So You Think You Can Write – But Will You Be Taken Seriously?

Collaborative post – may contain affiliate links

When you love to write, it’s something that you’ll never not want to do. The passion can often start when you’re a small child. You may find yourself writing stories, copying out stories, and even just imaging different storylines. As you get older, you’ll probably love to write in school, to enter story competitions, and you may even study literature and creative writing too. But when you don’t continue to push your writing, and when you wait years to get started, you may feel as if it’s too late. But it’s not. You just have to start thinking about this a lot more, you’ll want to also treat it a bit like a business venture, and really aim to commit. Here are some of the things you can do to make that happen, and start to be taken more seriously too.

  1. Building A Brand

To start with, if you want to get serious about all of this, then it’s essential for you to think about branding yourself. With a personal brand behind you, you’ll start to make traction online. Create social media profiles, start interacting with your readers, and showcase yourself as an expert in your niche.

  1. Building A Website

Next, you may also need a website. Now, not every writer will have one – or need one, but if you are pitching to write online, then it’s essential for you to have a space to showcase your work. Here, you’ll want to bring your branding alive with great web design that looks professional. Then editors will take you seriously – because you’re taking yourself more seriously!

  1. Networking

It’s also going to be in your interest to start networking. With other writers, editors, publishers, and by going to events. By interacting with those in the industry as much as possible, you’ll make connections, learn a lot, and maybe open new doors too.

  1. Getting Repped

Then next move that you might want to make here, is to get an agent. If you are hoping to publish a book, then you will need to have an agent in order to arrange that book deal. Yet, getting a literary agent can be equally as complicated. Here, you will want to do your research and choose an agent that you feel will represent you well and be interested in what you write, and then look to wow them with your submission.

  1. Doing A Good Job

And above all else, you have to remember that the proof is in the pudding! You can invest as much as you want into your website or your image, but if you are not a great writer, then it won’t matter. So practice your craft. Keep reading and learning and growing as a writer. And listen to any feedback that you get. It’s so important that you can actually write, that you have great ideas, and that you can tell a story that the reader will fall in love with. And then you will be taken seriously!

Your Content Marketing Could Be Even Better. Here’s How

Collaborative post – may contain affiliate links

By now you will probably already be aware of just how important content marketing is to your business. Now that everyone is using the internet to find new companies and brands, utilizing content marketing is one of the main ways you can direct current and new customers to your website. Any good content marketing strategy should see a sharp increase in the amount of web traffic going to your site. And that’s great news, as it will mean that there is a much higher chance of turning some of those leads into sales.

You might be pretty happy with your current content marketing strategy. But do you think that you could be even happier? I’m sure that you could be, especially if you use these following tips to make your content marketing even better.

Always Carry Out Keyword Research

You probably already know about the importance of keywords in any type of copy or content on your website. These are the words and phrases that Google will pick up when its bots are trawling through the internet deciding which websites to rank highly. As these are what Google uses to rank your site and match it up with keyword searches, it is very important that you research the best types of keywords to use. This will also help your title tag optimization as well, as you should be able to work out the most effective keywords to add to your blog posts’ titles. Once you have carried out thorough research in this area, you should find that the keywords in your content start to work a lot harder for you.

Answer Web Users’ Questions

Your content needs to be informative. Even better, though, it needs to answer the kinds of questions that people looking at your website might have. If you don’t give any potential answers in your content, then people might leave your site feeling very frustrated and this could put them off dealing with your company again. They may even go to one of your competitors to find out if they can answer their questions. So, next time you are reviewing your website’s content, you need to put yourself in your customers’ shoes. What kind of information will be they after from your site? Think carefully about this, and try to answer all the questions that you come up with.

Spend Time Developing Your Brand’s Voice

It will also pay off to spend some time trying to develop your company’s voice. Everyone has a certain voice when they write, and it is this voice that web users will hear when they read your content. The more you write for your site, then the quicker the brand’s voice will be developed. Ideally, the voice should be friendly and knowledgeable, as then most customers will find the content on your website to be quite trustworthy. If you struggle with the development of a brand voice, you might want to reach out to a specialist content writer to help you with this. Most content writers are highly skilled in creating and developing voices, and the majority will have already done this for a number of different businesses and organizations.

Review Content To See How Well It Worked

Once you have published a new blog post, you shouldn’t leave it and hope for the best. It’s important that you continually go back to your old posts, and see how well they performed. Taking a look at your website’s analytics, you should be able to see just how many unique clicks a post got, and how much blog traffic it attracted to the website. You should also be able to see a pattern in the kinds of blog posts that perform quite well. Maybe they are all about a certain topic or niche? If that is the case, you should then start to write more posts on this topic so that it can bring even more people to your website.

Vary The Form Of Content That You Use

Of course, your content strategy shouldn’t be to post only blog posts. You need to vary things up a bit otherwise the web users who do land on your site could end up bored quite quickly. So, it’s worth thinking about the different types of content that you could put onto your website. For instance, listicles will work very well as people can read them without too much of their time being taken up. You might also want to start utilizing video content on your page as well. The more you do mix up your content types, then the more your website will benefit from this.

Keep On Working On The SEO

One thing you should never give up on is your website’s SEO. A good SEO strategy is critical to any good content marketing strategy. Without one, there is no way your content will be seen by as many people as it needs to. I’ve already mentioned honing your keyword research, which should help your SEO, but there are other things you can do as well. For instance, optimizing your website for mobile use and so that it loads quickly will impress Google. You also need to add some external links to your content and try to get other sites and blogs to link back to your content. Sticking to only posting excellent high-quality content will also really improve your website’s SEO rankings as well.

Publish Each Blog Post Far And Wide

It’s also essential that you post a link to your blog posts onto each of your social media profiles. This will help even more people see what you’ve published. Plus, it can be easy for your followers to share your content with their own followers, which can mean that even more people across the globe see what you have to say.

There is a lot you can do to improve your content strategy, even if you are doing a good job already right now. It always pays to put a bit of extra effort in!