Why Your Online Presence Is More than Your Google Listings

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If you would like to build a strong brand image online, you will need to focus on more than one area. While search engines have a lot of power and they can get the word out about your services and your products, they can’t make people buy. It is the communication method and the sales funnel you put in place that will turn visitors into customers. If you would like to get trusted by people and get them to consider buying from you, it is crucial that you are present on more than one platform.

People Buy from People Not Companies

The main reason why you will need to brand yourself as a person is that people often make emotional decisions when buying something. The good news is that once you can connect with people on a personal level, they are more likely to listen to your advertisements and check out your Google ads. While search engine optimization and online marketing are important, you will also have to focus on connecting with your audience.

You Need Social Proof

Instead of simply saying how good you are at what you are doing, you will also have to collect feedback and manage your online reputation. Ask for feedback and rating on your website, your blog, your social media site, and direct people to your Google pages and various review sites. People don’t trust companies as much as they used to, and always check what other people are saying about their experience before they make a final decision.

Traffic Without Conversions Equals Zero Money

No matter how many people you get to visit your website through Google links, you will not make money unless they become customers. This is why you need to build an effective sales funnel that will guide them through the process of becoming a customer from the moment they land on your page. Your sales funnel needs to aim at engaging with your customers and creating emotional response to trigger buying decisions.

You Will Not Sell at the First Visit

Not many people will decide to buy from you the first time they visit your site. While Google retargeting is good to help you recapture the attention of people who have been on your site before but didn’t commit to order, you will also be able to get the message out there by being present on social media, on blogs, and other channels. The more your potential customers see you, the more likely they will be to remember your brand when they need what you offer.

Fresh Content Beats Everything

If you have a one-page website with old content, you are not likely to rank high in search engines and gain the trust and attention of your market. Instead, you will need fresh content. Text only is not as good as a mix of various types of content, such as infographics, videos, images, and presentations. The freshest your site is, the higher your search engine rankings and reputation will be.

Interaction with Your Market

While getting people to notice your brand is the first aim of your site and marketing strategy, you will also have to find a way to interact with people. If you would like to find unique ways to do so, you can check out Better Bistro Media so you can find the right campaign for your industry, your market, and your target customer. Not all methods work equally well for each brand, so you will have to tailor your campaigns to your needs.  

Consistent Brand Messages

If you would like a strong online presence, it is crucial that you focus on your brand messages. They need to be simple and straight-to-the point. Your audience doesn’t have the time to listen for longer than a couple of minutes, and their first question will be “what is in it for me”. Make sure that your brand messages are consistent across all the channels, or you might end up confusing your potential buyers.

Customer Service Counts

You can get people to visit your site and engage with your brand, but if you let them down when it comes to customer service, they will never return. Not to mention that they will end up leaving you a negative feedback. You have to implement online chat and other technologies so your visitors can find what they are looking for and get the answers they want as soon as possible. You can gain trust by being approachable and responsive.

There Are Other Search Engines Out There

You might be focusing on Google listings, as it relates to the largest search engine out there, but chances are that you are missing out on traffic from other sources. Don’t neglect other search engines or directories that can send you qualified traffic and people who are interested in what you have to offer. You might want to be present on international markets, as well, or on local directories to target people in your area.

People Trust Paid Ads Less and Less

One of the reasons why many webmasters have turned away from Google advertising is that customers searching for information online are more careful which links to click. If they know that it is a paid ad, they might avoid it and look for the organic search results instead. You can’t rely on paid ads alone. Not to mention that as soon as your budget is gone, you will lose all the traffic that comes to your site daily. If you provide content and build reciprocity, you have a better chance of gaining people’s trust online.

There are plenty of ways you can engage with people online and get them to engage with your brand. Focusing on only one traffic source and neglecting the sales funnel development might be foolish of you. Be sure to test different traffic generation and conversion methods and measure everything. Focus on building a consistent brand message and reputation, engage with your potential buyers on a personal level, and you will succeed with your digital marketing.

4 Things Your Business Can do to Reach More Customers

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You have to try to make sure your business reaches as many customers as possible. The goal of any business should be to increase client-base and make sure you try to reach as many customers as you can. This is something that can really have an impact on the future of the company as well as any success you might have in the future.

Make sure your company is focused on bringing in as much business as possible, and try to understand that there are a lot of ways to achieve this. You need to make sure you are targeting as many customers as you possibly can because this is going to help you with more repeat custom. These are four great things your company can do to ensure you reach more customers.

Improve Your Presence Abroad

Eventually, you are going to want to make sure you increase your business presence abroad. Taking your brand international is so important, and you need to make a name for yourself as best you can. This will be a slow process, and it might need you to rebrand the company in order to achieve this. However, it is definitely possible, and there are a lot of things that you can do to achieve this.

Take Your Products Nationwide

You also need to make sure that you are spreading your shipping and delivery means across the country. You want your products to get to as many people as possible because this is going to enhance your success in the future. By joining up with trucking companies, you will be well-placed to take your products all across the country, bringing newer areas to your company, and introducing more people to your business.

Use Affiliate Marketing

Affiliate marketing is one of the best ways of reaching as many new customers as you possibly can. There are a lot of different marketing techniques you can use to market your business, and affiliate marketing is one of the best. This is where you get bloggers and freelancers to promote your products and services in exchange for compensation. They can use their audience to push your products and improve your presence in areas you may not have had access to before.

Giveaways

If you are serious about selling more to the right people you need to get nibbles first! The best way to do this is to make sure you utilize free stuff and giveaways. People love to get freebies, and this is one of the best ways of driving people to your brand and generating some buzz for the business. Giveaways should be used cleverly, but they are a great way of making sure you reach more customers.

These are 4 excellent things you can do to help your business reach more customers and improve as a company. You need to make sure you keep the customer in the front of your mind, and the more you can do to focus on this, the better you set yourself up for the possibility of success in the future.