Expansion Of Your Business Now That Lockdown Is Easing

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There is no denying that it has been a tough couple of months for all businesses. Having to ride the storm of the global pandemic and figure out not only how to function in a new world but also to continue to make money in an ever changing community. It has been tough. However, lockdown is easing and people are starting to get used to this new normal. But what can you do to start expanding your business and moving it forward now that lockdown is easing? Here are some of the things to consider.

Continue to diversify your business

One of the first things to think about when it comes to your business is to continue to diversify it in any way that you can. You will have likely had to think on your feet when the anemic got serious and you had no way of functioning normally. It may have meant you offering up more online focused points of sale or even diversifying with different products and services. Keep with the changes that have proved successful and build upon them in any way that you can. This is the perfect opportunity to make some decent changes to the direction that your business can take. 

Make some changes to your online presence

Another thing to focus on now more than ever is your online presence. Many people have no choice but to shop online these days which often means that the shops that once were popular are no longer needed. It is a good idea to work on your digital presence when it comes to your business. This will be things such as your social media platforms and ensuring that you build your following organically. Another thing to think about would be to consider your website and how you are portrayed online. It might be worth focusing on SEO and looking at the content that you have on your website. 

Give manufacturing a go

It could be that sourcing your products is difficult due to restrictions in other countries, so it might be time to look at ways that you can manufacture your products yourself. Whether you need to think about a production line, find a space that you can house the industrial products that you use and even hiring staff in order to operate it, you might find that in the long term the investment will pay off. Plus manufacturing your own products gives you greater flexibility when it comes to product changes. 

Value your time and focus on areas you can change 

Last of all, it is very important for you to place a value on your time. This means that you should focus on the areas where you can make the most difference. Now more than ever it is important to use your time wisely, and if you are not going to be able to do things well, look at outsourcing it instead. This could make a big difference to your output. 

Let’s hope these tips help you when it comes to expanding your business after lockdown.

Using Your Downtime Wisely

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Whatever you do, there’s no denying that the world is vastly different than it was just a few short weeks ago. Much of the world is experiencing some form of lockdown, and many businesses have been forced to close their doors for the foreseeable future. Some are still going strong online, but even then, things are different. 

Whether your company is still functioning normally, now operating online, or you’ve had to close down, for the time being, things will be different. And you are probably looking for ways to ensure the current health crisis doesn’t affect you too much in the long term. 

While no one knows what the future may bring, now less than ever, there are some things that you can do while business might be quiet. To prepare for the next phase in the life of your business. Let’s take a look at some ideas. 

Keep in Touch

It’s more important than ever that we keep in touch with our clients and customers, but also with our team members. Communication is all that we’ve got at the moment, and utilizing it with emails and social media messages is a great way to keep relationships going, personally, and professionally. 

Check Your Equipment and Supplies

If you are still able to access your business, this can be a great time to check on your equipment and supply levels. Does any of your equipment need servicing or replacing? Are there any improvements that you would like to make? How are your supply levels? Do you hold too much stock?

Even if you can’t get into your workplace, think about upgrades like GPI fuel pumps, which could increase productivity and save time if your business uses vehicles. 

Get on Top of Your Admin

Admin might be the bane of your life. You might let it pile up until you can no longer justify leaving it. Well, this is the time to clear your in-tray, sort your filing and hit the ever-elusive inbox zero. You could even set up some more efficient systems for the future. 

Get Online

If your business is already online, you are hopefully using this time to update your website, expand your online store and build your brand. If you’re not already online, this is the perfect time to give your business an online presence. Get on social media, start selling on online marketplaces and launch an e-commerce store. 

Plan for the Future

There’s never been a better time to plan for the future. We don’t know when this will end, or when life will return to normal, but, we do know that it will end. So, make sure you are ready for action as soon as it does. Plan products and services that you want to offer, marketing campaigns and even new training plans. 

Take a Break

Yes, this is a great chance to build. But, that doesn’t mean that you can’t have a break, especially if you don’t feel your best. Give yourself a chance to get away from the business, and you may return feeling refreshed and filled with good ideas. There’s nothing wrong with a little lazy time.

Incredible Additions To Boost Your Online Store

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If you are running an online store, you are probably already aware that you have competition everywhere you look.

In a world that is so competitive, you are possibly finding incredibly tough to shine, right? Well, if this is the case, then this post is for you. Today we are going to look at some incredible things you can add to your online store that will really give your eCommerce shop the boost it deserves.

Why People Love Online Shopping

Many people still think that online shopping is lazy; this is obviously not the case; in fact, online shopping in today’s world is a necessity. 

With the evolution of technology, it has meant that more is expected from people, thus resulting in the human race being far busier today than it was twenty years ago. To keep up with the level of busyness, we now how solutions that enable us to multitask far easier and the most popular among them in online shopping.

In the next section, we are going to show you how to make your online store even more appealing to customers and leave your competition way behind.

Micro-Moment Marketing

If your business has seen moderate success from its existing marketing, why not try something a little new that’s really taking businesses to brand new heights.

Micro-moment marketing takes into account that people nowadays are incredibly busy and uses this to their advantage. Marketing like this plays to those moments where people are scanning through something and presents them with something that appears for around 20 seconds.

While micro-moment marketing can be quite complicated to get to grips with, it can also be one of the best tools you can use for your business nowadays. 

Enhance Your Store

When it comes to your website, you should realize that the better it functions, then the more sales that will come through it. 

There are some things that you should be considering like enterprise WooCommerce, which can really help things take off quickly, and you should consider looking to update your servers should they be running a little slowly.

Get Analytics

While there are a lot of analytics tools out there that vary in price, the best one you can use is free, and that’s Google Analytics. 

Google Analytics will allow you to monitor the behavior of every visitor that comes to your website, and you will be able to determine how long they stay for, where they have come from, whether they were recommended and what pages they looked at.

Having access to a tool like this enables you to make tweaks that can ultimately correct anything that you are doing wrong. Where most people go wrong with Google Analytics is they think it will help them add things, this is not its purpose. 

The purpose of Google Analytics is to help you identify where you are going wrong, and then it’s for you to put it right.

With tools like this and the other things we have mentioned today, if you apply one of all of them, you will soon see boosts in your business that you thought were not possible.

Selling Online – Slow & Steady For Success

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Many people are looking for an extra source of income. Perhaps you already have a product you can sell, or maybe you don’t. Either way selling online is going to be your best bet. Aside from the fact you can sell globally in most cases, you can manage it from home. It is always worthwhile to remember that in most cases, selling online takes some time to get going. There is usually less risk involved because you don’t need to have storage for products in most cases, you aren’t paying the rent on a shop, and there are many options for selling. 

Let’s dive into some tips for success!

Products 

Although you might be having dreams of laying in bed with a coffee watching the cash roll in from your online store – that isn’t going to happen unless you know what you are going to be selling. You need to think about the profit margin you are looking for – and always remember that you will be up against the much cheaper competition. If you don’t already sell anything specific, then the world is your oyster here. What do you have a lot of knowledge in, access to or can produce yourself? If you choose an item that you are passionate about, it won’t feel so hard on the long days. 

Name

If you are freelancing already, then you probably have a brand name that you can work with. If you don’t, then think about the future and not just now. If you have plans to expand one day, you are going to want to make sure the name will fit with that growth. It also needs to fit into a domain name and all of your social media channels. Easy to say, easy to read, gives a lead (into what you do). 

Where

This is where many people get a bit lost. You can choose to have your goods only on your own website, but really you are going to be looking for those big audiences that you can get from Shopify, 3dCart, Amazon and more. Though it doesn’t hurt to have your own site too. But you should always remember that each of those points of sales has rules, and if you break them, you are going to be looking to get help at appealasap.com. Be sure you know what you are signing up to, what the costs are and what the benefits are for you. 

Promote

Once you have all of the basics set up, you are going to need to promote your store and products often. Using the very same social media accounts, we just spoke about. Learn about social media marketing, email list building, SEO, and paid advertising to make the most of what you can do. It is the promotion that is going to do the heavy lifting on the growth of your business….

The other large chunk of work is going to be from you always delivering on time, always responding to customers (consider chatbots for this if you are working alone). And really leverage that email marketing list for the upsell.

4 Things Your Business Can do to Reach More Customers

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You have to try to make sure your business reaches as many customers as possible. The goal of any business should be to increase client-base and make sure you try to reach as many customers as you can. This is something that can really have an impact on the future of the company as well as any success you might have in the future.

Make sure your company is focused on bringing in as much business as possible, and try to understand that there are a lot of ways to achieve this. You need to make sure you are targeting as many customers as you possibly can because this is going to help you with more repeat custom. These are four great things your company can do to ensure you reach more customers.

Improve Your Presence Abroad

Eventually, you are going to want to make sure you increase your business presence abroad. Taking your brand international is so important, and you need to make a name for yourself as best you can. This will be a slow process, and it might need you to rebrand the company in order to achieve this. However, it is definitely possible, and there are a lot of things that you can do to achieve this.

Take Your Products Nationwide

You also need to make sure that you are spreading your shipping and delivery means across the country. You want your products to get to as many people as possible because this is going to enhance your success in the future. By joining up with trucking companies, you will be well-placed to take your products all across the country, bringing newer areas to your company, and introducing more people to your business.

Use Affiliate Marketing

Affiliate marketing is one of the best ways of reaching as many new customers as you possibly can. There are a lot of different marketing techniques you can use to market your business, and affiliate marketing is one of the best. This is where you get bloggers and freelancers to promote your products and services in exchange for compensation. They can use their audience to push your products and improve your presence in areas you may not have had access to before.

Giveaways

If you are serious about selling more to the right people you need to get nibbles first! The best way to do this is to make sure you utilize free stuff and giveaways. People love to get freebies, and this is one of the best ways of driving people to your brand and generating some buzz for the business. Giveaways should be used cleverly, but they are a great way of making sure you reach more customers.

These are 4 excellent things you can do to help your business reach more customers and improve as a company. You need to make sure you keep the customer in the front of your mind, and the more you can do to focus on this, the better you set yourself up for the possibility of success in the future.