Collaborative post – may contain affiliate links
You’re probably sick of hearing about the importance of a web presence. It’s all anyone seems to talk about, right? Well, unlucky for you, that’s what we’re going to talk about here, too. But, before you click away in exasperation, consider why there are so many articles out there about this. Because it MATTERS, of course. Without tackling this, you won’t see any success. There’s no escaping that fact. So, suck it up, and prepare to learn even more about the online aspect of your business.
The chances are that you’ve heard a thing or two about SEO by now. It is the not-so-secret key to a successful web presence. Using backlinks, and URLs for other informative sites, you and those pesky search engines can become best of friends.
But, there is another secret to SEO which you may not have heard as much about. For the most part, that’s because the workings of this aspect are a mystery. But, uploading schedules and relevance also seem to play a role in how high your site ranks. Those who upload intermittently fail to impress the likes of Google. With that in mind, then, you should update and upload often. And, we’re going to look at how you can do it.
Hand over the reins
If you’re groaning about having enough to do already, fear not. By turning to the IT Support offered by companies like Capstone IT, you won’t have to worry about this at all. For a monthly fee, they’ll ensure everything on your website is taken care of. And, that includes updating on a regular basis if you need them to. Of course, when it comes to actual content, this will need to be a collaboration. But, once you’ve come up with the ideas, they’ll do all the hard stuff for you. If you have the cash to spare, this may be a step worth taking.
Develop a regular routine
If you are taking the task yourself, it’s crucial you develop regular uploading days. For one, uploading at the same time each week seems to please the big guys. Plus, it allows you to keep on top of the issue. Go through your planner, and highlight the days on which you need to upload something online. This could be on your website or social media page. It doesn’t matter. You merely need to let people know that you’re out there, and you’re active.
Of course, you won’t always be able to make time on those particular days. But, whenever you have a free moment, you should use it wisely by creating content of some kind. You can schedule posts on social media, and on your website. So, whenever you have an hour or so free, get something written. Having a decent backlog will save you having to worry. It’ll also ensure you always get something up when you’re supposed to. In no time, you should see your views skyrocket as you win favor with those in charge.