Taking Your Business Forward Means You Need More Help!

Collaborative post – may contain affiliate links

If you are looking at taking your business forward on the market, then it’s important to understand that you’re going to need some help. It’s not possible to do everything on your own, and when you are taking those next steps for the company, you’re likely going to need more help than you’ve got right now. Seeing as that’s the case, you might be wondering exactly what kind of support you’re going to need, and that’s what we’re going to be looking at in this article. Keep reading if you want to find out more.

Marketing

The first thing that you’re going to need is marketing help because you need to advertise to more people. If you have a small department right now, it might be best to expand this by a few people just to get some new ideas in the mix. You don’t want to be using the same things that you’ve been using up to this point. We know that they have worked in the past, but they might not continue to do so as people can always get bored and don’t stay interested in the same thing for very long. That’s why you need something new and exciting to keep your business moving forward, which is where fresh eyes come in.

Think about all the different tactics that you could be using to engage with your audience. There are the traditional methods such as through TV, handing out flyers and leaflets, as well as online methods such as social media and using your website. Make the most of everything on offer and find someone who knows what they’re doing to pilot this.

Accounting

Something else that you’re going to need help with is accounting. Now, finances can be hard at the best of times, but when you’re moving your business forward, you’re likely going to be expanding, meaning that things are only going to get more complicated. So, instead of trying to handle it all yourself, you’re going to need to hire someone who knows what they are doing, has knowledge of things like enterprise accounting software, and won’t let things slip through the cracks. You never know, they might even be able to give you some advice about what you can do to save money in certain areas!

Human Resources

Finally, you need a human resources team, and if you don’t have one right now, either get one quickly or outsource this need. These professionals are there to keep you on the right side of the law when it comes to your employees and handle any disputes that you might be having or could have in the future. It is essential that your business has this help because you don’t want to be on the wrong side of a lawsuit for wrongful termination or something along these lines.

We hope that you have found this article helpful, and now understand that taking your business forward means you need more help, and what exactly this help is. Good luck, and hopefully you get yourself sorted quickly!

3 Keys Spends For Your Small Business

Collaborative post – may contain affiliate links

When you run your own small business you will no doubt be facing daily challenges around your costs and profits. Every business owner would like to reduce their outgoings, but today we want to flag a few areas that are worth investing in, these are 3 key spends for your small business.

Invest in your team

Investing in your team is one of the most powerful investments that your business can make. 

The first thing you will need to invest in is in hiring the best possible people to work with you. Finding the right person to fit in with your existing operation can be challenging and it can take a fair bit of time and money. You will need to feel confident that the applicant has the right skills and personality for your team and you will then need to ensure that you have put adequate training in place for them.

Training is key for all of your team, and you can choose to do this yourself or you might like to bring in outside trainers or send your staff out on appropriate courses. When all of your team members are well trained they are likely to be more effective, more productive and more confident in their roles. This should in turn free up your time, reduce any customer complaints and increase your business turnover. 

It is also worth spending the time and money training, coaching and rewarding your team to improve your staff retention and motivation. Take the time to recognize good work and behaviors to boost morale. 

Work closely with providers and suppliers

Few businesses can operate effectively in isolation. Most of us need to work closely with other providers and suppliers and spend wisely with them.

For example, your business might want to look into working with a good range of food suppliers such as umami foods along with local distribution centers and fleet management companies. You will be looking to strike that balance between getting the best deal at a price that you are happy with and forging a reliable and professional relationship with all providers so that you can trust that they will not let your business down.

It can be tempting to look for the lowest costs at every turn, and this can be an easy but costly mistake that startup businesses make. On occasion the cheapest might also be the best in the market, but do ensure that you are checking their dependability and service levels too.

Spread the word about all that you do

When you start your business, you are going to need to let people know about it and you must spread the word about all that you do. 

Your business marketing costs could vary hugely as there are so many ways that you could choose to promote your business. It is worth trying a few of the more cost effective options first and then finding out what works best for you. 

As a minimum, you are going to want to invest in a professional and user friendly website, utilize social media effectively and if you have premises, order some suitable signage.

Stop Using The Conventional Methods Of Marketing

Collaborative post – may contain affiliate links

By conventional way of marketing, we’re on about the techniques that people are using that are making them battle against each other. Think about it, with techniques such as Google Adwords, you’ve got businesses competing against each other and putting a lot of money into it, all to sit at the top spot of Google. So why would you want to waste your money on techniques like that, when you can think about the ones that nobody is really using in comparison to the amount of businesses that are out there, and how you can be the one that’s getting all of the attention. But when you’re trying out different marketing techniques, it can seem like you’re taking a bit of a risk, and you’re not sure how it’s actually going to work out in the end. So, we’re going to explain some of the not so conventional marketing techniques that we think you should be trying, what they’ll do for your business, and how effective they are.

On The Move Marketing 

If there’s one way you’re going to be able to catch people’s attention, it’s when they’re focusing on something intently. The most common place you’ll find this happening is on the roads, with many people driving around. This is an idea that we know isn’t being used as much as it should be. It’s so easy to print your logo and some information on your car, or van, and drive around so that people notice your brand. You could even pay other people to have it put on their car. Accurate Signs is just one of the businesses that can help you to do this, you just need to think about making it as eye catching as you possibly can. Think about being bright and bold, and try putting images on there that you know will catch people’s attention. Always make sure that they way to contact you, or your website, is really visible to you. There has to be all of the appropriate information on there, as well as the eye catching things! 

Events Marketing

Events marketing is definitely one that small businesses in particular do not seem to focus on. It can be an expensive game, but it’s a great way to get your brand out in the public at the same time as making direct sales. Not enough businesses have face to face interactions with their customers, and we think it’s an art that’s being missed out on. There will no doubt be events in your local area or a nearby city that you could go and explore! We promise that this one will pay off.

Billboard Marketing

Billboard marketing is another firm one that you should be trying. It’s simple to organize, all you have to do is pay for the location that you want. Preferably you want it to be one where plenty of people are passing by. The LED motion picture ones are the best. The bright lights catch attention, but they are a little more expensive.

 

How to Succeed In Marketing Your Business in Any Niche

Collaborative post – may contain affiliate links

No matter if you are a dog trainer or a business coach, you should not expect customers to just come knocking on your door. In fact, you will need to go out and find them, searching for ways to engage with them and communicate your offers. Your business idea might be great, but without marketing it will be pretty much dead. You will have to make the most out of your reputation and your branding tools, so you can create a system that will generate business leads automatically and turn them into customers. Below you will find a few skills you will either need to learn or gain though outsourcing to make your marketing work for you.

Have a Clear Vision

Before you are able to communicate your offers, you will have to come clear about what you stand for. One of the most common mistakes people make when they set up their website and online presence is that they talk about what they do, their products and services, but not the benefits for the customer. You will have to answer their question: “what is in it for me” in just a couple of seconds, or they will leave your pages never to return.

Do Your Research

Having a business idea will not guarantee success. There might be other companies out there that do the same thing, even cheaper. You will also have to find out what the size of the market is, how you can add value, and how much it will cost you to deliver the services and products. After all, you go to business to make money, not to lose it. You can find loads of free industry reports and statistics online, or conduct your own survey if you are targeting a specific niche.

Identify Your USP

To create effective marketing messages, you will need to make your brand stand out from the crowd. You should sit down to find out what your unique selling proposition is, and how you can best communicate it with your potential clients. It is crucial that you do this task first, so you don’t find yourself shooting in the dark or barking up the wrong tree. Once you have identified what makes your offer special, you will find it easier to locate the people who will appreciate the features that are unique to your brand.

Find Out Who Your Ideal Client Is

If you have ever said that you can work with anyone, you will have to think again. There is a specific niche market that is much more likely to appreciate what you offer than the rest, so you will need to target them, speak their language, and address their most urgent problems through your content marketing. You can brainstorm ideas, read review sites, or simply check question and answer sites such as Quora, so you can find out more about the market and the customers’ buying triggers.

Learn SEO

Setting up a website is not enough if you would like to get traffic and conversions. The cheapest – but also the most time consuming  – way to get traffic is search engine optimization with your niche in mind. You can learn basic SEO from Google Digital Garage, or other alternative training sites, but you will need to double check that you are not provided with outdated information. Search engine algorithms change, so does customer behavior, so you need to have the latest tools and technologies to make it work for you.

Invest In Your Learning

Apart from SEO, there are plenty of skills you can learn in your own time. Every business owner needs to learn what makes a successful marketing campaign, even if they are planning on outsourcing it. You might enroll in a marketing course online, or take private training from someone who has already cracked the code of social media marketing and content creation. You can never stop learning, and investing in your own skill development is likely to give you the most return on investment.

Create a Sales Funnel

To automate your processes, you should create an advanced sales funnel that will keep your audience and leads engaged, so you don’t have to manually follow up every query. This step, however, should only be completed after you have a clear target market and brand message. You can talk to a digital marketing sales funnel expert who will look at your market and help you get your messages right. You can get a startup marketing funnel designed by an industry expert so you can focus on getting traffic and leave the rest to automation.

Provide Value Before You Ask for the Sale

If there is something that can make your audience turn away from you, it is delivering the sales pitch before time. It is crucial that you make your prospects know and trust you, and the best way to do this is by providing value all the way. If you are good at blogging, provide them information that will help them improve their lives. If you are a video person, create a series of quick tips to educate your audience and to position yourself as an expert in the field. Once you have created reciprocity, your leads will convert much easier.

Manage Your Reputation

It is not enough to build a strong brand; you will also have to maintain it. If you don’t keep an eye on your comments, feedback, and ratings on various review sites, you can lose the trust of your market without knowing. You can sign up for alerts from your Google account to get notified every time your brand name or company is mentioned online, so you can respond and manage your reputation. Once you have a few customers, you should ask them for a review or recommendation, so you can strengthen your online visibility and brand.

Consider Your Marketing as an Investment

Most business owners, especially those who are new to the world of entrepreneurship consider marketing as a necessary expense. It is not just about ticking the boxes to run ads or get a brand image and website designed; it is an investment in your business future. If you are spending a dollar to get a lead and every 20th converts, you will need to make at least five dollars on a sale for your marketing to be worth it. The better your conversion is, the more money you can make using digital marketing.

Know Your Competitors

Knowing your market and your ideal client is useful, but you will also have to get to know your competitors, so you can find out what you can do better and how you can provide more value than them. Your strategy should not be reactive, more like proactive, still you want to know when your competitors are running a promotion, so you can focus on increasing loyalty and come up with a plan to prevent your clients from leaving you. After all, no business exists in an empty space.

Track Your Conversion Rates

If you don’t know where your visitors and sales are coming from, you will never be able to come up with an effective marketing plan. There are plenty of free and low cost tools online that will track the engagement level on your social media pages, your website, and your ads. If you would like to take the guesswork out of your promotions, you will have to create a system that will give you a snapshot of all your campaigns, so you can make adjustments and focus on the traffic sources that are the most likely to get you sales. Some people say that the fine line between success and failure lies in business intelligence.

Use Email Marketing

If you generate leads, but cannot turn them into buyers, your marketing investment will not deliver the results you expect from them. Instead of spending hours following up leads, you should implement an autoresponder and use a copywriting service to craft your messages professionally. It is crucial that you make technology work for you; not only delivering your emails, but also tracking open rates, clicks, and conversions. This will help you make the most out of your business without having to spend too much time with administration and customer service.

Tweak Your Campaigns Continuously

It is crucial that you know where your website visitors are coming from, where they land, and which pages they leave on. If you don’t have Google Analytics set up yet, you should integrate it in your site, so you can tweak the campaigns and set up AB testing on your pages, finding out which headlines and images your readers are the most likely to react to. Marketing is a numbers’ game, and  – thankfully – you don’t have to do the number crunching yourself; there is a software for that.

Many new business owners struggle to come up with an effective marketing strategy. It is crucial that you educate yourself on the basics and get help with the specialist marketing tasks to achieve the best results possible.