Collaborative post – may contain affiliate links
You may find it surprising to discover that even the most enterprising of businesses outsource from time to time. The key to outsourcing is to look at the tasks that take up the most time, your weaknesses and that are simple, mundane tasks. Outsourcing to professionals in areas such as creative, financial or other fields can result in a better quality end-product, and free up time and resources to put back into the company.
Check out these four areas to outsource as a small business:
Content & Inbound Marketing
Long gone are the days where you were able to advertise using purely god word of mouth and flyers on walls and in shop windows. It’s all about the digital world and how we utilize it to our advantage. Small businesses must compete for customers through online and mobile marketing, which are undoubtedly better and more effective ways for companies to get seen by customers but they do take a lot of time and effort to get right.
With the number of people searching for businesses using their mobile device or a search engine at a rapid rate, businesses should look to outsource their content creation and marketing to improve their company’s chances of being found by potential customers. The costs and time spent marketing should go down for small businesses who are inexperienced with this area if they choose to outsource.
Think about outsourcing areas such as:
- SEO-Search engine optimization.
- Content creation – Blog posts, Website info and articles.
- Social media advertising – Instagram feed, Twitter posts and Facebook.
When it comes to present your business on the web to the entire world chance are you’re going to want to have complete control especially seen as this is the face of your business. However, web design is another service to consider outsourcing as it means you can ensure you attract customers immediately and hassle-free, you will also have a technical person to refer to if anything goes wrong rather than spending hours sorting it yourself.
There are both creational and technical components to web design and professionals in this service can work with you to find the right balance for these elements and meet your wants and needs for the site.
Think about outsourcing these web design areas:
- Designing and building the background dealings of your site.
- SSL Certificates.
- Hosting for the website- unless you want to host your own server.
- Coding HTML/CSS- although it’s handy to know a little bit about this.
- Troubleshooting tech issues- IT services will be able to help set up and maintain software and programs you have.
This is yet another area that most businesses outsource and if you’re not already it should be one of the first that you look in to. Yes, it’s ideal and wise for you to be on top of your accounts but this doesn’t mean you need to spend all the time doing it. Merely communicating with an accountant who is looking after your financial paperwork will be sufficient.
Think about outsourcing these accountancy areas:
- Payroll management – a month-end job that will free up a lot of time.
- Bookkeeping- hand over any expenses reports and let them deal with them.
- Overseeing cash flow
By outsourcing these types of services, small business owners have the time to spend on growing their company instead of being frustrated with tasks that take expertise and are time-consuming.
Are there any areas that you outsource as a small business already? Please share them below.