7 Marketing Tips For Local Businesses

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If you run a business that relies on the local community to survive, you probably know how difficult it can be to market your products in such a competitive environment. With well-known competitors in your area, it’s important you’re doing everything you can to marketing your business to local customers. Whilst you may not know how to do that, getting started couldn’t be easier. With that in mind, here are 7 marketing tips for local businesses:

– Use PPC To Target Your Advertising Locally

One of the best ways to ensure you’re reaching people in your area is to use PPC to target them. This means thinking about the specific areas you want to target and setting them as your parameters and a search or social advertisement. Whether it’s Google Ads or Facebook Ads, any content you target will only go to people that could become a potential customer. For more information when it comes to using PPC as a marketing strategy, you can visit this site here.

– Advertise In Local Papers And Magazines

If you’re thriving off of local community, the chances are your customers are too. Think about all of the local papers and magazines that are published and analyze whether or not you think your target market is likely to read them. If so, you may want to consider advertising your business and services there Whether it’s a full page ad or an ad in the classifieds, getting your business in front of local people who are interested could make the world of difference.

– Attend Local Events

Depending on the type of business you’re running, you may find attending local events extremely beneficial. Whether you’re selling crafts or baking cakes, the locals will love that they get to see your face at local events. Start making it known that you’re going to attend and soon people will start to request that you get involved in more and more activities – even if you weren’t invited.

– Or, Sponsor Local Events

If you don’t think attending an event is for you, perhaps you could consider sponsoring it? Whether you don’t have physical products or physically can’t attend every single event, sponsorship is a great way to continue to get your name out there. Although it could be quite expensive if you start to sponsor every single event, the more people start to see your name, the better.

– Use Google Maps Marketing

If you are a business that relies on people using Google to search for you, Google Maps Marketing should be a key part of your strategy. Whilst people often focus all of their efforts on SEO when it comes to the content of their site, it’s also important to optimize your business for Google Maps. The best way to do this is to ensure you have your business services turned on. For more information, you can visit this Google Maps Marketing Guide here.

– Get A Registered Business Address

Another great way to ensure your business is respected within the local community is to ensure you have a registered business address. Not only does this make your business look a lot more professional, but it gives people a contact point should they need to direct an enquiry to you. Although having a home business address may work for you now, as your business grows it’s important you address grows with it. For more information about registered business addresses, you can visit this site here.

– Learn SEO To Target Your Content

Finally, ensuring the content on your site is search engine optimized for the area you live in is vital. Whilst there may be a lot of competition, ensuring you’re regularly updating your content and focussing on strong keywords will ensure you’re in the top ranks. If you’re stuck, you can always hire a marketing agency or content writer to assist you. Not only will they be able to teach you how to use SEO for your business, but they’ll also be able to carry out the work that you need done if required. It’s definitely a more expensive approach, but it’s one of the best ways to ensure you’re ranking at the top of Google searches when people search for keywords relating to your business. For a guide on learning the basics of SEO yourself, you can visit this site here.

Are you looking to improve your marketing when it comes to your local business? What changes can you make to your strategy? Let me know in the comments section below.

The Things No One Ever Tells You About SEO

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SEO is really simple, right? It’s just about adding a few links and keyword phrases to your website. Once you’ve done that then BOOM your website will magically appear right at the top of Google’s search results.

Oh, if only it were that simple. In fact, everything above is a big misconception within the world of SEO. This is an area that many people regularly get wrong, even those who specialize in it. So, if you want to make sure that you are using all of the best SEO practices on your website, you will need to debunk a few myths about SEO and try to find out what the experts aren’t letting you in on. To help you do just that, here are some of the things that no one ever tells you about SEO.

It Actually Has Many Different Names

Are you worried that you don’t have enough time to work on your search experience optimization and search content strategy alongside your usual SEO work? Well, there’s no need to worry about that as, in actual fact, these are just different names for the same thing. You’ll hear SEO called a few different names by different people, which can sometimes confuse newcomers to the world of search engine optimization.

It’s Just The Same As Content Marketing

You’ll have no doubt heard a lot of content marketing. So much so that you might have thought that this is a completely separate strand of marketing to SEO and website optimization. That isn’t the case, though. In fact, content marketing is a type of SEO. Without good content that has some strong keywords in it, your website optimization won’t be quite as strong as what you think. So, if you get your site’s content just right, then your SEO ranking will soar.

Backlinks Are Really Pointless

For years, we’ve all been told to add plenty of backlinks to website copy and blog posts as these can really help enhance a site’s SEO. But recently, there have been rumors that these links actually aren’t pulling their weight anymore. Some people have some evidence that Google is now actually penalizing for using too many backlinks in posts. So, if you do want to still continue linking in your content, make sure you try to keep it to a minimum!

You Can’t Afford To Stop Learning

The SEO industry is ever changing as Google are always bringing in new targets to aim for and various regulations that need to be followed. If you want to continue with your good SEO practices, be sure to read up on the subject and follow all of the latest trends within the industry. It could also be worth going to your nearest SEO conference to speak to others who are working in this sector. You’ll also be able to hear some industry experts give talks on the current best SEO practices.

You will need to do a lot of digging to find out everything there is to know about SEO. Hopefully, this blog post will help!

 

How to Succeed In Marketing Your Business in Any Niche

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No matter if you are a dog trainer or a business coach, you should not expect customers to just come knocking on your door. In fact, you will need to go out and find them, searching for ways to engage with them and communicate your offers. Your business idea might be great, but without marketing it will be pretty much dead. You will have to make the most out of your reputation and your branding tools, so you can create a system that will generate business leads automatically and turn them into customers. Below you will find a few skills you will either need to learn or gain though outsourcing to make your marketing work for you.

Have a Clear Vision

Before you are able to communicate your offers, you will have to come clear about what you stand for. One of the most common mistakes people make when they set up their website and online presence is that they talk about what they do, their products and services, but not the benefits for the customer. You will have to answer their question: “what is in it for me” in just a couple of seconds, or they will leave your pages never to return.

Do Your Research

Having a business idea will not guarantee success. There might be other companies out there that do the same thing, even cheaper. You will also have to find out what the size of the market is, how you can add value, and how much it will cost you to deliver the services and products. After all, you go to business to make money, not to lose it. You can find loads of free industry reports and statistics online, or conduct your own survey if you are targeting a specific niche.

Identify Your USP

To create effective marketing messages, you will need to make your brand stand out from the crowd. You should sit down to find out what your unique selling proposition is, and how you can best communicate it with your potential clients. It is crucial that you do this task first, so you don’t find yourself shooting in the dark or barking up the wrong tree. Once you have identified what makes your offer special, you will find it easier to locate the people who will appreciate the features that are unique to your brand.

Find Out Who Your Ideal Client Is

If you have ever said that you can work with anyone, you will have to think again. There is a specific niche market that is much more likely to appreciate what you offer than the rest, so you will need to target them, speak their language, and address their most urgent problems through your content marketing. You can brainstorm ideas, read review sites, or simply check question and answer sites such as Quora, so you can find out more about the market and the customers’ buying triggers.

Learn SEO

Setting up a website is not enough if you would like to get traffic and conversions. The cheapest – but also the most time consuming  – way to get traffic is search engine optimization with your niche in mind. You can learn basic SEO from Google Digital Garage, or other alternative training sites, but you will need to double check that you are not provided with outdated information. Search engine algorithms change, so does customer behavior, so you need to have the latest tools and technologies to make it work for you.

Invest In Your Learning

Apart from SEO, there are plenty of skills you can learn in your own time. Every business owner needs to learn what makes a successful marketing campaign, even if they are planning on outsourcing it. You might enroll in a marketing course online, or take private training from someone who has already cracked the code of social media marketing and content creation. You can never stop learning, and investing in your own skill development is likely to give you the most return on investment.

Create a Sales Funnel

To automate your processes, you should create an advanced sales funnel that will keep your audience and leads engaged, so you don’t have to manually follow up every query. This step, however, should only be completed after you have a clear target market and brand message. You can talk to a digital marketing sales funnel expert who will look at your market and help you get your messages right. You can get a startup marketing funnel designed by an industry expert so you can focus on getting traffic and leave the rest to automation.

Provide Value Before You Ask for the Sale

If there is something that can make your audience turn away from you, it is delivering the sales pitch before time. It is crucial that you make your prospects know and trust you, and the best way to do this is by providing value all the way. If you are good at blogging, provide them information that will help them improve their lives. If you are a video person, create a series of quick tips to educate your audience and to position yourself as an expert in the field. Once you have created reciprocity, your leads will convert much easier.

Manage Your Reputation

It is not enough to build a strong brand; you will also have to maintain it. If you don’t keep an eye on your comments, feedback, and ratings on various review sites, you can lose the trust of your market without knowing. You can sign up for alerts from your Google account to get notified every time your brand name or company is mentioned online, so you can respond and manage your reputation. Once you have a few customers, you should ask them for a review or recommendation, so you can strengthen your online visibility and brand.

Consider Your Marketing as an Investment

Most business owners, especially those who are new to the world of entrepreneurship consider marketing as a necessary expense. It is not just about ticking the boxes to run ads or get a brand image and website designed; it is an investment in your business future. If you are spending a dollar to get a lead and every 20th converts, you will need to make at least five dollars on a sale for your marketing to be worth it. The better your conversion is, the more money you can make using digital marketing.

Know Your Competitors

Knowing your market and your ideal client is useful, but you will also have to get to know your competitors, so you can find out what you can do better and how you can provide more value than them. Your strategy should not be reactive, more like proactive, still you want to know when your competitors are running a promotion, so you can focus on increasing loyalty and come up with a plan to prevent your clients from leaving you. After all, no business exists in an empty space.

Track Your Conversion Rates

If you don’t know where your visitors and sales are coming from, you will never be able to come up with an effective marketing plan. There are plenty of free and low cost tools online that will track the engagement level on your social media pages, your website, and your ads. If you would like to take the guesswork out of your promotions, you will have to create a system that will give you a snapshot of all your campaigns, so you can make adjustments and focus on the traffic sources that are the most likely to get you sales. Some people say that the fine line between success and failure lies in business intelligence.

Use Email Marketing

If you generate leads, but cannot turn them into buyers, your marketing investment will not deliver the results you expect from them. Instead of spending hours following up leads, you should implement an autoresponder and use a copywriting service to craft your messages professionally. It is crucial that you make technology work for you; not only delivering your emails, but also tracking open rates, clicks, and conversions. This will help you make the most out of your business without having to spend too much time with administration and customer service.

Tweak Your Campaigns Continuously

It is crucial that you know where your website visitors are coming from, where they land, and which pages they leave on. If you don’t have Google Analytics set up yet, you should integrate it in your site, so you can tweak the campaigns and set up AB testing on your pages, finding out which headlines and images your readers are the most likely to react to. Marketing is a numbers’ game, and  – thankfully – you don’t have to do the number crunching yourself; there is a software for that.

Many new business owners struggle to come up with an effective marketing strategy. It is crucial that you educate yourself on the basics and get help with the specialist marketing tasks to achieve the best results possible.