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There is no denying that it has been a tough couple of months for all businesses. Having to ride the storm of the global pandemic and figure out not only how to function in a new world but also to continue to make money in an ever changing community. It has been tough. However, lockdown is easing and people are starting to get used to this new normal. But what can you do to start expanding your business and moving it forward now that lockdown is easing? Here are some of the things to consider.
Continue to diversify your business
One of the first things to think about when it comes to your business is to continue to diversify it in any way that you can. You will have likely had to think on your feet when the anemic got serious and you had no way of functioning normally. It may have meant you offering up more online focused points of sale or even diversifying with different products and services. Keep with the changes that have proved successful and build upon them in any way that you can. This is the perfect opportunity to make some decent changes to the direction that your business can take.
Make some changes to your online presence
Another thing to focus on now more than ever is your online presence. Many people have no choice but to shop online these days which often means that the shops that once were popular are no longer needed. It is a good idea to work on your digital presence when it comes to your business. This will be things such as your social media platforms and ensuring that you build your following organically. Another thing to think about would be to consider your website and how you are portrayed online. It might be worth focusing on SEO and looking at the content that you have on your website.
Give manufacturing a go
It could be that sourcing your products is difficult due to restrictions in other countries, so it might be time to look at ways that you can manufacture your products yourself. Whether you need to think about a production line, find a space that you can house the industrial products that you use and even hiring staff in order to operate it, you might find that in the long term the investment will pay off. Plus manufacturing your own products gives you greater flexibility when it comes to product changes.
Value your time and focus on areas you can change
Last of all, it is very important for you to place a value on your time. This means that you should focus on the areas where you can make the most difference. Now more than ever it is important to use your time wisely, and if you are not going to be able to do things well, look at outsourcing it instead. This could make a big difference to your output.
Let’s hope these tips help you when it comes to expanding your business after lockdown.