Move Forward With Your Business Like A Pro

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Your business may be doing well but there are always ways to take it to the next level. You can be sure that there are always ways to create a better working life and here are some top tips to implement!

Implement and strategize and be sure that you take action on it

There’s a lot of information online with and you can change your strategies and use them to grow a business bigger but you may think that you want to focus on one main area of your business and then you will see or think up another business strategy and you will see it’s popularity and you ditch your old ideas. You may be stuck in this way of thinking, without going forwards or settling on any one idea for your business. Perhaps your goals are smaller and you want to look only at things such as a new phone system – https://www.lingo.com/business/hosted-pbx/ but this is simple to get into place. What’s harder is avoiding procrastination and not settling on a long term marketing goal; so start to look at doing not thinking. Do the pitching. Do the follow-up. Chase clients, be sure to get the marketing done and self promote, get things done

Slowly rid yourself of stressful clients 

Freelancing is a lifestyle not just a job and you may find you work round the clock trying to chase people and keep your clients but what if you have a client who is causing more trouble than not or perhaps they’re getting really good value for money and you want to put your time into something and someone else?  Better clients and opportunities always come when you are in a good headspace and know what you want. Ditching a client may seem rude or harsh but it can also be good for your mental health and growth of your business also. Don’t worry about it. After all you want your clients to be happy too and you want them to have good relationships with you including great customer feedback https://growingforward.net/2020/02/26/4-ways-to-get-high-quality-customer-feedback/ so be sure that you’re achieving it.

Attend events locally and nationally and see them face to face 

Seeing people in person is so much better because people are buying you not your service so a good personable attitude and know how is going to earn you a lot! People are starting to appreciate the importance of an in-person connection with influencers and freelancers and this is important to create your own meetings, make yourself important and get yourself out there and see people. Look for events and local gatherings and get your business cards printed. Try to attend an event per month or maybe quarterly and see how business flourishes, it’s important to network and anyone who says it isn’t is most definitely wrong, because the more people you meet, the more you expand your database and opportunity. You can read more about that here https://blog.growthlab.ng/scaling/7-reasons-attend-networking-event/.

7 Marketing Tips For Local Businesses

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If you run a business that relies on the local community to survive, you probably know how difficult it can be to market your products in such a competitive environment. With well-known competitors in your area, it’s important you’re doing everything you can to marketing your business to local customers. Whilst you may not know how to do that, getting started couldn’t be easier. With that in mind, here are 7 marketing tips for local businesses:

– Use PPC To Target Your Advertising Locally

One of the best ways to ensure you’re reaching people in your area is to use PPC to target them. This means thinking about the specific areas you want to target and setting them as your parameters and a search or social advertisement. Whether it’s Google Ads or Facebook Ads, any content you target will only go to people that could become a potential customer. For more information when it comes to using PPC as a marketing strategy, you can visit this site here.

– Advertise In Local Papers And Magazines

If you’re thriving off of local community, the chances are your customers are too. Think about all of the local papers and magazines that are published and analyze whether or not you think your target market is likely to read them. If so, you may want to consider advertising your business and services there Whether it’s a full page ad or an ad in the classifieds, getting your business in front of local people who are interested could make the world of difference.

– Attend Local Events

Depending on the type of business you’re running, you may find attending local events extremely beneficial. Whether you’re selling crafts or baking cakes, the locals will love that they get to see your face at local events. Start making it known that you’re going to attend and soon people will start to request that you get involved in more and more activities – even if you weren’t invited.

– Or, Sponsor Local Events

If you don’t think attending an event is for you, perhaps you could consider sponsoring it? Whether you don’t have physical products or physically can’t attend every single event, sponsorship is a great way to continue to get your name out there. Although it could be quite expensive if you start to sponsor every single event, the more people start to see your name, the better.

– Use Google Maps Marketing

If you are a business that relies on people using Google to search for you, Google Maps Marketing should be a key part of your strategy. Whilst people often focus all of their efforts on SEO when it comes to the content of their site, it’s also important to optimize your business for Google Maps. The best way to do this is to ensure you have your business services turned on. For more information, you can visit this Google Maps Marketing Guide here.

– Get A Registered Business Address

Another great way to ensure your business is respected within the local community is to ensure you have a registered business address. Not only does this make your business look a lot more professional, but it gives people a contact point should they need to direct an enquiry to you. Although having a home business address may work for you now, as your business grows it’s important you address grows with it. For more information about registered business addresses, you can visit this site here.

– Learn SEO To Target Your Content

Finally, ensuring the content on your site is search engine optimized for the area you live in is vital. Whilst there may be a lot of competition, ensuring you’re regularly updating your content and focussing on strong keywords will ensure you’re in the top ranks. If you’re stuck, you can always hire a marketing agency or content writer to assist you. Not only will they be able to teach you how to use SEO for your business, but they’ll also be able to carry out the work that you need done if required. It’s definitely a more expensive approach, but it’s one of the best ways to ensure you’re ranking at the top of Google searches when people search for keywords relating to your business. For a guide on learning the basics of SEO yourself, you can visit this site here.

Are you looking to improve your marketing when it comes to your local business? What changes can you make to your strategy? Let me know in the comments section below.