation up until now. It’s a good stepping stone between what you are and the fully dedicated and extensive server you’re hoping to end up on.

Ready to Update?

Updating your website means you’ve got a lot more opportunities to take your company to the next level. Whatever that level is is your choice – you started your company with a goal in mind and you carefully planned out the steps you’d need to take to get there. All in all, running your website carefully and with consideration for the changing times puts you on the fast track for making more and more of a profit!