Tag: google analytics

Incredible Additions To Boost Your Online Store

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

If you are running an online store, you are probably already aware that you have competition everywhere you look.

In a world that is so competitive, you are possibly finding incredibly tough to shine, right? Well, if this is the case, then this post is for you. Today we are going to look at some incredible things you can add to your online store that will really give your eCommerce shop the boost it deserves.

Why People Love Online Shopping

Many people still think that online shopping is lazy; this is obviously not the case; in fact, online shopping in today’s world is a necessity. 

With the evolution of technology, it has meant that more is expected from people, thus resulting in the human race being far busier today than it was twenty years ago. To keep up with the level of busyness, we now how solutions that enable us to multitask far easier and the most popular among them in online shopping.

In the next section, we are going to show you how to make your online store even more appealing to customers and leave your competition way behind.

Micro-Moment Marketing

If your business has seen moderate success from its existing marketing, why not try something a little new that’s really taking businesses to brand new heights.

Micro-moment marketing takes into account that people nowadays are incredibly busy and uses this to their advantage. Marketing like this plays to those moments where people are scanning through something and presents them with something that appears for around 20 seconds.

While micro-moment marketing can be quite complicated to get to grips with, it can also be one of the best tools you can use for your business nowadays. 

Enhance Your Store

When it comes to your website, you should realize that the better it functions, then the more sales that will come through it. 

There are some things that you should be considering like enterprise WooCommerce, which can really help things take off quickly, and you should consider looking to update your servers should they be running a little slowly.

Get Analytics

While there are a lot of analytics tools out there that vary in price, the best one you can use is free, and that’s Google Analytics. 

Google Analytics will allow you to monitor the behavior of every visitor that comes to your website, and you will be able to determine how long they stay for, where they have come from, whether they were recommended and what pages they looked at.

Having access to a tool like this enables you to make tweaks that can ultimately correct anything that you are doing wrong. Where most people go wrong with Google Analytics is they think it will help them add things, this is not its purpose. 

The purpose of Google Analytics is to help you identify where you are going wrong, and then it’s for you to put it right.

With tools like this and the other things we have mentioned today, if you apply one of all of them, you will soon see boosts in your business that you thought were not possible.

How To Save Your Business Money

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

As a business grows, it can sometimes become difficult to keep track of what’s being spent and what’s coming in as there’s likely to be a variety of incomings and outgoings within the company. Saving your business money is crucial for keeping up its success so here’s how to save your money today.

Streamline Finances

Keeping track of the finances can get more difficult as a company grows. Human error can lead to invoices being lost and outgoings not being tracked. To keep this all in one place, it might be a good idea to streamline your finances into one piece of software. That way, all your accounting team can access this one platform and process all the incomings and outgoings through it. You, therefore, want a good accounting software, UK alone has many to choose from.

Be Wiser With Hiring Staff

Not every company has the funds available to hire full-time staff, so a good way of compromising with this issue is by hiring freelancers or contractors to do the work. Hiring someone full-time is a costly expense, so this is a good way of getting the skills and requirements you need but for a cheaper price. You also only have to pay for the amount of work needed.

Have Extra Budget Meetings

Budget meetings are good to keep track of the expenditures in your business. These extra budget meetings should be included whenever there’s been a growth in the company. That way, you keep track anything that simply could be cut to save money. That way, the extra funds can go towards other areas of the business.

Change To Digital Marketing

Traditional marketing and advertising, in general, has slowly started to shift out of popularity. As consumers, we spend most of our time engaging with content online for free as opposed to paying for it in the form of a magazine or newspaper. It’s also much harder to get detailed analytics through traditional advertising than it is when you do it online. There are now monitoring systems such as Google Analytics which allows you to delve deeper into your audience and who they are. You can find out everything from their geographic location, their age group and even their hobbies and interests. With this information at a business’ fingertips, they’ve got more opportunity to tailor their future content to hit their target audiences. It’s also free to use, which is a bonus.

Go Paperless

As businesses become more aware of the environmental impact that they could be causing, a lot of businesses now are going paperless. Going paperless is not only environmentally friendly but it’s also going to save the company money by cutting down on stationery costs. The less paper you use, the better and now it’s more popular to save documents digitally rather than in physical form. This makes everything more secure, especially when you can password protect documents.

It can be easy to save your business money, you just need to be conscious of where your money is being spent.

Expansion Tools For Start-Up Founders

Scott AsaiLeave a comment

Technology has created tools that can do more than we can imagine. Every entrepreneur needs these tools. But startup founders need them most.

Even though there are lots of premium and expensive tools, start-up founders might not afford them. For this reason, we combined a list of tools that are free or affordable.

From research, companies that used data-analytics tools experienced over four times growth of revenues within one year. Is it possible for startups to be part of the success stories within a year?

Use these tools to expand your online business.

1. Google Analytics: Surprisingly, there have been complains about poor user interface of Google products. Analytics is one of them. For you to make good use from this platform, you have to forget about the interface. And learn to use the tool.

In many cases, it’s not about the platform, but how you use the platform. Google analytics is a tool that helps you understand your customers. So you can analyze data, and do data-driven marketing. With data, small tweaks can make a huge difference. Let’s say you are doing keyword research. You might suspect that your customers are using certain keywords. But you may be wrong. Analytics will reveal the search volume of each keyword. So you can get keywords with low competition and high search volume.

2. Social Media.

From Facebook, Twitter, to Instagram, social media is rapidly shaping the way we do things today. With facebook, advertisers have a cheaper option of running cheaper Ads. Since social media has over 1 Billion active users, businesses have access to a global audience.

There are two primary functions of social media. First, listening to your customers. And then advertising through social media marketing.

If you have are running a B2C business, chances are that customers will use social media to inquire about your products. It can be through direct messages, tweets, or posts that tag you. Startup founders need social media managers to respond to every query. Additionally, you need to write Ads that convert, and target your specific audience. While today’s business operations are done digitally, it’s still a good idea to keep some well designed company letterhead in stock for the old fashion way of customer communications.

3. Email: email marketing is one of the most convenient ways a businesses can use to close deals. Startup founders need to understand the buyer’s  journey. Startups should have a website. Usually a niche website or an ecommerce website. Be sure to use a website you can monetize. The website will have a blog section that keeps the customer aware about your product, and how it solves their problem. You can then make lead magnets to capture emails and other important information about your prospects. From there, you’ll have permission to ask your customers whether you should send them promotional emails. That’s where email marketing begins. If you have a list of 30,000 prospects and a $500 product, you can make $300,000. That works if you meet the average conversion rate of 2.78%. And this can be done over a period of one year.

Infusionsoft: Infusionsoft is a software that allows one to personalize their marketing campaigns. The software has automated workflows, payment integrations like Paypal and credit cards. Startup founders can use Infusionsoft for businesses.

For you to expand, you need to know the power of FREE. So infusionsoft allows you to influence a customer by giving a free product. It can be a webinar, guide, report, or a book. Thereafter, you’ll have the customer’s information. And with this information, you can do marketing segmentation. Just grouping your email list based on certain metrics.

Asana: What was the last time you worked in a team? How were the results? Asana is a project management platform that allows one to assign tasks to team members. One can follow on deadlines, get reminders, and even attach relevant files. Begin by planning, prioritizing, and setting reasonable deadlines.

To-Do lists work. And Asana will definitely help you do that.  Start-ups can find their desired plans from it’s main website.

Salesforce.

Startups can also expand by maintaining their customer relationships. Salesforce is a dynamic platform that will assist you to do that. Salesforce offers training to people who can be administrators, developers and consultants. One can make ecommerce apps on the cloud platform.

Woocommerce: WordPress ecommerce allows startups to sell products online. Startups can do drop shipping using the Woocommerce plugin on wordpress. It’s affordable and scalable. Startups won’t worry about the availability of stock. So besides selling your products through Woocommerce, you can use leverage to expand your business.

Here are a few factors to consider when selecting the tools you use. Because not all tools work for all types of businesses.

  • Your budget. Make sure that the tool you are paying for is affordable, and only takes a small fraction of your profits.
  • When using project management tools, make sure you hit deadlines. Also, do not forget to track results.
  • Type of business. For instance, Woocommerce only works for businesses that sell products. So it helps startups sell products online.

Over 53% of businesses use these tools to expand their businesses. And they can’t be wrong. Startup founders should consider using any of these to expand their businesses.