4 Ways a Strong Online Presence Can Uplift Your Brand

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We all know that using the internet to our advantage is one of the surest ways for us to launch a brand successfully. A digital presence is incredibly strong when used correctly, but it takes a lot of planning, research and a well-executed strategy in order to make the most of the internet.

In this post, we’re going to look at four ways that a strong online presence can grow your brand, expand your business and ultimately help you succeed in the competitive world of business.

  1. Websites are like virtual storefronts

The first encounter a customer has with your company is going to be the first impression they have and, much like in other areas of life, first impressions count. A website acts much like a virtual storefront; it’s your first encounter with a business (outside of perhaps their social media accounts) and the way it’s presented will make a lasting impression. This is why it’s crucial that you make a website that’s informative, well-designed, coherent and fits on both desktop and mobile devices to ensure a great customer experience.

  1. Social media is huge

Social media is one area where you can spend little capital for big gains. With the exception of hiring a social media manager, it’s one area where you spend little money for a huge competitive advantage–assuming you know how to use it. Some crucial social media marketing steps include understanding your audience, being consistent with social media and also latching on to trends whenever possible. It’s also about increasing engagement with your customers to show that you listen and are willing to interact with them.

  1. Word of mouth is powerful

The internet is a place used by billions of people around the world. While you might only realistically target a small portion of those users, there’s nothing that physically prevents them from purchasing something from you as long as they know your website. However, exposing your website to them involves spreading the word, hence why word of mouth marketing is so strong especially on the internet. All it takes is an organic backlink and suddenly you’re known to a completely new group of people that could continue to spread the word.

  1. Staying competitive

One of the biggest reasons to have a comprehensive online presence strategy is because you need to stay competitive. There are many strategic IT consulting services that you can rely on to help you create a plan and stay competitive, but you need to understand that success in this area doesn’t build up overnight. Instead, it’s all about staying consistent, adapting to trends and understanding the audience that you’ve built. Without knowledge about your customers, it becomes incredibly difficult to make sense of the internet and how it can become such a huge driving force that promotes your brand to new audiences.

At the end of the day, a strong online presence can benefit you in many different ways. Although it can be expensive at times, it’s also crucial to have and a worthwhile investment.

At A Crossroads? Which Marketing Avenue Should You Go Down?

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Marketing is an industry that could take your career in several different directions. There are so many avenues, niches and roles within marketing, that if you tell someone that you work within marketing you’re being too generic! You will always find that there are many opportunities within the field of marketing and a career in marketing can open so many doors for your future.

Marketing is used in every single company out there. It’s the practice of putting the brand name of the company into the world in the hope of generating customers and a solid profit. The career potential is unlimited, so the only question that you should be asking yourself is where you want to place your pawn in marketing as an industry? You’ve got to start somewhere, and when there are fields like education marketing and digital marketing to choose from, you have a seemingly unlimited choice laid out for you. You can learn more about education marketing at MarketingWorks and decide whether it’s for you. You could also do some research here about digital marketing and the different roles within it. It’s not just about getting on a computer and making some pretty branding designs. It would be in your remit to push forward an entire brand strategy with the view to drumming up social media interest and getting clients and customers interested in the company and what they can do. The following categories are full of opportunities in marketing, and you should get some research done in these areas to make your decision:

  • Market Research: This is a career that encapsulates the intended target market. Before a company can market their wares, they need to understand what people want. There is no such thing as a successful product without rigorous market research. Studies, cold-calling, surveys and focus groups are all popular in market research.
  • Brand Management: If you love to spend your day on social media and learning about how to hone a company website and image, you’ll love working in brand management. This is everything to do with the brand and the name of the company that you work for and as a brand manager, you are the person in charge of the whole image of the company. You would also be responsible for the guidance of the market research.
  • Advertising: Advertising has so many different jobs within it that you would be spoilt for choice. Account managers, planners and media buyers all work under the umbrella of advertising. You’d be involved in a huge variety of tasks that involve putting the name of the company that you work for out there on all platforms and all avenues. You would also be responsible for new campaigns for marketing a new product or service to the masses.

Marketing is such a broad spectrum, but it’s all a necessity for every company out there in the world! It provides a huge number of job opportunities to those out there who want to be involved in an industry full of progression!