Is It Past Time You Implemented Times New Roman Into Your ECommerce Efforts?

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Every eCommerce company on the planet knows that website design and content matter. This is old news that’s appeared in nearly every piece of business advice for the past five years or more. But, while you’re distracted taking care of text alignments and describing your products in fewer words, one key aspect of design may still be falling by your wayside.

As you might be able to guess from the title we are, of course, talking about website fonts. While an outsourced design company will call you out here in seconds, your in-house efforts may be fully convinced that Comic Sans or some other outlandish ‘trendy’ font is the best thing for appealing to your millennial audience.

But guess what? Times New Roman and its straight-laced counterparts are and always have been go-to fonts for professional purposes, and implementing them on your website could be the missing key for appealing to the broadest audiences. 

If you aren’t convinced, keep reading to find out why your funky fonts might not be pulling conversions the way you expect. 

Customers are struggling to understand your products

Some fonts are just outright impossible to understand. That bubbly typeface may look the part, but remember that design is predominantly about conveying information. If people are clicking off your site in seconds or failing to convert despite initial interest, there’s a significant risk that they don’t understand your font, and thus your products. By instead turning to a more traditional font option, you can guarantee that everyone who comes to your site can read the product descriptions you took so long perfecting

You’re falling foul of compliance

Surprising as it may seem, difficult to read fonts could also leave your site short of compliance. That’s because ADA site compliance dictates that every website is accessible, even to individuals with sight issues. Ultimately, alt-text and even audio descriptions are key here, but font plays a part. If you don’t use readable fonts that everyone can grasp, you aren’t an inclusive provider. As well as limiting your audience, this could see you facing legal action if a court deems it as discrimination. 

You’re struggling to maintain professionalism

There are a whole host of reasons why companies struggle to reach the levels of professionalism they’re aiming towards, but believe us when we say that a ‘fun’ website font can most definitely be one of them. After all, how can customers take you seriously when you’re using comic typefaces or bubbly text choices? As much as you think it looks ‘cool,’ there’s more chance that these additions make your site look like a five-year-old designed it. By comparison, straightforward fonts like Times New Roman are crisp, clean-cut, and, ultimately, professional at all times.

Turning to more traditional fonts can sometimes feel like stepping away from your funky brand image, but trust us when we say that this is always a step in the right direction. It should undoubtedly see business soaring in a way that it merely hasn’t until now.

Incredible Additions To Boost Your Online Store

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If you are running an online store, you are probably already aware that you have competition everywhere you look.

In a world that is so competitive, you are possibly finding incredibly tough to shine, right? Well, if this is the case, then this post is for you. Today we are going to look at some incredible things you can add to your online store that will really give your eCommerce shop the boost it deserves.

Why People Love Online Shopping

Many people still think that online shopping is lazy; this is obviously not the case; in fact, online shopping in today’s world is a necessity. 

With the evolution of technology, it has meant that more is expected from people, thus resulting in the human race being far busier today than it was twenty years ago. To keep up with the level of busyness, we now how solutions that enable us to multitask far easier and the most popular among them in online shopping.

In the next section, we are going to show you how to make your online store even more appealing to customers and leave your competition way behind.

Micro-Moment Marketing

If your business has seen moderate success from its existing marketing, why not try something a little new that’s really taking businesses to brand new heights.

Micro-moment marketing takes into account that people nowadays are incredibly busy and uses this to their advantage. Marketing like this plays to those moments where people are scanning through something and presents them with something that appears for around 20 seconds.

While micro-moment marketing can be quite complicated to get to grips with, it can also be one of the best tools you can use for your business nowadays. 

Enhance Your Store

When it comes to your website, you should realize that the better it functions, then the more sales that will come through it. 

There are some things that you should be considering like enterprise WooCommerce, which can really help things take off quickly, and you should consider looking to update your servers should they be running a little slowly.

Get Analytics

While there are a lot of analytics tools out there that vary in price, the best one you can use is free, and that’s Google Analytics. 

Google Analytics will allow you to monitor the behavior of every visitor that comes to your website, and you will be able to determine how long they stay for, where they have come from, whether they were recommended and what pages they looked at.

Having access to a tool like this enables you to make tweaks that can ultimately correct anything that you are doing wrong. Where most people go wrong with Google Analytics is they think it will help them add things, this is not its purpose. 

The purpose of Google Analytics is to help you identify where you are going wrong, and then it’s for you to put it right.

With tools like this and the other things we have mentioned today, if you apply one of all of them, you will soon see boosts in your business that you thought were not possible.

Areas of Your Small Business to Consider Outsourcing

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Many small business owners start out by taking all work that needs to be done into their own hands. They’ll operate independently and get their business up and running alone. However, as your business establishes itself and you begin to experience more demand, you’re going to have to accept help. If you don’t, you’ll burn yourself out and your business will suffer for it. At the same time, taking on part time or full time employees can be relatively daunting. Becoming an employer lands a whole lot of responsibility on your shoulders. So, what’s the solution? Well, a good place to start is outsourcing.

What Is Outsourcing?

So, what exactly is outsourcing? Well outsourcing is a commonly employed business process in which you pay third parties or freelancers to take care of some of the work that you have to carry out. You don’t have to employ them – you simply pay them for a temporary service.

Web Design

Increasing numbers of small business owners are deciding to take their store online. The world of Ecommerce is booming and allowing customers to make purchases through the web can significantly increase your sales and profits. However, unless you want to spend a whole lot of time learning CSS and HTML coding, you’re going to have to outsource web design to a web design professional. They’ll be able to bring your ideas to life on a webpage.

Accounts Receivable

Accounts receivable, otherwise more casually referred to as “AR”, are records of the money owed to your business. Perhaps you have let a supplier take stock and they are going to pay you for it as it sells. Maybe you have offered finance plans to your customers where they can buy now and pay later. Regardless of why you are owed money, it’s important that you manage these accounts well and keep an accurate record of what is owed, what has been paid back, and what settlement figures different people have attached to their account. This, of course, can prove extremely time consuming. At the same time, you can’t cut corners, because this could mean making losses and charging people the wrong amount for products and services that they have already received or used. So, consider an accounts receivable solution.

Product Photography

Sure, you might be able to take some good quality pictures on your smartphone nowadays. But nothing quite beats professional product photography. A professional product photographer has the best equipment and also has an eye for the perfect shot, so they’ll display your products in the best light possible. This can boost sales, especially if you are selling online. Remember that online customers only have images to go by when it comes to deciding whether to purchase a product or not.

These are just a few different areas that you might want to consider outsourcing. At the end of the day, you can outsource almost any aspect of your business’ operation. But these are some really good starting points that you could seriously benefit from.